Inside MrBeast's YouTube Machine

0:00 This is my how to succeed in Mr.

0:02 Beast Productions.

0:03 Yeah, I remember when this leaked.

0:04 I've met so [music] many people who said their boss made them read this.

0:08 I'm just going to read from it.

0:09 There's only room in this company for A players.

0:11 They're just people who really love problem

0:13 solving cuz [music] that's what we do here.

0:14 We pull off the impossible.

0:16 Somebody that dedicates their whole life to this.

0:19 Thinks nothing of this is it.

0:20 I've missed Christmases in a row.

0:22 I've missed every part of a typical [music] 20-year-old's 20s.

0:26 It's important you video everything critical.

0:28 That's why you see a lot of people

0:29 on the Beast Games crew constantly filming everything.

0:31 You've got to be able to work on multiple projects at the same time.

0:34 It is 11:35 at night and after a full day filming two YouTube videos,

0:39 a rehearsal for Beast Games, Jimmy is filming a Lunchables commercial.

0:42 Lunchables now available AT EVERY SINGLE WALMART NATIONWIDE.

0:44 LET'S DO one more.

0:45 Tastes cheap.

0:46 I would never eat that again.

0:47 Oh, well.

0:47 We have a phone that says,

0:49 "Ask for anything." How do you produce something like that?

0:52 are coming in one by one by one.

0:53 Send in the Surfing Turkey.

0:55 I had two artists.

0:57 psychic Drivers all over the city.

0:58 [music] Private jets waiting on standby.

1:00 I am getting slammed.

1:02 Four years ago we were filming out of an old church.

1:04 This is where the expansion's being done.

1:06 I think this is the biggest sound stage in North America.

1:08 This entire area is becoming a filming campus.

1:11 It's wild [music] to think about what one YouTuber could do.

1:13 You end your guidebook by saying,

1:15 "I see a world where this company is worth billions." Mr.

1:18 Beast has a valuation [music] of $5.2 billion.

1:22 You want to have an IPO at some point?

1:23 this when I was like 22 years old.

1:25 We're closing in on 500 [music] boys.

1:26 Entire livelihoods, thousands people that depend on their paycheck.

1:29 Did you ever doubt is this worth it?

1:38 This is my how to succeed in Mr.

1:40 Beast Productions.

1:41 Yeah, I remember when this leaked.

1:43 Good times.

1:44 I was actually just talking to a founder

1:46 who his company just got valued at $2 billion

1:48 and he [music] told me he saw this online

1:51 and then made all 100 of his employees read it.

1:53 And I've I've met so many people who had said their boss made them read

1:57 this manual and it's crazy cuz I wrote this when I was like 22 years old,

2:00 but people really love it.

2:02 This section is about videoing everything and so I'm just going to read from it.

2:07 I really want us to see producing as a team job,

2:09 not a solo thing, which is why it's important you video everything critical.

2:14 We are less than 3 weeks away.

2:16 A 14 days prior to us filming here.

2:20 This is a problem we used to run into a lot with my YouTube videos.

2:22 We would send people to scout sets and they'd take a couple photos,

2:25 but then other people would feel the need to drive out there and then

2:27 more people drive out there and it just wastes a lot of time.

2:30 I'm like, "Just send one person out there,

2:32 get really good videos of every square inch and we don't

2:34 need to send people out there 30 times." And so yeah,

2:37 this was very big [music] thing for us back in the day and that's

2:39 why you see a lot of people

2:40 on the Beast Games crew constantly filming everything.

2:42 So this city's [music] got to be ready in 2 weeks.

2:44 2 weeks.

2:46 Not quite there yet, but the bones are together.

2:48 The environment they're in is like alive and breathing.

2:51 It's powered on.

2:55 Taking [music] up the lighting rig.

2:56 Wow.

2:57 Look at that.

2:58 We have folders full of set [music] visits and progress

3:01 as things are going and what the locations look like.

3:04 So Tyler's and [music] the creatives and the thousand people

3:06 working on the show can all stay on the same page.

3:08 9-ft diameter like circle thing right here.

3:11 And then it goes We even have footage of us testing the games

3:14 so we can reference how people played the games in the test.

3:17 You go hard.

3:19 Don't hit me in the head.

3:24 We do testing to break the games.

3:27 To literally say "We didn't come up with a good enough game.

3:30 It broke.

3:30 Here's why.

3:31 Let's fix it." This [music] is episode 6 and they're

3:33 measuring out visibility for these LED flooring.

3:37 And how high am I here?

3:38 6?

3:39 While we're doing this, we're creating

3:41 a vision of what could potentially [music] happen.

3:44 We're like literally pretending every

3:47 scenario that could actually [music] happen.

3:49 He's counting down.

3:50 He's like, "Three, two, one." ONE PERSON JUST GOING OH.

3:55 [screaming] We are testing a game for episode three.

3:57 It is 4:46 in the morning.

4:00 [music] Bunch of people holding markers behind their head to signify

4:04 a game where you don't know what your color is.

4:07 What am I?

4:07 You're You're blue.

4:09 Yeah, you're blue.

4:09 Okay.

4:09 You're supposed to trust the people around you.

4:11 He's lying to you.

4:11 He's lying to you.

4:13 Switch.

4:13 Go.

4:14 Jesse.

4:15 Jesse, what am I?

4:16 Hey, what am I?

4:17 What am I?

4:17 Tyler.

4:17 Tyler.

4:18 Tyler.

4:20 I DIDN'T KNOW WHERE BLACK WAS.

4:22 Turn around, blue team.

4:24 Oh.

4:25 You and I are out.

4:27 You and I are out.

4:28 I can look at [music] those pictures or video.

4:30 We take that data, we go, "How do we make this game better now?" 5:45 a.m.

4:36 Game didn't [music] work.

4:38 You know, and Tyler goes, "Ooh." And then he'll elevate it.

4:40 He's like, "Yeah, I mean basically we have

4:42 this and what if we added another element now?"

4:44 Oh, you do it on the outside and gameplay's on the inside.

4:47 And so that idea was one of the first ideas we had.

4:49 All because we just filmed some dumb video.

4:52 Can you read the passage about A players?

4:54 Yes.

4:55 All right.

4:56 I only want A players.

4:59 You're either an A player, B player, C player.

5:01 There's only room in this company for A players.

5:03 A players are obsessive, learn from mistakes, coachable,

5:05 intelligent, don't make [music] excuses, believe in YouTube,

5:08 see the value of this company,

5:09 and are the best in the goddamn world at their job.

5:13 I agree.

5:14 B players are new people that need to be trained

5:16 into A players and C players are just average employees.

5:19 A lot of our A players I would say are

5:21 people who fit the a lot of the A player criteria.

5:23 They were very obsessive, very coachable, very intelligent, don't make excuses,

5:27 and the big thing is like they're just people [music]

5:28 who really love problem solving cuz that's what we do here.

5:32 We solve crazy problems.

5:33 That's how you pull off the impossible.

5:36 Things are getting prepared for the next episode cubes where

5:39 the Beast team is going to try to pull off the impossible.

5:42 Can we walk into one of the cubes?

5:44 All right.

5:44 So Here's one of the cubes.

5:47 Yes.

5:47 Got our phone here that they're going to be able to pick up.

5:49 People can ask for anything to help decide who's going to get eliminated.

5:53 But what happens behind the scenes like when I pick up and ask for like a pony?

5:55 [music] So immediately that's going and it's probably ringing.

5:57 Yeah, it's ringing right now.

5:58 We have operators standing by.

6:00 god.

6:00 Hello.

6:01 Welcome to Beast Hotline.

6:01 Go ahead.

6:02 We're just testing it out right now.

6:03 Can I please have a pony to our cube?

6:07 [laughter]

6:07 Okay.

6:07 They're like, "We can work on that.

6:08 We're going to get back to you ASAP." There you go, see?

6:10 Thank you.

6:10 You hang it up.

6:11 That request is logged in.

6:12 We will do our best to fulfill every request.

6:15 The concept is is that you can get into this cube

6:19 and the only rule is don't handcuff yourself or you're out.

6:22 And to help you, we have a phone that says, "Ask for anything." Right?

6:26 How do you produce something like that?

6:28 We're talking about a magic lamp here.

6:30 I say we just jump right into the next game.

6:32 Want to do it?

6:33 Yeah.

6:34 Oh, it is.

6:34 I KNEW IT.

6:39 THIS YOUR TEAM?

6:40 YEAH.

6:40 I THINK SO.

6:41 YEAH.

6:41 ONCE YOU'RE HANDCUFFED, it's locked in.

6:43 So you think if she lost the game, she would honor it?

6:46 You know, like I think everyone here will be honest in the way they play.

6:48 Let's stop putting them into the cubes.

6:50 Send [music] it.

6:51 20 contestants have entered their cubes.

6:53 13 will come out.

6:56 They're just about to start [music] ordering items.

6:58 Remember, they can have anything they want.

7:01 Hello.

7:02 Tonight's episode is not only going to be one of the most brutal on camera,

7:06 it's going to be one of the most complicated to pull off off camera.

7:10 We dispatch about 50 production assistants all over the city

7:14 and we'll put people at a hamburger place, at a pizza place, [music]

7:18 at a big store, at an electronic store

7:20 and try to guess like what somebody may want.

7:24 first came up with this idea and he's like, "I want them to ask for anything."

7:28 [music] Instantly people's brains go into let's do

7:29 limitations like they can have one item every,

7:32 you know, 5 hours and then I was like, "No.

7:34 Let's talk about what the brand is, what Jimmy has created as good content.

7:38 You take it to a 10." Their brains go and they're like, "Ooh.

7:41 Ooh.

7:41 I'm a kid.

7:42 I want to do blank." Nobody will take it to the level we take it to.

7:46 We want them to feel like this is a magic phone.

7:49 So some of the things that are being

7:50 asked for are people who like we ordered lobster, we ordered salmon grilled.

7:54 of it is snacks, food, games.

7:56 Six Sonic Blast.

7:57 One Oreo peanut butter milkshake.

8:00 Three diet sodas and three Fantas, please.

8:02 I am getting slammed.

8:04 Okay, they are sprinting.

8:05 Like the requests are coming in one by one by one by one.

8:08 Because we don't just think like this is good creative.

8:10 We think somebody at home, how are they going to respond to watching this?

8:13 They're going to go, "Man, you know what I would ask for?

8:16 I'd ask for a million bucks." What would you like?

8:18 As much money as you can give us.

8:20 They're wheeling $1 million to one of the cubes.

8:26 We sort of try to guesstimate what people will want.

8:29 They prepped a lot of things in advance.

8:31 Like you can see arcade games,

8:33 you can see sumo suits, basketball hoop that they brought out,

8:36 slushy machines, like Kool-Aid snow cone machine,

8:38 like just so many random things.

8:40 So what request just came in?

8:41 A putting green.

8:43 A putting green?

8:43 Yep.

8:44 So when they get a call from the cube, they enter it onto this sheet.

8:47 So like this putting green, we knew it was in stock room.

8:50 Stock room means you have it.

8:51 You prepped it in advance.

8:52 It's in one of these containers.

8:53 Exactly.

8:54 It's tricky.

8:55 We've had animals, tattoo artists, nail techs, massage therapists.

9:00 [music] We have, you know, a lawyer on standby.

9:02 We have a psychic, psychologist.

9:04 Is the barber still back out here?

9:05 I mean we really do reach out to almost everybody.

9:07 Just people on the 1-yard line where we can call

9:09 them for the next 12 hours and they come in.

9:11 All right, send in the Surfing Turkey.

9:13 Cube [music] three.

9:13 And which cube was the Thailand all for?

9:15 Oh, they finally got their pizza.

9:18 So you're currently at about like 350 requests.

9:20 Yeah, it's like 320 right now.

9:21 320?

9:22 Yeah.

9:22 From 20 contestants.

9:23 It created conversation.

9:26 [music] It has people on social media going, "Why didn't they do this?

9:28 I would have done this."

9:29 We have private jets waiting on standby in other states.

9:33 Really?

9:34 And do you have celebrities on standby, too?

9:36 A few here and there.

9:37 Can we get over shoulder of Jimmy's phone?

9:40 He's trying to call Gary Vaynerchuk.

9:41 Some Gary V stuff, Post Malone.

9:43 Could you connect me on a phone call with Elon Musk?

9:47 [music] I tried again for a call with Elon Musk.

9:48 You're getting emotional saying that.

9:50 Why?

9:50 The The ultimate aim is I want to try to find

9:52 someone who can help find a cure for my son.

9:55 I just like with him, Tesla, energy, Neuralink brain.

9:59 We're trying to get creatine to the brain.

10:01 I was hoping.

10:02 I DM'd Elon.

10:03 He didn't respond soon enough.

10:04 So, I was going to try to make it happen.

10:06 And then the next day Elon just replied with like a question mark.

10:08 Like, what?

10:10 [laughter] But, uh I couldn't get Elon on the phone.

10:11 Not that late at night.

10:12 Yeah, I think somebody asked, "Can you fly in my mom 6 hours away?" And I always

10:16 told all of the producers who were looking at this, always say,

10:20 "Yes, we're going to work on it." No matter what the item was,

10:22 "Yes, we're going to work on it."

10:23 You just tell them that you will get back to them in a few moments.

10:27 You know, that's what I classify as an A-player.

10:28 Those are people who just naturally will do well here and and love the job.

10:32 I want people like that.

10:32 I want people who are obsessed and excited to solve hard problems.

10:36 How do you find A-players?

10:38 How do you find A-players?

10:39 Well, John, that is the question every

10:43 business owner on the planet wants to know.

10:46 Y- I have quite a few A-players,

10:48 but they're just I mean, there's a reason they're A-players.

10:50 They're they're really, really hard to find.

10:52 I ended up seeing [music] a tweet from Jimmy,

10:54 and he just said, "Hey, I'm looking for looking for creatives.

10:57 I'm looking for good people." And then [music] I get this interview,

11:00 and I go and meet these people.

11:02 I remember thinking, [music] if this company is going to be really successful,

11:06 they're going to need somebody like

11:07 that just dedicates their whole life to this.

11:11 [music] There's nothing else.

11:11 This is it.

11:12 My wife and I told her.

11:13 I said, "Hey, I'm going to take a [music] chance on this.

11:16 I really, really think that this is going to be something special." I'll tell

11:20 you when uh when we did the surprise on the contestants, oh my god.

11:24 So, the contestants have no clue, but their families are here to surprise them.

11:28 The parents, the siblings, [music] the wives,

11:30 the husbands, the partners, like they are outside.

11:32 They're about to come in.

11:35 [screaming]

11:37 I'm so proud of you.

11:39 You're doing a great job.

11:41 You did it.

11:42 I mean, specifically Tyler and Corey with their families.

11:47 I mean, cuz I related to them the most.

11:49 And just watching [music] them have that moment.

11:51 I mean, that's where I obviously teared up when I saw

11:53 that, cuz I just envisioned my wife and kids running through right after.

11:57 And wait, did you tell him that you're Oh, we're married.

12:00 Yeah.

12:00 Married?

12:01 Yeah, we're married.

12:02 For real?

12:02 Yeah, we did a little we did a marriage thing.

12:05 I wanted to ask you something really special today, okay?

12:08 Okay.

12:09 Monica, You're lying.

12:12 [laughter] will you marry me?

12:15 I would love [music] to marry you, Jim.

12:17 You may kiss the bride.

12:18 Big round of applause.

12:20 If she loves James, I love her.

12:23 Wow.

12:24 What's it like to meet each other's families?

12:26 We get a son.

12:27 You get a daughter.

12:29 Yeah.

12:29 We have a freaking love connection.

12:30 [music] We brought them together.

12:32 They fell in love.

12:34 They're living together.

12:34 It's crazy.

12:35 Wait, really?

12:36 You want to call him now?

12:37 Do you think they'll pick up?

12:39 Yeah, of course.

12:39 It is 4:00 in the morning.

12:42 Come on, Jim.

12:43 Jim.

12:44 Hey, Chris.

12:45 What's going on?

12:46 Jim.

12:47 You can call me at any time.

12:48 I don't care.

12:49 It's It's John.

12:50 It's Sean You Shy.

12:51 You Shy?

12:53 Are you still together with Monica?

12:55 Uh yeah, I'm with her right now.

12:58 Hey, John.

13:00 Isn't this crazy?

13:01 We live together.

13:02 Oh my god.

13:04 We came for money and left with love.

13:06 I love it.

13:06 And money, by the way.

13:07 Both of you left with money.

13:09 And money, too.

13:09 A lot of money.

13:10 And then come on.

13:11 They were in love, man.

13:12 We saw their love story play out.

13:15 Anytime there's some form of heartwarming, wholesome moment,

13:19 I I think of the people I love the most, for sure.

13:21 How much of your life did you pour into these [music] games?

13:24 Uh so much.

13:25 I've missed a lot of Christmases.

13:27 I've missed a lot of Thanksgivings.

13:29 I think at one point I missed six Christmases in a row.

13:32 I I've missed every part of a typical 20-year-old's 20s.

13:38 [music] My passion has been the only thing I've woken up and done for 8 years.

13:42 That's it.

13:43 Nothing else.

13:45 Talk about obsessive.

13:45 That's why a lot of the qualities

13:47 I have written about an A-player are obsessive, learn from mistakes, coachable,

13:50 are things that ensure [music] almost nothing's impossible.

13:55 We actually broke a Guinness World Record for the largest

13:57 behind-the-scenes team [music] to work on a TV show,

13:59 as we made the video that you're watching right now.

14:01 And if I'm being honest, we almost broke our bank account,

14:04 too, as we filmed these 45 days in here.

14:06 So, I definitely wasn't about to use copyrighted music and get demonetized,

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15:00 And basically, it's [music] everything that we've used to help grow our channel.

15:03 Now, back to the video.

15:04 Jimmy, you also had this section in your handbook where you said,

15:06 "We don't fake things.

15:08 Make sure to prep contestants and try to create an environment

15:11 where they feel comfortable talking." [music] How do you do that?

15:13 These contestants, they're not used to having a camera in front of them.

15:16 So, for us, a big thing is that they are who they are, right?

15:19 Once you say something in front of our thousand cameras, you can't take it back.

15:23 We also try to give them some training

15:25 just to help them like articulate what they're thinking.

15:31 Right behind me, I see is one of the more important meetings.

15:34 What they're doing is basically getting on-camera coaching,

15:37 [music] cuz a lot of people have never been on camera before.

15:39 So, what we're trying to do is get you used to this situation.

15:43 There's going to be cameras and lights on you quite a bit.

15:46 All right, what's going on?

15:47 My name is Jim.

15:48 I'm Tyler Lucas.

15:49 My name's Monica Runk.

15:50 Hi, my [music] name is Sue Smee.

15:52 I'm Jack McHatton.

15:53 Oh.

15:55 I'm I practice.

15:56 This is good.

15:56 You might have to coach me through it, but all right.

15:58 Let me just think of how I'm going to word it.

16:00 So, it'll be like I don't I got to loosen up.

16:03 I'm a professional wrestler.

16:06 Are we going Are Is that it?

16:07 Keep going, dude.

16:08 Just keep going.

16:08 That was great.

16:09 We're going to just roll into it.

16:10 So, it'll be like "What's your strategy in order

16:12 to win these games?" Can we redo that?

16:13 I don't know.

16:14 That was stupid.

16:14 What I don't want is someone thinking like, "Oh,

16:16 am I being annoying if I talk too much,

16:18 or if I cut Jimmy off, or whatever?" What I encourage is do whatever you want.

16:22 Okay, okay.

16:23 I Uh what am I willing to do in this competition that other people are not?

16:27 Sabotage some of my closest [music] friends in here.

16:30 Don't tell them that.

16:31 I joined Mensa when I was 16 years old,

16:32 and my strategy for winning is to come [music] in first place.

16:35 My backup, though, is second place.

16:37 After that, third place, fourth place.

16:38 I won't go through the whole thing, but my goal is to win.

16:41 I forgot the question again.

16:42 Uh what do See, I'm on the dumb team.

16:44 I'm on the dumb team, all right?

16:45 I'm on the dumb team.

16:46 We really try to train and encourage the contestants to be who they want

16:50 to be and not [music] be someone

16:52 that they'll regret when they're watching the show.

16:53 I hope no one's listening, but my goal is I got to be cutthroat.

16:56 As much as I love being a people person, there is only one winner in this game.

17:00 I'm all for the underdogs.

17:01 I don't like people bullying people.

17:03 All right, done?

17:04 Sweet.

17:05 I'm That was scary.

17:07 There was this moment with Jack.

17:10 Did you guys see what happened?

17:12 Yeah, the story team caught it.

17:14 Low card goes home.

17:16 Yeah.

17:16 Yes.

17:17 1 [music] 2 3, go.

17:20 Oh, it's me.

17:22 So, he technically cheated, right?

17:24 Yeah.

17:25 Anything can happen in the cubes.

17:27 It's their cube, it's their game, it's their rules.

17:29 I'll go put the handcuffs on.

17:31 You don't have to.

17:32 It's obviously up to you.

17:33 Well, they're great guys.

17:35 When you're ready.

17:39 It's official.

17:40 Sue is eliminated.

17:41 Do you feel like you rushed through

17:43 those moments in earlier videos or even last season?

17:46 Oh, last season, no, but earlier videos on YouTube, of course.

17:49 I had no storytelling in my, you know, early Mr Beast videos.

17:51 I don't think anyone's surprised to hear me say that.

17:54 Um and a big part of it is, yeah, I would have just walked in and been like,

17:57 "Okay, handcuff." But now, we take the time.

18:00 You don't put words in people's mouths.

18:01 You just like give them a chance to express what they're feeling.

18:03 And a lot of people just need to be probed to do that.

18:05 How'd you outwit her?

18:06 I had an idea to front-load the deck,

18:08 and when she was looking at the money, I swapped it.

18:11 Whoa.

18:12 He's on a smart team for a reason.

18:13 Do you worry about being perceived as a villain for the rest of your life?

18:18 Uh it hasn't, you know, I haven't thought about it too much,

18:22 cuz the name of the game is just to get someone to handcuff themselves.

18:26 Like, that's the only rule.

18:28 Uh that's the way the game was set.

18:30 People can be mad at me, but that's that's the way I played it.

18:33 Sue, do you think [music] any differently

18:34 of the people you were in the cube with?

18:37 Oh, no.

18:37 Yeah, I actually think differently of them.

18:39 They're the nicest guys in the world, and this is a game,

18:42 and we played a fair game, and I'm going home with no money.

18:45 I mean, so it really sucks.

18:46 I was hoping to at least something to help me in my retirement.

18:50 [music] You know, I'm 60, so I was really hoping to have something.

18:54 How do you think about your retirement now?

18:56 It's scary.

18:59 You know, like I've always worked two jobs.

19:01 You know, I work hard.

19:03 I'm a hard worker.

19:04 But, I've never had the money to really like be financially [music] secure.

19:11 So, I'm going to just keep working, I guess.

19:14 It just sort of sucks.

19:15 I want to be able to help my daughter and my mom.

19:17 I wish [music] nothing ill will towards Sue, like with what Jack and I did,

19:21 but at the end of the day, uh you know,

19:23 I'm here fighting for time for my family.

19:25 Tyler's authentic.

19:27 He's not loud.

19:27 He's not uh spectacle television superstar.

19:30 Then if I wanted him to be loud, and if I thought that was the right play,

19:34 don't you think we'd have trained these people to be loud?

19:36 There's a reason.

19:37 I don't We don't want that.

19:38 We want you to be yourself.

19:40 Hopefully, at this point we've done a good enough job

19:41 where everyone kind of understands who's playing in these games.

19:44 And so now, it's time for people to love and hate them.

19:46 You know, if a couple people do [music] a Jack did, we got a show, you know.

19:50 I was doing some research,

19:51 and you also wrote on top of learning from watching YouTube,

19:54 I'd love for you to read The Goal.

19:56 [music] So, found this book that you said is one of your favorite books.

19:59 It is, The Goal.

20:00 I love this book.

20:01 Did you have everyone [music] in your company read that book at one point?

20:04 this book is The Goal.

20:05 I think I made my first 250 employees read it.

20:07 It helps get everyone on the same page of when I say bottleneck.

20:10 I use the word bottleneck quite a bit, especially when filming.

20:12 And I want people when I use that term

20:14 to understand what it means and [music] the magnitude and weight.

20:16 You also wrote, "Do not go to your co-workers and say I need a thumbnail,

20:19 let me know when it's done.

20:20 [music] I want you to look them

20:21 in the eye and tell them they are the bottleneck.

20:23 Just walking away until it's done is [music] lazy and it gives room for error.

20:26 Check in daily, leave no room for error."

20:29 you you're the bottleneck to the production,

20:30 to me that's a very, very serious sentence.

20:32 To to people who might not have read The Goal,

20:35 they'd be like, "Okay." If you picture like a hose,

20:37 the different sections of the hose are different

20:39 part of the workflow of producing a video,

20:41 then it's like the equivalent of the creative part of the hose,

20:44 you just squeeze it.

20:45 And so, the water just essentially stops.

20:47 We're not really making meaningful progress.

20:49 And then you also had a section in your handbook where you said,

20:51 "Work on multiple videos every day.

20:53 Do not come in and work on only one video during a work day.

20:56 [music] That's how you fall behind on future videos and create a nasty cycle

20:59 that I'm trying to stop." Because of how grand and big these products are,

21:02 you got to be able to work on multiple ones at the same time.

21:05 These are just big projects that take many months.

21:07 If you haven't tried Lunchables now,

21:09 go to your local Walmart, it's the perfect time.

21:11 It is 11:35 at night and after a full [music] day of filming two YouTube videos,

21:16 a rehearsal for Beast Games,

21:18 Jimmy is here at their local Walmart filming a Lunchables commercial.

21:22 Ooh, can we get one?

21:23 Uh Lunchables?

21:24 No, but sure.

21:25 We can have some Lunchables.

21:26 It's this entire bit where they make fun of Lunchables.

21:29 You could guess what brand they're really making fun of.

21:31 BRO, DON'T EAT THAT GARBAGE.

21:32 LUNCHABLES IS NOW AVAILABLE IN EVERY SINGLE WALMART NATIONWIDE.

21:35 GO TRY IT.

21:36 STOP EATING LUNCHABLES.

21:37 HE has like 50% more energy than any

21:40 human I've ever met and 110% more curiosity.

21:44 And I guarantee you he's not even done.

21:45 He's going to run this back like three

21:47 or four more times till he gets it perfect.

21:49 Let's do one more.

21:50 Okay.

21:50 And then he's going to go to the candy

21:52 aisle or the chocolate aisle, wherever that is,

21:54 and [music] he's going to taste test the competition

21:56 and figure out how Feastables can do something different.

21:59 Well, what you'd expect.

22:00 Tastes cheap.

22:01 I would never eat that again.

22:02 I have zero desire to consume any more of this.

22:04 Yeah.

22:04 If I try something and I don't instantly have to like restrain,

22:08 it's not good enough.

22:09 Good science test.

22:10 Yeah.

22:10 Take care everybody.

22:12 All right, Jimmy's out.

22:13 It's crazy.

22:13 He's headed back to set.

22:15 Just another day in the life.

22:16 You end your guidebook by saying,

22:18 "If you're ambitious and you want to dedicate [music] your life to work,

22:21 you pick the best company in America.

22:23 This isn't a stepping stone, this is your final destination.

22:25 I see a world where this company is worth billions and one

22:28 day tens of billions." How did you have that kind of clarity?

22:31 [music] Yeah, I have over 400 employees.

22:33 I think we're closing in on 500 employees that, you know,

22:35 entire livelihoods, [music] their families,

22:37 all thousand people that depend on their paycheck, you know,

22:39 if you include their kids and partners and stuff.

22:41 Yeah, that's what I'm very grateful with my team.

22:44 We just like come together and make this a bigger company.

22:49 Two is like, you could see that sir,

22:51 you go out to the road, we have like all this land.

22:54 So, there it is.

22:56 Damn.

22:56 Oh my god.

22:59 Here you can actually see the entirety of the set.

23:03 I JUST STARTED THIS 10-MINUTE TIMER.

23:05 AND WHEN IT hits zero,

23:06 that room all the way over there full of money will explode.

23:09 The cage, down to blue room, down to the Indiana Jones jungle type room.

23:17 When did you and Jimmy meet?

23:18 Like 2018.

23:19 I was helping him with his thumbnails.

23:21 And that was kind of just like I was

23:22 still doing my own channels, but I was like,

23:24 "You suck at Photoshop, let me help out." So,

23:26 you made a lot of Jimmy's initial thumbnails.

23:28 Yeah, me and him would hop into call.

23:30 He'd like I'd screenshot and he'd be like,

23:31 "Do this, change that, I want this." And so,

23:33 I would just help out and make his creative vision come to life.

23:36 Then it kind of all umbrellaed into here and it's been a crazy ride.

23:39 Woah.

23:40 From what I understand, you rallied a ton of employees and said,

23:43 "This is going to be [music] a multi-billion dollar company." Yeah,

23:46 the first thing I ever said here is like, I mean this company's awesome.

23:49 You guys have no idea what you're standing in.

23:51 Like this is going to be a billion dollar company.

23:53 I still remember that because I like truly believed it at the time.

23:56 All right, so now this is where the expansion's being done.

23:59 Well, we'll have you come back when it's all

24:00 done and it's going to be a totally different place.

24:03 So, behind me is a sound [music] stage.

24:05 Last time we were here, it was non-existent.

24:08 It was a bunch of construction and now fast forward,

24:10 it's built, it's functional.

24:12 They're [music] going to be playing in there.

24:13 It's a memory challenge game.

24:14 The set is really well lit, looks beautiful.

24:21 And it's one of many.

24:22 Like this is one studio, there's another [music] one here,

24:25 there's a bunch of sets for his other YouTube

24:27 videos that we've been filming on with Jimmy over there.

24:29 This entire area is becoming a filming campus.

24:31 [music] It's wild to think about what one YouTuber could do.

24:34 Welcome to the smart game.

24:37 And is this one of the biggest sound stages now in North America?

24:39 Jimmy would have killed you right there.

24:41 It is the biggest sound stage in North America.

24:44 This is the biggest sound stage in North I think

24:45 this is the biggest sound stage [music] in North America, free standing.

24:48 Yeah, cuz there's no columns in the middle.

24:50 Usually a structure this big needs columns to support it.

24:52 If you told me last season that we were going

24:54 to be filming next season in the backyard of our studio, you know what I mean?

24:59 Four years ago we were filming out of an old church.

25:02 Yeah, it's crazy.

25:03 It's insane.

25:04 This is the most futuristic thing we've ever done.

25:07 But it happened, man.

25:08 They're they're doing it.

25:09 Yeah, we'll do that.

25:10 Um they're also I chase the best product possible.

25:13 That's all I want.

25:14 I don't need notoriety.

25:15 I don't need any anything else.

25:17 You know, I could be down about all the stuff I miss,

25:20 but I mean look at the opportunity.

25:22 I've been to 40 countries.

25:25 I I've met some of the most incredible people.

25:28 [music] I've filmed the craziest things.

25:30 We climbed the inside of the pyramids.

25:32 I find it very, very challenging to be negative about the things I've missed

25:37 because of the amount of um opportunity

25:39 and positivity I've gotten out of this job.

25:42 It's the hundreds of people that sacrifice everything on this shoot.

25:45 These people who have given up everything to make this show,

25:49 it's what makes this show so special.

25:51 It really is.

25:52 I mean, bro, it's funny.

25:54 I can't even get like my newer employees

25:56 to read this, but it's like there's so many businesses

25:58 that my friends run or just people I've seen

26:00 on Twitter where they make their employees read it.

26:02 And so, I joke with my my people.

26:04 I'm like, when we hire someone new and I ask if they've read it, they're like,

26:06 "No." And it's funny cuz I know my friends' employees read the handbook,

26:11 but my own employees sometimes don't even read it now.

26:14 And it's just so funny how big this got.

26:19 All right, Jimmy's office is right now in Greenville.

26:21 It's a Sunday right now and the offices are still [music] packed.

26:25 I couldn't believe it,

26:25 but I came across his YouTube play button when he hit 100,000 subscribers.

26:30 Like like that's crazy.

26:32 And I'm blown away by all the fan [music] mail, all the artwork.

26:35 Looking at all the letters from all corners of the world,

26:37 from Japan, from Ireland, from Canada, [music] from the United States.

26:41 I think this is why they do what they do and they work so hard.

26:45 As I'm starting to get a little bit older,

26:46 I'm trying my best to have a little bit more of a personal

26:49 life and kind of figure out myself more than just [music] this job.

26:53 However, I would never change a single thing.

26:56 Never.

26:57 Ever, ever, ever.

27:04 [music] This is this is what I was supposed to do.

27:08 I filmed in a lot of studios.

27:09 This is amazing.

27:10 Jimmy, now the floor is moving.

27:12 Oh, wait.

27:12 Oh my god.

27:15 [screaming] It's the first time I'm getting to see people watch the show.

27:18 Some of the most influential critics and press

27:20 are sitting in a theater right now.

27:22 How's it going, everybody?

27:23 Reviews for the first season of Beast Games were pretty harsh.

27:28 Imagine 15 [music] very high-end Lamborghinis roaring through the city.

27:32 Listen to that bad boy.

27:34 It was insane.

27:35 I've never seen [music] studio space that big.

27:37 You could fit the pyramids in this building.

27:40 my dream, seeing this much studio space.

27:41 You know, I want to build one of the largest companies on Earth.

27:43 The bar for normal [music] shows here, our bar is in the cloud.

27:45 We want to build more content across the internet and traditional TV,

27:49 even theatrical releases.

27:52 They call this place the edge of the world.

27:53 My heartbeat is abnormally high.

27:55 I don't know if Jimmy survived, but I definitely am.

27:58 I've read every single [music] review.

27:59 I'm down to admit I'm wrong.

28:00 Do you think this will perform better or worse than season one?

28:02 I have never talked about this before.

28:04 Not on a podcast, not on my channel,

28:06 not anywhere [music] besides this series right here.

28:10 You guys ready to watch season two?