When Prince Harvey worked at Apple
Lateral with Tom Scott
0:07 Prince Harvey went to work in an Apple store in SoHo,
0:11 New York City for four months.
0:15 The company didn't pay him a cent, but he didn't mind.
0:20 Why?
0:22 So I'll give it to you again.
0:24 Prince Harvey went to work in an Apple store in SoHo,
0:29 New York City for four months.
0:32 The company didn't pay him a cent, but he didn't mind.
0:37 Why?
0:38 Well, if you're a prince, you don't need a lot of money.
0:40 (laughs) (chuckles) If, on the other hand,
0:43 he recently had the prince title removed.
0:46 Oh yeah.
0:47 (guests laughing) Oh dear.
0:52 So like, hang on.
0:54 Tom, I've learned from our last episode.
0:56 (laughs) Is Prince Harvey a human?
0:58 Prince Harvey, he is a human.
1:01 Okay.
1:02 Is the Apple store a greengrocers?
1:04 Oh, that's good.
1:05 Oh, are we just going to alternate versions of all of this?
1:08 Yes.
1:08 Yes!
1:09 Let's do that.
1:09 Let's roll.
1:10 Is it not New York, but...
1:12 That is a great question.
1:16 But the Apple Store is not a greengrocers.
1:19 It is...
1:19 Fair enough.
1:20 an Apple store with a capital A.
1:23 (cackles) Okay.
1:24 I like how we've gotten to the point now, with all the question setters,
1:28 and one person who's just done so many of these.
1:31 Alright, let's go down the list.
1:33 Let's metagame this.
1:35 Exactly.
1:36 Exactly.
1:36 Let's get this the most efficient way we can.
1:38 (group laughing) They're missing a trick though, in New York,
1:42 not to call it the Big Apple store, I think.
1:45 Oh my word.
1:45 Oh, they are.
1:46 Yeah.
1:47 They are.
1:47 Yeah.
1:48 My first thought is that Prince is a valid American first name.
1:54 This is just someone whose first name is Prince.
1:56 His name is Prince Harvey.
1:57 Yeah, yeah.
1:58 Yeah.
1:58 Because his parents called him Prince.
2:01 Yeah.
2:02 I'm not sure if that would help at all with the question,
2:05 but it might remove the line of inquiry of which
2:07 monarch is sending their son to work in an Apple store.
2:10 (guests laughing) So you don't, yeah,
2:12 you don't think there's a royal that's being sent to go to work then?
2:17 Harvey is also not much of a royal name.
2:20 I feel like there's gonna be a lot of Leos and Georges before there are Harveys.
2:23 But I guess the question then is, why did he not mind not being paid?
2:30 Which is a lot of negatives in a sentence,
2:32 but essentially, why would he be happy not to receive payment?
2:37 Because he's got a lot of money?
2:39 Sure, but that's not a lateral question.
2:42 (chuckles) So...
2:43 it's...
2:43 Did it say he was sent to work there, Jonny?
2:46 No, no.
2:47 He went to work.
2:48 He went there on, you know, of his own accord.
2:51 Is the payment in kind in some way?
2:53 Like he was allowed to stay there.
2:55 He was security for the Apple store,
2:57 and was allowed to live above it, that kind of thing?
2:59 I feel like that's illegal.
3:02 (James and John laugh) Well, it is, but...
3:03 there was an...
3:05 some sort of agreement, let's say, between the two parties.
3:11 Well, who are the parties?
3:12 Prince Harvey and Apple.
3:14 And Apple.
3:14 So what can Apple get?
3:16 Did he have an app that they were buying or some software,
3:20 and he wanted to kind of get in at the ground
3:23 level to do some kind of undercover boss style work?
3:26 Was he some TikTok influencer trying to live in an Apple Store for four months?
3:30 (laughs) Until Apple notice him.
3:34 Yeah.
3:34 (laughs) He was not.
3:35 He was not living there.
3:36 He was going home at the end of the day,
3:39 or the— when he had finished work, he was going home.
3:42 Did he choose to get paid in some sort of in-game currency rather than dollars?
3:48 Oh, yes.
3:49 Wasn't paid a cent.
3:50 Ah!
3:51 But got free mat— Got free Apple things.
3:55 Whatever, Roblox, shall we say, Robux?
3:57 Yeah, or got a laptop, or got a camera, or got a processor.
4:01 Or got shares.
4:03 Oh!
4:03 Was he the graffiti artist Shares?
4:06 who drew on the wall of Apple,
4:08 and rather than being paid money, he got paid shares in the company?
4:13 Is that who that was?
4:15 No, he was not given anything by Apple.
4:19 Huh.
4:20 Okay.
4:21 Not given anything by Apple.
4:23 No, hold on.
4:24 This is carefully phrased.
4:25 He went to work at the Apple store.
4:28 He didn't work for Apple, did he?
4:29 Not necessarily for Apple.
4:31 Okay, you may have landed on something there, Tom.
4:33 Was he the kind of guy that's a statue
4:35 that stands outside or inside the Apple store...
4:37 (others laughing) And is paid by...
4:38 people donating money to him?
4:41 (cackles) He is not a human statue.
4:44 No, he was definitely inside the store, where he was at work.
4:49 Ooh.
4:51 Again, carefully phrased.
4:53 For four months.
4:53 (chuckles) Not for Apple.
4:55 So what— who works in an Apple Store, that doesn't work for Apple?
4:58 'Cause even this is not even like a contractor
5:01 who happens to be a security guard for another company.
5:03 That's not a lateral question.
5:04 There's some trick to this.
5:07 There is, there is.
5:07 There's something more to this.
5:10 So, I mean, I can give you,
5:11 you know— If the answer was just he was the security guard,
5:14 I'd be furious, I'm gonna be honest.
5:15 Right?
5:15 Yeah.
5:15 I'd love that.
5:16 (laughs) It's upside down.
5:17 Didn't technically work for Apple, was subcontracted.
5:20 And that's the end of the show!
5:21 Thanks guys, bye.
5:22 (laughs) Exact— So you're right.
5:23 So, he didn't belong to a royal family, and he was there almost every day,
5:28 and he was in there for hours at a time.
5:31 But he wa— you know, Apple Store, they all wear the sort of the staff T-shirts.
5:35 He wasn't wearing, you know, an Apple-branded T-shirt.
5:38 He wasn't part of Apple, but he was in the store at work.
5:44 Alright, here is my pitch for the New York Post article, or something like that.
5:49 We sent a journalist into an Apple store
5:51 to see how long before they kick him out.
5:54 He gets there at the start of each day.
5:57 He sits down, he works,
5:59 and he's just waiting to see how long you can spend at an Apple
6:04 store doing your job before someone comes along and taps you on the shoulder,
6:07 and goes, "Mate, it's a bit much." (chuckles) I love it.
6:10 It's gotta be it.
6:11 That's gotta be it!
6:12 You're not, you're not right, I'm afraid, but...
6:14 Arrgh!
6:15 So...
6:16 It was so good, so persuasive, Tom.
6:18 You just dismissed it.
6:20 Well, the staff there did acknowledge him, but...
6:26 they let him carry on...
6:30 with his job.
6:32 Right.
6:33 Was he taking selfies on the display models or...
6:39 No.
6:39 So James, you're closer...
6:42 with what you're saying there.
6:43 It's not right.
6:43 But think about what you can do using Apple technology.
6:51 In particular, the laptops.
6:53 What are the programs that you can use, that may be beneficial?
6:57 Oh.
6:57 Was he editing on it?
7:00 He was editing in a way.
7:03 Was he editing himself out of security footage, or into security footage?
7:07 (James and Jonny laugh) Was he making his movie in the Apple store for free,
7:13 and Apple were like, "Yeah, right.
7:15 That seems like a good advert to have around"?
7:17 You are 80% there.
7:20 He was not making a movie...
7:23 but he was making something.
7:25 What was he making?
7:26 An advert for the Apple store.
7:28 Not an advert.
7:29 It was all for him.
7:30 He was making it just for himself.
7:32 What was he making?
7:33 Oh, his album?
7:34 He was making his album.
7:37 Amazing.
7:38 Ohhh.
7:38 Ahhh!
7:39 (laughs) Lovely.
7:40 Prince Harvey sounds like a stage name, doesn't it?
7:43 Exactly.
7:43 So...
7:44 Yes, it does.
7:45 Arrgh!
7:46 The story was, so he's from New York, Prince Harvey, he's a rapper and producer.
7:51 His laptop had died.
7:52 He faced eviction, couldn't afford replacement equipment.
7:57 So instead of giving up,
7:58 he went to the Apple store every day with a little USB stick,
8:02 and used the Macs and Garage Band to record his vocals, the beats,
8:07 the edits, saved onto a little hard drive, and then each day would go in.
8:11 And the employees twigged to what he was doing.
8:16 But it was such a good advert for other people coming
8:18 into the store to see what could be done on the equipment,
8:21 that they were like, "Yeah,
8:23 great." And the album that he released was called PHATASS,
8:29 P-H-A-T-A-S-S, which is "Prince Harvey at the Apple Store, SoHo".
8:35 Awwh.
8:36 Oh, that's lovely stuff.
8:38 Yeah.
8:38 (chuckles) The Lateral book is out now!
8:42 Just click on the link to get your copy.
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