The Millionaire Fastlane by MJ DeMarco - FULL AUDIOBOOK
MOVE DIFFERENT MEDIA
0:00 an existence of frugality and sacrifice to a Tipping Point
0:04 where life feels like incarceration does this guy's life seem awesome
0:09 or mediocre will it merge with a dream the slowlane plan
0:14 forsakes the now for a faint promise of a wealthy future
0:18 I don't consider settle for less a strategy which is
0:22 why the slow lane is predisposed to mediocrity life isn't great
0:26 but it isn't so bad either no it could be better
0:30 but you got to swap the slow lane for a new
0:34 plan chapter summary fast lane distinctions the sling is
0:39 a natural course correction
0:40 from the sidewalk evolving from taking responsibility
0:43 and accountability wealth is best experience when you're young vibrant
0:47 and able not in the Twilight of your life the sling is
0:51 a plan that takes decades to succeed often requiring masterful political
0:55 prowess in a corporate environment for the slow laner s Saturday
1:00 and Sunday is the paycheck for Monday through Friday the default
1:04 return on your time in the slow lane is a negative
1:07 60% or 5 for two the 5 for two trade
1:12 inherit in the slow lane is generally fixed and cannot be
1:14 manipulated because job standards are 5 days a week the predisposed
1:19 destination of the slow lane is mediocrity life isn't great
1:22 but it isn't so bad either chapter 11 the criminal
1:26 trade your job by working Faithfully 8 hours a day you
1:31 may eventually get to be the boss and work 12
1:33 hours a day Robert Frost I spent 5 years in college
1:39 for a phone book before college graduation I humored myself
1:44 and attended a few job workshops I remember one vividly an entrylevel
1:48 position at a big Insurance firm in Chicago during our introduction
1:52 at the corporate facility the company recruiters told us exactly
1:56 what to expect over there pointing to a see a c
2:00 Les is where our new hires sit I won't be koi
2:03 in the beginning this job is difficult we give you three
2:06 things a desk a telephone and a telephone book you will
2:11 spend 10 hours a day cold calling to build your clientele
2:15 I know not glamorous but the rewards at that point
2:20 the rewards were inconsequential and I went into acting mode
2:24 I acted interested I acted happy I acted like it was
2:28 acceptable it wasn't I spent five years in college just
2:31 to sit in a 6x6 cubicle and cold call elderly people
2:35 out of a damn telephone book are you freaking kidding me
2:38 I could have done this out of middle school and I
2:40 didn't need to spend thousands on a college degree to Hawk
2:44 insurance yet my peers salivated at the opportunity of having
2:47 a nice base salary at Great 401K in a top tier
2:51 Health Plan no thanks if I'm cold calling out of the damn
2:55 phone book it won't be for my boss but for me
2:59 jobs domestication into normaly if you want to escape
3:03 the slow lane find wealth and Freedom Fast you've got
3:07 to dump the damn job let me repeat dump the job jobs
3:11 suck I mean that generically not targeted toward a specific
3:15 job whether you're an electrician or a store manager you hold
3:18 a job jobs suck because they're rooted in limited leverage and limited
3:23 control sure you can have a great job and a fun
3:26 one too but in the scope of wealth they limit
3:29 both leverage and control two things desperately needed if you want
3:33 wealth here are six sucky reasons why your financial plan
3:38 shouldn't revolve around a job the nucleus to the slow lane
3:43 suckage number one to trade time is to trade life
3:48 who taught us that trading time in exchange for money was
3:51 a great idea why does this normaly consistently translate into unrivaled
3:57 suckage if you're Shackled to a job you're engaged to a glorified
4:01 exchange of your time your life for pieces of paper
4:05 that Grant you Freedom you sell your freedom to get Freedom
4:09 pretty stupid huh jobs suck because they ravenously consume time
4:14 at a job time trade is Central to how you make
4:17 money a job is the basis for that horrific 5
4:21 for two exchange but let me translate that word time differently
4:26 life in a job you sell your life for money
4:30 if you work you get paid if you don't work you
4:32 don't get paid who officiated this blood sucking marriage here's
4:36 a list of common jobs and how long you have to work
4:40 just to earn $1 million if you diligently save 10%
4:44 of your earnings and stuff it under a mattress your time
4:47 to 1 million multiplies by a factor of 10 architect
4:53 16 years to earn 1 million bartender 61 years to earn
4:58 1 million Carpenter 27 years to earn 1 million secretary 27
5:06 years to earn 1 million software engineer 13 years to earn
5:13 1 million pharmacist 11 years to earn 1 million physical therapist
5:20 15 years to earn 1 million veterinarian 14 years to earn
5:26 1 million now if you save 10% of your earning earnings
5:30 multiply each of those years by 10 that's how long it
5:34 will take you to save 1 million so wouldn't it
5:37 make sense to get paid regardless of what you're doing get
5:40 paid while you sleep while you have fun while you
5:43 poop while you sit on the beach why not get paid
5:46 with a simple passage of time and make time work
5:49 for you instead of against you does that exist it does
5:53 but it doesn't come from the slow lane suckage number two
5:58 limitation on experience I learned more as an entrepreneur in 2 months
6:02 than I did working 10 years at dozens of deadend
6:06 jobs the problem with a specialized skill set is it Narrows
6:09 your useful value to a confined set of marketplace needs
6:13 you become one of many cogs in a wheel and if
6:16 that Cog becomes obsolete or expendable guess what you're out
6:20 of luck for example thousands of Auto Workers have been displaced because
6:24 their jobs have been outsourced or replaced by robotics experience doesn't
6:29 help them it hinders them remember typewriters how is the typewriter
6:33 repair man doing these days how about stock Brokers travel
6:36 agents dying breeds of jobs move out of favor like fashion
6:39 fads one year your skill set has value the next it
6:44 doesn't second job experience is usually regimented into a core group
6:48 of activities that is routinely repeated over and over again
6:52 day after day after the initial learning experience the job becomes
6:56 regimented an accumulation of new knowledge creeps to a crawl
7:01 a job limits learning and mutates into life's death Nell a trade
7:05 of Life Force for money experience comes from what you
7:08 do in life not from what you do in a job
7:11 you don't need a job to get experience ask yourself
7:15 this which experience is more important the experience of a menial job
7:19 designed to pay your bills or the experience and failures
7:23 of creating something that could provide you Financial Freedom for a lifetime
7:26 without ever having to hold a job again suckage number
7:31 three no control a job is like sitting in the bed
7:35 of a pickup truck you're exposed to the harsh elements while
7:38 the driver of the truck sits comfortably in the driver's seat
7:42 and if the ride gets rough you get jacked around
7:44 or Worse tossed overboard there is no control sitting in the back
7:48 of a pickup truck and to have this strategy
7:50 at the heart of your financial plan is asinine if you don't
7:54 control your income you don't control your financial plan if
7:58 you don't control your financial plan you don't control your freedom
8:02 Millions obediently sing the employee Kumbaya and believe that a job
8:07 is Central to supporting themselves sure a job can support
8:11 you but is your goal only support do you want
8:14 wealth or mediocrity if the momentum of your financial road trip
8:18 can be roadblocked by a pink slip you're gambling you
8:21 aren't being real you're being stupid there is neither safety nor
8:24 Security in a job suckage number four 's bad breath I
8:31 have people in my family who are lifelong employees I hear
8:35 their trials and toils despite two dozen different jobs over
8:38 the years I notice nothing changes when it comes to office
8:42 politics it's the same story different people different day
8:47 in a different office so and so is sleeping with the boss
8:50 and courting favor Jim is lazy but takes credit for the work
8:54 Linda has bad breath and everyone is afraid to tell
8:57 her Lacy arrives late and leaves her early oh and Horus
9:01 Horus steals food and wears the same sport jacket every
9:04 day lazy Lester never replaces The copier paper same stories different
9:09 office no matter where you work office politics play A Part
9:13 the stage is different but the actors are the same
9:16 and unfortunately as an employee immersed in the work environment you
9:20 have to play the game you have to be obedient
9:22 or face retribution from co-workers or your boss I can remember
9:26 my friend's afterwork rants as she toiled a high carbohydrate corporate
9:30 environment everything had a process got an idea great send it
9:35 to the boss the boss sends it to his boss
9:37 who then hands it off to Legal who then sends it
9:39 back to her boss's boss for revisions who sends it back
9:43 Blah Blah Blah Blah by the time the idea gets anywhere
9:46 it's either stale or four other people have Stak a claim
9:49 to it who needs this entangled web destroying your sanity
9:54 the only defense to office politics is to control the playing
9:57 field and to do that you have to be the boss
10:01 and to be the boss you not only need to run
10:03 the show you need to own it suckage number five
10:08 a subscription to pay yourself last pay yourself first is a slowlane
10:13 Doctrine the problem is that it's near impossible in a job
10:17 local state and federal governments heavily tax earned income
10:20 and your options to Shield that income from taxation is limited
10:23 to contributions to 401ks and IAS which are also limited 10%
10:28 of your income or a maximum of $16,500 whichever is less
10:33 if you diligently trade your life and Ascend into corporate
10:36 management expect 50% of your money to disappear before it touches
10:40 your hands as an employee you immediately receive a subscription
10:44 to pay yourself last and yes that subscription arrives even if
10:49 you don't subscribe if you are paying yourself last and everyone
10:52 gets your money first don't expect to build wealth fast
10:58 suckage number six a dictatorship on income ever get hit
11:03 with a 1,000% pay raise from your boss imagine this impressed
11:07 at the obvious returns you've provided at your job you
11:10 confidently stroll into your boss's office and demand a raise I
11:14 bring value to this company you argue I'm reliable and I
11:18 rarely call in sick your boss takes a defensive posture crosses
11:22 his arms tilts his head Skyward and leisurely reclines in his big
11:26 red executive chair you take a deep breath and let
11:30 it ride therefore sir I'd like a 1,000% pay raise
11:35 your boss emits a gutural groan he lurches forward ends his recline
11:40 and hammers his hands to the desk okay what's the joke
11:43 I'm busy he Snipes you reply no joke I'm serious
11:48 I make $9 an hour I want to raise to $90
11:52 an hour how about this you'll get nothing and like it
11:55 get out of my office quit wasting my time and if
11:58 you do it fast I won't fire you you stammer
12:01 out I guess the boss didn't think a 1,000% pay raise
12:05 was doable this scenario would never happen as an employee you
12:10 can't demand a raise greater than 10% let alone 1,000%
12:15 yet as an employee of a company this is your playing
12:18 field your value is dictated and the job becomes a wealth
12:22 delimiter with limitations that cannot be subverted a job seals
12:26 your fate into a criminal time trade 5 days of Life
12:30 traded for two days of Freedom a job chains you
12:33 to a set grade of experience a job takes away your control
12:37 a job forces you to work with people you can't stand
12:41 a job forces you to get paid last a job imposes a dictatorship on your income
12:48 these limitations are counterinsurgencies to wealth
12:51 do you still want a job chapter summary fast lane
12:56 distinctions in a job you sell your freedom in the form
13:00 of time for freedom in the form of money experience
13:04 is gained in action the environment of that action is irrelevant
13:09 wealth accumulation is thwarted when you don't control your primary income
13:14 Source chapter 12 the slow lane why you aren't Rich somebody
13:20 should tell us right at the start of Our Lives
13:21 that we are dying that we might live life to the Limit
13:25 every minute of every day do it I say whatever
13:28 you want to do do it now there are only so
13:31 many tomorrows Michael Landon exposing slowlane ineptitude if the slow
13:38 lane is your get rich strategy I can make a likely
13:41 assumption you're not rich and you will never be wow how
13:45 could I be so sure simple the slow lane strategy is
13:49 rooted in uncontrollable limited leverage or U pronounced Yu if
13:55 you need help remembering this important concept just think if
13:59 the slow lane is your plan you'll never get rich uncontrollable
14:03 limited Leverage is the disturbing evidence that proves the slow Lane's
14:08 futility how do you get rich in the slow lane
14:11 you get a great paying job you save money live Frugal
14:14 invest in the stock market and repeat for 50 years if
14:18 you mine this strategy into its mathematical constructs you will find
14:22 the variables that Define the plan cannot be controlled and cannot
14:26 be leveraged uncontrollable limited leverage UL part one why is
14:34 UL so important to attract Financial wealth you need to attract
14:38 large sums of money to attract large sums of money you
14:42 need two things number one control and number two leverage
14:47 the slow lane has neither and that truth is exposed when you
14:50 reverse engineer the strategy into its mathematical equivalent or its wealth
14:54 Universe uncover the mathematics behind the plan and you un cover
14:59 its weakness when the slow L is deconstructed you'll find
15:03 two variables number one the primary income source which defines how
15:07 income is earned and number two the wealth accelerator which defines
15:11 how wealth is accumulated the slow Lander's primary income Source comes
15:16 from a job while the wealth acceleration vehicle comes from Market
15:20 Investments like 401ks and mutual funds put it together and you
15:25 arrive at the slow laners wealth equation wealth equal job
15:30 the primary income Source Plus Market Investments the wealth accelerator under
15:35 this plan income from a job funds both lifestyle and Market
15:40 Investments however to uncover the prohibitive UL within this plan
15:45 we have to factor these variables further starting with the job
15:50 variable the warden of wealth intrinsic value how is money earned
15:55 in a job intrinsic value intrin inic value is determined
16:00 by the marketplace and it is the price at which you
16:03 can trade your time for money intrinsic value is what you
16:06 earn working a job how much is someone willing to pay
16:09 you for what you have to offer to society intrinsic
16:12 value is measured in units of time either hourly or annually
16:17 if you're paid $10 an hour to flip burgers
16:20 at the neighborhood grill your intrinsic value is $10 an hour if
16:24 you're a lawyer and earn $120,000 annual salary your intrinsic
16:28 value is $120,000 per year the formulas job or intrinsic value
16:35 equals hourly rate of pay times hours worked or job
16:42 your intrinsic value equals annual salary
16:45 notice that intrinsic value is measured
16:48 in units of time this time attachment introduces the slow
16:53 Lane's first punitive element of wealth creation can you control time
16:59 can you leverage time you can't your time is limited
17:03 to 24 hours of exchange if you earn $200 an hour you
17:07 can't miraculously demand to work 400 hours in one day if
17:12 you earn $50,000 a year you can't miraculously demand to work
17:16 400 years in your life time has no leverage for the hourly
17:22 worker your maximum upper limit is 24 hours and guess
17:26 what there's nothing you can do to change it in theory
17:29 you can trade 24 hours of your day for income
17:32 but you can't trade more of course working 24 hours
17:35 a day is impossible so 8 to 12 hours per day
17:39 are usually traded for the salaried worker the prohibition is
17:42 the same you can't work more years than your normal life
17:45 expectancy what is the upper limit of this exchange 40 50
17:50 years in all of recorded history no human has ever worked
17:54 10,000 years of his life whether you're paid hourly or annually
17:58 it it doesn't matter you cannot leverage time consider this is
18:03 12 a large number or 50 are these numbers predisposed
18:07 to create millionaires they aren't and it exposes why the mathematics
18:12 of a job are wealth punitive your time is limited
18:15 to small numbers and can't be leveraged hours work their annual
18:19 salary are mathematically inept because they're based on time measurements which
18:24 cannot be controlled or manipulated mathematics doesn't lie 12 will always
18:29 be less than 10 million if Leverage is limited so
18:33 is wealth creation small numbers do not make millionaires behind limited
18:38 Leverage is another corrosive wealth killer no control can you
18:43 control your employer can you control your salary can you control
18:47 the economy can you earn $50,000 one year and next year
18:51 Bank 50 million can you control anything about your job including
18:56 your measly 4% pay raise you might think you can
18:59 by job hopping but you can't control is weak If Not absent
19:06 compound interest what they don't tell you the second variable
19:11 in the slowlane wealth equation is the primary wealth accelerator which
19:15 comes from Market Investments like mutual funds 401ks and other
19:20 traditional Investments touted by gurus
19:22 and financial advisors these Investments use
19:25 the financial strategy known as compound interest which is a mathematical
19:30 construct that outlines the power of Interest accumulation over great periods
19:34 of time the fundamental cell of compound interest is the old
19:38 Guru swan song regurgitated ad nauseum $10,000 invested today will be
19:45 worth gazillions in 40 years invest $250 a month for 50
19:50 years and you will retire Rich used correctly compound interest
19:55 is a powerful Ally to wealth used for slow Lane
19:59 purposes and it dredges the wealth road trip to a crawl
20:03 why again the puzzle is solved if you exploit the math
20:08 the answer plays sibling to why a job won't make
20:10 you rich time wealth creation via compound interest requires the passing
20:15 of time and lots of it like a job compound interest
20:20 or Market investment such as mutual funds and 401ks cannot
20:24 be leveraged or can they be controlled they rely on deficient
20:28 m to create wealth in as much as the income
20:31 you make in a job is measured in an hourly rate
20:34 or an annual salary the wealth acceleration process of compound interest
20:39 is also measured in time or years multiplied by a yearly
20:43 yield let's again review the physics the mathematical formula for the slowlane
20:48 pathology to wealth wealth equals job the primary income Source
20:53 Plus Market Investments the wealth accelerator this equation factored equals
21:00 wealth equals intrinsic value plus
21:02 compound interest factored further wealth equals
21:07 time time hourly or salaried Value Plus invested sum times
21:14 parentheses 1 plus yield to the square root of time like
21:18 a job the flaw in compound interest lies in the same
21:22 mathematical restrictions in which numbers work against you instead of for you
21:28 take a look listen to this chart which highlights the effect
21:30 of compound interest in that $10,000 investment for a $110,000
21:36 investment after 40 years at 10% growth you will have
21:41 $452,000 $110,000 invested at a rate of growth of 15% will
21:47 be worth $2.6 million at the end of 40 years
21:52 now a slow Ling Guru preaches that a $10,000 investment grown
21:56 at 15% will be worth over $2.5 million in 40
22:00 years hooray what don't they tell you they don't tell you
22:04 that a 15% return year after year is impossible unless you
22:09 invest with the likes of Bernie maof or Charles Ponzi they don't
22:13 tell you that in 40 years you'll likely be dead
22:16 and if you're not you'll be close they don't tell you
22:18 that in 40 years your $2.5 million will likely be worth
22:24 $250,000 in today's dollars and that a gallon of milk will
22:27 cost $12 they don't tell you that this method of wealth
22:32 acceleration is not what they use they don't tell you
22:35 plenty and yet you're supposed to believe it without question uncontrollable
22:41 limited leverage UL part two for compound interest to be effective
22:47 you need three things number one time as measured in years
22:52 number two a favorable yearly investment yield within those years
22:57 and number three an invested sum repeatedly invested these three variables
23:02 make up the latter portion of our slowlane wealth equation compound
23:07 interest equals invested sum times 1 plus yield squared by time
23:13 although this is a simplified version of a more complicated
23:16 equation the point of this analysis is its variable components compound
23:21 interest demands that your Investments yield a predictable 10% per year
23:27 good luck with de for 40 year gamble have the markets
23:30 ever lost 20% in one year or 40% they have
23:33 and when they do your hard-earned savings evaporate you see wealth
23:38 acceleration via compound interest is
23:41 deficient because its variables are deficient
23:44 neither time nor yield can be leveraged or controlled again
23:48 meet my friend uncontrollable limited leverage can you demand a 2,000%
23:54 return on your money this year can you demand your investment
23:57 time Horizon increas inre from the standard 40 years to 400
24:01 years again the numbers can't be leveraged your upper limit
24:04 of time investment Horizon is 50 years yield is worse 6%
24:09 8% or 10% yearly investment returns are typical standards time
24:14 is restrained by the years in your life yield is restrained
24:18 by the average yield of typical Market Investments and some is
24:21 limited because your means of creating income comes from a job
24:25 also limited the only way to divert the mathematical weakness
24:30 of compound interest is to start with a large number and large
24:34 numbers require leverage additionally like a job you can't control
24:38 compound interest can you demand your bank pay you 25% interest
24:43 on your savings hey Mr slow Lan bank I demand
24:46 a 25% yield on my savings account can you control the economy
24:50 hey Mr economy can you guarantee me low unemployment
24:53 and a business-friendly tax environment can you control the average yield
24:58 of the stock market hey Mr stock market I'm tired
25:01 of these 8% returns can you give me 250% this year funny
25:05 stuff can you control anything in this equation other than
25:09 the Furious labor intensive search for the best investments just to ensure
25:14 you can eek out another marginal 1% you can't why
25:20 mutual funds and 401ks won't make you rich in 2008 I
25:25 went to a fixed income investment seminar given by by a major
25:28 brokerage house fixed income Investments are instruments like Municipal
25:32 and corporate bonds approximately 50 people attended the standing room only
25:37 seminar I sat in the back and surveyed the crowd removed
25:41 the gray hair the socks and sandals combos the canes
25:44 the Wheelchairs and what was left just me I was the youngest
25:48 person in the room and heck I'm not even that young
25:50 anymore how does a 30 something get in a room
25:52 full of retirees the people in the room were slowlane success
25:57 stories they used time to accelerate wealth and what it got
26:00 them was old age I don't say that to be mean-spirited
26:03 to older Generations but to cast the light on the point
26:07 compound interest 401ks mutual funds the stock market cannot accelerate
26:13 wealth fast according to research and marketing firm the Harrison group
26:17 only 10% of pentam millionaires which is a net worth
26:20 of 5 million or more report that their wealth came from passive
26:24 instruments age data was not provided but you can guess
26:27 none of the 10% were under 30 think about it have
26:31 you ever met a college student who got rich investing
26:33 in mutual funds or because of his employers 401K how about
26:37 the guy who bought municipal bonds in 2006 and retired
26:41 in 2009 I wonder if that guy driving that $1.2 million
26:46 Supercar can because of his well-balanced portfolio of mutual funds
26:51 these people don't exist because the youthful Rich are not leveraging
26:55 8% returns but 800% has your wealth ever grown by 800%
27:01 in one year probably not but guess what mine has
27:05 because I'm not Shackled to the slowlane wealth equation my wealth
27:09 acceleration vehicle doesn't come from the stock market yet you've been
27:13 domesticated to believe that these tools accelerate wealth mutual funds
27:17 stocks bonds 401ks dollar cost averaging and compound interest these are
27:22 all standard strategies for wealth acceleration in the slow lane unfortunately
27:27 without control or leverage their impotent wealth accelerators Buy and Hold
27:34 is dead in college I was taught Buy and Hold was
27:38 the safe investment strategy that made Millions buy stocks and solid
27:41 companies sit back and wait decades and voila I'd be
27:45 a wash with Millions they'd shove that graph in your face
27:49 and say a $10,000 investment in XYZ company in 1955 would
27:54 be worth 5 million today thankfully I ignored it in 1997
27:59 I opened a Roth IRA with $1,000 and invested the monies
28:04 in a growth mutual fund at a major investment firm
28:07 yes I let the professionals manage it for me
28:10 for the next decade I didn't touch it essentially I forgot about
28:14 the account in the 10 years that followed I made over
28:17 $10 million by following a fast lane road map and leveraging
28:21 fast lane strategy and what about that Roth IRA I
28:25 started years ago I never touched it and and I let
28:28 it ride the es and flow of the slow lane today
28:32 that account is worth $698 with inflation the real purchasing power
28:38 was probably 500 bucks my spare change bucket on my kitchen
28:42 table was a better investment had I invested $1 million I
28:46 would have lost more than $400,000 and yet this is
28:50 the slow laner anointed weapon of wealth hilarious Millions worship the slowlane
28:55 road map with Buy and Hold as m M Street
28:58 a main street that is decades long imperiled by hazards
29:02 and rarely routes to wealth I recently heard a slowlane prognosticator
29:07 proclaimed the effectiveness of get-rich slow by citing this tasty factoid
29:13 if at the end of 1940 you had invested $1,000
29:17 in the stocks of the S&P 500 you would now have
29:20 $1.3 million so let's examine this fact assuming it is fact
29:26 number one it's 1940 and assume you are 21 years old
29:30 number two it's 1940 and you somehow got your hands
29:34 on $1,000 which in today's dollars is about $115,000 number three
29:39 you took that $1,000 in 1940s money and invested it
29:43 in the S&P as explained earlier congratulations it is now 2011
29:49 and you are 91 years old rich with $1.3 million
29:54 or if you were lucky to get your $11,000 on birth you'd
29:58 now be 71 years old yes folks it's time to get
30:02 excited get rich slow is going to make you rich just
30:06 ignore your 74-year life expectancy and make sure your wheelchair
30:10 comes equipped with chrome rims seriously how does anyone get excited
30:14 over this crap the slow Lane's traitorous relationship with time
30:21 compound interest in a job have the same disease the sinful
30:25 and gluttonous consumption of your time while forsaking control both
30:30 variables within the slowlane wealth equation are anchored by time time
30:33 traded in a job and time traded in the markets time
30:36 becomes the Lynch pin for wealth that ties to mathematical handicaps
30:40 of mortality 24 hours in a day and a 50-year work
30:44 life expectancy yes getting rich is a function of time unless
30:48 you plan on living forever this relationship is fool hearty why
30:54 because to trade your time away is to trade your wealth
30:56 away examp in this example if you had a salary
31:00 for $75,000 a year and you save 5% of it for 40
31:04 years at 8% you'd end up with more than a million
31:08 dollars don't get enamored with the number keep in mind
31:11 This is 40 years from now if you're 20 years
31:14 old you will be 60 years old if you're 30 years
31:16 old you will be 70 years old if you're 40
31:19 years old you'll likely be dead sorry but that's beyond life
31:23 expectancy so at these ages does this money and the freedom
31:26 it buys sound appeal deing also do you realize
31:29 that this money will have 50% of today's buying power 40
31:33 years ago you could buy a car for $3,000 and a loaf
31:36 of bread for 20 Les we not forget other lofty
31:40 assumptions gainful employment and a robust economy that behests a safe
31:45 8% per year in 2008 the markets lost 50% I guess
31:50 the gurus forgot to mention these anomalies folks you don't want
31:55 Millions to accompany your cane you wanted to accompany your youth
32:00 every day people sacrifice their time for tiny nuggets of wealth
32:04 where time is the liability and not the asset anything
32:08 that steals time and doesn't have the power to free time
32:11 is a liability within the slow lane time is mistreated
32:15 like an effervescent fountain that runs forever unfortunately the mortality rate
32:19 is 100% And life's prognosis is death someday you will die
32:24 and hopefully 60% of your time wasn't squand in a cubicle
32:29 while your children grew up and your spouse cheated
32:31 with the yoga instructor the slow lane is a plan of hope
32:38 you're reading this book because you want to control your financial
32:40 destiny not put it in the hands of some company
32:43 or the stock market if you want to get rich
32:46 you have to control and leverage the variables in your financial
32:50 plan any financial plan without control immediately disintegrates into a plan
32:55 of hope hope I don't get laid off hope my stocks
32:59 rebound hope I get that promotion hope my hours aren't cut
33:03 hope my company doesn't go bankrupt hope hope and hope sorry
33:07 but hope is not a plan the slow lane rests
33:11 in a mathematical prison with time as the warden to create explosive
33:16 wealth fast you must abandon the slowlane formula and its lecherous
33:21 relationship to time wealth is built with time as an asset
33:25 not as a liability yet to slow laners reaction to uncontrollable
33:30 limited Leverage is predictable they embark on a errant fight
33:34 against the one variable they perceive as controllable their intrinsic
33:38 value the slow laner argues I must make more money
33:42 and that fight is fought feudly with an expensive education chapter
33:48 summary fast lane distinctions slow lane
33:52 wealth is improbable due to uncontrollable
33:55 limited Leverage the first variable in the slowlane wealth equation
34:00 evolves from a job that factors to intrinsic value that equates
34:03 to your nominal value for each unit of time traded intrinsic
34:08 value is the value of your time set by the marketplace
34:12 and is measured in units of time either hourly or yearly
34:17 in the slow lane intrinsic value regardless of its time
34:20 measurement is numerically inhibited because there are only 24 hours
34:24 in a day for the hourly worker and the average lifespan is
34:27 74 years for the salaried worker like the slow laner
34:32 primary income Source a job the slow laner wealth acceleration vehicle
34:36 compound interest is also pegged to time like a job compound
34:42 interest is mathematically feudal and cannot be manipulated you cannot force
34:47 feed the market or the economy to give you phenomenal returns
34:51 year after year wealth cannot be accelerated when pegged to mathematics
34:56 based on time time is your primordial Fuel and it
35:00 should not be traded for money your time should not be
35:04 an Expendable resource for wealth because wealth itself is composed
35:08 of time your mortality makes time mathematically for wealth creation if
35:15 you don't control the variables inherent in your wealth Universe you
35:19 don't control your financial plan chapter 13 the feudal fight education
35:27 the only thing that interferes with my learning is my education
35:30 Albert Einstein the fight against
35:34 uncontrollable limited leverage education the slow
35:39 Lander's natural reaction to uncontrollable
35:41 limited leverage inherit in their wealth
35:43 equation is to wage war with intrinsic value by deploying
35:47 the education weapon since UL defines the slow laner the slow
35:52 laner rationalizes that the only variable worthy of escalation is
35:55 the rate of pay I need to make six figures
35:58 I need to make more money so predictably they go back
36:01 to school and get an MBA or some certification they'll
36:05 argue MBA grads earn 15% more or the starting salary
36:10 of a certified PMP is $120,000 a year for example Steve
36:15 Ambrose enrolls in an NBA program to sweeten his credentials the cost
36:20 of the MBA is $44,000 800 hours Steve justifies this two-fold
36:26 expense time and money because he anticipates his intrinsic value
36:30 will rise upon completion Steve expects to be worth more
36:34 to his company and worth more in the competitive Marketplace unfortunately he
36:39 still trades his time for money just at a higher rate
36:42 and yet still uncontrolled and unleveraged another example is my friend
36:47 who enrolled in a project management certification class that ate
36:51 five8 hour Saturdays from her life and cost $2,700 her goal
36:56 a project man agement credential that would raise her intrinsic
37:00 value in the marketplace as a certified project manager she exposes
37:04 herself to new opportunities at higher grades of pay but still
37:08 a trade of time for money whether consciously or not
37:12 the slow laner believes that elevating intrinsic value can create
37:16 wealth want to be highly paid right out of college go
37:19 to medical school and become a doctor as a physician
37:22 your intrinsic value is now worth $200 per hour become an engineer
37:26 a lawyer or an accountant all highly paid professional salaried
37:31 positions typically a formal college education is used to serve slowlane
37:35 purposes an explicit attempt to raise intrinsic value not all education
37:42 is created equal the problem with formal education used to raise
37:47 intrinsic value is that it's ungodly expensive in time and money
37:51 not a week goes by when I don't hear about some
37:53 freshly minted MBA grad who struggles to pay his student loan
37:57 while working a mid-grade job he could have gotten right out
38:00 of high school debt that traps you to a job
38:03 is not good debt a preoccupation to become Highly Educated could
38:07 be a trojan horse to your freedom not all education is
38:11 created equal some education can roadblock your wealth road trip if
38:15 an education in Tunes you under a mountain of debt
38:18 and shackles you to a job for the rest of your life
38:21 was it really a good education if an MBA increases
38:24 your salary by 15% but takes you 15 years to pay
38:29 was it a good investment it's a great myth to get
38:32 rich you need an expensive college degree hogwash a degree
38:37 isn't a prerequisite to Fast Lane wealth some of the richest
38:40 fast laners are people who never either finished high school
38:43 or college Bill Gates Steven Spielberg Richard Branson Michael Dell
38:48 Felix Dennis David geffin and John Paul dejoria all dropped out
38:53 of school to pursue fast lane objectives how dare they get
38:56 rich and not be educated slowlane entrapment financing expensive college tuition
39:04 for an education is a dangerous game that can lead
39:07 to slowlane entrapment Conformity and education
39:11 servitude a typical Collegiate study
39:13 progresses from general knowledge to very specific skill sets for example
39:18 while studying Finance I learned complex mathematical formulas that aided
39:23 in financial decision making things like lease or buy or return
39:26 on invest investment these concepts are specific tools to a trade
39:31 that can hinder your future options the prescribed path for graduates
39:35 with Finance degrees was to get a job in a financial
39:38 sector an insurance company an accounting firm or an investment
39:41 house my education had the indirect and unintended consequence of restricting
39:47 my options to specific disciplines based on an educative Skillet the result
39:53 Conformity and limited choice if there aren't opportunities in my field
39:57 my education becomes marginalized and devalued if the opportunities available
40:02 require less education say a BS and I have an MBA
40:06 I become overqualified and unemployable if my skills erode in practicality
40:11 based on technological Evolution my education becomes deprecated and my value
40:15 to society plummets accordingly the second educational entrapment danger is
40:21 education servitude while the sidewalker deals with lifestyle servitude the slow
40:26 laner wrestles with with education servitude which is freedom eroded
40:30 by education that traps the victim to a job has your education
40:35 indentured you to a job Advanced degrees are not cheap
40:38 according to the College Board the average college degree including room
40:41 and board now cost nearly $60,000 prefer The Prestige
40:46 of a private school the tab will set you back a Ferrari
40:50 this kind of debt buries the dreams of our youth
40:53 and puts them permanently bound to the slow lane or worse
40:57 the sidewalk consider the statistics in 2007 The Washington Post reported
41:02 that according to Nelly May the big student loan service provider
41:06 by the time college students are seniors 56% of them
41:09 will have four or more credit cards with an average balance
41:13 of $2,800 according to a research report by deos a public
41:17 policy research and advocacy organization people in the 18 to 24
41:21 age bracket spend nearly 30% of their monthly income on debt
41:26 repayment this is double from 20 years ago a survey
41:29 of college borrowers found that the average college senior graduated
41:33 with nearly $199,000 in student loan debts and graduate degree pursuers
41:38 more than $45,000 a 2007 Charles Schwab survey revealed that teenagers
41:44 believe that when they get older they will earn an average
41:47 salary of $145,000 the reality adults with a college degree
41:53 earned an average of $54,000 unfortunately the future isn't so bright
41:58 that you have to wear shades the truth behind the reality
42:02 and expectation is about a $100,000 Chasm this disparity might
42:07 explain why the debts of our youth have exploded as they
42:10 Bridge their reality to expectation hell if I can't make $145,000
42:15 I can make it look like I make $145,000 the best
42:20 excuse people have for not having wealth is I don't have
42:23 time well why don't you have time well because you have
42:27 a job why do you have a job because you need
42:30 one why do you need one because you have bills
42:32 to pay why do you have bills to pay because you
42:35 have debt why do you have debt oh yes because
42:38 you went to school for six years and have six figures
42:41 in student loans if you financed your Advanced education with debt
42:46 the debt automatically becomes parasitic and traps you into forced
42:51 job servitude and that destroys Freedom while you might earn more
42:55 work is forced to stable off the debt the debt is
42:58 parasitic because it fails to free time and instead creates
43:02 indentured time sadly the parasitic debt is unforgiving and it isn't
43:07 sympathetic to the source whether you owe $35,000 for your awesome
43:12 BMW or for student loans debt steals freedom and forces indentured
43:18 Time chapter summary fast lane distinctions slow laners attempt to manipulate
43:25 intrinsic value by education indentured time is the time you
43:30 spend earning a living it is the opposite of free time
43:34 parasitic debt is debt that creates indentured time and forces work
43:42 chapter 14 the hypocrisy of the gurus there was
43:47 a time when a fool and his money were soon parted
43:50 but now it happens to everybody adlay Stevenson you've been duped
43:57 suppose after college you're getting a bit pudgy around the middle
44:00 and decide it's time to get back into shape you enroll
44:03 in a community college class called Healthy nutrition eat your way
44:07 to a beautiful body on the first day of class you
44:10 arrive early seat yourself and anxiously await the class instructor after
44:15 a few minutes an obese man walks into the room
44:18 and Waddles to the front of the class you think wow
44:21 he's fat but he's here to change that so good
44:24 for him as the man profusely SWAT while fumbling with a stack
44:28 of papers you glance at the student chair next
44:31 to the man and wonder can he fit on it he's twice
44:34 the size of the chair then suddenly you're hit with the Paradox
44:39 this isn't a student but the instructor are you freaking
44:42 kidding me how could this man effectively teach a class
44:45 called Healthy nutrition eat your way to a beautiful body when
44:49 he is not a model of his teaching how can
44:52 anyone take him seriously bewildered at the hypocrisy you leave leave
44:57 class and head to the Buster's office intent on getting
45:00 a tuition refund when it comes to gurus and financial advisers
45:05 this is what you must do you must leave class
45:08 and request a refund because they're guilty of a paradox of practice
45:14 the Paradox of practice the Paradox of practice asks do you
45:20 practice what you preach are you a model and an exemplification
45:24 of what you teach for example would you take skin
45:28 care advice from a butterface would you take Financial advice
45:32 from a bankrupt bum would you take medical advice
45:35 from a sanitation worker would you take bodybuilding advice from a 90b
45:41 weakling the Paradox of practice is a heated debate in my Forum
45:45 some people feel it's perfectly acceptable to preach a strategy
45:49 for wealth and yet never use it do as I say
45:55 not as I do a paradox of practice exists when someone
45:59 promotes a money-making strategy but that strategy is not what made
46:03 him rich in other words they're not practitioners of their own
46:07 advice these people effectively teach one wealth equation the slow
46:12 lane why they get rich leveraging another the fast lane when
46:16 I see Financial Powerhouse Suzie instructing people to dollar cost
46:21 average their mutual fund portfolios do I listen to her hell
46:25 no I laugh when Kramer Advocates stock and Leman brothers
46:29 because he says it's a good buy do I listen no
46:33 way I feel sorry for anyone who follows the investment advice
46:37 of these people I consider these people to be better entertainers
46:41 than investment advisers I have no love lost for the poor
46:44 sap who lost his retirement savings because he listened to some
46:48 CNBC pundit pedling some hot stock tip or investment advice
46:53 what is wrong with people how do you not take responsibility
46:57 for your financial plan and then of course there's your uncle
47:01 you know the guy the well-educated Elder in your life
47:04 who knows everything including the molecular structure of dark matter
47:08 in the Horsehead nebula his army of factoids is always ready
47:12 for deployment stock tips the latest and greatest Investments money Trends
47:17 and of course lest you forget he lives paycheck to paycheck
47:21 I call these people broke know-it-alls people who dispense Financial money
47:26 making advice and yet they're dirt poor these fat behemoths are
47:31 walking hypocrisies on how to live a life of health
47:34 and fitness folks listen to these people with an entertainment expectation
47:40 not advice good advice comes from the guy who scores all
47:44 the touchdowns not the guy shut out in the fourth quarter
47:48 yes the best quarterbacking advice comes from Payton Manning not
47:52 MJ Demarco is the Paradox of prac practice and play
47:58 in the game of money money is the scorecard if someone
48:02 tells you how they scored make sure they disclose the real method
48:06 to wealth not the illusion concealing the real culprit sadly
48:10 it's virtually impossible to get good practical money advice because most
48:14 gurus live a paradox of practice yes gurus are rarely Rich
48:19 because of their advice but Rich because they're successful fast laners
48:24 Who covertly hide their Paradox of practice these paradoxical metaphors
48:28 described earlier beit the hypocrisy of the people who you've entrusted
48:33 with your financial road map you're sold blindly down the river
48:37 by a ride they've never completed meanwhile they gaze at you
48:42 comfortably above in their corporate jet drinking champagne no one
48:46 tells you the real unadulterated story behind the road to wealth
48:50 but I will the slowlane road map is sanctimoniously trumpeted
48:55 by best-selling book authors who dispense Financial advice through TV radio
49:00 and books the strategies they sell are a travesty of Grand
49:03 Illusions do you seriously think that these people are rich
49:07 from their preachings or are they selling you the slow lane
49:11 while they get rich in the fast lane let me hypothesize about
49:15 the probable Wizardry behind their charade first we have suie
49:20 Susie preaches mutual funds dollar cost averaging and 401ks we can
49:26 absorb Susie in many Media Radio TV and in any
49:30 of her half dozen books her Grill is everywhere she's The Wretched
49:35 slowlane poster child a high volume producer of slowlane junkets spewed
49:41 to Millions so what's the problem well ask yourself this is
49:46 Susie Rich because she followed her own advice like municipal
49:50 bonds dollar cost averaging in 401ks the probable hypocrisy the Paradox
49:55 of practice is that Susie's method of creating wealth doesn't
50:00 appear to be the road she travels nor teaches is Susie
50:04 fast lane Rich because she leverages the fast lane road
50:07 map while she pitches you the slow lane in other words
50:12 is she worth millions because she followed her own advice
50:16 or because she sold millions of books is her wealth equation
50:20 different from the one she teaches these are the things
50:23 that will make you go hm in a 2007 article Susie was
50:28 quoted as admitting to having the bulk of her wealth
50:31 an estimated 25 million in bonds primarily municipals additionally she admits
50:37 that only 4% of her wealth is tied up
50:40 in the stock market because personally if I lose a million dollars
50:43 I don't care wow and yet this is the vehicle
50:47 you should UST to build your wealth how exactly did Miss
50:51 suie acquire that $25 million Nest Egg because of her advice
50:55 which Champions the stock market mutual funds IAS bonds and treasuries
51:00 or did she use the fast lane road map amass
51:02 wealth fast by explosive net income and then pour her wealth
51:06 into these instruments yet her advice for the people at the precipice
51:09 of poverty is that they should invest in the stock
51:12 market to create wealth when it appears like she hasn't folks
51:17 the rich are using the markets for income and wealth preservation
51:21 not to create it then we have David as I thumb
51:25 through David's many books I was inundated with an alarming quantity
51:28 of slowlane ilk compound interest tables save 10% of your paycheck
51:33 stop drinking expensive coffee and other chronic slowlane diet tribes
51:39 again the Paradox of practice rears its ugly mug did David
51:43 get rich from his advice or from selling 11 books over
51:48 and over several million times often regurgitating the same slowlane
51:53 sludge until you can't take it anymore and finally we have
51:57 Robert Robert who hails from Hawaii and has two dads one
52:02 rich one poor double dad Robert Bell Cole explains the real
52:07 definition of assets and that sophisticated investors are deep into real
52:11 estate I'm National Television Robert once bragged about his Lamborghini
52:15 and I found this extravagant Exposition ironic yet disingenuous well why
52:22 isn't Robert showcasing the fruit of his teachings perhaps you see
52:27 Robert is a fast lane success story he created and built
52:30 a brand worth millions but the Curious question is this which
52:35 came first the best-selling book or the Lamborghini is there
52:40 a paradox of practice underneath did Robert have the status Icon
52:45 pre-book by leveraging his real estate teachings or did the Lamborghini
52:49 arrive after selling millions of books Robert undoubtedly has amassed
52:54 a great deal of wealth selling books games and seminars
52:59 and yet is it possible you're being sold one wealth equation while
53:03 the architect of the game uses another gurus fill a market
53:08 need and I don't deny it however consider this are
53:11 they being truthful about their Paradox and their magic potion are
53:14 they Rich because of what they preach or what they sell
53:18 once you're familiar with fast lane mathematics it should become
53:22 clear to you which gurus are likely guilty of the Paradox
53:26 is the underlying mathematical equation which governs their teachings the same
53:30 one that made them wrench if to do as I say
53:33 doesn't match the do as I do you should be suspicious
53:37 what makes me different is this the fascinating Concepts in this book
53:41 gave me Financial Independence I already have Financial Freedom the nice
53:45 house the sports carard the flashy rapper credit card I
53:48 don't need this book to get me these things I
53:52 also confess this fast lane disclaimer this book has the power
53:56 to make me wealthier because it leverages the same wealth equation
54:00 that I teach you in other words my do as I
54:03 say matches the do as I do slowlane gurus admit
54:10 failure on a slowlane financial radio show a caller sought advice
54:14 in a few months the recession destroyed more than 50%
54:17 of her savings which it had taken her nearly 10 years
54:20 to accumulate the slowlane guru's advice a palive stick
54:25 to the plan recommit rebuild in other words my crappy plan has
54:31 failed you has taken 11 years to fail you and yet
54:35 you need to stand by it hope the economy rebounds hope
54:38 the economy never sees another recession hope hope and hope
54:42 and yes please buy my newest book rebuild economic recessions exposed
54:48 the sling is a risky fraud with lifetime ramifications since
54:52 these gurus make their Rich livelihood selling the slowlane road map they
54:56 need you to believe it works their wealth comes
55:00 from your belief despite the current
55:02 recession's masterful expose the slowlane Illuminati
55:06 will never admit that their strategy is woefully inept and instead
55:10 they have deviously re-calibrated their message to conceal the truth they
55:14 continue to spew the same failed rhetoric by writing new books
55:19 with new titles and new platitudes titles like rebuild your wealth
55:24 or start over or recommit notice the shift in language
55:30 exposing the truth if the plan is so good why do
55:33 you need to rebuild or start over if the strategy
55:37 worked such words wouldn't be necessary for the charade to continue
55:42 the gurus need to reinforce the strategy with new books selling
55:46 the same old and of course the bigger question is do
55:50 you think the gurus need to start over or rebuild
55:54 of course not they don't use a plan that they sell
55:57 they operate in an entirely different wealth Universe which is not
56:02 predicated on uncontrollable limited leverage
56:07 chapter summary fast lane distinctions take
56:10 advice from people with a proven successful track record
56:13 of their espoused discipline many money gurus often suffer from a paradox
56:19 of practice they teach one wealth equation while getting rich
56:22 in another they're not rich from their own teachings slowlane Victory
56:28 a gamble of hope I'd rather live in regret of failure
56:33 than in regret of never trying MJ DeMarco Exodus life
56:39 in the slow lane wealth by the slowlane road map is
56:43 analogous to Exodus the biblical story of Moses God leads Moses
56:48 out of Egyptian bondage into a daunting 40-year journey through
56:52 the desert with the promise of a glorious future in the land
56:55 of milk and honey after a lifetime of toil and struggle
57:00 Moses arrives at the doorstep to his destination and then
57:03 Wham he dies he never sees the promise of the journey
57:07 because life has no guarantees sadly slowlane wealth is aching
57:12 to this long perilous journey through the desert it's a trip
57:15 that takes decades to finish starves your life and makes no
57:19 promises yes graduate from college get a good job entrust
57:23 your money to the stock market serve the boss well and you
57:26 might be rewarded in today's harrowing Financial climate I'm surprised
57:31 people still believe it but people do and in Legions when
57:34 I see sales figures for slowlane books I'm dumbfounded Millions
57:39 sold how sad Millions being led astray down a path littered
57:44 with dangerous potholes and detours a road that takes years
57:48 to travel for a far-fetched promise of a Freer tomorrow to assume
57:53 that you will live a long healthy life is arrogant
57:56 to assume that life won't throw you any curves is naive
57:59 for the slow lane to Prevail it assumes life is predictable
58:04 and forgiving as you know it isn't you lose your job
58:08 you get sick the car needs a new transmission you get
58:11 married you get divorced you have kids you have a child
58:14 with special needs you have aging parents who need care
58:18 the economy dips into recession or depression life is a managerie
58:22 littered with crisis points which makes the slow Ling Road
58:25 mapap a risky bet that consumes your most precious asset time
58:33 seven slowlane dangers people drive the slow lane because it's
58:37 what they've been told to drive they believe the risks are
58:40 minimal and it's safe after all 90% of all new
58:44 businesses fail after 5 years so that fast lane can't be
58:48 any safer if you l a little logic into the slowlane
58:51 narratives you'll find that it's extremely hazardous and a plan based
58:55 in entirely on Hope assumptions Decades of them expose the slow
59:01 Lane's true risks choose to travel the road and you
59:05 choose to gamble here are the risks number one the danger
59:09 of your health the slowlane hopes you will live long enough
59:13 to enjoy the fruits of your savings as you hit
59:15 your late stage years remember you will have millions when you
59:19 retire at 65 will you be healthy enough to enjoy it
59:23 alive if you can't work your job you can't make make
59:26 money if you can't work what happens to this plan
59:29 also you have to avoid other calamities hope your job stress
59:33 doesn't kill you and your family remains healthy number two
59:38 the danger of the job the Sloan hopes that you'll be gainfully
59:42 employed at all times safely climbing the corporate ladder year
59:46 after year you must avoid layoffs corporate politics firings poor industry
59:51 Cycles job skill degradation and bad job markets number three
59:56 the danger of your home home equity is lotted as a middle
1:00:00 class wealth vehicle many gurus have shouted from the rooftops
1:00:05 retire on your home equity or your home is an asset
1:00:09 Capital BS the slow Lan hopes that real estate values always
1:00:13 rise and it's false in 2008 the value of my home
1:00:18 equity plummeted by more than $800,000 I disavow my home
1:00:23 as an investment and thankfully I do not rely on it
1:00:27 number four the danger of the company not many companies outlive
1:00:31 the centuries if your retirement faith is put into one company
1:00:35 in the form of either one your job two your pension
1:00:39 or three their stock you hope the company survives you
1:00:43 make a bet many retirees discover too late that their retirement
1:00:47 pensions are lost due to mismanagement by company Executives others who
1:00:51 Focus their wealth into one company stock accept great risk
1:00:55 that the stock will be wor with more in the future
1:00:57 if you assign your retirement onto others you then accept external
1:01:01 risks that you cannot control when the torque of your financial
1:01:05 plan resides with others you're likely to lose control number five
1:01:10 the danger of your lifestyle the slowlane begs you to settle
1:01:14 and to become a miser you want to own an exotic
1:01:17 car forget it want to live on the beach wishful
1:01:20 thinking if you cannot control your Temptations of Lifestyle Improvement
1:01:24 a nicer home a nicer car a nicer meal out the slow
1:01:28 lane becomes slower and reverses course the slow lane hopes
1:01:32 your delayed gratification moves to no gratification number six the danger
1:01:38 of the economy the slow lane hopes that your investments
1:01:42 will yield a predictable 8% return year after year you must
1:01:46 believe the theory that Buy and Hold works it doesn't
1:01:50 because economic busts recessions and depressions occur for example in 2008
1:01:56 to 2009 the equity markets lost nearly 60% if you saved
1:02:01 for 15 years in a mass to $100,000 it would now
1:02:05 be worth $40,000 it would take you 14 years at 8%
1:02:10 yearly returns just to get back even that equates to almost
1:02:15 30 years gone and this doesn't account for inflation which
1:02:19 makes your $100,000 more like $50,000 number seven the danger
1:02:25 of the sidewalk frustrated slow laners often revert to the sidewalk
1:02:30 why hope Over Control when you can't control time when you can't
1:02:35 control your job and when you can't control five days
1:02:38 of your life each week you feel powerless emotions of helplessness
1:02:43 create an environment ripe for instant gratification and lifestyle servitude
1:02:47 a study published in 2008 by the Journal of consumer research found
1:02:51 that when people feel powerless and out of control they
1:02:53 have a strong desire to buy things that convey a high
1:02:57 status why do people feel powerless simple in the slow lane
1:03:02 you relinquish control because time is in control and the gates
1:03:05 to the sidewalk reopen hope is not a plan resistance
1:03:12 is feudal when you perform an autopsy in the slow lane
1:03:16 you see its true colors it's slow it eats time
1:03:19 and it's risky when a slow laner realizes the plan isn't
1:03:23 working he goes into overdrive overdrive in the slow lane
1:03:27 is like pushing a car's accelerator to the floor hoping its
1:03:31 upper speed limit somehow will mystically extend higher when in fact
1:03:35 the racetrack itself is the problem not the accelerator yet
1:03:40 a slow laner will try to manipulate his weak mathematical Universe
1:03:44 by trying to make the variables malleable for example manipulate intrinsic
1:03:49 value by increasing hours worked I need to make more money
1:03:53 manipulate intrinsic value by Chang changing jobs or adding jobs I
1:03:58 need to get paid more manipulate intrinsic value by going
1:04:02 back to school I need a better career manipulate compound interest
1:04:07 by seeking better investment yields
1:04:09 I need better Investments manipulate compound
1:04:13 interest by expanding investment time Horizon I need more time manipulate
1:04:18 compound interest by increasing the investment I need to save
1:04:22 more each of these six responses is a a feudal attempt
1:04:26 to manipulate the impotence of the slow ler wealth equation unfortunately
1:04:31 the limitations of mathematics cannot be subverted and doing so results
1:04:35 in dangerous cause effect Cycles when a slow laner wants
1:04:38 to make more money he increases his hour's work switches
1:04:42 to a better paying job or adds jobs when a slow
1:04:45 laner wants to get paid more he goes back to school hoping
1:04:48 to increase intrinsic value when a slow laner realizes
1:04:52 that a 3% investment return Isn't Building Wealth fast enough bigger risks
1:04:57 are assumed for bigger returns when a slow laner watches 40%
1:05:02 of his nest egg disappear in an economic recession he goes
1:05:06 back to work arguing that 5 years is not enough
1:05:09 to get back to even you can't overcome the limitations of mathematics
1:05:14 a car that has a top speed of 10 m
1:05:17 an hour will always have a top speed of 10 mil
1:05:19 an hour no matter how hard you push the accelerator
1:05:24 if you travel across the country at 10 m hour you're
1:05:27 going to need 40 years you see the slow lane is
1:05:31 predisposed to mediocrity because the numbers are always mediocre the slow
1:05:37 lane is risky because its variables are uncontrollable and Leverage
1:05:41 is absent UL really means you'll never get rich yet lifestyle
1:05:47 is one variable slow laners
1:05:49 can effectively manipulate unfortunately this quickly
1:05:52 turns slowlane life into a stale exhibition of misery yes settle
1:05:57 for less wealth fail wrong equation wrong variable at some
1:06:04 point the slow ler realizes he can't force the stock market
1:06:08 to yield bigger returns he can't force a 200% pay raise
1:06:12 he can't afford an advanced education to raise intrinsic value job
1:06:17 hopping offers little incremental pay upgrades the slow laner is
1:06:21 enslaved to his equation and resorts to manipulating the only controllable
1:06:25 variable personal net income which is increased by reducing expenses
1:06:31 the equation for personal net income is personal net income equals intrinsic
1:06:36 value minus personal expenses the sling gurus praise this strategy
1:06:43 the edicts are clear pay down your debt dump the new
1:06:46 car for an old one raise your insurance deductibles cancel
1:06:49 your credit cards and pay cash for everything quit buying $10 coffee
1:06:54 at Starbucks bag your lunch shop in bulk spend 4
1:06:58 hours clipping coupons come on buddy slash those expenses someday you're
1:07:03 going to be rich absolutely hilarious these tiresome strategies are
1:07:09 a classic response to being stuck in the slow lane lifestyle degradation
1:07:15 when you're married to a bad wealth equation this is resistance
1:07:19 this is like getting a divorce by sleeping on the couch
1:07:22 since wealth is tied to time and cannot be controlled
1:07:25 you're left with the kitchen scraps lifestyle degradation in the form
1:07:29 of expense reduction yep you become a cheap skate this is
1:07:34 absolutely wrong hoodwinking expenses does not create wealth exploding income
1:07:41 and controlling expenses creates wealth for example when I routinely
1:07:45 earned over $100,000 a month I accumulated wealth fast because I
1:07:50 maintained control over my expenses as my income exponentiated expenses
1:07:55 grew linearly and weren't neglected if my income increased by 100%
1:08:01 expenses only grew by 10% I didn't accumulate wealth because
1:08:05 of expense dickery income explosion and expense control created wealth so what
1:08:11 happens when a slow laner commits to the expense variable
1:08:15 well life becomes about what you cannot do you can't take
1:08:19 that trip you can't buy your kids a decent pair
1:08:22 of shoes you can't own that dream car you can't subscribe subribe
1:08:25 to the movie channels yes the good old sacrifice your today
1:08:29 for the promise of tomorrow in other words you settle
1:08:35 slowlane Victory fame or a geriatric award why invest in a plan
1:08:40 that consumes 40 Years of your life and fails most
1:08:43 of the time I wouldn't the dreary reality is that slow
1:08:47 Lan failure doesn't happen overnight failure transpires over the years
1:08:52 like a termite infested Woodshed and when it's Dennis come
1:08:56 to judgment it's too late yes slowlane Victory is as tough
1:09:00 as a truck stop sirloin in a 2002 AARP survey 69%
1:09:06 of the respondents said they would need to work past retirement
1:09:09 age a year earlier 45% said they would need to work
1:09:13 into their 70s or 80s we can deduce something very disturbing
1:09:17 from this data the slow Lanes failure rate is near
1:09:21 70% despite the risks despite the mathematical limitations despite the typical
1:09:26 five-day trade for a weekend despite all of it you might
1:09:29 stand firm and try your luck while Victory isn't impossible I
1:09:34 need to mention a few things slowlane winners are usually
1:09:37 extremely talented elderly or overworked how to win the slow lane
1:09:44 the secret exit the slow lane can be defied if you
1:09:48 can find its secret exit it's get out of jail free
1:09:51 card that neutralizes the limitations of uncontrollable limited Leverage
1:09:56 that secret slow an escape fame fame breaks the mathematical limitations
1:10:01 of intrinsic value those who defy the slow Lan are
1:10:04 the most pervasive in our culture because of Fame the pro athletes
1:10:08 the rappers the musicians the actors the entertainers if you want
1:10:11 to bludge in the slow Lane's weakness you need to get
1:10:15 famous why Fame and notoriety carry a high intrinsic value
1:10:20 people pay extraordinary rates for you in your services even if
1:10:23 you're just like a reality show star and you have
1:10:26 no skills when a 20-year-old basketball player leaves college and scores
1:10:30 a $30 million contract you've just witnessed slowlane Defiance when
1:10:36 an actress lands a $15 million lead role in a major Motion
1:10:39 Picture you've just witnessed slowlane Defiance when an obese freckly
1:10:44 faed Irish guy ascends from a waiter to a top finalist
1:10:48 on American Idol the limitations of the slowlane road map are
1:10:51 shattered because intrinsic value explodes
1:10:55 suddenly intrinsic value has leverage because
1:10:59 of demand unfortunately most people who seek wealth do so
1:11:03 through slowlane Defiance not via the fast lane Fortune leading fames
1:11:08 are the obvious attack why do stadiums breach the capacity
1:11:11 for American Idol auditions Fame explodes intrinsic value you can defy
1:11:16 the slow Lane's limitations by becoming so indispensable that your value
1:11:21 to society skyrockets if Millions Seek You you will be paid
1:11:26 Millions pro basketball player LeBron James is paid Millions because
1:11:30 his skills are in short supply famous actors and entertainers are paid
1:11:35 Millions because Millions demand their brand in Entertainment form extreme
1:11:40 Talent is paid extremely well overworked into corporate management the other
1:11:48 highly sought-after slowlane secret exit is good old corporate management no
1:11:52 doubt you've heard the slowlane missive climb the the corporate ladder
1:11:56 when a corporate CEO Cashes in on $20 million in stock
1:12:00 options you've witnessed another slowl Defiance surely you've heard about all
1:12:04 those overpaid CEOs of large companies raking in the big dough
1:12:09 have you ever looked at their age exclusive of the founders
1:12:12 and the owners most of them are in their 50s
1:12:14 and 60s obviously the roads through corporate management don't happen overnight
1:12:19 from mail room to CEO can take 40 years and if
1:12:23 it does you certainly don't get by taking it easy nope
1:12:26 you arrive early and leave late sorry but I don't have
1:12:31 40 Years of patience waiting for my golden parachute to land
1:12:34 in my backyard successful slow aners get stuck in the middle
1:12:41 I have no desire to be famous or to be
1:12:43 a corporate drone heck I don't even own a suit
1:12:45 or a tie so how would I climb the corporate ladder
1:12:49 if you're allergic to fame and corporate Ascension is a road
1:12:51 to riches what's left Society enfor verus the slow lane
1:12:56 is your only option unfortunately that strategy leads straight
1:12:59 into the middles middle class or middle age yes every Lottery has
1:13:05 a winner bad odds have winners old laners or slow laners
1:13:10 who succeed using a slowlane strategy who survived the slowlane road
1:13:15 map eventually become millionaires but please don't pop the cheap champagne
1:13:20 quite yet the distinction between a slowlane millionaire and a fast
1:13:24 lane millionaire is like the difference between a Buick
1:13:27 and a Ferrari when you recognize the difference you can critique advice
1:13:31 properly and assign it to its correct fast lane or slow
1:13:34 lane box millionaires are rich or are they I recently
1:13:40 read an article about a young woman named cie from the UK
1:13:44 who several years ago won millions in the lottery only
1:13:47 to lose most of it shortly thereafter of course lose implies
1:13:51 that the entire bag of cash flew out of her car
1:13:54 while losing down the Boulevard in her brand new convertible
1:13:58 she didn't lose it she spent it she was just 16
1:14:02 years old when she won the 3 million and it
1:14:04 only took her 6 years to blow it drugs partying exotic
1:14:08 cars breast implants and a jaw dropping $730,000 in designer clothes
1:14:15 the problem cie thought she was rich and she spent like
1:14:19 she was rich surely she bought into her title I'm
1:14:23 a millionaire by 3 million is a decent chunk of change
1:14:27 she needed 30 million for her lifestyle which brings us
1:14:30 to our famous word millionaire when you hear that word what
1:14:34 do you think like wealth you probably have visions
1:14:37 of an extravagant lifestyle boats helicopters
1:14:40 mansions and expensive jewelry for decades
1:14:43 the term millionaire has been ubiquitously used to describe somebody Rich
1:14:49 except these visions of opulence describe a lifestyle of a millionaire
1:14:53 elevated by the f fast lane not to slowlane slowlane
1:14:57 millionaires who don't escape by fame
1:14:59 or corporate bastardization live differently
1:15:03 they own homes in innocuous middleclass neighborhoods they drive unassuming
1:15:07 cars like Hondas or Toyotas they vacation in frequently they limit
1:15:12 their dining expenses they cut coupons and they max out
1:15:15 their 401ks they work 5 days a week at jobs they most
1:15:18 likely hate and diligently save 10% of their paychecks others own
1:15:23 small businesses franch sies and retail stores yes several National best-selling
1:15:29 books have enlightened us these are the millionaires next door
1:15:33 sadly in today's term a millionaire net worth of a million
1:15:37 dollars or more is simply upper middle class A Millionaire is
1:15:41 not rich 5 million is the old 1 million I know
1:15:46 depressing this hidden truth is why many lottery winners go
1:15:50 broke just after a few years winners Envision the lavish life
1:15:55 style and live it not knowing that several million dollars won't
1:15:59 support it if you win a million bucks which after taxes
1:16:02 is only $600,000 your lifestyle shouldn't change if you try
1:16:07 to live the millionaire lifestyle as shown on television a fool
1:16:11 and his money are soon parted playing the lottery is
1:16:14 a symptom of the sidewalk so why would it shock anyone
1:16:17 to discover that a newly crowned lottery winner goes broke just
1:16:21 years later lottery winners assign Rich to the the word millionaire
1:16:26 so their Fortune is fast spent on the icons of wealth
1:16:29 and soon thereafter they're bankrupt
1:16:32 the word millionaire fooled them millionaire
1:16:35 is middle class to live a lifestyle normally reserved for millionaires
1:16:40 you have to amass far more than $1 million having
1:16:44 1 million doesn't entitle you to a lifestyle of the Rich
1:16:47 and Famous you need at least 10 million for that so
1:16:50 when the media spoon feeds you the word millionaire determine
1:16:54 it's perspective is it slowlane and middle class or the fast
1:16:58 lane and Rich 12 distinctions between slowlane and Fastlane millionaires
1:17:06 number one slowlane millionaires make millions in 30 years or more
1:17:11 fast lane millionaires make millions in 10 years or less
1:17:14 slowlane millionaires need to live in middle class homes fast lane
1:17:18 millionaires can live in luxury Estates slowlane millionaires have mbas fast
1:17:24 Lane millionaires hire people with mbas slowlane millionaires let their assets
1:17:30 drift by market forces fast lane millionaires control their assets
1:17:34 and possess the power to manipulate their value slow lane millionaires
1:17:39 can't afford exotic cars fast lanane millionair can afford to drive
1:17:43 whatever they want slowlane millionair work for their time fast lane
1:17:47 millionair have time working for them slow lane millionair are
1:17:52 employees fast lane millionair higher employ employees slow lane millionair have
1:17:58 401ks fast lane millionair offer 401ks slow lane millionaires use mutual
1:18:04 funds in the stock market to get rich fast lane millionaires
1:18:07 use them to stay Rich slowlane millionaires let other people
1:18:11 control their income streams fast lane millionaires control their income streams
1:18:17 slowlane millionair are cheap with money fast lane millionaires are cheap
1:18:21 with time slowlane millionaires use their house for net worth fast
1:18:26 lane millionaires use their house for residency the fast lane
1:18:31 isn't about becoming the next middle class millionaire with tiresome mandates
1:18:35 about what you cannot do it's about what you can do
1:18:41 chapter summary fast lanane distinctions the slow lane has seven dangers
1:18:46 five of which cannot be controlled the risk of lifestyle is
1:18:50 the one risk slow lers will try to control the slow
1:18:55 is predisposed to mediocrity because its mathematical universe is mediocre
1:19:00 slow laners manipulate the expense variable because it's the only thing
1:19:04 they can control exponential income growth and expense management creates
1:19:09 wealth you can break the slowlane equation by exploding your intrinsic
1:19:14 value via fame or Insider corporate management successful slow laners not
1:19:19 famous or in corporate management end in the middle middle class
1:19:22 and middle age slow Lan millionaires are stuck in the middle
1:19:27 class 5 million is the new 1 million a millionaire cannot
1:19:31 live a millionaire lifestyle without Financial discipline lottery winners fall
1:19:36 into the millionaire trap and go broke because they attempt to live
1:19:40 a millionaire lifestyle not understanding that a few million doesn't
1:19:44 go very far [Music] part five wealth the fast lane road
1:20:02 map chapter 16 wealth shortcut the fast lane people would do
1:20:08 better if they knew better Jim ran what about door number
1:20:14 three sidewalk or slow lane sacrific today or tomorrow you
1:20:19 can walk the sidewalk with no financial plan and convince yourself
1:20:22 that the indulgences of today have no consequence for tomorrow
1:20:26 or drive the slow lane and sacrifice your today for the risk
1:20:29 and illusions of a secure tomorrow but wait there is
1:20:33 another Choice an alternative a hybrid Financial road map that can
1:20:37 create wealth fast and slash 40 years from wealth accumulation
1:20:42 fast however is relative if you're 18 you can be Filthy
1:20:45 Rich by 25 if you're 30 you can be retired
1:20:48 by 36 broke at 48 and you can retire by 54
1:20:52 but is it likely risky if you could play one
1:20:55 of three Raffles which one would you play raffle sidewalk first prize
1:21:01 is $10 million awarded immediately your odds of winning one
1:21:06 in six million raffle slow lane first prize is $500,000 awarded
1:21:12 in 40 years your odds of winning one in six
1:21:17 raffle fast lane first prize $10 million awarded in 6 years
1:21:22 your odds of winning one and seven so which did
1:21:26 you pick hopefully raffle fast lane because its rewards far exceed
1:21:30 the incremental risk of raffle slow lane raffle sidewalk of course
1:21:34 is a wasted long shot your choice of financial road maps sidewalk
1:21:39 slow lane or fast lane is like this hypothetical raffle
1:21:43 once you understand the road maps and the respective wealth equations
1:21:46 you can choose the one that will serve as your compass
1:21:51 what is the fast lane the fast lane is a business
1:21:54 and lifestyle strategy characterized by controllable unlimited leverage or C
1:22:00 hence creating an optimal environment
1:22:02 for Rapid wealth creation and extraordinary
1:22:05 Lifestyles definitively pay attention to these four segments number one
1:22:11 controllable unlimited leverage or C whereas the slow Lan is defined
1:22:16 by uncontrollable variables with no Leverage The Fast Lane exploits
1:22:20 the opposite conditions maximum control
1:22:23 and Leverage number two business your own
1:22:27 business self-employment and Entrepreneurship are Centrist to the fast lane
1:22:32 much like a job is to the slow lane number three
1:22:36 lifestyle the fast lane is a lifestyle Choice a commitment
1:22:39 of Blended beliefs processes and actions number four rapid wealth creation
1:22:46 the fast lane is about creating large sums of wealth rapidly
1:22:50 and Beyond the confines of the middle class here's a story
1:22:54 that best describes the fast lane and yes this story
1:22:57 is inspired from a real story posted on the internet after
1:23:01 four long years I sold my company for 32 million rapid
1:23:05 wealth creation and I wouldn't change a thing I'm happy I
1:23:09 sold because I wanted to make money fast and transform
1:23:12 paper money into real money this decision has changed my life
1:23:16 permanently now I do whatever I want and I'm not
1:23:19 the least bit bored the world is my playground I travel I
1:23:23 learned two new languages and how to play piano I play
1:23:27 water sports hike and snowboard at least a month a year
1:23:30 I own three homes I watch Pro Sports and my favorite
1:23:34 teams whenever I choose I watch three to four movies
1:23:36 a week and I read one to two books a week
1:23:40 most of my time is spent with my family I
1:23:42 literally watched my two daughters grow before my eyes my family
1:23:46 has lived on all four corners of the planet including Australia
1:23:49 and the Caribbean looking back it wasn't easy I worked
1:23:53 12 to 6 hours hour days for 4 years almost always
1:23:56 6 days a week and always a few hours on Sunday
1:24:00 we created an awesome service and sold the crap out
1:24:02 of it the business with c i remember tough times I
1:24:06 had to put every dime of my money into the company
1:24:09 we had less than 50 bucks on our account at least
1:24:12 five times except for my family during those startup years I
1:24:16 sacrificed plenty I cancelled cable TV and I temporarily stopped
1:24:21 doing a lot of things I enjoyed because I was committed
1:24:24 to a goal and a dream of something far greater
1:24:27 than a lifetime job the lifestyle now I am an investor
1:24:31 in multiple startup companies and I am making an impact
1:24:34 I could have never imagined I have no apologies or regrets
1:24:38 my life rocks and I wouldn't change a thing if I
1:24:41 didn't make a choice to get into business and start a company
1:24:44 I don't know where I'd be this story epitomizes the fast
1:24:49 lane a business was created a lifestyle grew the business
1:24:53 which opened up the EXP Expressway and the expressway led
1:24:56 to extraordinary wealth which led to freedom and yes it isn't
1:25:01 for everyone the question is is it for you the fast
1:25:06 lane mine posts like the other road maps the Fastlane road
1:25:10 map contains the same mind posts or behavioral characteristics that drive
1:25:15 the fast laner actions along the journey they are debt perception
1:25:21 debt is useful if it allows me to grow and build
1:25:23 my system system time perception time is the most important
1:25:28 asset I have far exceeding money education perception the moment
1:25:33 you stop learning is the moment you stop growing constant expansion
1:25:37 of my knowledge and awareness is critical to my journey
1:25:41 money perception money is everywhere and it's extremely abundant money is
1:25:45 a reflection on how many lives I've touched money reflects the value
1:25:50 I've created primary income source I earn income via my business
1:25:56 systems and Investments primary wealth accelerator I make something
1:26:02 from nothing I give birth to assets and make them valuable
1:26:05 to the marketplace other times I take existing assets and add
1:26:09 value to them wealth perception build business systems for cash flow
1:26:14 and asset valuation wealth equation wealth equals net profit plus
1:26:20 asset value strategy the more people I help the Richer I
1:26:25 become in time money and personal
1:26:28 fulfillment destination lifetime passive income
1:26:31 either through business or Investments responsibility and control life is what
1:26:37 I make it my financial plan is entirely my responsibility
1:26:41 and I choose how I react to my circumstances life perception
1:26:46 my dreams are worth pursuing no matter how outlandish and I
1:26:49 understand that it will take money to make some of those dreams
1:26:52 real these mind posts are what formulate the fast laner
1:26:56 lifestyle it drives action the fast lane road map predisposed
1:27:02 to wealth the fast lane road map is predisposed to wealth
1:27:07 because it operates under a wealth
1:27:08 equation with controllable unlimited variables
1:27:12 and the mathematical cage of time is removed UL L
1:27:16 is replaced with C correctly exploited the road map reveals
1:27:21 a rapid road to wealth via unlimited mathematics evolving via profit
1:27:26 or asset value or both this rapid wealth accumulation expunges years
1:27:31 from the journey to wealth because time is removed or exploited
1:27:36 during the process the fast lane produces wealth in short periods
1:27:40 Millions sometimes billions of dollars yes it's true get rich quick
1:27:48 exists the shadow behind get rich quick successful fast laners get
1:27:54 rich quick now don't let those three words scare you
1:27:57 I know when you hear them you're hit with a flurry
1:27:59 of negative associations starting with scam things like one tiny classified
1:28:05 ad and seminars that cost $55,000 memories of infomercial gurus foreign
1:28:11 lotteries the interior Finance Minister from Nigeria who needs help
1:28:15 unloading $9 million and of course the phony Bill Gates who
1:28:19 need you to forward this email beta test to everyone
1:28:22 and be rewarded with 50 $50,000 in Quick Cash because gosh golly
1:28:27 the attorney on the letter says so get rich quick
1:28:31 is such an abused phrase that it has no credibility beaten
1:28:35 and battered were numb to believe it doesn't exist like Santa
1:28:39 or a unicorn we're advised get rich quick is a scam
1:28:43 I don't blame you but is it true can't you make
1:28:46 millions like they say on infomercials the distinction is that get-rich
1:28:50 schemes aren't endemic of get-rich quick but it's evil Quinn
1:28:54 get rich easy get- Rich easy Shadows its innocent sibling leaving
1:28:59 a trail of victims to be blamed by its brother
1:29:02 get rich easy parades in the Limelight and on late night
1:29:05 television it lies it deceives it casts a mirage of vanity
1:29:10 that all desire just watch this quick start video or buy
1:29:14 this stock software program and Wham you will be rich
1:29:17 in 10 days no that's not get rich quick but get
1:29:22 rich easy and that only leads to a lighter wallet fast
1:29:26 lane success stories ody get rich quick for people to Proclaim
1:29:31 it doesn't exist is just another untruth Advanced by ignorance
1:29:35 don't allow slowlane losers to corrupt truth don't concede don't make
1:29:40 that only happens to other people Your Truth many people have
1:29:44 lived get rich quick because it was preceded by process Tales
1:29:50 from the fast lane unless you live in a vacuum you're
1:29:54 already familiar with the fast lane when anyone experiences a get-rich
1:29:58 quick event via business you're witnessing the fast lane here
1:30:02 are some fast lane stories pulled from the headlines the inventor
1:30:06 who creates a gadget and sells millions of them to 15
1:30:10 Wholesale Distributors the guy who builds a cell phone application
1:30:13 and sells it 50,000 times the guy who formulates an energy
1:30:18 bar to help him Stave off hunger and later is offered
1:30:21 $192 million for the company the guy who builds
1:30:25 a Blog and three years later sells it for $4 million
1:30:28 to a big pharmaceutical company the woman who invents a mop
1:30:32 and sells a half a million of them on QVC the teenager
1:30:36 who builds a website that profits $70,000 a month and later
1:30:40 sells it for Millions the guy who patents a product
1:30:43 process and then licens it to a Fortune 500 company
1:30:46 and goes on to make 14 million the guy who creates
1:30:50 a website to help him listen to his favorite basketball
1:30:52 team and later sells the company for $5.5 billion the guy
1:30:58 who builds a software company and later becomes the richest man
1:31:01 on the planet the Doctor Who researches anti-aging treatments and sells
1:31:05 them to a drug company for 700 million the author
1:31:09 who writes a book about a teenage Wizard and goes
1:31:12 on to become a billionaire the gal who manufactures and sells
1:31:16 20 million undergarments that help women
1:31:18 fight body Gravity the internet marketer
1:31:21 who makes $150,000 a month sell in ads the infomercial
1:31:26 marketer who remakes an existing product and sells 4 million
1:31:30 of the new and improved version the guy who creates an energy
1:31:33 drink to help him stay hydrated and then sells the company
1:31:36 for $530 million hidden get-rich quick Fast Lanes are everywhere
1:31:42 if you just know where to look for them the fast
1:31:46 lane wealth's Industrial Revolution the Industrial Revolution was a historic
1:31:52 period when humans learned how to leverage the speed and efficiency
1:31:55 of machine-based manufacturing manual labor was replaced in favor of systems
1:32:01 and organized Union of distinct parts that coalesced into a specific
1:32:05 production outcome long and arduous tasks manually handled by humans transformed
1:32:10 into mechanization expelling most human labor outside of the production equation
1:32:15 for that era it was their version of get rich
1:32:18 quick products that formerly took months to manufacture now took days
1:32:24 likewise Financial Freedom via the fast lane road map is like
1:32:27 an industrial revolution for wealth the default road to wealth is
1:32:31 manual labor a fight against time and intrinsic value the rapid
1:32:36 road to wealth is to industrialize the wealth process to systemize
1:32:40 it like our ancestors systemized production the differences between the default
1:32:44 Road the slow lane and the shortcut the fast lane
1:32:47 are best demonstrated in an Egyptian Parable the parable of Fast
1:32:53 Lane wealth a great Egyptian pharaoh summons his two young
1:32:57 nephews chuma and Azor and he commissions them to a majestic
1:33:00 task build two Monumental pyramids as a tribute to Egypt upon
1:33:06 completion of each nephew's pyramid Pharaoh promises each an immediate reward
1:33:10 of kingship retirement amidst riches and lavish luxury for the rest
1:33:15 of their natural lives additionally each nephew must construct his pyramid
1:33:20 alone chuma aor both 18 know their daunting task will
1:33:24 take years to complete nonetheless each is primed for the challenge
1:33:28 and honored by Pharaoh's directive they exit Pharaoh's Chambers ready
1:33:32 to begin the long pyramid building process Azor begins work immediately
1:33:38 he slowly drags large heavy stones into a square formation after
1:33:42 a few months the base of azor's pyramid takes shape
1:33:45 the town's folk gather around azor's
1:33:48 constructive efforts and praise His handiwork
1:33:50 the stones are heavy and difficult to move and after one
1:33:54 year of heavy labor azor's perfect square Foundation to the pyramid
1:33:58 is nearly finished but Azor is perplexed the plot of land
1:34:02 that should bear chuma pyramid is empty not one stone
1:34:06 has been laid no Foundation no dirt Engravings nothing it's
1:34:11 as Barren as it was a year ago when Pharaoh first
1:34:14 commissioned the job confused Azor visits chumas home and finds him
1:34:18 in his barn diligently working on a twisted apparatus that resembles
1:34:23 some kind of of human torture device Azor interrupts chuma
1:34:27 what the hell are you doing you're supposed to be building
1:34:30 Pharaoh a pyramid and you spend your days Locked
1:34:33 In This Barn fiddling with that crazy machine Tuma cracks a smile
1:34:38 and says I am building a pyramid leave me alone
1:34:41 Azor scofs yeah sure you are you haven't laid one stone
1:34:45 in over a year Tuma engrossed in unfazed by his brother's
1:34:49 accusation retorts Azor your shortsightedness and thirst for have clouded
1:34:54 your vision you build your pyramid and I will build mine
1:34:58 as aor walks away he chides you fool Pharaoh's going to hang
1:35:02 you in The Gallows when he discovers your treason another year
1:35:06 passes and azour solidifies the base of his pyramid and Begins
1:35:10 the second level except the problem arises Azor struggles
1:35:14 in his progress the stones are heavy and he cannot raise them
1:35:17 to the pyramid's second level challenged by his physical limitations
1:35:21 aor recognizes his weakness he needs more strength to move heavier
1:35:26 stones and to do so seeks the council of benu Egypt's
1:35:31 strongest man for a fee benu trains azour to build stronger
1:35:35 and bigger muscles with great strength Azor anticipates the heavier
1:35:40 stones will be easier to lift on the higher levels meanwhile
1:35:43 Chum's pyramid plot is still Barren azour assumes his brother has
1:35:48 a Death Wish since by all appearances chuma is violating Pharaoh's
1:35:52 mandate a forgets about his brother and his non-existing pyramid
1:35:57 another year passes and azor's pyramid construction Slows To A disheartening
1:36:01 crawl it often takes one month just to place one stone
1:36:06 moving stones to the upper levels requires great strength and Azor
1:36:10 spends much of his time working with benu to build
1:36:13 greater strength additionally Azor is spending most of his money
1:36:17 on counseling fees and the Exotic diet required for the training
1:36:21 azour estimates that his current construction pay his pyramid will be
1:36:25 completed in another 30 years unfazed aor snides after 3
1:36:30 years I've far surpassed my brother he hasn't placed one stone
1:36:34 yet that fool then suddenly one day while hauling a heavy
1:36:38 Stone up his pyramid azour hears a loud commotion erupting
1:36:42 from the Town Square the town's folk regular observers
1:36:45 to his work abruptly abandon his plat to examine the celebratory fuss
1:36:50 curious himself aor takes a break and leaves to investigate surrounded
1:36:55 by a cheering crowd chuma trolls up the Town Square commandeering
1:36:59 a 25- ft Contraption a towering machine built from a twisted
1:37:04 Maze of gantries Wheels levers and ropes as chuma slowly moves
1:37:09 up to Village Street am missst the buoyant crowd aour fears
1:37:12 the explanation after a short tral to chuma Barron pyramid plot
1:37:17 azor's suspicions are confirmed within
1:37:20 minutes chuma strange machine starts moving
1:37:23 heavy stones and begins to lay the foundation to his pyramid
1:37:27 one after another the machine effortlessly lifts the stones and softly
1:37:31 places them side by side into place miraculously the machine
1:37:36 requires little effort for tumor's operation crank a wheel attached
1:37:39 to a rope and a canle lever entwined by a gear
1:37:42 system and bingo heavy stones are moved quickly and magically while
1:37:48 azor's pyramid Foundation took over a year to build chuma lines
1:37:51 up the foundation to his pyramid within one week the second
1:37:56 level that Azor so arduously struggled with is even more
1:37:59 shocking Tuma machine does the work 30 times quicker what took
1:38:03 aour two months takes Chum's machine two days after 40 days
1:38:08 chuma and his machine accomplish as much as azor's three
1:38:11 years of toysome work Azor was destroyed he spent years doing
1:38:16 the heavy lifting while chuma built a machine to do it
1:38:20 for him instead of honoring the machine azour vows I must
1:38:24 get stronger I must lift heavier Stones azour continues the hard
1:38:29 labor of pyramid building while chuma continues to work the crank
1:38:33 of his machine after 8 years chuma finishes pyramid at age
1:38:38 26 3 years to build the system and five years
1:38:41 to reap the benefits of the system the great Pharaoh
1:38:44 is pleased and does as promised he rewards chuma with kingship
1:38:49 and endows him with great riches chuma never has to work
1:38:53 another day in his life meanwhile Azor continues to dredge away
1:38:57 at the same old routine lift rocks waste time and money
1:39:00 to get stronger lift rocks and get stronger sadly Azor
1:39:04 refuses to acknowledge his flawed strategy and endures the same old
1:39:08 process carry heavy Stones until you can lift no more then
1:39:12 get stronger so you can lift heavier Stones this mindless
1:39:17 prescription leads aor to a lifetime of toil he never finishes
1:39:21 pyramid promised to Pharaoh simply because he decides to do
1:39:24 the heavy lifting himself when he should have focused on a system
1:39:27 to do it for him Azor has a heart attack
1:39:30 and dies while in the 12th level of his pyramid just
1:39:34 two levels from finishing he never experiences the great riches promised
1:39:38 by Pharaoh meanwhile chuma retires 40 years early in a crown
1:39:43 of luxury sloshing in free time chuma goes on to become
1:39:47 Egypt's greatest scholar and an accomplished inventor he is inomed
1:39:51 along Pharaoh in the same pyramid he built the fast
1:39:56 lane is a business system the slow lane is a job
1:40:00 the slow lane is a job your hard work traded
1:40:03 for your employer cash azor's struggles resemble that of a slow
1:40:08 laner to get rich you're told to get stronger spend money
1:40:12 return to school and earn more in the job market so
1:40:14 you can lift heavier Stones the fast lane is about building
1:40:18 a better system a better Contraption a better product a better
1:40:22 something that will leverage your work in the slow lane you
1:40:26 are the source of the heavy lifting while in the fast
1:40:29 lane you construct a system that does it for you
1:40:32 on your road trip to wealth the slowlane road map asks
1:40:35 that you endure a long tiresome walk to wealth the toil
1:40:39 of wealth is the process itself in the fast lane
1:40:43 wealth is driven in a business system you create the toil
1:40:46 is the creation and management of the system itself chapter
1:40:51 summary fast lane distinction the risk profile of a fast lane
1:40:56 strategy isn't much different from the slow lane but the rewards
1:40:59 are far greater the fast lane road map is an alternative
1:41:03 Financial strategy predicated on controllable unlimited leverage the fast lane
1:41:09 road map is predisposed to wealth the fast lane road map
1:41:13 is capable of generating get-rich quick results not to be confused
1:41:17 with get-rich easy chapter 17 switch teams and Playbook a man
1:41:25 wrapped up in himself makes a very small bundle Benjamin
1:41:31 Franklin the fast lane road map the playbook for wealth losing
1:41:36 teams use losing playbooks play for the losing team and you're
1:41:39 stuck using their losing Playbook to win switch teams and use
1:41:44 the Winner's Playbook the fast lane road map creates Financial
1:41:48 winners because it uses a winning formula rooted in unlimited
1:41:52 and controllable mathematics where is this Playbook and how do you
1:41:56 get it you have to forsake the ideology of the majority
1:41:59 and become a slowlane Trader switching teams and the Playbook
1:42:06 from the day you were born you were baptized to play
1:42:08 for team consumer from the Barbie doal and the tonker truck
1:42:12 to the Star Wars action figures you've been conditioned
1:42:15 to demand to want products to need products to buy products
1:42:19 and of course to seek out the cheapest of those products
1:42:22 the correlation between the slow lane and the sidewalk is this jobs
1:42:26 exist to facilitate the consumer process you become a brand manager
1:42:30 for a consumer Products Company you become an insurance agent you
1:42:34 become an accountant for some Corporation it's all consumer driven
1:42:38 and focused to move goods and services into the hands of consumers
1:42:42 this consumer focus is like a gravitational pull to keep you
1:42:46 amable to anti Fastlane thinking cracking the code coding the fast
1:42:54 lane road map is as simple as joining the team
1:42:56 that is custodian to the decryption key the winning team is
1:43:00 team producer we shape life's focus on producing not consuming when
1:43:06 you reframe your thinking from the majority thinking consumer to minority
1:43:10 thinking producer you effectively switch teams and allegiances yes become
1:43:16 a producer first and a consumer second applied this means instead
1:43:21 of buying products on TV TV sell products instead of digging
1:43:25 for gold sell shovels instead of taking a class offer
1:43:29 a class instead of borrowing money lend it instead of taking
1:43:33 a job hire for jobs instead of taking a mortgage hold
1:43:37 a mortgage break free from consumption switch sides and reorient
1:43:42 to the world as a producer I know I know it's
1:43:45 not easy however once you see the world from a producer
1:43:49 perspective your perception sharpens like
1:43:51 a fine-tuned radio frequency from static
1:43:54 to clear stereo sound suddenly opportunities have Clarity ideas surface
1:44:00 and scams are exposed this new minority status is critical
1:44:05 to strengthening your wealth creation temperament remember the rich are
1:44:08 the minority and you want to be in that Minority it starts
1:44:12 with a producer mindset producer reorientation when you encounter an advertising
1:44:20 message that coaxes you to buy something examine it from the producer
1:44:24 perspective how does this company make money what is the aim
1:44:28 of its message what kind of business processes are involved
1:44:31 in offering this product or service is this company making
1:44:34 a profit what is the revenue model is this product manufactured
1:44:38 overseas or locally I've never bought a product on late night
1:44:41 television because I'm on the same team as a producer I
1:44:45 see The infomercials for what they are producers the minority
1:44:49 serving the consumer the majority the act now the but wait
1:44:54 there's more the free bonuses these are marketing weapons in a producer's
1:44:58 Arsenal I watch infomercials not to buy but to see
1:45:02 what the pros are doing as producers our job is
1:45:06 to entice consumers to buy as a producer locked in a producer
1:45:10 mindset I attract wealth because consumers seek producers consumers are
1:45:16 the majority who demand their fill to consume richly produce
1:45:22 effectively and the irony of this producer consumer dichotomy once
1:45:27 you succeed as a producer you can consume anything you want
1:45:31 with little consequence because you'll be rich to consume richly produce
1:45:36 richly first unfortunately most people have it backwards consumption and no
1:45:42 production producers get rich consumers get poor switch teams and reorient
1:45:47 yourself as a producer first a consumer second make wealth
1:45:52 a attracted to you be a producer Leverage The Business
1:45:58 of a system to switch teams and become a producer you need
1:46:02 to be an entrepreneur and an innovator you need to be
1:46:05 a Visionary and a Creator you need to give birth
1:46:08 to a business and offer the world value while the centr
1:46:12 theme to a slow lane is a job in the fast
1:46:14 lane it's a business yes good old self-employment I know
1:46:18 not breaking news for get-rich books however it's important to note
1:46:22 that most small business owners are light years away from a fast
1:46:25 lane and Dickering with slow lane metrics some businesses masquerade
1:46:31 as Jobs a fast lane business is the key
1:46:34 to the fast lane wealth equation wealth equals profit plus asset value
1:46:39 because it unlocks leverage a new set of wealth variables
1:46:42 that are unlimited and controllable whereas in the slow lane they're limited
1:46:48 and uncontrollable yes UL is swapped for cul for example
1:46:54 the sale of this book extricates me from the slowlane wealth
1:46:58 equation and its Universe this book puts me into the fast
1:47:01 lane Universe which is governed by its wealth equation of net
1:47:05 profit and asset value this book is a business system
1:47:08 that has unlimited leverage in both time and money first it
1:47:13 survives time and it's capable of earning income long after
1:47:17 my original time investment this book effectively transfers the act of income
1:47:21 generation from from me the human asset to the book
1:47:25 The Business asset from start to finish this book roughly cost
1:47:29 me 1,000 hours of my time if I sell 100,000
1:47:33 books at $5 profit each I will earn $500,000 or roughly
1:47:37 $500 per hour invested if I sell a half a million
1:47:41 books I will earn $2,500 per hour invested the more
1:47:45 I sell the greater the return on my original time investment
1:47:48 as I already paid the Time Imagine 10 years from today
1:47:52 and I sell one copy of this book suddenly I
1:47:55 earned $5 from a Time investment I made years ago if
1:47:58 I guess speak on a radio show for 10 minutes
1:48:01 and that appearance yields 1,000 Book
1:48:04 Sales this 10minute investment yields $5,000
1:48:08 in income 1,000 books times $5 profit and yields a return
1:48:12 on my time at $30,000 per hour can you get rich
1:48:17 trading your time for $30,000 per hour yes you can
1:48:20 and awfully fast you see when you unlock yourself from the handcuffs
1:48:24 of time imposed by the slowlane road map you assign
1:48:28 income to A system that leverages unlimited mathematics and fast wealth
1:48:32 becomes possible the variables in my wealth Universe can be
1:48:36 controlled and leveraged in the next chapter you will discover why
1:48:40 the fast lane can deliver Financial Freedom and wealth faster than
1:48:44 any mutual fund can chapter summary fast lane distinctions producers are
1:48:51 indigenous to the fast lane road map producers are the minority
1:48:56 as are the rich while consumers are the majority as are
1:48:59 the poor when you succeed as a producer you can consume anything you want fast
1:49:05 laners are producers entrepreneurs innovators Visionaries
1:49:09 and creators a business does not make a fast lane
1:49:13 some businesses are jobs in Disguise the fast lane wealth equation
1:49:18 is not bound by time and its variables are unlimited
1:49:22 and control controllable chapter 18 how the rich really get rich
1:49:28 only those who risk going too far can possibly find out
1:49:31 how far one can go TS Elliott the burning question how
1:49:37 did you get rich drive any car that costs more than
1:49:41 most people's homes and strangers will accost you with the question
1:49:45 what do you do for a living this seemingly anoculus
1:49:48 question fronts for the real question burning inside how did
1:49:52 you get rid people want to know the road I've
1:49:55 taken so they can assess their likelihood to travel the same
1:49:58 road when I prompt for a guest the answers are typical
1:50:02 athlete actor a spoiled brat indulged by Rich parents a lottery
1:50:06 winner these speculative answers unmask the reality behind people's perceptions
1:50:12 to get rich you have to get famous inherit money or win
1:50:15 money that's what I thought until I met that Stranger
1:50:18 in his Lamborghini so many years ago the fast PL wealth
1:50:23 equation living wealthy and Youthful exuberance has to shatter the myth
1:50:27 of get rich quick if you're 30 years old and worth
1:50:31 millions and you aren't famous or Rich bya inheritance you
1:50:34 dirty all Fabrics of normality now we can't have that can
1:50:38 we once again the secret is unmasked in the universal language
1:50:41 of mathematics the secret is to divorce yourself from the ugly
1:50:45 and obese slowlane equation ul and trade up to the smoking
1:50:49 hot blonde the fast lane equation cul the fast lane
1:50:54 wealth equation is wealth equals net profit plus asset value
1:51:00 underneath this equation lies the true power of the fast lane
1:51:02 and how to build wealth fast its variables are controllable
1:51:06 and unlimited if you can control the variables inherent to your wealth
1:51:11 equation you can get wealthy those variables are net profit
1:51:15 equals unit sold times unit profit and asset value equals net
1:51:22 profit time industry multiple all business owners leverage this equation
1:51:27 in which unit sold time unit profit will determine net profit
1:51:32 using my internet company as an example my unit profit was
1:51:36 approximately $4 for every website conversion a conversion was a user
1:51:41 who generated a lead on any given day I had
1:51:43 12,000 people visiting my website this means that my units sold
1:51:48 variable had an upper threshold of 12,000 per day I
1:51:53 had the opportunity to sell 12,000 people per day now let's
1:51:58 compare this variable to the slow laners counterpart of hours worked
1:52:02 under my wealth equation my upper limit of wealth is units
1:52:05 sold and currently stood at 12,000 of course 100% conversion is
1:52:10 unreasonable and converting all 12,000 is unlikely likewise in the slow
1:52:15 lane the unreasonable upper limit is 24 because there are
1:52:19 only 24 hours in the day logically the real upper limit
1:52:23 is 8 to 12 hours per day so what is
1:52:26 going to make you rich an upper limit of exposure
1:52:28 to 12,000 people per day or maximizing your hours worked
1:52:33 in the day that's 12,000 versus 24 no contest I get rich
1:52:39 and the slow laner gets old controllable unlimited variables will make
1:52:43 you rich so how did I control this variable how is
1:52:46 it unlimited simple my average conversion ratio was 12% if I
1:52:51 want to make more profit or more money I don't walk
1:52:54 into the boss's office have several weapons available for deployment
1:52:59 number one raise units sold by increasing conversion ratio a 1%
1:53:04 increase from 12% to 133% would give me an instant raise
1:53:07 of about $480 per day that's $14,400 per month if I
1:53:15 redesign the website hit a home run and get conversion
1:53:17 to 15% now I've expanded my income to over $43,000 a month
1:53:23 number two raise units sold by increasing web traffic to raise
1:53:28 profit I can increase traffic if I increase web users
1:53:31 to my website from 12,000 to 15,000 and conversion stays
1:53:35 at 12% my daily income Rises by $1,400 a day that's
1:53:41 over $43,000 a month not likely it's happened I'm some days
1:53:46 I would have traffic spikes where over 20,000 users would visit
1:53:50 number three raise unit profit profit if I detect a weakness
1:53:54 in supply for my service or improve value I can
1:53:57 raise prices and increase my unit profit if my unit profit
1:54:01 moves from $4 to $450 I raise my income to $10,800
1:54:05 per day from $8,000 that translates into an additional $84,000
1:54:11 per month don't you see isn't it wonderful to have control
1:54:16 these were my options to create wealth I had reasonable
1:54:19 control over both variables unit profit and unit it sold whereas
1:54:23 in the slow lane you're left pleading with the boss
1:54:26 for a measly 3% salary raise second notice how my wealth variables
1:54:31 are virtually unlimited I controlled only a small part of the market
1:54:35 and conceivably my upper threshold of traffic wasn't the current
1:54:39 12,000 people but upwards of 50,000 to 100,000 users per
1:54:43 day unit profit is also pliable I could experiment with increased
1:54:48 prices or new Services I remember the time when I
1:54:51 introduced a new service that cost me nothing and I sent
1:54:54 out an email to my advertisers outlining the program within minutes
1:54:58 I made a few thousand in reoccurring yearly income my invested
1:55:02 time was negligible and the results were accumulative high speed
1:55:07 limit equals high potential income the power of this example is
1:55:11 to illustrate why I got rich and most others don't I
1:55:15 changed my universe because my wealth equation was unlimited and controllable
1:55:21 when I made make tiny incremental changes in my strategy I
1:55:25 can explode my income a mere 1% increase in the variables
1:55:29 could mean thousands in a new Lamborghini when your wealth
1:55:32 variables have high leverage so does your income potential or would
1:55:36 you rather stick to the ceiling of 24 hours native
1:55:40 to intrinsic value unfortunately many
1:55:43 enthusiastic business owners engage in Opportunities
1:55:46 with low punitive speeds for example if you sit outside
1:55:50 the hardware store and sell hot dogs from your hot dog
1:55:53 cart you've muzzled your speed with no accelerative leverage the variables
1:55:58 are limited because your reach is confined to a small area
1:56:02 how many hot dogs could you conceivably sell in the day
1:56:06 40 100 is it possible you can go home and Rave
1:56:10 to your wife honey I sold 20,000 hot dogs today it
1:56:15 would never happen again this isn't much different from the 24-hour
1:56:19 cage on intrinsic value small numbers have a strong gravity
1:56:23 toward mediocrity another example is this book itself how many people
1:56:28 are interested in financial Independence or early retirement my market
1:56:33 my upper speed limit is virtually hundreds of millions of people all
1:56:36 over the world to weaponize the Fastlane wealth equation you must
1:56:41 engage in a Fastlane business that has the potential for high
1:56:45 leverage or high speed limits numbers wealth millionaires create and manipulate
1:56:54 assets or asset value in a survey of 3,000 pentam
1:56:59 millionaires which is 5 million net worth or more the Harrison
1:57:02 group reported that almost all pent millionaires made their Fortunes
1:57:06 in a big lump sum after a period of years worth
1:57:10 repeating a big lump sum not by Saving 10% of his paycheck
1:57:15 for 40 years a big lump sum is just another
1:57:18 phrase for asset value furthermore a% either started their own business
1:57:24 or worked for a small company that saw explosive growth
1:57:27 explosive growth is another phrase representing asset value and yet none
1:57:33 of these multi-millionaires had a cushy union job down at the DMV
1:57:37 surprised don't be the primary wealth accelerant for the rich
1:57:42 boils down to one concept appreciable and controllable assets within
1:57:47 our fast lane wealth equation this second component is called
1:57:51 asset value asset value is simply the worth of any
1:57:54 property you own that has Marketplace value slow laners and fast
1:57:58 laners have two antagonistic views of assets slow lers and sidewalkers
1:58:04 buy and sell depreciating assets that decline in value over time
1:58:09 cars boats Electronics designer clothes Gizmodo and sparkly bling to impress
1:58:15 that newly divorced women in the adjacent cubicle these are
1:58:18 all assets that lose value the moment your credit card is
1:58:22 is charged contrary to this fast Landers buy and sell appreciating
1:58:26 assets businesses Brands cash flows
1:58:30 notes intellectual property licenses inventions
1:58:33 patents and real estate as it relates to the fast lane
1:58:37 wealth equation the power of asset value lies in the ability
1:58:41 to control the variable in a virtually Limitless fashion wealth acceleration
1:58:47 by asset value the rich accelerate wealth by accelerating asset value
1:58:52 in selling those upgraded Assets in the marketplace 24-year-old Sheila Hinton
1:58:57 quits her job to become a rolling computer technician eradicating viruses
1:59:01 and cleaning computers at first her business operates in the local
1:59:05 metro area but growth forces her to hire additional technicians
1:59:09 her growth to additional cities is explosive and driven by demand
1:59:13 in a few years Sheila owns a company that operates
1:59:17 in 27 states she moves from a technician to a facilitator
1:59:20 of the system and her company enjoys an impressive $3
1:59:24 million profit after enjoying the profits and saving most of it
1:59:28 she sells her company for $24 million to a large computer
1:59:32 manufacturer she built an asset from nothing to something the asset
1:59:37 was her system and now with a $30 million Nest Egg
1:59:41 she never has to work again the preceding story best represents
1:59:45 the two variables that comprise asset value Asset value equals net
1:59:50 profit times industry multiplier anytime you have an asset that has
1:59:55 sustainable profits an industry multiplier governed by the prevailing market
2:00:00 conditions determines the valuation of that asset other people or companies
2:00:04 will buy that asset based on the asset's net profit multiplied
2:00:09 by the assessed multiple for example if you own a manufacturing
2:00:13 company that Nets $100,000 and the average multiple for your industry
2:00:17 is six your asset value is worth $600,000 industry multipliers
2:00:23 are subject to intense negotiating as they rise and fall
2:00:26 with the economy and within industry sectors you might already be
2:00:31 familiar with multipliers stocks trading on the public markets Define
2:00:35 the multiplier for each respective company by the price to earnings
2:00:38 ratio or PE if a company's stock trades at 10times PE
2:00:44 investors are purchasing that company at a multiple of 10 times
2:00:48 price their earnings is relevant regardless of whether your company
2:00:51 is a small private company or a large publicly traded company
2:00:55 the valuation of your company is predicated on the subjective PE
2:00:59 for your particular industry for example in my particular webspace industry
2:01:04 multipliers range from 2 to six for this analysis let's use
2:01:08 the middle four this means that anytime I increased my net
2:01:13 profit the value of my business increased by a minimum
2:01:16 factor of four or 400% let me repeat that 4 400%
2:01:23 where could you get a return of 400% in today's
2:01:26 Financial Market are there any mutual funds paying 400% forget about
2:01:31 today how about ever in effect this puts a phenomenal wealth
2:01:35 building tool at your disposal since net income profit or earnings
2:01:39 can determine asset value I experienced asset growth of 400%
2:01:44 every time I increased that profit for every dollar I earned
2:01:48 the value of my company would increase by a factor
2:01:51 of four or $4 if my net profit increased a half
2:01:55 a million dollars for the year my company's valuation increased
2:01:58 by 2 million here is a list of average multiples per respective
2:02:04 industry advertising multiple 2.85 beauty
2:02:08 shops multiple 4.1 carpet cleaning multiple 5.2 employment agencies multiple 5.4
2:02:18 gasoline stations multiple 3.7 grocery stores
2:02:22 multiple 11.3 medical labs multiple 2.6 patent owners and lessers
2:02:29 multiple 14.5 physical fitness facilities multiple 3.5 plumbing and HVAC
2:02:36 Services multiple 4.5 Surgical and Medical Equipment multiple 17.3 the wealth
2:02:44 acceleration factor or WF suppose you're a disgusted engineer employed
2:02:50 by a multinational corporation you've been employed for 3 years
2:02:53 and diligently saved 10% of your paycheck and invested into a mutual
2:02:57 fund earning an average of 8% a year your wealth acceleration
2:03:01 factor or WF is 8% now suppose you quit your job
2:03:06 and take your 3 years of experience and set off
2:03:08 to create a company manufacturing medical devices you estimate that your total
2:03:13 Market or potential buyers for your medical product is 16 million
2:03:18 according to our chart above the average multiple for the medical
2:03:21 device industry is over 17 this means within your scope
2:03:25 of wealth acceleration you can accelerate wealth at a factor
2:03:28 of 17 or 1700% your wealth acceleration factor or WF is
2:03:36 1700% let's extend this example further for the next 6 years
2:03:40 you grow the company to the point that it has
2:03:42 a net income of $1.2 million per year this means you
2:03:46 now earn $100,000 a month your net profit and your company
2:03:50 the asset is not worth in the neighborhood of $18.4 million
2:03:55 based on the average multiple which is 17.32 time 1.2 million
2:04:00 in profit you could choose to continue to grow the business
2:04:04 grow wealth by a asset value and cash flow grow
2:04:08 income or seek to liquidate sell asset value to realize wealth
2:04:13 acceleration contrast the two wealth acceleration options for the slow
2:04:16 laner and the fast laner your wealth acceleration options if you
2:04:20 stay as an employed engineer number one grow net income
2:04:24 with an income potential only limited by the number of devices you
2:04:27 can sell that is 16 million number two grow asset
2:04:31 value at a factor of 1 1700% number three liquidate asset
2:04:36 value and turn paper money into real money can you now
2:04:40 see why some 30-year-olds are worth 50 million and some others
2:04:44 are worth 13,000 the fast lane Universe operates on gains
2:04:48 of 1700% and millions while the slowlane universe is 8% and 40
2:04:54 one plan is about Hope while the other plan is
2:04:57 about control breaking news 8% and 40 makes millionaires in 40
2:05:03 years 1700% and 16 million makes billionaires in four years
2:05:10 wealth's dual flanked attack zealous pursuit of net profit is
2:05:14 a double flanked attack at creating wealth since asset value is
2:05:18 tied to net profit raising net profit simultaneous iously elevates asset
2:05:23 value by the average industry multiple of course this works
2:05:26 in the opposite as well if your company stagnates and net income
2:05:30 starts to erode so will a corresponding asset value when I
2:05:35 repurchased my company I paid $250,000 I then for the next
2:05:39 several years manipulated the asset and increased its value number
2:05:44 one I expanded my customer base by 30% number two I
2:05:48 reduced expenses improving profitability number
2:05:51 three I streamlined operations which
2:05:53 created passivity number four I elevated net income over this process
2:05:59 my net income exploded and with it asset value then
2:06:03 subsequently after profiting Millions passively I put the company up
2:06:07 for sale and entertained multi-million dollar offers I bought an asset
2:06:12 for 250,000 appreciated and manipulated the variables and then sold it
2:06:17 for Millions I controlled my financial plan the plan didn't
2:06:21 control me in the fast lane your wealth accelerator is based
2:06:25 on creating or buying appreciative assets
2:06:28 adding value and manipulating the variables
2:06:31 and then selling or you can opt for the slowlane alternative
2:06:34 dump $200 a month into a mutual fund and pray
2:06:38 for 8% per year and 40 Years of employment Excuse me
2:06:42 while I laugh Superfast wealth
2:06:46 acceleration liquidation events liquidation events can
2:06:50 create millionaires overnight but only
2:06:53 if liquidation occurs liquidation events are
2:06:56 the process of selling your appreciable asset to the market it's
2:06:59 a fast lane exit strategy John twit nuts creates a social
2:07:04 networking website that goes viral soon millions of people are using
2:07:08 his service and John finds himself entertaining buyout offers and Venture
2:07:13 Capital Investments despite having no revenue and no profit John
2:07:17 has built an asset that has value to the marketplace he
2:07:21 re receives a $640 million offer for his service
2:07:24 from the web's leading search engine John declines arguing that his business
2:07:29 will be worth more money once he starts generating Revenue
2:07:32 while this is true it's a gamble after a year
2:07:35 and a half John's social networking service falls out of Vogue
2:07:39 proving that the service was nothing more than a fad the company
2:07:43 becomes a bad party joke in search of glowing valuations
2:07:46 on a declining property Joe no longer receives investor or buyout
2:07:51 interest he realizes too late that he should have taken
2:07:54 the 640 million and experienced a liquidation event he eventually sells
2:07:59 the company at a fire sale price of 2.5 million
2:08:03 to a private Equity Firm his poor timing cost him more than
2:08:06 600 million asset valuations of business real estate and other appreciable
2:08:12 assets are nothing but just that valuations based on subjective analysis
2:08:17 and Market data if the company you built from scratch
2:08:20 has a paper valuation of 60 million and your bank account
2:08:24 only has $10,000 are you really a millionaire not really ill
2:08:29 Liquid Paper millionaires can't buy Ferraris and palatial Estates money does
2:08:35 and to get the money you have to increase the profit
2:08:37 save it or go for the Big Exit liquidation fast
2:08:42 laners accelerate wealth by building cash flowing assets that can be
2:08:46 sold in the marketplace to realize gains their wealth equation has
2:08:50 controllable un unlimited leverage chapter
2:08:54 summary fast lane distinctions the key
2:08:57 to the fast lane wealth equation is to have a high
2:09:00 speed limit or an unlimited range of values for units
2:09:03 sold this creates leverage the market for your product or service
2:09:07 determines your upper limit the higher your speed limit the higher
2:09:12 your potential income the primary wealth accelerant for the rich
2:09:16 is asset value defined as appreciable assets created founded or bought
2:09:22 wealth creation via asset value is accelerated by each industry's average
2:09:26 multiplier for every dollar and net income realized the asset value
2:09:30 multiplies by a factor of the multiple your industry of specialization
2:09:35 will determine the average multiple that determines your wealth accelerant
2:09:39 Factor if the multiple is three your wff or wealth acceleration
2:09:43 factor is 300% liquidation events transform appreciated assets paper net worth
2:09:49 into money real net worth that could be transformed into another
2:09:53 passive income stream a money system chapter 19 divorce wealth
2:10:00 from time time is the coin of your life it is
2:10:04 the only coin you have and only you can determine
2:10:06 how it will be spent be careful lest you let other
2:10:09 people spend it for you Carl Samberg industrializing wealth divorce
2:10:16 from time my first fast lane taste was in my late 20s
2:10:20 when I had one of the worst worst months
2:10:21 of my life a brutal mix of a bad relationship gone South
2:10:25 and some troubling Health news served as a lethal cocktail
2:10:28 to my business productivity I spent most of the month in bed
2:10:32 with the shades drawn watching Judge Judy unleash a firestorm
2:10:36 of Common Sense whoop ass during this troubling time I had
2:10:39 to cash in my fast lane lottery ticket and let me
2:10:42 tell you it paid despite being checked out on my life
2:10:46 my income actually grew yes grew my income didn't stop
2:10:52 because I stopped so how did I get so lucky I
2:10:55 was divorced from time years earlier I broke the chains
2:10:59 of my time for money this allowed me to escape the strangle
2:11:03 hold of the slowlane equation and operate on the fast lane
2:11:06 playing field when your wealth is predicated on factors that you
2:11:09 cannot control and that are implicitly limited you aren't going
2:11:13 to make fast progress you aren't in control because time is
2:11:16 in control you aren't in control because the boss is
2:11:19 in control you aren't in control because the stock market is
2:11:23 in control how did I escape these controls that Society finds
2:11:27 so perfectly acceptable well instead of trading my time for money
2:11:31 manual labor I traded it into a business system industrialized
2:11:36 wealth production in my situation time was working for me not
2:11:41 against me my business system earned money with the passage
2:11:45 of time and yet was exclusive of my time it was
2:11:49 a virtual money tree and it didn't care what I
2:11:51 was doing whether I was watching Jerry Springer or jet skiing
2:11:55 in Jamaica the system was built to be its own machine
2:11:58 a living breathing entity that did the dirty work for me
2:12:02 my system was a surrogate and traded its time I owned
2:12:06 my time instead of time owning me passive income the Holy
2:12:12 Grail to retirement the buzzword in money-making circles is passive
2:12:17 income earning income while not working while retired I receive checks
2:12:22 every month like clockwork and I don't lift a finger passive
2:12:25 income is a successful divorce from the work for money equation
2:12:29 indigenous to the slow lane the beauty of passive income is
2:12:32 this it doesn't care if you're 20 years old or 80
2:12:36 if your monthly income exceeds your lifestyle expenses including taxes
2:12:40 guess what you're retired the fast lane road map is
2:12:44 engineered for two purposes it's engineered to create a passive
2:12:47 income stream to the excess of your expenses and lifestyle desire
2:12:51 and to make Financial Freedom a reality exclusive of age
2:12:57 to break time is to grow a money tree mom convinced me
2:13:02 it was true we can't afford that do you think money
2:13:04 grows on trees well she was wrong money grows on trees
2:13:09 if you own a money tree and you can own one
2:13:12 too if you know how and where to get the seeds
2:13:15 money trees are business systems that survive on their own
2:13:19 they require periodic support in nurturing but survive on their own
2:13:23 creating a surrogate for your time for Money Trade A few
2:13:26 years ago I was in Vegas and lost nearly $2,000
2:13:29 gambling after retreating to my hotel room with my tail between
2:13:33 my legs I realized why fret I lost $2,000 and yet
2:13:38 on that day my money tree my internet company that I
2:13:41 created earned $6,000 while I gambled or slept swam or ate
2:13:47 my blooming Money Tree bore fruit a money tree is
2:13:50 a big business system and it's the fast lane road map's
2:13:53 Main Street Money Trees create passive income streams before you officially
2:13:59 retire yes you can experience the destination of retirement and Financial
2:14:03 Freedom without actually being retired this is aching to taking
2:14:07 a vacation to the South Pacific and magically bypassing the 9-hour
2:14:11 plane ride money tree seedlings a fast lane business not
2:14:18 all businesses are fast lane and many of them can't be
2:14:20 trans formed into Money Trees misled by gurus and life
2:14:24 coaches wannabe entrepreneurs are steered astray Under The Lure of Be
2:14:29 Your Own Boss or do what you love and head
2:14:32 down a path of business servitude that is identical to being
2:14:35 indentured to a job it is Jillian's dream to be
2:14:39 her own boss after a 133-year career on Wall Street Jillian quits
2:14:43 her financial advisor job and buys a well-known Deli franchise
2:14:48 she liquidates half of her 401k to pay for the Fran
2:14:51 franchise fees and startup costs 3 months later she is
2:14:54 in business and expects to realize her dream but Jillian discovers
2:14:58 that her dream is nothing but a nightmare between 7-Day work
2:15:02 weeks long hours and constant bickering between her and the corporate
2:15:06 franchiser she burns out in 2 years her profit margins slim
2:15:11 and softened by franchise royalties doesn't allow her to hire an operator
2:15:15 to run the restaurant in her place she feels trapped
2:15:18 as she trades her time for dollars although she earns $90,000
2:15:23 a year profit in her business Jillian has no free time
2:15:26 to enjoy the fruits of her labor she could pay $60,000
2:15:30 to a general manager which would give her free time
2:15:33 knowing she can't survive on $330,000 per year she feels trapped
2:15:37 to her business while her profit is cornered into submission four
2:15:42 years later she puts the business up for sale and seeks
2:15:44 the comfort of a 9 to-5 job too many people
2:15:48 plant businesses in Barren and fertile soil that is incapable
2:15:52 of spawning money trees and which is only suitable for a scrawny
2:15:56 slowl twig that sucks up time and money the five
2:16:01 Fastlane business seedlings there are five business seedlings to Money
2:16:06 Trees mind you these aren't absolute and they interbreed with each
2:16:10 other each system inherently has a grade that rates its level
2:16:13 of passivity a higher grade means a greater potential for passivity
2:16:17 but not necessarily a greater income the seed Lings are
2:16:22 number one rental systems number two computer software systems number three
2:16:27 content systems number four Distribution
2:16:30 Systems number five human resource systems
2:16:35 seedling number one rental systems passivity grade a real estate is
2:16:40 one rental system I consider real estate Money Trees as fast
2:16:44 lane 1.0 or wealth 1.0 it's the old way and still
2:16:49 very much a road to wealth for example I own
2:16:52 a single family rental home with a great tenant I could
2:16:55 be living on the moon and each month I get
2:16:57 a check in the mail because my time is detached from its
2:17:01 income real estate is a perfect example of wealth 1.0
2:17:05 because real estate is its own system it is 95% passive
2:17:10 as time passes tenants pay landlords to use their property
2:17:14 from single families to apartment
2:17:15 buildings to massive commercial Office Buildings
2:17:18 real estate has always been the default choice for seedling Money
2:17:22 Trees furthermore real estate is an asset that can be manipulated
2:17:26 and its value appreciated appreciative assets or asset value are
2:17:31 cornerstones in the fast lane wealth equation don't want to get
2:17:34 involved in real estate no problem rental systems aren't just
2:17:38 reserved for Real Estate rental systems can come from a variety
2:17:41 of other sources not real estate oriented leases royalty payments
2:17:46 and Licensing are other forms of rental systems that can produce reoccurring
2:17:50 month monthly income for example when you own their rights
2:17:53 to a music collection corporations have to pay you royalty to use
2:17:57 the music the work might have been recorded decades earlier
2:18:00 but it still generates royalties likewise if you invent and patent
2:18:05 a product process and license it to another company you
2:18:08 again earn income from the licensing fee the patent was invented
2:18:11 and registered yet its income survives time exclusive of your time
2:18:16 cartoonists license their Artistry to book authors and newspaper producers
2:18:21 the creation of the cartoon might have happened years ago yet
2:18:24 it survives time and generates rental income for the owner rental systems
2:18:29 are powerful Money Trees because they are high in the passivity
2:18:32 scale and survive time seedling number two computer software systems
2:18:37 passivity grade A minus my preferred system is computer and software
2:18:43 systems including the Internet it's no shock that the internet has
2:18:46 paved the road to Millions more than any other Road
2:18:49 out there in fact I heard a statistic the other day
2:18:52 that the internet has created more millionaires in the last five
2:18:55 years than the previous five decades combined what makes the internet
2:18:59 and computer systems so potent computers are miraculous inventions and fertile
2:19:04 seeds to Money Trees they work 24 hours a day
2:19:08 7 days a week and they don't about working conditions they
2:19:11 don't that you don't pay them enough they don't in moan
2:19:15 about co-workers like lazy Joan or same shirt Bob nope
2:19:18 computers aren't late they don't ask ask for pay raises
2:19:21 and they don't care that you just bought a new Mercedes
2:19:24 S Class nope they just do what they're programed to do
2:19:27 and it's done what sets the internet apart from real
2:19:30 estate is it implicitly contains leverage when you own a website
2:19:34 you're accessible to Millions when you own a three-bedroom home
2:19:38 on Elm Street it's accessible to a few this Duality makes internet
2:19:42 systems one of the best business seedlings in existence additionally
2:19:46 computer systems aren't limited to the internet it could be software
2:19:50 or applications some of the richest people on the planet are
2:19:53 software billionaires like Bill Gates of Microsoft and Larry Ellison of Oracle
2:19:58 software enjoys plump margins because it can be easily replicated
2:20:02 once the code is written it's done you can easily sell
2:20:05 one or 10,000 now can you replicate an office building
2:20:08 with ease you can't software millionaires can be Average Joe's Facebook
2:20:14 and iPhone application developers are making money fast one iPhone developer
2:20:19 Nicholas raked in $600,000 in a single month with a single
2:20:23 iPhone game in a phone interview Nicholas said that he
2:20:26 wouldn't be shocked if he became a millionaire by the Year's
2:20:28 End wow one day Nicholas is treading the slow lane
2:20:32 at his nice cushy job and popping a few Benjamins
2:20:35 into his 401k then suddenly he finds himself smack in the middle
2:20:39 of a fast lane of course the road to the fast
2:20:42 lane wasn't easy for necklace an engineer at Sun Microsystems
2:20:45 he worked on his application after working 8 hour days cradling
2:20:49 his one-year-old son in one hand and coding with the other
2:20:53 so how did he learn to code an iPhone app Nicholas
2:20:56 couldn't afford books so he taught himself by scouring websites
2:21:01 hm do you smell a process behind the event software when
2:21:05 tapped into potent distribution can be replicated to Millions it scales
2:21:10 without significant degradation to passivity
2:21:14 seedling number three content systems passivity
2:21:17 grade B+ content systems are systems of information that information can
2:21:23 be fused to a variety of other systems like the internet
2:21:25 and physical Distribution Systems this book is a Content system
2:21:29 that I can effectively move through other channels like the internet
2:21:32 or a book distributor in the old days of wealth striking
2:21:35 it rich via content meant you had to be a newspaper
2:21:38 Mogul magazine publisher or a successful author control the Press
2:21:43 distribute content information like software often has ease of replication I
2:21:49 can print 10 million of these books books I will
2:21:51 never own 10 million pieces of real estate nor do I
2:21:54 have any desire like their software counterparts some of the richest
2:21:57 people on the planet are successful authors in a few short
2:22:01 years JK Rowling author and owner of the Harry Potter brand
2:22:05 went from being a 32-year-old divorced English teacher to a media
2:22:08 Mogul worth over 400 million the single mom has sold
2:22:12 over 30 million copies of her books in 35 different
2:22:15 languages I guess she didn't hear the excuse I'm a single
2:22:19 mom and I don't have time time Miss Rowling recalls
2:22:22 the happiest point of her life not the acquisition of millions
2:22:25 but the point at which she could write fulltime similarly Dan
2:22:30 Brown has sold over 80 million copies of The Da
2:22:32 Vinci Code in 51 languages let me be perfectly clear if
2:22:37 you sell 80 million of anything you will be a very
2:22:40 rich human being the latest trend of content distribution has merged
2:22:45 with computer systems blogs social networks ebooks and online magazines
2:22:49 all serve the newest hybrid of computer systems and content distribution
2:22:54 in fact this new combination is so powerful that it is
2:22:57 driving many of the old Hardline models out of business paper
2:23:02 newspapers and magazines are officially endangered to be extinct
2:23:06 in the coming decade you see change creates Millionaires and those who
2:23:10 observe and take advantage of the change will be the new
2:23:13 Millionaires and the new billionaires content also survives time this book
2:23:19 might have taken me years to write but it also
2:23:21 survives years if someone buys this book 5 years from now
2:23:25 I will earn a small profit on a Time investment I
2:23:28 made years earlier the content is an asset that is sailable
2:23:33 over and over again and with each sale the effective
2:23:36 time cost declines while the hourly rate of return expands seedling
2:23:43 number four Distribution Systems passivity Grade B a distribution system is
2:23:49 any structure or organization designed to move products to the masses
2:23:53 Distribution Systems can be hybrids with other seedlings such as content
2:23:56 and computer systems if you invent and manufacture a new
2:24:00 product and sell it on QVC you are leveraging a distribution
2:24:04 system if you sell that product via infomercial at 2 a.m.
2:24:08 you are also leveraging a distribution system if you sell your product
2:24:12 to four Wholesale Distributors that in turn sell it to retailers
2:24:16 like Walmart and Target you are leveraging a distribution system when
2:24:20 inventing any product The Invention is always half the battle distribution
2:24:25 is the other the greatest product in the world can go
2:24:28 unused if it isn't leveraged into the proper distribution system either one
2:24:32 that exists or one that you create amazon.com is one example
2:24:37 of a distribution system that I use this book sells on Amazon
2:24:41 and is available to Millions however a book sitting on Amazon
2:24:45 represents unrealized potential like a thousand
2:24:48 horsepower car sitting in the garage
2:24:50 it is my job to turn the engine on and drive
2:24:53 the power of the distribution system the tool exists ready to be
2:24:57 exploited by successful or failed execution
2:25:01 our iPhone developer leveraged the iPhone
2:25:04 app store to move his software this was his distribution Point
2:25:08 without the distribution he couldn't sell the software distribution is a means
2:25:12 to move product to the masses some systems are better than others
2:25:15 and when it comes to distribution it all depends on the control
2:25:19 structure if if you create a network marketing company to sell
2:25:22 your new vitamin product you are creating a powerful distribution Network
2:25:26 capable of earning Millions if you join a network marketing company you
2:25:31 are electing to be a gear in the distribution process another
2:25:35 potent form of distribution is franchising or chaining when a successful store
2:25:39 concept is branded and systemized it can be replicated and sold
2:25:43 to other individuals Savvy Fastlane entrepreneurs
2:25:47 recognize that a successful local business
2:25:49 with weak letter could be made highly leveraged by franchises or chains
2:25:54 now does this path sound familiar well it should this is
2:25:57 what Starbucks did to become the biggest coffee chain in the world
2:26:01 other restaurants deploy a combination of chains and franchises Dairy Queen
2:26:05 and McDonald's both have chains and franchises if your business operates
2:26:09 in limited scale it can be conquered with chains and franchises if
2:26:14 you own one hot dog cart and sell at one location
2:26:17 there really is no leverage however if you own 500 hot dog
2:26:21 carts and sell at 500 locations to 500 owner operators suddenly
2:26:26 leverage appears the Fastlane wealth equation
2:26:29 has power seedling number five human
2:26:33 resource systems passivity grade C amazon.com is a distribution system backboned
2:26:40 by a computer system and operated by a human resource system human
2:26:44 resource systems are the most expensive and complicated to run humans
2:26:48 are unpredictable expensive and difficult to control ask anyone with the company
2:26:54 that relies on employees how challenging it is to keep employees
2:26:58 happy I came to the employee Crossroad with my own company I
2:27:02 had to either suffer internet technology obsolescence or hire two additional
2:27:06 people to scale my company to the next level since my business
2:27:09 was already 80% passive I knew that adding employees would erode
2:27:13 the passivity of the business because employees need management and at a certain
2:27:18 level even managers need managers the other Alternatives were to keep
2:27:22 my company an autopilot and watch it slowly degrade over the years
2:27:26 or dig in and get back to Startup mode or sell
2:27:29 it after evaluating the options I chose to sell in my case
2:27:34 human resource additions would have subtracted to passivity not added while
2:27:39 I would have made more money hiring more people I wasn't
2:27:42 willing to forgo my free time for it a year after
2:27:45 I sold my company I examined the possibility of a parking business
2:27:49 near the airport local travelers to the Phoenix Airport could Valet
2:27:52 Park their car in a neighboring parking lot and get chauffeured
2:27:56 to the airport in general this was a rental system people would
2:27:59 park to pay their car and I would earn a daily fee
2:28:01 for each parked car it had internet like qualities it ran
2:28:05 247 and generated income with a simple passage of time it was
2:28:10 a great idea with a high potential for passivity I found
2:28:13 land for sale near the airport and it was perfect I started
2:28:17 to run numbers projections and scenarios to see how I can
2:28:19 make this business a reality however
2:28:22 the numbers uncovered something important while
2:28:24 the business model was truly a rental system the operation itself
2:28:27 was a human resource system to make this idea a successful business
2:28:32 it would have required at least two dozen people on payroll
2:28:34 at all times that stopped me cold and I didn't pursue it
2:28:38 any further I wasn't willing to risk trading passivity for a human
2:28:41 resource system that is unpredictable and difficult to manage a member
2:28:46 of the Fast Lane Community owns a few self storage facilities
2:28:49 hers business is a rental system people pay money to store
2:28:52 their junk and she receives a monthly income you'd assumed that her facility
2:28:57 is run by a human resource system managers and property assistants
2:29:01 but it isn't her properties have automated kiosks that run each
2:29:04 property a computer system this makes your business mostly passive remove
2:29:09 the kiosk add human resource systems and passivity drops so does
2:29:14 this suggest that human resource systems are a drain to passivity it depends
2:29:19 first what is the existing level of passivity to the business
2:29:22 as it is now if you own a coffee shop and work
2:29:24 80 hours a week you have no passivity a general manager
2:29:28 or a human resource system would raise passivity by an estimated 40%
2:29:34 in my business I was operating at 85% passivity adding any
2:29:38 human resource system would have lowered passivity human resource systems can
2:29:42 add passivity or eroded good employees nurture Money Trees bad employees
2:29:48 pluck The Fruit Of Money Trees and require pruning however don't let
2:29:53 that scare you if you want to make millions of dollars
2:29:55 or billions human resource systems are needed because you simply can't do
2:30:00 everything yourself chapter summary fast lane
2:30:04 distinctions to divorce yourself from the slow
2:30:07 Lane's transactional relationship of time for money you need to become
2:30:10 a producer specifically a business owner Business Systems break the bond
2:30:16 between your time for money because they act like surrogate operatives
2:30:19 for your time trade if you have a passive income that exceeds
2:30:23 all your needs and lifestyle expenses
2:30:25 including taxes you're retired retirement can
2:30:29 happen at any age the fruit from a money tree is
2:30:33 passive income a fast Lan objective is to create a business system
2:30:37 that survives time exclusive of your time the five money tree
2:30:42 seedlings are rental Systems computer systems
2:30:45 content systems Distribution Systems and human
2:30:48 resource systems real estate licenses and patents are examples of rental
2:30:53 systems internet and software businesses
2:30:56 are examples of computer systems authoring
2:30:59 books blogging and magazines are forms of content systems franchising chaining
2:31:05 network marketing and television marketing are
2:31:07 examples of Distribution Systems human resource
2:31:11 systems can add or subtract to passivity human resource systems are
2:31:15 the most expensive to manage and implement chapter 20 recruit your army
2:31:21 of Freedom Fighters the rich rule over the poor and the borrower
2:31:26 is slave to the lender Proverbs 22:7 how the rich explode
2:31:33 wealth I spent a few years chauffeuring clients in limousines so
2:31:37 I heard a lot I remember Gary a young 20-some client who
2:31:40 hired our limousine several times a month to serve as his personal
2:31:44 escort to parties and beer drinking excursions oddly this guy wouldn't
2:31:48 just hire us on Friday or sat Saturday he hired US
2:31:51 during the week every day of his life was his weekend when
2:31:55 he hired us I knew it was going to be a long
2:31:56 night and a profitable one since he tipped fabulously being broke
2:32:01 and a student of wealth I couldn't bottle my curiosity I
2:32:04 asked the limo company owner hey what's Gary's story he told me
2:32:08 that Gary was semi-retired and just sold his Administrative Office company
2:32:12 for Millions wow this guy couldn't have been much older than I
2:32:16 and he was already retired and Living Large the next few
2:32:20 times I chauffeured the man I EES dropped on his conversations hoping
2:32:23 to catch a tasty tidbit of the Rich and I did
2:32:27 to his Club wingman I heard Gary drunkenly declare thanks to municipals
2:32:31 and treasuries I never have to work another day in my life
2:32:35 Wham another piece of the wealth puzzle solved the best passive
2:32:41 income venue in existence in the prior chapter I neglected to mention
2:32:46 the best money tree seedling in existence I omitted it because it
2:32:50 really isn't a business seedling at all but a seed you
2:32:52 already possess whether you're broke in a dead end job or without
2:32:56 a business you already have the raw materials for the best money
2:33:01 tree seed in existence what is it take a guess real estate
2:33:06 an internet business maybe a network marketing company licensing an invention
2:33:11 no no hell no and no the best Money Tree in existence
2:33:16 sits right in your pocketbook the good oldfashioned Buck yes money
2:33:22 money is the king of Money Trees how is money passive
2:33:26 if you have a lot of money you're given the gate
2:33:29 key to switch teams from consumer to producer specifically you move
2:33:33 from borrower to lender you move from employee to employer you move
2:33:38 from customer to owner in other words people pay you to use
2:33:42 your money in the form of Interest or ownership for example
2:33:46 let's examine interest which is the fee earned to lend money right
2:33:50 now you're probably someone who doesn't earn interest but pays it someone
2:33:54 lent you money for the mortgage on your home and in return
2:33:57 you pay the note holder interest that interest is profit or income
2:34:01 to somebody else while the act of becoming a lender sounds
2:34:04 complicated it really isn't anytime you buy a certificate of deposit
2:34:07 from a bank you become a lender anytime you buy a municipal
2:34:10 Bond either directly from the source or indirectly via mutual fund
2:34:14 you become a lender when you deposit money in the bank
2:34:17 you become a lender as a lender you don't don't administer
2:34:20 the loans you just sit back and collect checks it's super easy
2:34:24 and super passive Gary my rich limousine passenger was a lender
2:34:28 who never had to work another day in his life savers become
2:34:33 lenders owners and producers I heard a radio commercial the other day
2:34:38 from a self-proclaimed dual dad Guru who declared Savers are losers I
2:34:44 couldn't believe my ears Savers are losers and who are the winners
2:34:48 the people you advise the borrow Millions on risky real estate
2:34:51 Investments Savers aren't losers Savers
2:34:54 are winners because they eventually become
2:34:56 lenders Savers are winners because they
2:34:58 eventually become owners and companies Savers
2:35:01 are winners because they become producers and build Assets Now open
2:35:06 your wallet and look at a dollar one Buck it doesn't buy
2:35:09 much but it's the embryonic start to a passive income stream
2:35:13 $ar has the power to give you a nickel of passive income
2:35:17 for Life yes for Life while one nickel buys squat it
2:35:24 unlocks the DNA implicit in money it's fully passive I retired
2:35:29 in my 30s because of this simple reality I'm A lender
2:35:32 and when you have a lot of money to lend you live free
2:35:34 because passive income arrives every month now get this if you
2:35:39 had $10 million and lent it at a mere 5% interest you'd
2:35:44 enjoy a passive income of over $441,000 every every single month
2:35:51 at 8% your monthly income would be over $66,000 per month fully
2:35:56 passive over $60,000 every month and guess what this is without
2:36:02 touching the principal you can do this for years and still
2:36:05 have $10 million left over now imagine opening your mailbox every
2:36:10 month to a $40,000 check and you didn't have to do anything
2:36:13 for it what kind of trouble could you get into earning $40,000
2:36:17 a month I bet a lot unreal istic it isn't this is
2:36:21 how I live even in this lowest environment I can find
2:36:25 safe investment yields in the 4 to 6% range some of them
2:36:29 tax-free why most people shudder at the thought of an interest
2:36:32 rate hike I love it I get a pay raise a 1%
2:36:36 interest rate hike translates into thousands for me and since inflation
2:36:40 rises in unison with interest rates my income has an element
2:36:44 of inflation protection if inflation Rises so do interest rates so
2:36:49 how does this become a reality I created a passive income stream
2:36:53 via my internet business a business money tree seedling which funded
2:36:57 my passive income system from lending while my internet business was 85% passive
2:37:02 yes I had to work several hours per week my lending
2:37:05 passivity is 99% I do virtually nothing and the checks arrive instead
2:37:11 of trading my time for dollars I invested my time into an autonomous
2:37:15 system simultaneously capable of passivity and capable of funding my money
2:37:21 system it was a dual flanked attack where passive income was
2:37:25 both a short and long-term goal amass your army of Freedom Fighters
2:37:32 every dollar saved is another freedom fighter in your army if
2:37:35 your money is fighting for you your time is freed and you
2:37:38 break the equation of time for money money is your army
2:37:42 the more you have the more they will fight for your freedom
2:37:45 slow lers focus on the expense variable in the wealth equation
2:37:49 when they should be focused on the income variable income is
2:37:52 the key to Growing your army of Freedom Fighters you aren't
2:37:55 going to recruit a massive Army detailing cars down at Jimmy's Auto
2:37:59 Salon and I'm not referring to just the US dollar but all
2:38:03 International dollar denominated assets as I write this much of my income
2:38:07 is derived from non US dollar Assets in other countries with stronger
2:38:11 currencies and better yields fast lers think globally not locally so
2:38:17 what does a dollar represent to you a mechanism that gets
2:38:20 you bottle service at the club every Friday night or is it
2:38:23 a seed of your money tree is it your freedom fighter
2:38:26 make money fight for you instead of you fighting for your money
2:38:32 how fast laners the rich use compound interest while examining the slow
2:38:37 lane I impune compound interest as an impotent wealth accelerator because
2:38:41 of its attachment to time when the slowlane media Darlings read
2:38:45 that assertion I'll be crucified because
2:38:47 lambasting compound interest is the Pinnacle
2:38:51 of financial blasphemy but I also claimed it to be a powerful
2:38:54 passive income generator when leveraged
2:38:57 against large sums of money contradictory
2:39:00 well just like education fast laners and slow lers leverage compound
2:39:04 interest differently slow laners the middle class use compound interest to get
2:39:10 wealthy while the fast laners the rich use it to create
2:39:13 income and liquidity slow laners start with five bucks fast laners start
2:39:19 with 5 million compound interest pays my bills it's my tool
2:39:23 it's my passive income Source yet compound interest is not responsible
2:39:29 for my wealth this is critical fast slers aren't using compound interest
2:39:33 to build wealth because it's not in their wealth equation the heavy
2:39:37 lifting of wealth creation is left to their Fastlane business when
2:39:41 a rich politician or public figure has to come forth and disclose
2:39:44 his finances notice the common themes the source of their wealth
2:39:49 comes from their business ventures while their liquid cash reserves are tied
2:39:53 into fixed income securities like municipal bonds treasuries and other highly
2:39:57 liquid safe Investments the rich aren't using the markets to create wealth
2:40:02 they're increasing their existing wealth
2:40:04 with leveraged business assets remember that 25-year-old
2:40:08 multi-millionaire who got rich investing in mutual funds is a fairy
2:40:12 tale the millionaires are the guys running the funds they're the producers
2:40:18 how to really used compound interest would you rather have $5
2:40:22 million right now or a penny doubled every day for 40
2:40:26 days no Briner right accept 5 million now and you forsake nearly
2:40:32 $5.5 billion when you get a moment examine the chart below
2:40:37 that demonstrates the force of doubling on day one you have one
2:40:42 penny on day two you have two pennies on day 10
2:40:46 you have $512 on day 20 you have $524 188 on day
2:40:54 30 you have 5,368 7912 if you examine the chart outlining
2:41:02 each day as the penny is doubled notice how you don't see
2:41:06 big numbers until day 25 if we transpose this doubling a penny
2:41:10 a day example to that of a slow lner's journey and say
2:41:13 double the penny every year starting at age 21 you'd barely
2:41:17 have five grand by the time you were age 40 5 million
2:41:21 isn't hit until age 50 this is indicative of a slow
2:41:25 ler Journey where compound interest doesn't enforce power until most of life
2:41:30 has evaporated big money doesn't come until you are in your 50s
2:41:34 or 60s and this is with 100% returns year after year
2:41:39 average market returns would be about 7% yet at a doubling
2:41:43 at age 40 you barely have six grand again this is a slow
2:41:47 laners predicament imprisoned in time
2:41:50 and uncontrollable yield fast lers understand
2:41:53 this weakness and realize that the compound interest weapon is most effective
2:41:57 with large sums of money for compound interest to be powerful
2:42:02 you must bypass 30 years of mathematical ineptitude by riding the crest
2:42:06 where it is effective the tidal wave of compound interest like
2:42:12 a tital wave far out at Sea compound interest's strength isn't visible
2:42:17 until it moves near land as the wave approaches land its
2:42:20 Force becomes incredibly powerful most slow
2:42:23 laners ride the compound interest Title
2:42:25 Wave a million miles out at Sea and guess what
2:42:28 nothing happens they float aimlessly going nowhere saving $200 a month
2:42:34 from your paycheck and a 3% savings account isn't going to make
2:42:37 you rich fast you simply can't ride a wave millions of miles
2:42:41 out at Sea now the fast ler observes the title force
2:42:44 is near land and seeks to meet it at the shore
2:42:47 at the shore the tital wave can be rid with impact
2:42:50 to actuate compound interest power start at the shore with a large number
2:42:55 that can be leveraged 10% interest on $10 million is
2:42:59 a million doar a year $83,000 every single month exploit compound interest
2:43:05 at its Crest not a million miles out at Sea the point
2:43:09 of this illustration is to show that the rich aren't using compound
2:43:12 interest to get wealthy they're using it for income and liquidity
2:43:16 a 5% tax-free yield on $10 million suddenly creates a half a million
2:43:21 dollars per year in passive income like a title wave
2:43:24 at the seashore compound interest rears
2:43:27 excruciating Force when pitted against large sums
2:43:30 of money this is where money transforms into a fully passive
2:43:34 income stream as for earning your $10 million that solution lies
2:43:37 in exponential leveraged growth stemming
2:43:40 from a fast-lane business net income plus
2:43:43 asset value not in expenses not in the stock market and definitely
2:43:48 not in a Job chapter summary fast lane distinctions one saved
2:43:55 dollar is a seed to a money treat a mere 5% interest
2:43:59 on $10 million is $40,000 a month in passive income a Sav
2:44:05 dollar is the best passive income instrument fast laners the rich
2:44:10 don't use compound interest or the markets to get wealthy
2:44:13 but to create income and preserve liquidity a saved dollar is a freedom
2:44:19 figher added to your army the rich leverag compound interest at its
2:44:23 Crest applied against large sums of money fast laners eventually become
2:44:29 net lenders chapter 21 the real law of wealth try not
2:44:36 to become a man of success but a man of value Albert
2:44:41 Einstein inection not attraction the law of affection nope not a misspeak
2:44:48 mathematics is the Transcendent language of the universe it cannot be
2:44:52 controverted nor debated 2+ 2 equals 4 the number 10 million
2:44:56 will always be greater than 24 these statements are facts and not
2:45:00 subject to interpretation by some mystical theory of philosophy math is
2:45:05 law secrets and mystical philosophies are not if you want to get
2:45:09 rich start observing the true law of the universe math and not
2:45:13 some Hocus Pocus law that can't be proved or documented singing
2:45:18 positive platitudes around the campfire isn't going to make you rich
2:45:22 oh don't get your panties in a wad I know the law
2:45:24 of attraction sounds great and does have practical applications now
2:45:29 for those of you not familiar with the law of attraction or Loa
2:45:33 it's a mystical philosophy that states you become what you think
2:45:36 and that your conscious and unconscious thoughts make you reality the law
2:45:40 of attraction contends that if you know exactly what you want
2:45:44 ask the universe for it see it coming and then you will
2:45:47 eventually receive it think riches and you'll have riches sounds very easy
2:45:52 huh I won't hide my candid sacrilege to the Law of Attraction
2:45:56 crowd I think it's a bunch of baloney orchestrated to sell
2:45:59 books to those who think that thinking will make you rich
2:46:02 in fact the law of attraction is nothing but old principles
2:46:05 of belief and visualization repackaged
2:46:08 and remarketed for Mass consumption who are
2:46:11 the true fast laners The Law of Attraction marketers bake
2:46:17 a cake without sugar why did this book take me so long
2:46:21 to write I spent two years wishing and thinking positively about it
2:46:26 yep I let the Law of Attraction do the work I asked
2:46:29 the universe for this book I was open to it I saw
2:46:32 it before my eyes I even snapped a picture of a bookstore
2:46:35 shelf and Photoshop my book on the Shelf what happened absolutely
2:46:40 nothing notada zilch the universe never gave me my finished book
2:46:46 the fact is despite all my positive thinking and meditations to the universe
2:46:50 for my book it never materialized until I sat my butt
2:46:54 down in a chair and started to write it I made
2:46:57 a coordinated commitment to action not just any action but repeated action
2:47:01 a conscious Choice and then a commitment to all those choices
2:47:05 in the form of Massive Action if you're a law of attraction
2:47:08 fan and you find this critique offensive that's okay I didn't
2:47:12 write the millionaire fast Lan to make friends or to book
2:47:15 speaking engagements on being a positive thinker I wrote it to tell
2:47:19 exactly what you need to do to get rich thinking never
2:47:23 made anyone Rich unless that thinking manifests itself into consistent action
2:47:28 toward application of laws that work in fact I find it insulting
2:47:33 that someone might Assume My Success is due to positive thinking
2:47:37 I'm a realist who understands human nature and that nature is
2:47:40 to take the path of least resistance it doesn't surprise me
2:47:44 that these attraction books sell millions
2:47:46 the books that promise the easiest roads
2:47:48 to wealth do well because like sex easiness sells events of wealth
2:47:54 sell process does not while the law of attraction is a nice
2:47:58 hammer in the toolbox its flaw is that it ignores the real
2:48:02 secret behind wealth the real secret that transcends all wealth all
2:48:06 people all cultures and all roads and that is the law
2:48:09 of affection the flaw of Attraction is that it ignores mathematics
2:48:16 the law of affection a Fastlane Prime the law of affection
2:48:21 states that the more lives you affect in an entity you control
2:48:24 in scale and or magnitude the Richer you will become the shorten
2:48:29 sanitized version is simply affect millions and make millions a while
2:48:34 ago I wrote an article titled the shortest make millions article ever
2:48:38 written guess how long the article was a paragraph maybe a sentence
2:48:42 or two nope just two words and those two words impact
2:48:47 Millions impact millions and make millions it really doesn't get any simpler
2:48:52 than that in other words how many lives have you touched
2:48:55 who has benefited from your work your assets and your handiwork what
2:48:59 problems have you solved what value are you to society if
2:49:03 you're working the front desk at a motel you simply aren't making
2:49:07 much of an impact and your bank account will represent that same
2:49:10 fact the amount of money you have or don't have is
2:49:13 a direct reflection on the amount of value you have provided
2:49:16 or not provided inection is scale magnitude or both business needs to make
2:49:23 an impact of either scale or magnitude or both within our fast
2:49:27 lane wealth equation scale and magnitude are implicit to our net
2:49:31 profit variable net profit equals unit sold scale times unit profit
2:49:38 magnitude an example of scale is reflected on our fast lane
2:49:41 road map bya The Profit variable in our wealth equation units
2:49:45 sold if you sell 20 million pens and make 75 cents profit
2:49:50 on each you just earn 15 million this is having an impact
2:49:54 on scale with little magnitude obviously selling a writing pen doesn't
2:49:59 have a major impact on anyone's life the wealth is transmuted
2:50:03 by a scale not magnitude conversely magnitude is having a great impact
2:50:07 on a few and within our fast lane wealth equation is
2:50:11 reflected in unit profit price always reflects magnitude if you sell
2:50:16 a product that's worth 50 million you have access to magnitude
2:50:20 for example if you owned an apartment complex with 400 units and you
2:50:24 profit $100 from each unit you generate $40,000 in monthly income
2:50:29 because you are providing housing for 400 families you are making
2:50:33 an impact of magnitude not scale shelter has magnitude activities of magnitude
2:50:39 have higher profit potential with smaller scales magnitude is always reflected
2:50:44 by an item's price high value equals high price equals High
2:50:48 magnitude if you can combine both scale and magnitude we won't be
2:50:53 discussing Millions but billions Donald Trump makes an impact on both magnitude
2:50:59 and scale and therefore is worth
2:51:01 billions scale creates millionaires magnitude creates
2:51:05 millionaires scale and magnitude creates billionaires
2:51:11 follow the money unfortunately the word
2:51:14 law is Loosely tossed around to represent Concepts that aren't really
2:51:18 laws The Law of Attraction isn't a law but a theory
2:51:22 the word law is absolute it works 100% of the time when
2:51:27 you drop a watermelon from your 10th floor dorm window the law
2:51:30 of gravity takes over the watermelon falls to the ground every
2:51:34 single time the outcome is 100%
2:51:37 certainty unfortunately positive thinking and visualization
2:51:41 doesn't work with 100% certainty belief
2:51:44 and manifestation aren't absolute so they
2:51:46 can't be classified as laws however the law of affection is
2:51:50 absolute show me any self-made billionaire and I will show you
2:51:54 a person who has touched the law of affection either in scale
2:51:57 or magnitude to Woodward and Bernstein deep throat said follow the money
2:52:02 and when you do you find the only true law of wealth
2:52:05 and that is affection why because affection is rooted in mathematics
2:52:10 and because of this it operates exclusive of any road map
2:52:13 a slow laner can use a law of affection to escape
2:52:16 slowlane confinement pro athletes actors
2:52:19 entertainers intrinsic value explosions happen because
2:52:22 of affection Society suddenly perceives your value to be meteoric yes
2:52:27 these people are still trading their time for money but in an unprecedented
2:52:31 stratum of value for example over the last decade Bill Clinton
2:52:35 earned over $50 million in public speaking fees while speaking is
2:52:39 a direct tradeit of time for money his intrinsic value is legendary
2:52:44 perhaps more than $100,000 per hour underneath the big fee is
2:52:48 the law of affection he speaks to millions and is paid Millions
2:52:53 a rapper sells millions of songs and is paid Millions a housewife
2:52:56 sells a million kitchen gadgets and earns Millions a lottery winner
2:53:00 wins Millions because Millions enter the drawing daddy waru's son inherits
2:53:05 Millions because waru's company served Millions
2:53:08 a plastic surgeon earns Millions because
2:53:10 he serves many in magnitude a star athletes agent earns Millions
2:53:15 because his clients serve Millions retra the source of millionaire money
2:53:20 and you will always find millions of something affection or scale
2:53:24 or magnitude always precedes money either
2:53:27 directly or indirectly the more lives you
2:53:30 impact directly or indirectly the more wealth you will attract big
2:53:36 wealth follows big numbers athletes are a perfect example of affection if
2:53:42 you play professional baseball you're paid a meteoric intrinsic value in 2009
2:53:47 Alex Rodriguez signed up a $240 million contract how exactly is
2:53:52 that justified simple the law of affection justifies all wealth Alex
2:53:56 Rodriguez via baseball entertains Millions he leverages scale this is the same
2:54:01 for any professional athlete they get paid Millions because they entertain
2:54:05 Millions a comedian who makes millions of people laugh gets paid Millions
2:54:09 the corporate executive who facilitates a corporation that serves millions
2:54:13 of people gets paid millions of dollars again these are glorified power
2:54:17 intrinsic value positions that Leverage The Law of affection if you
2:54:20 want to get rich by intrinsic value you must do it via
2:54:23 the law of affection get into a position to impact Millions
2:54:28 become indispensable and irreplaceable like
2:54:30 an athlete Entertainer or top brass executive
2:54:34 can't get access to Millions like an athlete then go directly
2:54:36 to the source and serve the source for example agents of high-profile athletes
2:54:42 are as rich as the athletes themselves because they have indirect
2:54:45 contact to the law of affection real estate bro ERS who
2:54:48 specialize in the homes of the rich become rich themselves because
2:54:52 they indirectly connect themselves to the Arbiter of the law the law
2:54:55 of affection doesn't care about road maps or time trades or anything
2:54:59 but the mathematical power of large numbers make a giant impact
2:55:03 a few times or make a small impact millions of times Joe
2:55:09 magnitude owns a company that develops commercial real estate he develops 14
2:55:13 office complexes and partitions the offices into condos each fully sold
2:55:17 complex profits him $400,000 14 scale* 400,000 magnitude equals 5.6 million Joe
2:55:28 scale writes a book detailing a diet of the Stars he
2:55:31 sells 8 million copies scale and earns $7 per copy magnitude he
2:55:37 earns the same amount $5.6 million the closer you get
2:55:42 to the source of large numbers the closer you will get to wealth
2:55:46 to serve Millions is to make millions think big to earn big
2:55:52 chapter summary fast lane distinctions the law of affection States the more
2:55:57 lives you affect or breach both in scale or magnitude the Richer
2:56:01 you will become scale translates to units sold of our profit
2:56:05 variable within our fast lane wealth equation magnitude translates to unit
2:56:10 profit of our profit variable within our fast Lan wealth equation
2:56:14 the law of attraction is not a law but a theory
2:56:17 the law of affection is absolute and operates exclusive of any road
2:56:21 map all lineages of self-made wealth Trace back to the law
2:56:25 of affection the law of affections
2:56:28 absoluteness comes from direct access and control
2:56:31 for example you are the athlete versus indirect access for example
2:56:35 you are the athletes agent to make millions you must serve millions
2:56:39 in scale or few in magnitude the law of affections absoluteness
2:56:44 comes from a direct access and control you are the athlete versus
2:56:48 indirect access you are the athletes agent to make millions you
2:56:52 must serve millions in scale or a few in [Music] magnitude part
2:57:10 six your vehicle to wealth you chapter 22 own yourself first events
2:57:20 and circumstances have their origin in ourselves they spring from the seeds
2:57:23 which we have sown Henry David thoro the paralysis of pay
2:57:29 yourself first fast lane success Demands
2:57:32 a well-tuned vehicle primed and prepared
2:57:34 for the journey that awaits you are the vehicle to wealth
2:57:38 you are the mechanism for movement you are responsible for making
2:57:41 the journey and the first step in taking charge of you
2:57:44 is to own you surely you've heard pay yourself first a common
2:57:48 slowlane declaration born from the classic 1926 book the richest man
2:57:52 in Babylon by George clayon a good read but fundamentally flawed if
2:57:57 you aren't familiar with pay yourself first it's a slowlane doctrine
2:58:00 that urges you to save your money pay yourself before all else
2:58:04 food gas car payments and other bills this supposedly forces the slow
2:58:08 laner savings rate to accelerate
2:58:10 their putrid wealth acceleration vehicle compound
2:58:13 interest via Market Investments the fact is advising a slow l
2:58:18 to pay yourself first is like advising a quadriplegic to climb
2:58:21 a flight of stairs it's fruitless if you have a job examine
2:58:25 your last paycheck is your gross pay the same as your net
2:58:28 pay it isn't and for some it may be as much
2:58:31 as 35% less additionally pre-tax saving weapons such as 401ks and IAS
2:58:38 severely limit your contributions to small amounts we're creating wealth
2:58:42 on a pre-tax basis in a job becomes organizationally penal if your primary
2:58:47 income ource comes from a job your ability to pay yourself
2:58:51 first is paralyzed because the governments are paid first for pay yourself
2:58:55 first to be legitimate you truly need to pay yourself first
2:58:58 in infinite amounts and the government last you must own your own vehicle
2:59:06 to pay yourself first you must own yourself you can't pay
2:59:10 yourself first if you don't own yourself your vehicle you must
2:59:13 be free and clear when you have a job someone owns
2:59:17 you and when someone owns you you weren't paid first but last
2:59:21 the first step in controlling your vehicle you is to own
2:59:23 yourself so you can truly pay yourself first and the government last
2:59:28 that is accomplished by shelling your business into a corporation that you
2:59:31 control the corporation serves as the fast lane frame because it offers
2:59:35 the immediate tax benefit of pay yourself first versus pay yourself
2:59:39 last when you own a corporation net profits are reduced by expenses
2:59:44 the remaining profit is taxed and those taxes are paid
2:59:46 to the government additionally corporations exist
2:59:49 separate from their owners and survive time
2:59:52 it's the surrogate structure that serves as your business system when
2:59:55 you own a corporation the government is paid four times a year
2:59:58 once every quarter through estimated taxes if you have a payroll
3:00:02 taxes are paid each time you pay your employees I pay myself
3:00:06 first 365 times a year but the government is just paid
3:00:10 four times a year doesn't that sound like a structure that is
3:00:13 conducive to not only pay yourself first but also wealth how
3:00:18 to own yourself like many entrepreneurs
3:00:21 have made the horrific mistake of getting
3:00:23 into business as a soul proprietor any advisor who recommends a business
3:00:28 structure as a sole proprietorship or a general partnership should be
3:00:31 avoided like an airport toilet these entities are risky because they
3:00:35 don't protect you and catapult unlimited liability onto you in your personal
3:00:39 assets if you're a plumber organized as a sole proprietor and you
3:00:43 accidentally leave a pipe cutter at the client's house and a client's
3:00:47 three-year-old kid kills himself with it guess what they're coming after
3:00:51 you because you have chosen an ill protected business entity instead
3:00:55 of suing a corporation they sue you and everything you own
3:00:58 is up for grabs the best business structures for your fast lane
3:01:01 business are number one C corporation number two S corporation number
3:01:07 three limited liability Corporation assuming you live in America each has its
3:01:12 advantages and disadvantages but all share two common benefits limitation
3:01:17 of liability and tax efficiency the C corporation the C corporation is
3:01:23 a business structure that survives time and can easily be transferred
3:01:26 corporate profits are taxed at the corporate income tax rates with net
3:01:30 income distributed to shareholders some C Corp owners use a structure
3:01:33 to deploy a strategy known as income splitting the strategy is
3:01:37 to partition the business income to both the owner and the business
3:01:41 effectively lowering the tax bracket of the two versus a large income
3:01:44 for just one while it's not within the scope of this book
3:01:47 to dive into tax strategy and corporate formation it does offer
3:01:50 up a fast lane component which is control while C corporations
3:01:54 and their owners are subject to double taxation tax on corporate profits
3:01:58 and dividends to shareholders they are
3:02:00 advantageous for larger corporations and corporations
3:02:02 with an asset growth strategy in other words if you don't
3:02:05 plan on Distributing profits and are focused on building asset value over
3:02:09 net profit C corporations do the job the majority of publicly traded
3:02:13 companies are C Corps that do not distribute dividends to their shareholders
3:02:17 they grow revenue and asset value the S corporation an S
3:02:21 corporation is like a C corporation except that it isn't taxed
3:02:24 as a separate entity considered a pass through entity taxes aren't paid
3:02:28 at the corporate level but at the individual level and reflected
3:02:31 on the owner's personal tax return s corporations also have some tax
3:02:35 advantages because profits are not subject to the Hefty self-employment tax
3:02:39 that comes with sole proprietorships however
3:02:42 unlike CC corporations which have Limitless
3:02:44 owners s corporations are limited to 100 owners and will have
3:02:48 additional filing requirements the limited liability
3:02:52 Corp LLC an LLC operates just
3:02:55 like a corporation with the benefits of a partnership or sole proprietorship
3:02:59 the LLC profit passes through to its owners called members and is
3:03:03 reflected on their personal income tax llc's are also considered a pass
3:03:07 through entity because profit passes directly to the owners for Partnerships
3:03:12 the LLC or escorp is the recommended structure in lie
3:03:14 of a general partnership which again
3:03:16 does not offer liability protection for small
3:03:19 startups I recommend either an LLC or an escorp stay away
3:03:23 from Partnerships and sold proprietorships as they do not limit liability
3:03:27 creating a corporation is not as daunting as it seems depending
3:03:31 on your state it shouldn't cost more than $1,000 in Arizona one
3:03:34 could be created for less than a few hundred bucks selecting
3:03:39 an entity selecting an entity depends on your goals and your vision
3:03:43 for your business here are some general questions to help you
3:03:46 decide what is your exit strategy go public sell to private investors
3:03:52 what is your growth strategy what is your liability exposure
3:03:55 in the worst case do you plan on raising Venture Capital now
3:03:59 or in the future do you plan on hiring employees do you
3:04:03 plan to take on new partners do you plan on earning profits
3:04:06 fast or not for a while your answers will determine the best
3:04:10 entity for you in my business I use both es Corps
3:04:13 and llc's and finally I'm not an accountant or an attorney
3:04:17 and this should not be construed as professional advice so please consult
3:04:21 with someone who has the appropriate credentials to verify or disprove
3:04:25 what I recommend chapter summary fast lane distinctions pay yourself first
3:04:32 is fundamentally impossible in a job to own your own vehicle
3:04:36 you start a corporation that formerly divorces you from the active business
3:04:41 your corporation is the body of your surrogate the recommended fast
3:04:45 lane business entity is a C Corp an S corp or LLC
3:04:50 chapter 23 life's steering wheel your life is the sum of all
3:04:56 the choices you make both consciously and unconsciously if you can control
3:04:59 the process of choosing you can take control of all aspects
3:05:02 of your life you can find the freedom that comes from being
3:05:05 in charge of yourself Robert F Bennett the leading cause of porness
3:05:13 if being poor was an illness take a guess to its
3:05:16 cause of course lack of money but is that a cause
3:05:19 or a symptom of the underlying problem lack of Education lack of opportunity
3:05:24 lack of positive role models or determination nope those are all
3:05:28 symptoms if you retrace poverty's Footprints you will find that poorness always
3:05:32 starts at the exact same place Choice poor choices are the leading
3:05:38 cause of poorness the heart of the problem as my income
3:05:44 elevated so did my cholesterol the road of good living runs
3:05:48 parallel to a cliff of gluttony my doctor's preferred method of attack
3:05:52 was prescription drugs I refused because I wanted to fix problems
3:05:56 not mask symptoms if you approach wealth like a big pharmaceutical company
3:06:00 and attack symptoms while neglecting problems you will not succeed feeling
3:06:05 tired take this pill want to lose weight another pill the problems
3:06:09 are ignored why the symptoms are addressed in katonic Cycles I
3:06:13 refused cholesterol medication because it addressed the symptom not the problem
3:06:19 the problem is poor diet cholesterol is the symptom if your car's
3:06:23 fuel tank had a small leak how would you fix it
3:06:26 the symptomatic solver would increase his trips to the gas station
3:06:29 to ensure a steady inflow of fuel the problematic solver plugs up
3:06:34 the hole one addresses the symptom the gas tank leaks while
3:06:38 the other addresses the problem there's a hole in the gas tank while
3:06:41 adding fuel addresses the symptom it doesn't solve the problem when
3:06:46 the behavior stops the problem remains so how does this relate
3:06:49 to success and choices simple if you aren't where you want
3:06:53 to be the problem is your choices your circumstances are the symptoms
3:06:58 of those choices for example everyone loves success quotes well here
3:07:03 are two the will to persevere is often the difference between failure
3:07:08 and success success means Having the courage the determination and the will
3:07:13 to become the person you believe you were meant to be
3:07:16 the problem with with these quotes is they're asymptomatic they're ambiguous
3:07:20 to the real issue and that is Choice the first quote deals
3:07:24 with perseverance well how do you persevere you react from conscious
3:07:28 choice not just one choice but hundreds perhaps thousands you canot choose
3:07:33 to persevere with one choice you cannot wake up one day
3:07:36 and say oh today I will choose to persevere it must happen
3:07:41 every day not just once perseverance is architected by many choices
3:07:46 that fabricate the life style if you quit after two tries have you
3:07:50 persevered can you claim perseverance after one failure likewise the second
3:07:54 quote suffers from the same conundrum determination is not a solitary choice
3:07:59 but thousands of them you cannot decide to be determined it
3:08:02 must occur repeatedly concertedly and with commitment
3:08:05 the point of this dissertation
3:08:07 is that fast lane success isn't one choice it's hundreds and when
3:08:11 you line a string of choices together they create your process
3:08:15 and your process will create your lifestyle lifestyle choices will make
3:08:19 you a millionaire your life's steering wheel your choices spark the fires
3:08:26 of future circumstances the fabric of your life is swn
3:08:30 by the cumulative consequences of your choices millions of them that you set
3:08:34 into motion you act react believe disbelieve perceive misperceive all of it
3:08:40 Engineers Your Existence if you're dissatisfied with life your choices take
3:08:45 full responsibility blame yourself and the choices you've made yes you
3:08:50 are as you have chosen it took me 26 years of life
3:08:54 and a blizzard to grasp the horsepower of my choices the blizzard
3:08:58 impeded my limousine but I was there because I chose it
3:09:01 I chose to get that job I chose to pursue low
3:09:05 rent businesses I chose to continue life in Chicago I chose
3:09:09 to avoid corporate after college I chose my friends I chose
3:09:12 my business Pursuits I chose all of it and it engineered my life
3:09:16 to that exact act moment I awoke to The Epiphany that I
3:09:20 was the driver of my life and my problems were the consequences
3:09:24 of my choices I steered myself there wherever you are reading
3:09:28 on the train on a plane on a toilet in a rundown
3:09:31 apartment or on a beach in the Caribbean you've chosen I
3:09:35 didn't force you to pick up this book and read it you
3:09:37 chose to yes you are exactly where you decide to be
3:09:41 and if that's unhappiness you need to start making better choices choose
3:09:46 to be wealthy or choose to be poor there's a big
3:09:50 Chasm between thinking wealth and choosing wealth you can choose the sidewalk
3:09:54 the slow lane or the fast lane you can choose to align
3:09:57 your life with greater purpose or choose to let life live
3:09:59 you you can choose to believe these theories or choose not
3:10:02 to the common denominator is you your steering wheel choice is
3:10:07 the most powerful control you have in your life why do
3:10:10 I hate the slow lane because it denies choice and gives it
3:10:13 to somebody else the company the boss the stock market the economy
3:10:17 and a whole host of others people don't choose to be
3:10:20 poor they make poor decisions that slowly assembles into a poorness puzzle
3:10:26 retrace the footprints to poverty
3:10:27 and it happens slowly systematically and methodically
3:10:30 under a steady diet of poor choices for example the choice
3:10:34 to cheat on your exams or study the choice to squander College
3:10:39 because your parents paid for it the choice to lie or be
3:10:42 honest the choice to drive without insurance the choice to befriend
3:10:46 bad people people over good people the choice to watch TV
3:10:50 or read a book the choice to drive 100 mph in a 55
3:10:53 mph Zone the choice to rob the corner convenience store
3:10:58 the choice to overindulge in food or liquor the choice to believe
3:11:01 in people with no track record the choice to cheat
3:11:04 on your significant other the choice to buy on credit the choice
3:11:09 to get high every weekend the choice to hire a contractor
3:11:12 without a background check the choice to play video games 30 hours
3:11:16 a week the choice to get married after four weeks of dating
3:11:20 the choice to go into business with incompetent Partners the road
3:11:25 to treason is always open I always loved a good street race
3:11:29 having owned a variety of Juiced up vipers confrontation was standard one
3:11:34 summer evening after a few drinks I let my ego take
3:11:37 over and I Street raced I over throttled spun out of control
3:11:41 and crossed into oncoming traffic and crashed into a palm tree
3:11:45 by the time it was over the new occupant in my Viper's
3:11:47 passenger seat was the trunk of a 30ft date palm I
3:11:51 was arrested taken to jail and charged with DUI and reckless endangerment
3:11:56 luckily I didn't kill anyone or myself in fact the arresting officer
3:12:01 who witnessed the entire race brilliant huh stated that had the impact
3:12:06 been driver's side versus passenger side I would have been killed
3:12:10 I survived a life or death coin flip in reflection my choice
3:12:14 to race was a treasonous choice treasonous choices are actions
3:12:18 that do irreparable harm to your life your dreams and your goals
3:12:22 the consequences of treasonous choices through
3:12:25 life onto unintended detours and hazardous
3:12:27 roads that are difficult to escape and often times become permanent
3:12:32 had I killed someone I would have spent years in jail spent
3:12:35 half my fortune on lawyers and had to live with the painful
3:12:38 reality that has stole someone's life life would have been instantly
3:12:42 transformed with new circumstances unveiled no amount of money can keep
3:12:46 you from prison or Purge your soul from the foolish whor
3:12:50 of taking someone's life treasonous choices
3:12:52 change your life forever Jack finances
3:12:56 his dream home and takes on an $800,000 mortgage although he
3:12:59 only makes $65,000 a year due to loose Credit in an exploding
3:13:04 housing market he accepts the loan he doesn't read the documents
3:13:07 and assumes his mortgage lender has his best interests at heart 18 months
3:13:12 later his interest rate adjusts upward and he can't afford the mortgage
3:13:15 forcing him into foreclosure his poor credit haunts him for 12
3:13:19 years he can't qualify for a new mortgage and potential business
3:13:23 opportunities go untapped a fast slain millionaire by age 28 Andre has
3:13:29 everything a beautiful wife money a healthy baby daughter and seven restaurants
3:13:34 scattered across the five burrows Andre is on top of the world
3:13:38 one night after a few drinks to celebrate his night manager's
3:13:40 birthday Andre drives home drunk he chooses to think I'm okay
3:13:45 on his way home he gets into an accident and kills
3:13:48 a family of four Andre is arrested for drunk driving and after
3:13:52 his conviction he spends the next 11 years of his life
3:13:56 in prison he loses his businesses and his family Andre's life forever
3:14:02 changed because of multiple treasonous choices the choice to drink
3:14:06 the choice to drive the choice to think I'm okay the series
3:14:09 of choices is plentiful his exit strategy is clear he didn't Choose
3:14:14 Wisely recent events from the sports Pages illustrate the gravity of treason
3:14:18 football player Michael Vic engaged in criminal activity and it reshaped
3:14:21 his life his legacy if you call it that will never
3:14:25 be the same he lost respectability in two years of his life
3:14:29 he made multiple choices that started with the choice to commiserate
3:14:33 with derel engaged in criminal activity another football player made a choice
3:14:37 and it cost him his life You' never guessed that cheating
3:14:40 on your wife could end so tragically it did for Steve mcneir
3:14:43 when his mistress allegedly shot him to death in a Nashville Tennessee
3:14:47 condo well he didn't choose to be murdered he chose to pursue
3:14:51 the woman he chose the relationship he chose to cheat he
3:14:56 chose to act you see we aren't talking about one choice
3:14:59 here but many and that made him complicit to the treason Steve
3:15:04 beg's choices loaded the gun but someone else pulled the trigger
3:15:09 your life's steering wheel is a dangerous weapon 3 in is all
3:15:13 it takes jerk your life's wheel three tiny inches while beating
3:15:17 and you can steer your life onto a path of no return
3:15:20 or Worse smack into a concrete wall like an automobile steering
3:15:24 wheel your choices are super
3:15:26 sensitive unfortunately treasonous roads always have
3:15:30 a green light people drown in the misery of their own choices
3:15:33 while neglecting to acknowledge they are the cause what's chosen today impacts
3:15:41 forever you'll see you'll see is my mother's code for I'm
3:15:46 right you're wrong and time will uncover that truth as a rebellious
3:15:50 team mom lobed you'll see at me after she surrendered to my pleadings
3:15:55 for an off-road motorcycle mother didn't like the idea and levied
3:15:58 her missive y'll see it didn't take long for that yel
3:16:02 see to Come True full of testosterone cocky and Invincible a 15-year-old
3:16:08 kid with no motorcycle experience gambled with his life I crashed
3:16:13 on a dirt road going 50 m an hour and broke
3:16:15 my wrist my two two fingers I lost nerves in my knee
3:16:19 and I screwed up my neck while the bones healed the full
3:16:23 array of consequences from that day has not dissipated decades later
3:16:28 I live with chronic neck pain and have to sleep in unorthodox
3:16:32 positions just to avoid discomfort I've spent countless hours of money
3:16:36 on physical therapy and Chiropractic treatments many times I fantasize about
3:16:40 going back in time to that day and slapping that arrogant
3:16:43 kid I wish I could tell him how things are I wish
3:16:46 I could tell him to read this chapter I wish he
3:16:48 would understand the trajectory or the horsepower of his choices our choices
3:16:53 have consequences that transcend decades
3:16:57 this Transcendence is horsepower every time
3:17:00 my discomfort reminds me of that fateful day when I chose poorly
3:17:04 and today I'm still paying for the mortgage of that choice
3:17:08 a mortgage that never amortizes the butterfly effect can you make a choice
3:17:15 this instant that can forever alter the trajectory of your future
3:17:19 you can and it can be the difference between poverty and wealth
3:17:23 when you make minor permutations or choices that deviate from your initial
3:17:27 conditions profound effects transpire over time think of it like
3:17:32 a golf club striking a golf ball when the club face hits
3:17:35 the ball Square the ball goes straight and heads toward the hole
3:17:39 but when the club face is rotated a minor fraction of one
3:17:42 degree the ball's trajectory lands far off course and at impact
3:17:47 the Divergence is minor but as the ball travels further
3:17:50 and further it widens and widens until the Gap is so large
3:17:53 that getting back on track is nearly impossible a bad choice can
3:17:58 set your trajectory off by one degree today but over the years
3:18:02 the eror is magnified choices have this type of Divergence over
3:18:06 time and it's called impact differential
3:18:09 when your choices are extrapolated throughout
3:18:11 the years the Divergence widens the Divergence can be either positive
3:18:15 or negative for example when I moved to Phoenix from Chicago
3:18:19 the impact differential exploded As Time passed had I not made
3:18:23 that choice my life would be significantly different today I also chose
3:18:27 to get a dead-end job as a limo driver which opened
3:18:30 my eyes to a business need that too was a choice that had
3:18:33 extraordinary horsepower and created positive impact
3:18:36 differential the 2003 movie The Butterfly
3:18:40 Effect starring Ashton Kutcher is a great film that excellently illustrates
3:18:44 Choice horsepower in the movie The Main characters engaged in treasonous
3:18:48 choices as youngsters and you get to witness how each life unfolds
3:18:52 as those treasonous choices permeate through time you get to see
3:18:56 the impact differential recognize that every day you make decisions that will
3:19:01 Ripple through the years the question is will your choice Ripple
3:19:04 to happiness and wealth or depression and poverty the erosion of horsepower
3:19:12 your choices have significant trajectory into the future and the Younger
3:19:16 You Are the more horsepower they exude unfortunately horsepower Fades with age
3:19:22 if this is confusing think about it in terms of an asteroid
3:19:25 that is on a collision course with Earth when an asteroid
3:19:28 is millions of miles out at space representing your youthful choices
3:19:32 a simple one degree change in trajectory will save the Earth
3:19:35 from destruction this is the power of horsepower now for us older
3:19:39 folks the asteroid is closer to Earth and closer to our death
3:19:43 which weakens the potency of our choices a one degree change
3:19:46 isn't as effective and for the same potency it needs to be
3:19:49 10° when you are under 25 you have maximum horsepower
3:19:54 and your choices discharge an incredible amount of Firepower a simple choice I
3:19:58 made more than 20 years ago is still felt today that's
3:20:01 a lot of torque if you reflect on your choices you make
3:20:05 them in an instant and yet their consequences transcend a lifetime
3:20:09 especially the ones made early in life your life's choices are like
3:20:13 a mature oak tree with millions of branches the branches symbolizes
3:20:18 the consequences of your choices near the trunk of the tree the branches
3:20:21 are thick reflecting the decisions you've made early in life while
3:20:25 the top branches are thin symbolizing decisions near the end of your life
3:20:29 youthful choices radiate the most strength and fabricate the trunk
3:20:33 of your tree as the branches Ascend topside through time they get
3:20:36 thinner and weaker you don't have enough power to bend the tree
3:20:40 in New Directions because the trunk is thick with age experience
3:20:43 and reinforced habits my motorcycle cck crash had significant horsepower because
3:20:48 I feel it today if you're unmarried with five kids by age
3:20:52 23 where do you think the branches of your choice tree
3:20:55 will lead how thick and unbendable is your choice tree if you
3:20:59 skip classes and are drunk for four years in college how
3:21:02 will that Ripple through your choice tree if your best friend is
3:21:05 a drug dealer where will that Branch lead at age 16
3:21:10 for a school prank David ignites a smoke bomb in the school
3:21:13 bus and 14 children suffer smoke inhalation fortunately those children recovered
3:21:19 quickly but David's 10day stay
3:21:21 in juvenile detention forever propels David's life
3:21:24 down a different path David meets Rudy who teaches David the rules
3:21:28 of the perfect burglary this relationship forges David's new career choice
3:21:33 thievery after avoiding the law for seven years David is caught
3:21:37 convicted and sentenced to 9 years in prison had David not met
3:21:41 Rudy where would he be a fireman a banker choice and its
3:21:45 horsepower trans sen at age 17 and against her parents wishes
3:21:50 Alyssa an honor student leaves home to live with a 31-year-old
3:21:53 man she met at a local bar 4 months earlier her boyfriend
3:21:57 introduces her to crystal meth and what initially started as a funny
3:22:01 experiment becomes a life-c consuming
3:22:03 addiction Alyssa resorts to illegal activities
3:22:06 to support her habit including stealing from her parents her Reckoning
3:22:09 occurs when she is caught at the local mall stealing and sentenced
3:22:12 to 3 years in jail in state mandated rehabilitation had Alyssa
3:22:17 listened to her parents where would she be today choice and its
3:22:21 horsepower transcend the smallest choices made in your life create habits
3:22:25 and lifestyle that forms process they're the ones that can make
3:22:29 the biggest impact you can't decide to go fast lane because
3:22:33 that itself is just an event a fast lane process is hundreds
3:22:38 of choices regardless of age reflect on your life and analyze
3:22:42 the forks in the road and where those Forks have taken you
3:22:45 the forks are choice both large and small and each shares
3:22:49 the common thread of having the Magnificent power to take you somewhere
3:22:53 different whatever you decide today impacts tomorrow weeks months years decades
3:22:59 and yes Generations if you're younger than 30 years old your choices right
3:23:05 now are at Peak horsepower because they are growing the thick
3:23:08 branches of your choice tree it's time to put the pedal
3:23:12 to the metal chapter summary fast lane distinction the leading cause
3:23:18 of poorness is poor choices the steering wheel of your life is
3:23:23 your choices you are exactly where you chose to be success
3:23:29 is hundreds of choices that form process process forms lifestyle choice is
3:23:34 the most powerful control you have in your life treasonous choices
3:23:39 forever impact your life negatively
3:23:42 your choices have significant horsepower or trajectory
3:23:45 into the future the younger you are the more potent
3:23:49 your choices and the more horsepower you possess over time horsepower erodes
3:23:55 as the consequences of old choices are thick and hard to bend
3:24:01 chapter 24 wipe your windshield clean until we see what we are
3:24:07 we cannot take steps to become what we should be Charlotte
3:24:10 P Gilman wipe your windshield clean while pumping gas in my Lamborghini
3:24:17 a teenager once asked me if he could snap some pictures sure
3:24:20 go ahead I replied after a few various Rants and Raves about
3:24:23 the car he exclaimed I got to get as many
3:24:26 pictures as possible cuz I'll never be able to afford one
3:24:29 of these do you see a problem in that conclusion this young
3:24:32 man made a choice a choice to believe he will never own
3:24:36 a Lamborghini he couldn't see beyond his own windshield is
3:24:40 this a small Choice a treasonous choice a choice of significant horsepower
3:24:45 this seeming innocent choice of perception
3:24:48 has the excruciating horsepower of treason
3:24:51 it's a crippler of Dreams the teen's choice of perception was poor
3:24:55 and because of it it will forever lead him to mediocre results
3:24:58 his Jury has already deliberated and the verdict was in an extravagant
3:25:03 car will always be out of his league and therefore
3:25:05 his choices will reflect that mindset
3:25:09 unfortunately he didn't understand the debilitating
3:25:11 effect of being clouded to our own self-constructed windshield into the world
3:25:17 the choice of perception in the last chapter we discussed choices
3:25:22 and their impact on your life thus far it's all been about
3:25:25 choices of action physical actions which
3:25:27 produces consequences however if you look
3:25:30 deeper what causes those actions what motivates you to act
3:25:34 and to choose we have two types of choices number one the choices
3:25:38 of perception thought patterns and number two choices of action like choosing
3:25:43 to read choices of perception serve as the impetus to your choices
3:25:47 of action if you believe and perceive a certain idea you're
3:25:51 likely to act in accordance to that belief the difference between
3:25:54 the teen at the gas station and me was this when
3:25:57 I witnessed my first Lamborghini as a kid I thought someday I'm
3:26:01 going to own one of those my choice of perception was
3:26:04 strong and further manifested itself into choices of action that reflected
3:26:09 that perception you see you choose to interpret events in your particular
3:26:13 frame of reference your mind labels and categorizes events that surround you
3:26:18 for example when someone says dog you might see a black
3:26:21 labrador while other people see a poodle when you see a mansion
3:26:24 on the beach do you think that guy's lucky or I'll
3:26:28 never own something like that the first step in making better choices
3:26:32 starts with your choice of perception because your actions evolve
3:26:35 from those perceptions if you lose your job you can frame it
3:26:38 as a negative or a positive when you're caught speeding you can
3:26:42 be angry or thankful the choice of perception and its choices start
3:26:46 right between your ears and drive themselves into choices of action
3:26:52 your perception is not the reality a few years ago my girlfriend
3:26:56 and I were at a friend's home for a party we
3:26:59 sat at a small table and noticed an overly exuberant gentleman moving
3:27:03 from table to table talking to people he looked like he
3:27:05 was canvasing the room as if he was selling something well guess
3:27:09 what he was he eventually got to our table and unleashed
3:27:13 the uncouth hey how would you like to earn $1,00 a month
3:27:17 the question was inappropriate for the party so I decided to respond
3:27:21 with equal inappropriateness I asked him $10,000 a month really thinking
3:27:27 I was hooked he tried to sell me on some network marketing
3:27:30 opportunity for some herbal suppl I interrupted him and laughed listen I
3:27:35 make about $10,000 every few days so for me your opportunity
3:27:38 would be a 90% pay cut do you think I'm interested
3:27:42 his eyes popped out of their sockets and after he picked them
3:27:45 off the table he scampered away like a rat without his cheese
3:27:49 in this brief exchange this man made an assumption $10,000 is
3:27:53 a lot of money it isn't money is infinite fast lane opportunists
3:27:58 can drive opportunities that yield six and seven figures monthly the difference
3:28:03 is perception I remember the day when I thought $10,000 was
3:28:06 a lot of money it was a perception and not reality
3:28:10 earning 1 million in one month is possible if you make
3:28:13 the right choices and drive the right fast Lane roads this perception
3:28:18 leads to better choices of action that guy at the party he
3:28:21 chose a crowded road instead of creating a multi-level marketing company
3:28:25 he joined one instead of serving the masses to affection he joined
3:28:29 the masses wiping the windshield clean starts with language you can expose
3:28:36 your mindset by examining the words in your language and your thoughts
3:28:39 take for example this comment made on the fast lane Forum I
3:28:42 got engaged last Friday I had been struggling with this for some
3:28:45 time but decided to give marriage one more try she's
3:28:48 a great girl and deserves the best and I think I
3:28:51 can give it to her when you read the statement do
3:28:54 you see assured success or pending failure while I wish the man
3:28:58 the best marriage I see flaccid words that lack confidence try
3:29:02 I think this language spells trouble what would have convinced me otherwise
3:29:08 I got engaged last Friday I had been struggling with this for some
3:29:11 time but decided to get married for the last time
3:29:13 she's a great girl and deserves the best and I will give
3:29:16 it to her notice the difference one is flimsy and the other
3:29:19 is firm both might seem to say the same thing but what
3:29:23 implies Poss failure while the other implies committed success your internal
3:29:27 language carries weight if a brain surgeon told you before surgery
3:29:31 I think I can operate on you and I will try
3:29:33 to succeed you should freak out and trade in your hospital
3:29:36 gown for some Eternal NES altering your words and thought perceptions are
3:29:40 aching to wiping your windshield clean and seeing beyond your own
3:29:44 sphere of sight how do you manage your choice of perception what
3:29:47 language do you use in your mind I never I can't
3:29:50 if only or do you choose better words it's possible I'll overcome
3:29:55 I will I can if your world is canvased with words
3:29:59 like never and can't guess what it's true you can't and you
3:30:04 never will is it possible to earn 1 million in one
3:30:07 month sure it is just go ask the guy who does it
3:30:11 what makes his windshield different from yours good choices a perception
3:30:15 trans L at into good choices of action to change your perception
3:30:19 is to change your future actions the goal of this book
3:30:22 is to change your perception about wealth and money believe that retirement
3:30:26 at any age is possible believe that old age is not
3:30:29 a prerequisite to wealth believe that a job is just as risky
3:30:33 as a business believe that the stock market isn't a guaranteed
3:30:37 path to riches believe that you can be retired just a few
3:30:41 years from today so how do you upload new beliefs
3:30:44 and overwrite the old ones find the information resources and the people
3:30:49 that align with the new beliefs for myself I pursued the stories
3:30:53 of those who acquired wealth fast and soon learned that get
3:30:57 rich quick wasn't a myth I never found that 19-year-old who got
3:31:01 rich piling money into mutual funds however I did find 24-year-old millionaire
3:31:06 inventors business Founders authors and website owners if you want extraordinary
3:31:12 results you're going to need extraordinary
3:31:15 thinking unfortunately extraordinary is not found
3:31:19 trapped in society's gravity of thinking and the beliefs that fuel
3:31:23 them steering tips better choices and a better life as your journey
3:31:29 progresses respect yourself and ask is this a good choice of perception
3:31:33 a good choice of action is this going to be treasonous
3:31:36 to my dreams and Cloud my windshield to a better life have
3:31:39 I chosen to be a victim or a Victor have I chosen
3:31:42 to surrender or to accept the challenge changing your life Life
3:31:46 starts with changing choices the fast lane vehicle to wealth is driven
3:31:49 on choice not asphalt you start making better choices using two
3:31:53 strategies dependent on the decision's gravity
3:31:56 number one worst case consequence analysis
3:32:00 or wcca number two weighted average decision Matrix or wadm worst
3:32:07 case consequence analysis is design to steer you away from perilous detours
3:32:12 and treasonous choices conversely weighted average
3:32:16 decision Matrix is designed to help
3:32:18 you make better big decisions with multiple contingencies this dual prong
3:32:23 attack works on the choice extremes a prevention of disastrous choices
3:32:28 and a facilitator of good choices worst case consequence analysis the first
3:32:35 decision tool is worst case consequence analysis or wcca which requires
3:32:40 you to become Forward Thinking and an analyzer of potential consequences wcca
3:32:46 asks you to answer three questions about every decision of consequence
3:32:52 number one what is the worst case consequence of this Choice number
3:32:57 two what is the probability of this outcome number three is
3:33:01 this an acceptable risk are these three
3:33:04 questions might seem lengthy your analysis
3:33:06 process shouldn't take longer than a few seconds you don't need
3:33:09 a paper and a pen just your head in a conscious choice
3:33:12 of perception when choices are analyzed using WC CCA potential disasters
3:33:18 are exposed and Alternatives can be chosen unnecessary roads of treason can
3:33:22 be bypassed I use wcca extensively for example several years ago after
3:33:28 several drinks at a local bar I went home with a woman
3:33:31 who was making the moves on me and wanted to get
3:33:33 busy she pulled the old harleyquin whisper make love to me
3:33:37 of course having known her for all but 2 hours I
3:33:41 knew this wasn't love but something else behind my drunken passion I
3:33:45 ran to the wccca analysis what is the worst case outcome
3:33:49 of this Choice number one I could get a sexually transmitted disease
3:33:54 number two I could get her pregnant and be locked
3:33:56 into this person for the rest of my life number three I could
3:34:00 be falsely accused of rape what is the probability of these outcomes
3:34:04 number one the STD probability is probably about 10% that was
3:34:08 based on her outward promiscuity the number two consequence pregnancy was
3:34:13 probably only about 1% the number three probability being falsely accused was
3:34:18 about Slim in none or roughly 1/10th of 1% now are
3:34:23 these acceptable risks I immediately reasoned hell no the 10% or the 1%
3:34:29 I reasoned the risk was just too great and that the risk
3:34:32 had outcomes that could change my life forever I denied
3:34:36 the woman's advances and hid my lust in favor of a better
3:34:39 choice now what if I hadn't sure I would have enjoyed
3:34:42 a quick romp of fun but what about afterwards would I
3:34:45 be put in a position of an unplanned pregnancy with a woman
3:34:49 I really didn't know would I be condemned with a disease
3:34:51 that would further jeopardize my health and limit my search for a future
3:34:55 partner the potential consequences
3:34:57 of this action had profound treasonous trajectories
3:35:01 which I avoided worst case consequence analysis comes into play when
3:35:05 I drive Viper Lamborghini doesn't matter other idiot drivers looking
3:35:10 for a street race constantly harass me sure I might hit the accelerator
3:35:14 hard for 3 seconds but in those 3 seconds wcca takes
3:35:18 over what's the worst that could happen I could kill myself
3:35:21 and somebody else odds I don't know 3% knowing my racing competency
3:35:27 the risks are dangerously High I release the accelerator and don't engage
3:35:32 the other driver he speeds away with something to prove
3:35:35 and in total disregard to the consequences that's okay maybe there's a reason
3:35:39 why he's driving a 10-year-old fart can Honda and I'm
3:35:42 in the Lamborghini he can win the street race I'll win in life
3:35:47 the weighted average decision Matrix or wadm ever wrestle with a tough
3:35:53 decision one day you favor option A and the next day
3:35:55 you flounder back to option b wouldn't it be great if
3:35:59 making a tough decision where is as simple as picking a higher
3:36:02 number the second decision tool I use Compares and quantifies big
3:36:06 decisions you know them should you move or stay quit or continue
3:36:10 go back to college or not for wadm you just need
3:36:13 a paper and a pencil or I'll alternatively you can visit helpmy decision.
3:36:18 and let the web work the calculation for you now keep in mind wadm
3:36:22 is for big decisions so you might use this a few times where wcca can
3:36:27 be used daily with wadm decision- making
3:36:30 is easy as it isolates and prioritizes factors
3:36:34 relevant to your decision and then quantifies
3:36:36 each decision with a value the higher value
3:36:39 reflects the better decision for example if
3:36:41 you had a choice between moving to Detroit or Phoenix wadm would yield a simple
3:36:45 numerical valuation like Detroit 88 and Phoenix 93
3:36:50 based on the number Phoenix is the better
3:36:52 choice while wadm is subjective and requires
3:36:55 your unfettered objectivity it is a great
3:36:58 tool for identifying Which choice is more favorable
3:37:01 to your preferences to use wadm a minimum of two choices are needed but it
3:37:06 could be used for more let's say you do indeed live in Detroit and are
3:37:10 considering moving to Phoenix you struggle
3:37:13 with the decision and can't get clarity one
3:37:15 day day you want to move and the next day you want to stay usually
3:37:18 this waffling occurs because there are too
3:37:20 many decision factors within each choice get
3:37:23 a pencil and paper make three columns on your paper one headed factors and each
3:37:28 of the other two for Choice Detroit
3:37:31 and Phoenix second what decision factors are important
3:37:34 in your decision weather schools cost of living
3:37:38 being near family write down all factors relevant
3:37:41 to the decision no matter how small write these factors in the factor column
3:37:46 thirdly next to each decision Factor weight
3:37:49 its importance to the decision from 1 through
3:37:51 10 with 10 being the most important
3:37:54 for example you are seasonally depressed so weather
3:37:57 is assigned a 10 in your Matrix subsequently your children are almost 18 so you
3:38:02 decide that a school system isn't a top priority and it receives a three do
3:38:07 this for all factors after each Criterion
3:38:10 is ranked 1 through 10 grade each choice
3:38:13 1 through 10 for each decision Factor the school system in Detroit H you give
3:38:17 it a four in Phoenix you give the school system a five as you determine
3:38:21 it's a little bit better you sign entertainment in Detroit an eight as they
3:38:26 are home to your Mighty Red Wings while Phoenix gets a six continue to do
3:38:30 this for each decision Factor within each
3:38:33 choice next for each row multiply the weight
3:38:36 times the grade and put that number next to the grade in parentheses for example
3:38:41 in the entertainment row Detroit receives a 40
3:38:44 8 weight* 50 grade while Phoenix receives
3:38:47 at 16 8 weight* 2 grade do this for all rows the final step is
3:38:54 simply to add up all the graded weight columns to get your final number
3:38:56 for each choice the number will be
3:38:59 your choice that you favor in this hypothetical example
3:39:02 you would stay in Detroit because it received a higher score 232 over 228
3:39:07 the wadm is a great tool for making big decisions as long as you are
3:39:11 perfectly honest with the factor waiting I've used wadm many times in my life
3:39:16 to bring Clarity to tough decisions it proved
3:39:19 I needed to move to Phoenix it offered
3:39:20 insight into why it was time to sell my business and even steered me clear
3:39:24 of some bad business investments in 2005 I had an opportunity to invest in a Las
3:39:29 Vegas restaurant after I completed my due
3:39:31 diligence to the opportunity and the founders
3:39:34 it was time to make a decision but I couldn't decide I solved the decision
3:39:38 paralysis with the wadm analysis and it
3:39:41 indicated that I should turn the investment
3:39:43 down I did a little over a year later I discovered this investment turned South
3:39:48 and that the investors lost most of their money
3:39:50 The Matrix gave me Clarity to decision
3:39:52 ambiguity and saved me from losing $125,000 if you examine a map of the country
3:39:59 you'll find millions of roadways freeways streets
3:40:02 Avenues and boulevards all leading somewhere different
3:40:05 your choices unearth these roads and there are
3:40:07 either impressive shortcuts or perilous detours these two
3:40:11 decision tools are navigational tools for your wealth
3:40:14 Journey get your eyes off the rear
3:40:18 view mirror today is the starting line for the rest of your life yes
3:40:22 today is The Tomorrow you worried about yesterday the problem with the past is
3:40:26 that we remember Memories We Shouldn't and we
3:40:29 don't forget what we should if your eyes
3:40:31 are stuck in the rearview mirror you're stuck in the past and if you're
3:40:34 stuck in the past you're not looking ahead if you're not looking ahead you can't
3:40:38 hit the mark of your future the universe doesn't care about your past it's
3:40:43 blind to it the UN doesn't care that I wore pink pants in high school
3:40:49 hey now come on remember Miami Vice the universe doesn't care that I got
3:40:52 in a fight with Francis Franken and lost
3:40:55 universe doesn't care about your MBA from UCLA
3:40:58 your drug dealing father or that you wet your bed in junior high the universe
3:41:02 simply doesn't care one person and only
3:41:05 one person only weaponizes past transgressions you if
3:41:11 the universe doesn't remember why should you
3:41:14 being the Young of three siblings you can
3:41:16 bet I was the subject of some vile comments fat stupid you name it however
3:41:21 just because my brother called me an idiot for 12 years doesn't make it
3:41:25 my reality your past never equals your future
3:41:29 unless you allow it think about a coin
3:41:31 flip no matter how many times the coin is flipped the next flip is always
3:41:36 random probability cannot be attached to a future flip based on the past and yet
3:41:42 your past is exactly the same just because you fa failed at five relationships
3:41:47 doesn't mean your next one will fail
3:41:49 especially if you learn from them just because
3:41:51 you flipped Burgers 3 hours ago doesn't
3:41:53 mean you can't be a Millionaire Next Year
3:41:55 the universe forgets just like the universe
3:41:58 forgot I mopped floors and delivered Pizza not
3:42:00 so long ago is your memory treasonous your memories have the same makeup
3:42:08 as your choices they're treasonous muted or accelerative
3:42:12 unlike choices consequences you have a choice how
3:42:15 your past is classified the records of the past can be sealed for example if
3:42:20 you lost your life savings in a restaurant
3:42:22 franchise that went bankrupt soon after you
3:42:24 invested your memory could be either accelerative
3:42:27 or treasonous your memory and its perception
3:42:30 could be business ownership is a big risk I'll never do that again or next
3:42:35 time I'm going to be selling franchises not buying them the former is treasonist
3:42:40 but the latter is accelerative you have
3:42:42 a choice in framing failure and framing the past
3:42:46 it either serves or hinders when I reflect on my own failures I let them
3:42:50 serve me to affect future change it's
3:42:52 a part of the responsibility accountability process what
3:42:55 did I learn what can I change in the future what should I forget after
3:42:59 I crashed my Viper and nearly killed myself I remember the haze of almost losing
3:43:04 everything I didn't want to repeat
3:43:06 those feelings and their memories served my future
3:43:09 to affect change street racing is for morons
3:43:13 alternatively I could allow e go to rain keep street racing and boast I'll never
3:43:17 lose another race again while the consequences
3:43:20 of our choices can't be manipulated you can
3:43:23 manipulate your memories to serve you my life
3:43:26 is not defined by being picked last in high school gym class if your past
3:43:30 defines Your Existence it will be impossible for you to become the person you
3:43:34 need to become in the future chapter
3:43:38 summary fast lane distinctions your choices of action
3:43:42 manifest from your choices of perception what
3:43:45 you choose to perceive or not perceive will
3:43:47 manifest itself to a choice of action or inaction you can change your choice
3:43:52 of perception by aligning yourself with those who
3:43:55 experience the perception as reality worst case
3:43:58 consequence analysis helps you avoid treasonous choices
3:44:02 the weighted average decision Matrix can help you
3:44:05 make better big decisions by clarifying Alternatives
3:44:08 and their internal factors the universe has no memory only you do your can be
3:44:15 accelerative or treasonous you choose the classification
3:44:20 if your eyes are transfixed to the Past you can't become the person you need
3:44:23 to become in the future chapter 25
3:44:27 deodorize flatulent headwinds ridicule is the tribute paid
3:44:32 to the genius by the mediocrities Oscar wild
3:44:37 the fast Lane's natural headwind the greatest invention
3:44:41 of mankind was the airplane because it
3:44:43 defied the natural force of gravity and seemingly
3:44:46 violated the laws of physics how could something so heavy float in the air
3:44:51 what made Orville and Wilbur Wes achievement
3:44:53 so spectacular wasn't the act of flying
3:44:56 but the act of Breaking Free from society's
3:44:59 gravitational pull flying is impossible you guys are
3:45:02 nuts you are wasting your time foolish
3:45:06 before they could even pursue flying the R
3:45:08 Brothers had to break free of society's
3:45:11 natural headwind the natural social conditioning that impregnates
3:45:14 all young Minds a member of the Fast
3:45:16 Lane Forum posted this going to kindergarten
3:45:19 class can ask the kids how many of them can sing every hand will go
3:45:23 up fast forward 13 years and ask the same class of seniors the same
3:45:28 question only a few hands will go
3:45:30 up what changed the kindergarten kids believe they
3:45:33 could sing because no one had told
3:45:35 them otherwise perfectly stated we must not hear
3:45:39 the Nay SS because they've been conditioned
3:45:41 by Society Society will grind a constant headwind
3:45:44 at the grill of your vehicle you can't worry about deviating from social norms
3:45:48 because the norm is the average results
3:45:51 produced by average people you'll need to adopt
3:45:53 an uncommon approach that doesn't fall in the favor
3:45:56 of everyone the more uncanny and exceptional you strive to be the more you
3:46:01 need to fight through social indoctrination extraordinary wealth
3:46:06 will require you to have extraordinary beliefs
3:46:11 turn your back to farting headwinds if
3:46:14 you turn your back to a headwind it becomes an accelerant I had to do
3:46:18 this otherwise I would have failed after
3:46:20 graduating from college I was expected to find a good job I didn't and instead
3:46:25 I dove into entrepreneurial Ventures my family thought
3:46:28 I was crazy and proclaimed you're wasting
3:46:30 a 5ye education Piers thought I was delusional
3:46:34 oh dear delivering pizzas and chauffeuring limousines
3:46:37 while two business degrees hung from the wall
3:46:40 women wouldn't date me because I broke
3:46:42 the professional college educated mold the fairy
3:46:45 tale espoused going fast lane and building
3:46:48 momentum will require you to turn your back
3:46:50 at the people who fart headwinds in your direction you have to break free
3:46:54 of society's gravitational force and their expectations if
3:46:57 you aren't mindful to this natural gravity life
3:47:00 can denigrate into a vicious self-perpetuating cycle
3:47:04 which is society's prescription for normal you know
3:47:07 how it is get up go to work come home eat watch a few episodes
3:47:11 of Law and Order go to bed then repeat day after day before you know
3:47:16 it 45 years have passed and you need another 25 just to make your financial
3:47:20 plan work time passes dreams die and what remains an old withered body forlorn
3:47:27 for what could have been so who farts
3:47:30 headwinds they are number one friends and family
3:47:33 who just don't get it number two
3:47:36 educational institutions that preach slowlane Dogma number
3:47:40 three parents who are conditioned to believe
3:47:42 that oh wealth is for other people number
3:47:45 four slowl gurus who claim that your house
3:47:48 is the best investment number five slowl
3:47:51 gurus who say $100 invested today will be worth 10 million in 50 years number
3:47:57 six your environment escaping human headwind bloviators
3:48:03 people who don't Empower your goals are human
3:48:05 headwind bloviators they add friction to the journey
3:48:09 when you spot excitement over your actions or ideas bloviators react with doubt
3:48:12 and disbelief and use condition talking points such
3:48:16 as oh that won't work or somebody is
3:48:18 already doing it or why bother in motivational
3:48:22 circles they call them dream Stealers you must turn your back on them every
3:48:27 entrepreneur has bloviators in their life these people
3:48:29 are normal obstacles to the fast lane road trip remember these people have been
3:48:34 socially conditioned to believe in the pre-ordained
3:48:36 path they don't know about the fast lane nor do they believe it anything outside
3:48:41 of that box is foreign and when you talk fast lane you might as well
3:48:44 be speaking Kling on as a producer you are the minority or the consumers
3:48:48 of the rest to be unlike everyone who isn't rich and you who will be rich
3:48:54 requires a strong defense otherwise their toxicity infects
3:48:58 your mindset commiserating with habitual negative limited thinkers
3:49:03 is treasonous uncontrolled these headwinds lead directly
3:49:06 to the couch in the video game
3:49:08 console yes the old if you hang out with dogs you're going to get fleas
3:49:14 this relationship ship makes you a blossoming
3:49:16 flower that needs protection water and plenty
3:49:19 of Sun negative friends families or co-workers are
3:49:22 dark clouds defend yourself or suffer the consequence
3:49:26 of slow assimilation to mediocrity escaping environmental
3:49:32 headwinds why you might be able to redirect
3:49:34 human originated headwinds environmental factors aren't so
3:49:37 easily controlled what are environmental headwinds for me
3:49:41 it was Chicago I was seasonally depressed
3:49:44 and I need son for motivation Chicago was
3:49:47 my hurricane force headwind and if I wanted success I needed to turn my back
3:49:52 I escaped and moved to one of the sunniest places on the planet had
3:49:56 I not turned my back to the environmental
3:49:58 headwind this book would not exist where
3:50:00 would I be today if I hadn't turned my back to the tornado I
3:50:04 know I wouldn't have been here happy and retired 30 years early nope I'd be
3:50:08 on the Kennedy Expressway fighting traffic and probably
3:50:11 strung out on anti-depressants I'll pass I
3:50:15 made a choice to turn my environmental
3:50:17 headwind into a Tailwind while I can't blame
3:50:20 all my problems on my environment they enforced
3:50:22 this disconnect between interest in wealth and commitment
3:50:27 another headwin could be your work environment
3:50:29 if your hated job drains the life out
3:50:31 of you it's a headwind after a long work day and you have nothing
3:50:34 left for your dreams and your fast lane plan you're done the headwind keeps you
3:50:39 trapped while growing up one of the successful
3:50:41 entrepreneurs I studied was Sylvester Stallone while
3:50:45 Sly is thought to be an actor
3:50:46 he's really an entrepreneur his Rocky screenplay was
3:50:49 his product that touched millions and he
3:50:52 sold it under a specific set of circumstances
3:50:54 which included the provision that he played the lead role Sly was no stranger
3:50:58 to the law of affection one of the telling elements of sly's success story was
3:51:03 his resistance to getting a normal job he
3:51:06 mentioned that if he'd taken a corporate job
3:51:08 his dream would have died because he knew the gravity of a job was
3:51:11 inescapable for him he recognized that a corporate
3:51:14 environment M would have been a headwind
3:51:16 if your environment puts a stiff headwind
3:51:18 in your face you must take active steps
3:51:21 to remove yourself from the headwind what
3:51:23 headwinds are keeping you from pursuing your dreams
3:51:25 take control and make choices that can
3:51:28 alter the trajectory of your life creating accelerative
3:51:34 winds my headwind was my environment for you
3:51:37 it might be negative friends or other
3:51:39 slowlane influences when you turn your back
3:51:42 on these people you break the headwind when
3:51:45 you associate with people who Empower your goals you create a wind at your back
3:51:48 and build momentum positive people nurture
3:51:51 your growth sooth your failures and invest
3:51:54 in your dreams good people are conduits
3:51:56 to your dreams not just in motivational field
3:51:58 but in extend in your opportunely Reach
3:52:01 people are like roads they can either bring
3:52:03 opportunity or distress into your life the quality
3:52:07 of these roads solely depends on the quality
3:52:09 of the person think of the relationships
3:52:11 in your life like an army platoon readying
3:52:13 for battle who are you going to war with your friend Mark who's always late
3:52:18 lies and passes out drunk every Saturday night or your friend Lucy who has
3:52:23 a new job every 3 weeks and was caught stealing at the mall and is only
3:52:26 looking for that super rich guy to carry her off into the sunset are
3:52:30 these people you can count on are these people you can go to battle
3:52:33 with if not you need to pick better warriors on your team how join entrepreneur
3:52:39 clubs attend networking events Ally yourself with like
3:52:43 minders get yourself around people who subscribe
3:52:46 to a fast lane anything is possible mindset and decide who you want on your team
3:52:51 of Warriors read books and autobiographies of those who have the kind of success
3:52:55 you want find a mentor join entrepreneur
3:52:58 forums with a Fastlane mindset like the fast
3:53:01 lane form you know not a week goes by when someone doesn't email me this form
3:53:06 has changed my life now that's a Tailwind folks This Is War and your life
3:53:11 is in the balance you need Warriors who are imp fous to the Death
3:53:15 Star and can deactivate the slowlane tractor
3:53:17 beam not fearful pansies who dropped their cargo
3:53:21 at the first sign of Imperial slow
3:53:22 laners reflect on your environment and your relationships
3:53:26 and recognize what the headwinds are then
3:53:29 choose accelerative action can these headwinds be removed
3:53:32 ignored or managed unlike the natural wind
3:53:35 you are the Arbiter of your headwinds success
3:53:38 follows those who break the headwind and put it at their back significant other
3:53:44 or significant distraction the worst headwin could be
3:53:48 the person who sits in the passenger seat
3:53:50 of your vehicle they sit and lecture you on your dumb ideas and remind you
3:53:54 of your failures or they don't say anything at all and just distract you they
3:53:58 fiddle with the radio adjust to climate control roll the windows up and down
3:54:02 and hum old Duran Duran Tunes or they
3:54:04 just play the role of backseat driver Charles
3:54:07 Charles do this do that no turn there dummy what possibly could be so
3:54:12 hazardous to your trip and who is this person how the heck did they get
3:54:15 in your car this person is your significant
3:54:18 other by talking with other aspiring entrepreneurs
3:54:21 I learned that significant others husbands wives fiance
3:54:25 girlfriends boyfriends can be some of the biggest
3:54:27 headwinds out there having a life partner
3:54:29 who doesn't subscribe to your life ideals
3:54:31 and philosophies is like towing a trailer
3:54:34 full of wet manure if your partner doesn't
3:54:37 subscribe to the entrepreneurial philosophy and Toes
3:54:40 the slowlane road can you expect to grow
3:54:43 in unison someone fighting with you in your corner is accelerative if they serve
3:54:48 as opposition they become treasonous one
3:54:51 of my first girlfriends was A+ marriage material
3:54:54 but she fully subscribed to a slowlane philosophy
3:54:57 she couldn't understand why I was so fervent
3:55:00 to be an entrepreneur our relationship stagnated
3:55:03 as my failures grew and the relationship eventually
3:55:06 ended this occurrence wasn't either one
3:55:08 of our faults we were just two different people
3:55:10 on two different paths bad relationships are
3:55:13 roadblocks to Fast Lane success they drain energy and they dim dreams it's like
3:55:18 rowing a boat Upstream unwilling passengers add weit
3:55:22 they distract and sometimes they're expensive to remove
3:55:26 yes divorce is treasonous expensive both emotionally
3:55:30 and financially traveling Down The Road Less
3:55:33 Traveled is already difficult why compound the journey
3:55:37 by waiting the car down with someone who doesn't share your destination are you
3:55:41 in the right relationship with a person who believes in you and your goals or is
3:55:45 a relationship just like lukewarm water it's
3:55:48 not bad not good just comfortable enough to stand Pat if so it might be
3:55:53 time to evaluate your passenger chapter summary fast
3:55:58 lane distinctions the natural gravity of society
3:56:01 is not to be exceptional but average
3:56:05 toxic relationships drain energy and detract
3:56:08 from your goals to be extraordinary the people
3:56:11 in your life are like comrades in battle platoon they can save you help you
3:56:16 or destroy you good relationships are accelerative
3:56:19 to your process while bad relationships are treasonous chapter
3:56:25 26 your primordial fuel time time isn't
3:56:30 a commodity something you pass around like
3:56:32 a cake time is the substance of life when anyone asks you to give your time
3:56:38 they're really asking for a chunk of your life antonet Bosco the $6 bucket
3:56:45 of chicken why will most people never get rich look no further than a $6 bucket
3:56:50 of chicken it made big news a fast food restaurant offered a free bucket
3:56:54 of chicken to anyone who had an internet
3:56:56 coupon people flocked the restaurant locations and waited
3:56:59 for hours all for a free $6 bucket of chicken know anyone who would
3:57:04 stand in line for hours just to get something free are you one of them
3:57:09 these stories are common and yet my reaction is the same what the hell is
3:57:13 wrong with people I'll tell you these people value their time at zero it's free
3:57:20 like the air we breathe they're convinced
3:57:21 that their time is abundant and in an endless
3:57:24 supply they live as if they're Immortal they are certain that time the fuel
3:57:28 of their life never runs empty I wonder if these people had 3 weeks
3:57:32 left to live would they be standing in line for a bucket of chicken what
3:57:36 if they had 3 months 3 years at what level of mortality would they rule
3:57:42 that standing in line for 3 hours for free chicken is not a good use
3:57:45 of time the greasy chicken truth value your time poorly and you will be poor
3:57:52 when time is wasted as a lifestyle choice you will be stranded in places you
3:57:56 don't want to be take a look around how do your friends family and peers
3:58:01 value their time are they standing in line to save four bucks are they driving
3:58:06 40 minutes to save $10 are they parked on the sofa anxiously waiting to see
3:58:11 who wins Dancing with the Stars the average a American watches more than 4
3:58:15 hours of TV each day in a 65y year life that person will have spent
3:58:21 9 years glued to the tube why simple life sucks life needs an escape life
3:58:28 is no good show me someone who spends hours online playing mafia Wars Farmville
3:58:34 or Angry Birds and I'll show you someone
3:58:36 who probably isn't very successful when life sucks
3:58:40 escapes are sought I don't need television
3:58:42 because I invested my time into a real life worth living not a fictitious Escape
3:58:48 that airs every Tuesday night at 8:00 p.m.
3:58:51 again majority thinking yields mediocrity and for the majority
3:58:55 time is an asset that is undervalued and mindlessly squandered the Titanic how
3:59:02 fast is your ship sinking people standing
3:59:05 in line to save money ought to hold a picket signed announcing to the world
3:59:09 I value money more than my life that choice is a primal mistake a great example
3:59:15 to 's reigning dominance over money comes
3:59:18 from the 1997 movie Titanic as the ship
3:59:21 sinks and a few lifeboats remain kaladan hawkley
3:59:24 a wealthy steel industrialist played by Billy Zayn
3:59:27 Bargains for his life with a ship's officer
3:59:30 and offers cash in exchange for a Lifeboat
3:59:32 seat the officer rebukes the tycoon's proposition
3:59:36 with a stiff certainty your money can't save
3:59:39 you any more than it can save me reflect on that for a moment
3:59:44 your money can't save you any more than it can save me powerful in those eight
3:59:49 seconds the true value of time is exposed as we intersect with a certainty
3:59:53 to our own ticking Death Clock you see
3:59:56 once your time is gone you're dead and when
3:59:59 your clock ceases to tick no amount of cash will save you from the end
4:00:04 fast Landers understand that time is the gas tank of life when the gas tank
4:00:08 runs dry life ends time is the greatest asset you own not money not the 1969
4:00:16 restored Mustang and not Grandpa's old coin
4:00:18 collection time the fact is all of us
4:00:22 are on a sinking ship is your time treated as much is it treated fairly
4:00:27 or carelessly or is your primordial fuel squandered
4:00:31 as if the tank will never run empty
4:00:35 you were born rich and you will die broke time is the great equalizer you
4:00:40 were born with a full tank of gas there are no refilling States and your one
4:00:45 Filip occurred the moment you took
4:00:46 your first breath time can't be created outside
4:00:50 of your mortal limits sure we might be able to stretch a 76-year lifespan to 82
4:00:56 with good health and diet but within
4:00:58 mortality time is transformed from infinite to finite
4:01:03 the greatest theft of all humanity is to act as if our time on this Earth
4:01:07 is infinite when it isn't the reality is that time is deathly scarce while money
4:01:13 is richly abundant fund it on any given
4:01:15 day $3 trillion is exchanged in the world
4:01:18 currency markets to give that perspective you can spend a million dollar a day
4:01:23 for 8,000 years and you still wouldn't have
4:01:26 spent 3 trillion that's 109 lifetimes to quantify
4:01:30 the total currency trading volume that exists
4:01:33 for one day money is abundant and it will be abundant as long as the world's
4:01:38 governments continue to print more now since
4:01:40 you don't have 8,000 years of life isn't it logical to conclude that money is
4:01:44 abundant and time is not you can always
4:01:47 acquire more money but you cannot defy mortality
4:01:51 the irony of financial Fortune is that no matter how much you have you will
4:01:55 die flat broke you cannot escape the continual
4:01:58 combustion of time as your tank drips time every second you can live in Blissful
4:02:03 happiness or in a miserable depression time
4:02:06 is indifferent and it just bleeds away now
4:02:09 since time is scarce wouldn't it makees sense
4:02:12 not to waste three hours of your life for a $6 bucket of chicken indentured
4:02:19 time is The Ransom of free time there are two types of time that will make
4:02:23 up your lifespan your free time
4:02:25 and your indentured time put forth in an equation
4:02:30 your lifespan equals free time plus indentured Time
4:02:34 free time is yours to spend as you
4:02:36 please TV a jog in the Park video games sleeping eating or vacation if you're
4:02:41 like most your free time is lumped on evenings and weekends where time is not
4:02:46 exchanged for money now indentured time is
4:02:49 the opposite it's the total time spent earning
4:02:52 money and the consequences of that spent time
4:02:55 when you awake in the morning shower dress
4:02:57 drive to the train station wait ride to work and then work for8 hours this is
4:03:02 indentured time when you spend your entire
4:03:04 weekend recharging from the work week this is
4:03:08 indentured time indentured time is the actual work and the work you must do
4:03:12 for the work morning rituals traffic compiling reports
4:03:16 at home solitary recharges whatever time spent earning
4:03:20 a buck is indentured time if you won the lottery you'd quit your job because
4:03:25 indentured time is no longer required and is
4:03:28 suddenly replaced with free time money buys
4:03:31 free time and eliminates indentured time however
4:03:34 the irony of your free time is it isn't free it's bought and paid
4:03:38 for by your indentured time you enjoy a twoe vacation
4:03:42 because it was paid for by a year of indentured time you can relax
4:03:46 with a cold beer on the couch because you paid for it earlier in the day
4:03:50 with 8 hours of indentured time indentured
4:03:53 time becomes The Ransom of your free time
4:03:58 the right time versus the wrong time there's
4:04:01 the right time and the wrong time the right
4:04:04 time is free time indentured time is the wrong time the slow lane ransoms time
4:04:10 time at the job and time invested
4:04:11 in the markets remember five indentured days for two
4:04:15 free days is a bad trade if you were born into slavery your life would
4:04:20 be 100% indentured time with 0% free
4:04:24 time while total time can't be manipulated you
4:04:27 can manipulate your time ratio wouldn't it be nice to have one day of indentured
4:04:32 time and six days of free time if you can steal free time from the hands
4:04:36 of indentured time life will have more of the right time versus the wrong time
4:04:42 dump the junk in the trunk if you race cars at the drag strip you know
4:04:47 that every ounce of weight counts Racers remove
4:04:50 everything non-essential to make the car as light
4:04:52 as possible this increases efficiency Speed and Performance
4:04:56 resulting in Faster finishes unnecessary weight forces
4:05:00 the car to work harder yet in our road trip to wealth we're guilty of adding
4:05:04 weight our vehicle is burdened with junk in the trunk that coerces us to work
4:05:08 harder and when you work harder long enough it wears you out and breaks you
4:05:12 down this deil itting weight is parasitic debt
4:05:16 parasitic debt is everything you owe the world
4:05:19 it's the excrement of Lifestyle servitude
4:05:22 your shiny new Infinity financed at 60 months
4:05:25 your home mortgage financed over 30 years
4:05:28 those fancy designer clothes 4 months removed from out
4:05:31 of fashion and yes even that Insidious
4:05:33 furniture that seemed like such a good idea at the time all of this crap
4:05:38 creates servitude and forces indentured time when you're
4:05:42 forced to work you limit choice and limited
4:05:45 choices closes roads aside from my mother's
4:05:48 creepy doll collection nothing is more frightening
4:05:51 than a parasite leeched to my neck sucking
4:05:53 my blood parasitic debt is a counterweight to the road trip it's a blood sucker
4:05:58 that steals free time energy freedom and health
4:06:02 all foes the true wealth parasitic debt consumes
4:06:08 free time the leading cause of indentured
4:06:11 time is parasitic debt you've heard the phrase
4:06:14 thief of Hearts when it comes to parasitic
4:06:16 debt it is the thief of lives parasitic
4:06:20 debt is a gluttonous pig that Gorges on free time and shits it out as indenture
4:06:25 time any debt that forces you to work is expensed from free time and shifts
4:06:31 it to indentured time debt needs a constant drip of blood and that blood comes
4:06:36 from your gas tank of Life Time
4:06:38 and since time is fixed an increase in indentured
4:06:42 time comes from only One Source your free time the cost of parasitic debt
4:06:49 the average American owes more than they are
4:06:51 worth having a lifestyle built on credit creates
4:06:54 lifestyle servitude in the form of indentured
4:06:57 time and because total time is finite indentured
4:07:00 time Grows by pilfering from free time indentured
4:07:03 time leads straight to the sidewalk the next
4:07:07 time you buy some fancy gadget on credit
4:07:09 know exactly what you're buying you're buying
4:07:11 parasitic debt that eats your free free time
4:07:14 and excretes it into indentured time for example
4:07:17 if you buy an audio system that costs $4,000 and you only make $10
4:07:22 an hour what's the real price what's the weight of the poop the price is 400
4:07:28 hours of your free time since you must work 400 hours times $10 per hour
4:07:33 to repay the debt add 10% interest and your final cost Stacks up to 440 hours
4:07:39 of your free time added to your weight burden so the next time you whip
4:07:43 out the Visa calculate the real cost how much free time is this going to cost
4:07:48 me everything we buy has not one cost but two number one the actual dollar
4:07:54 cost and number two free time transformed
4:07:58 into indenture time the law of chocolate chip
4:08:03 cookies when I first moved out on my own I quickly learned the law of chocolate
4:08:08 chip cookies if the cookies don't get into the grocery cart they don't get home
4:08:12 and if they don't get home they don't get in my mouth and if they
4:08:15 don't get in my mouth they don't transform
4:08:18 into belly fat parasitic debt follows the same
4:08:21 law control parasitic debt by controlling its
4:08:24 source instant gratification which is a trait
4:08:27 of the sidewalk the next time you feel
4:08:29 compelled to buy some trinket at Macy's ask
4:08:32 yourself will this be obsolete in 6 months and land in the garage with the rest
4:08:36 of the junk and 4 months with this stupid
4:08:39 tribal T-shirt be relegated to that Dusty
4:08:41 side of the closet reserved for painting
4:08:43 smacks again when you purchase the next greatest
4:08:46 fashion fad without truly being able to afford
4:08:49 it you open the floodgates to parasitic
4:08:52 debt and that flows Downstream to the sidewalk
4:08:55 if the cost of the product doesn't make it to your credit card it doesn't
4:08:59 become parasitic you become a protector of free
4:09:02 time think will this purchase take Freedom will I own this or will it own
4:09:07 me while some choose servitude behind iron
4:09:10 bars others choose servitude behind velvet walls Falls
4:09:14 both are the same the ultimate wealth is having the free time to live how
4:09:18 you want to live the fast lane is about being both Lifestyle Rich as well
4:09:22 as time Rich a poor valuation of free time leads to poorness Rich or poor
4:09:30 time is equally possessed shared and consumed
4:09:33 by all everybody gets it you use it I
4:09:36 use it your neighbor uses it no one gets more and no one gets less
4:09:40 24 hours for everybody no one has an unfair Advantage you me we all have
4:09:46 24 hours to consume expire and spend
4:09:50 time becomes the ultimate equalizer so then why
4:09:53 do so few get rich while the rest
4:09:56 wallow from paycheck to paycheck the distinction lies
4:09:59 in the valuation of free time the chosen
4:10:01 road map and the acquisition of parasitic
4:10:04 debt now guess the behaviors rich or poor
4:10:08 this person sleeps until noon this person
4:10:11 watches hours of reality TV this person drives two hours just to save 20 bucks
4:10:17 this person buys airline tickets with multiple layovers
4:10:21 just to save $100 this person spends hours
4:10:24 surfing social networks and gossip blogs this person
4:10:28 is a level 10 Druid in World of Warcraft this person watches every Chicago Cubs
4:10:34 game behind the Tangled roots of poris you will find a poor valuation of free
4:10:39 time which breeds from bad choices time losers
4:10:43 are poor evaluators of time these are
4:10:45 the people camped out at Walmart at 400 a.m.
4:10:48 waiting to grab the early bird sales these are
4:10:50 the people sleeping outside Best Buy hoping to score
4:10:53 a free 32in HD TV these are people
4:10:57 waiting outside Ikea hoping to score a free breakfast
4:11:01 time losers are also inconvenient Savers the inconvenient saver
4:11:05 desperately clutches on to every dollar fearful it may
4:11:09 never return extreme inconvenience is never a match
4:11:12 for saving money for example an old friend of mine
4:11:15 wanted an exercise bike and found it on sale at a store miles away from her home
4:11:20 I told her just to buy the darn thing locally and pay the higher price which was
4:11:24 an extra 29 bucks nope she was an inconvenient
4:11:27 saver instead she drove one hour to save $29
4:11:32 total time spent 2 and 1/2 hours subtract gas
4:11:36 and the total valuation of her time is about
4:11:38 $5 an hour last I checked she doesn't work for $5 an hour but has no problem
4:11:44 wasting her free time at this rate the inconvenient
4:11:48 saver gladly wastes time to save money from plane
4:11:51 tickets with multiple stops to Shared shuttled Airport Service
4:11:55 inconvenience is no match for saving a few bucks
4:11:57 an hour again if these people had 3 months
4:12:00 left to live would they be outside Best Buy in a sleeping bag waiting 6 months 6
4:12:06 years at what threshold will these people pack up
4:12:10 their sleeping bag on the sidewalk and say
4:12:12 gee what the the hell am I doing sleeping
4:12:14 on a sidewalk outside an electronic store is
4:12:17 this a smart use of my life sidewalkers sleep on sidewalks
4:12:22 fast Landers exalt time as your primary consideration
4:12:26 in decision-making because it's our most valued asset you see
4:12:30 fast laners are Frugal with time why slow
4:12:33 laners are Frugal with money sidewalkers and slow laners
4:12:37 use money as the sole Criterion in decision- making
4:12:40 oh which job pays the most where's the cheapest
4:12:42 rent how can to get some free chicken
4:12:44 money is scarce and time brings up the rear and sweeps up the mess if you want
4:12:49 to be rich you have to start thinking Rich time
4:12:53 is King chapter summary fast lane distinctions fast
4:12:59 Landers regard time as the king of all assets
4:13:03 time is deathly scarce while money is richly abundant
4:13:07 indentured time is time you spend to earn money
4:13:10 free time is spent as you please your lifespan
4:13:14 is made up of both free time and indentured
4:13:17 Time free time is bought and paid for by indentured
4:13:20 time fast laners seek to transform indentured time
4:13:25 into free time parasitic debt eats free time
4:13:29 and excretes it as indentured time lifestyle extravagances have two
4:13:34 costs the cost itself and the cost to free
4:13:37 time parasitic debt has to be stopped at its
4:13:40 source instant gratification chapter 27 change that dirty
4:13:46 stale oil education is what remains after one has
4:13:51 forgotten everything he has learned in school Albert Einstein
4:13:56 change the oil every 3,000 miles the first lesson
4:14:00 of car ownership change the oil every 3,000
4:14:03 mil neglect the lesson and your car dies well
4:14:06 before its useful life frequent oil changes keep
4:14:09 your car running efficiently unchanged oil goes stale and turns
4:14:12 the ride rough rough rides stall to the shoulder
4:14:15 of the road fast lane road trip demands fresh
4:14:18 oil changes but what is oil oil is education
4:14:22 knowledge Street smarts but be careful must be the right
4:14:26 oil and for the right purpose sidewalkers don't
4:14:29 bother with oil after 3,000 mil they're done graduation
4:14:33 is the last oil change slow lers oil
4:14:36 their vehicles for the explicit purpose of raising intrinsic value
4:14:40 Advanced education certifications what's going to command a bigger
4:14:44 salary fast laners on the other hand oil
4:14:47 their vehicles until they hit the junkyard graduation is
4:14:51 not the end it's the beginning face it what
4:14:55 you know today is not enough to get you
4:14:57 where you need to be tomorrow you must constantly
4:15:00 reinvent yourself and reinvention
4:15:02 is education unfortunately graduation traditionally
4:15:06 signals the end of Education regardless of your graduating
4:15:09 age adulthood begins to cease learning at graduation
4:15:13 Is wealth suicide your most effective earning years happen
4:15:17 after graduation so wouldn't it be smart to continue
4:15:20 the educational process long after formal schooling Jim Gallagher
4:15:25 graduated 11 years ago and is unemployed Jim
4:15:28 is a stock broker but because of internet technology
4:15:30 his expertise has become endangered and flirts with Extinction
4:15:34 Jim's education for that specific job set has become
4:15:37 dated and no longer applies to the current world
4:15:41 the world has moved on yet J and his education
4:15:44 have not Jim contemptuously takes a menial sales
4:15:47 job at a local Furniture Store his financial plan
4:15:50 stalls because he operates within the same stale oil
4:15:53 last changed 11 years ago Jim fails to change
4:15:56 his oil so Jim's road trip to wealth
4:15:59 also fails education your oil is a critical component
4:16:03 to your wealth road trip when you continually inject
4:16:06 yourself with new education new skills and new competencies
4:16:10 New Roads open and things run smoothly the right
4:16:13 education has incredible horsepower education's role education is virtuous
4:16:21 under both slowlane and fast lane road maps
4:16:24 but the roles are profoundly different in the slowlane education
4:16:28 is used to elevate intrinsic value while in the fast
4:16:31 lane it is used to facilitate and grow
4:16:34 the business system also fast lane education is
4:16:37 secured by methods that do not produce parasitic debt
4:16:40 or Conformity the purpose of education within the fast
4:16:44 lane is to amplify the power of the money
4:16:46 tree and the Business System you're not a cog
4:16:48 in the wheel you learn to build the wheel
4:16:52 for example if I go to a training seminar that gives me the skills to hire Top
4:16:56 Gun salespeople I'm engaged in activities that specifically
4:16:59 enhance the fertility of my business and my money tree if I read a book on a new
4:17:04 computer technology that illustrates how to create new interactive
4:17:07 website features I'd be learning to facilitate the system
4:17:11 again Fastlane education is is to Foster growth
4:17:14 of the business system conversely slowlane education is designed
4:17:18 to specifically enhance the intrinsic value of the person
4:17:21 receiving the education it is to become a gear
4:17:24 in the system a fast lane form user had
4:17:27 the opportunity to pursue an MBA and he asked
4:17:29 if it was worth it my answer typically would
4:17:31 be no but this scenario was a little
4:17:33 different first the MBA had no money cost only
4:17:37 time cost as the government was paying for it
4:17:40 second this gentleman espoused a fast lane ideology so
4:17:43 his purpose was not intrinsic value elevation but expansion
4:17:47 of his knowledge to facilitate the fast lane system
4:17:49 so I voted yes I don't know how if an oil change puts your car on a lift
4:17:58 for months or years what's the point your continued
4:18:01 education must not come Laden with Conformity or parasitic
4:18:04 debt but must facilitate your fast lane system
4:18:08 how make the real world your University yes you
4:18:12 are your own University ask any successful entrepreneur
4:18:16 and they will validate this truth you learn from engagement
4:18:20 from doing from getting out there and taking
4:18:22 repeated action more so from than any other book
4:18:25 or Professor but I don't know how you cry
4:18:29 oh stop Public Enemy Number One on the most
4:18:32 used excuses list is I don't know how well why don't you know how I'll tell you
4:18:38 why you don't know because you haven't taught yourself
4:18:41 how nor have you wanted to know how badly
4:18:43 enough you see it's easier to relent under
4:18:46 the weight of I don't know how than it is
4:18:48 to actively pursue the knowledge and today's Information
4:18:51 Society there is absolutely no excuse not to find
4:18:55 out how I graduated from college with two business
4:18:59 degrees marketing and finance neither of them was related
4:19:02 to computer science I graduated with no computer programming
4:19:06 experience yet I made Millions on the internet funny
4:19:10 after 13 years of expensive institutional education I never
4:19:15 took a formal class about internet or web Technologies
4:19:18 heck my computer classes were limited to introductory business
4:19:21 courses if I didn't go to school to learn the internet how the heck did I learn
4:19:25 to become educated within this skill set I sought
4:19:29 to change my oil frequently I educated myself I
4:19:33 read books I hit the library I spent hours
4:19:36 on the web and read articles tutorials wys I
4:19:39 sought and consumed knowledge years ago when I started
4:19:43 my career with internet media I could have
4:19:45 easily quit and leaned on the obvious I don't
4:19:48 know how I don't know how to program
4:19:50 a website I don't know how to design Graphics
4:19:52 I don't know how to manage a server I
4:19:54 don't know how to write marketing copy these excuses
4:19:57 are like a plastic bag ready to smother
4:20:00 your dreams but only if you stick your head
4:20:02 in the bag instead my vision of a website
4:20:05 didn't end with I don't know how but started
4:20:08 there so get your head out of the bag had anat refreshed my skill set my oil
4:20:14 my journey would have stalled my religious pursuit of knowledge
4:20:18 kept me efficient in an everchanging world and Prime
4:20:22 me for Fastlane opportunities education didn't end with graduation
4:20:26 it started and best of all my selftaught education
4:20:30 was a twin turbo acceleration into the fast lane
4:20:33 my skills did not come loaded with parasitic debt
4:20:37 or Conformity education is freely available the greatest travesty
4:20:44 of the Free World is the underuse of Knowledge
4:20:47 walk into your local bookstore and inhale smell
4:20:50 that that's the smell of infinite Knowledge walk
4:20:53 into your local library and look around amazing wall-to-wall
4:20:57 books free for the taking imagine if you could digest
4:21:01 every book every paragraph and every sentence would I
4:21:05 don't know how be a detriment to your success
4:21:08 I'm astonished that education is freely available yet
4:21:12 most chose not to take it education is unplucked
4:21:15 fruit from a tree and all it needs is
4:21:17 a ladder yet most people cling to the limiting
4:21:21 belief that I can't afford education sorry but it's
4:21:25 just an excuse to be lazy infinite knowledge is
4:21:28 at your fingertips and the only thing preventing
4:21:30 you from getting it is you yes you turn off the TV pick up a book and read
4:21:37 it quit playing Guitar Hero and hit the library
4:21:41 quit playing game boy and hit the books
4:21:43 a committed fast laner has his nose in a book
4:21:46 weekly he attends seminars he trolls business forums
4:21:49 he's on Google searching different topics and strategies you
4:21:53 have the innate power to become an expert
4:21:55 at anything not requiring physical Talent anything no book
4:21:59 in the world can make me a professional basketball
4:22:01 player or a professional singer but books can transfigure
4:22:05 novices to experts in non-physical disciplines you can become
4:22:09 a currency trading expert real estate business web program
4:22:12 programming sales a public speaker these expertise for any
4:22:16 discipline not requiring physical coordination is out there what
4:22:20 does it take your commitment of pursuit and then
4:22:23 the biggie applying it when I remodeled my house
4:22:27 the walls of my grand foyer needed to be
4:22:29 faux painted faux finishing is a complicated painting
4:22:32 technique that's used to create lavish surfaces with depth
4:22:35 and luminance I had two choices call a professional
4:22:39 or learn to do it myself since I was retired I viewed this is a fun challenge so
4:22:44 I opted to do it myself I hit
4:22:46 the internet and watched a few hours of video tutorials
4:22:48 then I hit the Home Depot and bought supplies
4:22:51 over the next several days I practiced on cardboard
4:22:53 boxes within a week I became proficient at faux
4:22:57 painting I built myself a skill in one week days earlier I was in the sphere
4:23:02 of I don't know how and days later I possessed
4:23:05 a new skill that I could aptly sell if I wanted the best fux painters earned $10
4:23:10 a square foot in one week I built myself a scale that opened up a tiny Road
4:23:15 into a fast Lan equation skills and expertise are
4:23:18 just waiting for you no one drops a book
4:23:21 on your lap or givs you knowledge you have to seek it process it and then use it
4:23:26 the acquisition and application of knowledge will make you
4:23:29 rich so where do you find infinite knowledge inexpensively
4:23:33 like the air you breathe it's all around you
4:23:35 like an apple tree waiting to be plucked bookstores
4:23:40 books possess the greatest return for your educational dollar
4:23:43 the library the greatest repository of knowledge and the disabler
4:23:47 of I can't afford to buy books excuse
4:23:49 I got my started Library internet forums find like-minded
4:23:54 congregations and learn from those who have succeeded
4:23:57 find Tailwinds internet classes can be pricey but convenient
4:24:02 internet blogs podcast screencast webcast another excuse Destroyer seminars
4:24:10 good seminars bring good value assuming they are spons
4:24:12 answered by the right entities and not getrich quick
4:24:15 gurus television cable TV has turned television educational deviate
4:24:20 from the Mindless reality TV garbage and tune
4:24:23 in Channels with educational value history Discovery Science HGTV military
4:24:28 and National Geographic continuing education classes offered mostly
4:24:33 by community colleges these classes offer a wide array
4:24:36 of formal training in specific disciplines free magazines visit
4:24:41 trade pb.com and free bism mag.com and sign up
4:24:45 for free magazine subscriptions pertaining to your topic
4:24:47 of Interest unfortunately while infinite knowledge surrounds us most people
4:24:52 ignore it take for example this comment about education
4:24:55 from successful real estate investor Lonnie Scruggs Lon scrubs.
4:25:00 net I used to work two jobs education
4:25:03 changed my life before I learned how to put
4:25:05 money to work I was doing all the work
4:25:08 I was so uneducated back then that I thought
4:25:10 the answer to Financial Freedom was working too jobs
4:25:12 and that's what I did for many years finally
4:25:15 I realized there weren't enough hours in a day
4:25:18 and I couldn't work enough hours in a month
4:25:20 to reach Financial Security there had to be
4:25:23 a better way I started looking for that way when
4:25:26 I realized that education and knowledge was the answer
4:25:28 I made up my mind to get an education
4:25:30 before that all I had was some schooling now
4:25:33 I realized I needed some education now I can
4:25:36 look back and see that I didn't do all
4:25:38 the easy and fun things like many people were doing
4:25:40 but I did all the right things and today
4:25:42 we enjoy Financial Security and Financial Freedom we can
4:25:46 do what we want many of our friends are
4:25:48 still working jobs searching for Financial Security that they
4:25:51 will never know they had the same chance to make
4:25:53 choices that I had they just made the wrong
4:25:56 choices they had all the schooling they needed
4:25:58 but didn't have the necessary education that provided Financial Freedom
4:26:02 now they tell me how lucky we are
4:26:04 the best investment you can make is in yourself
4:26:07 so be willing to pay for your education now
4:26:09 or be prepared to pay a much bigger price
4:26:11 for your lack of education later the choices you
4:26:14 make today will determine your financial future be sure you
4:26:17 make the right choice because you will have to live
4:26:19 with the results of that choice the rich understand
4:26:23 that education doesn't end with the graduation ceremony it
4:26:27 starts the world is in constant flux and as it
4:26:30 evolves your education must move with it or you
4:26:33 will drift to mediocrity I don't have time
4:26:39 tailgating the crutch of I don't know how is
4:26:41 I don't have have time where on Earth will
4:26:44 you find time to change your oil I mean
4:26:46 seriously between the full-time job and the two kids
4:26:48 where is their time it's in between everything else
4:26:51 changing your oil isn't difficult when you attach it
4:26:54 to existing activities of repetition and consistency while time
4:26:57 might be linear it can be manipulated by performing
4:27:00 double duty on one time block as in the old
4:27:02 cliche killing two birds with one stone maximize
4:27:06 time and you maximize wealth accomplish two objectives in one
4:27:09 time frame make life your un University here are
4:27:13 some time cheating life University strategies Driving University
4:27:18 listen to audiobooks or financial news radio while stuck
4:27:21 in traffic traffic nuisances transformed to education exercise University
4:27:28 absorb books podcasts and magazines while exercising at the gym
4:27:31 in between sets on the treadmill or on a stationary
4:27:34 bike exercise is transformed to education waiting University
4:27:39 bring something to read with you when you anticipate
4:27:41 a pain full weight airports doctor's offices and your State's
4:27:45 brutal motor vehicle department don't sit there and twiddle
4:27:48 your thumbs learn toilet University never thrown without reading
4:27:53 something of educational value extend your sit time even
4:27:56 after you finish with the intent of learning something
4:27:59 new every single day toilet university is the best
4:28:02 place to change your oil since it occurs daily
4:28:04 and the time expenditure cannot be avoided this means
4:28:07 the return on your time investment is infinite toilet
4:28:10 time is transformed to education Jobing University if you
4:28:15 can read during your work downtimes during my dead
4:28:18 job employment like driving limos and pizza delivery I
4:28:21 enjoyed significant wait times between jobs while I waited
4:28:25 for passengers pizzas or flower orders I read I
4:28:28 didn't sit around playing pocket poker no I read
4:28:31 if you can exploit Deadtime during your job you
4:28:34 are getting paid to learn dead end jobs become
4:28:37 transformed to education TV time University can't we
4:28:42 yourself off TV no problem put a television near
4:28:45 your workspace and simultaneously work your fast Lan plan
4:28:48 while the TV does its thing while watching countless reruns
4:28:51 of Star Trek boldly going where no man has
4:28:53 gone before I simultaneously learned how to program websites
4:28:58 in fact as I write this I'm watching the New
4:28:59 Orleans Saints Pummel the New England Patriots on Monday
4:29:02 Night Football grd iron gluttony transformed to work
4:29:06 and education think about the time you already use how
4:29:09 many hours do you waste in the trivialities of life
4:29:12 this doesn't need to be time lost or time
4:29:14 wasted this time is ripe for Fast Lane oil
4:29:17 changes to start your oil recharge choose a topic
4:29:20 that interests you or an area in your life
4:29:22 that needs Improvement not good at sales or writing
4:29:25 get to the library and start reading before I
4:29:28 started writing fast lane I bought six books relating
4:29:31 to publishing writing and authoring I didn't blindly write
4:29:34 and publish a book I educated myself thoroughly during
4:29:38 the process set a goal to read at least 12 books a year or one per month month
4:29:42 if you are aggressive like me you'll read a book
4:29:44 every week I can't stress enough that the more
4:29:47 knowledge you consume the more torque you create
4:29:49 on the fast lane road trip the $50,000 oil change
4:29:55 the last time I went to one of those while
4:29:57 you can wait oil change places an advertised
4:29:59 $22 oil change morphed into $110 bill because
4:30:04 of extra service suggestions an oil chain shouldn't cost you
4:30:07 more than 25 bucks and anything heavier should arouse
4:30:10 your suspicions bucks is the average price of a book
4:30:14 used books are less library books are free
4:30:17 continuing education at a community college averages $30 per
4:30:20 credit hour oil changes are cheap yet we continue
4:30:25 to strap the chains of debt to our ankles
4:30:27 and pay thousands of dollars for our oil changes
4:30:30 I saw a picture the other day of a student
4:30:32 publicly protesting one of the government financial bailouts
4:30:36 she hoisted a large poster that read I've got a 4.0 GPA $90,000 in debt and no
4:30:42 job where's my bailout where's your bailout let me
4:30:46 tell you walk into the bathroom flip on the light
4:30:49 switch and look in the freaking mirror there's
4:30:51 your bailout I'm tired of Saab stories from well-intended
4:30:55 students who graduate from college with mountains of debt
4:30:59 and can't get a job take responsibility you bought
4:31:03 into the myth that college ensures a job the fact
4:31:06 is when you allow the market forces to drive
4:31:08 your vehicle you're likely to end on a street
4:31:11 with a homemade poster proclaiming the value of your 4.0
4:31:15 GPA and the crushing burden of your six-figure
4:31:18 debt no one cares you're in debt because you
4:31:21 borrowed you're in debt because you bought into the lie
4:31:24 and relinquished control you bought into the slow lane
4:31:28 were you forced to take loans you don't have
4:31:31 a job because you voted for politicians who penalize
4:31:34 producers and reward consumers face the facts an expensive
4:31:39 oil change that forces a lifetime of indentured
4:31:42 time is stupid again parasitic debt doesn't care about
4:31:47 the source it only wants to eat your free
4:31:49 time preferably seasoned with a little salt and pepper
4:31:54 the seminar fail what idiot would pay $50,000 to attend
4:31:59 a seminar many do this is a common question at the fast lane Forum so and so
4:32:05 is offering a 3-day seminar on real estate investment
4:32:07 for $50,000 should I buy it what are you
4:32:12 smoking crack do you know what you're buying let me
4:32:15 tell you you're paying $50,000 for someone to explain
4:32:18 a book that's found at the bookstore for 19
4:32:21 bucks a $50,000 seminar is exploitation of what we
4:32:26 producers know people are lazy people want it handed
4:32:31 to them people don't want to read and they
4:32:33 don't want to connect the dots they want it
4:32:35 done for them people want to be steered they
4:32:38 want someone to drive their vehicle people want events
4:32:41 not that process and what better event is there
4:32:44 than a $50,000 seminar now don't get me wrong
4:32:47 seminars can be great for education but it has
4:32:50 to be the right seminar which is Affordable and given
4:32:53 by producers and experts not by professional career public
4:32:56 speakers most high dollar seminars are well orchestrated marketing
4:33:01 machines tailored to extract every dollar from your wallet
4:33:06 most cheap seminars are dayong upsells into a more
4:33:08 expensive seminar and those Well Suited presenters they suffer
4:33:12 the typical Paradox of practice Rich from public speaking
4:33:16 to Millions but not rich from what they teach
4:33:19 a member of the Fastlane Forum reflected on her recent
4:33:22 experience for a popular book Guru first you won't
4:33:26 be allowed to network if you were allowed to network
4:33:28 then people would find out quicker that this seminar
4:33:31 is just one giant sales pitch for a larger
4:33:34 more expensive seminar to the tune of $50,000 second
4:33:38 you won't learn a damn thing except that you
4:33:40 should have listened to your gut and not gone
4:33:42 there really is a sucker born every minute amazing
4:33:45 people have nothing in the bank but can come
4:33:47 up with $50,000 just for the hope of something
4:33:50 better and finally there's a segment in the seminar
4:33:53 where they have you increase the balance on your credit
4:33:55 cards because after all the rich make money
4:33:58 and the poor earn it so then everyone goes
4:34:01 and increases their balances and then guess what they
4:34:04 hit you with the purchase price of anywhere from $116,000
4:34:08 to $50,000 depending on how serious you you are
4:34:12 ridiculous apparently not because people go rushing to the back
4:34:16 of the room like cattle to slaughter credit
4:34:19 cards in hand they leave with a nervous sense
4:34:21 of self-satisfaction and a cute little sticker that says
4:34:24 I invest in myself a $5,000 Oil Change Is
4:34:29 as shocking as a $50,000 seminar good seminars are
4:34:33 under $1,000 and are given by respectable experts practitioners
4:34:37 and seminar firms good seminars are educational and don't
4:34:41 come at the price of a brand new Cadillac
4:34:44 bad seminars are hyped high pressure and exploitive bad
4:34:47 seminars are about making money and not about helping
4:34:50 you so how could you tell a good seminar from a bad one the first tip off is
4:34:55 price anything unreasonable is a warning sign that the provider
4:34:58 is more interested in making money than your education
4:35:02 the second is price again be wary of free
4:35:05 free usually means 8 minutes of education and 8
4:35:08 hours of upsell to a higher price seminar third
4:35:12 who is giving it is it a professional speaker
4:35:14 or someone who actually practices what he or she
4:35:17 teaches read the fine print Johnny Guru strategies have
4:35:21 made millions and then the fine print says Johnny
4:35:23 Guru will not be in attendance huh would you
4:35:27 allow an actin surrogate to perform surgery on you
4:35:30 if the real surgeon wasn't available total fail chapter
4:35:35 summary fast lane distinctions fast laners start their education
4:35:39 at graduation if not before a fast Lander's education
4:35:43 serves to advance their business system and their money
4:35:46 tree not to raise intrinsic value fast laners aren't
4:35:50 interested in being a cog in the wheel they
4:35:52 want to be the wheel I don't know how is
4:35:55 an excuse dismantled by discipline infinite knowledge is everywhere
4:36:00 and it's free what's missing is discipline to assimilate
4:36:03 it you can become an expert in any discipline
4:36:06 not requiring physical skills educational recharges can occur within
4:36:11 time blocks already allocated for other objectives organizers
4:36:15 of expensive seminars take advantage of sidewalkers and disenfranchised slow
4:36:20 laners by marketing empty promises as events chapter 28
4:36:26 hit the red line if things seem under control
4:36:30 you're just not going fast enough Mario and Drey
4:36:35 fast lane winners are forged at the red line
4:36:38 winners are forged at the red line what's
4:36:40 the red line theed is pure unadulterated commitment Money Trees
4:36:44 businesses and systems aren't built overnight it took chuma
4:36:48 years to construct his pyramid machine commitment is Money
4:36:51 Tree water Sun fertilizer and cultivation I know commitment
4:36:56 is a word likely to cause a rius Exodus if
4:36:59 you think the fast lane process is easy stop
4:37:02 now and go back to the slow lane which
4:37:04 isn't easy either remember get rich easy is
4:37:07 a lore with a hook the creation of a vibrant
4:37:09 business is like raising a child from birth to adulthood
4:37:12 like a parent has to commit to their children
4:37:15 you must commit to your system and your business
4:37:17 it is at the red line where the limits of the car are tested and that is
4:37:21 where your limits will be tested are you interested
4:37:25 or committed too many people saunter through life coasting
4:37:28 in first gear and then wonder how did I get
4:37:31 here who doesn't want to worry about money unfortunately
4:37:34 it doesn't take any effort to be interested in wealth
4:37:37 and Financial Security interest is kindergarten it isn't enough
4:37:41 and those who have interest just live in first gear to get out of first gear you
4:37:45 must first make a concerted effort and a lineage
4:37:48 of good choices to exploit the power of the Fast
4:37:51 Lane there's a profound difference between interest and commitment
4:37:55 interest reads a book commitment applies the book 50
4:37:58 times interest wants to start a business commitment files
4:38:02 the LLC paperwork interest works on your business
4:38:05 an hour a day Monday through Friday while commitment works
4:38:08 on your business 7 days a week whenever time
4:38:11 permits interest leases an expensive car while commitment rides
4:38:15 a bike and puts the money into your system
4:38:18 interest is looking Rich while commitment is planning to be
4:38:21 rich Mark Zuckerberg founder of Facebook didn't build
4:38:24 the most used social network just by being interested he
4:38:28 was committed interest is quitting after the third failure
4:38:32 while commitment is continuing after the H hundredth while
4:38:35 I was building my company my system my surrogate
4:38:38 I was committed I'd spend 12 hours a day
4:38:40 for weeks perfecting and building my system I'd forgo
4:38:44 nights drinking with friends I lived in a cramped
4:38:46 studio apartment I'd eat cheap pasta for lunch and dinner
4:38:50 I was ready to wash dishes for my plan
4:38:52 while my friends were more concerned with bragging
4:38:54 rights for having the fastest car in a racing
4:38:57 video game I wanted Financial Freedom I wanted
4:39:00 a fast car in reality not on a video game
4:39:03 my friends were committed to being winners in a fantasy
4:39:07 world while I was committed to being a winner
4:39:09 in the real world fast lane winners are forged
4:39:12 at the red line distance yourself from most people
4:39:18 how bad do you want it how willing are you are you willing to sleep in your car
4:39:22 for it are you willing to live in a tiny
4:39:25 apartment while your friends own houses are you
4:39:27 willing to forgo the nice BMW in favor
4:39:30 of a rust bucket with 150,000 mil are you willing
4:39:33 to wait tables at Maloney's Bar and Grill when
4:39:36 your friends have cushy $50,000 a year jobs how
4:39:40 willing are you most people aren't willing and it
4:39:43 separates the winners from the losers the idea of living
4:39:46 in the rat race for 50 years has to be more painful than the idea of working
4:39:51 your ass off to escape it you can have
4:39:53 mediocre Comfort now or meteoric Comfort later the fast laner
4:39:58 trades short-term Comforts with the forn knowledge that extraordinary
4:40:02 long-term Comfort is to be gained when it comes
4:40:05 down to getting in the mud and getting dirty
4:40:07 most people will opt for smooth sailing of first
4:40:10 gear and avoid the discomfort of the red line
4:40:13 the red line busts through roadblocks and hardens process
4:40:17 when Carnegie melon University Professor Randy PW was diagnosed
4:40:20 with terminal cancer he blessed us with his last
4:40:23 lecture he said the brick walls are not there
4:40:26 to keep us out the brick walls are there to give us a chance to show how badly
4:40:29 we want something the brick walls are there to stop
4:40:32 the people who don't want it badly enough they
4:40:35 are there to stop other people the last two
4:40:38 words of the quote are other people you want
4:40:40 to be damn sure you aren't other people because
4:40:43 other people is synonymous with most people most people
4:40:46 are consumers who are to paychecks from broke most
4:40:49 people won't invest long hours into their business system
4:40:52 while their friends are living it up on credit
4:40:54 most people will allow friends and family to deflate
4:40:56 their dreams with that won't work directives most people
4:41:00 start excited and gush with exuberance but give up
4:41:03 at the first pothole or failure most people succumb
4:41:06 to I quit and give up not knowing that there
4:41:09 are one or two plays away from a touchdown
4:41:11 the fast lane exponential growth curve Are We
4:41:15 There Yet wealth is a devious entity and its
4:41:19 elusiveness weeds out the weak your journey will follow
4:41:22 a predictable path of excitement questioning commitment and rebirth
4:41:27 fast lane success requires an investment toll of time
4:41:30 and effort this is the toll that makes you
4:41:33 special and keeps everyone else out this Redline effort
4:41:37 cannot be bypassed nor outsourced prime your expect ations
4:41:41 for work and sacrifice know your destination envision your dreams
4:41:45 ready your means and know that you are simply
4:41:48 paying the toll because you don't want to trade
4:41:50 five for two for life if you don't do
4:41:53 the hard work that fast lane opportunity demands somebody
4:41:56 else will and if you aren't like everyone you
4:41:58 will discover something miraculous you can live unlike
4:42:04 everyone get your foot off the brakes the sweat
4:42:08 of success is failure and I am soaking wet
4:42:11 if you've taken a step spin or aerobics class you
4:42:14 know the objective is to sweat to get your heart rate up to build if you went
4:42:18 to a cardio class and the instructor forbade sweating
4:42:21 it would negate its purpose hard work naturally produces sweat
4:42:26 and sweat becomes evidence to your effort unfortunately
4:42:29 this ludicrous analogy is the Paradox you face if you
4:42:32 fear failure and refuse to release the breakes the sweat
4:42:36 of success is failure while you can't build cardiovascular
4:42:40 endurance without sweating you can't experience success without failure
4:42:45 failure is simply a natural response to success if
4:42:49 you avoid failure you will also avoid success you
4:42:53 can't drive the road to wealth with the breakes
4:42:55 engaged you have to take risks you have
4:42:57 to get uncomfortable you have to get out there
4:42:59 and fail so what causes this fear of failure
4:43:03 fear of failure is attributed to an overestimation worst case
4:43:06 consequence analysis what is the absolute worst that could
4:43:10 happen and the prob ability of it happening you
4:43:12 fail at business and you have to go back
4:43:14 to work big deal when you resist societal headwinds
4:43:18 you will sweat take calculated risks do so
4:43:22 and things happen you meet new people New Opportunities arise
4:43:26 feedback pours in Lucky breaks converge into your life
4:43:30 the act of doing does marvelous things yes the fast
4:43:33 lane is a risk failure is imminent I learn
4:43:36 how to code computers by trial and failure I'd
4:43:39 fail a Code Black hundreds of times before I
4:43:42 found the right way to do something my other
4:43:44 failures ranged from moronic multi-level marketing programs to jewelry
4:43:48 to direct marketing programs each time I brushed it
4:43:52 off reanalyzed learned adjusted and tried again I once
4:43:56 heard a smart man learns from his mistakes a wise
4:44:00 man learns from the mistakes of others you can
4:44:03 learn from my failures I didn't learn the fast
4:44:05 lane overnight I fought it by the light
4:44:07 of failure fear of failure is normal yet failure creates
4:44:12 experience and experience breeds wisdom fast lane risks can
4:44:18 have lifelong returns Bill Gates is a one- hit
4:44:21 wonder he built one company and made billions one
4:44:25 company was all it took some might say I'm
4:44:28 a one hit wonder great I'd rather be a one hit wonder than a no hit wonder One
4:44:33 Hit is all it takes and you could be set up for life you have a challenge if
4:44:38 you want to hit home runs you got to get up to the plate and swing home runs
4:44:43 or singles can't be hit sitting on your butt
4:44:45 in The Dugout or sitting on the couch eating pretzels
4:44:48 while killing grunts on Halo 3 get up
4:44:51 to the plate and start swinging start striking out after
4:44:56 enough swings and acclimating yourself the velocity of business
4:45:00 contact becomes easier take intelligent risks and skip the moronic
4:45:06 ones when it comes to risk analysis there are
4:45:08 two types of risk designated by best and worst
4:45:11 case outcomes or Consequences intelligent risks and moronic risks
4:45:16 flying to Las Vegas and gambling A month's salary
4:45:18 at the crafts table is a moronic risk driving
4:45:21 a car in the freeway with faulty brakes is
4:45:23 a moronic risk when you take intelligent risks
4:45:26 and avoid the moronic ones you amplify your wealth trajectory
4:45:30 Through Time intelligent risks have a limited downside while
4:45:33 their upside is unlimited moronic risks have a bottomless
4:45:37 downside while their upside is limited or short-term most
4:45:41 moronic risks fall into the asymptomatic category they simply
4:45:45 aren't clearly defined and it takes a little diligence
4:45:47 to spot them when I'm out racing on the streets
4:45:50 of Phoenix in an 850 horsepower car I'm
4:45:52 engaged in an asymptomatic moronic risk my upside is
4:45:56 a short-term burst of adrenaline and a temporary ego
4:46:00 boost the downside is crashing and killing myself or someone
4:46:03 else the upside is limited and short the downside
4:46:06 is unlimited and long yes it just seems so
4:46:11 idiotic here's another moronic risk and it took me
4:46:13 this chapter to uncover it I'm writing this book
4:46:16 on a cloud computing application that means I'm writing
4:46:19 to an external Source or an external server I have not made copies of my work if
4:46:24 the Cloud Server fails my work is gone yes moronic
4:46:27 risks come in all sizes and flavors and this makes
4:46:30 me the idiot of the day Excuse me while I go back up my work okay I'm
4:46:36 back now let's talk about intelligent risks when I
4:46:39 invest $100,000 in an internet company I'm engaging
4:46:42 in an intelligent risk when I sold my internet company
4:46:46 I reinvested part of the proceeds back into the company
4:46:49 I still own a very minor percentage and it's
4:46:51 completely passive now why did I invest $100,000
4:46:55 and expose myself to the risk I assessed the acquiring
4:46:58 company's probability of success to be high their goal
4:47:01 was to take my small company and transform
4:47:04 it into a $100 million company if they succeed
4:47:07 my small $100,000 investment would then be worth upside
4:47:11 to 2 million the downside the company could fail
4:47:14 and the liquidation value of my investment would lose
4:47:17 about 50% my downside is limited while the upside
4:47:20 is substantial this is an intelligent risk if you quit
4:47:25 your job to engage in a fast Lan business
4:47:27 it's an intelligent risk your upside could be Millions
4:47:31 the downside you might have to live below
4:47:33 your standards mop floors flip Burgers eat rice and beans
4:47:36 or ride your bike to the grocery store now
4:47:38 is that really that bad now not if you
4:47:41 know your destination and your commitment to the road
4:47:43 map again it all comes down to what you are willing to do and not willing to do
4:47:48 risk involves careful stewardship of choice minimize moronic risk
4:47:53 and take advantage of intelligent risk as for the failure
4:47:56 trust me it is easier to live in regret
4:47:59 of failure than in regret of never trying smack
4:48:05 someday what prevents people from hitting the red line
4:48:09 someday does someday I will someday I'll do
4:48:12 this someday I'll do that and someday when the kids
4:48:14 are grown someday when the debts are paid
4:48:16 someday someday someday and yet someday never comes someday
4:48:21 is a distant Horizon in the theater of your mind
4:48:24 someday is dangerous and paralyzing it traps you
4:48:27 in the land of noville Sunday is here now
4:48:31 pristin and clean and begging no Allegiance for tomorrow
4:48:35 the fast lane petitions you for this simple transformation make
4:48:39 someday today ever drive somewhere and all the traffic lights
4:48:43 are green unfortunately when it comes to opportunity
4:48:46 and risk minimization people wait for the perfect timing they
4:48:50 wait for all the lights to go green which
4:48:51 summons the Su dayss ask anyone seeking a slowlane
4:48:55 Escape why haven't you made the leap what are
4:48:58 you waiting for it's always some excuse I'm waiting
4:49:01 for a promotion I'm waiting for the kids
4:49:03 to be older I'm waiting to be debt free I'm
4:49:07 waiting for the New Year I'm waiting to finish
4:49:09 school I'm waiting for the wife to get a job I'm waiting for the economy to turn
4:49:14 around I'm waiting until I fix the hot water heater
4:49:18 I'm waiting for this I'm waiting for that the Common
4:49:21 Thread is always the same I'm waiting
4:49:24 but waiting for what someday someday for something some
4:49:29 event or some precondition sadly these mentally constructed Provisions come
4:49:33 and go leaving the opportunity Seeker stuck in the same
4:49:36 rut for years waiting for all the lights
4:49:39 to go green is like waiting for the Skies
4:49:41 to turn purple on the third Wednesday in November
4:49:43 let me be clear if I haven't been there
4:49:45 is never a perfect time someday is today today
4:49:49 is now a week is seven today strung together
4:49:53 while a year is 365 today is all you've got
4:49:57 and if you wait opportunity passes your fast
4:50:00 lane Journey never starts and year after year passes
4:50:03 with new preconditions being added while the old ones
4:50:06 are satisfied while opportunity passes guess what else passes time
4:50:12 yep ring up the cheesy soap opera music
4:50:14 as time passes so do the Sands of your life
4:50:17 and these are the days of our lives opportunity
4:50:22 doesn't care about timing opportunity
4:50:25 drives through your neighborhood frequently and when it does you have to grab
4:50:29 that evaluate the risk and take action unfortunately opportunity doesn't
4:50:34 care about your timing opportunity doesn't care about
4:50:37 your circumstances your broken down car or your life's turmoil
4:50:41 it comes and goes on its own will has
4:50:44 a mind of its own and is blind to predicaments
4:50:47 opportunity comes addressed as changes and challenges remember change
4:50:52 makes millionaires the Fastlane Forum the Fastlane forum.com is
4:50:56 my example of seizing opportunity outside of my desired
4:50:59 timing my Forum existed years before this book was
4:51:03 written because opportunity drove through my neighborhood unannounced
4:51:06 my preconceived timing for the fast lane form was after
4:51:09 my book's completion however years before the first word
4:51:13 was written I Revisited a business form I had
4:51:15 once frequented I recognized familiar form contributors lamenting about
4:51:20 the old days and how husters had invaded the Forum
4:51:23 people pimping their spams schemes and scams it was
4:51:27 a Blooming Garden of flowers that had become overrun
4:51:29 by weeds people demanded change or an alternative
4:51:34 in my mind I had a forum coming at some
4:51:36 point in the undefined future but this opportunity was
4:51:39 not coming at my con venience opportunity suddenly turned
4:51:42 the corner and I heard its deafening exhaust even
4:51:45 though I was in the shower I got out
4:51:47 ran outside soaking wet unprepared premature and met
4:51:51 the opportunity I greeted it opened the door and let
4:51:54 it inside not in my time but in Opportunities
4:51:58 time and someday became today that decision allowed me
4:52:02 to pre-sell hundreds of books before the first word
4:52:04 was written many of the world's successful entrepreneurs started
4:52:09 businesses in college you know their companies Microsoft Dell
4:52:12 FedEx Facebook their Founders seized opportunity outside of their timing
4:52:17 and chose to take an intelligent risk these entrepreneurs
4:52:20 captured opportunity and didn't wait for satisfaction of preconditions
4:52:24 oh after I graduate or on summer break
4:52:27 or after the math 202 exam opportunities are dressed
4:52:31 as unfilled needs and when they ring your doorbell
4:52:34 you have to answer it unanswered opportunity leaves and Rings
4:52:37 another doorbell knowing eventually somebody will in will answer
4:52:42 so why not you timing is rarely perfect waiting
4:52:45 empowers mediocrity people sit around waiting their entire lives
4:52:49 for the perfect this and the perfect that the perfect
4:52:52 scenarios and circumstances never arrive what does arrive
4:52:56 time old age and the Spectre of a dream
4:52:58 lost and now you have the opportunity to get
4:53:01 out of the garage and take the road the road
4:53:03 is where your fast lane Journey starts fast lane
4:53:06 roads lead to wealth you have the fast lane road map and you know the slow lane
4:53:11 and the sidewalk operate you know how to tune
4:53:13 your vehicle you know which mindsets are assets and which
4:53:16 are liabilities you've exposed the gravitational forces that will
4:53:19 conspire against your vehicle you have all the necessary
4:53:22 tools to get out of the garage and get on one of the many roads to wealth yes
4:53:28 it is time to hit the road chapter summary fast
4:53:33 lane distinctions interest is first gear commitment is
4:53:37 the red line hard work and commitment separates the winners
4:53:41 from losers some choose short-term mediocre Comfort over long-term
4:53:46 meteoric Comfort to live unlike everyone else you have
4:53:51 to do what everyone else won't arm your expectations
4:53:55 to hard work sacrifice and other bumps in the road
4:53:58 these are the landmines with a weak are removed
4:54:01 from the road and sent back to the land
4:54:03 of most people failure is natural to success expect
4:54:08 it and learn from it one home run could
4:54:11 set you up financially secure for the rest
4:54:13 of your life perhaps Generations home runs cannot be hit
4:54:18 in the Dugout moronic risks have unlimited downside long-term
4:54:23 and limited upside shortterm intelligent risks have unlimited upside
4:54:29 longterm and limited downside shortterm there is never perfect
4:54:34 timing and waiting for someday just wastes time [Music]
4:54:51 part seven the roads to wealth chapter 29
4:54:56 the right road routs to wealth he who chooses
4:55:01 the beginning of the road chooses the place it
4:55:03 leads to it is the means that determines the end
4:55:06 Henry Emerson fck is your road to well weth
4:55:10 a dead end what is the road to wealth
4:55:13 as it relates to your wealth Journey if you're
4:55:15 a slow laner your road is a job doctor
4:55:17 lawyer engineer salesman hairdresser or Pilot if you're
4:55:20 a fast laner your road is a business internet entrepreneur
4:55:24 real estate investor author inventor your road is
4:55:27 your career or business path and that road must route
4:55:30 to wealth unfortunately most jobs can't route to wealth
4:55:34 because of their mathematical limitations and surprisingly most businesses
4:55:38 don't either a ro that starts in Chicago and leads
4:55:42 East will never hit Las Vegas it's a dead
4:55:45 end if you're on an errant business Road
4:55:48 you have to use your steering wheel and make
4:55:50 a course correction exit the road take a turn
4:55:53 or turn around this impass confronts millions of business owners
4:55:57 they fool themselves by journeying the wrong road
4:56:00 and then wonder why wealth has eluded them instead
4:56:03 of fighting 8 hour work days they fight 12-hour
4:56:06 store hours instead of leveraging the surrogacy of a system
4:56:10 they trade time for dollars instead of trading
4:56:12 5 days of work for two days off they trade six for one or seven for zero
4:56:17 in lifelong perpetuity if you heed the fast lane philosophy
4:56:21 and start a lemonade stand on the street corner
4:56:23 simply because fast lane said start a business I've
4:56:27 failed that road is the wrong road because it
4:56:30 doesn't route to wealth the road to wealth must route
4:56:34 to wealth how your road must go through
4:56:37 or near the law of affection the road to affection
4:56:43 the five fast lane Commandments the law of affection
4:56:46 says to make millions you must impact Millions how
4:56:50 can you impact millions in the slow lane you
4:56:52 explode intrinsic value become enormously indispensable and earn millions
4:56:57 in the fast lane you engineer a business
4:56:59 that touches millions of lives in scale or many lives
4:57:02 of magnitude if your road doesn't lead to affections
4:57:06 neighborhood or you have an offramp onto it sorry
4:57:09 you're on the wrong road the power of the Fast
4:57:12 Lane wealth equation is ignited by a business
4:57:15 that drives to the law of affection business opportunities
4:57:18 are plentiful and unfortunately most of them aren't fast
4:57:21 lane roads if you're stuck in a retail store
4:57:24 selling $10 haircuts can you reasonably expect to serve Millions
4:57:28 to make millions you must serve Millions a kick
4:57:31 butt attitude is negated if your road is directionally
4:57:35 challenged toward affection because affection is the gatekeeper to wealth
4:57:39 to like the law affection and illuminate your fast
4:57:42 lane road cross-examine it against the five fast lane
4:57:46 Commandments which we pronounced next number one the Commandment
4:57:51 of need number two the Commandment of Entry number
4:57:55 three the Commandment of control number four the Commandment
4:57:59 of scale number five the Commandment of time
4:58:04 the next Commandments are a fast lane litmus test
4:58:07 and they validate your road does is your road
4:58:10 or your potential Road route to wealth is it fast
4:58:13 lane can it be made fast lane can it
4:58:15 hit affection can your road route to a multi-million
4:58:19 dollar Enterprise generate passive income and end at a final
4:58:23 liquidation event a road meeting all five Commandments
4:58:26 can make you filthy rich as violations acre
4:58:30 the road degrades in its wealth potential and with it
4:58:33 your ability to get near affection also degrades while
4:58:36 it's possible to violate one or more Commandments and still
4:58:39 create wealth quickly you should aim for a road
4:58:42 that satisfies all five Commandments potent roads are potent
4:58:46 wealth creators sadly most business opportunities fail the Commandments
4:58:51 and if they fail they don't deserve your respect
4:58:54 or attention chapter summary fast lane distinctions not
4:59:00 all businesses are the right Road few roads move
4:59:03 at through or near the law of affection the best
4:59:06 and the purest Fast Lanes satisfy the five fast
4:59:10 lane Commandments need entry control scale and Time chapter
4:59:18 30 the Commandment of need what do we live
4:59:22 for if not to make life less difficult
4:59:24 for each other George Eliot sand foundations crumble houses 90%
4:59:32 of all new businesses fail within the first 5
4:59:34 years and I know why they fail they fail
4:59:37 because they fail the Commandment of need need
4:59:41 the Commandment of need when you build a business based
4:59:44 on a flawed Foundation it's going to fail sand
4:59:48 foundations crumble houses businesses that violate the Commandment of need
4:59:52 either belong to the 90% failure category or masterate
4:59:56 is a job gravity cannot be defied and the winning
4:59:59 premise of business is a simple yet often forgotten
5:00:03 principle by most business owners businesses that solve needs
5:00:07 win businesses that provide value win businesses that solve
5:00:12 problems win profits selfish narcissistic motives do not make
5:00:17 good long-term business models now think about the purpose
5:00:20 of business why do they exist to satisfy
5:00:23 your selfish desire to do what you love to satisfy
5:00:27 your craving for wealth and Financial Freedom seriously no
5:00:30 one cares about your desires your dreams your passions
5:00:33 and your wise and your reasons for wanting to be rich no one cares that you want
5:00:38 to own a Ferrari and prove your parents wrong no
5:00:41 one cares that Corporate America wronged you no one
5:00:45 cares yes the world is a selfish place and nobody
5:00:49 gives two craps about your motives to go fast
5:00:52 Lan so what do people care about people care
5:00:56 about what can your business do for them how
5:00:58 will it help them what's in it for them
5:01:01 will it solve their problem make their life easier
5:01:04 provide them with shelter save them money educate them
5:01:07 make them feel something tell me why I'm God's
5:01:10 green earth should I give your business money what
5:01:13 value are you adding to my life reflect back
5:01:16 to our producer consumer dichotomy consumers are selfish they
5:01:20 demand to know what's in it for me
5:01:23 to succeed as a producer you have to surrender
5:01:26 your own selfishness and address the selfishness of others
5:01:32 stop chasing money Chase needs never start a business just
5:01:37 to make money stop chasing money and start chasing
5:01:40 needs let me repeat that because it's probably the most
5:01:44 important thing in this book stop thinking about business
5:01:47 in terms of your selfish desires whether it's money
5:01:50 dreams or do what you love instead Chase needs
5:01:54 problems pain points service deficiencies and emotions entrepreneurs fail
5:01:59 because they create businesses based on selfish premises
5:02:03 and selfish premises don't yield profitable businesses they lead directly
5:02:07 into the 90% failure waste basket I need
5:02:10 a new income stream I'm an expert in blank so
5:02:14 I'll do that I read a get-rich book and it
5:02:17 says the start a business wrong wrong and wrong
5:02:21 again selfish narcissistic premises are VIP invitations to violate
5:02:26 the Commandment of need you and your business attract
5:02:29 money when you stop being selfish and turn your business's
5:02:33 Focus From the needs of yourself to the needs
5:02:35 of other people give first and take second
5:02:39 needs come first first not money needs precede money
5:02:43 Engage The Marketplace with your own selfish need
5:02:46 and my bet is placed on your failure Joe was
5:02:50 a martial arts expert and he loved his craft
5:02:53 following the advice of gurus he set out to do what you love and opened up
5:02:58 a martial arts studio within 10 months his Studio closed
5:03:02 as he can no longer support his family
5:03:04 on a $21,000 perear business profit before Joe started he
5:03:09 was destined for failure he got into business based
5:03:13 on a faulty entrepreneurial Road paved with sand a premise
5:03:17 based on selfish needs and selfish desires oh
5:03:20 I'm an expert in martial arts and I love
5:03:22 the art therefore I should open a studio the correct
5:03:25 Foundation is externally based on needs in the market
5:03:29 not on internal selfish needs instead of selfish motives
5:03:33 what should have Joe really been thinking is there
5:03:36 a need in my neighborhood for a martial arts
5:03:38 studio what are the existing martial arts studios doing wrong
5:03:42 that I could do better what improved value do
5:03:45 I offer the martial arts student what assets do
5:03:48 I bring to this community Joe failed because there
5:03:51 wasn't a genuine need in the marketplace and his motives
5:03:54 were selfish had Joe analyz these questions foremost
5:03:57 his odds of driving a successful Road would have dramatically
5:04:01 improved several years ago during the economic expansion I
5:04:05 noticed a standalone storefront being built in my mother's
5:04:08 neighborhood of Chandler Arizona Iona a white middle
5:04:11 class suburb of Phoenix as the building went up
5:04:13 and the store tenant Moved In the Heat of failure
5:04:17 percolated how did I know this new store was
5:04:20 a hip-hop Apparel Boutique now fasten your seat
5:04:23 belt because Here Comes failure why the store violates
5:04:27 the Commandment of need the neighborhood doesn't need a hip-hop
5:04:31 store the area isn't Urban there's no dance clubs
5:04:34 nearby and nothing looks remotely hip-hop in fact
5:04:38 not a 100 yards away there's an elder care
5:04:40 retirement home is a 91-year-old grandpa the target market
5:04:44 for hip-hop gear the obvious problem here is selfishness
5:04:49 the owner is following his passions and his love
5:04:52 for hip-hop music and culture maybe a life coach
5:04:55 told him to do what you love whatever
5:04:57 the motive the need is internal and not externally based
5:05:01 on the marketplace I predicted the business would last
5:05:04 a year after 18 months the business disappeared the road
5:05:08 was paved with with sand because no need existed
5:05:13 money Chasers chase money not needs frequently I read
5:05:18 a lot of posts from aspiring entrepreneurs with grandiose
5:05:21 goals of making a fortune by starting a business
5:05:24 hang out at any business for and you will
5:05:27 see the misdirected selfish Foundation poisoning the well how can
5:05:31 I make money starting a business what business can
5:05:34 I start with $200 and make 5K a month
5:05:37 what homebased business can I start I I have
5:05:39 a friend who manufactures widgets you think I can
5:05:42 make money selling them how can I make
5:05:44 a good passive income what's a good product to sell
5:05:47 on eBay what's the best business to start
5:05:49 on a shoe string if you sit around and ask yourself
5:05:53 these types of questions you'll likely end up
5:05:56 in the failure category because these dialogues expose your preoccupation
5:06:00 with money not needs or value you've got it
5:06:03 backwards I call these entrepreneurs money Chasers they hop
5:06:08 from one business to the next scalping and arbitraging
5:06:10 Market imbalances rarely solving needs or creating momentum sometimes
5:06:15 these selfish business owners use questionable business practices as customer
5:06:19 needs are neglected and money is pursued with Reckless
5:06:22 abandon money Chasers are consumers who haven't quite
5:06:25 made the transition producer they want to be producers
5:06:28 but they selfishly think like consumers for example
5:06:31 in the housing boom money Chasers became mortgage brokers and real
5:06:35 estate agents the burst of the bubble purged
5:06:38 the industry clean of the excess now with foreclosures
5:06:41 at an all-time high loan modifiers the newest money
5:06:44 Chasers every boom and bus brings forth the money Chasers
5:06:48 who are selfishly motivated to hop aboard a train
5:06:50 of Trends but are in business solely to serve
5:06:53 themselves with plenty of selfish consumers to Prey Upon
5:06:57 money Chasers survive and thrive until the next Bust
5:07:00 or they're exposed for fraud in times of excess
5:07:04 scams schemes and ripoffs pervade because money Chasers invade
5:07:08 and imbalances are created to attract money is to forget
5:07:13 money want to make big bucks then start attracting
5:07:17 money instead of chasing it money is like
5:07:19 a mischievous cat if you chase it around the neighborhood
5:07:23 it eludes you it hides up a tree behind
5:07:25 the rose bush or in the garden however if
5:07:27 you ignore it and focus on what attracts the cat it comes to you and sits right
5:07:32 in your lap money isn't attracted to selfish people
5:07:36 it is attracted to businesses that solve problems it's attracted
5:07:40 to people who fill needs and add value
5:07:42 solve needs massively and money massively attracts the amount
5:07:47 of money in your life is merely a reflection
5:07:49 of the amount of value you have given to others
5:07:52 ignore the symbiosis and money will ignore you successful
5:07:56 businesses share one common trait the satisfaction of consumer
5:08:00 needs as reflected by sales in the marketplace the marketplace
5:08:04 and consumers not you determine if your business is
5:08:08 viable if you sell 10 million anything 10
5:08:11 million people have voted that your product will help
5:08:13 them or satisfy one of their needs the only
5:08:16 fast lane road that works is a road paved
5:08:19 with cement rock hard needs wants and solutions not
5:08:24 sand a rockhard pavement gives you the unfair odds
5:08:28 solve needs on a massive scale or in magnitude
5:08:31 it could be as fantastic as starting a software company
5:08:34 like Bill Gates did or something seemingly minute like
5:08:37 putting a new spin on something old if you
5:08:40 own a website that Services 10,000 people a day
5:08:43 you're making an impact if you own a real
5:08:45 estate company that provides housing to a thous people
5:08:48 you're making an impact make a freaking impact and start
5:08:51 providing value let money come to you look outside
5:08:55 the world stop being selfish and help your fellow
5:08:58 humans solve their problems in a world of selfishness
5:09:02 become unselfish need something more concrete no problem make
5:09:07 one million people achieve any of the following
5:09:10 and I guarantee you will be worth millions make them
5:09:14 feel better help them solve a problem educate them
5:09:20 make them look better Health Nutrition clothing or makeup
5:09:23 give them security housing safety Health raise a positive
5:09:28 emotion love happiness laughter self-confidence satisfy appetites from basic
5:09:33 food to the risque sexual make things easier
5:09:39 enhance their dreams and give hope so the next
5:09:42 time you're trolling the web looking to make money
5:09:45 sit back and ask yourself what do I have
5:09:48 to offer the world offer the world value
5:09:51 and money becomes magnetized to you do what you love
5:09:55 and die as you do beware of another Guru
5:09:59 speak do what you love and the money will follow
5:10:03 that is unless you want to violate the Commandment
5:10:05 of need do what you love is another mythical
5:10:07 decree perpetrated by hypoc critical gurus and so-called life
5:10:11 coaches who are probably three clients away from broke
5:10:14 sadly the road of do what you love rarely
5:10:17 converges with wealth in fact it might lead you
5:10:19 down a road to destructive love if you're like
5:10:22 me do what you love was never an option think
5:10:26 about what you love and then think is someone
5:10:28 going to pay you for it is it going to solve a need are you good enough to make
5:10:32 money doing it most likely you aren't for do
5:10:36 what you love to work you need two things number one Your Love must solve a need
5:10:42 and number two you must be exceptional at it
5:10:45 for example I love to play basketball but frankly I
5:10:49 suck at it I can't parlay my love
5:10:52 of basketball into a career I also love to play
5:10:55 piano but again I suck at it I love many things but I suck at them if I
5:11:01 wanted a career in any of these loves I
5:11:03 need unlimited time and money because no one would
5:11:06 pay me a dime to do it who wants
5:11:08 to endure that kind of ineptness consider this book
5:11:11 I love to write this book represents a dream
5:11:14 of doing what I love and that dream was
5:11:17 made possible by the fast lane if I needed
5:11:20 this book to pay for my mortgage I'm not sure it would I have no clue if
5:11:24 this book will sell 10 copies or 10 million therefore
5:11:27 I can't rely on it doing what you love
5:11:30 for money often isn't good enough because we aren't good
5:11:33 enough additionally so many people are doing what they
5:11:36 love that the marketplace for that activity is so
5:11:39 crowded and margins become depressed and heavy competition Reigns
5:11:44 authoring a book is a crowded space just because
5:11:47 I love to write doesn't guarantee money will follow
5:11:50 in fact no one cares that I love to write
5:11:53 do you of course not you want to know if my writing will help you in a magazine
5:11:58 interview billionaire RJ Kirk was asked about the Benchmark
5:12:01 to his success he replied it is for others
5:12:04 to say whether I'm useful or not it isn't
5:12:07 for you to decide whether you useful the marketplace
5:12:10 makes that determination people pay for their satisfaction they
5:12:14 don't pay to satisfy your need of do what
5:12:17 you love people pay for Solutions not for your enjoyment
5:12:21 people pay for solved problems people don't give
5:12:24 a dirty dog butt about your love for whatever
5:12:28 if do what you love doesn't fill a need
5:12:30 spectacularly no one's going to pay for it
5:12:33 this book is possible because I didn't need the confirmation
5:12:36 of money to authenticate my skill if that's
5:12:39 sentence is not too complicated to understand you get
5:12:41 my point maybe I'm just not good enough regardless
5:12:44 of sales my book is a testament to do what
5:12:47 I love whether I'm good at it or not the fast lane allowed money to be removed
5:12:53 from the equation now I don't need to get paid to do what I love I just do it
5:12:57 in other words money LED do what you love
5:13:00 it didn't follow now how's that for irony LeBron
5:13:04 James gets paid to play basketball because he is
5:13:07 good one of the many destinations of the Fast Lane
5:13:10 is to remove the confirmation of money from your do
5:13:13 what you love activity fast lane success means
5:13:16 I could play basketball seven days a week I
5:13:19 could play video games all day I don't need
5:13:21 to get paid to do what I love because now I can do it for free if you're
5:13:25 are one of the lucky few who can earn
5:13:26 an income from a specific activity that you love
5:13:29 and are good enough kudos to you and congratulations
5:13:34 you may not even need a fast lane a slow
5:13:36 lane just might suffice no worries but for those of us
5:13:40 who can't transform our loves into income
5:13:43 there are other Alternatives paved by the fast lane
5:13:47 doing what you love fakes and derivatives if you
5:13:51 can't work a job or a business doing what
5:13:52 you love you're likely to fall into a trap
5:13:55 your natural reaction is to make a deal
5:13:57 with the Devil the slowlane you trade your life away
5:14:00 doing things you hate in exchange for doing things
5:14:03 you love you say I'll do 5 days of work I hate so I can enjoy two weekend days
5:14:08 doing something I love does this barter sound like
5:14:11 rational thinking for example my friend Andy is
5:14:14 a Bank collections agent and hates his job at beer
5:14:18 time I hear the complaints the frustration
5:14:20 and the BS about the job the nail likee micromanagement
5:14:23 the incompetent boss and his psychotic co-workers he's
5:14:27 on the firing line from all fronts he numbs himself
5:14:31 to this suffering 5 days a week his salvation
5:14:35 his weekend he pays do what you hate
5:14:39 with a weekend of boating which is his do what
5:14:41 you love then other people negotiate with do what you
5:14:45 love into an alternative or a derivative for example
5:14:48 Jose loves Automotive Audio so he opens a car
5:14:51 stereo shop Janice loves to sculpt and sells
5:14:53 her work at the local Gallery Gary is an avid
5:14:56 bodybuilder so he becomes a personal trainer there are
5:14:59 two dangers to derivatives number one they don't make
5:15:02 money fast and number two they endanger the love
5:15:06 first do what you love rarely creat money fast
5:15:09 because more than likely not only are you doing
5:15:11 what you love but thousands of others love doing
5:15:14 the same thing too I mean just turn
5:15:16 into the first week auditions for American Idol for proof
5:15:20 the need is weak and this saturates markets
5:15:23 and makes profit margins shallow at my gym a personal
5:15:27 trainer acquaintance told me he's struggling to make ends
5:15:29 meet when I asked why he responded that personal training
5:15:33 is so competitive that he can't charge a price
5:15:36 worth his time his service fees are deflated caused
5:15:39 by an abundant supply of trainers and when Supply
5:15:42 exceeds demand or need prices move down not enough
5:15:47 need too much Supply so why is the field
5:15:50 for personal trainers so saturated simple people follow
5:15:54 the espoused Guru esque advice without reflection on need
5:15:58 do what you love unfortunately if you love doing it
5:16:02 bet on thousands of others who also love
5:16:05 doing it when you do what you love prepared
5:16:08 the face stiff competition who enjoys higher margins
5:16:12 the personal trainer or the guy who starts a company
5:16:14 to clean up crime scenes the second danger
5:16:17 of derivatives is that your love becomes vulnerable to contamination
5:16:21 when you do it for money if you are
5:16:23 forced to do anything even something you purport to love
5:16:26 in exchange for a paycheck that love is put in danger years ago I took a job
5:16:31 as a limo driver because I love to drive
5:16:34 by the time the job ended I hated to drive
5:16:38 after work stay home because I was so sick
5:16:40 of driving my love was contaminated I once had
5:16:44 a friend who created fantastic paintings as a hobby
5:16:47 when I asked her why she doesn't paint full-time
5:16:49 for a living her answer was simple I paint
5:16:52 when I am impassioned to paint the few times
5:16:55 when she painted for money it stunted her artistic
5:16:58 creativity because a different Force fueled the motivation money not
5:17:02 emotion from the moment do what you love is
5:17:05 left to professional athletes because they're at the Pinnacle
5:17:07 of their games and yet even after making millions
5:17:11 many of these athletes suffer the same fate they lose
5:17:15 their Love of the Game dancers lose their Love
5:17:17 of Dance artists lose their love for art money
5:17:21 and the demands of Life cast a cloud over
5:17:23 the love and darken it into a burden while
5:17:27 derivatives of do what you love might yield
5:17:29 a figment of Happiness they operate in saturated marketplaces
5:17:34 and more importantly they could jeopardize your natural love
5:17:37 for the activity your ignition moving from love to Passion
5:17:43 the motivational fuel for the fast line is Passion
5:17:47 not love passion gets you out of the garage
5:17:49 and onto the road if you have a passion
5:17:51 for a specific goal you will do anything for it
5:17:55 I had a passion for Lamborghinis and I was
5:17:57 willing to do anything for it pick up dog
5:18:00 mop floors work at 3:00 in the morning whatever
5:18:03 it was going to take I had the passion
5:18:05 to do it did I love driving limos hell no but I had a fast lane passion
5:18:10 and it motivated my movement to the vision
5:18:13 of the future your vehicle needs an ignition a starter something
5:18:17 that compels you to jump out of bed
5:18:19 in the morning challenged to tackle the day that ignition
5:18:22 is Passion you need a passion for something greater
5:18:26 it is different for everybody but when you find it
5:18:28 you will do anything for it when you reposition
5:18:30 your goals and Visions at the end of a road
5:18:32 that works that end transforms your daily life
5:18:36 into passionate action toward that specified destination if you
5:18:40 can't get paid doing some specific activity identify
5:18:44 a specific why or n goal that ignites your passion
5:18:48 to act what is your why why are you
5:18:51 doing this why go fast lane what are your reasons
5:18:54 whom do you want to prove wrong what exactly
5:18:56 are your wise my wi read like this I want to pay off my mother's mortgage I want
5:19:03 to wake up without an alarm clock I want
5:19:06 to write a book without the pressure of money
5:19:09 I want a big house on a mountain side
5:19:10 with a pool I want a Lamborghini I want to make a difference I want to prove him
5:19:16 wrong passion beats do what you love because passion
5:19:21 fuels motivation for something greater than yourself and is
5:19:24 often generalized when the focus is doing what you
5:19:28 love the focus becomes industry specific and you're likely
5:19:32 to violate the Commandment of need why are you
5:19:35 starting this business because you love it or because
5:19:37 there is a real Market need for it I
5:19:40 repeat passion for an end goal a why drives fast
5:19:44 lane action Mike Row host of the cable Show
5:19:47 Dirty Jobs profiled several owners of businesses who had
5:19:51 less than lovable duties from testing Bine manure
5:19:54 to cleaning up Pigeon goop the owners were passionate none
5:19:58 of them loved what they did but they had
5:20:00 a passionate why and a very deep bank account
5:20:04 competition was sparse because everyone else was chasing do
5:20:07 what you love a formidable why is all you need
5:20:11 to turn your daily activities into passionate motivation
5:20:14 the get up in the morning metamorphosis to bust open
5:20:17 a fast lane road what are your wise
5:20:20 and are they strong enough to motivate you into process
5:20:25 passion erases the suffering of work when I was
5:20:28 in startup mode with my business I worked long
5:20:31 hours was I suffering the toil of work nope
5:20:35 I enjoyed it because I had my wise and I
5:20:38 was moving toward toward them the journey hardened me
5:20:40 challenged me and yes it was even fun I
5:20:43 was passionate about what I wanted and I was
5:20:45 going to get it the fast lane isn't a destination
5:20:48 but a personal Journey writing this book has been
5:20:51 an enduring journey and I admit I gave up
5:20:53 three times why after a year of writing
5:20:57 and not finishing my love for writing evaporated my love
5:21:01 became a hate I was doing what I
5:21:03 love and suddenly that love faded because people started
5:21:06 to expect a book I conf to a friend I quit I no longer enjoy it and I don't
5:21:12 need to finish it so how did I finish
5:21:14 if my love for writing of apparated I found
5:21:18 my passion which compelled me to finish I love
5:21:20 to see the dreams of others become reality when
5:21:23 a dead dream is given sudden life I feel
5:21:25 invigorated anytime I wanted to give up I'd receive
5:21:28 an email that applauded me your Forum changed
5:21:30 my life or thank you my life has really turned
5:21:33 around that is passionate currency that repositioned my writing
5:21:37 effort into action I went from love to suffering
5:21:40 to Passion get your road to converge with a fantastic
5:21:46 dream a road that doesn't converge with your dreams
5:21:48 is a dead end when you con see dreams
5:21:51 life Withers reflect back to Childhood when you heard
5:21:54 what do you want to be when you grow
5:21:55 up underneath this question what's it really asking it's
5:21:59 a probe to find the road to your dreams
5:22:02 and it usually is answered in a fantasmal vision
5:22:05 for me I wanted to be an astronaut blame
5:22:08 Hans solo a filmmaker blame George Lucas and an author
5:22:12 blame Isaac azimoff so how about you what