YouTube Keeps Getting Better

0:00 YouTube is opening up its AI powered

0:03 likeness detection tool to all of Hollywood.

0:06 Actors, musicians, athletes, and the talent agencies and management

0:09 companies that represent them will be able

0:12 to use this tool that works kind of like content ID except for faces.

0:17 Scanning the platform for AI generated deep fakes of enrolled

0:21 individuals and then letting them review and request removal.

0:24 It is free, optin, and works even if the person doesn't have a YouTube channel.

0:30 The tool's been in a phased roll out since actually late 2024,

0:33 starting with CAA clients and then expanding to about 5,000 creators last fall,

0:38 then to politicians and journalists in March.

0:40 The entertainment industry is the biggest expansion yet with CAA,

0:43 UTA, WME, and uh untitled management already on board.

0:48 YouTube says that enrollment data is only used for detection

0:52 and is not used to train Google's AI models.

0:55 Flag videos are reviewed individually and content that falls

0:58 under parody satire or commentary may stay up.

1:01 The expansion comes after Sor after the Sora launch last fall

1:05 flooded the internet with deep fakes of celebrities and dead public figures,

1:08 making the need for this kind of tool kind of hard to argue against.

1:13 It's cool that YouTube's doing it.

1:14 That's that's sweet.

1:15 And for free.

1:16 That's awesome.

1:17 YouTube is not perfect.

1:19 I call them out in public and in private on a pretty regular basis.

1:25 However, however, however, let's look at all the other large video platforms.

1:34 This is I I know I've said it on W show before,

1:36 but this is what I keep going back to.

1:38 Tik Tok, Meta, dude, relatively speaking, they're awesome.

1:45 they've been for for a company to be on top as well for as long as not

1:50 not only around but as big and on top for as long as they have been.

1:57 I am very surprised they don't seem way

2:02 worse and way more corrupt than they are.

2:04 Think about how Think about how often big tech changes the deal.

2:13 Pray I don't alter it any further.

2:15 Yeah.

2:15 And with users with users,

2:17 I think there's there's a pretty strong argument to be made

2:20 that they they have changed the deal in pretty substantial ways.

2:24 Some of those changes, in my opinion,

2:27 uh come with the reality of just not being like

2:29 VC funded anymore and needing to run a profitable business model.

2:33 I can't I can't blame them for that.

2:35 You got you got to eat.

2:37 Um, but in terms of the way

2:39 that they've engaged with the creators on their platform,

2:42 the ones who give it the value,

2:44 the way that they have consistently stuck with that profit share model is nuts.

2:52 Yeah.

2:52 literally even seeing even seeing how the model works whether we're

2:58 talking Vine whether we're talking Tik Tok or Meta no matter

3:02 who it is even seeing that obvious playbook that has worked

3:06 so well YouTube calls it they call it a flywheel right

3:10 the flywheel spins creators create amazing content which benefits YouTube which

3:15 makes money which goes to creators who spend it on content who

3:17 make better content that flywheel that YouTube relies on to continue

3:22 elevating the level of content on it and attracting creators to it.

3:27 It's in public.

3:29 It's plain for everyone to see and nobody else can just they can't do it.

3:36 They can't take out their wallet and just share the revenue.

3:40 kind of funny because by by by many accounts it's like actually cheaper

3:46 and easier than doing something like Netflix

3:49 where you have to make the content yourself.

3:51 Uh but just no one else will do it.

3:53 But I I I I still maintain like YouTube is really

3:58 cool considering what it could be and there's some stuff that sucks.

4:02 I'm still salty about the dislike button

4:04 and and shorts have been very frustrating for me.

4:07 Although I do have an interesting update.

4:09 I heard on the open source creator Discord a few people got access

4:13 to the app update and it does what we were hoping it would do.

4:19 When you set your shorts limit to 0 minutes,

4:22 it removes shorts entirely from your like main page,

4:27 but if you go to a creator, you can still find the shorts.

4:30 And that that is completely fine in my mind.

4:33 Um, I still don't like that if you do manually go find some shorts,

4:37 uh, it's incredibly easy to bypass your zero minute limit.

4:42 Um, but the fact that it kind of removes it from there is cool.

4:46 And no,

4:46 I got it.

4:47 The Oh, nice.

4:49 Yeah.

4:49 Yeah.

4:49 Let's check it out.

4:50 Uh, okay.

4:50 So, I have it now.

4:52 Short speed limit 0 minutes.

4:56 So, I'm going to Yeah, I'm going to close the app.

4:59 Yeah.

5:00 And then I'm going to I'll I'll log into uh I'll log into my account.

5:04 Actually, no.

5:04 I'll I'll stay on the LT account.

5:06 I guess

5:06 I saw shorts.

5:08 Okay, shorts.

5:09 Yeah, I see shorts immediately.

5:11 No, they're gone.

5:12 They're they're gone.

5:13 Wait, scroll down.

5:14 No, that's playlist play.

5:15 Oh, wait.

5:16 YouTube playables.

5:16 Oh, for crying out loud.

5:17 Can I get rid of these?

5:18 Not interested.

5:19 Okay.

5:25 Yeah.

5:25 Okay.

5:26 Yeah.

5:26 No shorts.

5:27 Holy bananas.

5:28 Sweet.

5:28 Top news.

5:33 Holy bananas, dude.

5:37 That's crazy.

5:39 No shorts.

5:39 Also, this is a this is a quality recommendation.

5:44 You're going to get uh How is that How is that in my recommendations right now?

5:56 Fantastic.

5:56 Um, was Yeah,

5:59 that's a that's a throwback.

6:01 Was that the work account?

6:04 Uh, someone's looking up the the dash boot beer song.

6:06 Amazing.

6:07 Amazing.

6:07 vat9.com.

6:10 Uh,

6:11 is VAT9 still around?

6:13 I have no idea.

6:15 Now I want to know.

6:19 Yes.

6:19 All right, let's let's see what's on Bat 19.

6:21 Oh, okay.

6:22 It feels like the same stuff, though.

6:24 This is literally like I I think they made

6:27 the video about this 5B gummy bear over 10 years ago.

6:31 Yeah.

6:32 Honestly, I saw the gummy bear and then I

6:34 saw the micromagnets and I was like nothing has changed, dude.

6:38 I mean, look, why would you hold on a second?

6:42 Hold get out of here.

6:43 Look listen, sir.

6:45 I ain't a mathematician, but let me tell you, let me tell you this.

6:50 Times How much is it?

6:53 $579.

6:57 57.

6:58 Woo!

6:58 In gummy bears, dude.

6:59 Let's go.

7:00 $5.7 million of gummy.

7:03 We're in the wrong business, sir.

7:05 Should be making gummy bears.

7:06 Make some creatine gummy bears.

7:08 Do it that way.

7:10 That is That is wild.

7:15 It's interesting that they they put like a like

7:17 a purchase counter on seems like every product.

7:20 It's not just It's not just key ones.

7:23 Rubber chicken pen.

7:25 That seems like dancing.

7:27 Okay.

7:29 Well, yeah, that's that's definitely a site that still exists.

7:33 The superersized playground ball with unmatched durability.

7:39 No discount on this one.

7:41 It can handle a little Oh, this is new.

7:42 This is in their their new uh tab.

7:46 I see.

7:49 Okay.

7:49 catching a ball with the world's largest glove.

7:53 All right, man.

7:55 internet, you have really you've really gotten to be a thing, haven't you?