Why It's a GREAT Time to Buy NYC Real Estate... | Ryan Serhant
The Iced Coffee Hour Clips
0:00 Does it make any sense to buy an investment property in New York City right now?
0:03 Yeah, for sure.
0:05 Well, right now for sure there's fear in the marketplace.
0:07 You use it to your advantage.
0:09 Buy great property.
0:10 The best deals that have been done
0:12 in New York City when buying an investment property.
0:15 And it's sad to say in the last 25 years were the fall of 911, right?
0:23 the fall of 2008, the fall of Hurricane Sandy when
0:29 a lot of New York City was underwater and the majority
0:33 of 2020 because even New Yorkers were saying that New
0:36 York is over and every single time the market has
0:39 come back stronger and every single time the people that were
0:43 courageous enough to go in and invest in what is
0:46 they were buying Manhattan an island of rock uh during
0:50 those times took advantage of fear like when COVID hit, Right.
0:53 We were starting our company.
0:54 I made that decision in 2019
0:56 and then I couldn't I was too like my train was moving too fast.
0:58 I couldn't I couldn't stop.
0:59 So I was like I guess we'll just do this.
1:00 We just took us a couple extra months to to launch.
1:03 Um I sold a an apartment on 57th Street in Billionaires Row.
1:08 The guy was in it for I think $32 million.
1:10 We sold it for 17.
1:13 But the buyer in May of 2020, there were bodies in Central Park.
1:19 The Red Cross ship hadn't gotten there yet.
1:22 Cuomo killing senior citizens all day long, right?
1:26 Like it was a dark time and 17 million in that time was insane.
1:33 He was an idiot.
1:35 Except he wasn't.
1:36 He was the opposite.
1:37 And he bought and it's now probably it's like worth $35 million today, right?
1:42 Same thing.
1:42 We sold a penthouse in Soho uh that fall.
1:45 It had been asking $40 million.
1:47 We got it for 22.5.
1:49 And that was a ton of money.
1:52 Big discount, but discount to precoid pricing,
1:55 which every seller knew was over and done with.
1:57 That apartment today is $50 million even under the current political climate.
2:01 So like there's you I think you always negotiate with fear
2:05 as a fundamental in good markets and in bad markets.
2:09 And I think anyone who's smart and who has cash today
2:13 is looking at a market like New York City and saying,
2:14 "Where can I get a great deal?"
2:16 Jason Oen was saying the exact same thing with Los Angeles.
2:19 It's like if you can put up with the headache and make real
2:22 estate more active in in terms of like active income than it usually is,
2:27 you just got to grind away at it.
2:28 Then there is a lot of opportunity cuz people are just scared.
2:31 They don't want to deal with the stuff that Grant's dealing with.
2:33 That's very true.
2:34 Santa Monica, it's crazy.
2:36 Is selling for 2014 prices for multif family.
2:39 It's crazy.
2:39 In more than 10 years, it's not gone up a dollar.
2:42 Selling for less.
2:43 Crazy.
2:43 So imagine owning real estate 11 years and taking a loss on it.
2:47 But nobody wants to do it.
2:48 But it could be a good time.
2:49 Yeah.
2:50 Listen, you always just have to make the right
2:52 decision based on what makes sense for you.
2:54 If you're buying to fix and flip, you're not holding it for 11 years, right?
2:56 If you're buying to actually live in it and you're
2:59 going to break even and you just had your carry costs,
3:02 like you have to live somewhere anyway.
3:04 And rents are are incred.
3:06 There's parts of New York City now in a way that I've never
3:08 seen before where it is more expensive to rent than it is to own.
3:10 And just hasn't been that way for for a long long time.
3:13 So, as long as rates come down and as long
3:15 as there's some sort of government intervention on on on, you know,
3:19 kind of um on taxes in some way, shape or form for real estate,
3:23 I think you could see a really really big boom.
3:25 How do you think Zoron Mani's policies are going to affect prices in New York?
3:30 Uh it remains to be seen.
3:31 Listen, worst case scenario is New York City goes on a hold.
3:35 CO was six years ago, right?
3:38 Like it was a long time ago now, even though it doesn't feel that way.
3:41 And so New York City could go on pause.
3:43 Right?
3:43 Which just means that not a whole lot changes.
3:45 Prices don't go up.
3:46 Prices don't really go down.
3:48 There are always panic sellers.
3:50 Like there's during tariffs.
3:52 When Trump announced tariffs for the first time earlier this year,
3:55 the stock market fell, right?
3:56 It was a disaster that whole weekend.
3:58 He's playing golf.
3:58 Everyone's panicking.
3:59 We had sellers agree to deals in New
4:02 York City that were just purely based on panic.
4:06 10% lower than what they could got, what they could have sold for 22 days later.
4:11 O, but sellers just panic, right?
4:14 Like fear fuels markets.
4:17 So if you just stay calm and you just breathe,
4:20 New York City has gotten through terrorist attacks,
4:24 global recessions, global pandemics, climate change, or this, that, the other.
4:30 Way worse than a 33-year-old Tik Tok mayor.
4:34 So like the worst that can happen is it slows down.
4:38 Um, uh, I think what probably happens is you have a big pause on development,
4:43 which means that anything under construction now,
4:45 anything new, anything luxury today just gets more valuable
4:49 because it goes right back to supply and demand.
4:52 What draws prices down, which is what he should do, is incentivize building,
4:57 reszoning, create more housing, make a ton of it more affordable.
5:01 The more housing you have coming to the market,
5:03 the more pressure you're going to have on pricing and then the more you're
5:06 going to have to incentivize everybody else to lower prices, do this, do that.
5:09 Like Giuliani post 911 created a 421A and 421G tax abatement in New York City.
5:16 And everyone was up in arms.
5:18 And all it did is said if you are willing to develop real
5:21 estate in New York City so that people will live here and feel safe,
5:24 you can defer all real estate taxes for 10
5:28 to 25 years depending on the asset, right?
5:31 Depending on if you're going to build some public infrastructure,
5:33 if it's a conversion building, this that the other.
5:36 And it boommed New York because there was incentive to come back.
5:39 It created new housing.
5:40 New York City bounced back post the greatest
5:42 terrorist attack on US soil in history, right?
5:45 Um, so if he creates incentives instead of taking away the opportunity to build,
5:51 I think pricing could go through the roof.
5:53 But if he just holds firm and pushes on a lot of his other policies,
5:57 then New York City will probably just stay on pause for a second.
6:00 Great real estate will still sell.
6:01 Other real estate will just sit tight
6:03 and everyone will just wait out what happens.
6:05 Does that also apply to freeze the rent?
6:07 Yeah, he's talking about rent freeze in in rent
6:09 rent stabilized and and rent rent control departments.
6:12 I mean, all all that does, and I get it.
6:14 Like, I understand why he won.
6:17 I totally understand.
6:18 It is unbelievably unaffordable.
6:22 Not just for the home.
6:23 Like, I mean, there are 350,000 people in in New York City that are homeless.
6:28 Like, I wear one of these bracelets on my wrist.
6:30 Every dollar we sell from this one goes
6:31 to the Coalition for the Homeless in New York City.
6:33 Um, and I push that as much as possible.
6:36 Um uh uh rent is high, food is too high,
6:42 regular necessities are all too high, health care is too high.
6:46 Even with Obamacare or how you use it, right?
6:49 So I get it.
6:50 Like if you're angry and someone comes out and says,
6:52 "I know why you're angry and I'm going to fix it.
6:55 That guy, you vote for that guy." Whether you know how
6:59 he's going to do that or not, it doesn't matter.
7:01 It's just someone who's aligning with your anger.
7:04 Like I totally totally totally get it.
7:06 Mirroring anger is probably the greatest way to the office ever.
7:10 We saw Trump do it on the same side.
7:11 Manny is the left's version of Trump, right?
7:15 It just took the hard left position and a lot of people said,
7:19 "Yeah, but if you talk to people right now as to great, awesome.
7:22 How do how is this going to happen?" No one has
7:24 any idea and nor do they nor do they really really care.
7:27 Um uh but I think if he focuses on creating instead of taking,
7:31 we could have a a great great city.
7:32 And I w I hope he does, man.
7:34 Like there's only one New York.
7:36 Yeah.
7:36 How would a rent freeze in New York City affect the prices?
7:38 I don't know because it's I don't think it's possible.
7:41 So like there's I don't think there's a a real case study um in the US anyway.
7:46 Definitely in New York.
7:47 What a rent freeze will do is disincentivize
7:50 anyone who actually owns set apartments to fix them.
7:54 And so you go back to like New York City of the 60s
7:56 and 70s where you have these derelic
7:58 buildings with apartments that are falling apart,
8:02 hallways that are crap, light bulbs that are out, trash that's not picked up,
8:07 and that then affects the sidewalk, which then affects the next building.
8:10 That then affects the next building.
8:11 And then developers come and say, "Well, I can't build on this block.
8:14 These buildings are all disaster." That then affects the next building.
8:16 And then these buildings go underwater because the rents are frozen.
8:20 But you're not freezing interest rates.
8:23 You freeze rent, that's fine, but you're not freezing the rates.
8:26 You're not freezing markets.
8:28 You're not freezing time.
8:30 And so, who's going to fix all these apartments with what money?
8:34 Like, what with what profit?
8:36 You're not You're just not going to do it.
8:37 And that's what happens.
8:38 You know what I never understood is why rent control
8:40 still applies to people who make several hundred,000 a year.
8:44 I thought it would be a great principle,
8:46 at least better than the current system,
8:48 is if you're making above a certain amount, you're not rent controlled.
8:51 Mhm.
8:51 Because otherwise you have people that are
8:53 making 200,000 a year that just happen
8:55 to be in a rent control spot because they happen to sign a lease in 2010.
8:59 Yeah.
8:59 It's hard to get tenants out of apartments who are making more money.
9:02 It does happen.
9:04 Rent control was not set up for people who can afford free market apartments.
9:09 It is what it is.
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