24 Hours with Good Good Golf

0:00 We spent the day with the guys behind GoodGoodGolf [music] to learn

0:03 how they became one of the most successful sports channels on YouTube.

0:07 What do you think makes a good GoodGood video?

0:12 [screaming] Now the thing is, we don't really watch or play golf.

0:14 I think that was my first time hitting a ball on a golf [music] course.

0:17 How often do you golf?

0:18 Not.

0:19 But we do have a deep passion for telling stories

0:21 in sports and they've always been a big part of our lives.

0:27 Today, the biggest shift taking place in sports is that some

0:31 of the best stories are no longer in the hands of the networks,

0:34 but with the athletes themselves and the super fans.

0:37 Creators are now some of the most influential faces in sports

0:40 media and at the center of that shift is GoodGoodGolf.

0:44 What started with friends posting their golf

0:46 videos on YouTube has turned into a sensation.

0:49 GoodGood is a powerful force in the game with a huge legion of fans.

0:54 In the last year, they raised $45 million to grow their company,

0:57 launched an apparel and equipment line

0:59 in over 800 Dick's Sporting Goods locations,

1:01 and signed a multi-year deal with the PGA Tour.

1:04 And they have become a breakout business success worth studying.

1:08 We made over $100,000 in 8 minutes.

1:11 So, [music] as we play,

1:12 you'll learn the four secrets to GoodGood success and how they've

1:15 managed to capture attention [music] when it's only getting harder to do.

1:24 All right.

1:25 So, we are at this golf course right now.

1:27 It's called Tribute.

1:29 It's in Dallas.

1:29 We're about to play golf with a couple of the guys,

1:32 Matt Scharff, Bobby, Colin, and Max.

1:35 It's Samir and Matt versus Colin and me and Colin.

1:38 Well, here we are, huh?

1:40 Here we are.

1:40 Here we are.

1:42 uh this might sound like an obvious question.

1:43 Oh boy.

1:44 But [laughter] but everybody has their own clubs?

1:47 Yeah.

1:48 Yeah.

1:49 What do you mean like our own just like our own set of clubs?

1:52 Yeah.

1:52 Oh boy, Samir.

1:54 We uh okay.

1:54 [laughter] We got a lot to talk about, don't we?

1:58 We're playing the best of three holes in what's called a scramble,

2:02 meaning each player on the team will hit,

2:03 but then they'll choose the best ball and play that one,

2:06 which more often than not is going to come

2:08 from our teammate who has a lot more experience than we do.

2:10 But we may surprise you.

2:12 My goal is number one to win.

2:15 Number two to not lose my ball.

2:17 Okay.

2:17 That see, not losing a ball,

2:19 that is always an amazing That is like my goal every time.

2:21 If I can not lose a ball, that's a that's a good day.

2:25 All right, everyone ready?

2:29 Oh my goodness.

2:30 Brother.

2:30 That's a beautiful shot.

2:31 That's absolutely crushed.

2:32 Woo!

2:33 What the heck?

2:34 There you go.

2:34 But that was supposed to go over there.

2:35 That's okay.

2:36 I think that's fine over there.

2:37 Okay.

2:38 Great freaking drive.

2:38 I can whack on this thing.

2:42 Holy mother of goodness.

2:45 Guys, what are we talking about here?

2:47 Where did that go?

2:47 That like went in That's like on the green.

2:49 That's in outer space.

2:50 Well, all right.

2:51 What What just happened?

2:52 Are we good?

2:52 I think so.

2:53 I hit a pretty good shot.

2:57 Okay, I absolutely love that.

2:59 That's money.

3:00 All right, at least it's straight.

3:01 Absolutely.

3:02 that, that's actually beautiful.

3:04 That's perfect.

3:05 Let's go.

3:06 Wait, you guys can see where this ball's going.

3:08 Yeah.

3:08 Like you you're clear on where the ball is going.

3:10 in on the ball watching.

3:11 I've absolutely no idea where that ball went.

3:12 We're playing a scramble, so like we'll take the best shot out of us two.

3:16 Colin, let's go.

3:17 Okay.

3:18 I literally have no idea where that's going.

3:21 right just left of the pin.

3:22 How far?

3:23 No, it's like 40 yards.

3:24 I I think literally 6370 Could be anywhere.

3:27 I have no idea where this is.

3:28 Let's go.

3:29 Hey, this is team Colin right here.

3:30 Here we go.

3:30 After we teed off, the first [music] reason why

3:33 GoodGood has become so successful was made pretty clear.

3:36 See, that's the beautiful thing about golf is like we

3:39 don't have [music] to set up a script or anything.

3:40 It's a sport.

3:41 There's going to be problem and solution all the time.

3:43 So, the sport of golf kind of creates a plot.

3:46 Cuz you're going to hit it in the rough,

3:47 you have to figure out how it then obviously

3:49 competition amongst [music] some of these six to eight guys.

3:51 Sometimes what do we have?

3:51 10, 12 guys in a video?

3:53 I think that's what it is.

3:54 We don't script anything.

3:56 We just kind of go play a sport and what unfolds unfolds.

4:00 I kind of like it.

4:00 It's just authentic and genuine.

4:02 Just go golf.

4:03 It keeps you authentic.

4:04 It does.

4:04 Plus the sport's going to keep you authentic, too.

4:06 You can't You can't fake golf.

4:07 You got to go do it.

4:08 the hell out of this.

4:09 Yeah.

4:09 Yeah.

4:10 Exactly.

4:11 Like Bobby said, golf [music] makes for the perfect story.

4:14 The best stories are really just a series

4:16 of problems that the audience is waiting to be solved.

4:20 If there's no problem, there's no story.

4:22 And golf, along with all sports really, provides the perfect framework for this.

4:26 Each shot in golf is a new problem that the audience is waiting to be solved.

4:31 So, this is what's called the two two-tiered green.

4:33 Okay.

4:34 You see the first bump?

4:35 That's the first tier.

4:36 Okay.

4:36 And then you get up over the second hump and that's the second tier.

4:40 And it's a very difficult shot cuz you kind of want

4:42 to land it in the second tier and like let it bounce.

4:44 But we're not going to talk about that.

4:45 You're going to step up and you're going to dial

4:47 this in and you're going to probably make it.

4:49 Wow.

4:49 But I'm trying to go to the second tier.

4:51 Yeah.

4:51 Yeah.

4:51 So, I got to hit it kind of hard.

4:53 Yeah, not too hard.

4:54 Yeah.

4:55 When you're doing a GoodGood video

4:57 like are the stakes typically just competition?

5:01 Friendly competition or do you guys add any other stakes?

5:04 There's about a million on the line every time we play.

5:05 Okay, got it.

5:06 That's behind the scenes.

5:07 Yeah.

5:07 We do this thing called the GoodGood Cup where it's

5:09 17 to 18 videos and every video has a point system.

5:13 Yeah.

5:13 So, if you do poorly in one video, it affects the outcome of all 18 videos.

5:17 Uh So, those always get super competitive and at the end of the day,

5:20 you're going to get competitive with your buddies.

5:21 Yeah.

5:21 Yeah.

5:22 You got six, seven dudes out on the course.

5:23 Yeah.

5:24 But it's fun.

5:25 I think feel like people enjoy that.

5:26 Yeah, they do.

5:27 All right.

5:27 Well, let me let me hit this Let me get in there.

5:30 All right.

5:31 If this goes in, we'll do a $5,000 GoodGood gift card giveaway.

5:34 Wow.

5:34 Here's the stakes.

5:35 Damn.

5:37 Stakes.

5:40 Yeah.

5:40 Yeah, we were We were talking during the sketch show.

5:42 Yeah.

5:43 Not the worst thing in the world.

5:44 Not the worst thing in the world.

5:46 Not the worst thing in the world.

5:48 Good for you.

5:48 Yeah, we can do that.

5:49 We're going to add some extra stakes to this game.

5:52 Every time we flub a shot like Samir just did,

5:55 we'll add a piece of our Press Publish merch to a bundle

5:58 that we'll give away to one of you in the comments.

6:00 To enter, you just need to comment below team Colin or team Samir.

6:03 But to make it even more interesting, GoodGood said that they would add some

6:07 of their merch as well whenever they flub a shot.

6:10 And if we don't message you and you don't win,

6:12 you can still purchase a collaborative Press Publish times GoodGood bundle

6:15 on our store thanks to a feature from the sponsor of this episode, Shopify.

6:19 Shopify has truly allowed us to turn so many

6:22 of the ideas that Samir and I have into actual businesses.

6:26 And to this day, one of the most impactful things

6:28 in our career has been seeing people wear our Press Publish merch.

6:33 And for GoodGood, like most creators, they built their business on Shopify.

6:36 What was the pitch and why did you know it was going to work?

6:40 Um it was content-focused apparel company.

6:44 It is hands-down one of the things they do best

6:46 and we'll touch on that a little bit later in the episode.

6:48 We found that one of the best ways

6:50 to grow on YouTube was to collaborate with other creators.

6:53 And now that's something you can do directly within Shopify with Collective.

6:56 With Shopify Collective,

6:58 creators can now collaborate with brands and other

7:01 creators by selling their products within their stores.

7:04 So, you can give your audience products

7:05 they might like without actually carrying new inventory.

7:08 And then when you sell an order on your store,

7:10 it goes directly to that brand or creator so that they can actually fulfill it.

7:14 Once you download the app,

7:15 you just go into your Shopify admin and you'll see Collective right there.

7:18 I sent a sign-up link to the guys at GoodGood.

7:21 We talked through the items that we wanted to include together [music]

7:23 and they showed up right here in Shopify so that I could add

7:26 them to the bundle before adding my own image and [music] setting it live.

7:29 So, if you're a creator or an entrepreneur and you have an idea,

7:32 you can click the link in the description [music]

7:35 shopify.com/colinandsamir and you can get a free

7:36 trial to get your store started.

7:39 And now for the rest of the episode, whenever we hit a really bad shot,

7:42 you'll see the product that we added in the bottom corner thanks to Shopify.

7:49 Ooh.

7:50 Go.

7:50 Beautiful.

7:51 Don't go up there.

7:52 Get legs.

7:53 Sit.

7:53 Get legs.

7:54 Get up there.

7:54 Get up there.

7:54 Get up there.

7:55 Get up there.

7:55 Yes.

7:56 All right, I get it now.

7:57 I'll get it.

7:58 And then you just do that every single time and we'll never lose.

8:01 This is probably the hardest shot

8:02 in golf the least practiced by amateur golfers.

8:05 It's a hard shot.

8:06 There's multiple ways you could approach it.

8:07 You could kind of hit behind it, explode it out,

8:08 or you could pick it and get it up there.

8:10 Literally the hardest shot in golf consensus amongst everyone.

8:13 hear that?

8:13 Yeah, you got it.

8:15 Try opening the face a little bit and just swinging at it.

8:18 Yeah, just swing at it.

8:20 Just get it.

8:22 That's good.

8:23 Hey!

8:24 That's good.

8:25 Honestly, the fact that we were out, that was amazing.

8:27 That was impressive.

8:31 Oh, there we go, Colin.

8:32 Go.

8:32 Get up there.

8:34 That's going to be a tough putt, but I'll take it.

8:36 I feel like at this point, I don't know the speed of the greens.

8:40 I just send it.

8:42 Okay.

8:43 Send it.

8:43 Send it is my advice.

8:44 Loud and clear.

8:47 I sent it too much.

8:48 Hey, that's That's better than back down here.

8:53 Okay.

8:54 Come on.

8:56 Okay.

8:55 Colin Ross.

8:56 Let's go.

8:56 Great putt.

8:59 How hard do I want to hit this?

9:00 Just feel it.

9:01 Let your body tell you.

9:02 Yeah.

9:06 Oh my do it.

9:07 Let your BODY DO IT!

9:08 LET YOUR BODY DO IT!

9:11 LET your body work.

9:13 Damn.

9:14 Let's go.

9:15 Wow, that felt good.

9:16 With Samir sinking that putt,

9:18 he and Matt go up one nothing in this best of three holes challenge.

9:22 Also like back to the creation of the videos,

9:24 I feel like it's pretty clear we just We just follow with the camera.

9:27 Yeah, of course.

9:28 I like too that like Max, I can hear you.

9:30 When Colin speaks, I can hear Colin behind the camera.

9:32 It's just super comfortable.

9:34 Like that's the difference between YouTube and TV.

9:36 You're never going to hear the guy behind the camera ask that question.

9:39 Yeah.

9:40 Yeah.

9:40 [music] I really uh when I dreamt up how this was going to play out today,

9:44 I didn't didn't foresee Samir making that putt and him being on top.

9:48 But but that's golf, I guess.

9:49 And you freaking knocked it in.

9:51 What a dog.

9:52 really fun.

9:52 So, wait, your story is you You pursuing acting, weren't you?

9:56 Sure was, I uh went to college at Sterling, Kansas.

10:00 Okay.

10:00 Uh and was pursuing um [laughter] I did a lot of theater stuff.

10:06 I really really loved performing in front of people.

10:09 I loved watching like people laugh if I said something funny.

10:11 That was always kind of like a dream yeah for me to like go to college

10:14 and then do theater and then get on Broadway or if I got really good at golf,

10:19 go to Q school, get my card, go to the tour.

10:22 And as you can see, none of that worked out.

10:24 Yeah, well.

10:25 But you're doing both the things.

10:26 But I am kind of doing both.

10:27 You're performing and you're playing golf.

10:29 Yeah, and that's what I started to realize after

10:31 I had gotten in gotten into YouTube a little bit.

10:33 Uh me, Garrett, and Stephen, we filmed a bunch of videos together,

10:36 built GM Golf up pretty big,

10:38 and kind of changed the game for golf, playing with frying pans,

10:43 the wheel not a deal was a big success, a big hit.

10:45 And so like we're really doing crazy things,

10:47 playing with spatulas on the golf course, and people were like, "Brother,

10:50 like they're so accustomed to golf club, golf ball, tee, Yeah.

10:54 no talking.

10:55 Right.

10:55 And and I am an absolute, as you can tell, maniac.

10:59 Right.

10:59 Right.

10:59 Right.

10:59 So I bring that to the YouTube game,

11:01 and people are like, "Dude, this guy needs to shut it down.

11:03 Shut it down." The second reason [music] Good Good has

11:06 been so successful is that they respect their audience's time,

11:09 which is something that many legacy media outlets don't do.

11:12 [music] Did you realize it was boring?

11:15 Yeah, I grew up every Thanksgiving,

11:17 [music] my grandpa would turn on golf to fall asleep.

11:20 Like that was his [laughter] that was his nap time.

11:23 Yeah.

11:24 [music]

11:23 There's just not enough action for them to not be showing more personality.

11:27 Compared to where it used to be.

11:29 This for birdie and 14.

11:33 Good Good and the top sports creators today have

11:36 innovated on their game to make [music] it move faster,

11:38 be more visual, and packed with way more personality.

11:45 [screaming and groaning] I go first?

11:51 Yep.

11:53 Oh.

11:54 Where'd it go?

11:55 I lost it.

11:55 Yeah, I went way under.

11:57 Not good.

11:58 It's more of a pop fly.

12:00 I think we're in his head after that putt.

12:02 Yeah, you're in everybody's head.

12:03 You're in my head even.

12:04 That was freaking nuts.

12:05 [laughter] Let's go do it again.

12:07 Let's do it.

12:09 I got one.

12:10 If you teed it up a little lower, you'd be cranking it.

12:11 I'll take one more just We'll practice.

12:14 Even go a little bit lower than that.

12:16 You good, man?

12:17 Everything all right, or am I in your head from that putt?

12:23 Oh, he said hello.

12:25 All right.

12:26 I'll see you on the green, man.

12:27 Don't even worry about it.

12:28 That has some speed.

12:30 All right.

12:30 All right.

12:30 I think we may both have a future in golf here.

12:34 Wow, that was crickets.

12:35 Nothing.

12:35 Oh, yeah.

12:36 Future Future Golf College coming in hot.

12:38 Yeah, thanks for the confidence.

12:38 You should start a golf channel, dude.

12:39 Yeah.

12:40 Cool.

12:40 Yeah.

12:43 [laughter] So it'll be instead of GM Golf, it's CS Golf.

12:44 CS Golf.

12:45 CS Golf.

12:46 Colin's got a lot of movement before he hits.

12:48 Yeah.

12:48 Yeah, I got to Yeah.

12:49 Got to come like he's warming up his body.

12:53 Oh my god.

12:55 Sit.

12:56 That hole.

12:57 That's straight downwind.

12:58 That is a bomb.

12:59 the green?

13:00 No, there's some crap over there.

13:01 There's a little creek and like stuff that comes out over there.

13:05 You're the dog.

13:06 You're the dog we've been needing.

13:08 [laughter] You're the dog.

13:09 You guys really could capture the Indian market if you let me in the group.

13:13 You know?

13:13 I'm trying, man.

13:14 of Indian golfers out there.

13:15 I'm only got 8%.

13:16 I can't do it all, man.

13:19 [laughter] All right.

13:19 That's a good warm-up.

13:20 Yeah.

13:20 Yeah, that's the This what you guys do?

13:22 the Phelps?

13:22 Is that what he does?

13:23 Yeah.

13:24 Just dive in.

13:26 There it is.

13:28 Yeah.

13:29 Yeah, it's going to be big.

13:33 Yeah.

13:34 Hey.

13:34 It's in play.

13:35 We'll fix that in post.

13:36 Yeah.

13:36 It's all right.

13:37 Yes.

13:37 Yep, add a different tracer.

13:38 Yep.

13:39 I loved I loved when you hit the fairway.

13:40 [laughter] I love when you hit the fairway.

13:43 man.

13:46 Well, that's in the hole.

13:46 That's his fourth one one.

13:48 Get a big hop.

13:50 That's going to be right up there.

13:51 Good ball.

13:52 Wow.

13:52 All right.

13:52 So what do we do now?

13:53 Do I hit my ball?

13:54 No.

13:55 No.

13:55 Okay.

13:55 Now we go pick it up.

13:56 Still don't get it.

13:56 He always hits He always hits Shark's ball.

13:58 Come with me.

13:59 All right.

14:00 Come with me.

14:01 I'll take you where you need to go.

14:03 We'll just stop the video on my putt.

14:05 As a reminder, because Samir sunk that putt,

14:07 and considering we're only playing three holes,

14:09 Colin and I have to win this hole in order to tie it up.

14:13 [music] Because if we lose, the game is over,

14:15 and there's no way that we can earn more points than them.

14:20 Well, one more.

14:21 One more.

14:21 One Yep.

14:22 Yep.

14:22 No one saw it.

14:23 No one saw Samir really just flubbing that shot.

14:24 Oh, yeah.

14:25 Wow.

14:25 He's going to pretend like that didn't happen, but it totally did.

14:27 Well, Molly.

14:29 Yep.

14:29 Yep.

14:29 Don't even worry about it.

14:30 Yep.

14:33 Hey, Samir.

14:34 Yeah.

14:34 Is that your second shot?

14:35 No.

14:36 Okay.

14:37 Interesting.

14:38 I would say nothing.

14:41 Oh, man.

14:43 All right, straight into the sand trap.

14:45 That was great contact.

14:47 Good contact.

14:48 Great contact.

14:48 Again, this is a very difficult shot in golf.

14:53 Wow.

14:53 Go go go go go.

14:55 Wow.

14:56 Gosh dang it.

14:57 See, Samir, that is what I like to say sucked.

15:00 I know you probably thought it was good, but it was great.

15:02 I needed to carry like another 3 yards and it would have hit the green.

15:05 I'm in the sand pit.

15:06 Is that what it's called?

15:06 Sand pit?

15:07 Sand pit, the bunker.

15:08 I'm in the bunker.

15:09 I want to say it's probably like a 50 or 60% swing for you on this.

15:16 They have a They're in a great spot here.

15:22 That is amazing.

15:24 Oh, what a spin.

15:26 Great shot, though.

15:27 Yeah, that was great.

15:27 That's like a great feeling.

15:29 I think I'm going to start golfing.

15:31 Yeah, he's like annoyingly good at that thing.

15:34 Yeah, he's pretty good at golf.

15:36 Yeah.

15:39 Yep, that's bad.

15:42 Actually, might not be bad.

15:42 not bad, right?

15:44 Your guys' stuff is, I would assume, majority watched on television.

15:48 Or a high percentage is watched on living room TVs, right?

15:51 Yeah, that's where I think like 70% of our viewers come.

15:54 70% of your viewers come from a connected TV.

15:56 And they're probably watching for All right,

15:58 Garrett told us they're watching for 50 minutes on average, right?

16:01 So like They have a little reality TV.

16:03 It's a reality show, right?

16:04 Yeah, they're watching a reality show.

16:05 Pretty much.

16:06 If you watch any of Good Good's videos,

16:08 you'll realize that they are really long.

16:10 Just in the past week, they uploaded over 7 hours worth of video.

16:14 And all of this available time is another one

16:16 of the keys to why Good Good has been so successful.

16:19 In a world where so many videos are being uploaded every single day,

16:22 if you want to build a deep connection with an audience,

16:25 you need to give them more time that they can spend with you.

16:27 It's a large part of the reason that streamers are

16:30 some of the most influential creators on the internet today.

16:33 With that in mind, as we look to the future of what happens on this platform,

16:36 like the obvious thing is it's going to move in the direction of where TV was.

16:40 The Sharpen Samir podcast.

16:42 Samir's so talkative, [laughter] and I guess so is Sharpen.

16:45 So it's like I mean,

16:47 I guess that's a pretty good trait to have for y'all's show.

16:49 One of us has to be, [laughter] like it's a talk show, so.

16:52 And we've got Sharpen, he's our talkative one.

16:54 Yeah, you got to have him.

16:55 I'm I'm the Colin.

16:55 I'm like the editor, right?

16:58 [laughter] Truly, I I just I don't know how I ended up on camera,

17:00 but I don't even know who I I'm just Bobby.

17:02 I come out here and golf, [laughter] dog.

17:03 Yeah, we don't just come and I don't think we have a Bobby.

17:06 When did you get the Good Good tattoo?

17:08 Uh which arm is it on again?

17:09 I probably got this 2 and 1/2 years ago.

17:13 2 years ago, 2 and 1/2 years ago.

17:14 How has Good Good changed your life?

17:16 Like so much so that you got a tattoo on your arm.

17:18 It's changed my life in so many ways.

17:20 I mean, I don't know if you know anything

17:22 about this, but I got sober 7 years ago.

17:24 watched your um like hour-long video.

17:26 I said it during the recording that I got like I

17:28 went down a rabbit hole and ended up on your channel.

17:31 Yes, sir.

17:32 Not the whole thing, but I watched a long part of it.

17:34 I give you a lot of credit for that video, man.

17:36 It's not easy to do stuff like that.

17:37 There were a lot of people I looked to that helped me out through those times

17:40 where I did have some struggles with Tourette's

17:41 and everything around that, then drug and alcohol addiction.

17:44 And I'm like, if those people were lucky enough to give

17:46 me so much light and hope when I was in those points,

17:49 I'm blessed have a platform I can be that person to someone as well.

17:51 The biggest thing for me is after putting my parents

17:53 through all that stuff with drugs and alcohol and everything,

17:55 I just want to make them proud.

17:57 That's the biggest thing Good Good's given me is this platform and everything.

18:00 My parents love that I get to travel the world.

18:01 It makes them proud.

18:02 That's awesome, man.

18:04 Yes, sir.

18:05 That's so cool.

18:05 I appreciate you.

18:06 You guys are like you represented well, man.

18:08 Thank you.

18:08 Like all you guys.

18:09 It's fun to watch.

18:10 Thank you, brother.

18:11 All right, here we go.

18:13 Samir just gave me a look like, "Hey,

18:14 man, I'm trying to make this putt." I mean,

18:16 if they miss, y'all got a chance to tie it up.

18:20 Yeah.

18:20 Unless Samir just drops this again.

18:22 It's okay.

18:27 We Oh, what is that?

18:29 I think it helped you.

18:30 Hate to see it.

18:31 Dang it.

18:31 With those two missed putts,

18:33 this was our chance to tie it up and go to a third hole tiebreaker.

18:36 This one is going to break a little bit to the right again.

18:38 It's downhill.

18:39 It's going to be quick.

18:40 It's going to be very quick, not uphill like last time.

18:42 So don't send this one, okay?

18:47 Uh-oh.

18:47 Do it.

18:48 Do it.

18:50 [screaming]

18:50 Let's go, baby.

18:51 Are you kidding me?

18:51 Let's go.

18:55 Brick.

18:56 What a putt.

18:58 All right.

18:58 All right.

18:58 All right.

18:59 He's calling, baby.

19:00 Wait, we're all square?

19:01 Yeah, we got to finish this out.

19:02 He's figuring out.

19:03 I'm getting worse, he's getting better.

19:05 Yeah.

19:05 I'm proud of you.

19:06 That's a freaking putt.

19:07 Are you kidding me?

19:08 Colin and Samir are making putts out here, man.

19:10 All right.

19:11 All right.

19:11 All right.

19:11 I didn't even know how to celebrate.

19:13 I was like, "How do you do this in golf?" It's good, man.

19:15 You're an athlete.

19:18 Literally.

19:19 Dude, that was classic.

19:20 Which way are you and Samir?

19:21 He made a 9-footer.

19:22 That was like a 25-footer.

19:24 That was wild.

19:25 See what I mean?

19:25 That's like with golf, like when that happens,

19:27 you like that is like you want to come back so much.

19:31 You also You're chasing that just like And you forget you're filming.

19:35 And I think that's the important thing.

19:36 100%.

19:37 Our best episodes of our show are when you totally forget there's cameras on.

19:40 100%.

19:41 Hopefully you guys have made some putts.

19:43 All right.

19:43 So now we're in like real competition.

19:45 Yeah, now now it's like Our last hole.

19:48 All right.

19:48 Everything we've done doesn't matter.

19:50 Yeah.

19:50 Okay?

19:51 Now we got to like lock in it's a par three,

19:54 not very long, the wind's in our face.

19:56 Leg will right there coming in hot.

19:58 Got to lock in.

20:00 This is where the stakes get high.

20:02 This is where the stakes get high.

20:03 Cue the music.

20:06 Bobby, how far did you say it is?

20:07 Uh from these tees it's probably about 120 125.

20:12 we going?

20:13 Right here.

20:14 Right there?

20:15 Yeah.

20:15 Samir's looking out here like What kind of course is this?

20:19 I'm just trying to get there.

20:20 Yep.

20:21 You guys got honors.

20:22 It's like mini golf.

20:23 Sometimes the par three is the hard ones though.

20:25 This is mini golf.

20:27 Yeah, for some reason it's more nerve-racking

20:29 when you know you could get it there.

20:30 Yeah.

20:32 Yep.

20:32 Okay.

20:35 This guy can swing it.

20:37 He can.

20:38 Great shot.

20:40 Your swing this generally Wow.

20:42 just super impressive.

20:43 swinging.

20:44 He is just getting better.

20:45 yeah, I'm getting better by the second here.

20:47 like that.

20:47 Luckily it's the last one so he's done.

20:50 Honestly I I really think I'm going to start golfing.

20:52 This is so fun.

20:52 How you said you played lacrosse, right?

20:54 Yeah.

20:54 It's the exact same kinetic chain just different plane.

20:57 I did too.

20:57 Yeah.

20:59 [laughter]

21:01 You were the attackman though, right?

21:02 So you just shot.

21:03 So it makes sense.

21:04 scored goals.

21:04 Yeah, exactly.

21:05 All right.

21:06 walked around and did nothing so actually you're

21:08 you know what we're done talking to you.

21:09 Get out of it.

21:11 Wow, calling.

21:12 Be good.

21:13 So that's how hard you're trying to hit it?

21:15 Yeah, it's got to go.

21:17 Let's go.

21:18 What a shot.

21:18 That's a shot.

21:19 god.

21:20 Yeah, that's uh that's what I like to call a golf shot.

21:22 Lot of wind.

21:23 Yeah.

21:24 This shot ain't easy, man.

21:27 Oh, wow that was great contact.

21:30 Okay, let's go on the other way though.

21:31 That's gone though.

21:32 That's gone but it kicked right somehow.

21:34 Yep.

21:34 Yeah, kicked right on that hill anybody.

21:36 All right, no pressure Sharf.

21:37 Let's go.

21:38 Great swing.

21:42 Sit down.

21:43 Sit.

21:44 Hit a brick house.

21:47 Sorry Samir.

21:48 Ooh, I listen.

21:50 back.

21:50 We're good.

21:50 We're good.

21:51 We're good.

21:51 It's all good.

21:54 So here's how it goes, right?

21:55 They they miss, you get a shot.

21:58 We get it we get it they'll make par we get a chance to get up and down.

22:02 Anything could happen, especially today.

22:05 Today something's in the air I can feel it.

22:07 We're not in a great spot.

22:09 Yeah, stand just a little closer to it.

22:11 Yeah, get your feet closer.

22:12 Yeah, yeah, yeah.

22:13 Let's make this man look like a golfer.

22:15 That's okay.

22:16 It didn't count.

22:16 It doesn't count.

22:20 Oh, you just hit behind it, honestly.

22:23 That's okay.

22:25 You just hit behind it.

22:26 I think that would have actually went in the hole.

22:27 That would have gone in the WHAT ARE YOU LAUGHING AT?

22:29 HUH?

22:29 That would have gone in the hole.

22:30 Yeah.

22:31 Every shot he's hit would have been in.

22:34 Oh my, no.

22:37 Samir, I bricked it up.

22:40 Why did that come out so All right.

22:42 All right, we're good.

22:43 We're still good.

22:44 We could still win.

22:46 Could still technically win if they somehow three putt from there.

22:48 Technically we could still win.

22:49 If they three putt from there.

22:51 Got to drain it.

22:52 Yep.

22:52 Just think about hole one, baby.

22:57 Think about hole one.

22:57 SIT HIT THE HOLE.

23:01 WOW.

23:02 WHAT A PUTT, DUDE.

23:03 That was tough to watch.

23:04 Don't do it, Sharf.

23:06 They don't want me to do it.

23:12 Oh my.

23:13 Dang it, I got scared of you hitting it long and I

23:15 got scared of hitting it and now I got scared of everything.

23:21 Stay up.

23:25 Stay up.

23:27 Wow.

23:28 Great putt.

23:29 Are we still in the game?

23:29 No, they won.

23:30 We're not in the game.

23:31 No, they they're I mean they have to tap in for par and we lose.

23:34 But they haven't tapped it in yet.

23:36 I mean if they miss that I'm just saying they haven't like how are

23:38 we so sure that they're going to make it?

23:42 All right.

23:42 Now the game's over.

23:43 Everybody good?

23:44 All right.

23:44 It's over.

23:44 It's over now.

23:45 Everybody good?

23:46 Gosh, dang it.

23:47 The last reason that Good Good has been so successful [music] has

23:50 to do with their business and what we call content product fit.

23:54 It means that all of the products that they sell

23:56 to their audience integrate seamlessly into all of their videos.

24:00 And their apparel and equipment line has become incredibly successful.

24:04 Most importantly, it has allowed them

24:05 to decouple their views from their revenue.

24:08 So they don't have to reach a ton of people,

24:10 they just have to reach the right people.

24:12 And they can focus on serving their audience rather than serving the algorithm.

24:17 Show's how you wrap up a Good Good.

24:18 All right.

24:18 Well, that's going to wrap up the video.

24:20 Hopefully you guys did enjoy that.

24:21 That was honestly a lot of fun.

24:22 Honestly having Colin and Samir out here playing it was a lot of fun.

24:25 Colin and Colin did take the dub.

24:28 Almost had back-to-back birdies so that was really fun to watch.

24:30 Samir, he drained a birdie putt out there as well.

24:32 We were close.

24:33 We were close.

24:34 But yet we lost and now we have to sit with that for the rest of our lives.

24:37 Do you understand me?

24:38 That's right.

24:39 So we play again?

24:39 That's how we play again.

24:40 But seriously that was Yeah.

24:42 Rematch coming soon.

24:43 Maybe some more holes, a lot of fun.

24:44 Colin, Samir, you guys are awesome.

24:46 Hope you guys did enjoy.

24:47 We'll see you next time.

24:48 Subscribe.

24:49 Peace.

24:49 Thanks to Good Good for having us out on the course

24:51 and thank you again to Shopify for sponsoring this video.

24:55 Click the link in the description, you can get a free trial.

24:57 Also, if you want to enter the giveaway,

24:58 [music] remember comment below either team Colin or team Samir.

25:03 Now if you don't win, you can still purchase the Press Publish times

25:06 Good Good bundle also linked in the description.