How YouTube Consultants Help Creators Get MrBeast Level Views

0:01 YouTube continues to be a juggernaut in the entertainment industry.

0:05 It's consistently number one in watch time

0:07 among all streaming services in the US,

0:09 and its lead is only growing while the platform

0:13 continues to expand into more traditional media channels.

0:16 Creator driven content is still its bread and butter.

0:19 Since 2021 YouTube says it has paid out more than $100 billion to its creators,

0:25 but when it comes to going mega viral, creators like Mr.

0:28 Beast and Ryan Trahan aren't doing it alone.

0:31 YouTubers hire people whose entire job is to help their videos get more views,

0:36 and they'll sometimes pay hundreds of 1000s of dollars a year

0:39 for that help some of the best strategists get paid,

0:41 like more than $20,000 a month.

0:44 We predict virality, so we predict views.

0:56 YouTube strategists are platform experts.

0:58 They help creators figure out what's working and what isn't

1:02 they also work with creators to develop stronger video ideas,

1:06 more eye catching thumbnails and more engaging titles.

1:09 More and more top creators are working with them, including Mr.

1:12 Beast, sports content creator Jesser and wildlife host Forrest Galante.

1:17 This kind of help doesn't come cheap.

1:20 Some strategists charge up to $15,000 a month.

1:23 We spoke to three YouTube strategists.

1:26 Some of what they do is the same,

1:28 but each has a different approach to help their clients.

1:31 So we offer services to almost every creator on the platform.

1:35 My team in the US specifically focuses on the top,

1:39 like 10% of creators on the platform, many of which are household names.

1:43 This is Reed Fernandez.

1:44 He works for YouTube as a strategic partner manager.

1:48 It really like runs the gamut,

1:50 depending on how big you are and how much you want to lean into the platform.

1:54 Reed's job isn't just to help with their content, because he works for YouTube,

1:59 he also connects them with partnership opportunities with other creators,

2:02 and he can provide insights on how to create videos optimized for YouTube.

2:07 And perhaps the best part for creators, he does it all for free.

2:11 As your channel grows and you become a top creator, you can get someone like me,

2:14 a strategic partner manager,

2:15 to help be a kind of like in House advisor to your channel.

2:19 I've been on calls with partners that have interview shows,

2:22 and they'll ask me for advice,

2:24 of like, which of these guests you think would perform best on YouTube?

2:27 Have you seen them go on other shows?

2:29 It can be something as big as I'm working on a few me campaigns at the moment.

2:33 At its core, my role is just personifying YouTube to our top partners

2:38 and making sure that they feel like

2:40 they have someone that's advocating for them.

2:42 When a person has made a lot of subscribers on YouTube, like 10 million,

2:46 20 million subscribers, and they're now like, how do I bring it even further?

2:51 I help those creators get more views.

2:54 This is Mario Jules.

2:55 He worked with Mr.

2:57 Beast as a retention director.

2:59 He's an expert in figuring out what viewers want to watch.

3:02 Well, a strategist is a person who has knowledge.

3:04 So when I started with the Mr.

3:06 Peace team, I came into the strategist role.

3:08 So you have some knowledge, you're learning and you're applying the knowledge.

3:11 I have now stepped away from the strategist role.

3:14 I've done that for very long time.

3:15 I've kind of gone into the consultant role,

3:17 and I'll sit with you, I'll analyze your channel,

3:19 and I'll see what knowledge do I think you are missing or your team is missing?

3:23 I sit down with you, I identify the issues,

3:26 I highlight the theory and the reasoning behind the issues,

3:29 so that you have knowledge.

3:30 And then I'll I'll still steer you in the direction,

3:32 or give you some advice on here's how I would do it.

3:37 The YouTube algorithm, essentially is three components, it's clicks,

3:41 it's watches, so watch time and it's satisfaction.

3:45 And this is paddy Galloway.

3:48 YouTube creator Jesser called him a super smart guy.

3:51 YouTuber forest Galante said he's an absolute genius.

3:56 Average increase in views after a year, so year on year after working with us,

4:01 is 350% Galloway is at or near the top of the YouTube strategist food chain.

4:06 He typically charges 15 to $20,000 a month for services.

4:12 So I was originally a creator like I had my own channel,

4:14 I grew it to over 500,000 subscribers.

4:17 People would reach out to me.

4:18 So I had inbound leads even when I had that channel, you know, 10 years ago,

4:22 eight years ago, people would reach out to me,

4:24 and they were like, Hey, you clearly understand YouTube.

4:26 Do you offer consulting?

4:27 And eventually I was like, you know, I should try this.

4:30 And from there, it kind of developed into like, Oh, wow.

4:33 We grew that channel from 50k a month in revenue to 300k a month in revenue.

4:39 There's probably something quite valuable that I'm doing here.

4:41 And from there, it just kind of became this snowball effect.

4:44 Galloway told us, at his peak,

4:45 he had a wait list of more than 5000 creators who wanted to work with him.

4:50 I don't do sales calls.

4:51 I don't do discovery calls, even our biggest like corporate clients,

4:55 you know, like the rebels, the Philadelphia Eagles, Yeti, they come.

4:59 Through inbound.

5:00 They reach out to us,

5:01 but I just think it's never been a better time to start as a creator.

5:05 You.