How to close a ₹1.34 crore/year client (FULL GUIDE)

0:00 We ended up closing a 1 cr 34 lakhs a

0:02 We ended up closing a 1 cr 34 lakhs a

0:02 We ended up closing a 1 cr 34 lakhs a year client and they're from Southeast

0:04 year client and they're from Southeast

0:04 year client and they're from Southeast Asia unlike most of our other clients

0:06 Asia unlike most of our other clients

0:06 Asia unlike most of our other clients based in the United States. We convinced

0:08 based in the United States. We convinced

0:08 based in the United States. We convinced them from initially just wanting

0:10 them from initially just wanting

0:10 them from initially just wanting distribution to selling them the whole

0:12 distribution to selling them the whole

0:12 distribution to selling them the whole stack which involves production and not

0:15 stack which involves production and not

0:15 stack which involves production and not just short form content. There was no

0:17 just short form content. There was no

0:17 just short form content. There was no Arthur on this call, but Vihan and I

0:19 Arthur on this call, but Vihan and I

0:19 Arthur on this call, but Vihan and I still held frame what I believe to be

0:21 still held frame what I believe to be

0:21 still held frame what I believe to be very properly. And that's why most of

0:23 very properly. And that's why most of

0:23 very properly. And that's why most of this sales call is going to be

0:25 this sales call is going to be

0:25 this sales call is going to be unfiltered and uncut so that you can

0:27 unfiltered and uncut so that you can

0:27 unfiltered and uncut so that you can gain as much value as possible by

0:29 gain as much value as possible by

0:29 gain as much value as possible by staying until the end. So, let's get

0:31 staying until the end. So, let's get

0:31 staying until the end. So, let's get into it. We're going to be going over

0:32 into it. We're going to be going over

0:32 into it. We're going to be going over the first email that we ever sent all

0:34 the first email that we ever sent all

0:34 the first email that we ever sent all the way until they booked a call,

0:35 the way until they booked a call,

0:35 the way until they booked a call, followed by the content audit that we

0:37 followed by the content audit that we

0:37 followed by the content audit that we made for them, which convinced them to

0:39 made for them, which convinced them to

0:39 made for them, which convinced them to book this call in the first place. And

0:40 book this call in the first place. And

0:40 book this call in the first place. And then after we've covered these two

0:42 then after we've covered these two

0:42 then after we've covered these two points, I will talk about how we found

0:45 points, I will talk about how we found

0:45 points, I will talk about how we found the client in the first place. Right? So

0:47 the client in the first place. Right? So

0:47 the client in the first place. Right? So before we send the email, how do we end

0:48 before we send the email, how do we end

0:48 before we send the email, how do we end up finding them? After that, I will be

0:51 up finding them? After that, I will be

0:51 up finding them? After that, I will be with you reviewing the entire sales call

0:54 with you reviewing the entire sales call

0:54 with you reviewing the entire sales call that we had along with the back and

0:56 that we had along with the back and

0:56 that we had along with the back and forth on the actual close. So there were

0:59 forth on the actual close. So there were

0:59 forth on the actual close. So there were a lot of emails sent, they didn't want

1:01 a lot of emails sent, they didn't want

1:01 a lot of emails sent, they didn't want to do it, then they wanted to do it. So

1:03 to do it, then they wanted to do it. So

1:03 to do it, then they wanted to do it. So I'll also be showing you those email

1:05 I'll also be showing you those email

1:05 I'll also be showing you those email threads. Okay, so on to the first email.

1:07 threads. Okay, so on to the first email.

1:07 threads. Okay, so on to the first email. The subject line is going to be super

1:08 The subject line is going to be super

1:08 The subject line is going to be super important because this is what they see

1:11 important because this is what they see

1:11 important because this is what they see before they choose to open an email. So

1:13 before they choose to open an email. So

1:13 before they choose to open an email. So over here, the first word is basically

1:15 over here, the first word is basically

1:15 over here, the first word is basically the episode that they had, right? The

1:17 the episode that they had, right? The

1:17 the episode that they had, right? The guest's name of the episode, that's what

1:20 guest's name of the episode, that's what

1:20 guest's name of the episode, that's what we put as the first word. So their guest

1:22 we put as the first word. So their guest

1:22 we put as the first word. So their guest names episode deserves more than XYZ

1:25 names episode deserves more than XYZ

1:25 names episode deserves more than XYZ views. Now, why does this work? Because

1:27 views. Now, why does this work? Because

1:27 views. Now, why does this work? Because it makes the host feel good. We're

1:29 it makes the host feel good. We're

1:29 it makes the host feel good. We're telling them that the conversation or

1:31 telling them that the conversation or

1:31 telling them that the conversation or the podcast episode that they had

1:33 the podcast episode that they had

1:33 the podcast episode that they had deserves more than the amount of views

1:35 deserves more than the amount of views

1:35 deserves more than the amount of views that it's getting on YouTube right now,

1:37 that it's getting on YouTube right now,

1:37 that it's getting on YouTube right now, right? So, this is also a subject line

1:40 right? So, this is also a subject line

1:40 right? So, this is also a subject line that fits in very naturally. It doesn't

1:43 that fits in very naturally. It doesn't

1:43 that fits in very naturally. It doesn't seem like we're trying to sell them. We

1:45 seem like we're trying to sell them. We

1:45 seem like we're trying to sell them. We could also genuinely just be a fan

1:47 could also genuinely just be a fan

1:47 could also genuinely just be a fan that's reaching out with such a subject

1:49 that's reaching out with such a subject

1:49 that's reaching out with such a subject line, which is super important. You

1:51 line, which is super important. You

1:51 line, which is super important. You cannot try to sell on a subject line.

1:53 cannot try to sell on a subject line.

1:53 cannot try to sell on a subject line. The subject is meant to fit in

1:56 The subject is meant to fit in

1:56 The subject is meant to fit in naturally. Okay. Now after that I

1:58 naturally. Okay. Now after that I

1:58 naturally. Okay. Now after that I basically take the first name of the

2:01 basically take the first name of the

2:01 basically take the first name of the person I'm reaching out to over here. So

2:02 person I'm reaching out to over here. So

2:02 person I'm reaching out to over here. So this is the client that we ended up

2:04 this is the client that we ended up

2:04 this is the client that we ended up closing name over here I write I worked

2:07 closing name over here I write I worked

2:08 closing name over here I write I worked with podcast like and over here I take

2:10 with podcast like and over here I take

2:10 with podcast like and over here I take our client's names because our agency

2:12 our client's names because our agency

2:12 our client's names because our agency works with some of the best clients in

2:13 works with some of the best clients in

2:13 works with some of the best clients in this niche. So if I take their name, it

2:16 this niche. So if I take their name, it

2:16 this niche. So if I take their name, it cibilizes me and gives them a reason to

2:18 cibilizes me and gives them a reason to

2:18 cibilizes me and gives them a reason to read the rest of the email and also a

2:20 read the rest of the email and also a

2:20 read the rest of the email and also a bit of a shock because if they recognize

2:22 bit of a shock because if they recognize

2:22 bit of a shock because if they recognize a name of a podcast that they listen to

2:24 a name of a podcast that they listen to

2:24 a name of a podcast that they listen to that I'm working with, they'll think of

2:26 that I'm working with, they'll think of

2:26 that I'm working with, they'll think of me as almost like an expert and will

2:29 me as almost like an expert and will

2:29 me as almost like an expert and will read the rest of the email, right? So

2:30 read the rest of the email, right? So

2:30 read the rest of the email, right? So it's credibility building as well as a

2:32 it's credibility building as well as a

2:32 it's credibility building as well as a hook in one and more to increase

2:34 hook in one and more to increase

2:34 hook in one and more to increase distribution. The reason I use the word

2:36 distribution. The reason I use the word

2:36 distribution. The reason I use the word distribution is because it's super

2:38 distribution is because it's super

2:38 distribution is because it's super relevant. I feel like all the folks in

2:40 relevant. I feel like all the folks in

2:40 relevant. I feel like all the folks in our industry which is techc recognize

2:42 our industry which is techc recognize

2:42 our industry which is techc recognize the word distribution and want to always

2:45 the word distribution and want to always

2:45 the word distribution and want to always increase that. Then I go on to say that

2:47 increase that. Then I go on to say that

2:47 increase that. Then I go on to say that the conversations on your podcast are

2:49 the conversations on your podcast are

2:49 the conversations on your podcast are second to none but they deserve more

2:50 second to none but they deserve more

2:50 second to none but they deserve more views which is flattery. Then I go on to

2:53 views which is flattery. Then I go on to

2:53 views which is flattery. Then I go on to a very clear CTA which is can I send you

2:55 a very clear CTA which is can I send you

2:56 a very clear CTA which is can I send you an audit on some lowhanging fruits that

2:57 an audit on some lowhanging fruits that

2:57 an audit on some lowhanging fruits that would help with visibility. Right?

2:59 would help with visibility. Right?

2:59 would help with visibility. Right? Visibility being another keyword such as

3:01 Visibility being another keyword such as

3:01 Visibility being another keyword such as distribution. Be careful though to not

3:03 distribution. Be careful though to not

3:03 distribution. Be careful though to not include too many fluffy or key words

3:05 include too many fluffy or key words

3:05 include too many fluffy or key words like distribution and visibility because

3:07 like distribution and visibility because

3:07 like distribution and visibility because too many can make you seem ingenuine and

3:09 too many can make you seem ingenuine and

3:09 too many can make you seem ingenuine and full of [ __ ] Flackery above works well

3:12 full of [ __ ] Flackery above works well

3:12 full of [ __ ] Flackery above works well because it's complimenting them.

3:13 because it's complimenting them.

3:13 because it's complimenting them. Everyone likes to hear good things about

3:15 Everyone likes to hear good things about

3:15 Everyone likes to hear good things about them. And then I talk about can I send

3:17 them. And then I talk about can I send

3:17 them. And then I talk about can I send you an audit now because I've built my

3:20 you an audit now because I've built my

3:20 you an audit now because I've built my credibility. An audit coming from people

3:23 credibility. An audit coming from people

3:23 credibility. An audit coming from people that work with podcasts that this person

3:25 that work with podcasts that this person

3:25 that work with podcasts that this person is listening to is very valuable. So,

3:28 is listening to is very valuable. So,

3:28 is listening to is very valuable. So, it's a very clear CTA and it's very easy

3:31 it's a very clear CTA and it's very easy

3:31 it's a very clear CTA and it's very easy for them to say yes to this, right? Like

3:33 for them to say yes to this, right? Like

3:33 for them to say yes to this, right? Like they just have to say yes sub audit

3:35 they just have to say yes sub audit

3:35 they just have to say yes sub audit would love it, thanks or no, I'm okay,

3:37 would love it, thanks or no, I'm okay,

3:37 would love it, thanks or no, I'm okay, thanks. The length of the email over

3:39 thanks. The length of the email over

3:39 thanks. The length of the email over here also matters a lot. So, don't write

3:42 here also matters a lot. So, don't write

3:42 here also matters a lot. So, don't write five chunky paragraphs onto the

3:44 five chunky paragraphs onto the

3:44 five chunky paragraphs onto the prospect's response. They responded in

3:46 prospect's response. They responded in

3:46 prospect's response. They responded in around 2 hours. So, if you have a look,

3:48 around 2 hours. So, if you have a look,

3:48 around 2 hours. So, if you have a look, right, this was sent at 5:15 p.m. and

3:50 right, this was sent at 5:15 p.m. and

3:50 right, this was sent at 5:15 p.m. and this was sent back at 7:29. So it's

3:54 this was sent back at 7:29. So it's

3:54 this was sent back at 7:29. So it's basically 2 hours and exactly what I

3:57 basically 2 hours and exactly what I

3:57 basically 2 hours and exactly what I told you around the CTA that's very easy

3:59 told you around the CTA that's very easy

3:59 told you around the CTA that's very easy to say yes to. So they basically said

4:01 to say yes to. So they basically said

4:01 to say yes to. So they basically said hey by very cool way to reach out sure

4:03 hey by very cool way to reach out sure

4:03 hey by very cool way to reach out sure send me the audit. Then I reply back in

4:06 send me the audit. Then I reply back in

4:06 send me the audit. Then I reply back in one day right speed is very important.

4:09 one day right speed is very important.

4:09 one day right speed is very important. So we basically created an audit in one

4:11 So we basically created an audit in one

4:12 So we basically created an audit in one day. Was it even one day or was this in

4:13 day. Was it even one day or was this in

4:14 day. Was it even one day or was this in the morning?

4:16 the morning?

4:16 the morning? No it wasn't even one day. Um we sent it

4:18 No it wasn't even one day. Um we sent it

4:18 No it wasn't even one day. Um we sent it in 12 hours basically the audit. Right.

4:20 in 12 hours basically the audit. Right.

4:20 in 12 hours basically the audit. Right. So I said hey name sharing the custom

4:23 So I said hey name sharing the custom

4:23 So I said hey name sharing the custom audit here. So over here I don't first

4:26 audit here. So over here I don't first

4:26 audit here. So over here I don't first ask them great do you want to book a

4:28 ask them great do you want to book a

4:28 ask them great do you want to book a call I can make the audit after or some

4:29 call I can make the audit after or some

4:30 call I can make the audit after or some [ __ ] like that. I shared the custom

4:32 [ __ ] like that. I shared the custom

4:32 [ __ ] like that. I shared the custom audit with the link. So I'm giving them

4:34 audit with the link. So I'm giving them

4:34 audit with the link. So I'm giving them a lot of upfront value. And then I'm

4:36 a lot of upfront value. And then I'm

4:36 a lot of upfront value. And then I'm also mentioning that oh I also thought I

4:38 also mentioning that oh I also thought I

4:38 also mentioning that oh I also thought I would share someone's name right another

4:41 would share someone's name right another

4:41 would share someone's name right another client of ours name working with us.

4:43 client of ours name working with us.

4:43 client of ours name working with us. This is important because I'm also

4:45 This is important because I'm also

4:45 This is important because I'm also sharing a testimonial, a testimonial

4:47 sharing a testimonial, a testimonial

4:47 sharing a testimonial, a testimonial video of a podcast this person likely

4:49 video of a podcast this person likely

4:49 video of a podcast this person likely knows and listens to. So value plus

4:52 knows and listens to. So value plus

4:52 knows and listens to. So value plus reinforce credibility before asking for

4:55 reinforce credibility before asking for

4:55 reinforce credibility before asking for my CTA, right? Before asking him for

4:57 my CTA, right? Before asking him for

4:57 my CTA, right? Before asking him for something, which is let me know after

4:59 something, which is let me know after

4:59 something, which is let me know after all of this if you would like to jump on

5:01 all of this if you would like to jump on

5:01 all of this if you would like to jump on a quick call. One mistake I see you guys

5:02 a quick call. One mistake I see you guys

5:02 a quick call. One mistake I see you guys often making is wanting a call from the

5:04 often making is wanting a call from the

5:04 often making is wanting a call from the first email itself. No, try to provide a

5:07 first email itself. No, try to provide a

5:07 first email itself. No, try to provide a lead magnet which gives them free value

5:09 lead magnet which gives them free value

5:09 lead magnet which gives them free value and then if they bite the hook, right?

5:12 and then if they bite the hook, right?

5:12 and then if they bite the hook, right? If they bite the easy CTA later, if you

5:15 If they bite the easy CTA later, if you

5:15 If they bite the easy CTA later, if you give them more value, maybe then you

5:17 give them more value, maybe then you

5:17 give them more value, maybe then you should ask for a call because often

5:18 should ask for a call because often

5:18 should ask for a call because often times the prospects you're trying to

5:20 times the prospects you're trying to

5:20 times the prospects you're trying to sell to are very timesensitive. If

5:22 sell to are very timesensitive. If

5:22 sell to are very timesensitive. If people have money, if they are rich,

5:23 people have money, if they are rich,

5:23 people have money, if they are rich, they don't have time. They don't want to

5:25 they don't have time. They don't want to

5:25 they don't have time. They don't want to give you that time. So, who are you? You

5:28 give you that time. So, who are you? You

5:28 give you that time. So, who are you? You need to be credible and you need to

5:30 need to be credible and you need to

5:30 need to be credible and you need to provide value in order for you to be

5:32 provide value in order for you to be

5:32 provide value in order for you to be able to book a call with them. And now,

5:34 able to book a call with them. And now,

5:34 able to book a call with them. And now, let's go and actually see the custom

5:36 let's go and actually see the custom

5:36 let's go and actually see the custom audit, right? Because you're wondering

5:37 audit, right? Because you're wondering

5:38 audit, right? Because you're wondering like, okay, well, what value did you

5:39 like, okay, well, what value did you

5:40 like, okay, well, what value did you give? Here's what the content audit look

5:41 give? Here's what the content audit look

5:41 give? Here's what the content audit look like. Hanan is the one that came up with

5:43 like. Hanan is the one that came up with

5:43 like. Hanan is the one that came up with this. And what we do is we have a very

5:46 this. And what we do is we have a very

5:46 this. And what we do is we have a very similar content audit format. Okay. We

5:50 similar content audit format. Okay. We

5:50 similar content audit format. Okay. We always talk about distribution, editing,

5:52 always talk about distribution, editing,

5:52 always talk about distribution, editing, tailor, and we have building blocks in

5:55 tailor, and we have building blocks in

5:55 tailor, and we have building blocks in our audit because we know everything

5:58 our audit because we know everything

5:58 our audit because we know everything that a podcast can essentially cover or

6:00 that a podcast can essentially cover or

6:00 that a podcast can essentially cover or improve at. Right? So imagine over here

6:03 improve at. Right? So imagine over here

6:03 improve at. Right? So imagine over here you have things from A to J. We have

6:05 you have things from A to J. We have

6:05 you have things from A to J. We have things from A to let's say you know X A

6:09 things from A to let's say you know X A

6:09 things from A to let's say you know X A to X. So we have a lot of building

6:11 to X. So we have a lot of building

6:11 to X. So we have a lot of building blocks. Now we look at the podcast and

6:13 blocks. Now we look at the podcast and

6:13 blocks. Now we look at the podcast and we choose which building blocks are most

6:16 we choose which building blocks are most

6:16 we choose which building blocks are most relevant in order of what magnitude of

6:19 relevant in order of what magnitude of

6:19 relevant in order of what magnitude of change or improvement they can um cause

6:23 change or improvement they can um cause

6:23 change or improvement they can um cause to the podcast. So basically we have a

6:26 to the podcast. So basically we have a

6:26 to the podcast. So basically we have a lot of different things we can talk

6:27 lot of different things we can talk

6:27 lot of different things we can talk about in our content audits and we try

6:29 about in our content audits and we try

6:29 about in our content audits and we try to pick and choose the most impactful

6:31 to pick and choose the most impactful

6:31 to pick and choose the most impactful ones. So in this one we found a which is

6:34 ones. So in this one we found a which is

6:34 ones. So in this one we found a which is gas distribution being one building

6:36 gas distribution being one building

6:36 gas distribution being one building block being super important. So we put

6:37 block being super important. So we put

6:37 block being super important. So we put that at top. Then we put things like

6:39 that at top. Then we put things like

6:39 that at top. Then we put things like podcast editing. And over here you can

6:41 podcast editing. And over here you can

6:41 podcast editing. And over here you can see that there's a typo. We put a a

6:43 see that there's a typo. We put a a

6:43 see that there's a typo. We put a a twice. That's what happens when you

6:45 twice. That's what happens when you

6:45 twice. That's what happens when you optimize for speed instead of making

6:47 optimize for speed instead of making

6:47 optimize for speed instead of making things perfect. So speed not perfection.

6:49 things perfect. So speed not perfection.

6:49 things perfect. So speed not perfection. It's fine if there are like typos and

6:51 It's fine if there are like typos and

6:51 It's fine if there are like typos and you know try not to have them but it's

6:53 you know try not to have them but it's

6:53 you know try not to have them but it's not the end of the world. So guest

6:56 not the end of the world. So guest

6:56 not the end of the world. So guest distribution being the first pillar.

6:58 distribution being the first pillar.

6:58 distribution being the first pillar. Right now obviously I I cannot show you

7:00 Right now obviously I I cannot show you

7:00 Right now obviously I I cannot show you all of these. it would make this video

7:02 all of these. it would make this video

7:02 all of these. it would make this video too long. But this is what guest

7:04 too long. But this is what guest

7:04 too long. But this is what guest distribution looks like. I have blurred

7:05 distribution looks like. I have blurred

7:05 distribution looks like. I have blurred the images towards the right. This

7:07 the images towards the right. This

7:07 the images towards the right. This podcast, so their podcast name,

7:08 podcast, so their podcast name,

7:08 podcast, so their podcast name, prospects podcast name can benefit from

7:11 prospects podcast name can benefit from

7:11 prospects podcast name can benefit from guests retweeting or mentioning the X

7:13 guests retweeting or mentioning the X

7:13 guests retweeting or mentioning the X handle when their episodes go live. Now

7:15 handle when their episodes go live. Now

7:16 handle when their episodes go live. Now we basically tell them the problem, the

7:19 we basically tell them the problem, the

7:19 we basically tell them the problem, the solution, and then how we've done it. So

7:21 solution, and then how we've done it. So

7:21 solution, and then how we've done it. So Atomic, which is us, we create cheat

7:23 Atomic, which is us, we create cheat

7:23 Atomic, which is us, we create cheat sheets that make it simple for the guest

7:24 sheets that make it simple for the guest

7:24 sheets that make it simple for the guest to post on social media. This includes

7:26 to post on social media. This includes

7:26 to post on social media. This includes sharing assets with social media copy

7:28 sharing assets with social media copy

7:28 sharing assets with social media copy and graphics that the guest can post

7:29 and graphics that the guest can post

7:29 and graphics that the guest can post seamlessly. So whenever we send the

7:31 seamlessly. So whenever we send the

7:31 seamlessly. So whenever we send the final episode to the guest, we also

7:33 final episode to the guest, we also

7:33 final episode to the guest, we also include this little kit with captions

7:34 include this little kit with captions

7:34 include this little kit with captions written in the guest's voice for them to

7:37 written in the guest's voice for them to

7:37 written in the guest's voice for them to repost, right? So it's like super easy

7:39 repost, right? So it's like super easy

7:39 repost, right? So it's like super easy for them to just copy paste and post,

7:42 for them to just copy paste and post,

7:42 for them to just copy paste and post, right? Here's an example of someone's

7:44 right? Here's an example of someone's

7:44 right? Here's an example of someone's LinkedIn handle who appeared on our

7:45 LinkedIn handle who appeared on our

7:45 LinkedIn handle who appeared on our client's podcast. So we basically show

7:47 client's podcast. So we basically show

7:47 client's podcast. So we basically show them instances of our current clients as

7:50 them instances of our current clients as

7:50 them instances of our current clients as guests reposting moments from their

7:53 guests reposting moments from their

7:53 guests reposting moments from their podcast. Then trailers, right? Trailers,

7:55 podcast. Then trailers, right? Trailers,

7:55 podcast. Then trailers, right? Trailers, which is point C. We've written B, but

7:57 which is point C. We've written B, but

7:57 which is point C. We've written B, but it's point C here. Some episodes of

7:59 it's point C here. Some episodes of

7:59 it's point C here. Some episodes of podcast name begin with trailers that

8:01 podcast name begin with trailers that

8:01 podcast name begin with trailers that last up to 90 seconds. We recommend

8:04 last up to 90 seconds. We recommend

8:04 last up to 90 seconds. We recommend keeping trailers 56 seconds or less

8:06 keeping trailers 56 seconds or less

8:06 keeping trailers 56 seconds or less because that's what we found work best.

8:07 because that's what we found work best.

8:07 because that's what we found work best. So, we're always showing them expertise

8:10 So, we're always showing them expertise

8:10 So, we're always showing them expertise and giving them strong recommendations

8:13 and giving them strong recommendations

8:13 and giving them strong recommendations and also telling them that now that the

8:15 and also telling them that now that the

8:15 and also telling them that now that the podcast is video first, um, you know, we

8:18 podcast is video first, um, you know, we

8:18 podcast is video first, um, you know, we can probably do this, this, this. Below

8:20 can probably do this, this, this. Below

8:20 can probably do this, this, this. Below are some screen grabs of trailers on

8:22 are some screen grabs of trailers on

8:22 are some screen grabs of trailers on some other work that we've done. So it's

8:24 some other work that we've done. So it's

8:24 some other work that we've done. So it's always highlighting a problem and then

8:26 always highlighting a problem and then

8:26 always highlighting a problem and then highlighting how we fixed it in our

8:29 highlighting how we fixed it in our

8:29 highlighting how we fixed it in our work. Right? So a lot of this is

8:31 work. Right? So a lot of this is

8:31 work. Right? So a lot of this is actually templatized and we end up using

8:33 actually templatized and we end up using

8:33 actually templatized and we end up using the same building blocks from content

8:35 the same building blocks from content

8:35 the same building blocks from content audits from different different um

8:38 audits from different different um

8:38 audits from different different um audits that we've created over time and

8:39 audits that we've created over time and

8:39 audits that we've created over time and these are often 11 12 pages long but it

8:42 these are often 11 12 pages long but it

8:42 these are often 11 12 pages long but it takes us less than 30 minutes to make.

8:45 takes us less than 30 minutes to make.

8:45 takes us less than 30 minutes to make. Now how we found this client. So that's

8:47 Now how we found this client. So that's

8:47 Now how we found this client. So that's the content audit. We sent it and you

8:50 the content audit. We sent it and you

8:50 the content audit. We sent it and you know the prospect even on the sales call

8:52 know the prospect even on the sales call

8:52 know the prospect even on the sales call talks about the audit a little bit. So

8:54 talks about the audit a little bit. So

8:54 talks about the audit a little bit. So definitely wait um to hear their

8:56 definitely wait um to hear their

8:56 definitely wait um to hear their thoughts over there. Very smart guy. Now

8:58 thoughts over there. Very smart guy. Now

8:58 thoughts over there. Very smart guy. Now how do we end up finding this prospect

9:00 how do we end up finding this prospect

9:00 how do we end up finding this prospect in the same place? You see this subject

9:03 in the same place? You see this subject

9:03 in the same place? You see this subject line that I spoke about earlier. The

9:05 line that I spoke about earlier. The

9:05 line that I spoke about earlier. The same guest which is the first word over

9:07 same guest which is the first word over

9:07 same guest which is the first word over here. The same guest appeared on another

9:10 here. The same guest appeared on another

9:10 here. The same guest appeared on another podcast for which we had made an audit

9:12 podcast for which we had made an audit

9:12 podcast for which we had made an audit earlier. I hope you're following me.

9:14 earlier. I hope you're following me.

9:14 earlier. I hope you're following me. Like I hope you're understanding what

9:16 Like I hope you're understanding what

9:16 Like I hope you're understanding what I'm the order of sequences I'm telling

9:18 I'm the order of sequences I'm telling

9:18 I'm the order of sequences I'm telling you. This guest appeared on another

9:20 you. This guest appeared on another

9:20 you. This guest appeared on another podcast who we had made an audit for and

9:22 podcast who we had made an audit for and

9:22 podcast who we had made an audit for and then we regularly YouTube search guest

9:25 then we regularly YouTube search guest

9:25 then we regularly YouTube search guest names, right? So now that this guest has

9:27 names, right? So now that this guest has

9:27 names, right? So now that this guest has appeared on a podcast that we're working

9:29 appeared on a podcast that we're working

9:29 appeared on a podcast that we're working on, we will obviously search their names

9:31 on, we will obviously search their names

9:31 on, we will obviously search their names up to see which new podcast they appear

9:33 up to see which new podcast they appear

9:34 up to see which new podcast they appear on because podcast guests often appear

9:36 on because podcast guests often appear

9:36 on because podcast guests often appear on more podcasts. It's unlikely that

9:38 on more podcasts. It's unlikely that

9:38 on more podcasts. It's unlikely that this is the first and last podcast that

9:39 this is the first and last podcast that

9:39 this is the first and last podcast that they're ever going to do. Now, when we

9:42 they're ever going to do. Now, when we

9:42 they're ever going to do. Now, when we do end up searching their name again, we

9:45 do end up searching their name again, we

9:45 do end up searching their name again, we find podcasts that they've recently

9:47 find podcasts that they've recently

9:47 find podcasts that they've recently belong been on because you can sort on

9:49 belong been on because you can sort on

9:49 belong been on because you can sort on YouTube by recently uploaded. And we

9:52 YouTube by recently uploaded. And we

9:52 YouTube by recently uploaded. And we have these searches that are going on

9:54 have these searches that are going on

9:54 have these searches that are going on from time to time. We have a person that

9:55 from time to time. We have a person that

9:55 from time to time. We have a person that keeps doing these searches in the

9:57 keeps doing these searches in the

9:57 keeps doing these searches in the background to find more and more

9:58 background to find more and more

9:58 background to find more and more prospects that are even new with their

10:01 prospects that are even new with their

10:01 prospects that are even new with their podcasts. Plus, willingness, time in the

10:03 podcasts. Plus, willingness, time in the

10:03 podcasts. Plus, willingness, time in the game, plus dog. Literally, you've got to

10:06 game, plus dog. Literally, you've got to

10:06 game, plus dog. Literally, you've got to be hungry enough to be finding channels

10:08 be hungry enough to be finding channels

10:08 be hungry enough to be finding channels which are getting 200 views on YouTube.

10:10 which are getting 200 views on YouTube.

10:10 which are getting 200 views on YouTube. Right? So, I would say that is the

10:13 Right? So, I would say that is the

10:13 Right? So, I would say that is the combination of how we found this client.

10:16 combination of how we found this client.

10:16 combination of how we found this client. Now, we're on to the most exciting part

10:18 Now, we're on to the most exciting part

10:18 Now, we're on to the most exciting part which is the sales call. Vihan led this

10:20 which is the sales call. Vihan led this

10:20 which is the sales call. Vihan led this one and let's have a look at what

10:22 one and let's have a look at what

10:22 one and let's have a look at what happened.

10:23 happened.

10:23 happened. >> Will join us very shortly. But, um I am

10:26 >> Will join us very shortly. But, um I am

10:26 >> Will join us very shortly. But, um I am the project lead for um our AI project.

10:29 the project lead for um our AI project.

10:29 the project lead for um our AI project. So, um that's why he invited me as well.

10:32 So, um that's why he invited me as well.

10:32 So, um that's why he invited me as well. I know we just launched the the AI

10:34 I know we just launched the the AI

10:34 I know we just launched the the AI series which uh I'm really glad that you

10:37 series which uh I'm really glad that you

10:37 series which uh I'm really glad that you guys caught on so quickly because we

10:39 guys caught on so quickly because we

10:39 guys caught on so quickly because we definitely need a lot of help. So over

10:42 definitely need a lot of help. So over

10:42 definitely need a lot of help. So over here you can already see that the

10:44 here you can already see that the

10:44 here you can already see that the prospect is like okay we recently

10:46 prospect is like okay we recently

10:46 prospect is like okay we recently launched this new podcast series and you

10:48 launched this new podcast series and you

10:48 launched this new podcast series and you know I'm glad you people found it so

10:51 know I'm glad you people found it so

10:51 know I'm glad you people found it so quickly because we're definitely

10:52 quickly because we're definitely

10:52 quickly because we're definitely struggling with it which means that

10:54 struggling with it which means that

10:54 struggling with it which means that timing was a big part of this close

10:57 timing was a big part of this close

10:57 timing was a big part of this close right sometimes you just got to shoot as

10:59 right sometimes you just got to shoot as

10:59 right sometimes you just got to shoot as many shots as possible so you hit the

11:02 many shots as possible so you hit the

11:02 many shots as possible so you hit the one that needs it the most at that given

11:04 one that needs it the most at that given

11:04 one that needs it the most at that given time

11:04 time

11:04 time >> and going viral and all that good stuff

11:08 >> and going viral and all that good stuff

11:08 >> and going viral and all that good stuff >> our first call that we're taking in Hong

11:11 >> our first call that we're taking in Hong

11:11 >> our first call that we're taking in Hong because most of our clients are in NSF

11:13 because most of our clients are in NSF

11:13 because most of our clients are in NSF in New York. So, first time we're having

11:16 in New York. So, first time we're having

11:16 in New York. So, first time we're having like a Southeast Asia call, which is

11:18 like a Southeast Asia call, which is

11:18 like a Southeast Asia call, which is super exciting for us.

11:19 super exciting for us.

11:19 super exciting for us. >> Great. Yeah, I think

11:21 >> Great. Yeah, I think

11:21 >> Great. Yeah, I think >> so. We're here. I'm just trying to build

11:23 >> so. We're here. I'm just trying to build

11:23 >> so. We're here. I'm just trying to build some synergy. Do a bit of um small talk.

11:25 some synergy. Do a bit of um small talk.

11:26 some synergy. Do a bit of um small talk. Small talk is super important, guys.

11:27 Small talk is super important, guys.

11:27 Small talk is super important, guys. Don't jump onto the call and directly in

11:31 Don't jump onto the call and directly in

11:31 Don't jump onto the call and directly in 30 seconds talk about, oh, so let's talk

11:33 30 seconds talk about, oh, so let's talk

11:33 30 seconds talk about, oh, so let's talk about your podcast. No, you got to first

11:36 about your podcast. No, you got to first

11:36 about your podcast. No, you got to first become human. and I still [ __ ] suck

11:39 become human. and I still [ __ ] suck

11:39 become human. and I still [ __ ] suck at being human sometimes. So, we've got

11:42 at being human sometimes. So, we've got

11:42 at being human sometimes. So, we've got to first wbe with the person and it's

11:45 to first wbe with the person and it's

11:45 to first wbe with the person and it's difficult to wibe with people who are

11:46 difficult to wibe with people who are

11:46 difficult to wibe with people who are much much older than you or in totally

11:49 much much older than you or in totally

11:49 much much older than you or in totally different cultures and countries, right?

11:50 different cultures and countries, right?

11:50 different cultures and countries, right? This prospect was the first one from

11:52 This prospect was the first one from

11:52 This prospect was the first one from Hong Kong. So, I'm just, you know,

11:53 Hong Kong. So, I'm just, you know,

11:53 Hong Kong. So, I'm just, you know, telling her a bit about our story and

11:54 telling her a bit about our story and

11:54 telling her a bit about our story and we're like, you know, most of our

11:55 we're like, you know, most of our

11:55 we're like, you know, most of our clients are based in the SF and New

11:57 clients are based in the SF and New

11:57 clients are based in the SF and New York. So, it's, you know, the first

11:59 York. So, it's, you know, the first

11:59 York. So, it's, you know, the first time, you know, we're really um talking

12:01 time, you know, we're really um talking

12:01 time, you know, we're really um talking to someone in your part of the world,

12:04 to someone in your part of the world,

12:04 to someone in your part of the world, which is Southeast Asia, which is, you

12:05 which is Southeast Asia, which is, you

12:05 which is Southeast Asia, which is, you know, pretty cool. because a lot

12:08 know, pretty cool. because a lot

12:08 know, pretty cool. because a lot >> I was just going to say that right we've

12:09 >> I was just going to say that right we've

12:09 >> I was just going to say that right we've we've atomic we've sort of aligned our

12:11 we've atomic we've sort of aligned our

12:12 we've atomic we've sort of aligned our destinies with SF time zones and right

12:15 destinies with SF time zones and right

12:15 destinies with SF time zones and right now it's it's more convenient like this

12:17 now it's it's more convenient like this

12:17 now it's it's more convenient like this >> exactly

12:19 >> exactly

12:19 >> exactly >> um but awesome I think first off super

12:22 >> um but awesome I think first off super

12:22 >> um but awesome I think first off super curious to learn what made you or want

12:24 curious to learn what made you or want

12:24 curious to learn what made you or want to reply to what was effectively um

12:30 >> sorry guys on the on the go but I

12:35 >> sorry guys on the on the go but I

12:35 >> sorry guys on the on the go but I >> appreciate you joining anyway I figure

12:37 >> appreciate you joining anyway I figure

12:37 >> appreciate you joining anyway I figure that this will be one of the time slots

12:39 that this will be one of the time slots

12:39 that this will be one of the time slots that we can manage.

12:40 that we can manage.

12:40 that we can manage. >> Yeah, I I was just asking.

12:42 >> Yeah, I I was just asking.

12:42 >> Yeah, I I was just asking. >> So, we're here. Um, we just had the

12:45 >> So, we're here. Um, we just had the

12:45 >> So, we're here. Um, we just had the other person join the call. He is a

12:47 other person join the call. He is a

12:47 other person join the call. He is a little bit late to this call, like 1

12:49 little bit late to this call, like 1

12:49 little bit late to this call, like 1 minute late. And he's basically like,

12:51 minute late. And he's basically like,

12:51 minute late. And he's basically like, you know, I'm so glad we found a time to

12:53 you know, I'm so glad we found a time to

12:53 you know, I'm so glad we found a time to chat because, you know, our calendarly

12:55 chat because, you know, our calendarly

12:55 chat because, you know, our calendarly is mostly open during the night, which

12:57 is mostly open during the night, which

12:57 is mostly open during the night, which aligns with the SF time zone and not the

12:59 aligns with the SF time zone and not the

12:59 aligns with the SF time zone and not the Hong Kong time zone. So, he's basically

13:01 Hong Kong time zone. So, he's basically

13:01 Hong Kong time zone. So, he's basically saying, we're so glad we ended up

13:02 saying, we're so glad we ended up

13:02 saying, we're so glad we ended up finding a time. I I was just asking very

13:06 finding a time. I I was just asking very

13:06 finding a time. I I was just asking very curious to learn what made you guys want

13:08 curious to learn what made you guys want

13:08 curious to learn what made you guys want to reply to uh effectively a cold email

13:11 to reply to uh effectively a cold email

13:11 to reply to uh effectively a cold email and book this call today.

13:13 and book this call today.

13:13 and book this call today. >> Thank you.

13:13 >> Thank you.

13:14 >> Thank you. >> Um actually I I no I like the email that

13:17 >> Um actually I I no I like the email that

13:18 >> Um actually I I no I like the email that you guys uh wrote. Uh it was pretty

13:20 you guys uh wrote. Uh it was pretty

13:20 you guys uh wrote. Uh it was pretty cool. I mean I appreciate that. I have

13:24 cool. I mean I appreciate that. I have

13:24 cool. I mean I appreciate that. I have >> one quick comment over here. I don't

13:25 >> one quick comment over here. I don't

13:26 >> one quick comment over here. I don't think we set frame very well. we did

13:28 think we set frame very well. we did

13:28 think we set frame very well. we did over the call we maintained frame but

13:31 over the call we maintained frame but

13:31 over the call we maintained frame but there are there's a difference between

13:32 there are there's a difference between

13:32 there are there's a difference between setting frame and maintaining frame

13:34 setting frame and maintaining frame

13:34 setting frame and maintaining frame setting frame is basically telling them

13:36 setting frame is basically telling them

13:36 setting frame is basically telling them what this call is going to be about and

13:38 what this call is going to be about and

13:38 what this call is going to be about and then ensuring that you are always in

13:40 then ensuring that you are always in

13:40 then ensuring that you are always in control of what the conversation is

13:42 control of what the conversation is

13:42 control of what the conversation is steering towards right so first what

13:45 steering towards right so first what

13:45 steering towards right so first what Vhan asked here was very accurate which

13:46 Vhan asked here was very accurate which

13:46 Vhan asked here was very accurate which is how did you guys you know what

13:48 is how did you guys you know what

13:48 is how did you guys you know what intrigued you about the first email that

13:50 intrigued you about the first email that

13:50 intrigued you about the first email that we sent um and the basically the audit

13:52 we sent um and the basically the audit

13:52 we sent um and the basically the audit so that you ended up booking this call

13:54 so that you ended up booking this call

13:54 so that you ended up booking this call right this basically going to make them

13:57 right this basically going to make them

13:57 right this basically going to make them sell themselves. Um they'll basically be

13:59 sell themselves. Um they'll basically be

13:59 sell themselves. Um they'll basically be like yeah so we need more views. We saw

14:01 like yeah so we need more views. We saw

14:01 like yeah so we need more views. We saw that you guys do this this this so you

14:02 that you guys do this this this so you

14:02 that you guys do this this this so you guys are great. It basically prompts

14:04 guys are great. It basically prompts

14:04 guys are great. It basically prompts them to talk about their main problem

14:06 them to talk about their main problem

14:06 them to talk about their main problem and it will reveal why they are on this

14:08 and it will reveal why they are on this

14:08 and it will reveal why they are on this call. Then what we should have also

14:10 call. Then what we should have also

14:10 call. Then what we should have also mentioned is that after we talk about

14:13 mentioned is that after we talk about

14:14 mentioned is that after we talk about that we'll talk a little bit about us.

14:15 that we'll talk a little bit about us.

14:15 that we'll talk a little bit about us. We'll introduce ourselves. We'll give

14:17 We'll introduce ourselves. We'll give

14:17 We'll introduce ourselves. We'll give you a bit more context of the company

14:18 you a bit more context of the company

14:18 you a bit more context of the company followed by which we will see if there's

14:20 followed by which we will see if there's

14:20 followed by which we will see if there's some synergy for us to work together and

14:22 some synergy for us to work together and

14:22 some synergy for us to work together and you know we'll obviously do a little

14:23 you know we'll obviously do a little

14:23 you know we'll obviously do a little demo of what um some of our work

14:25 demo of what um some of our work

14:25 demo of what um some of our work actually looks like. That's called

14:27 actually looks like. That's called

14:27 actually looks like. That's called setting frame which we didn't do over

14:28 setting frame which we didn't do over

14:28 setting frame which we didn't do over here. Um and one more thing I want to

14:31 here. Um and one more thing I want to

14:31 here. Um and one more thing I want to quickly mention is that people um who

14:33 quickly mention is that people um who

14:33 quickly mention is that people um who are like you know high netw worth

14:35 are like you know high netw worth

14:35 are like you know high netw worth individuals they're often times going to

14:36 individuals they're often times going to

14:36 individuals they're often times going to be on the move. They're going to join

14:38 be on the move. They're going to join

14:38 be on the move. They're going to join from their phone. They might be taking a

14:40 from their phone. They might be taking a

14:40 from their phone. They might be taking a walk and [ __ ] like that. So that's

14:41 walk and [ __ ] like that. So that's

14:41 walk and [ __ ] like that. So that's totally normal.

14:42 totally normal.

14:42 totally normal. >> Dozens of them now nowadays with the

14:45 >> Dozens of them now nowadays with the

14:45 >> Dozens of them now nowadays with the generated emails but this was somewhat

14:47 generated emails but this was somewhat

14:47 generated emails but this was somewhat up to the point and yeah very nice. So I

14:50 up to the point and yeah very nice. So I

14:50 up to the point and yeah very nice. So I thought, okay, these guys can do good

14:52 thought, okay, these guys can do good

14:52 thought, okay, these guys can do good emails, maybe they also can do great

14:54 emails, maybe they also can do great

14:54 emails, maybe they also can do great podcasts.

14:55 podcasts.

14:55 podcasts. >> Good sales is a good indicator of a good

14:57 >> Good sales is a good indicator of a good

14:57 >> Good sales is a good indicator of a good service. We we had a lot of the

14:59 service. We we had a lot of the

14:59 service. We we had a lot of the creations on the email. So it's like,

15:01 creations on the email. So it's like,

15:01 creations on the email. So it's like, okay, what do people care about most?

15:03 okay, what do people care about most?

15:03 okay, what do people care about most? What do people normally say when they

15:04 What do people normally say when they

15:04 What do people normally say when they join the calls? Oh, I saw that you guys

15:06 join the calls? Oh, I saw that you guys

15:06 join the calls? Oh, I saw that you guys worked with these guys. So we're like,

15:08 worked with these guys. So we're like,

15:08 worked with these guys. So we're like, you know what, let's cut the

15:10 you know what, let's cut the

15:10 you know what, let's cut the first first line. And then we actually,

15:13 first first line. And then we actually,

15:13 first first line. And then we actually, you know, um offer some value as well up

15:15 you know, um offer some value as well up

15:15 you know, um offer some value as well up front. So

15:15 front. So

15:15 front. So >> no, it's smart. It's smart. Basically,

15:17 >> no, it's smart. It's smart. Basically,

15:17 >> no, it's smart. It's smart. Basically, if you can automate this kind of stuff,

15:19 if you can automate this kind of stuff,

15:19 if you can automate this kind of stuff, it it makes But yeah, but then you did I

15:22 it it makes But yeah, but then you did I

15:22 it it makes But yeah, but then you did I can see you did half custom half sort of

15:26 can see you did half custom half sort of

15:26 can see you did half custom half sort of templated um research. Uh but I

15:29 templated um research. Uh but I

15:29 templated um research. Uh but I appreciate some screenshots. So I can

15:31 appreciate some screenshots. So I can

15:31 appreciate some screenshots. So I can see there some uh real input. Yeah. No,

15:35 see there some uh real input. Yeah. No,

15:35 see there some uh real input. Yeah. No, >> so yeah, this is basically the the the

15:39 >> so yeah, this is basically the the the

15:39 >> so yeah, this is basically the the the client was saying, you know, he gets a

15:41 client was saying, you know, he gets a

15:41 client was saying, you know, he gets a dozen cold cold emails a day. This one

15:43 dozen cold cold emails a day. This one

15:43 dozen cold cold emails a day. This one was short, to the point, and seemed

15:46 was short, to the point, and seemed

15:46 was short, to the point, and seemed legit, which is how you need to come

15:48 legit, which is how you need to come

15:48 legit, which is how you need to come across. I broke down the email

15:50 across. I broke down the email

15:50 across. I broke down the email philosophy. And then I was basically

15:52 philosophy. And then I was basically

15:52 philosophy. And then I was basically telling him, yeah, this is how we came

15:54 telling him, yeah, this is how we came

15:54 telling him, yeah, this is how we came to this email that we, you know, we

15:56 to this email that we, you know, we

15:56 to this email that we, you know, we crafted. It took us a lot of iterations.

15:58 crafted. It took us a lot of iterations.

15:58 crafted. It took us a lot of iterations. I'm basically humanizing myself and

16:00 I'm basically humanizing myself and

16:00 I'm basically humanizing myself and making the sales process a little less,

16:03 making the sales process a little less,

16:03 making the sales process a little less, you know, snake oilsy,

16:05 you know, snake oilsy,

16:05 you know, snake oilsy, like a little more transparent and open,

16:08 like a little more transparent and open,

16:08 like a little more transparent and open, like, you know, trying to chat to him

16:09 like, you know, trying to chat to him

16:09 like, you know, trying to chat to him before we dive into just business. No,

16:11 before we dive into just business. No,

16:11 before we dive into just business. No, look um in short uh basically we decided

16:15 look um in short uh basically we decided

16:16 look um in short uh basically we decided to go more like series with podcasts and

16:19 to go more like series with podcasts and

16:19 to go more like series with podcasts and this what you see is the first episode.

16:21 this what you see is the first episode.

16:21 this what you see is the first episode. We have another of our four already

16:23 We have another of our four already

16:23 We have another of our four already filmed. I understand you do the whole

16:26 filmed. I understand you do the whole

16:26 filmed. I understand you do the whole end to end thing in the US. We are based

16:28 end to end thing in the US. We are based

16:28 end to end thing in the US. We are based in Hong Kong. So we have here local

16:31 in Hong Kong. So we have here local

16:31 in Hong Kong. So we have here local crews that can film. They have studio um

16:34 crews that can film. They have studio um

16:34 crews that can film. They have studio um they could do editing but the u we are

16:38 they could do editing but the u we are

16:38 they could do editing but the u we are looking for someone to help us with the

16:39 looking for someone to help us with the

16:39 looking for someone to help us with the rest of the stuff distribution marketing

16:41 rest of the stuff distribution marketing

16:42 rest of the stuff distribution marketing it's all basically helping with uh

16:44 it's all basically helping with uh

16:44 it's all basically helping with uh helping you on this things as of now but

16:47 helping you on this things as of now but

16:47 helping you on this things as of now but it's a lot of work and we

16:48 it's a lot of work and we

16:48 it's a lot of work and we >> makes sense um I think one thing we'd be

16:51 >> makes sense um I think one thing we'd be

16:51 >> makes sense um I think one thing we'd be very curious to also understand is why

16:53 very curious to also understand is why

16:54 very curious to also understand is why you want to start this series but again

16:55 you want to start this series but again

16:55 you want to start this series but again I know you guys have sort of been into

16:57 I know you guys have sort of been into

16:57 I know you guys have sort of been into podcasting for a while on and off uh why

17:00 podcasting for a while on and off uh why

17:00 podcasting for a while on and off uh why make it an AI specific series. Um, you

17:03 make it an AI specific series. Um, you

17:03 make it an AI specific series. Um, you guys have a cadence in mind. Um, a bit

17:05 guys have a cadence in mind. Um, a bit

17:05 guys have a cadence in mind. Um, a bit more about the workflows would also help

17:07 more about the workflows would also help

17:07 more about the workflows would also help to know.

17:08 to know.

17:08 to know. >> Okay. So, not the best way of framing

17:11 >> Okay. So, not the best way of framing

17:11 >> Okay. So, not the best way of framing the question. I feel like there were

17:12 the question. I feel like there were

17:12 the question. I feel like there were quite a few questions in this one

17:14 quite a few questions in this one

17:14 quite a few questions in this one question. But to recap what just

17:16 question. But to recap what just

17:16 question. But to recap what just happened, the prospect said that, you

17:17 happened, the prospect said that, you

17:17 happened, the prospect said that, you know, they already have the studio

17:19 know, they already have the studio

17:19 know, they already have the studio covered, they have the production

17:20 covered, they have the production

17:20 covered, they have the production covered, they just need help with a

17:21 covered, they just need help with a

17:21 covered, they just need help with a little bit of the distribution. So, they

17:23 little bit of the distribution. So, they

17:23 little bit of the distribution. So, they started off with just wanting help on

17:25 started off with just wanting help on

17:26 started off with just wanting help on the distribution piece and watch that

17:27 the distribution piece and watch that

17:27 the distribution piece and watch that how as this call progresses, we ended up

17:30 how as this call progresses, we ended up

17:30 how as this call progresses, we ended up selling them on the whole thing. Now

17:31 selling them on the whole thing. Now

17:31 selling them on the whole thing. Now Vhan decided to ask okay that's great

17:34 Vhan decided to ask okay that's great

17:34 Vhan decided to ask okay that's great tell us why you wanted to start this

17:36 tell us why you wanted to start this

17:36 tell us why you wanted to start this podcast in the first place so we come to

17:37 podcast in the first place so we come to

17:37 podcast in the first place so we come to the core motivation and connect this to

17:39 the core motivation and connect this to

17:39 the core motivation and connect this to their main KPI right is it for more

17:42 their main KPI right is it for more

17:42 their main KPI right is it for more sales is it for networking why why even

17:44 sales is it for networking why why even

17:44 sales is it for networking why why even do this podcast so again we're making

17:46 do this podcast so again we're making

17:46 do this podcast so again we're making them sell to us

17:48 them sell to us

17:48 them sell to us >> yeah in short uh due to nature of my

17:53 >> yeah in short uh due to nature of my

17:53 >> yeah in short uh due to nature of my company we basically have access to a

17:56 company we basically have access to a

17:56 company we basically have access to a lot of amazing people hundreds of

17:58 lot of amazing people hundreds of

17:58 lot of amazing people hundreds of founders VCs I used to be a journalist

18:01 founders VCs I used to be a journalist

18:01 founders VCs I used to be a journalist back in my previous life. So it kind of

18:05 back in my previous life. So it kind of

18:05 back in my previous life. So it kind of it doesn't not look like but it kind of

18:07 it doesn't not look like but it kind of

18:07 it doesn't not look like but it kind of comes natural do all the research and

18:09 comes natural do all the research and

18:09 comes natural do all the research and understanding it's and then kind of lead

18:11 understanding it's and then kind of lead

18:11 understanding it's and then kind of lead the conversation. I'm yet I'm not the TV

18:15 the conversation. I'm yet I'm not the TV

18:15 the conversation. I'm yet I'm not the TV journalist type of styles writing. So

18:17 journalist type of styles writing. So

18:17 journalist type of styles writing. So that's a different thing. And yeah, it's

18:19 that's a different thing. And yeah, it's

18:20 that's a different thing. And yeah, it's all about the content. It's about the

18:21 all about the content. It's about the

18:22 all about the content. It's about the people. Uh we do our focus uh the

18:24 people. Uh we do our focus uh the

18:24 people. Uh we do our focus uh the company is focusing on bringing people

18:27 company is focusing on bringing people

18:27 company is focusing on bringing people together. Um connecting people. So yeah,

18:31 together. Um connecting people. So yeah,

18:31 together. Um connecting people. So yeah, I want to tell the story of different

18:33 I want to tell the story of different

18:33 I want to tell the story of different people and through this uh build

18:36 people and through this uh build

18:36 people and through this uh build awareness of what we do as we are

18:40 awareness of what we do as we are

18:40 awareness of what we do as we are looking to scale ourselves beyond just

18:42 looking to scale ourselves beyond just

18:42 looking to scale ourselves beyond just being in Hong Kong in Asia.

18:44 being in Hong Kong in Asia.

18:44 being in Hong Kong in Asia. >> Awesome.

18:45 >> Awesome.

18:45 >> Awesome. >> Um yeah, so that's sorry you were going

18:48 >> Um yeah, so that's sorry you were going

18:48 >> Um yeah, so that's sorry you were going to say something.

18:49 to say something.

18:49 to say something. >> No, no, it's

18:51 >> No, no, it's

18:51 >> No, no, it's I don't have any specific like oh we

18:52 I don't have any specific like oh we

18:52 I don't have any specific like oh we need

18:53 need

18:53 need >> this was a big mess up between us like

18:55 >> this was a big mess up between us like

18:55 >> this was a big mess up between us like Vihan and I were in the same room right

18:57 Vihan and I were in the same room right

18:57 Vihan and I were in the same room right over here. The prospect just broke down

19:00 over here. The prospect just broke down

19:00 over here. The prospect just broke down why they wanted to start this podcast

19:01 why they wanted to start this podcast

19:01 why they wanted to start this podcast because because of his company they have

19:03 because because of his company they have

19:03 because because of his company they have access to hundreds of founders, VCs,

19:04 access to hundreds of founders, VCs,

19:04 access to hundreds of founders, VCs, investors and this person was a

19:06 investors and this person was a

19:06 investors and this person was a journalist. So they know how to frame

19:09 journalist. So they know how to frame

19:09 journalist. So they know how to frame questions and they basically just want

19:10 questions and they basically just want

19:10 questions and they basically just want to do this podcast. Right? We dive

19:11 to do this podcast. Right? We dive

19:12 to do this podcast. Right? We dive deeper into why. But over here because

19:13 deeper into why. But over here because

19:13 deeper into why. But over here because of the fact that Vhan and I were in the

19:15 of the fact that Vhan and I were in the

19:15 of the fact that Vhan and I were in the same room for some reason he thought

19:16 same room for some reason he thought

19:16 same room for some reason he thought that I wanted to say something and he

19:19 that I wanted to say something and he

19:19 that I wanted to say something and he unmuted. The problem with us is that we

19:21 unmuted. The problem with us is that we

19:21 unmuted. The problem with us is that we were both unmuting at the same time and

19:24 were both unmuting at the same time and

19:24 were both unmuting at the same time and for that I've actually developed a

19:25 for that I've actually developed a

19:25 for that I've actually developed a little Chrome extension so that we avoid

19:28 little Chrome extension so that we avoid

19:28 little Chrome extension so that we avoid doing that um in the future. But over

19:30 doing that um in the future. But over

19:30 doing that um in the future. But over here when Vihan prompted me to say

19:32 here when Vihan prompted me to say

19:32 here when Vihan prompted me to say something the prospect thought that you

19:34 something the prospect thought that you

19:34 something the prospect thought that you know Vihan told him hey were you going

19:37 know Vihan told him hey were you going

19:37 know Vihan told him hey were you going to say something and he started we all

19:39 to say something and he started we all

19:39 to say something and he started we all started speaking at the same time which

19:40 started speaking at the same time which

19:40 started speaking at the same time which is a bit messy.

19:41 is a bit messy.

19:41 is a bit messy. >> We need to funnel

19:44 >> We need to funnel

19:44 >> We need to funnel we need to uh convert we have not yet

19:47 we need to uh convert we have not yet

19:47 we need to uh convert we have not yet got to this kind of things. It's not

19:49 got to this kind of things. It's not

19:49 got to this kind of things. It's not very transactional thing. It's not that

19:51 very transactional thing. It's not that

19:51 very transactional thing. It's not that we're promoting one specific call to

19:53 we're promoting one specific call to

19:53 we're promoting one specific call to action. It's more like we are building

19:55 action. It's more like we are building

19:55 action. It's more like we are building awareness about ourselves, building

19:57 awareness about ourselves, building

19:57 awareness about ourselves, building audience and later maybe we'll see how

20:00 audience and later maybe we'll see how

20:00 audience and later maybe we'll see how we can utilize this.

20:02 we can utilize this.

20:02 we can utilize this. >> That's exactly what I was going to ask.

20:04 >> That's exactly what I was going to ask.

20:04 >> That's exactly what I was going to ask. >> Um

20:06 >> Um

20:06 >> Um like what exactly is the ultimate goal?

20:08 like what exactly is the ultimate goal?

20:08 like what exactly is the ultimate goal? Like are you trying to funnel more

20:09 Like are you trying to funnel more

20:09 Like are you trying to funnel more people into the community or perhaps

20:12 people into the community or perhaps

20:12 people into the community or perhaps build their personal brands? And I guess

20:13 build their personal brands? And I guess

20:13 build their personal brands? And I guess for now, um, as you mentioned, it's

20:16 for now, um, as you mentioned, it's

20:16 for now, um, as you mentioned, it's mainly just doing it for the sake of

20:18 mainly just doing it for the sake of

20:18 mainly just doing it for the sake of doing the podcast, having some fun with

20:20 doing the podcast, having some fun with

20:20 doing the podcast, having some fun with it, uh, inviting the cool network of

20:23 it, uh, inviting the cool network of

20:23 it, uh, inviting the cool network of guests that you have, and seeing where

20:26 guests that you have, and seeing where

20:26 guests that you have, and seeing where it goes.

20:28 it goes.

20:28 it goes. >> Yeah, it's it's more like uh um engaging

20:31 >> Yeah, it's it's more like uh um engaging

20:31 >> Yeah, it's it's more like uh um engaging with our network. We have this network,

20:33 with our network. We have this network,

20:33 with our network. We have this network, but

20:33 but

20:33 but >> I basically mirror what he said to us

20:36 >> I basically mirror what he said to us

20:36 >> I basically mirror what he said to us back to him. What this does is usually

20:39 back to him. What this does is usually

20:39 back to him. What this does is usually prompts them to either confirm that yeah

20:41 prompts them to either confirm that yeah

20:41 prompts them to either confirm that yeah you got it right and then add a little

20:43 you got it right and then add a little

20:43 you got it right and then add a little more context.

20:44 more context.

20:44 more context. >> We don't really engage them directly in

20:46 >> We don't really engage them directly in

20:46 >> We don't really engage them directly in personally. So it's the way for me to

20:48 personally. So it's the way for me to

20:48 personally. So it's the way for me to meet all these interesting people get

20:50 meet all these interesting people get

20:50 meet all these interesting people get build relationship with them but also

20:52 build relationship with them but also

20:52 build relationship with them but also build relationship with the audience

20:56 build relationship with the audience

20:56 build relationship with the audience um by providing them with something

20:58 um by providing them with something

20:58 um by providing them with something valuable and have more like a consistent

21:02 valuable and have more like a consistent

21:02 valuable and have more like a consistent uh interaction over the time. I don't

21:06 uh interaction over the time. I don't

21:06 uh interaction over the time. I don't have yet. Uh yes, we we do a lot of

21:08 have yet. Uh yes, we we do a lot of

21:08 have yet. Uh yes, we we do a lot of things. We we can invite our event. We

21:10 things. We we can invite our event. We

21:10 things. We we can invite our event. We have all the sponsors that we can

21:12 have all the sponsors that we can

21:12 have all the sponsors that we can convert. But I don't have yet this very

21:15 convert. But I don't have yet this very

21:15 convert. But I don't have yet this very specific uh uh transactional targets for

21:19 specific uh uh transactional targets for

21:19 specific uh uh transactional targets for this.

21:19 this.

21:19 this. >> Got it. So then I have to ask

21:22 >> Got it. So then I have to ask

21:22 >> Got it. So then I have to ask >> I have to ask um why is it that you want

21:25 >> I have to ask um why is it that you want

21:25 >> I have to ask um why is it that you want more views which is I believe what

21:26 more views which is I believe what

21:26 more views which is I believe what intrigued you to us in the first place

21:28 intrigued you to us in the first place

21:28 intrigued you to us in the first place >> over here. I really thought right. I was

21:30 >> over here. I really thought right. I was

21:30 >> over here. I really thought right. I was like, "Wait, so this person is telling

21:31 like, "Wait, so this person is telling

21:32 like, "Wait, so this person is telling us that, you know, they're doing the

21:33 us that, you know, they're doing the

21:33 us that, you know, they're doing the podcast just to build their network and,

21:35 podcast just to build their network and,

21:36 podcast just to build their network and, you know, all that. So then why does he

21:38 you know, all that. So then why does he

21:38 you know, all that. So then why does he want more views?" Because that's what he

21:40 want more views?" Because that's what he

21:40 want more views?" Because that's what he came to us for.

21:41 came to us for.

21:41 came to us for. >> Why do I need more views?

21:43 >> Why do I need more views?

21:43 >> Why do I need more views? >> Yeah. Why would you like more help with

21:44 >> Yeah. Why would you like more help with

21:44 >> Yeah. Why would you like more help with distribution?

21:46 distribution?

21:46 distribution? >> Oh, yeah. Uh, no. I mean, it's it sucks

21:48 >> Oh, yeah. Uh, no. I mean, it's it sucks

21:48 >> Oh, yeah. Uh, no. I mean, it's it sucks that you have two 200 viewers. I mean,

21:51 that you have two 200 viewers. I mean,

21:51 that you have two 200 viewers. I mean, what's the point? You want to be seen

21:55 what's the point? You want to be seen

21:55 what's the point? You want to be seen serious and that's how you can acquire

21:57 serious and that's how you can acquire

21:57 serious and that's how you can acquire better guests. you want to see the

21:59 better guests. you want to see the

21:59 better guests. you want to see the traction and yeah I mean that's that

22:02 traction and yeah I mean that's that

22:02 traction and yeah I mean that's that metric how you how you can tell who is

22:04 metric how you how you can tell who is

22:04 metric how you how you can tell who is the uh sort of influenc influencing

22:09 the uh sort of influenc influencing

22:09 the uh sort of influenc influencing podcast uh host or who is just doing for

22:12 podcast uh host or who is just doing for

22:12 podcast uh host or who is just doing for the friends and family

22:13 the friends and family

22:13 the friends and family >> makes sense um I I think it might make

22:16 >> makes sense um I I think it might make

22:16 >> makes sense um I I think it might make uh it might be best

22:17 uh it might be best

22:18 uh it might be best >> one more pattern I've noticed is that

22:19 >> one more pattern I've noticed is that

22:19 >> one more pattern I've noticed is that whenever we unmute or say something if

22:21 whenever we unmute or say something if

22:21 whenever we unmute or say something if you move from your desk it's a signal of

22:23 you move from your desk it's a signal of

22:23 you move from your desk it's a signal of nervousness or at least I know this for

22:25 nervousness or at least I know this for

22:25 nervousness or at least I know this for Vhan and me right while unmuting if you

22:27 Vhan and me right while unmuting if you

22:28 Vhan and me right while unmuting if you do something like if we get up from our

22:29 do something like if we get up from our

22:29 do something like if we get up from our chair I just know that it's because like

22:31 chair I just know that it's because like

22:31 chair I just know that it's because like you know just slightly I don't know it's

22:33 you know just slightly I don't know it's

22:33 you know just slightly I don't know it's just a pattern that I've noticed that we

22:35 just a pattern that I've noticed that we

22:35 just a pattern that I've noticed that we should stop. So give us a bit of an

22:38 should stop. So give us a bit of an

22:38 should stop. So give us a bit of an intro. Suba maybe you want to go first

22:39 intro. Suba maybe you want to go first

22:39 intro. Suba maybe you want to go first and then we can talk a bit about what we

22:42 and then we can talk a bit about what we

22:42 and then we can talk a bit about what we do more importantly how we do it and see

22:45 do more importantly how we do it and see

22:45 do more importantly how we do it and see if there's any synergy. Um Sha you want

22:47 if there's any synergy. Um Sha you want

22:47 if there's any synergy. Um Sha you want to go first

22:48 to go first

22:48 to go first >> over here. I don't think I should have

22:50 >> over here. I don't think I should have

22:50 >> over here. I don't think I should have gone first. Vihan could just started

22:51 gone first. Vihan could just started

22:51 gone first. Vihan could just started because he's unmuted but yeah and also

22:53 because he's unmuted but yeah and also

22:53 because he's unmuted but yeah and also this should have been done towards the

22:55 this should have been done towards the

22:55 this should have been done towards the start of the call.

22:57 start of the call.

22:57 start of the call. >> So my career really started in media uh

23:01 >> So my career really started in media uh

23:01 >> So my career really started in media uh a while ago when short form content was

23:04 a while ago when short form content was

23:04 a while ago when short form content was just booming. I was working in an ad

23:06 just booming. I was working in an ad

23:06 just booming. I was working in an ad tech company and we were chopping up

23:08 tech company and we were chopping up

23:08 tech company and we were chopping up long form clips into these short form

23:10 long form clips into these short form

23:10 long form clips into these short form videos and just distributing them across

23:13 videos and just distributing them across

23:13 videos and just distributing them across all social media platforms and getting

23:15 all social media platforms and getting

23:15 all social media platforms and getting like 100 million plus views every month

23:18 like 100 million plus views every month

23:18 like 100 million plus views every month for this one creator to drive info

23:21 for this one creator to drive info

23:21 for this one creator to drive info product sales and I was an avid listener

23:23 product sales and I was an avid listener

23:23 product sales and I was an avid listener of podcasts myself and I saw that my

23:25 of podcasts myself and I saw that my

23:25 of podcasts myself and I saw that my favorite tech podcasts who also have a

23:27 favorite tech podcasts who also have a

23:27 favorite tech podcasts who also have a lot of money don't exactly have a social

23:29 lot of money don't exactly have a social

23:29 lot of money don't exactly have a social media presence right so I found a bit of

23:32 media presence right so I found a bit of

23:32 media presence right so I found a bit of a gap over there and decided to start

23:35 a gap over there and decided to start

23:35 a gap over there and decided to start atomic growth and since then we've been

23:37 atomic growth and since then we've been

23:37 atomic growth and since then we've been working with a lot of VCs was funny

23:40 working with a lot of VCs was funny

23:40 working with a lot of VCs was funny enough our first ever client so that

23:42 enough our first ever client so that

23:42 enough our first ever client so that made things a lot um easier but then

23:46 made things a lot um easier but then

23:46 made things a lot um easier but then VC's and other tech companies just

23:49 VC's and other tech companies just

23:49 VC's and other tech companies just wanted one podcast partner end to end

23:52 wanted one podcast partner end to end

23:52 wanted one podcast partner end to end instead of just you know someone taking

23:54 instead of just you know someone taking

23:54 instead of just you know someone taking the short form function or let's say

23:57 the short form function or let's say

23:57 the short form function or let's say this just the pre-production or

23:58 this just the pre-production or

23:58 this just the pre-production or production function. So we try to go as

24:01 production function. So we try to go as

24:01 production function. So we try to go as end to end as possible and recently

24:03 end to end as possible and recently

24:03 end to end as possible and recently we've launched our own AI studio along

24:06 we've launched our own AI studio along

24:06 we've launched our own AI studio along with uh our own shipping network as

24:08 with uh our own shipping network as

24:08 with uh our own shipping network as well. So come a bit full circle um over

24:12 well. So come a bit full circle um over

24:12 well. So come a bit full circle um over there. Vih why don't you introduce

24:14 there. Vih why don't you introduce

24:14 there. Vih why don't you introduce yourself?

24:14 yourself?

24:14 yourself? >> Sure thing. Um so funnily enough my

24:19 >> Sure thing. Um so funnily enough my

24:19 >> Sure thing. Um so funnily enough my first job was working at India's largest

24:21 first job was working at India's largest

24:21 first job was working at India's largest private AMC.

24:22 private AMC.

24:22 private AMC. >> On my intro I think I can definitely

24:24 >> On my intro I think I can definitely

24:24 >> On my intro I think I can definitely make it a little quicker a little

24:25 make it a little quicker a little

24:25 make it a little quicker a little snappier and make it a little more

24:27 snappier and make it a little more

24:28 snappier and make it a little more braggy than what I did. uh which I

24:30 braggy than what I did. uh which I

24:30 braggy than what I did. uh which I shortly left to go work at a family

24:32 shortly left to go work at a family

24:32 shortly left to go work at a family office which after a while can get uh

24:35 office which after a while can get uh

24:35 office which after a while can get uh fairly uninspiring uh because of the

24:37 fairly uninspiring uh because of the

24:37 fairly uninspiring uh because of the nature of work and in that in that

24:39 nature of work and in that in that

24:40 nature of work and in that in that period transition uh transition period I

24:42 period transition uh transition period I

24:42 period transition uh transition period I sort of met Suba and he said dude let's

24:44 sort of met Suba and he said dude let's

24:44 sort of met Suba and he said dude let's just go make podcasts for these VCs and

24:47 just go make podcasts for these VCs and

24:47 just go make podcasts for these VCs and tech companies in SF and we'll have a

24:49 tech companies in SF and we'll have a

24:49 tech companies in SF and we'll have a blast. Um he definitely wasn't kidding.

24:52 blast. Um he definitely wasn't kidding.

24:52 blast. Um he definitely wasn't kidding. It's been it's been a lot of fun. So now

24:54 It's been it's been a lot of fun. So now

24:54 It's been it's been a lot of fun. So now we're spread across 11 countries, 100%

24:57 we're spread across 11 countries, 100%

24:57 we're spread across 11 countries, 100% remote, over 35 people, and uh we make

25:01 remote, over 35 people, and uh we make

25:01 remote, over 35 people, and uh we make podcasts for some very cool people like

25:06 podcasts for some very cool people like

25:06 podcasts for some very cool people like um and now we're going from only

25:08 um and now we're going from only

25:08 um and now we're going from only podcasting to becoming slowly but

25:10 podcasting to becoming slowly but

25:10 podcasting to becoming slowly but steadily a full-fledged media company.

25:14 steadily a full-fledged media company.

25:14 steadily a full-fledged media company. So we're trying to find our footing in

25:16 So we're trying to find our footing in

25:16 So we're trying to find our footing in the media wars, if you will.

25:19 the media wars, if you will.

25:19 the media wars, if you will. >> Um

25:20 >> Um

25:20 >> Um >> sounds sounds great. I mean, I like that

25:23 >> sounds sounds great. I mean, I like that

25:23 >> sounds sounds great. I mean, I like that you guys have the understanding of the

25:25 you guys have the understanding of the

25:25 you guys have the understanding of the tech industry and because there's a lot

25:27 tech industry and because there's a lot

25:27 tech industry and because there's a lot of just um uh B2B podcasts with I don't

25:32 of just um uh B2B podcasts with I don't

25:32 of just um uh B2B podcasts with I don't know the head of services and solutions

25:34 know the head of services and solutions

25:34 know the head of services and solutions who thinks that whatever story that

25:37 who thinks that whatever story that

25:37 who thinks that whatever story that guest will be amazing to hear and then

25:39 guest will be amazing to hear and then

25:39 guest will be amazing to hear and then it's just that boring and it's not

25:41 it's just that boring and it's not

25:41 it's just that boring and it's not related to anything and it's hard to

25:43 related to anything and it's hard to

25:43 related to anything and it's hard to make it out of something amazing out of

25:45 make it out of something amazing out of

25:45 make it out of something amazing out of this. I was just uh thinking back of my

25:48 this. I was just uh thinking back of my

25:48 this. I was just uh thinking back of my mind while you describing your careers

25:51 mind while you describing your careers

25:51 mind while you describing your careers and then how you get there. I also think

25:53 and then how you get there. I also think

25:53 and then how you get there. I also think one thing I want to add for our podcast

25:57 one thing I want to add for our podcast

25:57 one thing I want to add for our podcast um that for me it's not about to promote

26:01 um that for me it's not about to promote

26:01 um that for me it's not about to promote myself and put myself out everywhere and

26:03 myself and put myself out everywhere and

26:03 myself and put myself out everywhere and I'm like this is and I'm with you. Uh

26:08 I'm like this is and I'm with you. Uh

26:08 I'm like this is and I'm with you. Uh it's it's actually opposite. I didn't

26:11 it's it's actually opposite. I didn't

26:11 it's it's actually opposite. I didn't want it then took me so much effort to

26:14 want it then took me so much effort to

26:14 want it then took me so much effort to actually make this step and go ahead and

26:17 actually make this step and go ahead and

26:17 actually make this step and go ahead and go public with my I I don't want to be

26:19 go public with my I I don't want to be

26:20 go public with my I I don't want to be seen like we do big events. We have you

26:22 seen like we do big events. We have you

26:22 seen like we do big events. We have you know 30,000 people coming. I'm I'm not

26:25 know 30,000 people coming. I'm I'm not

26:25 know 30,000 people coming. I'm I'm not often on the stage.

26:26 often on the stage.

26:26 often on the stage. >> I think why that is.

26:29 >> I think why that is.

26:29 >> I think why that is. >> No, it's just um

26:30 >> No, it's just um

26:30 >> No, it's just um >> so here he was talking about you know he

26:32 >> so here he was talking about you know he

26:32 >> so here he was talking about you know he doesn't want to be in the foreground.

26:34 doesn't want to be in the foreground.

26:34 doesn't want to be in the foreground. he'd rather be in the background and he

26:36 he'd rather be in the background and he

26:36 he'd rather be in the background and he doesn't exactly want he's a bit hesitant

26:38 doesn't exactly want he's a bit hesitant

26:38 doesn't exactly want he's a bit hesitant on building his personal brand. So, I

26:40 on building his personal brand. So, I

26:40 on building his personal brand. So, I had to interrupt him. Don't be too

26:42 had to interrupt him. Don't be too

26:42 had to interrupt him. Don't be too scared to interrupt your prospects.

26:44 scared to interrupt your prospects.

26:44 scared to interrupt your prospects. Obviously, don't do it too much, but if

26:45 Obviously, don't do it too much, but if

26:46 Obviously, don't do it too much, but if there's a burning question you have,

26:47 there's a burning question you have,

26:47 there's a burning question you have, feel free to just interrupt at the right

26:48 feel free to just interrupt at the right

26:48 feel free to just interrupt at the right time.

26:49 time.

26:49 time. >> I don't see myself as the kind of the

26:52 >> I don't see myself as the kind of the

26:52 >> I don't see myself as the kind of the influencer.

26:53 influencer.

26:54 influencer. >> I guess one of the KPIs for us then will

26:56 >> I guess one of the KPIs for us then will

26:56 >> I guess one of the KPIs for us then will not be how much LinkedIn is growing, but

26:59 not be how much LinkedIn is growing, but

26:59 not be how much LinkedIn is growing, but rather how many guests end up reposting

27:02 rather how many guests end up reposting

27:02 rather how many guests end up reposting the clips. Yeah, it's it's more like

27:04 the clips. Yeah, it's it's more like

27:04 the clips. Yeah, it's it's more like people still the reason I

27:06 people still the reason I

27:06 people still the reason I >> So he was basically saying that, you

27:08 >> So he was basically saying that, you

27:08 >> So he was basically saying that, you know, he wants to make his guests feel

27:10 know, he wants to make his guests feel

27:10 know, he wants to make his guests feel valued, etc. So I'm like, okay, then we

27:12 valued, etc. So I'm like, okay, then we

27:12 valued, etc. So I'm like, okay, then we don't got to track how much your

27:13 don't got to track how much your

27:13 don't got to track how much your LinkedIn's growing, but rather how many

27:15 LinkedIn's growing, but rather how many

27:15 LinkedIn's growing, but rather how many guests are happy with the podcast and

27:17 guests are happy with the podcast and

27:17 guests are happy with the podcast and how much how many times they end up

27:19 how much how many times they end up

27:19 how much how many times they end up resharing it and talking about the

27:20 resharing it and talking about the

27:20 resharing it and talking about the podcast

27:20 podcast

27:20 podcast >> there uh not just filming them answering

27:23 >> there uh not just filming them answering

27:23 >> there uh not just filming them answering the question to the camera is okay. I

27:26 the question to the camera is okay. I

27:26 the question to the camera is okay. I understand people still tend to listen

27:29 understand people still tend to listen

27:29 understand people still tend to listen uh subscribe to someone. They don't come

27:31 uh subscribe to someone. They don't come

27:31 uh subscribe to someone. They don't come just if they only come in for the guest

27:33 just if they only come in for the guest

27:33 just if they only come in for the guest then they leave after that they're not

27:34 then they leave after that they're not

27:34 then they leave after that they're not staying they just want uh but if they

27:37 staying they just want uh but if they

27:38 staying they just want uh but if they stay they need to subscribe for certain

27:39 stay they need to subscribe for certain

27:40 stay they need to subscribe for certain personalities person like certain host

27:43 personalities person like certain host

27:43 personalities person like certain host and yes so I have to become like this

27:46 and yes so I have to become like this

27:46 and yes so I have to become like this host it's not that I my initial

27:48 host it's not that I my initial

27:48 host it's not that I my initial motivation

27:50 motivation

27:50 motivation idea I want to be promote myself I don't

27:53 idea I want to be promote myself I don't

27:53 idea I want to be promote myself I don't want to promote myself I have

27:57 want to promote myself I have

27:57 want to promote myself I have >> yeah makes sense so I what I'm seeing

28:00 >> yeah makes sense so I what I'm seeing

28:00 >> yeah makes sense so I what I'm seeing right now is I feel like there's

28:01 right now is I feel like there's

28:01 right now is I feel like there's multiple goals with this podcast yet

28:03 multiple goals with this podcast yet

28:03 multiple goals with this podcast yet there are no defined goals yet like

28:05 there are no defined goals yet like

28:05 there are no defined goals yet like which is always great right because it

28:06 which is always great right because it

28:06 which is always great right because it leaves more room to experiment with uh

28:08 leaves more room to experiment with uh

28:08 leaves more room to experiment with uh for us at least so um I'd love to learn

28:13 for us at least so um I'd love to learn

28:13 for us at least so um I'd love to learn a bit more about the workflows around

28:15 a bit more about the workflows around

28:15 a bit more about the workflows around the podcast right now because it is

28:17 the podcast right now because it is

28:17 the podcast right now because it is relatively this is a relatively new

28:19 relatively this is a relatively new

28:19 relatively this is a relatively new series I think we understand why you

28:21 series I think we understand why you

28:21 series I think we understand why you guys want to do this just wanted to

28:23 guys want to do this just wanted to

28:23 guys want to do this just wanted to learn how you guys are doing this I know

28:25 learn how you guys are doing this I know

28:25 learn how you guys are doing this I know you mentioned filming crews um so let's

28:27 you mentioned filming crews um so let's

28:28 you mentioned filming crews um so let's say the recording happens what happens

28:30 say the recording happens what happens

28:30 say the recording happens what happens after that all the way to release.

28:34 after that all the way to release.

28:34 after that all the way to release. >> So great question by vian and he also

28:36 >> So great question by vian and he also

28:36 >> So great question by vian and he also brings this back in our frame. This is

28:38 brings this back in our frame. This is

28:38 brings this back in our frame. This is what I mean by maintaining frame. So the

28:41 what I mean by maintaining frame. So the

28:41 what I mean by maintaining frame. So the conversation was staring a bit you know

28:42 conversation was staring a bit you know

28:42 conversation was staring a bit you know wasn't going anywhere. Vihan brought it

28:45 wasn't going anywhere. Vihan brought it

28:45 wasn't going anywhere. Vihan brought it into basically talking about the

28:46 into basically talking about the

28:46 into basically talking about the workflow so that we can see where we can

28:48 workflow so that we can see where we can

28:48 workflow so that we can see where we can interject and he also before that

28:51 interject and he also before that

28:51 interject and he also before that mentioned that there are several goals

28:53 mentioned that there are several goals

28:53 mentioned that there are several goals yet you know I don't think they've

28:54 yet you know I don't think they've

28:54 yet you know I don't think they've formed it into a concrete goal yet which

28:57 formed it into a concrete goal yet which

28:57 formed it into a concrete goal yet which is very well worded in my opinion.

28:59 is very well worded in my opinion.

28:59 is very well worded in my opinion. and keep the context.

29:02 and keep the context.

29:02 and keep the context. >> Sure.

29:03 >> Sure.

29:03 >> Sure. >> Yeah. So, um, currently we have a

29:05 >> Yeah. So, um, currently we have a

29:05 >> Yeah. So, um, currently we have a podcast team that comes in, films it,

29:08 podcast team that comes in, films it,

29:08 podcast team that comes in, films it, and then they will try to edit three

29:10 and then they will try to edit three

29:10 and then they will try to edit three versions for us. Um, and yeah, I think,

29:15 versions for us. Um, and yeah, I think,

29:15 versions for us. Um, and yeah, I think, um, just because they are local Chinese,

29:18 um, just because they are local Chinese,

29:18 um, just because they are local Chinese, it's a little hard for them to really

29:20 it's a little hard for them to really

29:20 it's a little hard for them to really grasp what the like the biggest

29:22 grasp what the like the biggest

29:22 grasp what the like the biggest highlights are. as of course with that

29:25 highlights are. as of course with that

29:25 highlights are. as of course with that with the with the language kind of

29:27 with the with the language kind of

29:27 with the with the language kind of differentiation it's the cuts aren't

29:30 differentiation it's the cuts aren't

29:30 differentiation it's the cuts aren't that good or as good as it could be and

29:32 that good or as good as it could be and

29:32 that good or as good as it could be and then otherwise we are just basically

29:35 then otherwise we are just basically

29:35 then otherwise we are just basically using AI tools some of the chapters that

29:38 using AI tools some of the chapters that

29:38 using AI tools some of the chapters that you see uh that we section off um I

29:41 you see uh that we section off um I

29:41 you see uh that we section off um I write the sum the summary um the title

29:44 write the sum the summary um the title

29:44 write the sum the summary um the title with the help of AI of course um so a

29:48 with the help of AI of course um so a

29:48 with the help of AI of course um so a lot of it is very manual and only uh and

29:51 lot of it is very manual and only uh and

29:51 lot of it is very manual and only uh and because we have a smaller team and So,

29:53 because we have a smaller team and So,

29:53 because we have a smaller team and So, it's just the whole host and I do

29:56 it's just the whole host and I do

29:56 it's just the whole host and I do everything in the back end. But, yeah,

29:58 everything in the back end. But, yeah,

29:58 everything in the back end. But, yeah, we're looking for someone. I think for

30:00 we're looking for someone. I think for

30:00 we're looking for someone. I think for us, the the quality of the podcast is

30:03 us, the the quality of the podcast is

30:03 us, the the quality of the podcast is good. It's just really about social

30:05 good. It's just really about social

30:05 good. It's just really about social media content like short clips. Uh, I

30:08 media content like short clips. Uh, I

30:08 media content like short clips. Uh, I know that's extremely important,

30:10 know that's extremely important,

30:10 know that's extremely important, especially nowadays. And yeah, we we

30:13 especially nowadays. And yeah, we we

30:13 especially nowadays. And yeah, we we just I know it's a very time conssuming

30:16 just I know it's a very time conssuming

30:16 just I know it's a very time conssuming thing and we just don't have time to

30:20 thing and we just don't have time to

30:20 thing and we just don't have time to work on those things even though they

30:22 work on those things even though they

30:22 work on those things even though they are very important.

30:23 are very important.

30:23 are very important. >> Yeah. So in terms of the foreign guest,

30:26 >> Yeah. So in terms of the foreign guest,

30:26 >> Yeah. So in terms of the foreign guest, so we have access to to a lot of people

30:28 so we have access to to a lot of people

30:28 so we have access to to a lot of people like I said. So

30:29 like I said. So

30:29 like I said. So >> so yeah um she was reiterating the fact

30:32 >> so yeah um she was reiterating the fact

30:32 >> so yeah um she was reiterating the fact that they have a local Chinese crew.

30:35 that they have a local Chinese crew.

30:35 that they have a local Chinese crew. They don't exactly understand the

30:37 They don't exactly understand the

30:37 They don't exactly understand the content well. Hence distribution is

30:39 content well. Hence distribution is

30:39 content well. Hence distribution is lacking. distribution basically is

30:41 lacking. distribution basically is

30:41 lacking. distribution basically is social media and that is why they're

30:43 social media and that is why they're

30:43 social media and that is why they're seeking for our help.

30:44 seeking for our help.

30:44 seeking for our help. >> It's relatively not so difficult for us

30:46 >> It's relatively not so difficult for us

30:46 >> It's relatively not so difficult for us to get them. We have already five film I

30:49 to get them. We have already five film I

30:49 to get them. We have already five film I think had more film and backlog next

30:53 think had more film and backlog next

30:53 think had more film and backlog next podcast we actually than the one that

30:55 podcast we actually than the one that

30:55 podcast we actually than the one that filmed was in Dubai.

30:57 filmed was in Dubai.

30:57 filmed was in Dubai. >> Yeah. And then looking forward as well

30:59 >> Yeah. And then looking forward as well

30:59 >> Yeah. And then looking forward as well we do want to launch um a podcast video

31:03 we do want to launch um a podcast video

31:03 we do want to launch um a podcast video every week. Um, so we have four or five

31:09 every week. Um, so we have four or five

31:09 every week. Um, so we have four or five videos that have been cut already. So

31:11 videos that have been cut already. So

31:11 videos that have been cut already. So it's just a matter of fact of like

31:13 it's just a matter of fact of like

31:13 it's just a matter of fact of like getting all of the materials ready to

31:16 getting all of the materials ready to

31:16 getting all of the materials ready to launch it even better.

31:17 launch it even better.

31:17 launch it even better. >> And how many hours are you guys spending

31:20 >> And how many hours are you guys spending

31:20 >> And how many hours are you guys spending working on the podcast right now

31:22 working on the podcast right now

31:22 working on the podcast right now >> like

31:22 >> like

31:22 >> like >> because I know there's so much that goes

31:24 >> because I know there's so much that goes

31:24 >> because I know there's so much that goes on in the back end,

31:25 on in the back end,

31:25 on in the back end, >> right?

31:25 >> right?

31:25 >> right? >> Yeah, I think like one hour, two hours I

31:28 >> Yeah, I think like one hour, two hours I

31:28 >> Yeah, I think like one hour, two hours I need to prepare for the podcast. do some

31:30 need to prepare for the podcast. do some

31:30 need to prepare for the podcast. do some research

31:32 research

31:32 research read and that sense

31:35 read and that sense

31:35 read and that sense podcasted song be two hours that what

31:38 podcasted song be two hours that what

31:38 podcasted song be two hours that what you seen on LinkedIn I'm not sure if you

31:40 you seen on LinkedIn I'm not sure if you

31:40 you seen on LinkedIn I'm not sure if you seen the LinkedIn one but there was like

31:43 seen the LinkedIn one but there was like

31:43 seen the LinkedIn one but there was like a cut like a tether I basically had to

31:46 a cut like a tether I basically had to

31:46 a cut like a tether I basically had to spend like four hours to listen through

31:48 spend like four hours to listen through

31:48 spend like four hours to listen through the whole thing while I was on the

31:50 the whole thing while I was on the

31:50 the whole thing while I was on the flight yeah I would wish someone else

31:52 flight yeah I would wish someone else

31:52 flight yeah I would wish someone else would do

31:53 would do

31:53 would do >> and are you doing the research yourself

31:55 >> and are you doing the research yourself

31:55 >> and are you doing the research yourself like all the question

31:55 like all the question

31:56 like all the question >> this was I don't always like this

31:58 >> this was I don't always like this

31:58 >> this was I don't always like this question where we ask how many hours are

31:59 question where we ask how many hours are

31:59 question where we ask how many hours are you putting in cuz often times they're

32:01 you putting in cuz often times they're

32:01 you putting in cuz often times they're like what's the point of this question

32:02 like what's the point of this question

32:02 like what's the point of this question right but in this case that ended up

32:04 right but in this case that ended up

32:04 right but in this case that ended up working because you know they both are

32:06 working because you know they both are

32:06 working because you know they both are spending a lot of time on the podcast

32:08 spending a lot of time on the podcast

32:08 spending a lot of time on the podcast and you know the prospect wishes that

32:10 and you know the prospect wishes that

32:10 and you know the prospect wishes that they didn't have to do that which works

32:12 they didn't have to do that which works

32:12 they didn't have to do that which works into our you know our call very well

32:15 into our you know our call very well

32:15 into our you know our call very well >> uh yeah mostly I can I I can do this and

32:20 >> uh yeah mostly I can I I can do this and

32:20 >> uh yeah mostly I can I I can do this and because I I need to be able to do it

32:22 because I I need to be able to do it

32:22 because I I need to be able to do it because then I can understand better

32:25 because then I can understand better

32:25 because then I can understand better context

32:25 context

32:25 context >> I I think one more question before I

32:28 >> I I think one more question before I

32:28 >> I I think one more question before I dive into what it is exactly that we do

32:32 dive into what it is exactly that we do

32:32 dive into what it is exactly that we do is how much is the total cost um

32:34 is how much is the total cost um

32:34 is how much is the total cost um incurred for fully producing an episode

32:37 incurred for fully producing an episode

32:37 incurred for fully producing an episode right now.

32:37 right now.

32:38 right now. >> This is very helpful for us to know

32:39 >> This is very helpful for us to know

32:39 >> This is very helpful for us to know because we try to get ballpark estimates

32:41 because we try to get ballpark estimates

32:41 because we try to get ballpark estimates of how much they're spending on the

32:42 of how much they're spending on the

32:42 of how much they're spending on the podcast right now. This helped us anchor

32:44 podcast right now. This helped us anchor

32:44 podcast right now. This helped us anchor our own pricing later on. But I think

32:47 our own pricing later on. But I think

32:47 our own pricing later on. But I think the way that this can be said is super

32:48 the way that this can be said is super

32:48 the way that this can be said is super simple, right? I'm like, so instead of

32:50 simple, right? I'm like, so instead of

32:50 simple, right? I'm like, so instead of saying it the way we hunted with a bit

32:52 saying it the way we hunted with a bit

32:52 saying it the way we hunted with a bit of hesitation, the way you ask it is, so

32:54 of hesitation, the way you ask it is, so

32:54 of hesitation, the way you ask it is, so I know that you guys are spending a

32:55 I know that you guys are spending a

32:55 I know that you guys are spending a bunch of time on this podcast and I

32:57 bunch of time on this podcast and I

32:57 bunch of time on this podcast and I wonder how much the costs proportionally

32:59 wonder how much the costs proportionally

32:59 wonder how much the costs proportionally scale to that. So if you could give us a

33:01 scale to that. So if you could give us a

33:02 scale to that. So if you could give us a ballpark estimate of how much the cost

33:04 ballpark estimate of how much the cost

33:04 ballpark estimate of how much the cost is for each episode that you're

33:05 is for each episode that you're

33:06 is for each episode that you're producing, that would also be very

33:07 producing, that would also be very

33:07 producing, that would also be very helpful before we move into our demo. So

33:10 helpful before we move into our demo. So

33:10 helpful before we move into our demo. So that's another way of saying this with a

33:12 that's another way of saying this with a

33:12 that's another way of saying this with a little more confidence and a little more

33:13 little more confidence and a little more

33:13 little more confidence and a little more panache. Yeah, I would need to look up

33:16 panache. Yeah, I would need to look up

33:16 panache. Yeah, I would need to look up the production like the the booking

33:19 the production like the the booking

33:19 the production like the the booking cost, but um I think it's more about the

33:23 cost, but um I think it's more about the

33:23 cost, but um I think it's more about the time that we spend that we spend maybe

33:28 time that we spend that we spend maybe

33:28 time that we spend that we spend maybe >> a couple of days uh uh no maybe a day of

33:31 >> a couple of days uh uh no maybe a day of

33:32 >> a couple of days uh uh no maybe a day of work or one and a half day of both of

33:34 work or one and a half day of both of

33:34 work or one and a half day of both of us. I think what I'll do now is quickly

33:36 us. I think what I'll do now is quickly

33:36 us. I think what I'll do now is quickly walk you through like I said what we do

33:38 walk you through like I said what we do

33:38 walk you through like I said what we do for one of our most recent partnerships

33:41 for one of our most recent partnerships

33:41 for one of our most recent partnerships so you can see what are the kind of

33:43 so you can see what are the kind of

33:43 so you can see what are the kind of services that we provide. I have way too

33:46 services that we provide. I have way too

33:46 services that we provide. I have way too many tabs open. Please don't mind. Let

33:48 many tabs open. Please don't mind. Let

33:48 many tabs open. Please don't mind. Let me know if you can see my screen.

33:50 me know if you can see my screen.

33:50 me know if you can see my screen. >> I don't think this is necessarily a bad

33:52 >> I don't think this is necessarily a bad

33:52 >> I don't think this is necessarily a bad thing. Too many tabs open. This

33:53 thing. Too many tabs open. This

33:54 thing. Too many tabs open. This humanizes you in a way because a lot of

33:55 humanizes you in a way because a lot of

33:56 humanizes you in a way because a lot of times you know a lot of people have tabs

33:57 times you know a lot of people have tabs

33:57 times you know a lot of people have tabs open. So it's all right.

33:59 open. So it's all right.

33:59 open. So it's all right. >> We can see the screen. Thank you.

34:02 >> We can see the screen. Thank you.

34:02 >> We can see the screen. Thank you. >> Great. So this is your typical uh Bay

34:08 >> Great. So this is your typical uh Bay

34:08 >> Great. So this is your typical uh Bay Area incubator. So essentially they were

34:11 Area incubator. So essentially they were

34:11 Area incubator. So essentially they were averaging about as you can see they had

34:13 averaging about as you can see they had

34:13 averaging about as you can see they had one good episode with Mark Zuckerberg

34:16 one good episode with Mark Zuckerberg

34:16 one good episode with Mark Zuckerberg and then after that they were averaging

34:17 and then after that they were averaging

34:17 and then after that they were averaging 1,200 to 2,000 views and episode for a

34:21 1,200 to 2,000 views and episode for a

34:21 1,200 to 2,000 views and episode for a while. Um and you know they had great

34:24 while. Um and you know they had great

34:24 while. Um and you know they had great guests right that was that was the one

34:25 guests right that was that was the one

34:25 guests right that was that was the one advantage they had uh the C they had

34:30 advantage they had uh the C they had

34:30 advantage they had uh the C they had of course

34:32 of course

34:32 of course um and essentially the bottleneck again

34:35 um and essentially the bottleneck again

34:35 um and essentially the bottleneck again was distribution um so and obviously the

34:38 was distribution um so and obviously the

34:38 was distribution um so and obviously the quality of production could use some

34:39 quality of production could use some

34:39 quality of production could use some work when you have this caliber of

34:41 work when you have this caliber of

34:41 work when you have this caliber of guests.

34:41 guests.

34:41 guests. >> I feel like this could have been a lot

34:43 >> I feel like this could have been a lot

34:43 >> I feel like this could have been a lot shorter. I like that Von hit the main

34:46 shorter. I like that Von hit the main

34:46 shorter. I like that Von hit the main point over here which was distribution.

34:48 point over here which was distribution.

34:48 point over here which was distribution. The other there were two points these

34:50 The other there were two points these

34:50 The other there were two points these guys wanted. distribution and too much

34:51 guys wanted. distribution and too much

34:51 guys wanted. distribution and too much time spent. I feel like we hit one nail.

34:54 time spent. I feel like we hit one nail.

34:54 time spent. I feel like we hit one nail. However, the second nail which is which

34:56 However, the second nail which is which

34:56 However, the second nail which is which is time spent, we could have also tried

34:58 is time spent, we could have also tried

34:58 is time spent, we could have also tried to hit that and being like, you know,

34:59 to hit that and being like, you know,

34:59 to hit that and being like, you know, this client of ours that we're showing

35:01 this client of ours that we're showing

35:01 this client of ours that we're showing screen sharing also spent way too much

35:03 screen sharing also spent way too much

35:03 screen sharing also spent way too much time on the podcast themselves and the

35:05 time on the podcast themselves and the

35:05 time on the podcast themselves and the internal team where they had a lot of

35:07 internal team where they had a lot of

35:07 internal team where they had a lot of other [ __ ] to do as well, right? And by

35:10 other [ __ ] to do as well, right? And by

35:10 other [ __ ] to do as well, right? And by the way, I'm not wearing nail polish or

35:11 the way, I'm not wearing nail polish or

35:12 the way, I'm not wearing nail polish or anything. It's just my finger, right? I

35:14 anything. It's just my finger, right? I

35:14 anything. It's just my finger, right? I stubbed it so hard on the door that it's

35:17 stubbed it so hard on the door that it's

35:17 stubbed it so hard on the door that it's now blue. So, don't do that. So we

35:20 now blue. So, don't do that. So we

35:20 now blue. So, don't do that. So we started partnering with them from this

35:22 started partnering with them from this

35:22 started partnering with them from this episode with the CEO.

35:25 episode with the CEO.

35:25 episode with the CEO. Um and we had an immediate jump like an

35:27 Um and we had an immediate jump like an

35:28 Um and we had an immediate jump like an immediate five or 6x jump in median

35:30 immediate five or 6x jump in median

35:30 immediate five or 6x jump in median number of viewers totally organic.

35:32 number of viewers totally organic.

35:32 number of viewers totally organic. Obviously you know we did some great

35:34 Obviously you know we did some great

35:34 Obviously you know we did some great other episodes with the like. Um and the

35:38 other episodes with the like. Um and the

35:38 other episodes with the like. Um and the advantage with them really was that they

35:40 advantage with them really was that they

35:40 advantage with them really was that they had great guests which full disclosure

35:42 had great guests which full disclosure

35:42 had great guests which full disclosure makes our job very very easy. Well I

35:45 makes our job very very easy. Well I

35:45 makes our job very very easy. Well I mean makes easier significantly easier.

35:48 mean makes easier significantly easier.

35:48 mean makes easier significantly easier. And I think one of the main catalysts

35:49 And I think one of the main catalysts

35:49 And I think one of the main catalysts here was that we added an animated

35:52 here was that we added an animated

35:52 here was that we added an animated trailer at the start. So we have a full

35:54 trailer at the start. So we have a full

35:54 trailer at the start. So we have a full animation division uh internally in the

35:57 animation division uh internally in the

35:57 animation division uh internally in the company which creates these intros um

36:00 company which creates these intros um

36:00 company which creates these intros um and pre-places them before the episode

36:02 and pre-places them before the episode

36:02 and pre-places them before the episode starts. So the goal with these intros

36:05 starts. So the goal with these intros

36:05 starts. So the goal with these intros I'll just play it for a second.

36:07 I'll just play it for a second.

36:07 I'll just play it for a second. >> I can't hear the sound but I I get the

36:09 >> I can't hear the sound but I I get the

36:09 >> I can't hear the sound but I I get the idea. Yeah.

36:10 idea. Yeah.

36:10 idea. Yeah. >> Oh okay. Uh my bad.

36:11 >> Oh okay. Uh my bad.

36:11 >> Oh okay. Uh my bad. >> Maybe screen share with audio.

36:13 >> Maybe screen share with audio.

36:13 >> Maybe screen share with audio. >> Yeah. So this so the so the goal behind

36:15 >> Yeah. So this so the so the goal behind

36:16 >> Yeah. So this so the so the goal behind doing this is to extend the viewer

36:17 doing this is to extend the viewer

36:18 doing this is to extend the viewer retention in the first 30 seconds

36:19 retention in the first 30 seconds

36:19 retention in the first 30 seconds because that tends to be an important

36:21 because that tends to be an important

36:21 because that tends to be an important metric for YouTube to determine how much

36:24 metric for YouTube to determine how much

36:24 metric for YouTube to determine how much they want to push that video

36:25 they want to push that video

36:25 they want to push that video organically. Um and the trailer did

36:28 organically. Um and the trailer did

36:28 organically. Um and the trailer did quite well. We again posted this trailer

36:30 quite well. We again posted this trailer

36:30 quite well. We again posted this trailer separately on LinkedIn and X for the GP

36:32 separately on LinkedIn and X for the GP

36:32 separately on LinkedIn and X for the GP and U was kind enough to comment on it

36:36 and U was kind enough to comment on it

36:36 and U was kind enough to comment on it twice. Um and then it also got picked up

36:39 twice. Um and then it also got picked up

36:39 twice. Um and then it also got picked up by a whole bunch of uh media

36:41 by a whole bunch of uh media

36:41 by a whole bunch of uh media publications that just amplified the

36:43 publications that just amplified the

36:43 publications that just amplified the reach. So apart from the episode itself,

36:46 reach. So apart from the episode itself,

36:46 reach. So apart from the episode itself, we obviously do all the copies, the

36:48 we obviously do all the copies, the

36:48 we obviously do all the copies, the thumbnails uh which is all optimized for

36:51 thumbnails uh which is all optimized for

36:51 thumbnails uh which is all optimized for SEO. Um and then we also do newsletters.

36:55 SEO. Um and then we also do newsletters.

36:55 SEO. Um and then we also do newsletters. This is a newsletter for a separate

36:57 This is a newsletter for a separate

36:57 This is a newsletter for a separate podcast that we made for

37:00 podcast that we made for

37:00 podcast that we made for you founded. Um, now it typically takes

37:04 you founded. Um, now it typically takes

37:04 you founded. Um, now it typically takes anywhere from 120 to 180 days to get

37:09 anywhere from 120 to 180 days to get

37:09 anywhere from 120 to 180 days to get 2,000 newsletter subscribers. We got to

37:11 2,000 newsletter subscribers. We got to

37:11 2,000 newsletter subscribers. We got to about 7,000 in the first two weeks. Um,

37:14 about 7,000 in the first two weeks. Um,

37:14 about 7,000 in the first two weeks. Um, and then apart from that, we do a bunch

37:17 and then apart from that, we do a bunch

37:17 and then apart from that, we do a bunch of short form content, which is how we

37:19 of short form content, which is how we

37:19 of short form content, which is how we started with so it's always been our um

37:22 started with so it's always been our um

37:22 started with so it's always been our um our sort of forte. Then aside from that,

37:25 our sort of forte. Then aside from that,

37:25 our sort of forte. Then aside from that, we do a couple of things on the RSS

37:27 we do a couple of things on the RSS

37:27 we do a couple of things on the RSS feed. For example, I noticed that you

37:29 feed. For example, I noticed that you

37:29 feed. For example, I noticed that you guys aren't uploading video to Spotify.

37:33 guys aren't uploading video to Spotify.

37:33 guys aren't uploading video to Spotify. U which is now a functionality that you

37:36 U which is now a functionality that you

37:36 U which is now a functionality that you do have available, which we've actually

37:37 do have available, which we've actually

37:37 do have available, which we've actually seen really help with our clients.

37:39 seen really help with our clients.

37:39 seen really help with our clients. Another thing that's been super

37:40 Another thing that's been super

37:40 Another thing that's been super important for us is theme page

37:42 important for us is theme page

37:42 important for us is theme page distributions. So, if you know on

37:44 distributions. So, if you know on

37:44 distributions. So, if you know on Instagram and on X, there are these

37:46 Instagram and on X, there are these

37:46 Instagram and on X, there are these pages that will chop up these clips from

37:48 pages that will chop up these clips from

37:48 pages that will chop up these clips from multiple platforms, multiple podcasts

37:51 multiple platforms, multiple podcasts

37:51 multiple platforms, multiple podcasts and post them on their page and they'll

37:53 and post them on their page and they'll

37:53 and post them on their page and they'll tag us as a collaborator. So, this is

37:56 tag us as a collaborator. So, this is

37:56 tag us as a collaborator. So, this is one example. We give them the clip. We

37:58 one example. We give them the clip. We

37:58 one example. We give them the clip. We give them the caption, right? Uh and

38:02 give them the caption, right? Uh and

38:02 give them the caption, right? Uh and they tag our partner podcasts as a sort

38:05 they tag our partner podcasts as a sort

38:05 they tag our partner podcasts as a sort of uh uh in the post which again funnels

38:09 of uh uh in the post which again funnels

38:09 of uh uh in the post which again funnels followers, funnels more mind share

38:11 followers, funnels more mind share

38:11 followers, funnels more mind share around the brand. Um and that's been

38:13 around the brand. Um and that's been

38:13 around the brand. Um and that's been significant in growing some of our

38:15 significant in growing some of our

38:15 significant in growing some of our recent podcast. There's also the

38:16 recent podcast. There's also the

38:16 recent podcast. There's also the pre-production front where we do the

38:18 pre-production front where we do the

38:18 pre-production front where we do the guest research.

38:19 guest research.

38:19 guest research. >> A little lengthy, but I don't have much

38:21 >> A little lengthy, but I don't have much

38:21 >> A little lengthy, but I don't have much feedback here. Maybe because I'm a

38:23 feedback here. Maybe because I'm a

38:23 feedback here. Maybe because I'm a little too involved. Um we have

38:24 little too involved. Um we have

38:24 little too involved. Um we have rehearsed this a thousand times. We've

38:26 rehearsed this a thousand times. We've

38:26 rehearsed this a thousand times. We've said this on sales calls a thousand

38:28 said this on sales calls a thousand

38:28 said this on sales calls a thousand times, so it's pretty standard for us to

38:30 times, so it's pretty standard for us to

38:30 times, so it's pretty standard for us to go through this. But if you feel like

38:31 go through this. But if you feel like

38:31 go through this. But if you feel like there's any room where we could improve,

38:33 there's any room where we could improve,

38:34 there's any room where we could improve, please leave a comment and let me know

38:35 please leave a comment and let me know

38:35 please leave a comment and let me know what you think over here could have been

38:36 what you think over here could have been

38:36 what you think over here could have been better. I know it can be faster. Um, but

38:39 better. I know it can be faster. Um, but

38:39 better. I know it can be faster. Um, but yeah,

38:39 yeah,

38:39 yeah, >> um, we do cheat sheets, the AB testing

38:42 >> um, we do cheat sheets, the AB testing

38:42 >> um, we do cheat sheets, the AB testing of titles, thumbnails, and some of the

38:45 of titles, thumbnails, and some of the

38:45 of titles, thumbnails, and some of the other stuff like the the update stuff,

38:47 other stuff like the the update stuff,

38:47 other stuff like the the update stuff, which is the video editing, the

38:49 which is the video editing, the

38:49 which is the video editing, the >> over here we could have elaborated on

38:50 >> over here we could have elaborated on

38:50 >> over here we could have elaborated on cheat sheet. Like what on earth does a

38:52 cheat sheet. Like what on earth does a

38:52 cheat sheet. Like what on earth does a cheat sheet even mean? This refers to

38:54 cheat sheet even mean? This refers to

38:54 cheat sheet even mean? This refers to creating a package for the guest

38:56 creating a package for the guest

38:56 creating a package for the guest themselves to um post assets from the

38:59 themselves to um post assets from the

38:59 themselves to um post assets from the podcast

39:00 podcast

39:00 podcast >> audio engineering um as we mentioned in

39:03 >> audio engineering um as we mentioned in

39:03 >> audio engineering um as we mentioned in the audit. Do you have any?

39:05 the audit. Do you have any?

39:05 the audit. Do you have any? >> Yeah.

39:07 >> Yeah.

39:07 >> Yeah. >> So, so are you guys uh do the editing or

39:11 >> So, so are you guys uh do the editing or

39:11 >> So, so are you guys uh do the editing or just do the once you I mean we like how

39:14 just do the once you I mean we like how

39:14 just do the once you I mean we like how do can you walk us through let's say

39:17 do can you walk us through let's say

39:17 do can you walk us through let's say what you can do for us in general? what

39:20 what you can do for us in general? what

39:20 what you can do for us in general? what what would be your uh scope

39:22 what would be your uh scope

39:22 what would be your uh scope >> for thumbnail? I think this thumbnail is

39:24 >> for thumbnail? I think this thumbnail is

39:24 >> for thumbnail? I think this thumbnail is a bit too crowded and it goes against

39:26 a bit too crowded and it goes against

39:26 a bit too crowded and it goes against some of the basic design principles that

39:28 some of the basic design principles that

39:28 some of the basic design principles that we like to follow. Not to sound

39:30 we like to follow. Not to sound

39:30 we like to follow. Not to sound provocative, but if you look at Mr.

39:32 provocative, but if you look at Mr.

39:32 provocative, but if you look at Mr. Beast, right, he

39:34 Beast, right, he

39:34 Beast, right, he >> So over here, this is where we went a

39:36 >> So over here, this is where we went a

39:36 >> So over here, this is where we went a little wrong, definitely can improve

39:37 little wrong, definitely can improve

39:37 little wrong, definitely can improve here. He asked the prospect asked about

39:40 here. He asked the prospect asked about

39:40 here. He asked the prospect asked about the scope of services and instead of

39:41 the scope of services and instead of

39:41 the scope of services and instead of exactly giving him hey so here's what we

39:44 exactly giving him hey so here's what we

39:44 exactly giving him hey so here's what we cover end to end and like letting them

39:45 cover end to end and like letting them

39:45 cover end to end and like letting them talk more we ended up going into you

39:48 talk more we ended up going into you

39:48 talk more we ended up going into you know like a little bit critical on their

39:52 know like a little bit critical on their

39:52 know like a little bit critical on their current podcast which I don't think is

39:53 current podcast which I don't think is

39:54 current podcast which I don't think is the best way to go about this. Um we

39:56 the best way to go about this. Um we

39:56 the best way to go about this. Um we ended up commenting on the thumbnail

39:57 ended up commenting on the thumbnail

39:58 ended up commenting on the thumbnail etc. This could have been a lot more

39:59 etc. This could have been a lot more

39:59 etc. This could have been a lot more tasteful.

40:00 tasteful.

40:00 tasteful. >> He literally says 50% of the YouTube

40:03 >> He literally says 50% of the YouTube

40:03 >> He literally says 50% of the YouTube game is title and thumbnail. if you go

40:05 game is title and thumbnail. if you go

40:05 game is title and thumbnail. if you go wrong there.

40:06 wrong there.

40:06 wrong there. >> We're still trying to sell here, which

40:07 >> We're still trying to sell here, which

40:07 >> We're still trying to sell here, which is not what you need to do. He just

40:09 is not what you need to do. He just

40:09 is not what you need to do. He just asked for scope of services and what we

40:11 asked for scope of services and what we

40:11 asked for scope of services and what we could do for them. We only ended up

40:12 could do for them. We only ended up

40:12 could do for them. We only ended up focusing on what we can do for them

40:15 focusing on what we can do for them

40:15 focusing on what we can do for them instead of his original question like,

40:17 instead of his original question like,

40:17 instead of his original question like, "So, what do you guys do? Do you also do

40:18 "So, what do you guys do? Do you also do

40:18 "So, what do you guys do? Do you also do the production?"

40:19 the production?"

40:19 the production?" >> There's no coming back from it. So, um I

40:22 >> There's no coming back from it. So, um I

40:22 >> There's no coming back from it. So, um I think first thing I'll change is the

40:23 think first thing I'll change is the

40:23 think first thing I'll change is the thumbnail and the title, which is

40:25 thumbnail and the title, which is

40:25 thumbnail and the title, which is something that we AB test extensively.

40:28 something that we AB test extensively.

40:28 something that we AB test extensively. for every episode we test 30 to 40

40:31 for every episode we test 30 to 40

40:32 for every episode we test 30 to 40 different variations internally before

40:33 different variations internally before

40:34 different variations internally before the episode goes live and then uh some

40:36 the episode goes live and then uh some

40:36 the episode goes live and then uh some of the copy could use work as for the

40:38 of the copy could use work as for the

40:38 of the copy could use work as for the episode edit again I saw there were a

40:40 episode edit again I saw there were a

40:40 episode edit again I saw there were a lot of abrupt cuts which weren't very

40:42 lot of abrupt cuts which weren't very

40:42 lot of abrupt cuts which weren't very clean so the editorial itself could use

40:45 clean so the editorial itself could use

40:45 clean so the editorial itself could use some work uh adding a trip one of those

40:47 some work uh adding a trip one of those

40:47 some work uh adding a trip one of those animated trailers that I showed I think

40:49 animated trailers that I showed I think

40:49 animated trailers that I showed I think could be another important catalyst then

40:53 could be another important catalyst then

40:53 could be another important catalyst then another thing we do is add inserts so

40:55 another thing we do is add inserts so

40:55 another thing we do is add inserts so for example in this part I is

40:57 for example in this part I is

40:57 for example in this part I is re-watching this part.

40:58 re-watching this part.

40:58 re-watching this part. >> I don't think he needs to know all of

41:00 >> I don't think he needs to know all of

41:00 >> I don't think he needs to know all of this personally. Um we got the sales so

41:02 this personally. Um we got the sales so

41:02 this personally. Um we got the sales so well done but I don't think this was

41:04 well done but I don't think this was

41:04 well done but I don't think this was needed. Like again talking about inserts

41:06 needed. Like again talking about inserts

41:06 needed. Like again talking about inserts we we're too technical already. I don't

41:08 we we're too technical already. I don't

41:08 we we're too technical already. I don't think we need to mention this.

41:09 think we need to mention this.

41:09 think we need to mention this. >> Talking about um you know her critique

41:11 >> Talking about um you know her critique

41:12 >> Talking about um you know her critique of anthropic and all of that. I think

41:14 of anthropic and all of that. I think

41:14 of anthropic and all of that. I think maybe if we add inserts so as in like

41:16 maybe if we add inserts so as in like

41:16 maybe if we add inserts so as in like screenshots to show exactly uh some of

41:20 screenshots to show exactly uh some of

41:20 screenshots to show exactly uh some of her writing which which gives the viewer

41:22 her writing which which gives the viewer

41:22 her writing which which gives the viewer more context right like you might know

41:24 more context right like you might know

41:24 more context right like you might know what what her thoughts on anthropic are

41:27 what what her thoughts on anthropic are

41:27 what what her thoughts on anthropic are the viewers won't and if they don't they

41:29 the viewers won't and if they don't they

41:29 the viewers won't and if they don't they lack context and that will skyrocket

41:32 lack context and that will skyrocket

41:32 lack context and that will skyrocket drop off rates which in turn will

41:34 drop off rates which in turn will

41:34 drop off rates which in turn will obviously hurt engagement and total

41:36 obviously hurt engagement and total

41:36 obviously hurt engagement and total viewership the next thing I would say is

41:38 viewership the next thing I would say is

41:38 viewership the next thing I would say is just u again posting video to Spotify

41:42 just u again posting video to Spotify

41:42 just u again posting video to Spotify Apple podcast such plat platforms. The

41:44 Apple podcast such plat platforms. The

41:44 Apple podcast such plat platforms. The other side of it would be I think things

41:46 other side of it would be I think things

41:46 other side of it would be I think things we mentioned in the audit like uh

41:48 we mentioned in the audit like uh

41:48 we mentioned in the audit like uh LinkedIn, Instagram um and getting the

41:51 LinkedIn, Instagram um and getting the

41:51 LinkedIn, Instagram um and getting the guest to repost, leveraging their

41:53 guest to repost, leveraging their

41:53 guest to repost, leveraging their following.

41:55 following.

41:55 following. >> But in terms of shorts and preparing

41:57 >> But in terms of shorts and preparing

41:57 >> But in terms of shorts and preparing >> Yeah, way too long. Um I feel like we

42:00 >> Yeah, way too long. Um I feel like we

42:00 >> Yeah, way too long. Um I feel like we should have made that way shorter

42:02 should have made that way shorter

42:02 should have made that way shorter >> platforms and how many shorts you would

42:05 >> platforms and how many shorts you would

42:05 >> platforms and how many shorts you would do for podcast and some of the

42:09 do for podcast and some of the

42:09 do for podcast and some of the >> Right. So we we aim to do three shorts

42:12 >> Right. So we we aim to do three shorts

42:12 >> Right. So we we aim to do three shorts every episode. Uh now we'd like to do

42:14 every episode. Uh now we'd like to do

42:14 every episode. Uh now we'd like to do horizontal cuts for LinkedIn and X

42:16 horizontal cuts for LinkedIn and X

42:16 horizontal cuts for LinkedIn and X simply because we've seen those convert

42:18 simply because we've seen those convert

42:18 simply because we've seen those convert better. Um and we do vertical cuts for

42:21 better. Um and we do vertical cuts for

42:21 better. Um and we do vertical cuts for YouTube shorts, Tik Tok, Instagram. Um

42:24 YouTube shorts, Tik Tok, Instagram. Um

42:24 YouTube shorts, Tik Tok, Instagram. Um and we also do the horizontals for blue

42:26 and we also do the horizontals for blue

42:26 and we also do the horizontals for blue sky and threats. So So that's for the

42:29 sky and threats. So So that's for the

42:29 sky and threats. So So that's for the short piece of it. Now these again these

42:32 short piece of it. Now these again these

42:32 short piece of it. Now these again these shorts would be animated. So if you just

42:34 shorts would be animated. So if you just

42:34 shorts would be animated. So if you just want to like drop an example in the

42:36 want to like drop an example in the

42:36 want to like drop an example in the chat. Um, so those these would be

42:38 chat. Um, so those these would be

42:38 chat. Um, so those these would be animated shorts um with the editing with

42:41 animated shorts um with the editing with

42:41 animated shorts um with the editing with the captions, typography, and we'd also

42:44 the captions, typography, and we'd also

42:44 the captions, typography, and we'd also write we also do writing to go along

42:47 write we also do writing to go along

42:47 write we also do writing to go along with it. So we'd have someone come in,

42:49 with it. So we'd have someone come in,

42:49 with it. So we'd have someone come in, write in your voice, write in the

42:51 write in your voice, write in the

42:51 write in your voice, write in the brand's voice.

42:52 brand's voice.

42:52 brand's voice. >> Definitely need to simplify. Thank god

42:53 >> Definitely need to simplify. Thank god

42:53 >> Definitely need to simplify. Thank god I'm actually making this YouTube video

42:55 I'm actually making this YouTube video

42:55 I'm actually making this YouTube video and finding out that our product pitch

42:57 and finding out that our product pitch

42:57 and finding out that our product pitch is way too long.

42:58 is way too long.

42:58 is way too long. >> Voice. Um so yeah

43:03 >> Voice. Um so yeah

43:03 >> Voice. Um so yeah >> and if if we implement all of this like

43:06 >> and if if we implement all of this like

43:06 >> and if if we implement all of this like say shorts animation

43:09 say shorts animation

43:09 say shorts animation inside the video what do you think

43:12 inside the video what do you think

43:12 inside the video what do you think realistically what kind of effects would

43:15 realistically what kind of effects would

43:15 realistically what kind of effects would uh what kind of impact it could be on

43:17 uh what kind of impact it could be on

43:17 uh what kind of impact it could be on views of sub subscribers for this

43:20 views of sub subscribers for this

43:20 views of sub subscribers for this particular video I'm just curious to

43:23 particular video I'm just curious to

43:23 particular video I'm just curious to just

43:25 just

43:25 just get a feel for

43:27 get a feel for

43:27 get a feel for >> like a object effectively.

43:30 >> like a object effectively.

43:30 >> like a object effectively. >> It is first of all very difficult to

43:32 >> It is first of all very difficult to

43:32 >> It is first of all very difficult to give exact view numbers because you know

43:34 give exact view numbers because you know

43:34 give exact view numbers because you know there's obviously social media and not

43:36 there's obviously social media and not

43:36 there's obviously social media and not the algorithms work in their own ways.

43:39 the algorithms work in their own ways.

43:39 the algorithms work in their own ways. Um with of the fact that it already got

43:41 Um with of the fact that it already got

43:41 Um with of the fact that it already got 1.2k 2K views in 3 days. I think it

43:46 1.2k 2K views in 3 days. I think it

43:46 1.2k 2K views in 3 days. I think it would be fair to assume that

43:47 would be fair to assume that

43:48 would be fair to assume that >> Vhan what do you think? I don't want to

43:49 >> Vhan what do you think? I don't want to

43:49 >> Vhan what do you think? I don't want to give out any wild numbers here but we

43:52 give out any wild numbers here but we

43:52 give out any wild numbers here but we have seen

43:53 have seen

43:53 have seen >> two to threex more. Um, I would say at

43:56 >> two to threex more. Um, I would say at

43:56 >> two to threex more. Um, I would say at least on the base number of views

43:58 least on the base number of views

43:58 least on the base number of views because there are some lowhanging fruits

44:00 because there are some lowhanging fruits

44:00 because there are some lowhanging fruits that we could easily correct. But then

44:02 that we could easily correct. But then

44:02 that we could easily correct. But then again, like 80% of podcasting, not to

44:05 again, like 80% of podcasting, not to

44:05 again, like 80% of podcasting, not to sell against ourselves, is mainly guest

44:07 sell against ourselves, is mainly guest

44:07 sell against ourselves, is mainly guest quality and the conversation quality and

44:10 quality and the conversation quality and

44:10 quality and the conversation quality and not necessarily the additional 20%. I

44:14 not necessarily the additional 20%. I

44:14 not necessarily the additional 20%. I would consider us like the last mile of

44:17 would consider us like the last mile of

44:17 would consider us like the last mile of distribution and we'll do as much we as

44:19 distribution and we'll do as much we as

44:19 distribution and we'll do as much we as we can to amplify the core of the

44:22 we can to amplify the core of the

44:22 we can to amplify the core of the podcast itself and the core.

44:25 podcast itself and the core.

44:25 podcast itself and the core. From your professional point of view in

44:27 From your professional point of view in

44:27 From your professional point of view in terms of these guest and conversation

44:30 terms of these guest and conversation

44:30 terms of these guest and conversation and production or whatever quality,

44:32 and production or whatever quality,

44:32 and production or whatever quality, what's your assessment? You can tell me

44:34 what's your assessment? You can tell me

44:34 what's your assessment? You can tell me brutal truth. It's okay.

44:36 brutal truth. It's okay.

44:36 brutal truth. It's okay. >> Be very careful giving out numbers. This

44:38 >> Be very careful giving out numbers. This

44:38 >> Be very careful giving out numbers. This is why I hate giving out numbers. I hate

44:40 is why I hate giving out numbers. I hate

44:40 is why I hate giving out numbers. I hate giving out multipliers to like, hey,

44:42 giving out multipliers to like, hey,

44:42 giving out multipliers to like, hey, what do we think we can come in and do

44:43 what do we think we can come in and do

44:43 what do we think we can come in and do because then that's what they're

44:44 because then that's what they're

44:44 because then that's what they're anchored around. That's what results

44:45 anchored around. That's what results

44:45 anchored around. That's what results they're going to expect and hold you to

44:47 they're going to expect and hold you to

44:47 they're going to expect and hold you to it. Right? So, when it comes to podcast

44:48 it. Right? So, when it comes to podcast

44:48 it. Right? So, when it comes to podcast views or any social media views, you

44:50 views or any social media views, you

44:50 views or any social media views, you can't promise them unless it's a product

44:53 can't promise them unless it's a product

44:53 can't promise them unless it's a product like clipping. Right? on clipping we can

44:54 like clipping. Right? on clipping we can

44:54 like clipping. Right? on clipping we can promise views that's fine on this

44:57 promise views that's fine on this

44:57 promise views that's fine on this however on like podcast views it's so

45:00 however on like podcast views it's so

45:00 however on like podcast views it's so difficult to like accurately tell them

45:02 difficult to like accurately tell them

45:02 difficult to like accurately tell them like yes I think we can get you xyz

45:04 like yes I think we can get you xyz

45:04 like yes I think we can get you xyz views and if you do end up doing that

45:06 views and if you do end up doing that

45:06 views and if you do end up doing that that honestly seems a little scammy cuz

45:09 that honestly seems a little scammy cuz

45:09 that honestly seems a little scammy cuz it's like how on earth are you actually

45:10 it's like how on earth are you actually

45:10 it's like how on earth are you actually going to get so many views that seems

45:12 going to get so many views that seems

45:12 going to get so many views that seems impossible what what are you going to do

45:14 impossible what what are you going to do

45:14 impossible what what are you going to do right so be realistic and tell them that

45:17 right so be realistic and tell them that

45:17 right so be realistic and tell them that look I don't think like we can do like

45:20 look I don't think like we can do like

45:20 look I don't think like we can do like we can't give you a number but this is

45:21 we can't give you a number but this is

45:22 we can't give you a number but this is what we can do I'm I'm 50.

45:24 what we can do I'm I'm 50.

45:24 what we can do I'm I'm 50. >> Prospect was however insistent on

45:25 >> Prospect was however insistent on

45:26 >> Prospect was however insistent on number. So you know I put Vihan on the

45:28 number. So you know I put Vihan on the

45:28 number. So you know I put Vihan on the spot.

45:29 spot.

45:29 spot. >> Real good.

45:32 >> Real good.

45:32 >> Real good. >> I I I don't want to again I don't want

45:33 >> I I I don't want to again I don't want

45:33 >> I I I don't want to again I don't want to try and pinpoint a number which would

45:35 to try and pinpoint a number which would

45:35 to try and pinpoint a number which would make my and SA's job harder. But I think

45:38 make my and SA's job harder. But I think

45:38 make my and SA's job harder. But I think the first goal should be to get up to

45:41 the first goal should be to get up to

45:41 the first goal should be to get up to some of the numbers that she's averaged

45:43 some of the numbers that she's averaged

45:43 some of the numbers that she's averaged on the other podcast appearances she's

45:45 on the other podcast appearances she's

45:45 on the other podcast appearances she's made. So Karen's been on hard fork. I

45:47 made. So Karen's been on hard fork. I

45:48 made. So Karen's been on hard fork. I think she's been on scaling dev. uh and

45:50 think she's been on scaling dev. uh and

45:50 think she's been on scaling dev. uh and she roughly averages I think the

45:51 she roughly averages I think the

45:51 she roughly averages I think the calculation we did internally was 7500

45:54 calculation we did internally was 7500

45:54 calculation we did internally was 7500 views an episode. So that would be the

45:56 views an episode. So that would be the

45:56 views an episode. So that would be the first benchmark, right? How do we get up

45:58 first benchmark, right? How do we get up

45:58 first benchmark, right? How do we get up to averaging her on um having like the

46:02 to averaging her on um having like the

46:02 to averaging her on um having like the same views, same engagement as her other

46:04 same views, same engagement as her other

46:04 same views, same engagement as her other podcasts, right? Because obviously that

46:06 podcasts, right? Because obviously that

46:06 podcasts, right? Because obviously that incentivizes her to want to repost. No

46:08 incentivizes her to want to repost. No

46:08 incentivizes her to want to repost. No one wants to go on a podcast and get a

46:09 one wants to go on a podcast and get a

46:09 one wants to go on a podcast and get a few hundred views. So

46:11 few hundred views. So

46:11 few hundred views. So >> So now what we do whenever we have um

46:13 >> So now what we do whenever we have um

46:13 >> So now what we do whenever we have um whenever we want to give out numbers, we

46:15 whenever we want to give out numbers, we

46:15 whenever we want to give out numbers, we try to make it relative. So this guest

46:18 try to make it relative. So this guest

46:18 try to make it relative. So this guest has been on other podcast before. How

46:19 has been on other podcast before. How

46:19 has been on other podcast before. How many views has this guest gotten on

46:21 many views has this guest gotten on

46:21 many views has this guest gotten on other podcasts? And then we try to give

46:23 other podcasts? And then we try to give

46:23 other podcasts? And then we try to give a number according to that.

46:25 a number according to that.

46:25 a number according to that. >> Um and we do everything we can in terms

46:27 >> Um and we do everything we can in terms

46:27 >> Um and we do everything we can in terms of the distribution. There's also

46:29 of the distribution. There's also

46:30 of the distribution. There's also inorganics that we do. Um very very

46:32 inorganics that we do. Um very very

46:32 inorganics that we do. Um very very hyperargeted inorganics to reach viewers

46:35 hyperargeted inorganics to reach viewers

46:35 hyperargeted inorganics to reach viewers of other top tech podcast or business

46:37 of other top tech podcast or business

46:37 of other top tech podcast or business podcasts like get up to that 7 and a

46:39 podcasts like get up to that 7 and a

46:39 podcasts like get up to that 7 and a half thousand views um benchmark.

46:42 half thousand views um benchmark.

46:42 half thousand views um benchmark. >> 7,500. That's

46:43 >> 7,500. That's

46:43 >> 7,500. That's >> see we said all of this [ __ ] but the

46:45 >> see we said all of this [ __ ] but the

46:45 >> see we said all of this [ __ ] but the moment you give out a number this is all

46:47 moment you give out a number this is all

46:47 moment you give out a number this is all the person's going to hear. Oh so ah

46:49 the person's going to hear. Oh so ah

46:49 the person's going to hear. Oh so ah that many views. Ah great. It's like the

46:52 that many views. Ah great. It's like the

46:52 that many views. Ah great. It's like the potential target here. You think it's

46:53 potential target here. You think it's

46:53 potential target here. You think it's feasible for this?

46:56 feasible for this?

46:56 feasible for this? >> I don't think we should have even given

46:57 >> I don't think we should have even given

46:57 >> I don't think we should have even given out a number in full transparency right

46:59 out a number in full transparency right

46:59 out a number in full transparency right now when we look at it, right? There's

47:01 now when we look at it, right? There's

47:01 now when we look at it, right? There's no point in giving out numbers just

47:04 no point in giving out numbers just

47:04 no point in giving out numbers just >> depends on the guest depends on each

47:06 >> depends on the guest depends on each

47:06 >> depends on the guest depends on each guest, right? So the baseline for each

47:08 guest, right? So the baseline for each

47:08 guest, right? So the baseline for each guest because let's say you get Mark

47:10 guest because let's say you get Mark

47:10 guest because let's say you get Mark Zuckerberg on now 7.5K would be a little

47:13 Zuckerberg on now 7.5K would be a little

47:14 Zuckerberg on now 7.5K would be a little um uncondition.

47:15 um uncondition.

47:15 um uncondition. >> Yeah.

47:18 >> Yeah.

47:18 >> Yeah. >> Okay.

47:19 >> Okay.

47:19 >> Okay. And um okay, let's talk numbers. Uh

47:22 And um okay, let's talk numbers. Uh

47:22 And um okay, let's talk numbers. Uh what's what's your what's your guys um

47:26 what's what's your what's your guys um

47:26 what's what's your what's your guys um how do you guys charge and what's your

47:28 how do you guys charge and what's your

47:28 how do you guys charge and what's your pricing model and help help us to

47:31 pricing model and help help us to

47:31 pricing model and help help us to understand things

47:32 understand things

47:32 understand things >> before jumping into pricing. So now he's

47:34 >> before jumping into pricing. So now he's

47:34 >> before jumping into pricing. So now he's talking about pricing which is you know

47:35 talking about pricing which is you know

47:35 talking about pricing which is you know very well due. We're towards the end of

47:37 very well due. We're towards the end of

47:37 very well due. We're towards the end of the call. We're already over time now. I

47:39 the call. We're already over time now. I

47:39 the call. We're already over time now. I should have also said like it's better

47:41 should have also said like it's better

47:41 should have also said like it's better to pitch them around distribution and

47:42 to pitch them around distribution and

47:42 to pitch them around distribution and views. I mean sorry time saved instead

47:45 views. I mean sorry time saved instead

47:45 views. I mean sorry time saved instead of views right which you know giving out

47:46 of views right which you know giving out

47:46 of views right which you know giving out a number is not the best. We should have

47:48 a number is not the best. We should have

47:48 a number is not the best. We should have told them like, hey, you know what we

47:49 told them like, hey, you know what we

47:49 told them like, hey, you know what we can do is make sure that you're hands

47:51 can do is make sure that you're hands

47:51 can do is make sure that you're hands off and do as much distribution as

47:53 off and do as much distribution as

47:53 off and do as much distribution as possible instead of giving a number.

47:54 possible instead of giving a number.

47:54 possible instead of giving a number. >> Sure thing.

47:55 >> Sure thing.

47:55 >> Sure thing. >> Enterprising.

47:56 >> Enterprising.

47:56 >> Enterprising. >> Um, so we have a fixed retainer and then

47:59 >> Um, so we have a fixed retainer and then

47:59 >> Um, so we have a fixed retainer and then we have a per episode variable cost. The

48:03 we have a per episode variable cost. The

48:03 we have a per episode variable cost. The fixed retainer is six grand a month and

48:05 fixed retainer is six grand a month and

48:05 fixed retainer is six grand a month and then we have 2.5k per episode uh for up

48:09 then we have 2.5k per episode uh for up

48:09 then we have 2.5k per episode uh for up to two episodes.

48:11 to two episodes.

48:11 to two episodes. Then for the next two episodes from

48:13 Then for the next two episodes from

48:13 Then for the next two episodes from episode 2 to four it drops to two here

48:15 episode 2 to four it drops to two here

48:15 episode 2 to four it drops to two here because we got some economies of scale

48:18 because we got some economies of scale

48:18 because we got some economies of scale and we have a minimum contract term of 6

48:21 and we have a minimum contract term of 6

48:21 and we have a minimum contract term of 6 months.

48:21 months.

48:21 months. >> I should have not paused between the

48:23 >> I should have not paused between the

48:23 >> I should have not paused between the minimum contract term

48:24 minimum contract term

48:24 minimum contract term >> in four

48:27 >> in four

48:27 >> in four episodes per month. How much it would

48:31 episodes per month. How much it would

48:32 episodes per month. How much it would be around uh 15?

48:35 be around uh 15?

48:35 be around uh 15? >> 15,000.

48:37 >> 15,000.

48:37 >> 15,000. >> I did some quick maths in my head. I

48:38 >> I did some quick maths in my head. I

48:38 >> I did some quick maths in my head. I should not have said around like a

48:40 should not have said around like a

48:40 should not have said around like a [ __ ] dumbass.

48:41 [ __ ] dumbass.

48:41 [ __ ] dumbass. >> Correct.

48:43 >> Correct.

48:43 >> Correct. >> Okay.

48:44 >> Okay.

48:44 >> Okay. >> And how flexible you are.

48:48 >> And how flexible you are.

48:48 >> And how flexible you are. >> Um are

48:51 >> Um are

48:51 >> Um are >> because normally you would also do all

48:53 >> because normally you would also do all

48:53 >> because normally you would also do all the production editing on

48:56 the production editing on

48:56 the production editing on >> that

48:56 >> that

48:56 >> that >> considering that you don't need to do

48:58 >> considering that you don't need to do

48:58 >> considering that you don't need to do this part.

48:59 this part.

48:59 this part. >> This does consuction

49:02 >> This does consuction

49:02 >> This does consuction involved. Um right. So we can we can go

49:06 involved. Um right. So we can we can go

49:06 involved. Um right. So we can we can go back and have a look at our pricing

49:08 back and have a look at our pricing

49:08 back and have a look at our pricing because our pricing is pretty

49:09 because our pricing is pretty

49:09 because our pricing is pretty standardized across clients. But if

49:11 standardized across clients. But if

49:11 standardized across clients. But if we're not going for let's say the

49:12 we're not going for let's say the

49:12 we're not going for let's say the pre-production arm which is guest

49:14 pre-production arm which is guest

49:14 pre-production arm which is guest booking or any of the guest research we

49:17 booking or any of the guest research we

49:17 booking or any of the guest research we could have a little bit of flexibility

49:19 could have a little bit of flexibility

49:19 could have a little bit of flexibility and obviously remove that from the scope

49:22 and obviously remove that from the scope

49:22 and obviously remove that from the scope and reduce pricing there. Um but yeah,

49:28 and reduce pricing there. Um but yeah,

49:28 and reduce pricing there. Um but yeah, >> yeah, I mean I think sorry.

49:37 >> Yeah. Um I think uh I know you guys are

49:41 >> Yeah. Um I think uh I know you guys are

49:41 >> Yeah. Um I think uh I know you guys are a little

49:41 a little

49:41 a little >> So again, what just happened there? Um

49:44 >> So again, what just happened there? Um

49:44 >> So again, what just happened there? Um talk about your pricing and then once

49:46 talk about your pricing and then once

49:46 talk about your pricing and then once you give your pricing, try to stay

49:48 you give your pricing, try to stay

49:48 you give your pricing, try to stay quiet. Try to make them ask questions.

49:50 quiet. Try to make them ask questions.

49:50 quiet. Try to make them ask questions. Be confident in the way you give

49:51 Be confident in the way you give

49:51 Be confident in the way you give pricing. Then they asked if we have any

49:53 pricing. Then they asked if we have any

49:53 pricing. Then they asked if we have any flexibility. Rule of thumb, even if you

49:56 flexibility. Rule of thumb, even if you

49:56 flexibility. Rule of thumb, even if you do have flexibility and you're making

49:57 do have flexibility and you're making

49:57 do have flexibility and you're making good margin, you don't immediately say,