How to Spot Non-verbal cues | Jefferson Fisher
Jefferson Fisher
0:00 You talk a lot in your book about the non-verbals, which would be, you know,
0:09 kind of I think you make the reference of fight orflight, rest, and digest.
0:12 And as a trial attorney,
0:14 I'm sure you are queued in on those all the time for both
0:17 the people you represent and maybe the people on the other side of the table.
0:21 Yeah.
0:20 as an adviser, what are some non-verbals where
0:23 you might be able to see there's a there's
0:25 a hidden conversation or or some resistance to a conversation
0:28 and how you need to start to unpack that?
0:31 Every person has a surface and a depth
0:36 that's their current and what's really going on underneath.
0:39 And this is this could be marriage advice
0:42 as much as it could be between client and professional.
0:47 As soon as you can pick up on what
0:49 I call the ignition modes and the cooling modes,
0:53 like you have this phase where you get you all worked up
0:55 and then a cooling phase that kind of calms you down.
0:58 The non-verbals you have to look for, especially in a professional setting,
1:02 is the lean away.
1:04 Anytime there's just the brightest little push away,
1:08 it's usually a push away from the the conversation.
1:13 So, let's put in let's say I'm taking your deposition.
1:16 Mhm.
1:16 right now.
1:17 Or let's say you're taking mine.
1:18 Okay.
1:18 All right.
1:19 So, you have your elbows on the table.
1:20 You're showing confidence.
1:21 You're asking this question.
1:22 You're staring at them in the eyes.
1:24 And you ask me a question that makes me uncomfortable
1:26 or maybe I'm not really sure and what do I do?
1:28 All right.
1:29 Let me think on it.
1:30 So, I just naturally push away from the table.
1:33 So, I'm like, ah, I need some distance here.
1:35 So, that right there is a very big sign.
1:36 And you see that a lot.
1:37 I see that all the time.
1:39 Folding arms.
1:40 People say, you know, that shows a lot of defensiveness.
1:44 Yes.
1:45 I don't see that near as much as touching your neck like that.
1:49 Touching your face is a very high what they say is it's it
1:53 shows you're you you feel vulnerable and so you're having to protect yourself.
1:58 I want to make sure I don't like cover the mic
2:00 but it's like it's because the neck is exposing right.
2:03 Think of medieval caveman.
2:07 Exactly.
2:07 Yeah.
2:07 Yeah.
2:08 Because you know that's your vulnerable.
2:10 I mean you could have all the muscles in the world but you can't like
2:12 get jacked in your neck.
2:13 You know what I'm saying?
2:14 So you we do this a lot where we're covering our
2:18 So it's like uh like this kind of Yeah.
2:21 Yeah.
2:22 Yeah.
2:22 Anytime you're touching your face,
2:24 it's usually some kind of indicator that something
2:26 else is bothering you or going on that it's
2:29 they just all you have to it's not like you have to be a mind reader.
2:33 It's only saying they're thinking of something else.
2:35 There's a conversation in their head that I'm not invited to right now.
2:39 And so it's having the patience to be able to draw the conversation out enough
2:44 that they feel comfortable once you're I mean it's you're truly
2:48 drawing it out of that they feel comfortable
2:50 enough of okay am I in a safe
2:52 enough environment to say this otherwise they won't.
2:55 So okay we got
2:57 um people pulling away.
2:58 We have people touching their neck.
3:01 I find that one of the biggest indicators that if I can
3:05 tell somebody is I've hit a a sensitive area is their breath.
3:10 They kind of fidget and they'll do like this.
3:13 Like they they take in a really big breath in that moment.
3:17 Or like if somebody's upset you and they
3:19 say something you don't like, what do we do?
3:20 We go like we we turn our head as if
3:23 like I don't know if I really agree with that.
3:27 You know, I don't agree with your politics.
3:29 you know, I don't I don't agree what you're with what you're saying.
3:31 And so those to me are the three
3:32 that as soon as I get that, I'm automatically on.
3:37 Okay, I need to ease off a little bit.
3:39 Let's
3:40 let's let's dive down.
3:41 So, in the book, how you kind of disarm this gentleman that hates attorneys,
3:47 doesn't trust attorneys.
3:48 I I will say you guys might one up advisors, so you might be the next up.
3:53 Yeah.
3:53 So, um you basically almost like change the complete script and just say,
3:59 "Hey, I was your exact question something about,
4:02 hey, what's been tough for you this year?" It was
4:04 something where you pivoted just to more of the life side.
4:07 Yeah.
4:07 And kind of opened up a different
4:08 conversation cuz he was resisting the other conversation.
4:12 So, when you see that you're an adviser, how do you shift it
4:16 to build rapport and start to break down the walls of defense?
4:20 In that moment, I had to say, "Okay,
4:23 I need to pull him out of what we're doing right now."
4:26 Like, let's forget we're in a room.
4:28 Let's forget our titles.
4:30 Let me just ask how you doing.
4:33 Mhm.
4:32 And that's what I did.
4:33 I I asked him, "So, what's your biggest
4:35 what's been your biggest struggle this year?" Like,
4:37 "What do you what are you chewing on?" You know?
4:40 I mean, because we we all have things that are going on for sure.
4:43 And so I just was I I just felt blessed with the situation that I
4:49 had for him to be able to actually voice it even though it was in anger.
4:53 And see, especially when it was in anger because the the higher that tension,
4:58 that just means the bigger the release I'm about to get.
5:02 Mhm.
5:01 And so when somebody's yelling at me or raise their voice,
5:05 they're going to come down.
5:06 They can't yell forever.
5:09 Mhm.
5:07 And so it's like I they'll hear me then.
5:11 They just have to get it all.
5:12 They have to get it all out.
5:13 So, how do you apply that to in the financial advisor kind of roles?
5:18 You have to be able to say, "All right,
5:20 let me pull you out of this dollars and cents conversation.
5:24 Forget that I want to sign you up.
5:27 Forget that I know anything about money or that you want
5:30 me to money manage your money or anything like that." Um,
5:34 for forget on the idea of wealth like what's
5:39 what else is wealth to you aside from money?
5:42 Let's forget that there's money.
5:44 What else is wealthy to you?
5:45 What's a sign of success in your life?
5:48 Have that conversation with them.
5:50 Wouldn't you get to know them more
5:52 for sure
5:52 for you get to say, "Okay, now we talked about money, wealth.
5:55 What else is wealth to you in life?
5:58 What what other kind of wealth are you building?
6:00 You having time with your grandkids?
6:02 Are you building time with your your spouse?
6:06 How else are you building wealth?" Because my job is not just the money aspect.
6:11 I also want to build I mean to you know this as well as anybody.
6:14 I mean you money is just a piece of the pie and wealth.
6:21 And so if you say look I'm only here
6:22 to I'm talking about the holistic wealth not just the financial.
6:28 Imagine the conversations you get to build with people
6:30 of get to hear their their hopes their dreams
6:32 and how where they're dedicating their time and well
6:35 and that is also often times what gets people stuck.
6:39 They're looking at the accounts.
6:41 They're looking at the returns.
6:42 They're looking at the spreadsheets.
6:44 And there's an anxiety about it.
6:47 Yeah.
6:46 And when you take and say, "That's just the tool.
6:49 What's the purpose?" Yeah.
6:51 You know, what what's this actually for?
6:53 What time with the grandkids?
6:54 Where are they at?
6:55 Right.
6:56 How many kids do you have?
6:57 Now you're getting into the aspirational, the emotional side.
7:01 Absolutely.
7:01 So, you're you're almost like when you feel the resistance,
7:04 it's almost like take a step back
7:06 and let's kind of redirect and kind of refocus.
7:08 That's kind of what I'm hearing you say.
7:10 Yeah.
7:11 I mean, my Well, it and it tracks with my belief of like
7:14 you you're not going to be able to take the money with you.
7:17 So then what are you doing it for?
7:20 Mhm.
7:20 Yeah.
7:20 Everybody wants to make money.
7:21 What are you doing it for?
7:22 You can't take it with you.
7:24 And so everything especially in the in financial advisor,
7:30 you're advising them on things they can't take with them.
7:33 Now, they can leave it and pass it on, but that's not going to render them
7:39 the the moments of their life they're going
7:41 to remember when it's time for them to go.
7:46 Yeah.
7:45 And so, when you put the emphasis on, yeah,
7:49 money's cool, that's not what I'm about.
7:52 And so, that was the mindset that I had to take
7:54 of that I I I was led to take on, yeah, attorney income, yeah, that's cool.
8:02 That's nothing compared to the value that I get
8:04 to to help people to that kind of stuff.
8:08 Helping people argue less and talk more, have conversations,
8:11 and actually communicate and improve
8:13 their businesses and improve their relationships.
8:15 Yeah, that's way cooler.
8:17 How hard is that to allow for space?
8:22 You talk about in the book, taking a breath,
8:25 like a like a a pause or a beat before you respond.
8:29 I feel like whether you're in a conversation or maybe you're on stage
8:32 and you're presenting a lot of adviserss do that as well like
8:35 a a space like that at first feels like an eternity even
8:40 though to the audience like you barely even took a took a breath.
8:44 Is that a muscle you have to exercise and get comfortable?
8:47 How do you how would you recommend
8:48 to advisers to start to develop that skill set?
8:56 You just got to do it.
8:58 That's the hard part.
8:59 You just got to choose to do it.
9:01 It um once you start doing it and hear the difference in your language,
9:10 it just changes something in you when you feel the confidence.
9:16 Don't wait.
9:18 I don't have to have this stream of consciousness where it's you where
9:22 people I know some people they just start talking and they almost kind
9:25 of have to like catch their breath at the end of talking because
9:27 they've just gone on and it's just a nothing but a run of words.
9:31 But if I can whether it's a use of a small
9:34 small pause like just a little bit to keep you attentive, right?
9:39 that just a little bit on edge.
9:41 Or maybe it's something where you've said something
9:43 that's pretty hurtful and rather than me responding,
9:46 I just let it sit five, seven seconds.
9:52 The dynamic changes.
9:53 I don't say any words, but yet I say everything in the in the silence.
10:00 So I I find there's the benefit of pausing depending on the length is
10:06 that to me if you can do it well you can master conversation pausing by itself.
10:13 Pausing by itself it's um like you think of think
10:19 of people you most respect most likely they're not really fast talkers.
10:25 Think of people you love to be around.
10:28 Think about your grandparents.
10:30 Like, how do you want people to feel in conversation?
10:32 Do you want them to feel like they're in a cold waiting room
10:35 at the doctor or do you want them
10:36 to feel like it's your grandfather's living room?
10:39 Yeah.
10:40 When whenever you are able to slow down in the conversation, it's it's relaxing.
10:46 They'll be they want to tell you more because they feel
10:49 like this is a safe space to pretty much say anything.
10:52 That's what you want.
10:54 You think of I think of like my grandfather.
10:57 I can ask him a question and he'll Yep.
11:02 You know what I mean?
11:03 Like he's in no rush whatsoever.
11:05 But what his yes is his yes and his no is his no.
11:09 I never have to question that.
11:11 So I I would definitely venture to say that if you can master the pause,
11:14 you can master communication.
11:17 I feel like human nature just says that is a wise person.
11:21 If somebody that pauses and speaks slower, it just it's more thought.
11:24 Number one, it is more thoughtful.
11:26 Yeah.
11:26 But it [clears throat] also represents even if it's not more thoughtful,
11:29 it represents that way.
11:31 Yeah.
11:31 Here's another thought for financial advisors specifically,
11:34 and I know this as an attorney.
11:36 When I get a question from a client, there's this legal question.
11:41 Let's say they're right in front of me.
11:43 This urge for me to feel like I need
11:45 the right answer right away and it needs to sound beautiful.
11:49 And that's just not real life because most
11:51 of the time sometimes you're just making it up, right?
11:57 I I know legal principles and I can guess and I know the law,
12:01 but every set of facts is so different.
12:03 So, how can I be in a a place where [cough]
12:06 I'm going [clears throat] to know with a thousand% certainty of something?
12:09 I generally don't.
12:10 It's I mean, that's why they're that's why
12:13 you're going to trial in the first place.
12:14 That's why juries that's why you have appeals court.
12:17 It's it's it's all over the place.
12:19 But if you have somebody that's right in front
12:23 of you and they ask you a question, what I always try to do is say,
12:29 "Let me think." I just I I choose to let them see me thinking about it.
12:37 Hm.
12:38 Rather than try to have that rapid fire response
12:42 because what it's telling them is that what I'm
12:44 about to say is actually thought about because they're
12:48 not they're not always paying me for the action.
12:52 They're paying me for the thinking.
12:54 And so it's the same thing in the the financial world.
12:58 They're they're paying for your mind.
13:00 And so when I can ask me a question rather than have that rapid fire,
13:04 oh yeah, yeah, we're going to do X, Y, and Z.
13:06 and this is what the plan is and blah blah blah.
13:08 If I can just stop and go, that's a great question.
13:11 Let me think about it.
13:13 It works with your spouse, too.
13:15 She asks you something, he asks you something and you go,
13:20 I want to think before I respond to that.
13:24 All right.
13:25 Or somebody
13:26 would have avoided a lot of conflict over the years if I would have done that.
13:28 Yeah.
13:29 I'm telling you, it's [clears throat] well, it's it's come from a lot of pain,
13:32 [laughter] but it or if somebody says something that's
13:35 kind of rude to you or ugly to you, rather than snapping back, say, "Yeah,
13:41 I'm going to need some time with that before I respond." I mean, that's
13:46 You almost just black belt ninjas.
13:49 You just do.
13:49 You just uh You really do.
13:51 You You um you jujitsued them.
13:55 You really do.
13:57 They're like, "Man, I I don't even know where to go with this right now." Yeah.
14:00 Well, it ends up that they they put themselves in a headlock,
14:03 you know, that's and that's that's what you want.
14:06 Uh to be able to uh communicate in a way that
14:12 look, I'm going to make you feel bad
14:13 about yourself and I don't have to say anything.
14:16 Like that's that's a pretty powerful way to communicate.
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