The UK Want To Change Your YouTube Homepage

0:00 Have you seen the news?

0:01 Tragedy for traditional TV as viewers switch from BBC to YouTube.

0:04 BBC overtaken by YouTube in end of an era for TV.

0:07 If you look at this chart of UK viewing habits,

0:10 you might be able to see what's going

0:11 on, though they purposely made it difficult to parse.

0:13 So, I rearranged it so it's in descending order now.

0:16 Yeah, in December 2025, more Brits watched YouTube than the BBC.

0:19 But the story does go deeper than that.

0:21 How do they get this data?

0:22 And what is the BBC going to do in response to these new figures?

0:25 Are they going to make better content or meet the viewers where they are?

0:28 or are they going to get the UK government

0:29 to change the laws to get you to watch more BBC?

0:32 I'm not joking.

0:32 For those unaware, this is a very important year for television

0:35 in Britain as the royal charter that allows the BBC

0:38 to exist expires at the end of next year and its

0:41 replacement must be drawn up to last the next decade.

0:45 But with the UK's broadcast regulator, saying the BBC and other national

0:50 channels won't survive without promotion on YouTube,

0:53 the writing's on the wall, guys.

0:55 Your YouTube homepage might start to look a little differently soon enough.

0:58 My name is Evan Edinger and I've been making YouTube videos for over 15 years.

1:02 Welcome to Why the UK government want to change

1:04 your YouTube homepage and how we might just stop them.

1:13 So, why does the UK's broadcast regulator

1:16 think they need to intervene in YouTube's algorithm?

1:18 Well, because their own data shows they're losing badly.

1:21 And once you hear how they're actually tracking YouTube views,

1:24 that should surprise you even more.

1:26 The news that more Brits are watching YouTube than

1:28 the BBC has been reported by nearly every leading UK newspaper,

1:32 except of course the BBC.

1:34 You see, the BBC claims they're still number one,

1:36 just based on a different metric.

1:38 The major issue is the bizarre way that Barb is reporting the data.

1:41 If you don't know what Barb is, welcome to the party.

1:43 Barb is the Broadcasters Audience Research Board, where all the data comes from.

1:48 Barb is a joint venture owned by the BBC and a lot of other

1:52 legacy British broadcasters as a way to find out what Brits are watching.

1:56 Don't worry, no conflicts of interest here at all.

1:58 When you see a news story that the new episode

1:59 of Gavin and Stacy had 12 million views across Britain,

2:02 you're probably wondering, how do they know that?

2:05 Well, they actually don't.

2:06 It's just an estimate based on the viewing

2:08 habits of a select group of 7,000 British households,

2:11 each with a magic box installed

2:12 into their telly that tells Barb what they're watching.

2:15 And it also comes with a special remote

2:17 to say which family member is watching the TV.

2:19 These people are paid in Argus gift cards.

2:21 So that's fun.

2:22 How exactly is Barb tracking YouTube?

2:24 Well, it knows the domain YouTube.com has been

2:26 accessed [music] and then the box that users have

2:28 in their homes records the audio coming out

2:30 of the TV and it matches it against a database.

2:33 Sort of like Shazam, but more than just music.

2:35 [music] But there is a catch.

2:37 First off, you recognize this pig.

2:39 You might be thinking, "Oh yeah, of course, Evan.

2:41 That's Peppa Pig.

2:41 made for the UK PSB or public service broadcaster Channel 5.

2:46 But you'd be wrong.

2:47 At least according to Barb.

2:48 You see, Peppa Pig is a YouTuber.

2:50 Clearly, or at least they're one of the very

2:52 small number of YouTube channels that Barb actually tracks.

2:55 At this time, Barb can only track

2:57 if you're watching 200 [music] specific YouTube channels,

3:00 or about 0.3% of YouTube watched in the UK.

3:03 Not mine, not many other YouTube channels that you're probably watching,

3:06 but they do track the YouTube channel for Warner Brothers,

3:09 Sony Entertainment, and hey, Peppa Pig.

3:11 Yeah, those are probably my three favorite YouTubers.

3:15 [snorts] And in fact, Peppa Pig is one of the examples used in the Offcom

3:18 report for the reasons why they need to mess with the algorithm.

3:21 According to the report, British children need a British first filter

3:25 to make sure that they see enough homegrown content.

3:27 Because apparently, if a kid in Manchester watches Bluey instead of Peppa Pig,

3:31 well, that's a big issue.

3:32 We need to legislate over.

3:33 Bluey is Australian propaganda as you know.

3:35 But here's what they're really saying.

3:37 We can't compete.

3:38 We've lost.

3:39 So let's change the rules.

3:40 The report argues that platforms like YouTube

3:42 should be required to promote British content.

3:44 So content by PSBs shows up more

3:47 in your searches and your recommendations on YouTube.

3:50 The report even acknowledges that PSB content quote only forms

3:53 a small proportion of what UK audiences watch on YouTube.

3:56 They know people aren't choosing their content

3:58 and their solution isn't to make better content.

4:00 It's to force YouTube to show it to you anyway.

4:02 Think about what this means in practice.

4:04 You search for best cooking channels.

4:06 Half the results are now BBC food.

4:08 Not because it's the best search result or the best content,

4:11 but because the law says it has to be there.

4:13 Any individual cooking YouTubers that aren't state-run conglomerates?

4:16 Well, why would you need a diverse group of individual voices from creators

4:20 when the one approved by the government should do you just fine?

4:23 You open YouTube on your TV instead

4:25 of your subscriptions or recommended videos on the YouTube app.

4:29 You instead get BBC News, Channel 4 News, ITV news,

4:32 and any content that they want to shove down your throat.

4:34 There you go.

4:35 Please stop watching YouTube.

4:36 Please watch our programs.

4:37 The main thing that makes YouTube feel so special

4:40 to me is that it is full of independent creators.

4:43 I've been watching YouTube since it came out.

4:45 My YouTube channel literally turns 20 years old this year.

4:47 So, when I'm looking for a video to watch on YouTube,

4:50 I'm looking for a video from a YouTuber,

4:53 a person who is interested enough in a topic

4:55 to spend the time making a video about it.

4:57 I actively avoid videos recommended to me by the Jimmy Fallon Show

5:01 or The Morning Show Interview or any of the other old TV tripe.

5:04 That's not what I'm on YouTube for.

5:06 I could waste my life away watching that if I wanted to on a TV.

5:09 Instead, I can watch something interesting that's actually

5:12 relevant to me that helps me learn something.

5:14 The more corporate a piece of content, the less likely I am to engage with it.

5:17 What draws people to YouTube isn't as much

5:19 of the content as much as the authenticity.

5:22 It may have a bit of everything on it now,

5:23 but YouTube is full of independent creators for now.

5:26 And it just feels bizarre and honestly a bit

5:28 dystopian for the government to impose changes to limit

5:31 the amount of independent creators you can see so

5:34 that there's more space for you to see the# governmentapproved content.

5:37 All decided by the collective entity of the aging

5:39 group of senior executives at the BBC,

5:42 which clearly isn't doing so well at making content that people want to watch,

5:45 but why not force it on you?

5:46 If you did open the BBC app,

5:48 wouldn't it be weird if channel 4 programs were at the top?

5:51 Or if you open the ITV app and Tik

5:53 Toks or American HBO shows were prominently displayed.

5:56 Well, yeah.

5:56 The BBC app shows you things made by the BBC

5:59 cuz they made it [music] and it's their app.

6:01 Offcom pressuring the UK government to force YouTube to show you more BBC stuff.

6:05 It's like if they forced McDonald's to sell Burger King burgers,

6:08 too, cuz everyone stopped going to Burger King and can't have that.

6:11 We We got to find a way to prop up Burger King.

6:13 That's a tragedy.

6:15 [music] If you read any of the articles talking about this big end of TV era,

6:21 you'd be able to tell they're all clearly written

6:23 by those who have little to no experience with YouTube,

6:25 but are very happy to talk about it

6:27 and be a proud mouthpiece of the governmental body.

6:29 Anyway, this bit of the Times article fully sent me.

6:32 We have Steven D.

6:33 Wright, a TV veteran, called the figures a tragedy.

6:37 He said, "The tipping point is here and we are

6:39 now living in a world dominated by YouTube and the streamers.

6:43 The TV audience has abandoned the discipline of scheduled

6:45 TV and on demand viewing has killed any loyalty.

6:48 Who wants to wait when you can click your phone?

6:51 That audience is slowly dying off.

6:53 And it's a tragedy.

6:54 Yeah, it's such a tragedy people no longer sit

6:57 by the radio hoping their favorite song comes on.

6:59 I miss the good old days when people from my generation

7:01 of strength and character and discipline would happily wait

7:04 for the radio host to maybe play the song they wanted

7:06 rather than just using the internet to listen to it more immediately.

7:09 And you can tell who this quote and article are trying to speak to.

7:12 People who don't watch YouTube.

7:14 Yeah.

7:14 No, the thing is the numbers are showing

7:16 the British public are increasingly watching YouTube on their televisions.

7:19 [music] There's a lot of great videos, documentaries, shows, and more,

7:22 all produced on YouTube by individual

7:24 creators with production quality matching traditional TV.

7:27 But I mean, no, it's uh it's just those kids clicking on their phones.

7:32 Clicking on your phone?

7:33 Did you mean tapping?

7:34 Clicking is the word we use for computers.

7:37 Come on, man.

7:37 Please just catch up.

7:38 I love that they interviewed another TV executive who was like,

7:41 "Maybe people are just using YouTube to watch BBC stuff." Yeah, man.

7:45 That's That's definitely it.

7:46 That maybe you should try looking at it

7:48 to see what people are actually watching there.

7:49 That That's an idea.

7:51 No.

7:51 I I just love the many voices they get from the TV industry for their articles.

7:55 But not one YouTuber.

7:56 No.

7:56 An article is about YouTube.

7:58 Why would you interview a YouTuber?

8:00 I'm right here, guys.

8:00 Shoot me an interview request.

8:02 But hey, that might involve doing some actual journalism,

8:04 and that sounds like a bit too much work, right?

8:06 Even the article posted by the independent

8:08 claims the reasons for YouTube's growth are,

8:10 and I quote, "Charlie bit my finger from 2007, Gangdom Style from 2012,

8:17 and uh content from more established creators like Jennifer Lawrence." Yeah,

8:22 real great journalism there.

8:23 The kind of dinosaurs writing these articles are the ones that think

8:26 YouTube is just videos of dogs riding skateboards and sneezing pandas.

8:30 Rather than performing some sort of journalism,

8:31 which I believe is quite literally their job,

8:33 they just chat with more and more TV executives about TV

8:36 and continue having no real idea why people are watching YouTube.

8:40 Is it to watch the BBC?

8:41 I just don't get it.

8:42 David after Dennis, is he still relevant?

8:45 I didn't know anything about barb before I started this video,

8:48 but I had to learn it to understand its role in this topic.

8:51 And I'm not a journalist.

8:52 I'm just a YouTuber.

8:53 And even though there are millions of YouTubers out there,

8:55 each with a different voice,

8:56 different life experience, interests, niches, styles, well,

9:00 according to Offcom's understanding, we're all just kind of the same.

9:03 You see, in the report,

9:04 Offcom say one of the issues with Brits watching content on other

9:08 platforms is that the platform determines what content is promoted to users.

9:12 This makes it harder for audiences to find PSB content,

9:14 which undermines its universality and may mean

9:17 they are exposed to fewer genres or viewpoints.

9:19 Wow.

9:20 Yeah, this also came up on page 15, so they must really believe it.

9:23 They say, quote, "Viewing a smaller volume of PSB content also

9:26 means audiences are less likely to be consuming a breadth of genres.

9:29 [music] Do they even know what YouTube is?

9:32 They do.

9:32 They're just being really disingenuous about the data." You see,

9:35 most people will look at the headlines about this.

9:37 Some may read the article,

9:38 and a rare few with no lives might read the entire Offcom report.

9:42 I, of course, did all of these things, but something still puzzled me.

9:45 It was this section in particular describing

9:47 what audiences liked about YouTube and PSBs.

9:50 What I found interesting was that the categories were

9:53 completely different so that no comparison could be drawn.

9:56 According to Offcom,

9:57 69% of Brits found YouTube provides programs relevant to them.

10:00 [music] And 69% of Brits also felt YouTube

10:02 had programs which feature people from different backgrounds.

10:05 Okay.

10:05 And twice Offcom said PSPs offer more genres and more viewpoints than YouTube.

10:10 So when I went to see what percent it was, well, strangely, it's not there.

10:14 Instead, Offcom chose completely unrelated categories.

10:17 Like, well, Brits love that PSPs are offering

10:19 sport and appealing to a wide range of audiences,

10:22 broadly consistent with the previous years, by the way.

10:24 Yeah.

10:25 What what I'm looking for in content usually is

10:27 that it [music] it has a broad appeal to multiple audiences.

10:30 That's usually what I'm looking for.

10:31 Either way, something felt fishy.

10:33 So, I had downloaded the 7,000page data set

10:35 myself to find the answer they were hiding.

10:37 And wouldn't you know,

10:38 looking at the actual data makes it look even worse, if not more obvious.

10:42 On page 1984 of the data set, ironic.

10:44 Compared to 69% of Brits that find YouTube videos relevant to them,

10:48 only 57% of Brits felt the same for the BBC.

10:52 Huh.

10:52 No wonder they didn't publicize that data.

10:54 But for featuring people from different backgrounds,

10:56 you know, that argument that they say is,

10:58 you know, a huge issue with YouTube and other platforms.

11:00 You're not getting a a diverse set of voices

11:03 and the depth and breadth of the BBC.

11:05 Well, [music] it turns out 59% of Brits felt

11:07 the BBC did a good job compared to 69% of YouTube.

11:11 Oo, I do find that interesting that Ofcom

11:13 deliberately left this nugget out of their summaries

11:15 as their own data would provide a perfect counter to one of their main points

11:19 they're hoping works to convince the members

11:20 of parliament who no doubt are not going to look through the 7,000page data set

11:23 to check their work like a YouTuber with ADHD.

11:26 I'm fairly certain there are many members of parliament that probably still

11:28 think YouTube is just keyboard cat

11:30 despite the fact that YouTube content creators

11:32 contributed 2.2 2 billion pounds to the UK economy in 2024 and supported

11:38 45,000 jobs according to an impact report carried out by Oxford Economics.

11:42 But Parliament is quite slowmoving.

11:44 Even when I was invited there to film a YouTube

11:46 video in a documentary style about demystifying Parliament linked above,

11:50 I ran into quite a few issues filming because even though many

11:53 newer MPs are clued in about modern media and the landscape here,

11:56 most of the systems of Parliament are static as a feature

11:59 and more used to the older BBC TV style system.

12:02 So, it takes a herculean push from the inside to change [music] that.

12:05 So, when this offcom report gets debated in the House

12:07 of Commons and the House of Lords this year,

12:09 the side representing YouTube creators will inevitably be slim.

12:12 And MPs are more than likely to just

12:14 side with everything that this offgar report says,

12:16 because the PSBs have a ticking time bomb of a problem that needs solving now.

12:21 And what's that problem, you ask?

12:23 Money.

12:24 Or more specifically, the lack of it coming in.

12:27 Why are they so desperate to force the BBC

12:29 on your YouTube homepage in the first place?

12:31 Well, because if you don't see it, you'll realize you don't really need it.

12:34 And if you realize you're not really watching it,

12:36 you'll probably stop paying for it.

12:38 I've made an entire video about the TV license already linked above.

12:41 But for those unaware, in the UK,

12:42 citizens are currently taxed £174.50 a year to watch TV in glorious color.

12:48 And if that isn't a sign of outdated the system is, I don't know what is.

12:51 I see a lot of Americans freak out over

12:53 the idea of having a license to watch TV.

12:55 But considering the average American spends around

12:57 $147 a month on their cable package,

13:00 I don't really think they have a leg to stand on.

13:02 But here's the thing, no one actually has to pay it in the UK.

13:05 It's sort of like an honor system.

13:07 If you don't watch live TV or BBC i Player, you don't legally need a license.

13:11 But the TV licensing folk will send

13:13 you threatening letters anyway every single month,

13:15 hoping that you don't know this.

13:17 They'll tell you inspectors are coming.

13:18 Oh, don't make it sound like the police are getting

13:20 involved and you'll get a red letter in the mail.

13:22 Oh god.

13:23 But it's all just a really weird charade

13:25 that only the most delusional of Brits still defends.

13:27 But the thing is, it's working less and less every year.

13:29 As the data shows, people of all demographics are

13:32 watching way more YouTube and way less terrestrial television.

13:35 Younger people aren't paying the TV license.

13:36 Anyone conscious of money at the moment isn't paying

13:39 the TV license once they realize it's toothless law.

13:41 And the BBC knows that if this trend continues,

13:44 the whole honor system model collapses.

13:46 I said it four years ago and I will say it again.

13:48 This system of funding the BBC might have worked decades ago, but guess what?

13:52 It is currently 2026 and the model stopped working so long ago.

13:56 It's just sad.

13:57 This is the reason why Ofcom have been putting

13:59 out all of these reports calling for action from Parliament,

14:02 which [music] they may soon get.

14:04 And I do want to say the action the report

14:06 calls for isn't always something that's out of touch,

14:09 [music] just most of the time.

14:11 They do state that public service broadcasters do quote need to work much harder

14:14 to create content that audiences want

14:16 to watch on these platforms where they are.

14:18 So, they do know they need to make better content.

14:21 They just don't know how to make better content.

14:23 Actually, I'm standing out front BBC right now in London

14:26 cuz after I filmed the majority of this video, there was a massive update.

14:29 As of this week, YouTube and the BBC have now reached a landmark

14:32 decision for the BBC to start

14:33 producing content [music] specifically for YouTube.

14:36 On its surface, this sounds great.

14:37 I mean, that's pretty much everything they've been talking about doing.

14:40 They're going to be meeting the viewers where they are

14:41 and producing [music] content like that they want to watch there.

14:44 That sounds great.

14:45 But given the overall context of what Offcom is trying to do

14:48 by getting Parliament to give PSB content higher priority on YouTube,

14:52 this doesn't feel like them fairly competing with independent creators,

14:55 it feels like another way to stifle them and get people to watch them instead.

14:59 And that that just doesn't [music] feel right.

15:01 If you are producing content of worth that people want to watch,

15:05 then you shouldn't need to change the law

15:06 in your favor to get people to watch it.

15:08 That just feels inherently wrong.

15:10 And if you see what the BBC app looks like these days,

15:13 well, maybe it starts to make sense.

15:15 My girlfriend was showing me this section of the official BBC app

15:18 the other day where the BBC thinks

15:19 they're making better content for younger demographics,

15:22 but it's just really boring BBC videos repackaged and cut

15:25 vertically without any clear understanding of what works for the medium.

15:28 You can't just crop in on your slow-paced video produced 5 years ago

15:31 with a young presenter and then complain the youth don't want to watch it.

15:34 Oh, it's just because of the Tik Toks and the YouTubes.

15:37 Why don't we just put ourselves there and force

15:40 them to watch it by giving them less choice?

15:42 Yeah, that's that's exactly how you make good content.

15:45 Embarrassing.

15:46 Even if YouTube implements the changes offcom recommends

15:48 of adding higher prominence of BBC and similar

15:51 channels in search and recommendations and forcing PSB

15:53 content to be higher on your smart TV,

15:56 it's not going to take more than one or two videos

15:58 for the viewer to realize they're not going to want to click those again.

16:01 So, they're just going to ignore them.

16:02 They're not worth their time.

16:04 that's not what they're on YouTube for.

16:06 And now 50% of the search results will be

16:08 wasted on content that doesn't accurately serve your interests.

16:11 I guess similar to how YouTube is now nowadays, right?

16:13 YouTube search is already very bad.

16:15 Let's be honest.

16:16 You search for one simple thing on your desktop and YouTube desperately throws

16:19 shorts at you until you select videos only because you're not a child.

16:21 And then after five or six relevant results,

16:23 YouTube just gives up and shows you random homepage results anyway.

16:27 So just imagine that.

16:28 But now half the results aren't by YouTubers.

16:30 there by legacy TV broadcasters who aren't there because the content's good,

16:34 but cuz they got the law to change it so that they could be there.

16:37 Please watch us.

16:38 Please, please.

16:40 Why watch individual creators when you can

16:41 watch what the government wants you to watch?

16:43 Come on, guys.

16:44 It's not YouTube, it's UK Tube.

16:46 Oh gosh.

16:48 Excellent.

16:49 I just don't like the UK government meddling in this at all.

16:53 Why is it because you're biased?

16:55 Yes.

16:56 This is my job.

16:57 There's, you know, as I said, YouTubers are bringing in so much money.

17:00 This is my job.

17:01 I'm an independent creator.

17:02 I've been trying so hard for so long.

17:03 And now the UK government have seen the writing on the walls and they're like,

17:06 "Oh, uh, actually that's annoying that people want to watch individual people.

17:10 Let's stop them.

17:12 What the?" And they do just seem

17:14 to try to make any justification for these changes.

17:16 Like in the further annex for this 65page document which

17:20 yes of course I had to read to make this video.

17:22 Offcom performed a YouTube experiment to see what

17:24 news channels are being recommended on YouTube by searching

17:27 for things that every human is searching

17:28 for on YouTube like news and news live and politics.

17:33 Also Starmer Trump mate nightmare blunt rotation.

17:38 But it was all to show that for these select

17:40 few searching for terms like politics into the YouTube search bar,

17:44 the majority of videos served were not from within the UK,

17:47 one country from among over 200 that upload videos on YouTube.

17:50 I will say to give them credit where credit is due,

17:53 I do think it would make more sense when searching for UK news specifically

17:57 to have a higher weight in the algorithm for videos from official UK PSBs.

18:02 That does make sense to me.

18:03 Otherwise, people might be served those US media channels

18:06 that like to give everyone the false impression that London isn't

18:08 safe and Britain has fallen so their own citizens don't

18:11 feel so bad about the Gustapo breaking down their neighbors' doors.

18:14 But I do want to be objectively clear though.

18:17 PSBs are a net good for society in my opinion.

18:20 As a kid, our family couldn't afford cable for a long time.

18:23 So, I watched quite a lot of PBS,

18:24 which is our which was our equivalent basically in the US.

18:28 The kid shows on PBS, like Arthur,

18:30 were very wholesome and taught life lessons and would

18:33 be comparable to Peppa Pig in Their Mission.

18:35 In terms of news broadcasts,

18:37 I know a lot of Brits knocked the BBC for a variety of reasons.

18:40 But I genuinely believe if they had any experience with how

18:43 slanted and commercial pretty much every US news channel is,

18:46 they'd be crying to bring the BBC back.

18:48 And as opposed to say the more wild west

18:51 of YouTube where anyone like myself can say anything we want,

18:54 the BBC is as an institution held to a much higher standard

18:58 of journalistic integrity and there is a huge amount of value in that.

19:01 I know my editor Kim loves a lot of PSP shows like Torchwood, In My Skin,

19:05 and Traders and I've enjoyed the bits and bobs

19:07 I've seen from many PSP produced shows in the UK.

19:10 And Channel 4 in particular has had some

19:12 great success recently uploading specific content to YouTube

19:15 that people want to watch without cheating the system to get it in their favor.

19:19 But I think forcing an old medium to exist

19:21 in its current form rather than having it grow

19:23 and change with the times is part of the reason

19:25 its viewership has been on the decline, however natural.

19:28 So when I see a post at the top of the Ask

19:31 UK subreddit asking who else just doesn't watch TV anymore,

19:35 the comment that most people upvoted to the top begins to [music] make sense.

19:38 For the last 5 years, I've largely watched YouTube.

19:41 Once it learns what you like, it is way better than most TV.

19:44 BBC still does god tier stuff, but it is very [music] rare.

19:49 And the majority of Brits in the comments seemed to voice similar things of not

19:53 watching terrestrial TV in years and only

19:55 using it pretty much for live [music] sport.

19:57 And regardless of whether you're in that Reddit group, you agree with them,

19:59 or if you're one of the millions of older Brits

20:01 whose YouTube usage is growing by double digits every year,

20:05 the reality is the same.

20:06 The public is voting with their remotes.

20:08 Well, while we still can, I suppose.

20:10 And while we're busy choosing what to watch,

20:12 the UK government is busy deciding what we're allowed to find.

20:15 If you agree with me, or very importantly,

20:17 if you do disagree with me at any of this, it's very important you still let

20:20 your voice be heard as there's only a few weeks left for you to do so.

20:24 The Royal Charter, the legal document that defines what the BBC is,

20:28 how it's funded, and how it operates, is up for renewal.

20:30 And the UK government is running a consultation period right now.

20:34 They're asking the public for feedback on the future

20:36 of the BBC and British [music] broadcasting.

20:38 I will leave a link in the description so that you can let your voice be heard.

20:41 I strongly encourage you fill it out,

20:43 but I also want to curb your enthusiasm a bit.

20:45 After filling out the survey myself,

20:47 it seems like the questions were purposefully formulated

20:49 in a way to reduce any criticism or change.

20:52 If you're someone who's against all AI use, I'm not, but you may be,

20:56 which option would you choose here on should the BBC

20:58 use AI for the public good and wider creative industries?

21:02 Besides the first response, which is,

21:03 you know, more transparency, that can't be bad.

21:05 The other choices are positive, positive, positive, positive, positive,

21:10 other, and no obligations at all or no opinion.

21:13 So, they've pretty much stacked the poll

21:14 in their favor to force the outcome they want anyway.

21:17 So, when it comes up in Parliament, they can be like, "Can you believe it?

21:20 100% of the British public are actually a big

21:22 fan of us using AI to start making content." Great.

21:25 And then it can be forced on YouTube.

21:26 It's almost like when you ask for water at a restaurant

21:28 and they ask you if you want Still or Sparkling.

21:31 That's not what I asked, is it?

21:32 They've given you a choice between two paid options,

21:34 so you momentarily forget that you wanted tap water for free,

21:37 but now you have to go out of your way to ask for that specifically.

21:40 And the same goes for the BBC forcing itself onto your YouTube feed.

21:43 It lists that they're quote exploring the regulatory

21:46 framework to do this [music] in the consultation page.

21:49 But in terms of the survey itself, they don't give you a choice at that at all.

21:52 It doesn't even come up.

21:53 Instead, the public only get asked if the BBC

21:56 should make better use of YouTube and Tik Tok.

21:58 I mean, yeah, they should,

21:59 but there is no doubt in my mind that the results of this loaded poll

22:02 will be used to feain full public support

22:04 as there are no real options against it.

22:06 I do still think that if you have the time,

22:08 you should fill out the survey and make

22:10 liberal use of the other categories so that you

22:12 can write in your actual answers responding

22:14 to your thoughts on ads on the BBC and more.

22:16 But realistically, here's what I think will probably happen this year.

22:20 The UK government finishes [music] the consultation.

22:22 They rubber stamp all of offcom recommendations

22:24 and make some big statement about how well

22:26 this is going [music] to be protecting

22:27 the children from the horrors of nonUK media.

22:30 Then British citizens who don't want their YouTube algorithm

22:33 to be forcibly promoting legacy media will inevitably have to download

22:36 some browser extension to automatically block these channels which would

22:39 interestingly be doing the exact opposite of what Ofcom wants.

22:42 So basically, any intelligent viewer who has any [music]

22:45 feeling like they should have the agency of choosing what

22:47 to watch is now never going to see the BBC

22:50 stuff and might be a bit resentful about it.

22:52 Or hey, the other solution, which has to be employed by many Brits

22:55 anyway due to the more recent draconian UK laws,

22:57 is to simply change their YouTube

22:59 browsing location using today's video sponsor, NordVPN.

23:02 It's simple.

23:03 You just want to watch your favorite creators on YouTube.

23:05 Well, [music] it used to be simple,

23:06 but your government would rather you watch what they'd like you to watch.

23:09 But with one tap of a button or a click, you could say,

23:12 NordVPN passes all your internet traffic through

23:14 an encrypted tunnel out of the UK.

23:16 And now, now you're suddenly Irish.

23:18 It's like you never left the EU at all.

23:19 Your YouTube search results wouldn't have any governmental mandated changes.

23:23 And you get the added benefit of increasing your online security.

23:26 Changing your location to America, France,

23:28 or Australia has been known to open up

23:30 a world of different content libraries on sites like Netflix,

23:33 but now you get to experience OG YouTube,

23:36 a thing that used to be a little bit easier to do.

23:38 Plus, as your data is going through NordVPN,

23:40 it's an ultraast connection and your internet traffic

23:43 is completely protected and hidden from your ISP.

23:46 And as always, NordVPN have a great offer

23:48 if you click my link in the description, nordvpn.com/evan.

23:52 That's easy to remember cuz it's Evan.

23:54 Well, you can get a huge discount on a 2-year plan.

23:56 So, thank you very much to NordVPN for sponsoring.

23:58 Now, let me wrap this up.

24:00 Welcome to the outro.

24:02 This video is another example of a video idea I thought

24:04 would be super easy and I could just quickly talk about some

24:07 stuff that came up in some articles and that way I could

24:10 quickly film and edit this, catch up on my backlog and nope,

24:13 ended up researching through pages and pages of stuff

24:15 that never even made it into this video.

24:17 So much for an easy video.

24:19 But had a fun time.

24:20 I've learned a lot actually.

24:21 But if you want to know more about the specifics of the TV license,

24:24 I will link that video from when I had long hair above.

24:27 But either way, I hope you learned something today

24:29 and hopefully I see you back on my channel next Sunday,

24:32 unless the BBC actually get pushed out [music] instead.

24:35 But hey, it's been fun while it lasted.

24:38 Goodbye.

24:40 They'll tell you inspectors are coming.

24:42 Oh, they'll make it sound like the police are getting involved.

24:44 They'll even send out the fabled red letter.

24:47 But it's all just a really weird shade, a charade rather,

24:50 that only the most delusional of Brits still defends.

24:54 Can you believe I Britishized Sherade?

24:58 OH, WHAT HAS HAPPENED to my accent?

25:00 Sherrod.

25:01 Sherrod.

25:02 Oh, vile.

25:07 Sherrod, darling.

25:08 We play some Sherads with with me and me and the boys.

25:12 Me and Robert and Robert.

25:13 We're going to go play Shroud.