Why New York City is the BEST Place to Live

0:00 What would you say are the strongest reasons to live

0:03 in New York City and against living in New York City?

0:06 Well, you seem like you don't want to live there.

0:08 I want to live in New York City.

0:09 Are you kidding?

0:10 In

0:10 fairness, I tell Graham all the time,

0:12 it's like if I could live anywhere in America or anywhere honestly in the world,

0:15 it would be New York City right now.

0:16 New York is the most intellectually curious city on the planet.

0:21 You could walk outside and see someone you've never met a hundred times a day,

0:26 every day for a hundred years.

0:28 You can't do that anywhere else.

0:31 There is every industry.

0:32 There's art, tech, finance, sport, right?

0:36 Pick an industry.

0:38 It has a headquarters in New York City.

0:40 You have the poorest of the poor,

0:41 the wealthiest of the wealthy, and everyone in between.

0:44 You have great education, great art, great food,

0:47 great fun, great sadness, and everything is on a rock.

0:52 It's also full of vertical neighborhoods which just make it also

0:58 in a weird way incredibly environmentally

1:01 conscious versus like where we are today.

1:04 Everyone has you know 8,000 foot house.

1:06 I want acorage.

1:07 I want this.

1:08 I need my yard.

1:08 We're in the desert but whatever.

1:10 I want grass.

1:11 Like everyone wants to have their stuff in New York.

1:14 It's like no.

1:15 You want a three-bedroom that looks at the park.

1:17 You've got to be so successful that you can pay me $10 million a bedroom.

1:21 If you can't do that, you don't get one.

1:24 And so it really really really kind of democratizes

1:28 the world in a very very tight and efficient place.

1:31 And it's also one of the most productive markets that I

1:35 know of next to, you know, like a Hong Kong,

1:37 let's say, where people just work their ass off

1:40 to build because there is just so much opportunity.

1:44 Um, and you don't need to have a car.

1:47 What I love about New York is that you can go into a bar in New York,

1:51 like an East Village or something,

1:53 and strike up a conversation with anyone and they can

1:55 be a fascinating person up to something that's super unique,

1:59 something you can learn a ton about.

2:01 Whereas, if I go out here in Las Vegas and I'm down on Fremont

2:04 Street or I'm like at a parkway tavern somewhere and I talk to someone,

2:08 it's like they're not up to much most of the time, especially Fremont Street.

2:14 Well, I'm just Especially on Fremont Street.

2:16 But like I of course I like talking to these people in in just

2:19 a way of like oh cool yeah this is awesome but like

2:21 there's no substance to the conversation

2:23 whereas you can strike up a conversation

2:24 with literally anybody on the street in New York which is so fun

2:28 and they'll tell you something interest think about think

2:31 about higher education though right there's a there's there's

2:34 gated entry we're talking about like New York City

2:36 New York City is so expensive it there's there's

2:39 an exclusivity and there's gated entry to it because

2:41 most people just can't afford to live there which

2:43 means the people that have figured out how

2:45 to live there for better and for worse[ __] interesting.

2:48 And they do something that has created the wherewithal,

2:51 whether they're someone else is paying for it

2:53 or they're paying for it or they stole it,

2:55 that makes them worthwhile of a conversation at a bar.

3:00 Other cities have a far lower barrier of entry.

3:03 And so you're talking to people that didn't need

3:06 to go through 70,000 hoops just to get into the bar.

3:11 So, you know, it's kind of the kind of the same thing.

3:14 What's for you been one of the most unexpected benefits of the Netflix show?

3:19 Oh, I mean Netflix changed my life.

3:20 Milliondollar list in New York changed my life in 2012 overnight.

3:24 That show syndicated around the world.

3:26 I I did not know that.

3:27 That wasn't like something they told me, nor did I ever expect it.

3:30 And it enabled me to open doors cuz then I could call people and say,

3:33 "Hey, my name's Ryan Siran.

3:34 I'm a realtor.

3:35 Um, I also have this TV show.

3:36 Have you ever Oh.

3:37 Oh, you'll meet with me." Okay, great.

3:38 Then I had to go and do my job.

3:40 Yeah.

3:40 I mean, in one night on June 28th in 2024,

3:45 Only Manhattan comes out and they put it

3:47 in front of just under 300 million people and gave

3:50 them the option to watch it and a lot of them watched it and was just insane.

3:55 Everything we had broke.

3:57 Like, I've never ever experienced anything like it because

4:01 everything we do on social is lean back content.

4:04 You're watching a podcast, I'm leaning back, right?

4:06 I'm watching it.

4:07 Cool, cool, cool.

4:08 And it fills up this much of your brain.

4:09 M Netflix long form character-driven dramas, right?

4:14 Which is really what we do.

4:15 It's an occupational docu series is lean-in TV to really to enjoy it.

4:20 You can watch it in the background.

4:22 That's fine.

4:22 There's a lot of stuff like that.

4:24 But you it's a deal show,

4:25 so you really lean in, which means it fills up this much of your brain,

4:28 which means you get that more engaged.

4:31 And so the inbounds we had, I mean, changed everything for us.

4:35 We are just a different company now because of it.

4:37 And season 2 comes out December 5th.

4:39 and um will just be insane.

4:42 This the level of inbound lead flow is just crazy.

4:45 Do you know how many views your first season got?

4:48 Do they tell you any of the metrics or do they just come

4:50 back and they say we're going to renew again because it was good.

4:54 Um more the latter than anything.

4:56 Um they said we're going to renew uh they renewed it in like 28 days.

5:02 Wow.

5:01 Which was pretty quick to season 2.

5:02 Um uh it's also owning Manhattan's also now like listen selling sunset is like

5:07 housewives for real estate right there's a lot you know HGTV is slowly dying

5:13 I don't know of any other real estate TV show really

5:19 Mauricio Yumansky had a he had a

5:22 but it was yeah

5:24 so um so our show one it's the only one in New York City there's no others

5:29 and two it's the only deal show that's out

5:32 there for real estate that that anybody watches anyway.

5:35 I I just don't know of any others.

5:36 I could be I could be wrong.

5:38 Um uh and so it has a very very very captive audience and um it's just wild.

5:45 I don't know like in the first 15

5:46 days they said a billion minutes had been watched.

5:49 That's one thing they told us.

5:50 I don't really know what that means.

5:51 I could do the math but like is that episode one?

5:54 Is that I really don't know.

5:55 The thing with uh Netflix that I didn't

5:58 realize that I heard from selling sunset Yeah.

6:01 is that when you get a view, it's usually just not one person.

6:04 It's you're watching with one person watching with like three others.

6:07 So you kind of multiply that and you get a much higher number.

6:10 So if you get a billion minutes, it's really probably 3 to four billion minutes

6:15 because you're getting people watching with, you know,

6:17 a wife or a husband or a kid or someone else.

6:20 Yeah.

6:20 I mean, people watch solo on their phones.

6:22 So, when you get views and it's on the phone,

6:24 often times it's someone watching on their phone

6:27 in the bathroom or bed, whatever, you know.

6:29 Yeah.

6:29 I'm going to call it here first,

6:30 but I have a feeling you're probably going to do

6:33 a spin-off with a different office in the next like two seasons.

6:38 That's that's my prediction.

6:39 This this season of season 2,

6:41 one episode is in Miami because we opened up the Florida office.

6:44 We're selling the Mercedes-Benz places in Miami.

6:46 And so, Mercedes-Benz executives flew in from Stutgot

6:49 and we did the whole thing.

6:50 You'll do owning Miami, owning Vegas, owning Miami.

6:54 I don't, you know, it it would have to be incredibly worth it.

6:58 Making a TV show is a ton of work.

7:00 It takes so much time.

7:01 It's been a year and a half since season

7:03 one and I've been working on season 2 ever since.

7:06 Like, it's just and it comes out all in one day and it's gone.

7:09 So, it is a lot of work.

7:11 It's a lot of time.

7:11 But, I love it though.

7:12 And I think um uh I just really really enjoy making it.

7:16 I enjoy being executive producer.

7:17 I enjoy finding those cool moments and working

7:20 on the music and the edits and stuff.

7:22 What's the biggest misconception people have about you from the show?

7:25 That I'm a psycho crazy boss.

7:28 I don't know.

7:28 I think I'm relatively normal.

7:30 For me, I would say it's probably your work ethic is

7:33 that I I see your schedule of like 4:00 in the morning,

7:36 going to the gym, working until like 11:00 p.m.

7:39 midnight, doing emails.

7:40 I'm like, how does he do it?

7:44 Yeah.

7:43 And is that all real?

7:44 Are you really going from like 4:00 a.m.

7:46 to midnight?

7:47 Yeah.

7:49 Yeah.

7:48 Do you sleep?

7:49 When you say terrible, you you choose to do that every day.

7:53 I think so.

7:53 I think I choose to do it, but I also I don't think I choose to do it.

7:59 I think um I think there is a problem that I have

8:02 and maybe it's just the way I was raised or the way

8:05 that I've grown up in the industry where I was like

8:08 if I I the least I can do is do the most.

8:15 like if all else fails, at least I did everything I could

8:17 with the productive hours that I have on the planet.

8:20 And I don't think that's necessarily the healthiest way to operate.

8:23 It's how I operate and it's hard for me to change.

8:26 But if I'm being totally totally honest, I I am very envious of people who have

8:32 relatively empty calendars who are just builders and makers.

8:35 You know, I feel like I am so so scheduled and so busy at all times.

8:41 um you know I don't want to I don't want to die

8:44 and be like at least I had a full calendar is completely meaningless.

8:48 So you do have a slight desire to change it.

8:50 I would I would love to if I could figure out a way to do it.

8:52 I have spoke to like a professional like a therapist.

8:57 Sure.

8:56 Um I have spoken to a therapist.

8:59 I have unproductive use of my time though.

9:00 Like I just You could do it on a treadmill though.

9:03 So at least you're getting a

9:04 No, I like listening to music when I when I work out.

9:06 I don't want to listen to someone be like,

9:07 "So tell me about your mom." And I'm like, "No,[ __] you, man.

9:09 My mom's fine." Um, uh, yeah, I would love to be in that position.

9:13 I think, um, going back to one of the mistakes that I made,

9:16 I told you about hiring people, not having the right people in leadership

9:20 early on that are too dependent upon me,

9:23 where every decision has to be Ryan, everything is me me.

9:27 As much as I I felt like I needed to have that type of control,

9:30 I think our company's at the point now where

9:32 it's probably better if I don't to enable me

9:35 to have more space to think and to brainstorm

9:38 and to do what's biggest for the business during the day,

9:42 not just what's the neediest thing for the business during the day.

9:45 And I hope to get there.

9:46 Maybe the next time I come back here, I'll be like, "Dude,

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