Day 3 of The 2026 AI Advantage Summit 2026
The AI Advantage
0:00 Baby, we make it look that easy.
0:13 Hands up high.
0:14 Feel so free.
0:20 Tonight is you in the booth with the glass half full.
0:25 You know I'm trying to play cool.
0:27 Then you laugh through the noise and I choice
0:34 just one fresh glance and a two fades away.
0:40 I still feel it now me.
1:03 Hands up high.
1:04 Feel so free.
1:05 So free.
1:06 So free.
1:10 Tonight is the room.
1:15 We shine.
1:17 If the world moves fast, take your time.
1:22 Stay right here.
1:24 Don't drift away.
1:28 We can make this feeling.
1:39 We make it look that easy.
1:43 Hands up high.
1:44 Feel so free.
1:50 Tonight is you and me.
2:02 Walking slow.
2:04 You feel that shift like a lucky gift.
2:12 I get my guess.
2:22 I don't chase, I don't beg, I just move and you follow.
2:27 One look, you remember I'm the one you can swallow.
2:31 Look at me now.
2:33 I got that glow.
2:35 I made my own way and you already know.
2:41 Look at me now.
2:45 I walk back down.
2:58 fell on the floor.
3:00 I wanted more.
3:05 Took every mine.
3:15 I don't chase, I don't I just move and you follow.
3:20 Look, you remember I'm the one you can't swallow.
3:24 Look at me now.
3:27 I got that.
3:28 I'm in my own way and you already know.
3:34 Look at me now.
3:36 Don't need no crown like a head and I don't want correct.
3:46 Bring respect.
3:49 I was built for this moment.
3:51 You can see it in my steps.
3:53 Look at me now.
3:55 I got that in my own way and you already know.
4:03 Look at me now.
4:05 Don't need no crown.
4:07 I walk like a head and I don't back down.
4:24 the block when I walk in the air.
4:32 Feel that breeze.
4:33 I'm gone.
4:34 No chain, no started spinning.
4:49 Look at me now.
4:50 I'm shining.
4:50 I'ming street.
4:58 This is my gold on my wrist, but it's not the shine.
5:03 It's the way I rise.
5:04 It's the way I lost and I turn my ring out.
5:10 I don't chase love, I chase the vibe.
5:12 I don't pressure.
5:15 I came with the fire, I came with the pride.
5:17 Watch me turn this night alive.
5:20 I'moneinning.
5:36 Look at me now.
5:37 I'm shining.
5:37 I'm winning.
5:41 street.
5:45 This is my its uplo glo I don't chase myself when I say that I'm Watch me ride.
6:32 I make that come alive.
6:35 Feel that spark.
6:36 I come closer now.
6:47 You know I'm the top.
6:58 I came through clean with the top.
7:01 the team.
7:09 She got that look.
7:11 I say one line, they lose control.
7:13 She run the game.
7:15 might just rolls up when it too close.
7:24 You came alive in the dark now.
7:44 Look at me now.
7:48 for the pride.
7:55 I make that crowd come alive.
8:00 I run this floor in the dark.
8:03 I'm closer now.
8:05 I own the night.
8:06 I own the sound.
8:08 Don't act.
8:10 You know I'm the but my stay low.
8:35 You watch my mouth like it knows your name.
8:37 I don't chase love.
8:38 I just shift the frame.
8:40 Black lace by the TV.
8:42 I leave a trace where the good girls don't talk too hard.
8:47 Look for me and you drop your guard.
8:49 Come a little closer.
8:51 Tell me what you want.
8:53 I'm not here to fall.
8:55 I'm not you.
8:58 Hold that gaze.
8:58 Don't blink.
9:00 You like what you see when I say your name.
9:07 I pull you in.
9:10 I pull you in.
9:15 I pull you in too close now.
9:21 Lose yourself in the sound.
9:24 I pull you in.
9:26 Late night window.
9:29 You play it cool, but I see the grin.
9:31 I wear my secrets like a second face.
9:33 Soft on the tongue, but I don't misplace.
9:36 Red light and the whole world shift.
9:38 I got the kind of heat that don't need gifts.
9:40 You want the storm.
9:41 I bring the weather once I'm in your orbit.
9:44 We move to come a little closer.
9:46 Tell me what you want.
9:49 I'm not here to fall now.
9:51 I'm the one you want.
9:53 Hold that gaze.
9:54 Don't blink.
9:55 You like what you see.
9:58 When I say your name, babe.
10:00 You come to me.
10:02 I pull you in.
10:06 I pull you in.
10:07 Say my name and spin.
10:10 I pull you in too close now.
10:15 Too close now.
10:17 Lose yourself in the sun.
10:20 I pull you in.
10:34 Let the tension brea.
10:35 I don't beg for the moment.
10:38 The moment begs me.
10:40 If you want the truth on the go.
10:44 Once I touch that edge, you already know.
10:51 I pull you in close now.
11:03 Too close now.
11:08 I pull you fresh when I appear right hands in the air.
11:30 Don't quit.
11:30 Don't say I came to raise light up the floor.
11:33 One more shout and they all feel that.
11:38 Hold that breath.
11:39 Now let it rain with me.
11:44 Set it free.
11:46 Don't stop now.
11:52 We feel that fire.
11:56 One more round.
11:57 Take it higher.
12:00 Make it loud.
12:01 We got the whole baseline steady.
12:13 My steps too smooth.
12:15 I don't chase it.
12:16 I make the move.
12:17 You want that sparkle, that front row bill.
12:19 I bring the heat, make it all seem real.
12:22 From the first step, they know my name.
12:24 Every face lick when I claim that fame.
12:26 No small talk, we came to win.
12:29 Hit that hook and we go all in.
12:32 Feel that swing.
12:33 Hold that breath now.
12:34 Let it rain.
12:37 Come with me on the count of three.
12:39 Set it free.
12:41 Don't stop now.
12:42 Move your body.
12:46 Hands up high.
12:47 We feel that fire.
12:52 One more round.
12:53 Take it.
12:55 Make it loud.
12:57 We got the whole crowd proud.
12:59 1 2 3 fire on the attack to the back.
13:04 Don't break.
13:06 Shake that roof on my roll.
13:10 One big wave.
13:11 Lose control.
13:13 Now you know right here.
13:23 We got time.
13:24 We got hands.
13:25 We got a reason here.
13:28 Sing it loud.
13:29 Sing it now.
13:30 We're alive.
13:31 We're here somehow.
13:32 Sing it loud.
13:34 Sing it now.
13:35 Keep this feeling in the crowd.
13:37 Oh, we rise.
13:44 We rise.
13:46 Sing it loud.
13:47 Sing it now.
13:48 We're alive.
13:50 We're here somehow.
13:55 Back porch, folding chest, shoes on the mat.
13:59 Kids in the drive running wild and fast.
14:03 You pass the plate around, I pass the grin.
14:08 Every little moment feels like home again.
14:18 We got hands.
14:20 We got a reason.
14:22 Sing it loud.
14:23 Sing it now.
14:25 We're alive.
14:25 We're here somehow.
14:27 Sing it loud.
14:28 Sing it now.
14:29 Keep this feeling in the crowd.
14:31 Oh, we rise.
14:35 Hey, we rise.
14:40 Sing it loud.
14:41 Sing it now.
14:43 We're alive.
14:44 We're here somehow.
14:54 Take my hand, take your turn.
14:56 Let the good burn and burn.
14:58 If the road gets rough tonight, we still got this in our side.
15:03 Sing it loud.
15:04 Sing it now.
15:05 We're alive.
15:06 We're here somehow.
15:07 Sing it loud.
15:08 Sing it now.
15:10 Keep this feeling in the crowd.
15:14 We rise.
15:19 We rise.
15:21 Sing it loud.
15:22 Sing it now.
15:23 We're alive.
15:25 We're here.
15:37 We rise.
15:43 Sing it loud.
15:44 Sing it now.
15:46 We're alive.
15:48 I move like a spark when I hit that salt pocket full of my knows
16:00 that I don't repeat and repeat and repeat
16:18 the pride and repeat when I turn around.
16:28 Every little doubt get swept from the ground.
16:30 I got that grin and the fear is still
16:32 there like the whole damn block on the edges.
16:39 You can keep rules.
16:40 I'm breaking through.
16:42 Freedom tastes better when it's hands up.
16:51 I'm blessed and repeat by the heat.
17:00 repeat the cry come alive when I step in deep.
17:11 I shine this moment.
17:15 If you want follow me and free me.
17:42 Shine out into room.
17:54 I don't f I just flex every block.
18:03 I'm that fire in the crowd.
18:05 Hands up.
18:06 Feel that breeze.
18:07 I'm too free.
18:10 whole crowd calling my name.
18:12 I came to win this game.
18:22 yellow.
18:27 Watch me shine.
18:34 Let them see me.
18:37 Every got on it.
18:38 I now I'm dancing.
18:44 me down when I say my name.
18:54 I came the window shine and you run the show.
19:32 big.
19:33 Watch me pull you in.
19:35 Hands up.
19:36 Don't pretend.
19:37 We here till the end.
19:40 Say it loud.
19:44 One more turn.
19:45 Don't stop now.
19:46 We going to burn it down.
19:48 Come on.
19:49 Come on.
19:50 Come on.
19:51 We got the key item smooth through the scene.
20:20 Every look got heat.
20:22 Every move got you.
20:24 Lean in.
20:25 I lean back.
20:26 I like the way you attack.
20:28 Spark that grin on your face.
20:31 We own this place.
20:33 my name.
20:34 Say it loud.
20:35 Push that sound through the crowd.
20:38 One more turn.
20:39 Don't stop now.
20:40 We going down.
20:42 Come on.
20:42 Come on.
20:44 Come on.
20:45 Come on.
20:45 We got the key.
20:46 Pull me close.
20:48 Let it go.
20:50 Watch us feel it.
21:10 Hands in the air.
21:12 Let it break right there.
21:14 I want it here.
21:17 I want it.
21:27 Come on.
21:28 Stay with me.
21:29 Come on.
21:29 Come on.
21:30 We got the key.
21:31 Pull me close.
21:32 Let it go.
21:33 Watch us.
21:34 Watch us.
21:36 Come on.
21:36 Come on.
21:37 Stay with me.
21:38 Come on.
21:40 All night long.
21:41 All night long.
21:42 We make it strong.
21:43 Make it on my skin.
21:58 Let the day begin.
22:06 Tell me one good reason not to smile.
22:12 Waves in my feet.
22:19 I roll the windows down all the way.
22:24 Now every little worry you face come a little closer.
22:30 Baby, let the whole world fade away.
22:36 We got a perfect kind of baby and a perfect day.
22:48 That's all I need now.
22:50 Sunshine and we can sing it out loud.
22:54 Hey, let it roll.
22:56 Warm breeze, let it go.
23:04 Umbrella shade in a paper cup.
23:06 Cool lemonade.
23:07 When the sun comes up,
23:08 your name in the semi right side looks like forever in a single line.
23:12 Bare feet dancing on the shorine.
23:15 Every little moment feels just right.
23:17 No hurry here, no place to be.
23:19 Just you and the sea and me.
23:21 Come a little closer, baby.
23:25 Let the whole world fade away.
23:29 We got a perfect kind of baby and a perfect day.
23:41 That's all I need now.
23:45 We can sing it out loud.
23:48 Hey, let it roll it.
23:57 Keep it easy, keep it bright.
23:59 Golden hours and open tides.
24:01 If the world gets loud outside, we can leave it all behind.
24:09 That's all I need now.
24:14 We can sing it out loud.
24:17 Let it roll.
24:18 Warm breeze.
24:19 Let it show.
24:23 That's where my heart go.
24:29 Yeah, we're home right here.
24:38 And the sky stays clear.
24:57 I walked in with my shoulders.
25:01 You laughed and the whole place on the floors in the air.
25:09 Everybody looked up.
25:11 You were already there.
25:14 The table's shineile.
25:23 I came in feeling light and nows all that keeps you stays up.
25:41 Good in the room.
25:42 Good in the room.
25:44 Good in the room.
25:45 Good in the room.
25:46 Good in the room.
25:47 We can't stop now.
25:48 We're caught in bloom.
25:50 Clap it out.
25:52 Sing it loud.
25:54 Good in the room.
25:56 Good in the room.
25:58 Your best friend's dancing by the wall.
26:01 Woo!
26:02 Somebody's slippy turned into loud.
26:11 Now every face in here is part of the crowd.
26:16 You talk the beat on the edge of the chair.
26:19 I catch your eye like I'm already there.
26:20 No perfect plan, no fancy line, just a soft kind of magic in real time.
26:25 And now the room starts.
26:28 All that keeps burning off.
26:30 You say stay a little longer and the whole night lives up.
26:34 Good in the room.
26:35 Good in the room.
26:37 Good.
26:38 Good.
26:39 Good.
26:40 We can't stop now.
26:42 It's blown.
26:43 Clap it out.
26:45 Sing it loud.
26:47 Good.
26:49 Good.
27:01 If the world was heavy, you can leave it at the door.
27:06 We got one more.
27:11 Everybody join.
27:13 Let the feeling move.
27:16 When you step inside it, it gets good in the room.
27:22 Good in the room.
27:23 Good in the room.
27:25 Good in the room.
27:27 In the room.
27:28 Good in the room.
27:29 We can't stop now.
27:30 We're caught in bloom.
27:31 Clap it out.
27:33 Sing it loud.
27:52 W up through the blinds.
28:05 Bright white skies laughing on the floor.
28:12 We rush out the door.
28:15 Every little heartbeat running like a drum in my chest.
28:23 Every little street feels like it was built for us.
28:33 These are the moments we live.
28:37 Hands up.
28:38 breaking ame right here forever in burning our names in the dawn.
28:56 These are the moments we live for.
28:59 And they're here, then they're gone.
29:04 At the late night show, singing every line like we wrote it all.
29:10 Photos in a phone screen.
29:18 Heartbeatest.
29:25 Every little side street feels like it was built for us.
29:35 These are the moments we live for.
29:38 Hands up.
29:39 We're breaking the breath forward.
29:53 our names in these are the moments we live for here then they're gone out and it
30:18 feels like grace if this is all we ever More than enough, more than we know.
30:31 These are the moments we live for.
30:34 Hands up.
30:35 We're breaking the pain.
30:38 Breathing into our soul.
30:42 Call each other by name.
30:44 Right here forever in our dawn.
30:53 These are the moments we live for.
30:55 Blink here, then they're gone.
31:25 I got a chip blue lean by the gate.
31:30 You got a scraped up smile and a lucky kind
31:33 of sun on the window screen on the window pain.
31:38 We were made for motion, not for staying still too long.
31:42 So kick it open, let it roll.
31:46 Take my hand.
31:48 We already know.
31:52 Keep on moving.
31:53 Keep on moving.
31:54 We're not done yet.
31:56 Keep on moving.
31:57 Keep on moving.
31:59 There's more ahead.
32:02 We're alive tonight.
32:06 We're all right tonight.
32:09 Keep on moving.
32:10 Keep on moving.
32:11 We're not done yet.
32:37 Welcome back.
32:38 It is day three of the AI Advantage Summit.
32:42 How are you feeling, my friend?
32:45 Yes, Anton.
32:48 Oh, hello, Jean.
32:49 I feel that energy.
32:51 Hi, Jason.
32:53 Look at those smiles.
32:56 Hi Lola.
32:57 Hello Mija.
32:59 Wow everybody.
33:01 It is day three and we are here.
33:05 Wow.
33:05 First I want to thank you so much for making
33:08 this the largest AI event in history with over 650,000 people registered.
33:21 On day one, you made a commitment to show up,
33:25 to play full out, and you've done exactly that.
33:27 You followed through on your word.
33:29 So, give yourself a nice pat on the back.
33:31 Okay?
33:31 We all deserve it.
33:34 And as with all things in life, it's not how you start, it's how you finish.
33:39 So, today, let's finish strong.
33:41 Yes.
33:42 If you are in for finishing strong, put I'm all in in the chat.
33:47 I'm all in because you guys have been so great using this chat.
33:52 Keep it going.
33:53 And how about our speakers yesterday?
33:58 Whoa, I was blown away.
34:01 I took so many notes in my notebook.
34:03 We heard from the AI surfer who showed us that AI is an identity shift.
34:08 Moving away from the things we don't want to do like taxes.
34:11 You know what I'm saying?
34:12 I don't want to do taxes.
34:14 with more freedom to spend time on the things
34:16 that we love to do like surfing or dancing.
34:20 And then we heard from Leor Weinstein who gave us a vision for how the evolution
34:24 from clone to agent can be a total
34:27 gamecher from planning family adventures to optimizing your workday.
34:32 Then there was the opportunity to join the allnew
34:35 AI advantage boot camp and so many of you did.
34:40 Can we take a moment right now to congratulate everyone who
34:42 took massive action yesterday and enrolled in the AI Advantage Boot Camp?
34:48 Yes.
34:52 That's right.
34:55 That's right, Renee.
34:56 We have the same name.
34:57 Oh yeah.
35:00 This group is on track,
35:01 listen to this, to collectively save almost three million hours.
35:07 And listen up.
35:08 Yeah.
35:09 But listen to this.
35:10 Our goal is 4 million.
35:12 And I know that we can get there today.
35:14 Today is the day.
35:17 And then we heard from the amazing Arthur Brooks who
35:19 taught us to manage AI so it doesn't manage us.
35:23 That way we can harness the power of AI
35:25 to be our happiest selves and to live our best lives.
35:29 And the best part, we're not done yet.
35:31 We're not even close.
35:33 We have got a jam-packed day ahead that's
35:36 going to get even more tactical and strategic.
35:40 By now, you can see it clearly, okay?
35:42 AI isn't optional anymore.
35:44 It's essential.
35:46 It's the new skill set that will define who stays ahead.
35:50 And I want to ask you something very important.
35:52 So, take a moment, listen, and I want you to write this down.
35:56 What will you decide to implement today?
36:00 So these three days don't go to waste.
36:04 Write it in the chat right now so we can hold each other accountable.
36:08 Write it in the chat and then write it down in your notebooks.
36:12 Take a moment.
36:17 Start on my clone.
36:19 Building my claw for me.
36:22 Wow.
36:23 Yes, you guys.
36:26 Amazing.
36:27 All social media posting.
36:28 Building my agent, building Claude, an agent.
36:33 Yes.
36:33 Using AI as a business partner.
36:37 You guys are amazing.
36:38 You guys are amazing.
36:40 Thank you so much for showing up so fully.
36:43 Wow, this chat is blowing up.
36:46 And if you already know that you want support with your next step,
36:49 we would love love love to serve you.
36:52 Remember this, the time is now.
36:55 Like Dean showed yesterday with that chart, the early adoption phase is over.
36:59 We are standing right at the edge of mass adoption.
37:02 And that's what the AI advantage really means.
37:04 It is the difference between being ahead of the curve or left behind it.
37:08 So don't let anything hold you back.
37:11 All right, a few quick reminders as we head into this final day together.
37:14 First, be present.
37:16 Close those extra tabs.
37:18 Silence the notifications.
37:19 This is your time and this is our last day together.
37:22 So let's make it count.
37:24 Second, keep lighting up that chat.
37:26 I don't even have to tell you because you're already doing it.
37:28 But keep sharing those breakthroughs, your aha moments,
37:32 because what you share might be exactly what someone else needs today.
37:37 And lastly, remember we are live, baby.
37:40 So, yes.
37:42 Yes, Maddie.
37:43 Room two.
37:44 Keep those cameras on, keep your energy high,
37:47 and engage with the speakers because trust me, we feed off of your energy.
37:52 All right, my friends.
37:53 What do you say?
37:54 We finish strong today with the energy.
37:58 We're going to crank some music right now and I
38:00 want to see you lit up for day three.
38:02 Here we go.
38:02 Come on.
38:03 Let's get that music going.
38:06 Yes.
38:07 Jennifer, room eight.
38:09 Sean, room six.
38:11 Oh, yes.
38:12 Antella, room two.
38:13 Elizabeth, room nine.
38:16 This is what I'm talking about.
38:17 Day three energy.
38:20 Hi, Catherine.
38:21 Room two.
38:22 Beautiful Olivia, room 8.
38:27 Okay, my beautiful friends,
38:30 help me to welcome back to the stage the one and only Dean Graiosce.
38:41 Let's go.
38:48 Good morning.
38:49 Good morning.
38:52 Good morning and welcome everybody to day three.
38:55 Look at all these beautiful comments.
38:56 Thanks guys.
38:57 Hey, could you turn the air down one, you know, we're live.
38:59 I'm I'm so fired up.
39:01 I'm feeling warm.
39:01 I want it nice and cold in here.
39:03 And I want to say hey everybody.
39:04 What's up Antella?
39:05 It was great talking to you yesterday.
39:06 What's up Maddie Lamb and Diane and Robert?
39:10 What's up Bill and Nicole?
39:12 Glennith, what's happening?
39:13 Kenneth, I get to see so many awesome.
39:15 Hi Nicole.
39:16 Good to see you.
39:16 What's going up Sean Kirk and Carrie Warner?
39:19 Listen, I gotta say, listen,
39:22 I've been doing events for 30 years, and there is an energy.
39:25 There is this feeling what you guys give back with your smiles,
39:29 what you get back in the YouTube channel,
39:30 what you get back in the in the in the Zoom chat.
39:33 It really does affect us.
39:35 And I have to say, I went home last night so fulfilled.
39:38 Again, I stayed up way too late reading your comments.
39:40 The community was on fire.
39:42 The breakthroughs, oh my god,
39:43 the aha moments, people already taking incredible action.
39:47 I love it.
39:48 Like again, you could never imagine how much work it pull takes to pull off.
39:52 600,000 plus people registered all live all at the same time.
39:56 There's a whole team back there making me look really good, right?
40:00 And when you guys play full out and you take action and do the work,
40:04 it's the best payback in the world.
40:06 So, let's just recap.
40:07 I know I know uh um Renee did quick, but day one was really the foundation.
40:11 Time is everything, right?
40:13 And we had some great stuff.
40:14 I won't repeat what what Renee said.
40:17 Day two, we turn time into results,
40:20 showing how you get real leverage from clone, evolving it to work for you.
40:24 Right today is where it all comes together.
40:27 I want to share this through my words.
40:29 You know, after November, the messages didn't stop.
40:31 Months later, people were still reaching out saying,
40:33 "This changed everything." Those of you that are here from last November,
40:36 thank you for all the beautiful comments yesterday.
40:39 And at the same time, AI kept accelerating faster than anyone predicted.
40:44 That's why we're here.
40:45 And that's why this day, day three, is so important.
40:48 You can't miss a second of it.
40:50 And I'm more fired up than ever.
40:51 This is going to be such an incredible day because today is about scaling.
40:57 And here's the truth here.
40:59 Really listen to this one.
41:01 Your ability to scale is directly tied to your ability ability to simplify.
41:08 Think about that.
41:09 You can't scale complexity.
41:12 You can't scale confusion.
41:14 Right?
41:14 If you're confused, can you go higher?
41:15 No.
41:16 If it's complex, can you go?
41:17 No.
41:18 Scale isn't just louder marketing or more chaos.
41:21 Scale, hear this one, is the invisible work.
41:25 It's the operations.
41:26 I know that might sound like a big word,
41:27 but it's the systems that make your business
41:29 and your life or your career actually flow.
41:34 And with AI, especially with automations and agents,
41:37 the things you're learning, the systems become faster.
41:40 They become lighter and even more human.
41:43 That means what?
41:44 Everything we've been talking about, right?
41:45 I don't want to beat it up,
41:46 but more time for doing the work that only you can do.
41:50 I kind of look at like a like a system is
41:52 like if it was a straight line of something you did, right?
41:55 In business, they called it an SOP, a standing operating procedure.
41:59 It could be just a sequence.
42:00 It could be a process.
42:01 There's a million names.
42:03 But if you think about you have a process
42:04 to do something you've been doing for a long time,
42:06 and it's like, oh, this is the human part.
42:08 Oh, AI can do this.
42:09 Boop.
42:10 Done.
42:10 Oh, this is the human part.
42:12 Okay, AI could do this.
42:13 Boop, done.
42:14 And all of a sudden, something that might take hours,
42:17 could take minutes, something that could take weeks, takes days.
42:20 And that's what we're going to share today is how to really compound it.
42:22 Who's ready up?
42:23 Who's ready to learn how to scale this, right?
42:29 Okay.
42:29 But before we get into the day,
42:31 I do have to share some of the posts in the community last night.
42:34 You guys playing so full out.
42:35 I I think it deserves a few.
42:37 So, could you pull these up?
42:38 And if you see me squint, it's really small on the screen and hard to read,
42:42 but uh Nikki said, "Oh my god, the whole thing was so impactful." But the thing,
42:46 the one thing that got me uh and made me actually cry
42:50 was when you described the amazing nighttime ritual at the dinner table.
42:54 I'm oldfashioned that way, too.
42:56 Thank you, Nikki.
42:57 That that that is something we we did it last night.
43:00 Like literally.
43:01 And and and if you guys play with that one, use a whole bunch of variety.
43:04 Ask it to do in different voices.
43:06 It is so freaking cool.
43:09 Uh Joshua said, "My biggest breakthrough today
43:11 is realizing that AI isn't the goal.
43:14 My life is." I I have to tell you last night,
43:16 I can get emotional reading these now.
43:17 I read so many quotes last night.
43:19 AI is just the tool that handles the things I have.
43:23 I I get to do spend time on the things that actually matter to me.
43:27 Vanara, I hope I said that right.
43:29 Wow.
43:30 Every speaker on stage reminded me that this isn't just about AI.
43:34 It's about becoming more human through it.
43:37 Now, I told you that on day one and probably some of you are like,
43:41 "Well, how does this Do you see how it all ties together now?
43:44 Do you see how we why we obsess so much on the event the way
43:47 we planned it?" Because if you attach it to the human side of you,
43:51 then there's no way that you don't do it.
43:55 Christy H said, "Truth time.
43:58 Day two lit a fire under me.
44:00 Everything is becoming clearer for me and the direction
44:02 I need to take my my fishing and tackle business.
44:05 Since we started this summit, I've been consistently using AI as an assistant
44:09 and it's helping me evolve into my best self.
44:12 I love it, Christie.
44:13 Thank you.
44:14 Keep posting these guys.
44:15 This inspires everybody else.
44:16 Who feels inspired reading these, right?
44:20 I'll read a couple more there.
44:21 There's so there's thousands of these, right?
44:23 Key takeaway from today.
44:24 Everyone is talking about AI tools, but no one's talking about the real shift.
44:29 The biggest takeaway today, AI isn't just a tool.
44:32 It becomes your thought partner and then your action partner.
44:35 The AI surfers model hit me the biggest, the 9010.
44:38 So powerful.
44:39 Uh, one more.
44:40 Ann Marie Bertell, the deepest takeaway
44:44 from the summit so far over these past two
44:46 days is that AI is not becoming more uh that AI is becoming more powerful.
44:51 its humanity is being asked to become more powerful with it.
44:54 So good.
44:55 Let's give it up for everybody who posted.
45:03 Oh my god, there's so many more.
45:04 I I I could keep going, but really just want to say thanks for posting you.
45:08 As Renee said, you have no idea who read your post and said, "Okay,
45:14 I'm gonna do it this time because Selene did it or Gavin did
45:17 it or Carmen did it or Stacy did it." That that's social proof.
45:20 Just the part of saying, "Yeah, I'm in.
45:23 I'm not going to waste any time." Listen,
45:25 I literally read hundreds and hundreds of your posts and comments last night.
45:28 And I got to be honest with you, two things hit me at the same time.
45:32 It's the reason I got up at I took a picture of myself, I think,
45:35 at 4:05 this morning and switched what I'm teaching you this morning because
45:41 I read so many comments and I want to meet everybody where they are.
45:44 And the first hit my heart and it's such a cool way just like the ones
45:49 you read to see people have a breakthrough that this is what we do for a living.
45:53 I I'm working today.
45:54 We get to show people a faster path.
45:56 It's the coolest thing in the world.
45:58 I watched people talk about being more empowered, more alive, inspired.
46:01 I heard someone say, "I'm finally awake." I mean, that is freaking cool.
46:08 And so many of you are already taking action like you just saw.
46:11 Some are building killer graphics, creating business uh content,
46:14 creating business plans to start the business,
46:16 bedtime stories to making plans for vacation and everything in between.
46:23 So freaking awesome.
46:24 But the second voice I noticed and it was just as real.
46:27 And I could feel it.
46:28 I could feel it between the lines.
46:31 The hesitation.
46:32 The voice that says, "What if I can't keep up with this?
46:36 What if I'm too old?
46:37 What if I'm not sure?" that worry
46:39 that that that that worry that you'll leave this event fired up,
46:44 excited, and then life kicks back in and momentum fades.
46:48 Anybody feel that if you're being real honest?
46:50 Because I read a lot of those last night.
46:53 Now, I've been doing this for 30 years, and I could tell you that voice,
46:57 that subtle little whisper is the reason most
47:01 people don't change or don't reach their goals.
47:03 Not because they're not educated good enough,
47:04 not because they're not super intelligent and hard workers,
47:07 not because they weren't given the right tools,
47:10 but the reason for doing it wasn't deep enough to survive.
47:14 And this is the word, resistance.
47:17 Put resistance in the chat if you've
47:19 ever had resistance make you miss an opportunity.
47:22 Stop you from leaning into the best version of yourself.
47:25 Stop you from launch.
47:25 I thank you, Jeff.
47:27 Stop you from starting the business.
47:28 Stop you from doing your own thing.
47:30 resistance is is is this this invisible force and I want to take a few
47:36 minutes this morning because resistance is real
47:40 especially when it comes to new technology.
47:42 Thank you.
47:42 I see it all coming in right on YouTube and on Zoom.
47:47 So before the next level AI training it's coming up soon.
47:50 I can't wait for your first speaker.
47:51 I want to share one last tool
47:54 in my toolbox that I've been using for two decades.
47:58 It's hands down the most influential tool.
47:59 Yesterday I showed you my goal planning.
48:01 Greatest goal planning that I've ever figured out.
48:03 This one changed my life more than anything else.
48:06 It'll take us a few minutes because
48:09 yesterday you talked about your goals and why.
48:11 But there's another level most people don't get.
48:13 A level where your purpose is so deep, so locked into your heart that imposttor
48:19 syndrome or disbelief or resistance can't touch it.
48:26 It can't touch you.
48:27 Because when you're this deep, age can't stop you.
48:29 Confusion can't stop you.
48:31 Technology won't stop you.
48:32 Nothing stands in a way against a purpose
48:34 that lives in your soul, not in your head.
48:37 Hear me on that one.
48:38 A purpose so deep that it lives in your soul, not in your head.
48:41 Now, I've been doing this for years.
48:42 I usually take a half hour.
48:43 I'm going to do this in just minutes.
48:45 It's something I learned from a gentleman named Joe Stump about 20 years ago.
48:49 It's called the seven levels deep.
48:50 And I'm going to we're going to do this in five minutes.
48:52 Who's up to do it in five minutes?
48:54 And then we'll get to some AI education.
48:58 And and by now I listen I'm overexlaining it
49:01 for the 2% are like hey I need these tools this morning.
49:04 Do you guys by now do you feel that we have an idea on how to get
49:07 you so motivated that you actually break through
49:10 and do it that this is a process?
49:12 We could have done this in one day and taught you just straight tools
49:15 and you would have been overwhelmed and gone right back to where you are.
49:17 Who's feeling more confident, more aligned and going,
49:20 I'm doing this no matter what.
49:22 Right?
49:22 That's our whole goal and I hope it lands with all of you.
49:26 So grab a pen if you don't have one.
49:28 And let me just give you a little context.
49:31 For those that know a part of my family,
49:32 you know this, but I still do it literally on a monthly basis.
49:37 About 20 years ago, I hired a guy named Joe Stump to help
49:40 me get more results for my students in this type of business,
49:43 our self-education business, helping people go faster.
49:46 He was an expert.
49:47 Came to my house.
49:48 We sat outside at a table, had some of my team members,
49:51 and he immediately said to me, "Dean,
49:52 if you want more results for your students,
49:54 you got to go upstream and anchor in a purpose so deep,
49:57 nothing can stop them." I'm like, "Cool.
49:59 Give it to me." He said, "It's called the seven levels deep." I'm like, "Great.
50:03 Give me the tool.
50:03 I want to give it to my team."
50:05 And and I'm going to be really transparent with you.
50:07 He's like, "No, I got to go through it with you." I'm like,
50:10 "Come on." I I I paid him a good amount
50:12 of money to be there for the day for consulting.
50:14 I'm like, "No, just give it to me." He said, "No, that's not the way I work.
50:17 I got to put you through it.
50:18 Like, okay.
50:19 So, he said, "Dean, why would you hire me?"
50:21 I think I paid him $10,000 at the time.
50:24 Actually, we ended up bartering.
50:25 I I consulted for him.
50:27 He consulted for me eventually, but it was a lot of money.
50:29 I'll just put it that way.
50:30 He goes, "Why would you pay me to come get more results
50:32 for your students?" And I remember thinking something in my head like,
50:36 "Hey, I I not I want our students to get
50:39 more results and and I want to step up this industry.
50:43 I want people in this industry to really care
50:45 or get out." And he's like, "Ah, that's great.
50:48 Love that." So, hence the whole seven levels.
50:51 Ask seven times about the previous why.
50:54 So, he said to me, "Why do you want more results for your students
50:58 and step up this industry?" And I answered from my head again.
51:02 I said, "I want to leave a legacy.
51:05 I want my kids to be proud of me someday." Sounded pretty good.
51:09 He's like, "That's great, Dean.
51:10 Now, I don't even know what I said the next couple of times,
51:13 but when you keep asking,
51:14 and I'm going to encourage you all to do this when time allows,
51:18 it will shift your life, you will feel it.
51:20 There's a moment when you keep asking seven times,
51:23 not five, not nine, seven times.
51:25 When you keep asking, when you get to around the fifth time,
51:29 I've I've done it with thousands of people through the years.
51:32 I watch you can feel your physiology change.
51:35 It goes from your head that you get goosebumps.
51:37 the hair stands up, maybe tears in your eyes,
51:39 and there's a certain time you go deep enough and it shifts.
51:43 I'm thinking about it and the hair stand up in my arms
51:44 cuz here's what I remember when he got to about the fifth question.
51:49 He said, "Well, why is that important to you?"
51:52 And something came out of my mouth I never said before.
51:54 I said, "I don't want to go backwards." And all of a sudden,
51:58 I had a flood of emotions of thinking of my mom working three jobs,
52:02 dropping me off in a car that had the back window busted out with plastic on it,
52:06 and we left our trailer park.
52:07 And I used to make her drop me off down the street
52:10 from our from my school so the kids wouldn't make fun of me.
52:12 I don't know why I'm emotional today, but I remember feeling that.
52:16 And I'm like, and I'm sitting around a table with a guy
52:19 I just met and my team and I'm starting to feel emotional.
52:22 I'm like, "All right, all right,
52:23 just let me just get to this." So he said, 'Dean, thanks for being vulnerable.
52:28 And then I said to myself, I know my why.
52:31 And he's like, I know my purpose.
52:32 He's like, no, Dean, that was only level five.
52:35 So he said, 'Why is it important that you don't go backwards?
52:40 And I said, I want my kids to have choices.
52:43 And all said, I started thinking of all this stuff when I was a kid.
52:46 My parents were married nine times.
52:49 I moved a lot.
52:51 I didn't have choices.
52:53 I I remember you.
52:54 I did whatever my parents wanted to.
52:56 Move, new houses, this, that, the other.
52:57 There's so much change in my life.
52:59 So much disruption.
53:00 I want my kids not to be spoiled.
53:02 The world doesn't need more entitled children.
53:04 I just want my children to have choices.
53:06 So now I'm literally balling and I'm embarrassed cuz my team is around.
53:10 And he said, "Dean, thank you for being vulnerable,
53:13 but why is it important your kids have choices?"
53:17 And I said something that'll stick with me to this day.
53:19 I said, "I need to be in control." And it wasn't a control freak.
53:24 I just started thinking of my whole childhood.
53:27 When your parents moved nine times, I moved 20 times as a 19.
53:30 By the time I was 19,
53:32 I had different stepgrandparents and step brothers and step sisters.
53:34 And then you come home one day, there's a moving truck, you're gone.
53:37 And I remember my parents not having money.
53:39 We weren't in control of anything.
53:41 And these emotions started flooding back.
53:43 And I said, "This is why I work so hard.
53:45 I want to be in control of my time.
53:47 I want to be in control of my calendar." Listen,
53:50 this might sound boring to some of you right now, but I have four kids.
53:53 My oldest is going to be 20.
53:55 She just got her own apartment two weeks ago.
53:57 Not an easy task, right?
54:00 But I want to spend every moment I can with them.
54:02 I don't miss dance recital.
54:03 I don't miss softball practice.
54:05 I've made breakfast for my kids every day since they were born.
54:08 I take them to school before they got their license.
54:10 What's what's success for me is that to be in control of my calendar.
54:15 And when this anchored in, and I want you to hear this, this is an AI event.
54:18 You're like, why are we doing this?
54:19 Because I want you to be so anchored in that you
54:21 do whatever it takes to buy that time back, to be in control, to give your kids
54:25 choices or retire your parents, whatever that is.
54:29 This is a lever.
54:30 This is a tool that can help you get there.
54:33 And you need an emotion so strong that when you feel resistance,
54:37 when you feel too old, when you feel it's hard,
54:39 when people tell you you're crazy,
54:40 nothing matters because your why and your purpose is so freaking deep,
54:44 nothing can stop you.
54:45 Listen, when I think I need to be in control,
54:48 I never would want somebody to say to me,
54:50 "Oh, I know your daughter's dance recital is today, but we're too busy.
54:53 You're not going to be able to make it."
54:55 I would crawl across broken glass before that happened.
54:58 I would chew through a brick wall because
55:00 my parents weren't able to come to baseball
55:03 or be able to come to pick me up from school because they just couldn't.
55:06 And I decided that's my purpose.
55:09 So, I'm sorry if I got a little deep on this this morning,
55:13 but when you anchor in a why so deep that imposttor syndrome doesn't show up,
55:19 that feeling too old doesn't show up, feeling you missed it doesn't show up,
55:24 something so strong that overpowers all of it,
55:26 when your purpose is deep enough, none of that matters.
55:30 So, I hope you do that exercise for you.
55:32 And I'd love with just that thought, put in the chat,
55:35 why why do you want to learn AI to actually buy you back time?
55:40 Why do you want to leverage it?
55:41 Why do you want to start the business?
55:43 Think about, you know, think about the the the the goal you set yesterday.
55:48 Why is that important?
55:49 And put it in the chat.
55:52 This is beautiful, by the way.
55:53 Thank you.
55:54 To be my best self, to be free.
55:57 Thank you.
55:57 I needed that.
55:58 You're welcome, Michelle.
55:59 I need to talk about it sometimes, too.
56:05 to disrupt, to truly live, to share my voice.
56:10 You're welcome.
56:11 You're welcome.
56:12 I want to be alive.
56:13 It's sewing so quick.
56:14 It's going so quick.
56:15 To be at peace, to have peace,
56:19 to be in control of my future, to be in control of my time,
56:22 to enjoy my children, to live free,
56:30 to help live without to live into my full potential to give kids a better life.
56:36 And I want to tell you whatever answers you're putting up, keep putting them up.
56:39 I want you to write it down on your own
56:41 screen today on your own in your own journal.
56:44 And I want you to ask yourself tonight.
56:47 Why is that important?
56:49 Whatever you write, safety and connection,
56:51 I want I want to go to the next level.
56:54 Um freedom.
56:56 I want to be superhuman.
56:57 I want financial freedom.
56:58 Whatever you write down uh financial freedom, where'd it go already?
57:02 It's almost maloo.
57:03 I want you to look at say why do you want financial freedom?
57:06 Think through all of it.
57:07 Think through why you want that.
57:09 Maybe it's more time with family to get in shape
57:11 to get married or to enjoy the family that you have.
57:14 When you just remember when you ask yourself this question enough,
57:18 there's going to be a moment where you feel it go from here to here.
57:23 And when you feel that, you're in.
57:26 So, whatever your purpose is,
57:27 hold on to it today because we're going to learn together
57:31 and it's going to help you get through all the levels.
57:33 But more importantly, just for you as a human, hold on to it in life.
57:37 Whenever you feel resistance or you need more courage to follow through,
57:43 remember this why that you're writing today.
57:46 Remember this formula.
57:47 I love going upstream and thinking about it.
57:50 Purpose creates courage.
57:52 Courage moves you forward even when you're scared.
57:57 Combine that with modeling proven strategies.
58:00 It's the recipe for success.
58:03 Remember that formula.
58:04 Purpose creates courage.
58:06 Courage gets you moving even when you're scared.
58:09 Combine that with modeling proven practices.
58:11 It's the recipe for success.
58:14 All right, you guys are awesome.
58:15 Thank you for doing that with me.
58:20 Maddie, beautiful dog.
58:22 I see a Dave Carter, Maria, Lisa, Carmen Ross.
58:33 Love it.
58:33 Love it.
58:36 All right, you guys are awesome.
58:37 This is why I'm having so much fun.
58:38 Where else would I rather be on a Saturday with tens
58:41 of thousands of amazing people from all around the world?
58:44 Listen, we've got an incredible lineup today.
58:46 You have Rachel Woods is back and she is going to show you literally what we
58:50 talked about how to use AI systems to run
58:52 entire processes for your life, for your business.
58:55 So, one thing can get a whole task done for you.
58:58 Igor, oh my god, he's been working on his his presentation all night, all day.
59:02 He's in the other room working on it to show
59:04 to how to amplify your clone experience by building
59:07 by giving you a glimpse of what happens when you
59:09 turn it into an agent and how you could follow it.
59:11 Trust me, you're not going to want to miss a second of that.
59:14 Now, I shared yesterday Tony interviewed
59:16 Mark Beni off the founder of Salesforce, $186 billion company,
59:20 the legendary Ray Kurszwell,
59:22 the man that predicted everything about the internet decades ago.
59:25 And we took some spots.
59:26 You're going to you're going to learn powerful wisdom from them.
59:29 And then you're going to get Mr.
59:30 Tony Robbins.
59:31 He's in our East Coast studio.
59:34 He is fired up and ready to teach today.
59:36 He's got something that ah he's going to end so strong.
59:39 So don't miss a second.
59:41 Now, before we bring on our first guest,
59:43 I just want to address some things that the team and I have seen in the chat.
59:47 Questions about the boot camp,
59:48 about how you build a clone that how do you involve it into an agent,
59:53 about whether this can work for you.
59:54 Here's the thing.
59:55 I just want to take a couple minutes here and clear
59:57 this up first because the last thing I want is
1:00:00 for this day to end and for some of you to hesitate
1:00:04 because I didn't explain something clearly or I didn't answer a question.
1:00:09 So, I'll take a couple minutes and just answer
1:00:11 these top questions and then we'll get to Rachel Woods.
1:00:14 Okay.
1:00:15 Number one, um, what happens after the boot camp?
1:00:19 This was a big one.
1:00:20 And, and again, I thought I explained this.
1:00:21 Sorry.
1:00:22 You can learn a lot when you do something and you're excited.
1:00:24 Sometimes you miss the nuances.
1:00:26 So, it said, "What happens after the boot camp?
1:00:28 Do I lose my clone or I get to keep
1:00:30 it for life?" Once you build your clone, it's yours forever.
1:00:35 So you're you're you so so are all the trainings and all the bonuses.
1:00:38 It is not locked into our system.
1:00:41 In fact, it's not locked into Claude.
1:00:42 You could take the DNA, that's what we're calling the foundation of what you
1:00:45 create and later you could move it to chat GBT.
1:00:47 You can move it to Gemini or whatever platform you desire.
1:00:51 You own it forever.
1:00:53 Period.
1:00:54 Hard stop.
1:00:55 And we also could teach you how you can
1:00:57 transfer memories for any system you're using into Claude.
1:01:00 That was a big question, too.
1:01:02 Then people asked, why do we choose Claude?
1:01:04 Because from all the research, countless hours of our team eager looking,
1:01:09 it showed us it is clawed.
1:01:11 Right now, we think it's the most userfriendly, the best at learning your voice,
1:01:14 the quickest, and by far the easiest to evolve your clone into an agent.
1:01:19 That's why we chose Claude.
1:01:22 Now, is there a cost for Claude?
1:01:24 Yes.
1:01:24 The one that helps is $20 a month.
1:01:27 We get none of that.
1:01:28 It's just your foundation.
1:01:29 And remember, we talked yesterday about the or day before the tractor moment.
1:01:34 That's this.
1:01:35 Yet the tractor may have cost an entire year of a farmer's salary.
1:01:39 Now you get this powerful tool clawed at your fingertips
1:01:43 for less than four cups of coffee a month.
1:01:45 Think about that.
1:01:46 And we also believe it's the only platform you need.
1:01:49 Deep, not wide.
1:01:51 Okay, so I hope I answered that.
1:01:53 A lot of people asked about your clone security,
1:01:55 intellectual property, how you protect your data, all that.
1:01:57 Listen, your clone is 100% yours.
1:02:00 We don't see any of it.
1:02:01 We don't own any of it.
1:02:03 and Eigor and the team will share proven strategies on how
1:02:06 to be best protect your data while you're building and using it.
1:02:09 Cool.
1:02:10 So that's for those that asked that.
1:02:12 Um so what can I expect to have at the end of the boot camp?
1:02:18 Okay.
1:02:18 A fully trained co clone, a co-pilot, a business partner,
1:02:22 everybody had a different name for it that knows you deeply,
1:02:25 thinks like you, feels your weaknesses and creates alongside of you.
1:02:29 Then on the fifth training,
1:02:31 we evolve it into an agent that works for you handling real work.
1:02:35 Not a generic chatbot, not a partner that's just been trained on your goals,
1:02:39 one that does work, knows your business, and does things when you're not there.
1:02:43 In just six weeks, I wrote um you know what Tony Robbins says,
1:02:47 life will never be the same again in six weeks from right now.
1:02:50 And no, you don't need to be technical.
1:02:52 We take you through step by step how to do it.
1:02:55 That's the whole point of the six-week journey.
1:02:58 You'll evolve with confidence through all three levels that Eigor explained.
1:03:01 Your clone starts working the first week and then it just gets better,
1:03:04 faster, smarter until it's working for you.
1:03:07 And for those of you asking what the boot camp actually looks like,
1:03:11 I've read so many of these.
1:03:12 Again, up way too late, and up super early this morning.
1:03:15 Um, I'm going to go to the whiteboard.
1:03:17 It's super sloppy.
1:03:18 I came in here at like 7 o'clock this morning and wrote it out.
1:03:20 The team's like, "Do you want us to make it pretty?" I'm like, "No,
1:03:22 I just want to do something real quick." And if we could,
1:03:25 how many hours are we at right now?
1:03:28 We are at 2.6 million hours saved, which is insane.
1:03:34 We We did We did break four million last year on this day,
1:03:37 and I am confident we're going to do it again.
1:03:39 But let's go to the whiteboard.
1:03:40 You can leave that up.
1:03:40 I want to see if it starts growing.
1:03:43 So, this is going to take me 90 seconds.
1:03:48 I just want to share the boot camp.
1:03:51 Now, this is we talked about the four A's.
1:03:53 This is right to this is um activate,
1:03:57 accelerate, augment, and automate all four.
1:04:01 But really what it does in the first session, here's how it starts.
1:04:06 Friday, we have a welcome call.
1:04:07 That's going to be Friday.
1:04:08 We're going to set up everything you need,
1:04:10 celebrate you, and tell you everything you need to do.
1:04:12 Then the following week is our first live session.
1:04:15 So this we're not losing any momentum.
1:04:17 You're going right into this.
1:04:19 So then next week, the first one, you'll build your clone two,
1:04:23 you'll start getting time back by implementing it in your schedule immediately.
1:04:26 By week two, you're getting time back by week three.
1:04:29 And in week three, we train it in your voice.
1:04:32 So it doesn't just know you.
1:04:33 It sounds like you.
1:04:34 And it also knows your weaknesses so it could cover them.
1:04:37 In week four, this is when it starts working alongside of you
1:04:41 every single day from decisions to getting things done to making it better.
1:04:44 And it knows your voice, your style.
1:04:46 This alone, this is what we taught last year, right?
1:04:48 because this wasn't ready yet.
1:04:50 But that's why we added two more sessions.
1:04:52 Now, in session five, we evolve it into your clone.
1:04:55 It starts doing work when you're not there,
1:04:57 while you're sleeping, and you trust it by then.
1:04:59 And then we make it a part of your life.
1:05:01 That is the boot camp evolution.
1:05:04 And like I said, you got to go through all the steps.
1:05:06 You can't go from step one to step six.
1:05:08 I promise that's where overwhelm comes in.
1:05:10 Of course, I wrote this down here.
1:05:12 You get That's the wrong Let me see.
1:05:16 I'll do that.
1:05:16 Okay.
1:05:17 Um, resources and replays.
1:05:20 Everybody, so many of you asked.
1:05:21 Yes, you get all the resources.
1:05:22 They're yours for life.
1:05:23 And all the replays go into your back office.
1:05:25 In case you can't make one live, you can watch it immediately.
1:05:28 Cool.
1:05:28 Make sense?
1:05:32 Okay.
1:05:32 Bonuses.
1:05:34 You get three months to the AI club.
1:05:36 Weekly reviews, prompt hacks, monthly experts, and community.
1:05:39 I will share in a moment what is different about
1:05:42 this, but you get three months of this powerful community.
1:05:45 You're going to absolutely love it.
1:05:47 And you get Tony's leverage playbook with 25
1:05:49 tasks your agent can handle this month.
1:05:52 So, soon as you get to level five,
1:05:54 these are exactly what you're going to be plugging
1:05:56 in to start utilizing because some listen, it's new to us.
1:06:00 You're going to have this powerful tool and you're going
1:06:02 to forget that this can do the work for you.
1:06:04 Let's model what Tony and I and we use this for on a regular basis.
1:06:08 Now, one more thing I want to add quick that's really cool.
1:06:12 Molly added a bonus yesterday.
1:06:14 Did you I I wrote these down.
1:06:18 She read all the comments and she said, "Dean,
1:06:20 I could create a whole course for everybody to do everything I do,
1:06:22 songs and visuals and music and all that." So, she added a course, right?
1:06:26 Well, she started a trend and then Leor and Arthur Brooks,
1:06:30 I'll talk more about it later,
1:06:31 but both of them added a bonus as well for those who get enrolled.
1:06:34 uh Leor because so many people asked him on his DM his top he's going to share
1:06:39 his top prompts plugins uh he shared yesterday
1:06:42 to allow any agent to instantly perform better.
1:06:45 So you got that from uh Leor that's coming
1:06:48 and Arthur's got a better life pro uh protocol.
1:06:52 It's a course that he sells.
1:06:53 I believe he gets it's 15 daily
1:06:55 protocols pulled from decades of Harvard research.
1:06:58 So I guess the speakers just got inspired and you got some cool stuff.
1:07:02 And then lastly, I don't want to oversimplify that, but that's six weeks.
1:07:08 These are your bonuses.
1:07:09 You get these and a six week experience to build the customized clone.
1:07:13 That that that's the offer in a nutshell.
1:07:16 So, I won't go over it again.
1:07:17 I just wanted you to have it.
1:07:19 And then two last questions, then we'll get to our first guest.
1:07:22 And what's the difference between the AI advantage club and the boot camp?
1:07:27 Here's real simple and it's a great question.
1:07:30 Think of it this way.
1:07:32 The boot camp, the six weeks is one system.
1:07:34 You show up with myself, Eigor, and Eigor is the trainer.
1:07:37 He walks you through it step by step, and at the end,
1:07:40 you'll have that fully trained clone that knows you,
1:07:42 that works for you, and works for you.
1:07:44 That's it.
1:07:45 This is that's the immersion.
1:07:46 That's where change happens.
1:07:48 The club, the AI advantage club, that's like your gym membership.
1:07:52 It's where you stay plugged in after the boot camp.
1:07:55 Weekly strategies, monthly deep dives with e experts.
1:07:58 You learn from people like Igor.
1:08:00 Molly's doing it.
1:08:01 May or June, Leor, the AI surfer, they come in every month to train.
1:08:04 That's your ongoing.
1:08:06 Plus, you're in there with 40,000 other
1:08:07 people just like you sharing their breakthroughs.
1:08:10 So, I guess the club keeps you sharp.
1:08:13 Uh the club keeps you, you know, the the boot camp teaches it.
1:08:16 The club keeps you sharp and keeps you current.
1:08:19 I guess the simplest way to share it is the boot camp build your clone.
1:08:23 The club helps keep it evolving and growing.
1:08:26 And when you combine the two, it's pretty damn amazing.
1:08:28 And that's why we wanted to give you three months of it.
1:08:30 And oh, this question just came in.
1:08:33 Almost done.
1:08:33 Almost done.
1:08:34 I want to get these out of the way so I
1:08:35 don't have to talk about this for the rest of the day.
1:08:37 If is there a discount for previous AI Advantage
1:08:40 boot camp members and how is the boot camp different?
1:08:43 This is only for a small group of you, but we'd love to have you back.
1:08:46 The first part is easy.
1:08:47 Yes, there's a discount for you.
1:08:48 Look out in your email, your your alumni, your family.
1:08:51 Easy.
1:08:52 The second part, yes, the boot camp has evolved because the tech
1:08:55 has evolved and made things better and easier.
1:08:57 So the last time we stopped here, now it goes to here.
1:09:00 Plus new bonuses plus extra three months.
1:09:04 That's the difference.
1:09:06 And lastly, when do I have to decide?
1:09:09 Yes, this is an event only offer.
1:09:11 If you are with us six months, you know, after the event,
1:09:14 we shut it off and it hasn't been open until now until we improve it.
1:09:17 That's just the way we do it.
1:09:18 And again, we start on Friday.
1:09:21 All right, that's it.
1:09:22 That's it.
1:09:23 That That's all the questions.
1:09:24 I hope I got all of them.
1:09:25 If you got more, put them in into the uh into the chat.
1:09:29 And lastly, remember there's a money back guarantee.
1:09:33 All the questions that you're confused about now,
1:09:35 I promise they'll all go away once you're a part of this amazing group.
1:09:38 All right, our next guest.
1:09:40 Our first guest today, who's ready for our first guest?
1:09:47 Okay, she was with us last November and everybody
1:09:50 asked her to come back and she did.
1:09:52 Rachel Woods is one of the sharpest minds in AI operations.
1:09:56 And I want to be clear about operations again because operations,
1:09:59 the truth is doesn't sound so sexy, but it's the thing that separates
1:10:04 businesses that grow from businesses that grind.
1:10:08 Anybody know anybody that's ever started a business and they're actually busier
1:10:11 in the business that they started than they were in the job they have?
1:10:15 Anybody?
1:10:15 Yeah, Cheryl, I see you shaking your head.
1:10:17 Right.
1:10:18 It's because I see you, Janelle.
1:10:19 Right.
1:10:20 It's because you didn't have the right systems in place.
1:10:24 And listen, I'll put it this way.
1:10:26 If sales and marketing are the face of your business, operations is the heart.
1:10:30 And Rachel is going to show you how AI can make the heartbeat faster,
1:10:34 lighter, and smarter.
1:10:35 Last time, she introduced something called AI playbooks.
1:10:38 A way to take any process in your business or even in life,
1:10:41 write it out clearly, and then have AI run parts of it or all of it for you.
1:10:46 Not just a task at a time.
1:10:48 not one task at a time, an entire workflow.
1:10:51 And people lost their minds.
1:10:53 This time, she's going even deeper because since November,
1:10:56 this approach has gotten more powerful because of the opportunity
1:10:59 to have agents and clones go to another level.
1:11:02 So, if you've been wondering, how do I actually scale what I'm learning?
1:11:06 Rachel is about to show you exactly how.
1:11:09 Please welcome back to our stage in just
1:11:10 a minute after I play a sizzle reel, Rachel Woods.
1:11:13 Let's play this.
1:11:14 if I could define what I wanted done,
1:11:17 if I could define how I wanted my business to run,
1:11:19 then I could get AI to go run it that way, operate it that way.
1:11:22 Um, and that's just been the path we've been on since.
1:11:26 Rachel Woods, who I consider one of the absolute leading experts on what
1:11:32 I think is going to be an incredibly important field of AI.
1:11:35 Rachel Woods, founder of Divvy Up Agency,
1:11:38 an AI operations agency on a mission to help you build your AI strategy,
1:11:44 implementation, and training roadmap for your agency to ramp up and get ahead.
1:11:49 It's just so important and that's like where
1:11:51 I create content from is like if someone can not feel concerned about the future
1:11:57 of their business because like they watched a few videos.
1:11:59 Uh I started my career at um Facebook actually working
1:12:03 in their R&D department literally doing AI in the ads ranking stack.
1:12:09 So like the perfect blend of marketing and data science.
1:12:12 Uh you may have seen her on Tik Tok covering tips for AI.
1:12:16 I've been following her very closely trying to stay up to date what's going on.
1:12:20 She's does a really good job of breaking this stuff down.
1:12:23 What is unlimited time about?
1:12:26 So, I think we're entering a new era where time is just no longer going to be
1:12:32 the bottleneck because once you define what you want AI to do, it can go do it.
1:12:40 And so, you don't have to spend the time doing that.
1:12:43 Let's give a huge Saturday welcome to Rachel Woods.
1:12:52 Hi.
1:12:52 So excited.
1:12:53 All right.
1:12:55 All right.
1:12:56 Hello everybody.
1:12:58 Are you guys excited?
1:12:59 I know we're here on a Saturday and we are here to learn about AI.
1:13:04 I cannot wait to go through the session
1:13:07 with you guys and teach you guys my playbooking method,
1:13:10 which is how any of you guys can turn
1:13:13 repetitive tasks that you're doing into AI powered processes.
1:13:18 All right.
1:13:19 So, first before we jump in, I want to give
1:13:23 you guys a glimpse of my reality because I'm very lucky
1:13:27 to have a team of 10 people that work with me
1:13:29 and we're really proud of the work that we do.
1:13:32 But I will say we're even more proud of the work that we don't do.
1:13:37 So, we have zero people right now doing sales outreach and follow-up.
1:13:41 We have zero people managing our inbox.
1:13:44 We have zero people reporting on our marketing campaigns.
1:13:46 We have zero people building our marketing funnels.
1:13:48 We have zero people doing a lot of things inside our company,
1:13:53 but still all of that work gets done every single week and on time.
1:14:00 And the reason that that's the case is because my team and I have made a shift.
1:14:06 We don't just use I AI, we actually operate with it.
1:14:12 And what that means is basically we decide what AI
1:14:16 needs to do and then AI goes and executes it.
1:14:20 So today what I'm going to talk about is
1:14:22 how we do that which is the playbooking method.
1:14:24 And if you stay until the end I'm actually going to go
1:14:27 through some of the exact playbooks that we use to power our business.
1:14:30 Does that sound good?
1:14:31 Are you guys ready?
1:14:34 Okay, perfect.
1:14:35 Now, before I get too deep into this, I do
1:14:38 want to actually make sure that you guys need this.
1:14:42 I want to just figure out again like where y'all are at with your day-to-day.
1:14:47 So, what I'm going to do is I'm going
1:14:48 to put on the screen a couple different statements
1:14:51 and I want you guys to drop a yes in the chat if you can relate to these.
1:14:55 All right.
1:14:56 So, the very first one is,
1:14:59 who here has work on your plate that you feel like is below your pay grade?
1:15:04 Drop a yes in the chat.
1:15:06 Okay, we have Dan, we have Peter Ro.
1:15:08 Okay, we have a lot of yeses.
1:15:10 So, a lot of us have this as our current reality.
1:15:14 Right now, next question.
1:15:17 How many of you guys have felt busy all day but not actually
1:15:20 productive when you go look at the day at the end of it?
1:15:24 Okay, we have even more yeses.
1:15:26 So, a lot of people right now.
1:15:29 Drop a yes in the chat.
1:15:30 If you've explained the same thing to the same person more than once,
1:15:34 maybe this is a client,
1:15:34 maybe this is someone on your team, maybe even your boss.
1:15:38 All right, so we have the chat.
1:15:39 I mean, now it's flying.
1:15:41 A lot of us have had this experience.
1:15:43 Uh, we have absolutely every day.
1:15:46 Yes.
1:15:47 So, uh, and the last one that I want you guys to think about is how many of you
1:15:51 guys have tried to delegate something only to then
1:15:54 be going back and forth with somebody until you're like,
1:15:57 you know what, never mind.
1:15:57 I think it was just faster if I did it myself.
1:16:01 Okay.
1:16:01 All the time we have EMTT.
1:16:04 Yeah.
1:16:04 Okay.
1:16:04 So, I'm glad that I'm not the only one.
1:16:07 And what I want you guys to do is look at the chat
1:16:10 because this feeling that we have all faced in different parts of our life,
1:16:15 maybe you're facing it right now,
1:16:16 hopefully not today because today's a Saturday, maybe you faced it yesterday.
1:16:20 That's what I call operational debt.
1:16:22 And it is basically the difference between how you
1:16:25 know things should run and how they actually run.
1:16:29 and how they actually happen.
1:16:31 And that gap is a gap that every single one of us has suffered from.
1:16:36 And we're going to talk about how to use AI to get through that today.
1:16:42 So again, I have suffered so much operational debt uh throughout my career.
1:16:47 Uh in particular, my last business,
1:16:49 I felt like so many days were just me like pushing
1:16:52 a rock up a hill trying to get through the day-to-day.
1:16:55 Um I'm seeing uh Canyon is nodding a lot.
1:16:58 Um, basically what happened was I just got so fed up with it and I was like,
1:17:05 there just has to be a better way.
1:17:07 It led to me becoming obsessed with figuring out
1:17:09 how can I get out of this operational debt?
1:17:11 How can I uh, you know, get through this?
1:17:14 How do I operate smarter?
1:17:15 And luckily, that's when AI started really picking up on the scene.
1:17:20 And over the last three years,
1:17:21 I have honed a technique that I call the playbooking method,
1:17:25 which is really the fastest way to get AI to help you out
1:17:28 of the operational debt so that we can focus more on what's next.
1:17:33 So, let's jump into what this method is.
1:17:36 The first thing that I want to help you guys think about
1:17:39 is something that I kind of had to learn the hard way,
1:17:41 which is that whenever you want to get AI to start doing things for you,
1:17:45 especially doing more complex processes,
1:17:48 the best thing is actually to take AI out
1:17:50 of your mind and instead think about a new mindset,
1:17:54 which is how would you teach a human how to do this process?
1:17:58 And so what I want you guys to do is let's imagine that we hired an assistant.
1:18:03 And to get that assistant to be really good,
1:18:05 we would give them probably context on our company, our job.
1:18:10 We would tell them what we want them to do.
1:18:12 We would also then tell them how we want them to do it.
1:18:16 And if we wanted to really set them up for success,
1:18:18 we would probably write all of that down
1:18:19 into something like an employee handbook.
1:18:22 And then we would give it to them.
1:18:23 And we would imagine that if they followed that handbook to a tea,
1:18:27 then they would probably do a pretty good job, right?
1:18:29 That's how you would train a person how to do something.
1:18:32 Now with AI, you can make a playbook
1:18:37 which is basically that employee handbook but for AI.
1:18:41 And so I want you have the same mindset again if you were to get
1:18:44 AI um if you were to have something that you want to teach people.
1:18:48 Just have that same mindset for how you would teach AI that process.
1:18:52 So okay, I'm an example person.
1:18:54 What I want to do is go through an example
1:18:56 so you guys can see how this actually really works.
1:19:00 So, who here writes a newsletter or maybe wishes that you wrote a newsletter?
1:19:06 Okay, a lot of us.
1:19:06 I see Tammy.
1:19:07 I see Lisa.
1:19:08 Yeah.
1:19:09 So, if you write a newsletter or have you tried one,
1:19:11 you guys know like it is a grind every single time
1:19:14 you have to go write it because you have to figure out,
1:19:16 okay, what's going to be a good topic?
1:19:18 What do I want to write about?
1:19:20 Then you have to outline it.
1:19:22 Then you have to draft it.
1:19:23 And then you reread it a bunch and you're
1:19:25 editing it to make sure that it sounds good.
1:19:27 Then you have to figure out subject lines that make people open it, right?
1:19:30 And that doesn't stop once you do it.
1:19:32 Then you turn around and you have to do that again
1:19:34 for the next time you want to send a newsletter.
1:19:36 It's this recurring grind and process.
1:19:39 And then if you go try to jump into using AI,
1:19:42 let's say you go into chat and you want AI to help you write that newsletter,
1:19:47 it might go something like this, which is that you ask AI to help you write
1:19:50 the newsletter on a topic and then it
1:19:52 comes back and you're like, "No, no, no, no.
1:19:53 That's like way too corporate.
1:19:55 I'm more casual." And so you try to correct
1:19:57 the AI and then maybe it like misinterprets what you're saying.
1:20:00 And so then it starts to add in like emojis and you're like,
1:20:04 "No, that's not what I that's not what I want." And you know,
1:20:07 before you know it, you're going back and forth and you're like fighting
1:20:09 with the AI to try to just get it to help you write the newsletter.
1:20:12 And eventually you're thinking, "Man,
1:20:13 I could have just like written this by hand myself
1:20:16 and it would have been faster." This is a really common experience.
1:20:19 Yeah, I see Tammy nodding.
1:20:21 So what's missing when you fall into this moment
1:20:26 is that you need to give AI your playbook.
1:20:29 Just like that assistant, you need to give them really the instructions
1:20:32 for how you want your newsletter written.
1:20:36 So to start writing the playbook,
1:20:38 the first thing you do is you want to come up with the outline of your process.
1:20:41 You want to think about what am I going to try to get the AI to do?
1:20:46 Now, outlining your playbooks is actually really easy.
1:20:50 Every single playbook can be outlined by just identifying these four things.
1:20:55 So, the first is the trigger, which is what kicks off the playbook or what is
1:21:01 the thing that happens that means we should go run the playbook.
1:21:06 Some common triggers are maybe on a schedule.
1:21:09 So it might be every Monday morning we want to use this playbook or it could be
1:21:13 associated to some sort of event like after
1:21:16 every client call I want to run the playbook.
1:21:18 So the trigger would be finishing a client call.
1:21:22 Then the next thing you want to define is the inputs which is what does
1:21:26 the AI need from me every single time I want it to run this playbook.
1:21:32 Think of this as the things that vary
1:21:35 every time that you're going to use this playbook.
1:21:36 So if we were going to do a playbook to write recaps after a meeting,
1:21:40 it would be the transcript that you're going to put into the playbook.
1:21:44 Then the third thing you need to define is the steps in the process.
1:21:47 So this is where you think about what are the actual tasks that I do.
1:21:51 Again, if we were going to do a meeting recap playbook,
1:21:53 it would be something like I want you to identify the action items.
1:21:57 I want you to identify who needs this recap.
1:22:00 And then for each of those people,
1:22:01 I want you to write a recap for them of what they need to know.
1:22:04 Whatever your process is, you need to just write down those steps
1:22:07 and that becomes the steps of your playbook.
1:22:10 And then the fourth thing is your outputs.
1:22:12 Think of this as the end result.
1:22:13 This is why did we even make this playbook in the first place.
1:22:16 But once you define these four things,
1:22:18 you've gotten really clear about what you want the AI to do.
1:22:22 And so to go back to our example, if we think about a newsletter,
1:22:25 the trigger would be something like every morning at 9:00 a.m.
1:22:28 on Mondays, I want to sit down, write this newsletter.
1:22:31 And so that would be the trigger of this playbook.
1:22:35 Then for the inputs,
1:22:37 now I still want my newsletter to be stuff that I want to talk about.
1:22:41 Like I still want it to come from my brain, right?
1:22:43 That's the human side of what I want to communicate.
1:22:45 And so I might have the inputs of the newsletter be
1:22:47 something like just a brain dump of the things are top
1:22:50 of mind that I then want the AI to help me
1:22:52 kind of sort through and build out into the actual newsletter.
1:22:56 Then I think about what is my process, right?
1:22:59 We talked about I pick the topic, then I outline it, then I draft it,
1:23:02 then I edit it for my brand voice and then I write the subject line.
1:23:05 So those would become the steps of the playbook and then finally we
1:23:10 get to the output which in this case would be the drafted newsletter.
1:23:15 You guys with me?
1:23:15 So all we need to do again is define what the steps are of the process.
1:23:20 And there we have the outline.
1:23:22 The next piece is you then go through and you
1:23:26 do a lot of what you've heard throughout this entire summit.
1:23:28 You need to get really specific about how you want the AI to do each step.
1:23:34 And you guys have gotten a lot of great tips around how to get specific.
1:23:37 But just to highlight some of my favorite ones,
1:23:40 first you want to make sure you're really clear,
1:23:42 especially not giving the AI contradictory information.
1:23:45 So just making sure your instructions are clear.
1:23:48 Then you want to think about what background context might the AI need and put
1:23:52 that in there so that it knows and has the context it's operating in.
1:23:56 Then you want to make sure you share examples,
1:23:59 especially for things that are easier to show rather than just tell.
1:24:02 It really helps to give the AI examples of each step.
1:24:06 And then my favorite secret weapon is something that I call success criteria,
1:24:09 which is basically giving the AI like
1:24:11 a checklist of what a good output looks like.
1:24:14 So that then when you give it that set of success criteria, it knows, oh, okay,
1:24:20 let me optimize to make sure that the way
1:24:22 I do this step fits what you've defined.
1:24:25 So if you include these, you're going to get
1:24:26 really specific inside again each step in the playbook.
1:24:31 Then once you do that, you're going
1:24:34 to take your playbook and so imagine you're writing
1:24:36 this in a document and then you want to go save this in any AI tool.
1:24:41 Now, you might be like, "Wait a second, Rachel.
1:24:43 You're saying any AI tool?" Yes,
1:24:46 that is one of the best parts about thinking this way and playbooking.
1:24:50 We call this a concept of own the playbook, rent the tech,
1:24:54 because you can actually take these playbooks and run these in any
1:24:58 tool that has a way for the AI to follow instructions,
1:25:02 which since even the last six months, so many of these tools,
1:25:06 almost all of them have a way to run playbooks now.
1:25:10 And just to give you guys some of my favorite tool recommendations,
1:25:13 again, there's these features in almost any tool that you might be using.
1:25:17 So if you're in Claude, this would be adding the playbook into Claude skill.
1:25:21 If you're in ChatGBT, you can add this playbook into a custom
1:25:24 GBT or they actually just released this this week.
1:25:28 ChatGBT has now agents.
1:25:30 You can give your agents the playbook.
1:25:32 In Microsoft Copilot, you can also give those agents your playbook.
1:25:37 and Google Gemini gems.
1:25:38 Again, putting your playbook in there.
1:25:40 You can even use these playbooks.
1:25:42 This is one of my favorites in automation tools.
1:25:45 So, if you want to set your playbook to just
1:25:47 run automatically in the background in a tool like Zapier,
1:25:51 what you can do is take each step of the playbook
1:25:54 and make that one step in your automation tool.
1:25:57 And then you can also get really nerdy and really
1:25:58 techy and get into OpenCL and all that stuff.
1:26:00 Again, they all run off of playbooks, which is great.
1:26:04 So once we've done that, once we've saved the playbook,
1:26:08 now we're ready to run it.
1:26:09 And here's what that looks like.
1:26:12 So let's say I'm going into Claude.
1:26:15 The way to run one of these playbooks in Claude once I've saved it
1:26:19 is just to go in again with my trigger every Monday at 9:00 a.m.
1:26:23 and say, "Run my newsletter playbook." Then what it's going to do is it's
1:26:26 actually going to load up that playbook
1:26:29 from where I've saved it in the instructions.
1:26:31 So that now the AI just knows everything that I've already
1:26:34 given it and it can use that to run the playbook.
1:26:38 Then what becomes really powerful is it starts asking me for the inputs
1:26:44 that I told it that I'm going to give it to run the playbook.
1:26:47 So again for the newsletter the inputs are the brain dump.
1:26:50 So here's an example of me brain dumping
1:26:52 something I want to talk about in a newsletter.
1:26:54 Once I give that then the AI starts following
1:26:57 the steps one at a time that I told it.
1:27:00 So, picking the topic, then outlining the newsletter,
1:27:05 then drafting the newsletter, then editing for brand voice,
1:27:09 then writing the subject line,
1:27:12 and then the final result is I get to my drafted newsletter.
1:27:16 And what's amazing about this, and I want you guys to really
1:27:18 see this because when people experience this for the first time,
1:27:22 and I hope after this you guys go write your first playbook,
1:27:24 but there it's a huge aha moment.
1:27:27 They were like, "Wait a minute.
1:27:30 I just got AI to do work without having to prompt it
1:27:34 each time." Because it's actually loading up a playbook I already gave it.
1:27:39 Then it's following my process and my steps.
1:27:43 So, I'm not fighting back and forth with the AI
1:27:45 trying to get it to do what I want.
1:27:46 Like, it's just following what I told it.
1:27:48 And then, because it's following your process,
1:27:51 you can actually trust it to be good.
1:27:54 Just like how you give the employee handbook to the assistant,
1:27:56 you've now given your playbook to the AI.
1:27:59 And so, as long as it follows that, you can trust that it's good.
1:28:03 And of course, that's not all because now that I have it playooked.
1:28:08 Before I was using it, playbooking in this way for this newsletter.
1:28:11 This took me like two to three hours per week to sit down and like figure out
1:28:15 what am I going to write about in this newsletter
1:28:17 and edit it and go back and forth.
1:28:19 But now, because I'm using AI in this way,
1:28:21 I'm down to 30 minutes per week of writing my newsletter.
1:28:24 And the newsletters are so much better because I
1:28:27 actually have this process in this playbook that I'm following.
1:28:31 And I'm somebody that likes to add up the hours um that my playbook saved me.
1:28:36 And so uh if you add up that time savings per year on one single playbook,
1:28:42 I have saved 130 hours per year.
1:28:47 Yeah.
1:28:47 So, this has been huge for me.
1:28:49 And so, you might be thinking, "Amazing, Rachel.
1:28:51 What else can I playbook?" So,
1:28:54 what I'm going to do is I'm going to give you
1:28:55 guys my four favorite places to look so that after today,
1:28:59 you guys can go scan through your life and find things that you can playbook.
1:29:04 The first and easiest thing is to look for any SOPs,
1:29:08 standard operating procedures that you might have.
1:29:10 So, any process documents, a lot of those could be turned into AI playbook so
1:29:14 AI does them instead of you having to do the process.
1:29:18 You could also then go into your calendar.
1:29:20 So what I like doing is looking over the last one to two months and especially
1:29:25 looking for recurring meetings and thinking what
1:29:28 is the prep I do for this meeting?
1:29:30 What is the followup or the types of projects that come out of the meeting?
1:29:34 Or my favorite is which of these meetings
1:29:37 could actually just be a playbook, right?
1:29:40 Um so then after you do that, you can look then in your to-do list.
1:29:45 So, the way to think about your to-do list is
1:29:48 look for the things that are recurring that keep coming up,
1:29:51 especially the things that might take,
1:29:53 you know, four, five, six hours per month.
1:29:55 That's a really good threshold that once you playbook it,
1:29:58 you've now unlocked a pretty substantial amount of your time.
1:30:02 And then my last but favorite is to think about your wish list.
1:30:06 What are the things that you would do if you had
1:30:09 unlimited time and how can you write a playbook for those?
1:30:12 Some of my favorite playbooks are things that were on my wish list.
1:30:17 So, remember when I said earlier that I have a team of 10 people and one
1:30:20 of the things we are most proud of is all of the work we're not doing.
1:30:24 What I wanted to leave you guys with today is so many examples
1:30:27 of playbooks because I want you guys to see the power of this.
1:30:30 So, I'm going to go through uh pretty quickly some
1:30:33 of the playbooks that we use to power our business.
1:30:36 And so I'd encourage you guys to take screenshots or write these down
1:30:38 if these are playbooks that you might want to add um into your life.
1:30:42 So one of the first ones is we use
1:30:44 playbooks every single day to get to inbox zero.
1:30:48 And we use this for our company inbox and also our personal inboxes.
1:30:52 And again to define the playbook we just define those four pieces.
1:30:56 The trigger, the inputs, the steps and the outputs.
1:31:00 And so for this playbook, the trigger is every morning at 8 am.
1:31:04 The inputs are that the AI playbook gets all of our incoming
1:31:08 emails and then we run the process of categorizing it by how urgent,
1:31:12 deciding how we want to respond,
1:31:15 even looking at our calendar to schedule and send out meetings.
1:31:19 So that then our inbox is fully handled by our AI playbook.
1:31:22 And this has been a game changer.
1:31:24 Um we also use AI playbooks to launch more campaigns uh inside our business.
1:31:29 So on the marketing side,
1:31:30 anytime we have a new offer or new thing that we want to share,
1:31:32 we're using our AI playbook to draft the landing pages,
1:31:36 draft the emails, draft even the lead magnets.
1:31:39 Then after the campaign,
1:31:40 we're also using AI playbooks to analyze the performance of that campaign.
1:31:44 So we take the data from the campaign and give it
1:31:46 to our AI playbook so that it can run the analysis,
1:31:49 give us key takeaways, and recommend stuff um that we want to do next.
1:31:54 We also then use AI playbooks to maximize every
1:31:56 single sales lead so that after the marketing happens,
1:31:59 we can make sure that we're really personalizing outreach and making
1:32:03 the most of people that are interested in our products and services.
1:32:06 We also use AI playbooks to improve our client experience.
1:32:10 So after any call we have with our clients,
1:32:12 we take the transcripts and we put them through
1:32:15 some rubrics that we've created about how we want
1:32:17 to show up for our clients and have the AI
1:32:19 actually coach us on how to do that even better.
1:32:22 And my personal favorite,
1:32:24 which I like to joke has turned me into a project machine,
1:32:28 is we have a playbook that we use
1:32:30 to do three times more projects as a team because
1:32:36 we have a playbook that helps us not only
1:32:38 plan the projects but also get started on them.
1:32:41 How it works is the playbook takes in just a description of the project
1:32:46 and what we do is the AI then asks us questions to clarify the project.
1:32:50 It helps brainstorm approaches, decide what the best approach is,
1:32:54 then turn that into a timeline and tasks.
1:32:57 And the best part is after the AI has helped us plan the project,
1:33:00 we have the AI go, "Oh, I can do those tasks.
1:33:04 Let me start on them so that it can start doing the projects." Again,
1:33:07 this has turned me into a project machine.
1:33:09 I love this one.
1:33:11 And that's not all.
1:33:12 You can actually then start to stack these playbooks
1:33:15 into a system so you can do even more.
1:33:18 Some of the playbooks that I've stacked together
1:33:20 have actually made up my personal operating system.
1:33:23 Yeah.
1:33:23 So, I'm seeing Cheryl is like, "Oh my gosh, this is really what powers my life.
1:33:27 I've playbook stuff from my morning routine to my strategy
1:33:30 to my projects to ideas and tasks to even life stuff.
1:33:34 And these playbooks get to work with each other so
1:33:37 they can accomplish even more and get even more off
1:33:39 of my plate." And the main thing I really want
1:33:42 to help you guys see is that with each of these playbooks,
1:33:46 you're unlocking more time, more leverage, and getting accelerated results.
1:33:51 And that has really been the power of playbooking.
1:33:55 So my number one goal for you guys today
1:33:57 was so that you can see the power of playbooking.
1:34:00 Did we do that?
1:34:01 Did we get there?
1:34:02 You guys see this?
1:34:05 Amazing.
1:34:07 Because last time when I was here,
1:34:09 I shared about playbooking and I said, "Guys, this is the future.
1:34:12 I want you guys to know that this is
1:34:14 possible." But fast forward just six months.
1:34:17 The future is here.
1:34:20 And that future again isn't just using AI.
1:34:24 That's the foundation.
1:34:25 It's really thinking about how can you operate with it.
1:34:29 And so what I want to do is invite
1:34:31 everyone here to put on your AI operator hat, right?
1:34:35 And next time that you're facing operational debt, hopefully not tomorrow,
1:34:40 but the next time that that happens,
1:34:42 I want you to remember that you can playbook that.
1:34:46 Thank you so much everybody.
1:34:52 So good.
1:34:53 So good.
1:34:55 So good.
1:34:56 Rachel Woods, everybody.
1:34:58 Oh my god.
1:34:59 So good.
1:35:04 Don't you just love seeing someone who just loves their craft?
1:35:08 H how cool is it that I got to interview 50 amazing people like that?
1:35:13 And and the cool part is I knew the ones that needed to be a part
1:35:17 of our education to help us in our training to to be on the event.
1:35:21 You could just see it.
1:35:22 Can you do you feel that way with Rachel?
1:35:23 Can you feel her heart?
1:35:25 And I want to make sure you caught something that just happened.
1:35:27 The old way you create a process then you do the process
1:35:31 then you stack the process into a system every time now forever.
1:35:35 The new way is you create a playbook and then
1:35:37 you let AI do some of it or all of it.
1:35:40 Now imagine combining that with a clone
1:35:42 and an agent that already knows your business, your voice.
1:35:44 That's where things really compound.
1:35:47 And I got something really cool to share with you.
1:35:50 Did you see her favorite part,
1:35:52 her project planning playbook where she says she's three times as fast?
1:35:57 Well, here's the cool part.
1:35:59 When we were backstage before she went live,
1:36:02 Rachel generously agreed that for those in the boot camp,
1:36:06 she is going to include her project planning playbook,
1:36:10 her favorite part in the project.
1:36:13 We got more bonuses than we've ever had in our life.
1:36:15 And it all started with Molly.
1:36:16 So, everybody give it up for Molly who started it cuz each speaker is like,
1:36:20 "Hell yes, hell yes.
1:36:22 Hell yes." Can we give it up for Rachel Woods one more time?
1:36:25 She's in the back.
1:36:26 She could see you.
1:36:34 I see you, Jessica.
1:36:37 All right.
1:36:38 Well, and we're only getting five with this day.
1:36:40 This is just beginning.
1:36:42 Who's ready to play full out for the rest of the day?
1:36:46 Listen, as I took notes during Rachel's share,
1:36:48 I I just anchored in what I said earlier.
1:36:50 Your ability to scale is directly tied to your ability to simplify.
1:36:55 I'm going to repeat it.
1:36:56 You can't scale complexity.
1:36:58 You can't launch if you're confused.
1:37:00 That's why I love the opportunity you have
1:37:02 to use AI to create simplicity in your business.
1:37:05 I know up until this point,
1:37:06 you might have think you might be thinking AI is complexity.
1:37:09 Who's seeing AI as the great simplifier if you do it right?
1:37:13 who sees it loud and clear, right?
1:37:18 Listen, yesterday you set your 90-day goal.
1:37:21 Who's starting to feel it's more attainable now?
1:37:23 Right?
1:37:24 You wrote it down.
1:37:26 I'd love to say, do you remember your goal?
1:37:27 Write your write your goal in the chat.
1:37:29 Put it in right now so you can remember it so it's in front of you.
1:37:32 And here's what I would say.
1:37:33 Not only put it in the chat so everybody else can read your goal.
1:37:37 I'd say write it everywhere.
1:37:39 Put your goal on a sticky note.
1:37:41 Put one on the refrigerator.
1:37:43 Put one on the laptop.
1:37:45 Make it your screen saver on your computer.
1:37:47 Put it on the screen saver on your phone.
1:37:50 Do what it takes to keep it in front of you.
1:37:54 In front of mind.
1:37:55 Create silk screen business.
1:37:57 Getting a part-time uh life.
1:37:59 I'm sorry it goes so quick.
1:38:00 Uh more deals closed.
1:38:03 Launch my business.
1:38:05 A life worth living.
1:38:06 So beautiful.
1:38:07 Um to help bring more people to my church.
1:38:10 Oh my god, so beautiful.
1:38:12 More quality time, be more organized, write my book, write my second book.
1:38:16 Uh, I want to find a team to help me.
1:38:19 Uh, sorry, I went so quick.
1:38:21 Um, launch my business, create a business, gain more muscle,
1:38:25 launch a business, increase production, and save 15 hours a week on it.
1:38:29 More security, more time, more creativity, unlock who I'm meant to be,
1:38:33 amazing deals with three to five investors.
1:38:37 My 10,000 team so good.
1:38:39 A yacht.
1:38:39 I love it, Anthony.
1:38:40 Just go right in.
1:38:41 Anthony Russell says, "Yach, love it." Right.
1:38:44 If that's your driver, awesome.
1:38:46 Uh, grow my children.
1:38:49 Wow.
1:38:50 I'm in an emotional mood today.
1:38:51 Anybody mentions children here?
1:38:52 I'm ready to cry.
1:38:53 I think it's cuz my my oldest moved out.
1:38:55 Thank goodness she works with me, so found a way to stay close.
1:39:00 Uh, be more organized.
1:39:01 Get 10,000 steps in per day.
1:39:03 Monthly reoccurring revenue abundance plan.
1:39:06 So beautiful.
1:39:06 Keep writing them.
1:39:07 And again, seriously, put these anywhere you can.
1:39:10 This is your vision, this is your compelling future,
1:39:13 this is the thing you're driving towards.
1:39:16 So if you know your goal, if you know your compelling future,
1:39:19 and you combine that with what we went did earlier today,
1:39:22 when we did the why and your purpose,
1:39:26 how important do you see how important that is to your goal?
1:39:28 Raise your hand or say yes if you see how important that is.
1:39:30 In my opinion, your purpose is the foundation for embracing change courageously.
1:39:38 Hear me on that one.
1:39:39 Your why, your purpose is how you embrace change in a courageous way.
1:39:44 So, what was your why?
1:39:46 I know you guys wrote so many beautiful ones,
1:39:49 but maybe you even went a little deeper since then.
1:39:51 So, I'd love to put your why there.
1:39:52 And again, on the same thing, write your why on the same sticky with your goal.
1:39:56 Whatever your goal is, right?
1:39:58 Double my business.
1:39:59 put your purpose right alongside of it.
1:40:01 Right?
1:40:01 Remember, it's it's got to be front and center
1:40:05 all the time because you're gonna have resistance come in.
1:40:08 You're going to have questions.
1:40:09 You're going to have other people question you.
1:40:12 This is how you break through that.
1:40:14 Tony taught me this years ago.
1:40:16 Nothing happens unless you attach an emotion to your why.
1:40:21 So why my children?
1:40:24 my purpose, growing my children, providing for my daughter when she can,
1:40:31 to awake people, stop hurting others,
1:40:33 setting up my uh creativity, my purpose, my family,
1:40:38 my church, launch my new business, to pay my mom's mortgage.
1:40:42 I did that.
1:40:43 It was the greatest experience of my life.
1:40:46 Um, my kids.
1:40:51 Look at all these beautiful giving my mom's presence in our family forever,
1:40:56 even when she's gone.
1:40:58 These are purposes that'll make sure you don't quit.
1:41:02 I see you, Von.
1:41:04 Right.
1:41:05 You probably know nothing happens until you anchor
1:41:08 something in that says, "I am not stopping.
1:41:11 No matter what gets in my way,
1:41:12 I'm getting through because I deserve this better version of me.
1:41:16 my kids, my greatest blessing, my daughter, my life.
1:41:21 So beautiful.
1:41:23 So if you if you write down this compelling
1:41:26 future that you wrote down and you attach your why,
1:41:30 the only thing left is how will you accomplish it?
1:41:35 How will you achieve it?
1:41:38 What's next is how will you get AI to effectively work with you
1:41:42 and for you so you can reach that goal and live into that purpose.
1:41:47 And I got to tell you, that's why we designed the AI advantage boot camp.
1:41:52 It is the how.
1:41:55 Build your clone, train it, put it to work as an agent,
1:41:58 and go lean into who you're meant to be.
1:42:02 And I don't say that lightly.
1:42:03 I say it because I watched thousands
1:42:04 of people do exactly that at our last summit.
1:42:07 You see them, they're commenting in here.
1:42:08 It's incredible.
1:42:10 It fills our heart.
1:42:11 And it's even better now because technology grew.
1:42:14 They had a goal.
1:42:15 They had a purpose.
1:42:16 And then they had the boot camp as to how to achieve it.
1:42:22 So here's the question.
1:42:24 If you had an AI clone, an agent working beside you and for you,
1:42:29 helping you buy back that time in the end,
1:42:31 how much faster could you reach that goal?
1:42:34 Where could you be in 90 days?
1:42:36 But better yet, where could you be in a year?
1:42:38 Where could you be in five?
1:42:44 How much sooner could you step into who you're meant to be
1:42:47 and who you're I should say who you're capable of becoming.
1:42:49 And that's what we're offering you.
1:42:51 Not a magical money machine.
1:42:52 The path to go faster, not more information, a map.
1:42:57 Let's dream for a moment.
1:42:58 Imagine you say yes today and listen to this.
1:43:00 By the end of next week, your clone is already working, saving time.
1:43:04 Within six weeks, it's fully trained.
1:43:07 And now you're scheduling tasks for your agent to accomplish on its own.
1:43:11 That's six weeks from right now.
1:43:12 You feel lighter.
1:43:13 You feel clearer, more creative out in front, not left behind.
1:43:18 In 90 days, you reinvested those hours into what matters most.
1:43:23 Whether it's that business or the one you want to start, your health,
1:43:26 your family, your peace of mind, all the purposes that you put here.
1:43:29 The fact of the matter is, you're already 95% ahead of the world by saying yes.
1:43:36 I see we're about to cross 3 million hours saved.
1:43:41 We'd love for you to join us so you could see how it feels on the other side.
1:43:45 Listen, I hope you see by now this isn't about the tools.
1:43:48 It's about a new way of business and life.
1:43:51 It's about getting rid of the noise,
1:43:53 the 50 tools and and and all the craziness and follow one path to AI success,
1:43:59 to clarity, to confidence.
1:44:01 Without it, three months from now, you might still be grinding and reactoring,
1:44:05 reacting, wondering why others are pulling ahead.
1:44:08 With it, you'll be proud of the person you choose to become.
1:44:13 So, I guess the question that really matters
1:44:14 is which future do you want to choose?
1:44:19 So, I don't just I don't want this event just to inspire you.
1:44:22 That's why Tony and I designed it.
1:44:24 You'll feel his passion today.
1:44:25 We want to transform you.
1:44:27 And that starts with a single decision today.
1:44:29 Because when this event ends, so does the opportunity.
1:44:32 After last year's event was over, we didn't open the boot camp until now.
1:44:36 That's just how we do it.
1:44:37 Plus, the training starts in just a couple of days.
1:44:40 And I know some of you are thinking, "Maybe I could figure this out on my own.
1:44:44 I could watch some YouTube videos.
1:44:45 I'll piece it together." Look, I respect that.
1:44:48 I I I appreciate the the hustle.
1:44:51 But I have to tell you, after 29 almost 30 years of doing
1:44:54 this, my experience says the people who try to figure
1:44:56 it out alone take so much longer to figure
1:44:59 out and sometimes they get frustrated and they quit.
1:45:02 And the people who invest into a proven path, pay for speed,
1:45:06 who surround themselves with incredible community and a guide,
1:45:10 they're the ones who actually transform.
1:45:13 So, you don't need to hear the whole offer again.
1:45:15 You guys get it.
1:45:16 But I just want to go over it one more time in about 30 seconds.
1:45:19 This will be the last time.
1:45:20 This is the last opportunity for the day.
1:45:22 The AI advantage boot camp, you know,
1:45:24 it's a live virtual six- week experience to teach
1:45:28 a clone to work with you and for you.
1:45:30 We went over these earlier on the whiteboard.
1:45:32 You build it.
1:45:33 You get it to know you.
1:45:34 You get to think like you.
1:45:36 You get to work alongside of you.
1:45:37 You get it to work for you.
1:45:38 Then you plug it into your life.
1:45:40 And of course, we we put two incredible bonuses.
1:45:43 You get the AI advantage club for three months.
1:45:46 You get to be a part of this community.
1:45:48 That's the ongoing, like I shared, like the gym.
1:45:51 It's incredible.
1:45:52 You'll have access to that.
1:45:54 And you get Tony's leverage playbook.
1:45:55 When you're done with week five and you got your agent set up,
1:45:58 then this will show you what you could start doing
1:46:00 with your agent because I promise you won't know immediately.
1:46:02 This is so good.
1:46:03 And then, of course,
1:46:04 our speakers wanted to do something fun because Molly started it.
1:46:07 You already know.
1:46:08 You get Molly's vivid visuals.
1:46:09 You get Leor's agent library.
1:46:12 You get Arthur's bestselling life protocols.
1:46:13 So now you get Rachel's favorite part, her project planning playbook.
1:46:18 Literally, this is worth what the entire program costs.
1:46:22 This is what you get access to.
1:46:24 And as you know, all of that, not $3,000.
1:46:28 You can enroll for $995.
1:46:30 You can start with a payment plan of $380 today and be a part of this tonight.
1:46:34 Join the bootamp.com.
1:46:38 And we've done something no one's ever done.
1:46:41 an irresistible offer that's beyond irresistible.
1:46:43 If you do the work and you don't save 15 hours a week,
1:46:46 we'll refund 100% of your investment.
1:46:48 It's that simple.
1:46:50 No questions asked.
1:46:52 And yesterday, the chat blew up when we said,
1:46:54 "Who was in the boot camp last year?
1:46:57 And what'd you think of it?" Now,
1:46:58 it's hard for me to read these, but the last boot camp definitely worth it.
1:47:01 Small price to pay for such rich blessing and time back in my life.
1:47:05 The last boot camp was amazing.
1:47:07 These all came in one after another.
1:47:08 There's a whole pile of them, right?
1:47:09 The boot camp absolutely amazing.
1:47:11 It will I'll never be the same.
1:47:13 Boot camp last year was by far the best investment of 2025.
1:47:16 The boot camp is so worth it.
1:47:18 It was fantastic, life-changing there.
1:47:20 I can't barely read even with glasses.
1:47:22 There's nothing to wait on this.
1:47:24 It was the best learning seminar workshop of my life.
1:47:28 This is what they had last year and so many of them are joining again.
1:47:31 Thank you so much and we can't wait to have you.
1:47:34 So before we get to Eigor and share from Mark
1:47:37 Beni off and Ray Kurszwell and Tony Robbins ending this strong,
1:47:40 we're going to give you one last enrollment break so
1:47:43 you could say yes to yourself before the day is over.
1:47:46 The chance to stay plugged in.
1:47:47 And if you still have any questions, here's what I want to say.
1:47:50 I promise you'll get them answered in the boot camp.
1:47:53 If not, you have a full money back guarantee because this is it.
1:47:57 The opportunity to be a part of this community.
1:48:00 It ends when the event ends.
1:48:02 So remember, we start next week.
1:48:03 the link the the link is jointhebootcamp.com.
1:48:06 Here's what we're gonna do.
1:48:07 I'm going to play a quick reel of people that were a part
1:48:10 of it last year and we'll take about a 10 12 minute break.
1:48:13 Go get enrolled.
1:48:14 Let me know when you're in and we're back.
1:48:16 Oh my god, Eigor is going to blow your freaking mind.
1:48:19 We'll play this.
1:48:20 Be back in a few minutes.
1:48:21 I just want to say how amazing it is.
1:48:25 Since I've joined the boot camp, I have been using my clone for so much.
1:48:29 The most valuable thing I got from it was I stopped applying
1:48:33 for jobs and I created with the help of my clone my own business.
1:48:38 Right now we are standing in one of the biggest turning points in human history.
1:48:43 And the choices you make with AI over these next 90
1:48:46 days can reshape the next decade of your business and your life.
1:48:53 The most valuable part has been learning how
1:48:55 to use AI as a real thinking partner.
1:48:59 Not to replace me, but to amplify me.
1:49:02 I built a website.
1:49:04 I built an app.
1:49:05 I got an AI assistant.
1:49:07 And I'm hitting my fitness goals.
1:49:13 It literally has been a deal breaker.
1:49:15 And I've created websites and funnels and and things
1:49:18 that I'd only really ever dreamed of before.
1:49:21 more clarity, more confidence, less overwhelm, and more time.
1:49:27 So, not only have I saved hours,
1:49:29 I've also increased my volume output for my business,
1:49:33 which has allowed me to show up in my community more,
1:49:36 which has been astronomical.
1:49:38 What really matters here, what really matters is you getting your time back.
1:49:47 My clone works flipping overtime.
1:49:50 It is unbelievable.
1:49:52 I can honestly tell you that I probably save 20 or 30 hours a week.
1:49:57 Automated about 80% of my daily activities
1:50:00 so I can focus on more important things.
1:50:02 The result is simple.
1:50:04 I'm faster, more consistent, and more impactful.
1:50:06 I'm more efficient.
1:50:07 It helps me write emails.
1:50:09 It helps me think through things.
1:50:10 Using AI more intentionally has helped me reduce overwhelm,
1:50:15 made me feel more capable, like I'm actually tapping into what AI can
1:50:19 offer instead of just barely scratching the surface.
1:50:25 It is so mindblowing.
1:50:27 What we accomplished in 20 minutes would have taken us I am sure months.
1:50:33 Our focus here is how do we get you to free up your time
1:50:36 and how do we get you leverage for more impact with less time.
1:50:42 Eagle, you rock.
1:50:43 Those prompts rock.
1:50:45 Dean Antony, you've made me a better person because I signed up for this.
1:50:51 You're not behind.
1:50:52 You're right on time and you're in the right place.
1:51:24 on my chain, but I'm cool in the shade.
1:51:28 You got my eye parade.
1:51:31 Sneakers on clean.
1:51:33 Got a swing in my make tonight.
1:51:54 Hands up.
1:51:55 Don't let go now.
1:51:58 We're already in good swagger.
1:52:04 Feel good swagger.
1:52:06 Come and catch it now.
1:52:10 We move together.
1:52:13 Let the whole room shout.
1:52:21 Baby, spin me around.
1:52:25 We keep it shin down.
1:52:33 Gold on your dare.
1:52:36 You got that stare.
1:52:40 Got the sist.
1:52:43 You take my hand and the whole place.
1:52:45 One more turn and we're gone with the glow.
1:52:48 Come a little closer.
1:52:50 Feel that.
1:52:52 Hold that one second.
1:52:53 We can make it right.
1:52:55 Hands up.
1:52:56 Don't letagatch it now.
1:53:10 We move together.
1:53:14 Let the world shout.
1:53:22 Baby, spin me around.
1:53:26 We keep it shin down.
1:53:35 Break it open, baby.
1:53:37 Let the floor brea in.
1:53:38 Once we stepped, then another and we're back again.
1:53:43 You got the summer.
1:53:47 I got the fire.
1:53:48 Fire swag feel the room.
1:54:21 One more round and it won't stop now.
1:54:33 Break it open.
1:54:34 CLoud room.
1:55:03 swing, but I'm still front.
1:55:06 She said, "Boy, you got that swing." I said, "Watch me do my thing.
1:55:10 Glass in the air.
1:55:11 Don't tire." Every face around gets lighter from the corner to the front.
1:55:22 That pressure going singame.
1:55:52 Shake that room and call my name.er.
1:56:01 Hold up.
1:56:01 Hold up.
1:56:02 Hold up.
1:56:02 Watch it rise from the floor to the sky.
1:56:05 One last chance, one laster.
1:56:20 Higher.
1:56:25 Baby move corner.
1:56:34 No shame.
1:56:35 Shake that room and come we clean room when I hit that scene.
1:56:54 Came too fly got the whole block lean drama all champagne
1:56:57 dream high right hand wave face in the chest like a heart
1:57:01 misbehaving too sharp smile too it misbehave let it breathe then
1:57:07 I step right in two clap everybody Move when I say hands up high tonight.
1:57:18 We don't miss.
1:57:24 Call my name.
1:57:24 Call it.
1:57:25 We came here to cate hey.
1:57:33 We came here to cate on ice but I move hot crew we don't do small talk I make
1:57:39 the corner feel like a block party any go wild
1:57:47 baby when it clap everybody up We don't call my name.
1:58:10 We came here to catear shame tonight.
1:58:29 Hands up high tonight.
1:58:48 We don't miss it.
1:58:55 We came here to cate it when we do our thing last time.
1:59:39 Hey, hey, hey, hey, hey, hey, hey, hey, hey.
1:59:46 Hey, hey, hey.
2:00:40 Heat.
2:00:41 Heat.
2:00:54 Hey, hey, hey.
2:01:47 Okay, let's A baby a baby.
2:02:07 A baby.
2:02:15 I feel again.
2:02:47 A baby Everybody day.
2:03:35 Heat.
2:03:36 Heat.
2:03:37 N.
2:03:58 Baby baby.
2:04:13 Baby, I baby.
2:04:32 Oh.
2:04:44 Bye-bye.
2:04:46 Bye-bye.
2:05:21 When I hit that mark, Feel that pressure.
2:05:43 Feel that pressure.
2:05:45 Flying close with a feel like the weekend.
2:05:50 Don't hold back.
2:05:50 Heel toe on a clean track.
2:05:53 No stress tonight.
2:05:54 Every little move got the room so I wave up.
2:06:13 Feel that pressure.
2:06:17 Everybody cut loose for the applause from the left to the right.
2:06:19 Let it roll.
2:06:27 I see a David Broman rocking it out.
2:06:29 I see a Janet Laura.
2:06:32 What is going on?
2:06:33 Be careful driving Natasha.
2:06:35 Look at George Weaver.
2:06:37 Look at everybody rocking it out.
2:06:39 There we go.
2:06:40 We got a lot of fun stuff left.
2:06:42 Hey everybody, first off, welcome back.
2:06:45 And listen, I whether you just enrolled or you're still deciding,
2:06:49 I just want to say this has been such the most such an amazing.
2:06:54 We just broke I don't I can't you see below right over here.
2:06:57 It's backwards.
2:06:58 We broke 4 million hours saved collectively in this group.
2:07:02 Give it up for this amazing group of humans.
2:07:08 I I got to tell you, listen, of course I know I'm making a sale,
2:07:13 but I have to tell you, I am so excited for you.
2:07:17 This is 30 years of doing this every day of my life.
2:07:20 47 years of Tony doing this every day of our lives,
2:07:23 and I know who you're going to become after.
2:07:26 So, when we see this and we celebrate those hours
2:07:28 because I know you're going to get them back,
2:07:29 and I know you're going to lean into who you're meant to be.
2:07:32 So, if you see my enthusiasm just grow
2:07:34 through the day because those numbers mean lives changed.
2:07:38 So, we love having you.
2:07:39 You'll see how excited I am.
2:07:40 And here's what I want to tell you.
2:07:42 Um, whether you're enrolled or not, I know I just said that, but what
2:07:46 you're about to learn next deeply matters either way.
2:07:51 We have Mr.
2:07:52 Igor Pagani back.
2:07:54 Don't you love this guy?
2:07:58 And this time he's not just talking about fluency, which was amazing.
2:08:01 Not just the three levels, not just the context sandwich.
2:08:05 He's going to show you what's possible
2:08:06 when you have laid the proper foundations,
2:08:09 evolving from a clone who works alongside of you to what it looks like
2:08:13 to have a fully trained agent to work for you 24 hours a day.
2:08:17 This is going to blow your mind.
2:08:18 You guys ready for your mind to be blown?
2:08:21 Are you guys ready for Igor?
2:08:22 Come on, let's bring up the energy on day three.
2:08:25 All right, without further ado,
2:08:26 can we get welcome back our head of education and partner,
2:08:29 Igor Pagani, you got it.
2:08:39 All right, day three, huh?
2:08:41 Cool.
2:08:42 So, we have some foundations now.
2:08:43 We have a lot of context.
2:08:44 We can, you know, talk about some things
2:08:46 that don't just get everybody on the same page, but go a little deeper.
2:08:50 So, I hope you're having a good time out out here.
2:08:52 I know we are.
2:08:53 Oh my god, everybody's just just so excited about this whole thing.
2:08:56 Natasha vibing like in the car with us.
2:08:58 I love it.
2:08:59 But look, today we're about to go a little deeper as Dean
2:09:03 alluded to and we're going to build up on what we talked about.
2:09:07 So now you've been with us for three days, right?
2:09:10 So I want you to reevaluate where you are
2:09:12 right now on the free levels because hopefully something shifted.
2:09:16 at least your awareness of what's going on in AI and how
2:09:19 to think about this skill and this this goal of fluency um shifted right
2:09:26 quick recap super quick in like 10 seconds free levels right everybody starts
2:09:30 AI for answers the intuitive level you move to using it as a daily
2:09:34 work partner where it gets to know you and you work with it
2:09:37 over time you discover use cases you experiment you really have to explore
2:09:41 to reserve this level two and then
2:09:43 ultimately if you've done enough of that you're
2:09:45 going to work uh work yourself towards level three AI working for you
2:09:49 where you let go and this entire talk the next 19 minutes we
2:09:53 have together roughly going to be about that going to be about level
2:09:57 three what that looks like in practice and how you make this transition
2:09:59 in whatever you're doing now before we do that I just want to quickly
2:10:04 get a pulse check on have you tried any of the stuff
2:10:08 from the summit have you tried the context sandwich from day one I showed
2:10:12 you that was my that was my way of showing you that we
2:10:14 can move from level one to level two just with the power of words,
2:10:18 just with the power of explaining yourself a little more.
2:10:20 That's level two.
2:10:21 If you use the context sandwich, you felt it.
2:10:23 Remember the context sandwich from day one.
2:10:24 Also, let's show the other image, the better one.
2:10:26 Yeah, that one right there, the context sandwich.
2:10:28 Right in the middle, you have the task and you you so many people love that.
2:10:32 Okay.
2:10:32 Okay.
2:10:33 Uh you move from just giving it what you want to do to also
2:10:37 giving it information about you and also giving it what good looks like.
2:10:41 This is where you're comfortably at level two.
2:10:42 Anybody did that?
2:10:43 Anybody did the context sandwich?
2:10:44 got better results.
2:10:45 Hands up, yes in chats.
2:10:48 It's better results, right?
2:10:49 Just straight up, they become more personalized.
2:10:51 Amazing.
2:10:52 Amazing.
2:10:52 So, that's really what it come down to.
2:10:55 But I didn't tell you one thing and I withheld
2:10:57 it from you on purpose cuz a lot of people come
2:11:00 in here and we can't just start start talking about level
2:11:03 three stuff without addressing level one and deeply going into level two.
2:11:06 What Rachel just talked about is really at the bleeding edge of level two.
2:11:10 It's kind of the final frontier of level two.
2:11:12 everything you do, putting it into playbooks, right?
2:11:14 Structuring it.
2:11:14 It's like a SOP in business,
2:11:16 if you're familiar with that, where you just create a document on step one,
2:11:19 two, three, four, five.
2:11:19 That's the bleeding edge of level two.
2:11:21 But what I did not tell you is that the same
2:11:24 context sandwich also is the key to unlocking level three, right?
2:11:30 So, when you have an AI working as an agent for you,
2:11:35 you it also needs a content sandwich.
2:11:36 And we'll get into that now.
2:11:38 Now, here's the fun thing.
2:11:39 As soon as you move into level three, you have this agent.
2:11:42 You can also give it a personality, right?
2:11:44 So to begin uh kind of the examples here,
2:11:47 I want to I want you to meet my AI agent.
2:11:50 His name is Alfredo.
2:11:52 And here's the thing.
2:11:53 Alfredo, this is Show him.
2:11:56 Show him.
2:11:57 This is Alfredo.
2:11:58 Now, Alfredo is an Italian American who gets things done.
2:12:02 And he gets them done, but he has a lot of heart.
2:12:04 When I asked him like what he looks like, this is what he came back with.
2:12:07 He basically created this image of himself.
2:12:08 He's like, "This is me, your agent, running stuff." He's like, "Okay." Now,
2:12:12 I told Alfredo that we're going to show him
2:12:15 off today and that I want to, you know, show him to the summit audience here.
2:12:18 And he was like, "Oo, he knows the summit audience, right?
2:12:21 We talked about it." And he told me,
2:12:24 "This might not be the ideal picture to show.
2:12:26 It's a bit too intimidating." And he was like, "Eiggor,
2:12:28 what if we created a new picture for the audience?" I was like,
2:12:31 "Sure, let's do it." So, he made this.
2:12:33 Check it out.
2:12:35 It's a bit friendlier.
2:12:36 I like it.
2:12:36 Alfredo cooking it up.
2:12:38 Now look, we're just having fun here, right?
2:12:40 But as you can give him an an identity and work
2:12:43 with him and of course he can't cook for you, right?
2:12:46 But he does run my research in my sleep as I showed you on day one.
2:12:50 And he did a full YouTube video for me as I was recovering from a surgery.
2:12:53 I'm about to tell you about that.
2:12:55 And he flags what's missing in my meetings,
2:12:57 what I'm missing in my meetings, and so much more.
2:12:59 And yes, he does have an Italian accent.
2:13:01 Obviously, obviously.
2:13:02 He even talks talks like that in like his messages.
2:13:04 It's kind of funny.
2:13:05 He sends that emoji and I just gave him personality.
2:13:07 You know, you can do that because it's doing its own own thing.
2:13:10 You can really think of it as this entity outside of you.
2:13:14 Now, I think we're ready to move into the part where
2:13:17 I show you uh Alfredo in action and what he actually does,
2:13:19 what this looks like tactically.
2:13:21 So, let me show you.
2:13:23 Now, the first example is going to be working with transcripts.
2:13:27 This is something really simple that I think
2:13:28 a lot of you could achieve relatively quickly.
2:13:32 And the second example is going to be something a bit more complicated,
2:13:36 but you know, good to show it off.
2:13:39 Good to show you what is possible.
2:13:40 And it it took a time to get to both.
2:13:42 Uh it took some time to get to both of these, especially the second one,
2:13:45 honestly, it took like multiple months
2:13:47 of experimenting and figuring different things out.
2:13:49 But here, the first one we're about to talk about,
2:13:51 I think it's going to be super super relatable for many of you.
2:13:55 It is working with meeting transcripts.
2:13:57 Okay.
2:13:57 So, how many of you here have used
2:14:00 some of the off-the-shelf tools like meeting notetakers?
2:14:04 You've probably seen this, right?
2:14:05 Like, have you used these?
2:14:06 Like, Zoom has a built-in one, Google Meets has a built-in one,
2:14:09 like every meeting application existence has a built-in one.
2:14:13 Um, there's also all of these rogue
2:14:15 meeting participants that come into your meetings
2:14:17 and all of a sudden there's like some company logo on them.
2:14:19 You probably seen them, right?
2:14:20 Um, few examples here, Fathom, Fireflies, etc.
2:14:24 But they have these these logos as their profile pictures.
2:14:26 And essentially, if you're not familiar,
2:14:27 what they do is they listen in on your meeting and they transcribe it.
2:14:31 They just listen to the words and then use
2:14:34 just technology in the background to turn audio into text.
2:14:38 So it produces like a words document of everything you say, right?
2:14:41 That's what happens in the background.
2:14:43 And what they do then they use AI.
2:14:45 So basically they took take that document a text document they give
2:14:47 it to something like chatbt in the back essentially and they tell
2:14:51 it to summarize it and you know extract action items and they
2:14:55 might even send you an email right now here's the fun thing you
2:14:59 might not suspect it but if you're using an AI note taker
2:15:02 you already experienced the level three think about it it's working for you
2:15:06 it's sitting in on the meeting it's creating the transcript it's summarizing
2:15:10 it and it's sending it to you it uses tools uses It's AI.
2:15:15 It's level three.
2:15:16 It's AI working for you, not with you, right?
2:15:18 Just happens.
2:15:20 But here's the thing.
2:15:21 Level three is deep.
2:15:22 Once we enter those waters, that pool,
2:15:24 you know, that's a shallow end of the pool.
2:15:26 I would call this passive level three because it's sort of just happening.
2:15:30 But you can really like take control and you can really
2:15:34 squeeze more out of out of these use cases even in noteaker.
2:15:37 And I want to show you what that looks like because as I said in level three,
2:15:40 there's many options.
2:15:41 And once you move from passive to actively
2:15:44 taking control of what these agents do for you,
2:15:46 because that's the meeting noteaker really is an agent.
2:15:49 Very basic one, but it is.
2:15:52 That's where you get a multiplication of value.
2:15:56 It's not just a summary, right?
2:15:58 Think about it.
2:15:58 The summary is not even personalized.
2:16:00 But I'm not even going to like talk about the personalization point.
2:16:02 We've covered that so much over the past few days.
2:16:04 You can imagine that, you know, if you tell it about yourself,
2:16:06 the summaries are going to be more customized, personalized.
2:16:09 Sure.
2:16:09 But beyond that, think about this.
2:16:12 These meeting notakers, what do they do that by default?
2:16:14 They look at one transcript.
2:16:17 Is that the ideal way to operate?
2:16:20 Now, what if you take control of your me noteaker?
2:16:23 What if your goal is to make it like three times as useful?
2:16:25 Well, one thing you could consider is instead of giving it one transcript,
2:16:29 what if you gave it the last 10 transcripts?
2:16:31 What if this is a weekly meeting you have with, I don't know, a collaborator,
2:16:34 your team, or whatever,
2:16:36 and you've been meeting every week for the past two months.
2:16:39 Why is it basing it off one transcript?
2:16:41 I'll tell you why.
2:16:42 Because they're trying to, you know,
2:16:43 sell you a $10 a month subscription and they don't want
2:16:47 to 10x their price of of what they're doing on the back end.
2:16:51 So, they keep it simple.
2:16:52 If you set it up yourself, you can easily say,
2:16:54 okay, instead of one transcript, take the last 10.
2:16:56 And it doesn't end there, right?
2:16:58 Obviously, would do better if it had the context of the last 10 meetings, right?
2:17:02 But you can do more.
2:17:04 For example, you can start taking the stuff that you established at level two.
2:17:07 I told you it's about finding use cases.
2:17:08 It's about personalizing it.
2:17:10 It's about taking the different things you do with AI,
2:17:12 doing the context sandwich around it.
2:17:14 You could take that and work with the transcript.
2:17:19 What I mean by this, for example,
2:17:20 you could tell your agent that, hey, every time I have a meeting,
2:17:23 I want you to take the transcript and I want you
2:17:25 to flag items that are misaligned with my business road map.
2:17:29 Now, this does imply that you turned your business road
2:17:33 map into a text document and you added it, right?
2:17:37 But you set that up once and then every time you have a meeting,
2:17:40 you can just link it to Zoom.
2:17:42 And it's like, okay, let me check Eagor's business road map.
2:17:46 Let me and let me now flag all the items that are misaligned,
2:17:50 stuff that we've been working on that is completely off topic.
2:17:53 And let me tell you, I'm like an idea guy.
2:17:54 I like meander and and I can free flow for like half an hour into directions
2:17:59 that are totally misaligned with the business road map just cuz I feel like it.
2:18:02 This keeps me accountable after every meeting.
2:18:04 It's like I this was great but 40% of the meeting you you guys spent
2:18:07 on stuff that is actually not on track
2:18:10 and the deadline for this event is coming closer.
2:18:12 So you should really focus in and then it can go even further than that.
2:18:16 But does that make sense so far?
2:18:18 Is this making sense?
2:18:19 You know if you just let it do its thing it's going to do the bare minimum.
2:18:22 If you take control, it multiplies its outputs, right?
2:18:28 Of course, it's better with more context.
2:18:29 Of course, it's better with 10 transcripts.
2:18:32 Of course, it's better if you link it to your other stuff,
2:18:34 but you got to do that yourself.
2:18:37 So, this is active level three.
2:18:39 This is where you have taught the agent what to do.
2:18:42 And now, let me show you this in the most simple terms possible,
2:18:45 how you could do that for for pretty much any use case.
2:18:48 Now, as I told you, the thing that makes Alfredo effective
2:18:52 and the difference between people who
2:18:53 actually achieve productivity at level three,
2:18:56 not just following some tutorial or or some training where it's like, okay,
2:19:00 I did it, I set it up, and then one month later you look back and you're like,
2:19:02 okay, I'm back to where I was cuz, you know,
2:19:04 I implemented it, but I'm not actually using it.
2:19:06 What we want is results.
2:19:08 We're looking for time saved here, right?
2:19:10 And those results, well,
2:19:13 they come with the same formula as going from one to two is.
2:19:17 It's again the context sandwich.
2:19:19 So you can think of it as yes, you need Alfredo,
2:19:22 but Alfredo also needs, you know, isn't this just the best thing ever?
2:19:29 Let's go.
2:19:30 I mean, that's a But if you're curious, uh,
2:19:32 the new chat image model made this that came out on Tuesday.
2:19:34 It's so good.
2:19:35 Just give it a I just gave it an image of Alfredo and the dog and I was like,
2:19:39 I want him to like adore this dog and it did it.
2:19:42 So fun.
2:19:43 But there's a teaching moment here, I promise.
2:19:45 Because the thing that makes Alfredo work at level three is again the sandwich.
2:19:49 So what does it look like concretely?
2:19:51 Remember the sandwich?
2:19:52 Super quick recap.
2:19:53 Usually you tell AI what you do.
2:19:55 Maybe you give it a bit of extra context, right?
2:19:58 Good.
2:19:58 That's the middle layer.
2:19:59 Here's what I need.
2:20:00 Now, hey, I can actually point.
2:20:02 Look at that.
2:20:02 That's kind of fun.
2:20:03 Usually you do this, right?
2:20:05 Love this.
2:20:06 Now, I'm telling you to also express who you are
2:20:08 and what your goals are and what your standards are.
2:20:10 We've been talking about this for days, right?
2:20:12 I'm not going to beat a data horse here,
2:20:13 but you do this, but then also tell it what good looks like.
2:20:16 So, in the case of the meeting transcript,
2:20:18 you could maybe do something like, give me five bullet points.
2:20:22 I don't want a multi-page document.
2:20:23 I just want the high level, whatever.
2:20:26 I'll have more examples here in a second,
2:20:27 but basically, it's the meeting sandwich at level two.
2:20:30 This is how you go from level one to level two, right?
2:20:32 You give it what you need and then you sandwich it with this stuff.
2:20:35 Now, when we take the meeting example that I showed you, yes,
2:20:38 at level um at the bottom area, here's what good looks like.
2:20:42 You could tell it, you know, give me short bullet points with your identity.
2:20:45 You could outline exactly what your identity is.
2:20:49 And then maybe the middle part would look something like this.
2:20:52 You would say, look at the last three meeting transcripts or look
2:20:54 at the last 10 meeting transcripts and give me a list of all action items.
2:20:58 Maybe maybe that's what you want every time.
2:21:00 And maybe you want that to run once a day to be
2:21:03 updated or maybe you want it to run after each meeting.
2:21:06 So each after each meeting it it looks
2:21:08 at the existing list and it adds new action items, right?
2:21:11 Because there's a little bit of memory there.
2:21:13 So this is this is it working by itself.
2:21:15 All of a sudden it kind of starts to self-manage.
2:21:18 And this is let me tell you let me tell you this is really where AI gets fun.
2:21:22 It turns from like oh my god like there's so much going on and stuff.
2:21:25 Really this switch but you have to earn the switch.
2:21:27 I think I've made this point by now,
2:21:28 but this switch from level two to level three is where
2:21:30 it gets so fun because once you move to level three,
2:21:34 you're giving more and more control to the AI
2:21:38 and you basically let Alfredo decide what needs to be done.
2:21:41 Essentially, you set it free studio.
2:21:45 Yes, you set it free.
2:21:46 I love that sound effect.
2:21:47 I use it in the trainings way too often.
2:21:49 I'm like, freedom.
2:21:50 Okay, this only uh but this only works because you train your agent, right?
2:21:54 You understand that by now?
2:21:55 So here's the shift in practice, right?
2:21:57 So if we're doing this use case, you start here.
2:22:00 Here's who I am.
2:22:01 Here's what I need.
2:22:02 Here's what good looks like.
2:22:03 If we move to the next level,
2:22:05 all of a sudden, Alfred already knows who you are, right?
2:22:07 Because you set that up.
2:22:08 You did the work at level two.
2:22:10 Beyond that, he can also, and this is this is the fun part I promised you,
2:22:14 he also starts knowing what you need.
2:22:17 Okay, I have an example here.
2:22:19 But not just that, it also starts knowing what good looks like.
2:22:23 And all of a sudden, you know, it's freedom.
2:22:25 It's it's you give it the control because it has
2:22:28 the context and it and you have the trust in it.
2:22:30 You build the trust with it over time.
2:22:33 So, what does this look like in practice
2:22:35 with the meeting example that I just showed you?
2:22:37 Yeah.
2:22:38 So, let's say a meeting finishes,
2:22:40 there's a new transcript and Alfredo makes suggestions because you said
2:22:45 Alfredo to look at every meeting transcript and you told him,
2:22:47 "Hey, I want some ideas on what you could do for me after a meeting." Right?
2:22:51 There's a lot of things AI can do.
2:22:53 You don't have to figure all of it out on your own.
2:22:55 Once you get to a certain level, it's like Alfredo, what could I do?
2:22:58 Right?
2:22:59 So, one example of the thing that uh things
2:23:01 that Alfredo tells me regularly after my meetings is,
2:23:04 "Hey, Eigor, I could research these two topics that came up for you.
2:23:08 Do you want me to go deeper and prepare
2:23:09 a research document for you?" Or he says,
2:23:12 "Hey, Eigor, I saw there's like two obvious meetings from that meeting.
2:23:15 Should I should I add them to your calendar?" Now, if you wanted, yes,
2:23:18 you could set it up in a way where you
2:23:20 give it permissions and it just appears in your calendar.
2:23:22 I like to retain that final kind of say.
2:23:24 I want him to make suggestions rather than to completely run things.
2:23:28 But he could do that if you want.
2:23:30 But it's just amazing, you know.
2:23:31 So, we finish meetings and we're like, "Hey, we should meet tomorrow at 6 p.m.
2:23:34 And I know that I now don't have to go over to Google calendar and set
2:23:37 that meeting and set an invite cuz it already has the details of the meeting.
2:23:42 It already has the email of the participants.
2:23:44 And when it's two of us and I say we should meet tomorrow,
2:23:46 it's going to make a suggestion.
2:23:47 an eagle like should I add that meaning tomorrow at 6 p.m.
2:23:50 And at the end of the day, I'm just like, "Yeah, cool.
2:23:52 Done.
2:23:53 Easy." Right?
2:23:54 So, it becomes literally like a person working for you.
2:23:57 And and I mean that it's and this stuff,
2:23:59 let me tell you, six months ago, we weren't there.
2:24:01 We were not there.
2:24:02 One year, forget about it.
2:24:03 All experiments.
2:24:04 Right now, it's it's starting to work.
2:24:06 And I'm showing you these use cases that work now.
2:24:09 But here, um, is u we're going to talk about one more really good one.
2:24:15 Um, but yeah, it's this difference between two and three, honestly.
2:24:19 And as I talk about this meeting use case,
2:24:22 it's a big one that works now like this people can
2:24:25 make this work now and we covered that in the boot camp.
2:24:28 But I want to show you one more we kind of which
2:24:30 kind of pushes things because in AI usually like things come up
2:24:33 that are really like esoteric and out there and then over time
2:24:38 if it's something useful people figure it out and it just becomes doable.
2:24:41 So this is one of those most esot
2:24:43 more esoteric one where we experimented a bunch
2:24:45 to get it work but it did work and it did real work for me.
2:24:50 So let me show you how Alfredo actually helped on our YouTube channel.
2:24:54 And this is real because I mean I was in a tough spot a few months ago.
2:24:58 Let me tell you this was what was it like two months ago or something now.
2:25:01 I had my tonsils removed.
2:25:03 And I don't know, maybe some of you had that operation,
2:25:06 that surgery as a kid, but as an adult, that's like, by the way, I'm 32.
2:25:11 I know I don't look like it, but I'm 32.
2:25:13 And it's a serious it's a serious serious uh thing.
2:25:16 Like, I was I couldn't speak for like two weeks.
2:25:18 I was completely out for like 10 days.
2:25:20 It it was a serious surgery.
2:25:22 And that's fine.
2:25:24 I can, you know, bear that load and I can take that.
2:25:26 But what wasn't fine is the fact that I've been
2:25:29 uploading to our YouTube channel for the past 5 years now.
2:25:32 Every week I didn't miss a beat.
2:25:33 I don't care if it was Christmas.
2:25:35 I was there uploading.
2:25:37 Now this was clearly going to be be a week that I miss right now.
2:25:40 You could say like ego,
2:25:41 you could just prepare a video and like lay on the couch and relax for a bit.
2:25:45 True, except you know it's AI.
2:25:48 It keeps moving and every Friday we upload a video on the new releases.
2:25:53 So I could not re pre-record that.
2:25:55 It's literally about the stuff that comes
2:25:56 out on Wednesday and we upload on Friday.
2:25:58 So, how how did I do this?
2:25:59 Well, you might have already guessed it,
2:26:01 but this is where having an agent comes in.
2:26:04 In this case, I told him what I wanted to do, right?
2:26:06 This was an exceptional situation.
2:26:07 I don't have like a regular task running like with the meetings,
2:26:11 but this is like a one-time thing where I was like,
2:26:12 "Okay, I want you to write me a full
2:26:14 video script in my voice about the newest releases." Right?
2:26:18 So, all I had to do is pre-record
2:26:20 a short intro in the beginning where I prepared,
2:26:22 you know, the audience for like, hey,
2:26:24 this video is going to be taken over by Aigor.
2:26:26 I'm going to have a surgery, but he's going to take good care of you.
2:26:29 And Alfredo took it from there.
2:26:32 Now, a few days later, the news came out.
2:26:35 You know, just like every single week,
2:26:37 an avalanche of AI news came out and Alfredo did the news research.
2:26:40 I showed you that on day one.
2:26:42 He decided on the topics because he had my taste profile.
2:26:44 I showed you that on day one, too.
2:26:46 you know, gave him all these decisions, showed him what good looked like.
2:26:49 So, he already had that said, that system was in place.
2:26:53 But then he went beyond that.
2:26:54 He wrote a structured script in my voice, right?
2:26:57 He did that, too.
2:26:58 And once I signed off on the script,
2:27:00 he even generated the video of AI Eagle presenting.
2:27:04 Um, now there's specific tools that do these things.
2:27:06 And given this is I'm telling you this is a bit more on the kind
2:27:09 of frontier of like experimenting and just trying stuff that should not work,
2:27:12 but we made it work.
2:27:14 But all of this worked because I trained him on the context sandwich.
2:27:17 He knows me and he knows what good looks like.
2:27:20 Concretely, in this situation, what good looks like was giving him
2:27:23 the past 20 transcripts of my YouTube videos.
2:27:26 So the same thing that that the meeting notetakers do with your meetings,
2:27:29 I did with my YouTube videos.
2:27:30 I just pulled the last 20 videos as a transcript and I gave it to Alfredo.
2:27:33 I was like, "Hey, here's what good literally looks like.
2:27:38 I've I've done this so many times.
2:27:39 Just look at the transcript.
2:27:40 This is how I speak.
2:27:40 This is how I sound.
2:27:41 This is how we structure things.
2:27:42 This is the it has the decision patterns, all of that.
2:27:45 So ultimately, while I I was on the sofa
2:27:48 eating ice cream and recovering from the surgery, not being able to speak.
2:27:52 Yeah.
2:27:52 Quick AI generated image of me doing that cuz why not?
2:27:56 And this video was posted and I just want to show it to you now.
2:28:00 It's like 30 seconds.
2:28:00 It's a 30 secondond clip from the video.
2:28:03 Um, let's go.
2:28:04 It's really introing AIore.
2:28:06 Let's show the clip.
2:28:06 What we're doing this week is we're going to still do the news episode.
2:28:09 But I'm going to still work on it.
2:28:10 But because I'm not allowed to speak, we're going to have AIore,
2:28:14 this guy, hello there, present the episode to you.
2:28:16 The writing still comes from me.
2:28:17 I just wanted to let you know that this is a onetime thing.
2:28:20 And I hope you enjoy this AI powered experiment.
2:28:22 Let's begin.
2:28:23 We've got a new feature on Canva called Magic Layers
2:28:26 that lets you turn any image into easily editable layers.
2:28:29 This is an incredibly powerful tool if you're doing any kind
2:28:32 of design work like creating social media posts or YouTube thumbnails.
2:28:36 And since Canva is primarily used by designers,
2:28:39 it's a perfect fit for the platform.
2:28:44 What you think?
2:28:44 Not bad, honestly.
2:28:46 I mean, you know, I, if I dare say so myself,
2:28:48 the real deal is better, but it's it's pretty good.
2:28:51 It's pretty, it certainly sounds really good.
2:28:54 I think I think the look is maybe a little robotic, but it sounds good.
2:28:58 And this video went live, let me tell you.
2:29:00 And I I always had this preassion like, you know,
2:29:02 these AI avatars are never going to work on YouTube.
2:29:05 But if I set up the video saying that, you know,
2:29:07 admitting that it's AI Eigor, I think it worked really well.
2:29:10 The audience loved it.
2:29:11 It's got real views, real engagement.
2:29:13 And this is what Level 3 is about.
2:29:15 It's not just about time anymore.
2:29:18 It's not just about getting back your time.
2:29:19 Sure, there's so many things at level three that can get your time back,
2:29:22 but sometimes it's doing things that were impossible before, right?
2:29:27 this the all of these you saw it right there.
2:29:29 All of that coming together just wasn't possible before.
2:29:34 So even if you're having a surgery or are trying to take a week off,
2:29:36 whatever it might be, your agent is getting things done for you.
2:29:40 And if he's not doing it automatically, you can ask him to, right?
2:29:42 Because he just gets all these capabilities.
2:29:44 I hope that makes sense cuz it's a whole new world, right?
2:29:47 This is what we're talking about technological revolution.
2:29:49 Like these two use cases, it's it's insane.
2:29:51 We couldn't have done that a while ago.
2:29:53 And I want to be honest with you about something.
2:29:55 None of this stuff, none of this AI fluency you're seeing here.
2:29:58 Different speakers, different perspective,
2:30:00 different words for for the same concepts really,
2:30:02 like none of this happens immediately.
2:30:04 This is not it's not a super deep skill,
2:30:07 but it's also not something you acquire in a few hours.
2:30:10 It takes a little bit of time and especially takes you being involved.
2:30:13 All the best AI use cases are always personal.
2:30:15 And guess what?
2:30:16 Like there's only one of you.
2:30:17 I can't do that for you.
2:30:18 So, we can do it together, but you can't.
2:30:20 You understand?
2:30:21 So look, this process to AI fluency, this building the skill,
2:30:26 it all starts with the same thing on day one.
2:30:28 It starts with three lines, the context sandwich, that's where you start.
2:30:31 That's how you set up your use cases.
2:30:33 That's where Alfredo began.
2:30:34 As I told you, literally, that's where he began.
2:30:36 Just mapped up my use cases, sandwiched them,
2:30:38 and built a library of them, and then you move further.
2:30:41 But then I taught in my voice, my standards.
2:30:43 I started trusting him with real work, one step at a time.
2:30:46 These examples didn't spawn overnight,
2:30:48 but they're there and I can summon them like this now.
2:30:51 And that's exact sequence we built for you inside of the boot camp.
2:30:54 Literally, it's not it's not us conjuring something up.
2:30:58 It's my real journey of building this all the way to Alfredo level package
2:31:02 so you can do it in six weeks six weeks instead of a year.
2:31:05 Right?
2:31:07 And at this point, at this point, you're like, "Okay, get it.
2:31:12 You can see it.
2:31:13 You can see Alfredo.
2:31:14 You can see some of this stuff.
2:31:15 I mean, that video is real.
2:31:17 It's live on the internet." But there's probably a part of you that is like,
2:31:21 "Yeah, I don't know.
2:31:22 Seems like a lot, right?
2:31:24 You're probably talking yourself out of it a little bit." And I get it.
2:31:27 I literally lived with that voice for like 20 years of my life.
2:31:30 Always like in my ear.
2:31:31 Oo, new country, new school, no new friends, right?
2:31:34 No friends, actually.
2:31:36 That voice was always like, "Hey, Eore, maybe you should play it safe.
2:31:38 Don't try this.
2:31:39 What if you What if you break something?
2:31:41 What if you break something?" Kept coming up over and over again.
2:31:44 But I wouldn't be here in front of you.
2:31:45 partners with Dean and Tony.
2:31:46 If I listen to that voice over and over again,
2:31:49 sure, you can acknowledge it's there, but don't listen to it.
2:31:52 Right?
2:31:52 Here's what I want what you uh here's what I want
2:31:54 you to notice as we we kind of like wrap up.
2:31:57 You're here on day three, right?
2:31:58 That's a big difference from a lot of people who come in day one,
2:32:01 they peek in and they're like, "Oh, cool.
2:32:03 Life's happening." You know, different priorities.
2:32:04 You made this a priority already.
2:32:06 You didn't leave after day one.
2:32:07 You came back again and again.
2:32:09 You tried the contact sandwich, hopefully, and you're still hungry for more.
2:32:13 That's not behavior of somebody who plays it safe.
2:32:16 That's the behavior of somebody who doesn't stop just because it's new.
2:32:20 And that's why I love this room right now because you guys are pushing it.
2:32:23 You're pushing yourself.
2:32:25 So don't let it stop you.
2:32:26 Don't let anything stop you.
2:32:28 But when it comes to AI fluency, I hope you get it now.
2:32:32 I hope you understand the levels,
2:32:34 what they look like, both in theory and in practice.
2:32:37 And if you want, I'm here for you.
2:32:40 Let's figure this one out together because we can.
2:32:43 All right, so good.
2:32:52 So good.
2:32:54 So good.
2:32:55 Let hear you in the chat, everybody.
2:32:58 Who wants an Alfredo?
2:32:59 That's what I want to know.
2:33:05 So good.
2:33:06 So good.
2:33:06 Especially because I'm Italian.
2:33:08 I like that.
2:33:08 It's so funny.
2:33:10 Each of us at our company,
2:33:11 at the AI advantage company, we all named our agents Italian.
2:33:14 Mine's Marco.
2:33:16 So, it's uh it's uh it's pretty awesome.
2:33:20 Listen, uh Eager just showed you what's
2:33:22 possible when you use the context sandwich.
2:33:25 I love that.
2:33:26 I love that.
2:33:27 To build a level three agent you can trust
2:33:30 to work for you and it's within your reach.
2:33:33 It's It's not as far out as you think.
2:33:35 You just got to follow the process.
2:33:36 And like Rachel said, the future is now.
2:33:40 Listen, we loved our last boot camp.
2:33:42 Thank you for so many of you who were a part of it.
2:33:44 We could not teach this six months ago because you really had to be a coder.
2:33:48 You had to understand development.
2:33:49 Those days are gone and it's here and it's right now and it's what's possible.
2:33:53 And that's why Eigore, can't you tell that guy's nature?
2:33:56 Do you see why when I interviewed him, I knew he had to be our partner?
2:33:59 He's such a good man and he's a good man behind the scene.
2:34:01 He shares the same values that Tony and I do to serve.
2:34:04 And we're so committed to help you get an agent to free
2:34:07 your time for the human things that only you can do.
2:34:10 And that's why workshop number five
2:34:12 is completely dedicated to building your version, your first version of Alfredo.
2:34:17 It'll continue to get smarter and plugged in.
2:34:19 And we built in security protocols so you
2:34:22 know exactly what to do to play it safe.
2:34:25 Now, before we have Tony close this event in style,
2:34:29 you're going to be so stoked.
2:34:30 I can't wait to watch him myself.
2:34:31 I want to do something special.
2:34:33 Like I mentioned yesterday, over the past year, both of us,
2:34:35 Tony and I both have, but Tony sat down with some extraordinary minds,
2:34:39 some of the greatest minds on this planet,
2:34:41 not just successful people, but people have helped shape the modern world.
2:34:45 And he asked them the same question.
2:34:47 How are you using AI?
2:34:50 The answers blew us away.
2:34:51 And that's why we thought it was really
2:34:53 important that you saw some of these interviews.
2:34:55 We've done so many of them.
2:34:56 They're behind the scene.
2:34:57 They're locked in our vaults.
2:34:59 These were done specifically so we could be better at what we do.
2:35:03 Yesterday you saw that little clip from Ray Dallio who you know
2:35:05 built a $150 billion dollar empire who's created a digital twin a clone.
2:35:11 Today I want you to see this clip from Mark Beni off now.
2:35:14 He's the founder of Salesforce.
2:35:17 He didn't just build a hund listen 186 billion company.
2:35:21 He invented cloud computing.
2:35:23 Before him you had to have big servers and computers in your office.
2:35:27 He invented cloud computing.
2:35:29 He changed how every business on Earth operates.
2:35:32 And right now, he's at the absolute
2:35:34 front of everything AI and the AI revolution.
2:35:38 You're also going to learn from Ray Kerszswwell.
2:35:40 This is the man who predicted the future
2:35:41 of technology for decades with incredible accuracy.
2:35:44 In fact, 147 documented predictions with 86% accuracy even
2:35:51 the year that AI would be as smart as it is.
2:35:54 from smartphones to AI to the internet explosion.
2:35:57 This guy decoded and figured it out all in advance.
2:36:00 Tony loved this interview.
2:36:03 But here's what I want you to share.
2:36:04 Two quick clips.
2:36:05 They're going to come up and then we'll get to Mr.
2:36:07 Tony Robbins.
2:36:08 But here's what I want you to pay attention to as you
2:36:10 watch these clips because Tony and I noticed something immediately.
2:36:15 Despite their differences, finances, technology, software,
2:36:19 every single one of them said the same thing.
2:36:21 They built a version of what you're you're building.
2:36:24 Some call it a digital twin, a clone, now agents.
2:36:27 They trained an AI partner to know them.
2:36:30 And this is the part that's really cool.
2:36:31 Ray did it.
2:36:32 Mark did it.
2:36:33 Ray Kurszswwell did it.
2:36:35 The most important part is for you to see is for the first time in history.
2:36:38 This is the part that I want you to really, really take in.
2:36:42 You have the same access they do.
2:36:45 Not the billion-dollar version, the same version.
2:36:48 That's what makes AI to us the great equalizer.
2:36:53 The playing field has never been more level to start,
2:36:55 to scale, and to live into who you're meant to be.
2:36:58 So, let's watch this first.
2:36:59 Oh my god, I see we're at 4.6 million hours saved.
2:37:02 I'll give it up for you guys.
2:37:04 So freaking awesome.
2:37:05 So freaking awesome.
2:37:06 All right, let's watch it.
2:37:08 Don't miss this.
2:37:09 Don't I mean, if you got to run to the restroom, run quick.
2:37:11 You don't want to miss this.
2:37:12 Let's play this quick clip of Mark Beni off and Tony
2:37:15 Robbins doing an interview and put in the chat what you're learning.
2:37:19 What would you say or you know if they were right now said okay
2:37:21 the the the bus has left the station you know they the train has
2:37:24 left the station they know AI is moving and a lot of them
2:37:27 as I said have gotten overwhelmed when
2:37:29 you interview them they're stressed or they're dabbling
2:37:31 with a bunch of things if you were going to give them advice what
2:37:34 would be three kind of non-negotiable decisions
2:37:38 or actions you tell them to take immediately
2:37:41 to get them moving forward where they
2:37:42 really can immerse themselves and understand how to take advantage of this once
2:37:46 in a generation movement that's happening right right now.
2:37:50 Well, this is going to be a golden moment for small and medium business.
2:37:54 And I already see that in my own business that small
2:37:57 and medium companies are going to look a lot more like large companies
2:38:01 because they're going to be extended by the technology.
2:38:04 They're going to be somewhat indistinguishable.
2:38:07 So, all of a sudden, small and medium companies can do a lot lot more.
2:38:12 So where they could maybe only do so much because
2:38:15 they were only limited by the number of employees they've had,
2:38:18 now they can be unlimited.
2:38:20 So what would you do if you were completely unlimited?
2:38:24 What if you what would you do with your company
2:38:26 if you had an infinite number of employees?
2:38:29 Where would you go in your whole career if nothing
2:38:34 was preventing you from being successful by the traditional human resources?
2:38:39 Yes.
2:38:39 So that idea that we can now have this infinite resource available to us,
2:38:45 this can really extend us.
2:38:46 Now, as I've mentioned now three or four times,
2:38:48 there are limits to what the technology can do.
2:38:52 But it is pretty awesome and you can see it in one area, software engineering,
2:38:56 that software engineers are augmented by these new
2:38:59 types of tools that are making them more productive.
2:39:03 Maybe they had used to have to go to an ad agency.
2:39:06 Maybe it was difficult to test multiple things.
2:39:09 Now all of those things where you had limits are unlimited
2:39:12 and you have this whole creative capability all in front of you.
2:39:17 This is really awesome.
2:39:19 So yes, you're going to be able to augment sales.
2:39:21 I kind of gave you the example that we're doing that.
2:39:23 You're going to be able to augment service.
2:39:25 You're going to be able to augment your marketing emails.
2:39:27 Well, your whole creative side as well.
2:39:30 Probably in every single one of your business processes.
2:39:34 It's going to be able to be transformed or changed
2:39:37 or enhanced in some material way over the next several years.
2:39:40 And you're going to have lots of great solutions
2:39:44 and there's going to be great possibilities that you know
2:39:47 are one coming at you right after the next
2:39:49 and you're going to have to get used to feeling overwhelmed.
2:39:53 There's no way that anybody is totally comfortable right now.
2:39:56 Anybody who's totally comfortable right now, something is really wrong.
2:40:00 So this is the moment to go, oh yeah, everyone is feeling that way.
2:40:07 If you're not feeling that way, oh whoa,
2:40:09 you probably have a much bigger issue and it's time
2:40:12 to get shaken up a little bit because this is your moment.
2:40:15 This is your moment.
2:40:16 So I'm wondering for you because you're in the midst
2:40:19 of this is your business anyway in your own life.
2:40:22 You know, I look at AI as as something that saves time,
2:40:25 which is the most valuable thing on earth, and it gives leverage for impact.
2:40:29 Where do you where do you personally use AI to save yourself
2:40:33 time or leverage yourself or leverage the impact of what you're going after?
2:40:37 Well, I'll just tell you a really cool story, which is, you know,
2:40:39 I just finished Dreamforce and you've been to Dreamforce quite a few times.
2:40:42 Well, this was our biggest and most exciting Dreamforce ever.
2:40:45 It was 55,000 people in town in San Francisco,
2:40:48 totally sold out, amazing, really safe, no safety incidents.
2:40:52 It was really cool.
2:40:53 and we're launching the Agentic Enterprise, you know,
2:40:56 and so people would show up at Moscone Center and it said,
2:40:59 "Welcome to the Agentic Enterprise.
2:41:01 Humans and agents are now working together."
2:41:03 And we had all we had Laura Albert there
2:41:06 from William Sonoma and Michael Dell was there
2:41:08 talking about he has agents running his supply chain.
2:41:11 And we had this incredible CIO from Pepsi, Athena.
2:41:15 She's amazing where she's automating all these small
2:41:18 and medium businesses all over the world using our platforms,
2:41:21 millions of small and medium businesses, which is amazing.
2:41:25 And we had the the the team from Pandora, including the CEO, you know,
2:41:29 the jewelry company with 6,000 jewelry stores
2:41:32 on how they're augmenting their commerce and their service.
2:41:34 It was really awesome.
2:41:35 Anyway, I have to deliver a keynote as you know
2:41:38 and I have to do my keynote and it's like,
2:41:41 you know, it's a couple hours and it's very stressful
2:41:44 for me and I'm getting ready to do my keynote.
2:41:46 So, I have to practice my launch line.
2:41:48 What am I going to say?
2:41:49 How am I going to say it?
2:41:50 What's my competitive differentiation?
2:41:52 How am I positioning the company?
2:41:54 How am I motivating people?
2:41:56 So, Tony, this year I did it differently.
2:41:59 And what I did was I had one of these large language models
2:42:03 on my phone and as I left my office and drove home every day,
2:42:08 I put it on just its speaking mode and put it
2:42:11 right next to me and I would just say to it now,
2:42:15 okay, give me the launch line again.
2:42:18 And then I would say and then it would give you the I say,
2:42:20 now is that differentiated against my competitor, you know,
2:42:24 and what could I do to make it even more exciting?
2:42:27 How could I make it more motivational?
2:42:29 You know, where could it go really wrong?
2:42:31 You know, what's my liability?
2:42:33 How could I like close this up?
2:42:36 How do I tighten it?
2:42:37 And I would be working with this thing each and every day.
2:42:40 And I'd never done that before because,
2:42:42 you know, the latency on the audio models,
2:42:45 well, they're just not as good as they are now.
2:42:47 The latency is so low that you can really talk to it.
2:42:50 like when you talk to Gemini or you talk to chatbt or any
2:42:55 of these models like it's talking right back to you and we've even
2:42:58 taken that technology and built it into Salesforce so that you can call
2:43:01 your customer service and the agent is talking right back to you like
2:43:05 it's sounds almost like a human being it's not quite of course
2:43:09 maybe one of the reasons you know and always say something like oh
2:43:13 this is amazing or it's so it's so positive these things are the most
2:43:17 posit they're way really positive like
2:43:19 they've been to thousand data with estimates.
2:43:22 You talk the stupidest idea.
2:43:23 Boy, you are so smart.
2:43:25 That is so incredible.
2:43:27 And I'm going yes so great.
2:43:30 But I'm just talking to it.
2:43:32 And you know it's funny Tony because you know I would say for the last
2:43:35 three years you and you know we use our V2 mom process to run our company.
2:43:39 That is at the beginning of every year
2:43:41 I'm about to start this process right now.
2:43:44 You know I really write down the five
2:43:46 core elements of my business plan at Salesforce.
2:43:48 What do I really want?
2:43:50 What is really important to me in priority?
2:43:53 How am I going to get those things?
2:43:55 What is what are my to-do list in priority?
2:43:57 And my budget for each one of those things.
2:44:01 Yeah.
2:44:00 What is preventing me from having what I really want?
2:44:04 And finally, how will I know that it's successful?
2:44:06 How will I know that I really have it?
2:44:08 These are these five elements, the V2 mom.
2:44:10 Vision, values, methods, obstacles, measures.
2:44:14 And for the last three years,
2:44:15 the way I've done it is I've written it down and then
2:44:18 I feed it to a large language model and I say, "Hey, is this competitive?
2:44:24 Is this differentiated?
2:44:26 Is this compelling?" And I've been shocked that it
2:44:29 always finds one thing that I've completely missed.
2:44:33 You know, it it knows a lot about our competitors in the software industry
2:44:37 because the competitors have put all their business
2:44:40 plans into these things for some reason.
2:44:43 So all of a sudden I'm like, "Whoa,
2:44:44 how does it know so much about this competitor?
2:44:46 I won't tell you which one.
2:44:47 One specifically it knows everything about." And I'm like,
2:44:51 "How could it possibly know all of these things?" And I'm like, "Well,
2:44:54 I'm just benefiting from that knowledge that it has
2:44:57 and that I can shape it." But then I
2:44:59 always know I have to get my hand in to really to close it up and tighten it up.
2:45:10 Look at you guys rocking now.
2:45:11 Adriana and Elizabeth and Cintia.
2:45:15 What's up, Crystal?
2:45:18 All right.
2:45:19 So, did you catch that?
2:45:20 The main part of that is Mark built a digital twin.
2:45:23 He built a clone and he's he's he's able to use that to save time,
2:45:27 to do better, to go back and forth, to debate with, right?
2:45:30 And that's a great one, too.
2:45:31 You learn as you go is once you start using it,
2:45:32 you could debate with it, find your own weaknesses.
2:45:35 He uses it to sharpen his thinking and trust.
2:45:37 And it's so cool because it's exactly what we're learning.
2:45:40 And it is, again, I'm repeating myself, the great equalizer.
2:45:43 It's why we're so excited.
2:45:44 Okay, this next uh clip is like two minutes long.
2:45:47 It's really quick of a of a private interview Tony did with Ray Kerszswwell.
2:45:51 This is a man that's he's a legend in the technology space.
2:45:55 We're going to play two minutes.
2:45:56 We come back, we'll have Mr.
2:45:58 Tony Robbins.
2:45:59 Put any comments that you see as you're learning.
2:46:01 Let's play the clip.
2:46:02 And AI really is, it feels like to me, and I don't know if it does to you,
2:46:06 it's the the number one equalizer because now there's
2:46:09 a level of intelligence available to anyone on Earth, right?
2:46:12 It's pretty extraordinary.
2:46:13 We've actually and so we've created these tools that actually
2:46:17 can create can create structured knowledge just like our brain does.
2:46:21 But once it can do that, it can do that much more quickly.
2:46:25 Yes.
2:46:24 And so in like, you know, 30 seconds,
2:46:26 it can do what would take us uh many hours or days to do.
2:46:30 Yes.
2:46:30 But if you're talking to the average person right now and you're saying
2:46:33 the world's going to change in the next 36 months to 10 years,
2:46:36 but really the next 36 months is going to have a huge
2:46:39 amount of change between AI getting to AGI getting to robotics
2:46:44 and it's going to keep going.
2:46:46 Uh and AGI is already pretty fantastic.
2:46:49 No human being could compete with that.
2:46:52 Yes, it's pretty wild.
2:46:54 Where where do you see um job displacement in this area?
2:46:57 You know, recently there's been a lot of talk
2:46:58 about 100,000 jobs over the last two years have disappeared.
2:47:02 A lot's been blamed on AI.
2:47:03 Some people say it's not really AI.
2:47:05 Of course, it's going to create new jobs,
2:47:07 but the big difference obviously is how fast this will happen.
2:47:10 What do you do in that 3 to 10
2:47:12 year period when there's so much disruption so fast?
2:47:16 Long term, it's pretty obvious it'll be very good.
2:47:18 What What do you think we do as a society to deal with that?
2:47:20 In other words, when AIs can do things better than any human,
2:47:23 then what do we do with the humans?
2:47:26 What's going to happen with AI is it's going to create
2:47:27 tremendous wealth and the societyy's going to become much much more wealthy.
2:47:33 If if you look at uh the amount of the average
2:47:36 amount of uh income that a one person has Yes.
2:47:42 is multiplied by 10 in constant dollars, right?
2:47:44 You're dealing with inflation is still constant all the way up.
2:47:46 Yeah.
2:47:47 Yeah.
2:47:47 As multiplied by 10 over the last hundred years.
2:47:50 So that's what's happened from automation in general.
2:47:54 Yes.
2:47:53 uh AI is going to bring tremendous amount of automation.
2:47:57 So it's going to keep going.
2:47:59 So there's going to be a lot of uh wealth.
2:48:01 If if you consider at the la time if you lost your job,
2:48:05 it wasn't just a matter of losing your purpose, you you were not able to live,
2:48:10 feed your family.
2:48:11 You could not buy food, you couldn't have housing, you had nothing.
2:48:15 You would be desperate.
2:48:17 You probably wouldn't live.
2:48:20 Y uh and if you ask people, okay, would you like to go back?
2:48:22 the answer will be no because they're constantly using it and being creative
2:48:27 with it uh which they otherwise couldn't do.
2:48:34 All right.
2:48:34 All right.
2:48:35 So, in a moment, I'm going to ask you
2:48:38 to crank up the energy because when Tony comes out,
2:48:40 those that know him, he's going to take the energy up to a whole another level.
2:48:43 So, I hope you're ready to crank it up a little bit.
2:48:45 For those of you new, just meeting us during this event, you're like,
2:48:48 "What is wrong with these guys with this jumping around and the music?
2:48:52 It's Tony's philosophy and it works.
2:48:53 When you have a little more fun, a little more noise,
2:48:55 a little more interactive, when you have energy, the training sticks.
2:48:58 But I really want you to take just two
2:49:00 seconds here and let's sink in what Rey just shared.
2:49:02 Over the last hundred years,
2:49:04 technology has 10xed our income and it's doubled our lifespan.
2:49:08 It's given every people, everyday people access to in the old days what
2:49:13 only the the wealthy or the kings had access to.
2:49:16 And every single time, hear me this, every single time new technology arrived,
2:49:20 electricity, the internet, smartphones, people are scared and they resisted.
2:49:25 That's just natural.
2:49:26 They thought it would make things worse.
2:49:28 And every single time it made life better for the people who embraced it.
2:49:33 History, we started that on day one with with Zach
2:49:37 sharing that AI is just that next wave.
2:49:39 And and Rey, he's the man behind
2:49:41 this 20 years of predicting everything right on point.
2:49:46 This has the opportunity to make you more successful,
2:49:48 give you more time and give you that better life.
2:49:51 Maybe I know I said this for the first time in history.
2:49:54 We really do have a level playing field.
2:49:57 Now, there was one person who sat across from all these interviews,
2:50:02 asked some really great questions, some hard ones,
2:50:04 who pulled the insights that nobody else could get.
2:50:07 And what he learned from those conversations combined
2:50:09 with almost 50 years of helping people transform their lives.
2:50:14 And now he wants to share that with you right now.
2:50:17 This is how we close the event, not with a tactic, with something deeper.
2:50:22 Tony wants to share the one strategy that every single person he's ever studied,
2:50:25 from billionaires to everyday people use to change their life.
2:50:28 And they have it in common.
2:50:30 The thing that makes all of this work.
2:50:33 And I promise you, it's going to surprise you.
2:50:36 So, are you guys ready to end strong?
2:50:38 Are you guys ready to end strong?
2:50:40 Let's bring up the energy.
2:50:42 Let's bring up some music.
2:50:44 Let's get some movement in our bodies.
2:50:46 And welcome to the stage my partner,
2:50:48 my dear friend from our East Coast studio, Tony Robbins.
2:51:05 How we all doing out there?
2:51:07 Mr.
2:51:07 Parker, Dami Winters, how you doing?
2:51:13 Craig Wood, Simone Smith, how you all doing out there.
2:51:29 Yes.
2:51:30 How y'all doing?
2:51:34 Great energy.
2:51:36 Great energy.
2:51:36 Good to see you all.
2:51:38 Wow.
2:51:39 We're on day three now.
2:51:40 First of all, thank you.
2:51:42 I just want to reach out across the miles
2:51:44 to you all and say thank you, especially to Dean.
2:51:48 Dean's worked his tail off to make this happen for you guys.
2:51:50 We've worked on it together, but he's really given his all.
2:51:53 Can we have a big hand for Dean Gretzi, everybody?
2:52:09 How many of you have already learned some great
2:52:12 insights that you know can save you some time,
2:52:14 potentially give you some some of that?
2:52:16 Yeah, give me some energy out there, ladies and gentlemen.
2:52:18 If you've already got some good tools that can help your business,
2:52:21 I I also want to make sure I don't fail to thank all of the speakers we've had.
2:52:24 We've got a few more here,
2:52:25 but I especially want to thank a couple of my dear friends.
2:52:29 uh you got to hear from you know Ray Kerszswwell who you
2:52:32 know it was only a brief part of the interview we just did
2:52:34 a few days ago but this is the guy that has been the most
2:52:37 accurate forecaster in human history in 1990 he madeund whatever it was 64
2:52:43 I think uh announcements of what was going to happen including that by 2029
2:52:48 we'd have artificial general intelligence and right now it looks like he
2:52:52 was slightly conservative everybody made it up they all said it was insane
2:52:56 literally the most effective guy if you used digital music in any way,
2:53:00 digital documents, he created them all.
2:53:02 He's an absolute genius.
2:53:04 And so to hear him say that, by the way,
2:53:06 they didn't show that part of the interview.
2:53:08 I said, "What are you using a every every day
2:53:11 for how do you use it?" And he said, "Well,
2:53:13 I have my digital twin and I poured everything into him
2:53:15 and he and I make decisions and he gives me ideas.
2:53:19 It's fantastic." And then you got a chance to meet briefly also,
2:53:22 you know, Ray Dalio.
2:53:24 So again, here is the most successful hedge
2:53:27 fund investor in the history of the world.
2:53:29 They call him the Da Vinci of investing.
2:53:31 In 2008, when everybody lost money, he made money.
2:53:34 I mean, it's just I've known Ray now for about what 15 years.
2:53:38 He's a total genius.
2:53:39 I was worth over 20 billion dollars.
2:53:42 What does he do?
2:53:43 He has a digital twin.
2:53:44 And then when I was with Mark Benny off, as you just saw,
2:53:47 I interviewed him and you got to see he talked about
2:53:50 like everything's changed because he can while he's driving his car.
2:53:53 He's got a coach there who knows more than he does,
2:53:57 but he's poured himself into it.
2:53:59 So, I think the reason we did this week
2:54:00 is so that you can have this incredible advantage.
2:54:03 I'm so passionate about it that can change everything in your life.
2:54:07 And it's only get better and better and better.
2:54:09 That's what this is all about.
2:54:11 And learning just simply how quickly you can make that happen today.
2:54:15 But none of this matters at all if you don't think about one thing,
2:54:18 which is like what is this all about?
2:54:20 What is this really is this really about AI?
2:54:22 Hey, is it really about technology?
2:54:24 No.
2:54:25 This whole course is to bring you back to the most important thing in life,
2:54:29 which is to get you to be a creator.
2:54:32 Remember, we talked I talked to you about this on the first day.
2:54:34 It's like all the stress people have,
2:54:37 and everybody's talking about how stressed they are all the time.
2:54:39 Most of that stress comes from the fact that you're trying to manage something,
2:54:43 trying to handle it, trying to deal with it,
2:54:45 trying to make a living, trying to, you know,
2:54:47 get your kids do a certain way, try to make it through the day.
2:54:50 Managing feels horrible.
2:54:53 Managing produces stress.
2:54:55 But as I said on the first day we're together,
2:54:57 I want to remind you we were all created by something.
2:55:00 I'm not telling you what to believe in that area, but something created us.
2:55:03 And that something gave us a gift, which is the ability to create.
2:55:07 And when you start creating life on your terms,
2:55:10 when you start creating love or joy or free time or time
2:55:15 to think or or to create something new or build something in your business,
2:55:20 the feeling of creation is like nothing else on earth.
2:55:23 And there is no stress in creation.
2:55:25 And you're living you and I together are living in a time right now.
2:55:28 We're at the beginning of the beginning
2:55:29 of the beginning of an explosion of tools
2:55:33 that can allow you and I to do things we never dreamed of doing.
2:55:37 Listen, most people, and I'm sure you've heard it today, they're one extreme.
2:55:41 They think AI is the greatest thing that's ever lived.
2:55:43 And guess what?
2:55:44 We're all going to be rich and never have to work again and it's all be kumbaya.
2:55:48 And there are people saying, "No,
2:55:49 it's going to kill us all and destroy us all." You know, it's Terminator.
2:55:53 Well, obviously, as I said the other day,
2:55:55 the truth is somewhere in the middle there.
2:55:57 But you don't want to let fear stop you
2:55:59 from taking advantage of the greatest opportunities of your entire life.
2:56:03 An opportunity to be at the beginning of a new age.
2:56:06 And that new age is not an information age.
2:56:09 It's an age of intelligence.
2:56:10 It's an age where you can leverage things.
2:56:12 It's an age where you can do things in minutes that used to take you months.
2:56:16 It's an age where you can have someone who works for you 24
2:56:20 hours a day who works for you for basically the cost of the electricity.
2:56:25 It's pretty amazing.
2:56:26 Small businesses like Mark just talked about, small,
2:56:29 medium-sized businesses can play against big
2:56:31 businesses now because there's no limit.
2:56:33 They can have these agencies assistance and get the job done.
2:56:37 So, what's going to determine whether you become the creator
2:56:40 of your life or keep doing what you're doing?
2:56:43 It's not information.
2:56:45 Like, you've got a lot of information this couple days you've had with us here.
2:56:49 Just a few hours a day, but man,
2:56:50 we've had some incredible speakers sharing some great insights
2:56:53 and I'm sure you've gotten a lot out of it.
2:56:55 But there's one force, there's one fuel,
2:56:58 there's one master skill that if you don't use it, all this goes to waste.
2:57:03 And what is it?
2:57:04 And that's what I'm here to talk to you about briefly today.
2:57:06 It's the power of decision.
2:57:08 Decisions, not your conditions, determine the quality of your life.
2:57:12 People can have the same problems, challenges.
2:57:14 One person decides to give up, somebody else decides find a way, and they do.
2:57:18 If there is no way, they make the way.
2:57:20 Decisions are what have changed your life.
2:57:22 If you look back on your life today and say, "Why am I where I am?
2:57:26 Things you're happy with, things you're not happy with." If you think back,
2:57:30 I bet you can find something you decided 5, 10, 15 years ago, two years ago
2:57:35 that if you would have made a different decision,
2:57:36 your life would be totally different.
2:57:38 Can you think of that?
2:57:39 How many of you can think of a decision you made
2:57:42 in the last five or 10 years where you could say,
2:57:44 "If I made a different decision that I'd be
2:57:47 in a different relationship or I'd be have a different career,
2:57:49 I'd be living in a different place." How many can relate?
2:57:52 Make a little noise if you can relate out there.
2:57:54 Right?
2:57:56 So, I think most of us forget the power of decision.
2:58:00 We forget what's inside of us.
2:58:01 And so, when we go to an environments
2:58:04 like this or any environment and we learn things,
2:58:06 even things that we think are really valuable, yeah, that's really great.
2:58:09 And we write it down maybe or remember it.
2:58:12 But information doesn't change your life.
2:58:16 Right?
2:58:16 Action does.
2:58:18 And all actions are fathered or motherthered by a decision.
2:58:22 Think about it.
2:58:23 If you let your learning lead to knowledge, you become a fool.
2:58:26 Jim Ron, my teacher, used to say,
2:58:27 if you let your learning lead in knowledge, you become a fool.
2:58:30 Let your learning lead to action and you'll become wealthy.
2:58:32 And he didn't mean just money wealthy.
2:58:34 He mean you'll be rich in joy and happiness and family and finance.
2:58:38 And so, it's been my watch word.
2:58:40 I'm a man of action.
2:58:41 Unlimited power.
2:58:42 My very first book when I was 24 was all about
2:58:44 how to get yourself take action because without that nothing else matters.
2:58:48 But the tool of getting that action is that decision-making tool.
2:58:52 And so interestingly enough the word decision what does it mean?
2:58:55 Decision in Latin means to cut off from.
2:58:58 When you make a decision you cut off anything except what you've committed to.
2:59:03 It's not stating a preference like oh I you know I really should get
2:59:06 into AI or I you know I'm going to use a little bit more.
2:59:09 It's like, no, I'm going to get this tool and I'm
2:59:12 going to get it to serve me in my life.
2:59:14 I'm going to get it to free me.
2:59:15 I'm going to free up time and energy and and joy
2:59:18 in my life and I'm going to be able to learn more rapidly.
2:59:20 I'm going to have more fun than I've ever had before.
2:59:22 But that requires commitment,
2:59:24 a deciding that says, I'm pushing everything aside.
2:59:27 I'm going to do this and we're doing it with you.
2:59:29 You can do it in six weeks for an hour and a half
2:59:32 like it a week and really get yourself where you want to be.
2:59:35 But then you'll have this partner for the rest of your life.
2:59:38 So deciding is it and most people never make the decision.
2:59:42 I remember in my life, if there's one skill that has made me go from a guy
2:59:46 that was struggling to survive to being able to help millions of people,
2:59:50 be able to feed billions of meals,
2:59:52 be able to have incredible economic freedom for myself or for my family,
2:59:56 and to be able to contribute accordingly.
2:59:58 All of that comes down to this first component.
3:00:02 Because I know so many people that were in the same class as me,
3:00:04 had the same information as me,
3:00:06 but they never took action because they never decided.
3:00:09 Again, when I say decide, I mean commit and resolve.
3:00:12 There's nothing going to stop you cutting off anything that holds you back.
3:00:15 Only focused on what you're going to do.
3:00:17 It doesn't have to be a big decisions.
3:00:19 Little decisions stack together to take us where we want to go.
3:00:22 But if you'll make the big decisions, it happens even faster.
3:00:26 I can remember I went to the US Army at one point and I got a chance to work
3:00:31 with this general and I was like how am I going to get him to want to do this?
3:00:33 So I made a decision before I walked in.
3:00:36 I'm walking out with this deal.
3:00:37 Everybody said it's not going to happen.
3:00:39 But so I went to Tim and I thought I'm going to make an irresistible offer.
3:00:42 I said, "General, I can take any training program you do in the entire army.
3:00:46 I'll cut the training time in half and I'll I don't care what it is.
3:00:51 I'll cut it in half and I'll increase the competency." He said,
3:00:54 'You crazy.' I said, 'N no, I'm expensive.
3:00:57 We negotiated, right?
3:00:59 And so I got this deal where I would get nothing if I didn't follow through.
3:01:03 And because I had everything on the line, I couldn't turn back, I pulled it off.
3:01:08 I remember working with Serena Williams.
3:01:10 I mean, when she when her sister got
3:01:12 killed and she had been playing poorly anyway,
3:01:14 now she couldn't get herself on the court.
3:01:16 And like, everybody knows I want to work with her.
3:01:18 Sometimes it's really good to have no way out.
3:01:21 It's like I've got to deliver for her.
3:01:23 if I don't, everyone in the world's going to know.
3:01:25 And sure enough, I turned around, got her on the court, she won,
3:01:28 and I'm like, I got all this feedback, expanded my brand, right?
3:01:32 But what I'm trying to say is sometimes you
3:01:35 like everybody wants to make a decision when they're comfortable.
3:01:38 But the real decisions change your life are the things that are uncomfortable,
3:01:41 but you get yourself to do it anyway.
3:01:43 That's where when there's no net and you push yourself.
3:01:47 It's like I always tell people,
3:01:48 if you want to take the island, burn the boats, right?
3:01:52 Because if there's a way out,
3:01:53 I guarantee you your brain will look for a way out and it'll find the way out.
3:01:57 That's just the way human beings operate.
3:02:00 And so the question is why don't people decide?
3:02:03 Well, the biggest reason is they just don't want to fail.
3:02:06 I mean, all of us have this fear that if I fail then what does it mean?
3:02:12 It's like I don't care who you deal with.
3:02:13 I don't care if it's like I've dealt with presidents of countries,
3:02:16 you know, presidents of companies, individuals, kids.
3:02:20 Almost everybody has this fear that like I don't want to fail,
3:02:23 so I let me make the perfect decision.
3:02:25 And there are no perfect decisions.
3:02:27 It's like a lot of people I'll tell you the phrase you don't want to use.
3:02:30 People say this all the time, they say, "Well,
3:02:32 I'm not ready yet." And I remember early in my career,
3:02:36 I would do that and I went nowhere.
3:02:37 And there's one day where I finally said to myself, "This is BS, man.
3:02:41 I'm just like, if I say I'm not ready, that's when I'm ready.
3:02:45 I made this promise.
3:02:45 When I say I'm not ready and I make myself do something, I'll find the answer.
3:02:50 You know, Jim Ran once again taught me this philosophy of stretching.
3:02:53 He said, if you ever say to yourself, I can't,
3:02:55 then tell yourself you must and do it now.
3:02:58 And I said, if you can't, you must.
3:03:00 That means if I can't jump off a cliff, then I must.
3:03:03 He said, no, don't be stupid.
3:03:04 Right?
3:03:05 He said,' But what you should consider is is like if
3:03:09 there's something I need to do that if I did it,
3:03:11 I'd be a better person, I'd be stronger, I'd be wiser,
3:03:13 I'd be wealthier, I could make a difference more, I could help my family.
3:03:17 If there's something I could learn to do that, and I say, "I just can't.
3:03:19 I don't have the time.
3:03:20 I don't have the money, I don't have the energy, I don't have the strength,
3:03:22 I'm too ten, I must, and you do it." And he,
3:03:26 you know, some people said to him, I remember one guy said to him,
3:03:28 "Well, you know, that's not a very safe way of living.
3:03:30 Just if I can't, then I must." He goes, "No, if you want safety, go to prison.
3:03:35 If you want a life, if you want freedom, you got to step up.
3:03:39 So if you want to change, fear is natural.
3:03:43 Like I said, I've worked with prime ministers,
3:03:45 kings, queens, incredible athletes, you know, academy award winners,
3:03:50 average people, prisoners, children, teachers, moms.
3:03:53 We all have the fear that we're not going to be enough.
3:03:56 It's the deepest fear in all human beings
3:03:58 that we're not going to be smart enough, pretty enough, beautiful enough,
3:04:02 intelligent enough, funny enough, rich enough, whatever enough, young enough,
3:04:06 old enough, whatever it is for something that matters.
3:04:09 It is the natural human fear to feel not enough.
3:04:12 And that fear leads to the fear that if I'm not enough, I won't be loved.
3:04:15 And love is the oxygen of life.
3:04:18 So the only way through a fear is to act through it.
3:04:22 You got to think about it.
3:04:23 Courage does not mean that you're not afraid.
3:04:25 Courage means you're afraid and you do it anyway
3:04:27 and it's becomes a habit of how you go about things.
3:04:30 And so what I try to get people to understand
3:04:32 is if you want to have an extraordinary life,
3:04:35 if you want truly successful life at at a level
3:04:38 that that's more than you've dreamed of in the past,
3:04:41 then you got to be willing to take action
3:04:42 and you got to make the decisions to make that happen.
3:04:45 And I'll tell you something else.
3:04:46 It's like you're trying to make the trying
3:04:49 to make the wrong decision or make the perfect decision.
3:04:51 There is no perfect decision.
3:04:53 You got to, you know, you got to make the decision that moves you forward.
3:04:57 And I, and I think, you know, one way to think about it is I remember I I don't
3:05:00 know how many of you have read the book Think and Grow Rich.
3:05:02 How many of you out there read that book?
3:05:06 When I was like 17, it was one of the first
3:05:07 books I read when I was 17 years old.
3:05:09 And if you haven't read it, it's a classic.
3:05:11 You got to read it.
3:05:12 But I remember in the book, there's an entire chapter on decisions.
3:05:15 And it talks about it's the most important thing.
3:05:17 And it said a principle I never forgot.
3:05:19 that said successful all the studies show
3:05:21 successful people make decisions rapidly and change
3:05:24 them slowly if at all and people who fail make decisions very slowly
3:05:29 and they very change them very quickly right it's like go into your gut
3:05:33 push yourself forward and then the question people say is like well how
3:05:36 do I get myself to decide I'm not good at decision-m well here's
3:05:40 your answer make more decisions more quickly it's like have you ever been around
3:05:45 somebody that they can't even decide like they don't You go to dinner
3:05:49 with somebody and everybody else decide and they're
3:05:50 still and the waiter waitress is like,
3:05:52 you know, losing their stuff inside and they still can't decide.
3:05:56 Who knows what I'm talking about?
3:05:56 Everybody wants somebody like that, right?
3:05:58 And then you look at them,
3:05:59 it's like if you're if you can't make a decision what to eat tonight,
3:06:02 you're going to have a hard time making
3:06:03 a decision that's going to change your life.
3:06:06 So if you want to build a muscle, what do you do?
3:06:08 You work it.
3:06:09 And the more decisions you make, the better you're going to be.
3:06:11 So what stops people from doing it again is fear.
3:06:14 So let me tell you the only wrong decision to make.
3:06:17 The only wrong decision is to not decide
3:06:20 because then you find yourself in a position
3:06:22 where basically fundamentally you're letting the world control
3:06:26 you instead of you take control of your world.
3:06:28 And it's hard to get this across
3:06:30 but maybe I'll give you a couple quick examples.
3:06:32 I remember I had the chance to work with General uh Schwarzkoff.
3:06:36 I don't if any of you are old enough to remember him,
3:06:38 but in the first war that they had in the Middle East there,
3:06:40 not the first war in the Middle East, but the first war they had with Iraq,
3:06:44 uh they went over and they sent General Schwarzoff and he
3:06:47 was this incredibly intense general and he went out of there,
3:06:51 won the war and got us back out in like no time.
3:06:53 He understood his objectives.
3:06:54 He got the job done, got out.
3:06:56 It's so rare to see in the history of warfare.
3:06:58 But the reason I mention his name is because
3:07:00 he was so good at inspiring people because he could
3:07:04 connect to the guy that grew up in the streets
3:07:06 and he could connect with a guy that, you know, graduated from Harvard.
3:07:10 He was just that kind of guy and a good human being.
3:07:13 But part of what made him so powerful was
3:07:16 his ability to make decisions when nobody else did.
3:07:18 He made them quickly, rapidly,
3:07:20 and and because when you make it rapidly, you get more progress faster.
3:07:25 And I asked him, "How did you develop
3:07:27 this habit of decision-making like this?" He seemed so confident.
3:07:30 He goes, "Tony, that's not how it is." He goes, "I'll tell you what happened.
3:07:35 Years ago, when I was just a private,
3:07:36 I had the privilege of working for a general and I
3:07:40 was grew within his staff to a higher level in his staff
3:07:43 and I was the one that had to read all
3:07:45 the briefings along with a group of people so I could
3:07:48 give him a tighter briefing so he could go into a meeting
3:07:50 and understand what's going on and and make decisions." He
3:07:53 said the purpose of decision meetings by the way is
3:07:55 to make decisions not just to go hear stuff otherwise nothing changes.
3:07:58 You just have more meetings.
3:07:59 Who's done that in your business?
3:08:00 It can drive you crazy.
3:08:01 Right?
3:08:02 So bottom line is he said I remember this time where
3:08:07 there was a decision that was being made at the Pentagon
3:08:10 that they had struggled with for like 12 years and no one
3:08:14 had made the decision because arguments on both sides were so good.
3:08:18 So nothing moved forward and finally a decision
3:08:21 had to be made and they brought it
3:08:23 to the general and they sent three months worth
3:08:25 of material for him to absorb before making the decision.
3:08:29 Literally documents after documents after documents and he
3:08:32 said so all of us as a team
3:08:34 went through all those documents were trying to create the outline of them make
3:08:37 sure we captured all the arguments for him and he said and then the general
3:08:41 came to me two days before and said I have to fly overseas for 24 hours.
3:08:46 he had to deal with something, be ready for that meeting, and then he flew back.
3:08:50 And I thought, how is he going to do this?
3:08:52 He's not going to have enough time to prepare.
3:08:53 And then the flight back was delayed.
3:08:56 And so he got in like at 1:30 in the morning.
3:08:58 And we had an 8:30 in the morning meeting with all the people on both sides
3:09:02 to make the most important decision probably
3:09:04 the Pentagon has made in more than a decade.
3:09:07 And he is not prepared.
3:09:09 And he said, I was so freaked out.
3:09:11 I gave him as much as I could, but I was like, he called the meeting.
3:09:15 This general did.
3:09:15 He said, "Sworth, I was watching people on both sides." He said,
3:09:18 "Here's what you got.
3:09:19 You got 20 minutes.
3:09:20 You got 20 minutes.
3:09:22 15 to 20.
3:09:23 You pick.
3:09:23 I want your best argument for what you believe we need to do,
3:09:27 and then we're going to make a decision." One side went for 20 minutes,
3:09:30 full tilt, gave him everything.
3:09:32 He took notes.
3:09:32 Other side took notes.
3:09:34 Then he stood up and he said, "Do that one." And everyone saluted and walked
3:09:39 out of the room and implemented it.
3:09:42 And Schwarzoff told me he was so freaked out.
3:09:45 He goes, "There's no way he can make that decision.
3:09:47 He doesn't have enough information to know all this.
3:09:49 My god." And so he said, "Finally,
3:09:52 I I got enough courage that I knocked on his door and said,
3:09:54 "Sir, permission to speak freely." He said, "Permission granted." He goes,
3:10:00 "Sir, I'm the one who does your prep.
3:10:02 There's no way you could have been fully prepared.
3:10:04 you can't make a decision that important without all the information.
3:10:07 And I couldn't even absorb all the information.
3:10:09 This is information that's been accumulated for a decade.
3:10:12 He goes, and I said, how could you make that decision?
3:10:14 It's so important without all the information.
3:10:17 He said, young man, a decision need to be made.
3:10:21 I'm a leader.
3:10:22 That's what we do.
3:10:23 We make decisions.
3:10:25 And this decision has not been made for 12 years.
3:10:27 There has been zero progress because both sides
3:10:30 can equally argue for their point of view.
3:10:33 something needs to be done.
3:10:34 No one had the courage to make a decision.
3:10:36 So I did.
3:10:38 I did the best one I found that I
3:10:39 could find from the information they shared with me,
3:10:41 which was the core information.
3:10:43 And he said, "And guess what?
3:10:45 If it isn't correct, we'll make a new decision and go a new direction.
3:10:49 But we're not going to sit on the fence any longer.
3:10:51 Sitting the fence means no progress.
3:10:54 Failing to decide is the wrong decision.
3:10:57 It's not a wrong decision to pick a direction and see if it works.
3:11:00 If it doesn't, we'll change.
3:11:01 if it does, we'll get it stronger.
3:11:04 And Schwarzoff said, I never forgot that.
3:11:08 And the rest of my life changed because I was
3:11:10 before I was always trying to make the perfect decision.
3:11:12 And he said, there is no perfect decision.
3:11:14 I need to decide, commit, and follow through.
3:11:18 And it changed his entire life and made him an incredible general.
3:11:21 I remember when I was writing money master the game and interviewing
3:11:24 50 of the most successful financial investors in the history of the world.
3:11:28 the Ray Dalas, the Carl Icons, the Warren Buffetts, the Paul Tudtor Joneses,
3:11:33 and I was as interviewing them and several of them said to me,
3:11:36 Tony, sometimes the worst investors are the smartest people.
3:11:41 I said, how can you say that?
3:11:43 And they said, because people think they're really smart,
3:11:46 want to know everything about something before they decide.
3:11:49 If you know everything about it,
3:11:51 by the time you know everything about it, so does everybody else.
3:11:53 And the opportunity is gone.
3:11:55 You need to decide now.
3:11:57 Don't wait another moment.
3:11:59 That's that's the lesson.
3:12:01 And I gotta tell you, you know, I don't care.
3:12:04 Jeff Bezos is another great example.
3:12:05 Jeff Bezos is one of the most successful business people of all time,
3:12:09 obviously, building Amazon.
3:12:11 He talks about decision as saying there's two levels of decision.
3:12:13 Level one, level two.
3:12:15 Level one is a decision that's really low impact and low risks.
3:12:20 So just make it.
3:12:22 You don't even think, just make it and then you'll see if it works or not.
3:12:25 Very much like Schwarzkoff.
3:12:26 He said level two is a deeper decision.
3:12:28 It has a lot more risk to it.
3:12:31 It has a lot more impact and it's harder to change.
3:12:34 He said make those two, right?
3:12:36 He said take a little bit more time to do it, but make it.
3:12:40 He said the way we succeed is by action.
3:12:43 The way we fail is by fear.
3:12:45 And fear keeps us from deciding.
3:12:48 Decision is how you learn.
3:12:50 That's what we forget.
3:12:51 In fact, if you want to know, most of us like we have like imagine your brain
3:12:56 as a prosecutor and a defender and the fear is the prosecutor.
3:13:00 Most of us make the prosecutor in charge telling all
3:13:03 the horrible things that may happen if I decide on this.
3:13:06 And so we don't do anything.
3:13:07 We don't let the defense stand up and do a great job and go BS.
3:13:11 Sit down.
3:13:11 Shut up.
3:13:12 Here's why we need to take action.
3:13:14 That kind of shift shifts everything in a person's life.
3:13:18 I I can't get across to you enough.
3:13:20 If you could just get yourself to make more decisions more rapidly,
3:13:24 you will see everything in your life change for the better.
3:13:27 And it doesn't take much.
3:13:29 And the reason you don't have to know everything,
3:13:32 you just need to know the core things to decide.
3:13:34 And if you get away from just thinking,
3:13:36 I'm not going to have any uncomfortableness.
3:13:38 Remember Mark was talking about in that video
3:13:40 in the interview I just did with him, Mark Benoff.
3:13:42 It's like if you're not a little uncomfortable, you're not alive, right?
3:13:46 But you can get really comfortable when you got
3:13:48 a coach or friend that knows you and starts
3:13:50 to know more about you all the time and gradually
3:13:53 not only knows about you and can help you,
3:13:55 but can go to work for you when you're sleeping.
3:13:58 That's the world we're in right now.
3:14:00 So, by the way, one more example of of General Schwarzoff just popped my head.
3:14:04 It was a great example, too.
3:14:06 He said, I said, "Did you learn anything else
3:14:07 from that general when you were private that shaped you?" He goes,
3:14:10 "Yes." He goes, "There was a time when the general suddenly called me.
3:14:16 He said, 'Meet me in my office.
3:14:17 We gather all his things." And he said,
3:14:19 "I have to leave for two weeks overseas." And he said, "We had no preparation.
3:14:24 It was an emergency he had to take on." And he
3:14:27 left me in charge to run the general's office.
3:14:29 And he goes, "And I'm I'm fairly green." And I said,
3:14:32 "But but sir, but sir, I'm like, what if this happens?
3:14:35 What if this happens?
3:14:35 What if that happens?" And he looked at me and he said,
3:14:38 "Rule 13." He said, "Okay, rule rule 13,
3:14:42 sir." And they start to leave out the door
3:14:44 and swords realized he didn't know what rule 13 was.
3:14:46 And he goes, "General." He goes, "The what's what's rule 13?" He goes,
3:14:52 "When put in command, take charge, decide, and act." Okay, rule 13.
3:14:59 He goes, "But but general," he goes, "H how do I know?
3:15:02 How do I know what to do?
3:15:04 I don't know.
3:15:05 How do I know the right decision?
3:15:07 How?" And he said, "Rule 14." He started walk away.
3:15:10 He goes, "General, what's rule 14?" He goes, "Rule 14 is when put in charge,
3:15:15 do what's right." And the way you do that is trust your gut.
3:15:19 That's what makes you a leader.
3:15:21 And I think those lessons are so simple, but they're missed by most people.
3:15:26 How many people do you know that have lots of knowledge about what to do?
3:15:30 They know they should change their life.
3:15:31 They know how they change their life, and they don't do anything.
3:15:35 Knowledge is not power.
3:15:37 Execution is power.
3:15:39 knowledge.
3:15:40 Execution trumps knowledge every day of the week.
3:15:42 And all execution is is make a decision, plant your feet, and go.
3:15:46 But what stops people still is that constant focus on trying to be perfect.
3:15:51 There is no perfect.
3:15:53 Perfect is the language of a fool, right?
3:15:56 Because there is no perfect.
3:15:57 We know there's nothing perfect.
3:15:59 I I I'll give you an example that really helped me.
3:16:01 Um years ago, I had the privilege of learning from a guy named Bob Bondant.
3:16:06 He was a really famous race car driver.
3:16:08 who's now passed away and he he had
3:16:09 his own racing school and still still exists.
3:16:11 Bob Bundette racing schools and I said I really I you know I love driving.
3:16:16 I want to really learn to race a car effectively
3:16:18 and since I had a relationship with him I said you
3:16:20 know do you think you could personally me give me some
3:16:21 coaching and training I mean you're the best in the world.
3:16:23 He goes Tony I'd be happy to.
3:16:24 So he said come up meet me at Luga.
3:16:27 This is up in Northern California.
3:16:29 It's amazing racetrack and he said and I will show you in a couple
3:16:33 of days what you can do in a car and it's going to blow your mind.
3:16:37 So I get in the car with him and he goes,
3:16:38 "The first thing we're going to do is you're
3:16:39 going to sit over here on the passenger seat
3:16:42 and I'm going to take you on a ride and show you what car is capable of doing.
3:16:45 And if you're not familiar with racetracks,
3:16:47 Luna Ga is unique in that it has this one area where
3:16:50 it looks like you're going straight at a wall at high speed,
3:16:54 125 miles an hour, and you go around the wall like this.
3:16:56 It is scary as anything can be." He takes me around
3:17:00 that track three times and then that thing he says to me," Tony,
3:17:05 I know this seems crazy, but in four days you're going to be able to do this.
3:17:09 And I looked at him and said, "Bob, I don't know if I want to." I said,
3:17:13 "I thought I won a race, but my god, this is insane.
3:17:17 You're like going up that wall." He goes, "I know.
3:17:19 I know.
3:17:20 I know it's scary." He goes, "Here's what we're going to do, though.
3:17:22 We're not going to have you start out going 125 miles
3:17:24 an hour at a wall and flipping around it." He said,
3:17:27 'We going to start by putting you in a spin car.' I said,
3:17:30 'What's a spin car?' He said, 'A spin car is a car where you're going to drive.
3:17:35 I'm going to be in the passenger seat and down to the seat,
3:17:38 it's wired so that I can push one of four buttons.
3:17:41 And when I push one of those buttons,
3:17:43 it's going to lift one of the four wheels I select.
3:17:46 Well, when we lift that wheel,
3:17:47 we're going to start spinning out of control in that direction.
3:17:50 Now, when you start spinning out of control,
3:17:51 the first thing your mind's going to do is you're going
3:17:53 to look at the wall because you're not want to hit the wall.
3:17:56 But he said, "This is the most important thing.
3:18:01 If you want to succeed,
3:18:02 you're going to have to train yourself not to focus on what
3:18:05 you're afraid of, but focus on what you want." In other words,
3:18:09 don't focus on the wall.
3:18:10 You'll unconsciously drive into it.
3:18:12 Focus where you want to go.
3:18:14 You'll unconsciously make the turn and it'll work.
3:18:17 I thought, "No problem.
3:18:18 I teach this.
3:18:19 This is something I know, right?" So, I get in the car and I'm driving.
3:18:24 I'm I'm ready.
3:18:25 I'm thinking push that button.
3:18:26 Go ahead, push that button.
3:18:27 Right?
3:18:27 And we're going faster.
3:18:28 Push that button.
3:18:29 Push that button.
3:18:29 And when you see race car drivers, some people go, they're not athletes.
3:18:32 If you get in there,
3:18:32 the level of concentration where you're going that fast to get
3:18:35 up to 145 miles an hour and and guess what?
3:18:38 All of a sudden, does he push the button when you're ready?
3:18:40 No.
3:18:41 Does life push the button on you when you're ready?
3:18:44 No.
3:18:44 Right.
3:18:45 Never.
3:18:46 Right.
3:18:46 He pushes the button and what happens?
3:18:48 We start spinning out of control in this direction.
3:18:51 So, what do I do?
3:18:52 I instantly stare at the wall.
3:18:54 Right.
3:18:54 right?
3:18:55 Stare straight at it.
3:18:56 Now, he knows what that does.
3:18:57 That's going to drive me into it.
3:18:58 So, he grabs my face and pushes it where we need to turn.
3:19:02 Now, I'm fighting him because I want to see the death happen, right?
3:19:06 And so, he can't see my face like this.
3:19:08 So, what happens is I turn and then eventually you keep going,
3:19:11 then the wheels catch and we miss the wall.
3:19:14 And my heart's beating out of my chest.
3:19:17 And he goes, "Did you learn?" I said, "I learned.
3:19:19 I didn't learn anything." Right?
3:19:22 because you need repetition to get it in your body.
3:19:24 So the next time we go, I'm ready.
3:19:25 I'm ready.
3:19:26 I'm ready.
3:19:26 I'm ready.
3:19:27 And by the way, isn't this a perfect metaphor for life?
3:19:31 See, he told me, you can be the best driver in the world, but things happen.
3:19:36 The driver in front of you, his car can break down.
3:19:38 Something can go, you can hit an oil slick and you go out of control.
3:19:41 Doesn't matter how good you are.
3:19:43 Life is going to test you at times.
3:19:44 It's going to put you in a spin.
3:19:46 The secret to being a great driver, having a great life,
3:19:49 being the one driving your life instead of reacting to your life,
3:19:52 is learning how to come out of a spin.
3:19:54 We're all going to have spins.
3:19:55 Haven't you had spins in your life,
3:19:56 in a relationship or in your finances or in your career,
3:19:59 your business or your body?
3:20:01 So, so it's a great metaphor.
3:20:02 And so, he trains me on this thing, right?
3:20:04 It's like, now sure enough, he pushes the button again, right?
3:20:08 must have noticed just a little drop in concentration and we spin
3:20:11 out of control and immediately I'm pointing straight there staring at it again.
3:20:15 Grabs my head, shoves it and sure enough we turn and it
3:20:18 feels like you're going to hit but the last seconds it catches
3:20:21 and after you do this again and again and again pretty soon
3:20:26 you do the opposite of the guy that's driving his Porsche down.
3:20:28 Have you ever seen heard the story person's driving their Porsche or sports car
3:20:31 down a country road there's only one telephone pole every quarter of a mile they
3:20:35 lose control and hit the pole because they lose control they go oh I don't
3:20:38 want to hit that and they steer right into it now you learn okay boom
3:20:43 look here boom here look boom now it requires faith because part of you wants
3:20:48 to see what's happening but if you do that you turn back unconsciously so now
3:20:52 I'm focus where I want to go so now I'm getting good at it so
3:20:55 now I'm learning and now I'm trusting and by the way there's One one problem.
3:20:59 When you turn and start doing things right, you were doing things wrong before.
3:21:02 You turn doing things right.
3:21:04 Do you get instant rewards?
3:21:07 No.
3:21:08 Because there's what's called lag time.
3:21:10 You turn and you still have momentum going that direction.
3:21:13 But if you keep the turn,
3:21:15 the last seconds the wheels catch and it feels like you're 12 inches from it,
3:21:18 but you're about three feet, four feet, five feet from it, and you're fine.
3:21:23 That's the piece that matters.
3:21:24 So here's the question.
3:21:26 Am I saying to you if if you look where you want to go,
3:21:30 are you guaranteed to succeed?
3:21:32 In other words, if you focus on what you want instead of what you don't want,
3:21:35 are you guaranteed to succeed?
3:21:37 Yes or no?
3:21:37 Yes or no?
3:21:40 No.
3:21:40 But if you focus on the wall, are you guaranteed to hit the wall?
3:21:44 And the answer is yes.
3:21:46 So all we're doing is increasing our chances.
3:21:49 And if you're going to be effective and you're
3:21:51 going to have an extraordinary quality of life,
3:21:53 you got to train yourself to focus on what you want.
3:21:57 Everybody else is focused on what they're afraid of.
3:21:59 And when it comes to AI, this is a place where most people are afraid.
3:22:04 They're afraid because they don't know how to use it.
3:22:05 Like we've said multiple times here, you're not going to get replaced by an AI.
3:22:08 Get replaced by somebody who has to use an AI.
3:22:11 And it's not learning a million individual patterns.
3:22:14 It's just learning how to have the core pattern that can augment you.
3:22:20 Something that can get you to get better results in your life
3:22:22 and in your business and free you up your time and make it for what
3:22:26 matters in your life and maybe go to work after you develop
3:22:30 into an agent in our fifth sixth session where now the agent works for you.
3:22:34 I've got agents.
3:22:35 I got multiple agents that work for me.
3:22:37 It's amazing.
3:22:38 But that sounds so far out there.
3:22:40 you take the first step and you get your digital
3:22:42 twin the first session and you got someone you
3:22:44 can bounce off of like Mark was talking about
3:22:46 that I use we all use it's a different game.
3:22:50 So I'll give you one more final principle on decision that's so so important.
3:22:55 My daughter Jolie um I remember when she was growing up she had
3:22:58 this dream and her dream was to be you know a dancer on Broadway.
3:23:03 And so she grows up and you know I love
3:23:05 the heck out of this kid and she goes to college.
3:23:08 we lived in Los Angeles and um and so sure enough she's going
3:23:13 to this Pastina College and at one point she comes home for Christmas.
3:23:17 We were living in San Diego at the time and during the Christmas
3:23:21 holiday there I said to her I pulled her aside and I
3:23:24 said Joe I just got to ask you I said you know
3:23:26 how you doing on your dream and she goes what do you mean?
3:23:30 I said you know what your dream is.
3:23:32 She goes well dad you know you've always wanted to be a dancer on Broadway.
3:23:35 She goes, "Yeah, and I'm well I'm getting straight A's in school." She was,
3:23:38 "You're doing phenomenal." And she said,
3:23:40 "And and I'm um and I'm winning the dance competitions I'm involved with.
3:23:44 I'm winning them all the time." I said, "Honey,
3:23:46 that's what I'm that's what I'm concerned about." She goes,
3:23:49 "What do you mean?" I said, "Well, I think that you're competing against people
3:23:54 you're better than if you're winning every time,
3:23:56 and that doesn't make you better." And I
3:23:58 said,' But even more importantly than that, I said,
3:24:01 'I think when you see me in my life, you think I'm incredibly brilliant.
3:24:05 I'm a genius.
3:24:06 And of course I am.
3:24:07 I'm your father.
3:24:08 I said, but I said, what my real genius is,
3:24:13 when there's opportunity there, I grab it and I act on it.
3:24:16 And not every opportunity has led to something magical.
3:24:19 But because I always grab it, I don't miss the opportunities most people do.
3:24:23 And that's where people go, "Wow,
3:24:24 you're so lucky." It's because I grabbed every opportunity.
3:24:27 Bunch of them didn't work, but I made myself take the action.
3:24:30 She goes, "Well, what's your what are you saying?" I said, "What I'm saying is,
3:24:34 how is going to college getting you closer to your goal?" She goes,
3:24:38 "Well," I said, "It's not." I said, "But she said,
3:24:42 you said to go to college." I said, "I was wrong.
3:24:43 Not about college, just the timing." Because the one
3:24:47 thing I have that most people are missing is urgency.
3:24:51 Like most people hear about something, oh, that's good.
3:24:53 That's important.
3:24:54 Take it in.
3:24:54 That's cool.
3:24:55 Well, remember some values, some of that.
3:24:57 My whole thing is no.
3:24:58 If that's in front of me right now,
3:24:59 the universe, God, whatever you want to call it, it's put me there for a reason,
3:25:03 and I need to find a way to grab it and act on it.
3:25:06 It's the urgency, the the the feeling of now is the time
3:25:11 that gets me to make those decisions most people don't make.
3:25:14 And I said, "Honey, right now you're doing great in school.
3:25:16 I'm proud of you, but you're not getting closer
3:25:19 by competing with people you're better than." She goes,
3:25:22 "What are you suggesting?" I I suggest you leave school and you move
3:25:27 to New York City because you're not going to be a dancer on Broadway,
3:25:29 not being in New York,
3:25:31 and compete with the best dancers in the world and find out who you are.
3:25:35 Take lessons, do all the things you need to do.
3:25:37 But I said, "Hear me out.
3:25:39 I think you can make it, but I'm your father and I'm biased." And what I want
3:25:44 you to do is I don't want you to ever have regret.
3:25:48 You know, my teacher Jim Ran used to always say,
3:25:50 "Discipline weighs ounces and regret weighs tons." Don't
3:25:54 you ever regret you didn't take advantage of this.
3:25:56 And there's a timeline on a dancer.
3:25:58 You can't go there when you're 30 and start dancing.
3:26:01 You need to move.
3:26:02 She's saying, "Well, when do you think I'd do that?" I said,
3:26:04 "When would now be a good time?" She said, "Now?
3:26:07 Like in the middle of Christmas vacation?" I said, "Yes." She goes,
3:26:10 "Why I leave in the middle of school so you can go back to school?" I said,
3:26:14 "Get yourself in the environment.
3:26:15 What do you think?" She goes, "Wow, that's a big decision." I said,
3:26:18 "Honey, big results come from making big decisions.
3:26:22 That's what I've done my whole life when no one else did.
3:26:24 Had the same knowledge I did, but I acted because I just decided.
3:26:27 I didn't know I could.
3:26:28 I just decide to find the way." She goes, "Well,
3:26:32 maybe maybe I should talk to somebody else
3:26:34 in the industry about this." And I said,
3:26:37 "Sure, you should ask someone else about this.
3:26:38 People pay me a million dollars to help them make a decision and coach them,
3:26:42 but you should go see someone else, right?
3:26:45 And I said, "Actually," and I teased her.
3:26:47 I said, "Actually, I think that's smart.
3:26:50 Who are you thinking of?" And she said, "Well,
3:26:52 you know, Jay Maloney, who's a friend of ours, he worked at CIA, which is it's
3:26:56 a big agency in Hollywood." I said, "That's great.
3:26:58 Call Jay.
3:26:59 He's a friend of the family.
3:27:00 Talk to him.
3:27:01 Ask him what he thinks." She goes, "Okay, I will." I said,
3:27:04 "When would now be a good time?" She goes,
3:27:06 "Right now?" I said, "When's there a better time than right now?
3:27:09 That's what I got to train you.
3:27:10 I got to train you the urgency to act now.
3:27:12 Now, not someday.
3:27:14 Not in the future.
3:27:14 Not when the opportunities passed you by." She goes, "Okay, okay.
3:27:18 I'll call him." So, she leaves the room.
3:27:20 True story.
3:27:20 I quickly dial it and I get the phone and I go,
3:27:24 "Jay." I said, "Quick question." I said, "Jolie's going to call you.
3:27:27 I don't want you I want you to tell her the truth, but tell me the truth.
3:27:29 Here's what I told her, right?
3:27:30 You're not going to competing with people in LA.
3:27:32 You're better.
3:27:32 It's not going to happen.
3:27:34 You got to be in New York.
3:27:34 That's where the best answers are.
3:27:36 got to compete with the best, learn from the best.
3:27:38 What do you think?
3:27:39 He goes, "That's absolutely true." I said,
3:27:41 "I was letting you know, just tell her the truth.
3:27:43 She's calling you now." I hung up the phone.
3:27:45 She comes back in.
3:27:46 She goes, "His line's busy." I said, "Call him again.
3:27:51 Don't Don't give up so damn easy.
3:27:52 Are you going to make it by making one phone call?" So, she calls him again.
3:27:56 She's gone for almost 45 minutes, maybe almost an hour.
3:27:59 Comes back in kind of like walking around like stareyed, like,
3:28:04 "Wow." She goes, "I just talked to Jay." and he was so great.
3:28:07 We talked for a long time and you know he he
3:28:10 said this is what I got to do that I'm not going
3:28:13 to be the best dancer in LA and I'm never going to be
3:28:15 on Broadway working in LA and that I go to college later.
3:28:19 I said father knows best, right?
3:28:22 I teased her.
3:28:23 She laughed and so I took my daughter who
3:28:25 grew up not like me poor and terrible environment.
3:28:28 She grew up on the ocean in San Diego,
3:28:31 Delmare, California, you know, perfect weather.
3:28:34 And I took her to New York.
3:28:36 And I told her in advance, I said, 'Look,
3:28:37 I'm going to pay for your apartment for the first four months,
3:28:41 but then you're going to get a job and you're going to pay your apartment.
3:28:44 You're not going to be living off of us.
3:28:46 And I said, "You got to be a working actress,
3:28:49 but I will pay for your lessons to get better
3:28:51 and you work with some of the best coaches and let's see
3:28:53 what you can do." And so I moved there during it
3:28:56 was like the worst winter they've had in like seven years.
3:28:59 and we got to this apartment and she toughened up and so I talked
3:29:02 to her by phone and it was interesting
3:29:04 the different things she's doing but I could
3:29:06 tell after a few months she got more and more confident more excited and then
3:29:10 I was flying into town and I learned I was coming to town I get
3:29:12 to the airport and there's a car there and wow this is interesting and I'm
3:29:16 here to take you to see your daughter awesome so we're driving the car
3:29:20 and we go past the off or the turn rather on the streets where it
3:29:24 would have gone to our apartment and he keeps going I said Isn't that the turn?
3:29:29 He goes, "No, she's meeting you somewhere else." And he takes me down
3:29:32 to the theater district and we pull up to this theater and it's Tommy,
3:29:37 the play Tommy that Hilton John put together.
3:29:39 And on the top it says starring and it has my daughter's name.
3:29:44 How's that for an amazing piece?
3:30:11 Yes.
3:30:13 Now, I would love to take full credit
3:30:15 for that, but I have no skill to be on Broadway.
3:30:18 But what I was able to do was to get her to make a decision.
3:30:22 It's the only thing that changes your life, my friends.
3:30:25 And sometimes the hardest decisions you're being called to make,
3:30:30 but you think, "I'm not ready.
3:30:32 If I waited till I was ready, I wouldn't be here with you right now.
3:30:35 I wouldn't be I've done 99% of what I did.
3:30:37 I just decided to do it anyway.
3:30:39 I decided that by making decisions and taking actions,
3:30:43 I was going to learn." Think of it this way.
3:30:46 Success in life is the result of good judgment.
3:30:50 Would you agree with that?
3:30:50 Like making the right decisions,
3:30:52 having the right judgment makes you successful in finance
3:30:54 and business and learning and growing and developing a future,
3:30:58 taking care of your body, anything.
3:31:00 So success is a result of good judgment.
3:31:04 Good judgment is a result of experience.
3:31:08 And experience is often the result of bad judgment.
3:31:11 Right?
3:31:12 Think about it.
3:31:12 The only way you get good judgment is you made some bad judgments.
3:31:15 The only way to do that is make more decisions.
3:31:17 And if if you could do that out of these three days,
3:31:20 then everything else will have power.
3:31:22 Otherwise, it'll come knowledge and you may do a thing or two,
3:31:26 but it won't change your life.
3:31:27 We're here to help you change your life.
3:31:29 Take your business or your personal life to a whole new level.
3:31:32 Free yourself up.
3:31:34 But to do it, here's the principle that I taught with Jolie.
3:31:37 It's the most important principle I know.
3:31:39 I taught it to all my kids.
3:31:40 I teach anybody I care about, including anybody I meet, including you.
3:31:44 And that is never leave the site.
3:31:47 This is my core principle in life.
3:31:48 Never leave the sight of something important
3:31:52 where you know you should make a decision or a site where you set a goal
3:31:56 or a site where you've decided you want something.
3:31:58 Never leave the sight of making a decision
3:32:00 without doing something in that moment while you're
3:32:03 in state to commit yourself to follow through
3:32:07 because otherwise what happens is you miss out completely.
3:32:12 Like the the problem is it's like you get it.
3:32:15 Have you ever done this?
3:32:16 Have you ever said, "Oh, I'm going to do this." You get yourself in state.
3:32:18 You're all excited about something and then all of a sudden what happens?
3:32:22 You go, "I'm excited.
3:32:23 I'm I'm going to do this.
3:32:24 I'm make this happen." And then you get caught
3:32:25 up in your Slacks or your emails or your social
3:32:27 media or a bunch of phone calls or meetings or whatever it is and you miss out.
3:32:31 Who's ever made a commitment to yourself you were going to do something,
3:32:34 you meant it and didn't fall through?
3:32:35 Make some noise if you can relate there.
3:32:36 Right?
3:32:38 So the principle you want to get in your body is no, no, no.
3:32:42 The minute I get excited,
3:32:43 the minute some part of me knows I should do this, then I must,
3:32:47 then I got to do something right now.
3:32:49 So I'm going to I'm going to roll in the class.
3:32:51 I'm going to call the person right now.
3:32:52 I'm going to schedule the meeting for Thursday so I follow through on Thursday.
3:32:57 Not now when I'm thinking about it, but it's already locked in place.
3:33:00 I'm gonna be I'm gonna go meet that person right now.
3:33:03 I'm going to do something right now that commits me to follow through
3:33:06 in the future because otherwise you get out of state and your intention,
3:33:10 the road to hell is paved with good intentions.
3:33:12 You heard that phrase a million times.
3:33:13 It's true.
3:33:14 Now, I want to give you one last piece and that is
3:33:18 I think some people make a decision but they don't follow through.
3:33:23 And who's ever done who's ever made a decision
3:33:25 actually decided and then you didn't follow through?
3:33:27 Make some noise if you're out there.
3:33:28 Can we hear from you out there?
3:33:31 And I think it's important to know why they didn't
3:33:33 follow through because a a real decision you do follow through.
3:33:36 That's the definition of a real decision.
3:33:37 You've cut off anything else.
3:33:39 You commit and you act.
3:33:40 So why aren't people doing it?
3:33:41 They're afraid.
3:33:42 They're afraid of failing and trying to be perfect.
3:33:44 All things we've talked about.
3:33:45 But sometimes they fail because they
3:33:47 don't realize decision-making has three parts.
3:33:49 Let me walk you through them.
3:33:50 Let and test them in your own body right now.
3:33:52 Okay?
3:33:53 I want you to think of the idea of deciding.
3:33:57 Think of a time you worked hard to make a decision.
3:34:00 you finally just decided.
3:34:02 Can you think of something where you struggled
3:34:03 maybe a little bit and then made the decision?
3:34:06 Decision making can feel like a little bit
3:34:08 of a war inside till you finally do it right.
3:34:11 It's like, "Oh, but but what about this?
3:34:13 What about that?
3:34:13 I don't know if I can do this.
3:34:14 I don't have the time.
3:34:15 I don't have the money or I don't have the energy
3:34:17 or or I don't know if I can do that.
3:34:18 I'm not smart enough or you they're smarter than I am or you know,
3:34:21 I don't have I got all these other
3:34:23 priorities." All the things in your head that happen.
3:34:26 But if you can wrestle those down and you fight that war and you win that war,
3:34:31 then you make a decision.
3:34:32 And decision making itself, like I said,
3:34:34 it it feels it can feel like a certain amount of conflict, right?
3:34:40 But when you decide, that's great.
3:34:43 But what's the difference between decision deciding and and committing for you?
3:34:49 Search your own body right now.
3:34:50 Think of the difference between I decided versus I committed.
3:34:54 Raise your hand if you feel a difference in your body.
3:34:57 You'd feel different if you're committed.
3:35:00 Okay, good.
3:35:01 So, what's the difference between deciding and committing?
3:35:05 What's the difference between those two feelings?
3:35:07 Well, decisions that fight that war now you decide.
3:35:11 But the problem is decision-m is in the moment.
3:35:15 The only reason the decision gets followed through though is if you take it
3:35:18 to the second step where you now commit to follow through on the decision.
3:35:23 and that committing.
3:35:25 Think about it.
3:35:25 I'd like you to think of right now.
3:35:26 What's a decision that you actually followed through on?
3:35:30 Maybe it was a tough decision, but you followed through.
3:35:32 Can you think of one for a moment?
3:35:33 Decision I was trying to make and maybe I didn't
3:35:36 follow through several times and finally I decided and this time,
3:35:38 man, I absolutely did it.
3:35:42 Can you feel that difference from when you decided to when you committed?
3:35:46 And what was the difference?
3:35:48 Maybe put in the chat.
3:35:49 What was the difference between deciding committing?
3:35:51 What what was difference in your body or what
3:35:53 you did in your head when you said no?
3:35:55 No, I'm not just side.
3:35:56 I've committed to this.
3:35:58 That's it.
3:35:59 Good.
3:35:59 Put it up there for you.
3:36:00 And notice that what people are writing.
3:36:02 You get a feel for this.
3:36:04 That's good.
3:36:05 Right.
3:36:07 I want you to notice the pattern.
3:36:08 Yes.
3:36:09 I I took it forward.
3:36:10 Good.
3:36:11 Yeah.
3:36:12 It was not just the moment.
3:36:13 I took it into the future.
3:36:14 Great answer.
3:36:16 Good.
3:36:16 Good.
3:36:16 Good.
3:36:17 Yes.
3:36:17 There was a different emotional intensity.
3:36:19 It wasn't just for the moment.
3:36:20 It was like carrying it through.
3:36:22 That's exactly right.
3:36:24 Okay.
3:36:25 So, think of deciding as that war you finally decide.
3:36:28 But if you don't then commit where you take what you decide at this moment
3:36:33 and you take it to the future where you start seeing yourself falling through,
3:36:37 feeling yourself falling through, you've locked down something,
3:36:40 you've locked down a date, so you follow through.
3:36:43 That's like, you know, like even this little little mini class we've
3:36:46 done here for these three days for you.
3:36:49 You wouldn't have been here if you just decided.
3:36:50 Some of you actually committed.
3:36:51 You must have put it on your calendar.
3:36:53 You must have blocked some time, right?
3:36:55 You didn't just show up because you made a decision.
3:36:57 You actually made some kind of a commitment
3:36:58 to be here each day or you wouldn't be here.
3:37:01 Well, there are other people that decided and didn't
3:37:03 show up because they didn't know the commit stage.
3:37:05 So, feel the difference though when you commit where now all
3:37:07 of a sudden it's like it's not just for the moment.
3:37:09 It takes me into the future.
3:37:11 It's like when there's a commitment,
3:37:12 it's almost like there's there's consequences.
3:37:15 I understand what this means and I need that result.
3:37:18 I want that result.
3:37:19 I need that not just for the moment.
3:37:21 I need that long term.
3:37:23 When you decide and then you commit,
3:37:26 that's a different level of momentum, isn't it?
3:37:29 And by the way, for uh females out there,
3:37:32 ladies out there, women out there listening,
3:37:35 many times women will say, "Men won't commit." And you know what's interesting?
3:37:39 They don't realize men haven't decided yet.
3:37:42 There's a sequence to decision-m.
3:37:44 If you try to commit before you even decide, it doesn't work.
3:37:49 Women decide and commit almost immediately
3:37:51 together when it comes to relationship.
3:37:52 If they've decided it's the right one, they decide and commit.
3:37:55 Men space that out longer.
3:37:57 And so they think men won't commit.
3:37:59 No, they've got just got to decide before they commit.
3:38:03 And then there is a third level.
3:38:05 And when you get the third level,
3:38:06 then you're going to start loving making decisions when you start doing this.
3:38:10 But if you think decision is just all right, I'm going to do this.
3:38:13 I'm going to do it.
3:38:13 I'm gonna lose weight.
3:38:14 I'm gonna I'm gonna do this thing.
3:38:15 I'm gonna master AI.
3:38:17 I'm gonna I'm gonna go to that course.
3:38:18 That's not it.
3:38:19 It's like, yeah, I'm going to do that.
3:38:20 And here's why.
3:38:22 I'm committing.
3:38:23 My whole life is going to change when I'm not alone anymore.
3:38:26 247, 365.
3:38:28 I've got my personal coach that understands who I am, what I need,
3:38:30 what I want, and can make suggestions for me and give me ideas,
3:38:34 and eventually one that can go to work for me
3:38:36 when I'm sleeping and bring me answers in the morning.
3:38:39 Right?
3:38:39 I'm committed to that.
3:38:41 I don't just want it.
3:38:43 Many people think they've decided when they say, "I want something." No.
3:38:46 Deciding you want it is like, "No,
3:38:49 I'm I'm gonna make this happen." And committing
3:38:51 is I'm going to carry it through.
3:38:52 How many feel the difference?
3:38:53 If you can feel the difference, make me a little noise so I can see you guys.
3:38:57 Awesome.
3:38:59 The third step is the most important step of all.
3:39:02 It's called resolve.
3:39:04 And resolving is a totally different feeling.
3:39:07 Resolving is when it feels like it's done.
3:39:10 I mean, what does it mean to resolve?
3:39:12 It means it's done.
3:39:13 It may not be done yet in the world, but it's done in you.
3:39:18 How many of you have ever made a decision on something and then
3:39:20 you committed and then you eventually got this point where it's like,
3:39:24 you know, some people they decide and then what happens is something changes.
3:39:27 Like, I made the decision, but that's before I knew this happened.
3:39:30 That's someone who didn't commit.
3:39:32 If you decide, things change, doesn't matter.
3:39:34 I'm committed.
3:39:35 I'll find the way or I'll make the way.
3:39:37 Who knows what I'm talking about.
3:39:38 Make some noise.
3:39:38 You know what I'm talking about there, right?
3:39:41 But when you res when you're committed, there's this energy.
3:39:44 But when you resolve something, it's just like it's done.
3:39:48 It's almost like, well, think about it in yourself before I tell you.
3:39:51 What does it feel like when you resolve something?
3:39:55 You're not just decided.
3:39:56 You're not just committed.
3:39:57 I've resolved.
3:39:59 I'm going to own this.
3:40:00 I'm gonna have this experience.
3:40:02 I'm gonna have that body.
3:40:03 I'm gonna have this relationship.
3:40:04 I'm gonna have those finances.
3:40:05 I'm gonna own this AI thing.
3:40:07 It's not going to own me.
3:40:08 I've I've resolved.
3:40:12 How many of you feel when you get to resolve it feels almost peaceful?
3:40:16 Makes a noise.
3:40:17 It feels almost peaceful to you.
3:40:18 That's it.
3:40:20 Right?
3:40:21 It's a level of certainty where it's like now this is just who I am.
3:40:24 This is what it's about.
3:40:25 It doesn't matter if things change.
3:40:27 I committed and more importantly, I've resolved.
3:40:29 This is done.
3:40:30 I'll find the way.
3:40:31 I'll make the way.
3:40:33 It's it's a incredible feeling inside.
3:40:37 And the more you decide, commit, and resolve.
3:40:38 When you make real decisions,
3:40:40 do all three of these, the more you build that muscle, the stronger it gets.
3:40:45 And now, what used to be hard is easy.
3:40:48 It's like if you're doing lifts and you're you want to build your bicep,
3:40:51 you do curls, right?
3:40:52 And if you take a weight that's really easy and you do a 100 curls,
3:40:56 it's useful because if you don't use it, you lose it.
3:40:59 But if you take a weight that's really heavy, right?
3:41:02 remember and you barely can lift it and you try to do 10 curls
3:41:06 with that and you get you know which of those 10 curls gives you most the growth
3:41:11 you know it's the 12th one right if you hire a trainer what do you train
3:41:17 them to do that you get them to push you beyond what you're comfortable with you
3:41:20 I can't do one more and what does a good trainer do four more I can't
3:41:25 do four more and you get three more in and that third one gives you 90%
3:41:28 of the growth that's what we're talking about
3:41:31 Here we're talking about training yourself cuz more
3:41:35 important than AI is that you make decisions to use it, not be used by it.
3:41:42 Listen, you can you can let things in life stress you.
3:41:47 Stress can control you.
3:41:49 Stress can use you.
3:41:50 Or you can use stress and convert it
3:41:52 into a sense of peace because you've moved yourself forward.
3:41:56 See, you don't have to be perfect.
3:41:57 All you have to do is keep making progress and you'll get there.
3:42:01 and you'll get to places you never dreamed possible
3:42:03 only if you go through all three of these competences.
3:42:06 So if you want momentum, decide, commit, and resolve.
3:42:12 How many you feel that difference in resolve in your body?
3:42:13 How many feel what it feels like up there?
3:42:35 Yes.
3:42:36 So, just for a moment to finish up, stand up.
3:42:39 Wherever you are, stand up if you would.
3:42:40 Stand up.
3:42:41 Shake your body out again.
3:42:42 Shake it out.
3:42:43 Get some energy in that body.
3:42:45 Link it up.
3:42:47 Come on.
3:42:47 Get move that body.
3:42:52 All right.
3:42:54 Stay standing.
3:42:54 Shake your butt out.
3:42:55 Now, stand tall like Try this for a second.
3:42:57 stand how you do when you're not sure.
3:42:59 Like, I hope it works out.
3:43:01 I hope I can do it.
3:43:03 I know I need to.
3:43:04 I know I should.
3:43:06 Right.
3:43:07 Put your body like when you're kind of hoping.
3:43:09 Where are your shoulders?
3:43:10 Where's your head?
3:43:12 Are you breathing more full or more shallow?
3:43:14 Do you talk loud or quiet?
3:43:16 And then just right now, just for a second,
3:43:18 snap yourself in a place of certainty like I'm
3:43:21 I'm going to find the way or make the way.
3:43:24 Say the phrase yes.
3:43:26 Say yes.
3:43:27 Say yes.
3:43:29 Make a move and go yes.
3:43:31 Yes.
3:43:32 Yes.
3:43:34 Make the sound of absolute certainty out loud.
3:43:36 Whatever sound that'll be, make it out loud.
3:43:38 Absolute certainty.
3:43:39 As loud as you can.
3:43:40 Nice and loud.
3:43:40 That's it.
3:43:41 That's it.
3:43:42 That's it.
3:43:42 That's it.
3:43:43 Do it again.
3:43:44 Make the sound as loud as you can.
3:43:46 Absolute certainty.
3:43:47 Strength.
3:43:48 Go.
3:43:48 Go.
3:43:48 Go.
3:43:50 That's it.
3:43:50 That's it.
3:43:52 Now stay in this state.
3:43:54 You'll notice your shoulders are back.
3:43:56 Your head is up.
3:43:57 Breathe fully.
3:43:59 And let's make sure you make some decisions right now while you're in state.
3:44:03 Close your eyes.
3:44:04 Breathe deep.
3:44:06 Say yes.
3:44:08 Say yes.
3:44:09 Say yes.
3:44:11 Now, here's what I want you to do.
3:44:14 While you're standing, the only thing that changes your life is decisions.
3:44:16 So, we don't want to just learn about it.
3:44:18 Let's do it.
3:44:19 I want you to think of a small decision right now.
3:44:21 Any small decision that you know you should make.
3:44:25 It could be about your body.
3:44:26 It could be about what you eat.
3:44:28 It could be something to do with how you spend your time, your relationship.
3:44:31 It could be about learning.
3:44:32 It could be about AI.
3:44:33 It could be about anything.
3:44:35 What's a decision you need to make that maybe you've been put off,
3:44:38 not made that if you made it today, a real decision, you decided, you committed,
3:44:44 you resolved, you committed in that moment, scheduled something.
3:44:48 So what happens?
3:44:49 You'd be thrilled with the result a year from now,
3:44:52 even six months from now, even a month from now, even a week from now.
3:44:56 Think of a decision right now that needs to be made
3:44:58 in your life and in a state of certainty in your body.
3:45:02 I want you to see that decision.
3:45:04 I want you to feel yourself making that decision and taking action on it.
3:45:08 Just know what it feels like.
3:45:09 Ready?
3:45:10 Raise your hand if you Let me see if you've got a decision you're ready to make.
3:45:13 Good.
3:45:14 Good.
3:45:14 Good.
3:45:14 Raise your hand if you got a decision.
3:45:16 Good.
3:45:17 Good.
3:45:18 Then I want you to see yourself make that decision and say yes.
3:45:21 Make that decision.
3:45:22 Yes.
3:45:23 See that decision?
3:45:24 Yes.
3:45:24 Make decision.
3:45:25 Yes.
3:45:26 That's it.
3:45:27 That's it.
3:45:28 That's it.
3:45:29 Now think of a big decision you need to make.
3:45:32 What's a big decision?
3:45:34 One that would be a tough decision, but you know if you made it,
3:45:38 it would take your life to the next level.
3:45:40 It might take more time, more energy, more money, more effort,
3:45:42 more focus, but you know if you made it, it would be incredible.
3:45:46 What's a big decision?
3:45:48 Maybe it's something you've been putting off.
3:45:51 You know you need to make it.
3:45:52 If you made it and you acted on that decision,
3:45:54 you know would change your life for the better.
3:45:57 Maybe it's something you've been thinking about for a while.
3:45:59 It's time to stop thinking.
3:46:00 Start decide and just do it.
3:46:02 You don't need to have all the answers.
3:46:05 Maybe it's something you're committing to now.
3:46:07 You're going to decide and commit that you're going to master something.
3:46:11 AI, that's why you're here.
3:46:13 Or anything you want to master.
3:46:14 What's something else?
3:46:16 Decide right now.
3:46:17 What's a second decision?
3:46:19 A big decision that if you made it and you followed through,
3:46:23 you'd be thrilled out of your mind.
3:46:24 You like, "This was one of the be this was
3:46:26 so important for my life." Raise your hand if you
3:46:30 can think of a big decision that you've been putting
3:46:32 off or haven't thought of, but you need to now.
3:46:34 Make some noise.
3:46:34 If you don't know what that decision is, make your move and say yes.
3:46:40 Say yes.
3:46:41 Say yes.
3:46:42 See yourself making a decision right now.
3:46:44 Decide you're going to do it.
3:46:47 That's it.
3:46:48 Commit that you're going to do it.
3:46:49 See the impact of doing it.
3:46:52 6 months from now, a year from now, how's your life different?
3:46:57 Feel it.
3:46:57 See it.
3:46:58 See the result.
3:46:59 See the first decision and commit to it.
3:47:02 You didn't just decide.
3:47:03 See yourself committing, following through, doing what's necessary.
3:47:07 Now, what are two actions you could
3:47:09 take right away to make those decisions real?
3:47:12 Think of the little decision.
3:47:14 What's something you do right now soon as we finish
3:47:17 here to commit yourself to follow through while you're in state?
3:47:20 Is there someone you can call?
3:47:21 Is there something you need to schedule?
3:47:23 Is there a class you need to enroll in?
3:47:25 Is there a person you need to meet with that you
3:47:26 can do immediately so that when you're out of state,
3:47:29 you still follow through and you keep your word with yourself?
3:47:32 You commit and so you can have the resolution you deserve.
3:47:36 Think of one or two actions you could take.
3:47:38 A little one and a big one.
3:47:40 Maybe you want to stop eating the way you've been eating
3:47:42 and but you go home and all the crap is there.
3:47:44 So you go home and you decide to take all that stuff,
3:47:47 flush it down the toilet while you play
3:47:49 the music of we are the champions of the world.
3:47:51 I don't know something.
3:47:52 What?
3:47:52 Commit an act.
3:47:54 What's a big decision and what's some
3:47:57 action you could take on that big decision?
3:48:00 What could you do today to commit yourself to follow
3:48:02 through so you can get the ultimate result that you want?
3:48:06 Who could you call?
3:48:07 What could you schedule?
3:48:08 What could you do?
3:48:08 What could you enroll in?
3:48:09 Who could you speak to?
3:48:10 What could you do right now?
3:48:12 What's a decision you could do?
3:48:13 Action you could take right now.
3:48:15 What's commit you for the future?
3:48:16 What's a big action you could take?
3:48:19 You don't like your car.
3:48:20 Your kid hates your car.
3:48:21 Your kid doesn't want to be seen in your car.
3:48:23 So, one day you blow it up so no one drives this car again, right?
3:48:27 What's something crazy you could do that's
3:48:29 fun that commits you to follow through?
3:48:32 Or what's something simple?
3:48:34 Now, I want you to think of those two decisions.
3:48:35 Raise your hand if you can think of two decisions,
3:48:37 a small and a big one that you know would change
3:48:39 your life and a couple actions you're going to take right away.
3:48:42 Good.
3:48:43 Then here's what I want you to do.
3:48:44 Close your eyes and give yourself what we call a dopamine hit.
3:48:47 What that means is think about the feeling in your body how it feels to decide
3:48:53 and then commit and then resolve that this is going to be the way your life is,
3:48:58 that you're not going to settle for anything less.
3:49:00 Breathe it in and feel it.
3:49:02 And feel that energy in your body.
3:49:04 Like this feels so good to take the bull by the horns.
3:49:08 Not to be passive, not to sit on my butt.
3:49:10 To go get what I need.
3:49:12 Go get the skills.
3:49:13 Go get the talents.
3:49:14 Make the changes I need to make right now.
3:49:16 And while you're doing that, what I want you to do is imagine all
3:49:19 the good feelings that are going to come in your life because of what you did.
3:49:21 What it would make you feel like physically, mentally, emotionally,
3:49:24 what it'll do for your finances, your relationship,
3:49:26 your time, whatever it is you're deciding.
3:49:28 Feel the rewards of all that coming to you
3:49:31 rapidly as if they're floating into your heart from outside.
3:49:34 Great moments, great relationships, great energy, great success.
3:49:38 Think of three or four things you'll
3:49:39 be grateful for because you made these decisions.
3:49:42 And then in a moment,
3:49:43 I want you to take that and pour it into sound as loud as you can,
3:49:47 like a celebration, like a little kid.
3:49:49 Like if you'd already achieved these decisions,
3:49:51 if you'd already achieved the goals these decisions
3:49:54 would lead you to, how would you feel?
3:49:56 All right, you're just going to take it up to a peak state.
3:49:59 One on three.
3:50:01 One.
3:50:02 You're going to make as much sound as you can.
3:50:04 Use your energy.
3:50:04 One, two, two, three.
3:50:07 Make that energy and certainly that energy in the body.
3:50:10 Come on.
3:50:11 That's it.
3:50:12 That's it.
3:50:16 Come on.
3:50:18 Wake it up.
3:50:18 Wake it up.
3:50:19 Wake it up.
3:50:19 Wake it up.
3:50:20 Wake it up.
3:50:22 That's it.
3:50:22 That's it.
3:50:25 That's it.
3:50:26 How many made some decisions?
3:50:28 You decided you committed your resolve.
3:50:29 Say I.
3:50:31 Say I.
3:50:33 Say I.
3:50:35 That's awesome.
3:50:37 How does that feel?
3:50:39 Make the decisions from now on.
3:50:42 Don't let your learning lead to knowledge.
3:50:44 Let it lead to action by making decisions.
3:50:47 Commit.
3:50:47 I hope we'll have a chance to serve you.
3:50:49 Not just these couple of days of talking.
3:50:51 Let us be your partner.
3:50:52 Let us show you in just six weeks.
3:50:54 little bit, one day a week, few hours,
3:50:57 show you how to get an unpaid employee working for you, a coach, a friend.
3:51:02 If not, I've been happy to serve you.
3:51:04 I hope you'll make some decisions that serve your life.
3:51:06 God bless you all.
3:51:07 Back to Dean.
3:51:08 Everybody give it up for him.
3:51:17 On the edge of the sky, I am reaching for you.
3:51:25 My arms open wide to the rain.
3:51:35 There you go.
3:51:42 Let it fall on the edge of the sky.
3:51:48 So good.
3:51:50 Only Tony Robbins could get you dancing and screaming in your living room.
3:51:55 Do you agree?
3:51:57 And isn't it okay to celebrate?
3:51:59 We Tony says so many times you'll see
3:52:01 somebody celebrate for a team and go crazy,
3:52:03 but we forget to celebrate ourselves.
3:52:05 We get to celebrate breaking through,
3:52:07 deciding on being a better version of ourselves.
3:52:10 And I love watching so many of you come live.
3:52:12 You those on YouTube, I hope you did the same.
3:52:15 Listen, one more time in the chat.
3:52:18 Can we give it up for Tony Robbins before we go any further?
3:52:23 And one thing that, you know, again,
3:52:24 he's been my partner for so long and I watch and I listen and I still
3:52:28 take notes because one decision truly can change
3:52:31 everything and it can happen in a moment.
3:52:35 That's what this entire weekend has been building toward.
3:52:38 Not just learning about AI, not just watching demos,
3:52:41 but arriving at a decision about who you're going to become in this new era.
3:52:46 And Tony gave us the framework.
3:52:48 decide, commit, celebrate, and now it's on you.
3:52:54 What an incredible three days this has been.
3:52:56 I I have to say, watching you truly play full out,
3:52:59 this has been the most fun event of my life.
3:53:03 And I want to say thank you to all of you.
3:53:04 Thank you for these beautiful comments.
3:53:06 Thank you for playing full out.
3:53:08 Thanks for trusting us with this time.
3:53:10 Thank you for allowing us to take you on the journey that we
3:53:12 believe is the best journey to build the confidence to say yes.
3:53:18 Think about the ground we covered on day one.
3:53:20 We realize time is everything.
3:53:22 And there's three levels to AI.
3:53:23 It all begins with a foundation.
3:53:25 It could be as simple as the context
3:53:27 sandwich or vivid visuals that are uniquely you.
3:53:31 And AI can do the heavy lifting for you.
3:53:34 And day two, we saw it in action.
3:53:36 real people, real clones, real agents doing real work that got real results.
3:53:41 And many of you made the decision to join us.
3:53:43 We love it.
3:53:44 We can't wait to start with you on Friday to go
3:53:47 from overwhelm and confusion to learning the AI advantage method.
3:53:52 And then day three, today we went deeper, simplified operations.
3:53:56 Wasn't Rachel freaking awesome?
3:53:59 And who liked Alfredo, right?
3:54:02 showing you that AI is truly the great equalizer.
3:54:06 When we watch those quick clips and interviews
3:54:08 with Rey and Mark Beni off and then Tony
3:54:11 just showed us the one thing standing between well
3:54:14 where we are and where we want to be.
3:54:16 A decision.
3:54:17 Listen, you've been a part of something historic.
3:54:19 The second AI advantage summit and officially
3:54:22 the largest AI event in history, hands down.
3:54:28 And how cool is it?
3:54:29 We are at 5.2 million hours going
3:54:34 to be saved next year collectively with this group.
3:54:36 I guess we had a new goal of 6 million.
3:54:52 Yes, every speaker was amazing.
3:54:54 I'm grateful for all of them.
3:54:57 And for those of you who are with us in November, thanks for being here with us.
3:55:00 You know this is real.
3:55:01 You lived it.
3:55:02 It was great seeing your familiar faces.
3:55:04 For those of you that are new, I hope you can feel the energy of this community.
3:55:09 And and and I also hope you can see how this is proven and it works.
3:55:13 And and I always say this, but if you have questions,
3:55:16 we try to do our best to answer all of them,
3:55:18 but I promise they'll all get answered at the event.
3:55:21 And remember, this doesn't have to be the end of a three-day event.
3:55:24 This can be the beginning of a six-w weekek transformation together.
3:55:29 A version of you with more time, more leverage, more creativity.
3:55:32 A version of you that starts that business
3:55:35 finally or scales what you currently have.
3:55:37 Are you future proof your career and you do it
3:55:40 safety with being protected the way we set this up?
3:55:43 A version of you that steps into who you're capable of becoming.
3:55:47 The truth is you don't have to figure it out on your own on your own anymore.
3:55:52 That's what Tony Igor and myself have already done for you.
3:55:55 And at the end of your life, I don't think you're going to say,
3:55:58 "I wish I took two years to figure this out
3:56:00 on my own." You're going to say, "I'm glad I acted.
3:56:03 I'm glad I bought my time back for the things
3:56:05 that really matter." That's what I guess paying for speed looks like,
3:56:10 not two years of trial and error.
3:56:13 We've seen the other side,
3:56:15 and we hope you give us the opportunity to show you what it's like.
3:56:18 And every single time and every single
3:56:21 person that joined tell us the same thing.
3:56:23 I wish I would have done it sooner.
3:56:26 So let that be your story.
3:56:28 Join us.
3:56:29 You know this event is this is an event only offer and we do start on Friday.
3:56:34 And if there's one thing these three days have proven, waiting never wins.
3:56:39 Like Tony said, decide now.
3:56:41 Join us and let's do the next six weeks together.
3:56:44 And the last thing I'll say, don't let one question,
3:56:48 I already said that, I want to say it again.
3:56:50 Don't let one question stop you.
3:56:51 That's why we created such a risk-free guarantee.
3:56:54 You've seen the proof, you felt it in your gut, you only got one decision left.
3:56:58 Join the bootamp.com.
3:57:00 Get enrolled, and we can't wait to see you inside the training next week.
3:57:05 Thank you again for an incredible event.
3:57:07 Whether you're with us in whether you're with us
3:57:09 in November or you're joining us for the first time,
3:57:12 thank you for trusting us with this time,
3:57:14 with your attention, and with your future.
3:57:16 On behalf of Tony Eigor, and myself,
3:57:19 we don't take it lightly, and we're beyond grateful for you.
3:57:22 We hope we get to see you at the welcome celebration on Friday.
3:57:25 Go live for the best version of yourself.
3:57:28 Take what you learned and and squeeze every
3:57:31 bit of of juice that life has to offer.
3:57:34 Before we go, though, I want to say one thing.
3:57:36 Can we give thanks to the team behind the scenes?
3:57:40 The ones doing all the work.
3:57:41 In fact, let's bring them out.
3:57:42 Let's bring some people out.
3:57:44 Can you guys come out?
3:57:45 Hey, my family's here.
3:57:52 Hey, my kids.
3:57:53 Come on out, guys.
3:57:55 Oh, you have this little handsome.
3:58:02 Hey, these are the ones that make it work behind the scenes.
3:58:04 Can we give it up for everybody?
3:58:06 Hey, Luka.
3:58:18 Wave everybody.
3:58:21 Thank you from our heart to yours.
3:58:23 Thank you for being a part of this event.
3:58:24 Thanks for having faith in us.
3:58:26 Can't wait to meet so many more of you.
3:58:28 Go live into your full potential.
3:58:29 We'll see so many of you on Friday.
3:58:32 Take care, everybody.
3:58:34 Hold me up.
3:58:36 We can rise tonight.
3:58:40 Everything feels right.
3:58:44 Right here side by side.
3:58:48 And we shine so bright.
3:59:01 We're leaning close.
3:59:03 Wonder what means the most.
3:59:07 Take my hand.
3:59:09 Feel that star.
3:59:11 We're already glowing from the stars.
3:59:18 Hold me up.
3:59:19 Hold me up.
3:59:20 We can rise tonight.
3:59:22 Hold me up.
3:59:23 Hold me up.
3:59:24 Everything feels right.
3:59:26 Hold me up.
3:59:27 Hold me up.
3:59:28 Right here side by side.
3:59:30 Hold me up.
3:59:31 Hold me up.
3:59:32 And we shine.
3:59:36 We can rise tonight.
3:59:41 Everything feels right.
3:59:44 Right here by me.
3:59:48 And we shine so bright.
4:00:06 M baby.
4:00:17 Ah.
4:00:27 a a m a baby a I it I it feel I I baby.
4:01:44 I think the nightbody.
4:02:09 down down down down.
4:02:29 Hey My baby baby.
4:02:58 Baby, baby.
4:03:10 Oh, hey.
4:03:39 Oh.
4:03:45 I'm love it.
4:04:09 Hands up high.
4:04:15 Feel that pressure.
4:04:22 Feel that pressure.
4:04:24 Flying close with a feel like the weekend.
4:04:29 Don't hold back.
4:04:30 Heel toe on the clean track.
4:04:32 No stress tonight.
4:04:34 Every little move got the room so I swing
4:04:53 that pressure to everybody loose from the left to the right.
4:04:59 Let it roll.
4:05:14 Hey hey hey.
4:05:20 When the lights drop, we still shine bright.
4:05:22 Real good vibes all through the night.
4:05:24 No bad here.
4:05:25 Just pure gold fast.
4:05:26 Big smile.
4:05:27 We control the floor.
4:05:30 One more round and the whole gone.
4:05:32 I got the keys to the party.
4:05:34 I let it explode.
4:05:42 We came up.
4:05:53 Feel that pressure.
4:06:22 You and me in the hush before the crowd wakes Hand on the rail held tight.
4:06:33 Gold in the edge of night.
4:06:37 Your smile cuts through the grave like first light on.
4:06:44 I've been here.
4:06:46 I've been patient waiting on the changing feeling over the air.
4:07:12 Open it slow.
4:07:16 Open the morning.
4:07:19 Let the bright.
4:07:23 We're almost there.
4:07:27 We're almost there.
4:07:32 Open the Dust on the stage side in a warm up mess.
4:08:01 You look at me like you know this is the place to go.
4:08:09 The first birds cut the blue.
4:08:12 I can hear them calling you.
4:08:30 Feel it.
4:08:32 The turning over the air is getting closer.
4:08:40 Open the morning.
4:08:43 Open it slow.
4:08:47 Open the morning.
4:08:54 We're almost there.
4:08:58 We're almost there.
4:09:05 Let it take us.
4:09:17 Don't rush the flame.
4:09:19 Don't break the spell.
4:09:21 We're on the edge and it feels so well.
4:09:25 One more breath.
4:09:27 One more line in my heart.
4:09:29 The world wakes inside open.
4:09:53 We're almost there.
4:09:57 We're almost there.
4:10:04 Let it take us up.
4:10:35 I rolled in with a ripped up grin.
4:10:38 Backseat full of bad decisions.
4:10:42 Your name on my knuckles.
4:10:46 And I wore that like yelled Shoes in the grass, hands in the air.
4:11:01 You looked at me like you didn't care.
4:11:06 Hold tight.
4:11:06 Hold tight.
4:11:08 Here comes the turn.
4:11:10 One more spark and the whole place burns.
4:11:14 Bottle cap riot.
4:11:15 Bottle cap riot.
4:11:17 We jump.
4:11:18 We crash.
4:11:20 We run a bottle cap riot.
4:11:23 Bottle cap riot.
4:11:26 No one's done it like this.
4:11:35 Yeah.
4:11:36 You laughed out loud, spun me around in the middle of the crowd.
4:11:43 Your jacket smell like smoking rain,
4:11:46 but you pull me close like you knew my name.
4:11:50 Oh, cheap speakers, a broken floor.
4:11:54 We kept on stomping till I got one more and the roof might shake and wakesight.
4:12:10 One more spark and the whole place burn.
4:12:14 Bottle cap riot.
4:12:16 Bottle cap riot.
4:12:17 We jump.
4:12:18 We crash.
4:12:20 We run it.
4:12:21 Bottle cap riot.
4:12:23 Bottle cap riot.
4:12:25 Hands up.
4:12:26 No one's done it like this.
4:12:35 better.
4:12:37 We were born for the noise.
4:12:41 All my trouble turns to joy.