How Matin Kim Was Born😯 [Boss in the Mirror Ep353-1] | KBS WORLD TV 260502

0:02 I should watch and learn.

0:04 I'm also a mother of two children.

0:05 Hello.

0:05 It's so spacious.

0:06 Hello.

0:07 My goodness.

0:08 Hello.

0:10 Is it the office?

0:11 (The office of her new brand, full of Gen Z vibes) They are all like Gen Z.

0:18 Right.

0:20 The designers are so stylish.

0:22 They look so cool.

0:23 They look different.

0:24 The employees at a design company are all stylish.

0:26 You have a lot of clothes in the office.

0:28 Right.

0:29 You're right.

0:29 They are our new products for summer.

0:31 The samples are all ready.

0:33 They're for the SS season.

0:35 Yes.

0:35 The SS season.

0:36 Yes.

0:36 (Designs that capture the attention of Gen Z)- They are pretty.

0:41 Hello.

0:41 Hello.

0:42 (The boss enters.)- Hello.

0:44 Hello.

0:45 The employees look amazing, too.

0:46 They are sophisticated.

0:47 Yes.

0:48 Give them to me one by one.

0:49 We see clothes like that a lot these days.

0:52 What are you doing now?

0:53 This is the sample that's just finished.

0:55 It's so pretty.

0:56 (Sample review meeting for the SS 2026 collection) It's pretty.

0:58 Here, we consider whether to add colors,

1:00 size variations, or design modifications.

1:03 (I see.

1:04 It's the new product.) So, we have the boxy version and the smaller size?

1:09 Yes.

1:09 That's the plan.

1:10 Which ones?

1:10 Look at that change in her expression.

1:12 Right.

1:12 She switches into work mode.

1:15 (Her cheerful mode at home is gone.) She looked more like a comedian before.

1:20 She changed completely.

1:22 Now, she's more like Jung Jisun.

1:24 So, she's a boss, after all.

1:26 I think it should be shorter than Bermuda shorts.

1:30 For younger people?

1:31 Yes.

1:31 With a youthful vibe.

1:33 Make the long pants completely straight,

1:35 strip off all the details,- and leave only this print.

1:39 Okay.

1:39 This one is quite stretchy, so we should check the washing process.

1:44 Show me the ones with other colors as well.

1:47 Various colors.

1:48 Okay.

1:49 (This is a meeting of top-notch workers.) About this one.

1:52 There are too many studs on this.

1:54 It costs a lot.

1:55 This one is pretty.

1:56 Working in the clothing industry isn't easy.

1:58 This is tough.

2:00 There's so much to think about, right?

2:01 It sounds tiring.

2:02 We will hold a pop-up event in May.

2:05 If you have any fun ideas for that, can you share them with us?

2:09 It will help us a lot.

2:10 She's open-minded.

2:12 I have an item that I have in mind.

2:14 What?

2:14 The brand name can be Police Line.

2:16 Police Line?

2:16 I see.

2:17 You know the police line and the items police use.

2:21 Like what?

2:22 Handcuffs.

2:23 And you know the badges police officers carry around.

2:25 That's right.

2:26 They have it here.

2:26 You can add it.

2:27 I think I know what you like.

2:28 She understands right away.

2:30 Go ahead and print them out now.

2:32 What?

2:32 They can do it right away.

2:33 Seriously?

2:34 Look at that.

2:35 Really?

2:35 Is that possible?

2:36 Look, they printed out the police lines.

2:38 They did print them out.

2:40 Go ahead and cut these.

2:41 What?

2:41 That was really fast.

2:42 Is this right?

2:43 Yes.

2:43 This is it.

2:44 Go ahead and cut them out.

2:46 This is insane.

2:46 That's right.

2:47 "Do not cross." I like it.

2:48 We are this quick to incorporate feedback.

2:51 He really loves it.

2:52 You can't take this idea- after trying it.

2:55 Okay.

2:55 This is my idea.

2:56 Okay.

2:56 You can put it on here.

2:57 Here?

2:58 This doesn't look right.

2:59 It's okay.

2:59 This is the point.

3:01 But it's too in the middle.

3:02 I agree.

3:04 Is this okay?

3:05 This would be a little embarrassing.

3:07 You can have them like this.

3:11 The handcuffs are the most important.

3:13 The handcuffs.

3:14 Now.

3:15 Like this.

3:16 Where should the handcuffs go?

3:17 This?

3:17 That's right.

3:18 It should look like this.

3:19 All right.

3:19 It looks nice.

3:20 That's it.

3:21 That's right.

3:22 It's a good idea.

3:23 The chains.

3:23 Can I make some adjustments to this?

3:25 Sure.

3:26 All right.

3:26 I think it would look prettier if it were shorter.

3:29 Then, what about knee length?

3:31 Knee-length pants with this design will make your legs look...

3:35 Short?

3:36 It makes you look short and fat.

3:37 It should be about this long,- or it should be shorter.

3:40 A lot shorter?

3:41 A lot shorter.

3:42 So...

3:42 She cuts it right away.

3:45 She cuts it off right away.

3:46 Experts in a field are different, indeed.

3:49 We should give it a try.

3:50 When you wear them...

3:52 They're cute.

3:53 You're right.

3:53 This way, your ankles are shown, so they look pretty when worn with heels.

3:57 And it makes you look slim.

3:58 Right.

3:58 I think they're pretty.

4:00 I know.

4:01 I'm quite surprised.

4:03 Do you like them?

4:04 Yes.

4:04 They're cool.

4:04 How much do you think they should be?

4:07 About 650 dollars.

4:08 What?

4:08 That's too expensive.

4:09 Did you say 650 dollars?

4:10 I need to be paid, too.

4:11 No one would buy them for that price.

4:13 Anyway, she's very quick.

4:15 She's quite decisive and adventurous.

4:16 I know.

4:17 But for employees, it's a little...

4:21 She could be tough.

4:22 Exactly.

4:23 For employees.

4:23 She's quite spontaneous.

4:24 Right.

4:25 "Make this right away." Right.

4:26 I like that she is decisive, but I also think...

4:30 I see.

4:31 It could be tough for her employees.

4:32 I think I'd be exhausted.

4:34 Right.

4:34 So, what we prepared is complete now.

4:36 Yes.

4:36 Now, shall we...

4:38 Shall we head to the CEO's office now?

4:39 Yes.

4:40 This way.

4:40 Ms.

4:41 Kim.

4:41 Please check this.

4:43 All of a sudden?

4:44 She suddenly called her asking for confirmation.

4:46 These denim pants need to be released.

4:48 I asked them to make them pretty.

4:51 They look great.

4:52 Is she a model?

4:53 Is she a model?

4:54 It's me.

4:55 How did you do that?

4:57 She's doing the modeling herself?

4:59 They make everything so quickly.

5:00 I want to buy them.

5:02 So, you handle the marketing stuff, too.

5:06 I think she should do this instead.

5:08 I think it will be better.

5:10 Right?

5:11 The thing is, it should be someone with a realistic height like me.

5:14 It'd be better that way.

5:15 Right.

5:15 Realistically, she should be the model.

5:19 She's taller.

5:19 Right.

5:20 What is fun about working with your boss?

5:21 What makes you happy?

5:22 She's like a friend.

5:24 That's why you can ask her for confirmation right away.

5:27 So I feel comfortable around my boss.

5:29 She's flattering her boss.

5:30 (A boss you can approach comfortably)- Is she your role model?

5:34 She is.

5:34 Seriously?

5:36 Are you serious?

5:36 I should follow your path.

5:37 I see.

5:38 People like her will become your competitors.

5:40 I need to change, then.

5:41 People like her start their own brand- and become your competitors.

5:44 No.

5:44 She doesn't outright deny it.

5:45 All right.

5:46 Please revise it again.

5:47 Okay.

5:47 All right.

5:48 Please make it quick.

5:49 "Make it quick."- She's scary.

5:51 Even marketing and reels.

5:52 She takes care of everything.

5:54 She has to confirm everything.

5:56 The CEO's office has glass walls.

5:59 It has a great view.

6:00 Yes.

6:01 (In a corner of the CEO's office,) (there

6:03 are sincere messages from employees.) (Good morning, Ms.

6:06 Kim.

6:06 Let's do our best today.) (Have a nice day, Ms.

6:08 Kim.) How popular does a brand need

6:09 to be to achieve 100 million dollars in sales?

6:12 How did you feel when you achieved it?

6:13 Aren't you curious?

6:14 Yes.

6:15 I'm really curious.

6:15 My husband and I always say this.

6:18 We could see people wearing clothes from my brand not

6:21 just at a hot spot for young people like Seongsu-dong,

6:25 but also at places with a diverse age range.

6:28 I see.

6:28 We were saying, "Even at this place," "we

6:30 can find our brand." "I guess it's really famous

6:33 now." "So it should be at this level

6:35 to generate such sales."- This is what we said.

6:36 Right.

6:37 To actually achieve 100 million dollars in sales,- do

6:39 you have to keep running into people/- You do.

6:41 wearing your brand on the street?

6:42 The whole time.

6:42 Continuously.

6:43 You have to keep seeing them?

6:44 Back then and even now,

6:47 when you walk down the street,- five out of ten people are wearing/- Exactly.

6:51 or carrying your brand.

6:52 Yes.

6:52 It should be that popular- to generate 100 million dollars in sales.

6:55 Right.

6:55 Gen Z loves this brand so much, you know.

6:58 Yes.

6:58 Your own brand.

6:59 Why do you think they love it so much?

7:02 I get a lot of messages on social media.

7:04 They ask me to make what they want.

7:06 Do you reply?

7:07 I reply to all the messages.

7:08 Really?

7:09 She interacts with them.

7:10 As much as possible.

7:10 Isn't it impossible to reply to all the messages?

7:15 It's not a problem for me.

7:17 I take a screenshot of them and bring them

7:18 to the office the next day so we can have a meeting.

7:21 So, you are constantly communicating with customers

7:23 and finding out what they want.

7:26 That's right.

7:27 What customers want.

7:28 Doesn't she get a lot of messages?

7:29 She gets more than 300 messages a day.

7:31 And she replies to all of them?

7:32 Yes.

7:34 Do you reply to the messages you get on social media?

7:36 I don't know what to say when people ask for money.

7:39 I reply.

7:40 I say, "I'm in a more difficult situation." You do?

7:42 You get a lot of weird messages, too.

7:45 Right.

7:45 She's truly amazing.

7:47 She checks all of them/- Right.

7:48 and replies to her customers.

7:50 That's her secret.

7:52 The current trend requires- global marketing, you know.

7:56 Yes.

7:56 To make it a worldwide brand.

7:57 Do you have many overseas customers?

7:59 Yes, we do.

8:00 I see them a lot.

8:01 Last year, we collaborated with YEONJUN- YEONJUN?

8:05 of TOMORROW X TOGETHER.

8:05 That's right.

8:07 I see.

8:08 We know YEONJUN.

8:09 You collaborated with him?

8:10 That's good.

8:10 It was very successful.

8:12 So, we opened a pop-up store overseas, and a lot of overseas customers visited.

8:16 (The meeting of K-pop and K-fashion) That's how the brand value goes up.

8:21 Look at the line.

8:22 They're standing in line.

8:24 It's amazing.

8:26 They sold two million dollars' worth of products.

8:27 The products turned out so well.

8:29 So sales were pretty good.

8:31 YEONJUN has a good physique, and the brand is extremely popular among Gen Z,

8:39 so it created a great synergy.

8:41 Did you major in fashion in college?

8:43 No.

8:43 I didn't go to college.

8:45 You didn't?

8:45 She didn't major in fashion?

8:47 You're like my senior.

8:48 Me neither.

8:49 You're my senior.

8:50 Sure.

8:50 You achieved great success at a young age.

8:56 Did you have a reason to start your business?

8:57 Yes.

8:58 Well...

8:59 What's wrong?

8:59 You're about to cry.

9:01 It's just...

9:03 I...

9:04 It's okay.

9:05 Take your time.

9:05 I guess she has a story to tell.

9:06 Oh, no.

9:08 The process probably wasn't smooth sailing- for you as the CEO.

9:12 Right.

9:12 She must've been through a lot.

9:14 It seems like you have memories- of how difficult it was.

9:17 Yes.

9:17 I remembered.

9:18 When did you start working in the fashion industry?

9:20 Why was it so hard?

9:21 I started working- when I was 23 or 24.

9:25 I see.

9:26 I started by purchasing clothes in Dongdaemun.

9:28 That's how they start.

9:30 At first, I had only about 60 dollars.

9:33 I just went there without knowing anything.

9:35 Some vendors there even cursed at me a lot.

9:39 They said, "Do you think this is a department store?" I wanted

9:42 to find something cool,- but they were too busy to deal with me.

9:45 Right.

9:45 They told me to finish things quickly.

9:48 That's what I did.

9:49 I had to buy at least two pieces, so I bought two jackets.

9:53 And I failed to sell those jackets.

9:54 Oh, no.

9:55 Just as expected.

9:56 After spending all my money like that, I had no money left with me.

9:59 So I went to a 24-hour cafe alone

10:02 and waited until the first bus started running.

10:05 And I wrote a diary in a notepad while crying.

10:08 I told myself I would succeed.

10:09 That's how it started.

10:11 I had to buy the next items, but I had no money left.

10:14 Right.

10:15 And my mom asked me what was wrong.

10:18 She asked me how much money I need to start my business.

10:22 So I asked for 300 dollars.

10:25 That's still too little.

10:26 Since then, I have never received help from my mom.

10:30 What?

10:31 She started with only 300 dollars, and she succeeded.

10:33 With only 300 dollars?

10:34 Yes.

10:34 What did you do with the 300 dollars?

10:36 I bought two coats.

10:38 Two coats?

10:39 Yes.

10:39 For your blog?

10:40 Did you sell them?

10:41 Did you sell them?

10:42 Yes.

10:42 I sold them all.

10:43 So, I made a small profit.

10:46 And with the money, I bought jackets, pants,- and shirts.

10:50 She looks pretty.

10:51 That's how I expanded my items.

10:53 It grew steadily.

10:55 The whole time.

10:56 One step at a time.

10:58 That's impressive.

10:59 She just kept pushing forward, no matter what.

11:00 She did.

11:01 I've heard so many success stories like that.

11:04 They were first treated badly.

11:05 That's incredible.

11:06 (CEO Kim Dain of Matin K resigned.) Sending off your first

11:12 brand and launching a second- must have been a huge decision.

11:16 Yes.

11:17 I am curious about the reason you made that decision.

11:19 After I made my first brand a success,- I had to start over from scratch.

11:23 I know.

11:23 That was what I was most wary of.

11:26 I asked myself if I was being overconfident.

11:29 I always kept that in mind and thought I wanted to rebuild my skills.

11:35 So I went back to basics and worked hard.

11:36 How could you do that?

11:37 If I were to debut again, I don't think I can do that.

11:40 Exactly.

11:40 You have to do everything again exactly the same

11:42 way you did when you were a rookie.

11:43 And it is not an easy thing to do.

11:45 But I wanted to try again while I was still relatively young.

11:50 She's really passionate.