Your Mind Is Programmed To Stay Poor (Here's How To Rewrite It) | Myron Golden

0:00 People don't lack abundance.

0:02 They lack awareness to the access they have to abundance.

0:07 Mhm.

0:07 What does that mean?

0:08 That means [music] there's more than enough for everybody to have

0:11 more than enough and there's still be more than enough left over,

0:13 [music] but most people are unaware that that's the actual case.

0:17 It would be like walking through life

0:20 and thinking there's a limited amount of air.

0:22 Mhm.

0:23 And if there's a limited amount of air,

0:25 then I don't want to breathe too much because

0:26 there might not be enough left over for everybody else.

0:28 A business strategist selling author went from growing

0:31 up in poverty to building a multi-million

0:33 dollar business helping thousands of people change

0:35 the way they think about money, value, and purpose.

0:38 Myron Golden in the house.

0:40 I think it's the most important skill any entrepreneur can accomplish.

0:45 Like they need to develop the skill of selling.

0:48 I had it so programmed out of me because I thought it was yucky.

0:51 You're programmed not to like to talk about money.

0:53 Certainly don't [music] want to ask for money.

0:55 You don't want to ask strangers for money.

0:56 So, we don't even realize we have

0:57 all this subconscious program that's against selling.

1:00 When we hold on to a story of belief that things were against [music] us,

1:04 how do we shift it to believe they're actually for us?

1:07 Well, first of all, one of the things I appreciate about you the most

1:14 is your ability to speak about faith and financial abundance at the same time.

1:19 Mhm.

1:19 If someone is financially broke right now

1:22 or if they're struggling with their finances,

1:24 does this mean that they're also spiritually bankrupt?

1:27 I don't think it means that they're spiritually bankrupt.

1:29 I think it means they're probably spiritually deceived.

1:32 What does that mean?

1:33 Well, what that means is most people believe that money is inherently evil.

1:37 Ah.

1:38 That's what most people believe and they believe

1:40 that in order for you to make a lot of money, I've got to do something evil.

1:43 Mhm.

1:44 And if somebody has a lot of money, they've already done something evil.

1:47 And even if they don't believe that consciously,

1:49 they believe that subconsciously.

1:50 Right.

1:51 And people who break through and start having some moderate business success,

1:57 they believe that money's not inherently

1:58 neutral I mean money's not inherently evil, but it's inherently neutral.

2:02 I don't believe that wealth is inherently evil or inherently neutral.

2:05 I believe it's inherently good.

2:08 Even though there are people who do bad things with it.

2:11 Right?

2:11 And so I think that's what I mean when

2:13 I say they're spiritually deceived because I believe the Bible.

2:18 Satan [snorts] is a spiritual being.

2:21 God is a spiritual being, but not a religious being.

2:24 And so wealth is a spiritual concept, but so is poverty.

2:29 Mhm.

2:30 And so in fact, it's really it's really

2:31 interesting as we as as we study the Bible,

2:34 we see that the very first temptation in the history

2:36 of the world was the temptation focus on lack

2:38 because Adam and Eve had everything in the Garden

2:41 of Eden for free except one thing they didn't have.

2:45 The enemy, Satan, got their attention on the thing they lacked

2:49 and they lost focus on all that focus on all their abundance.

2:51 That was the very first temptation in the history of the world.

2:54 What do most people lack today?

2:56 Awareness.

2:58 Around what?

2:59 Around almost everything, but I like to say that people don't lack abundance.

3:05 They lack awareness to the access they have to abundance.

3:10 Mhm.

3:10 What does that mean?

3:11 That means there's more than enough for everybody to have more

3:14 than enough and there's still be more than enough left over,

3:16 but most people are unaware that that's the actual case.

3:21 It would be like walking through life

3:23 and thinking there's a limited amount of air.

3:25 Mhm.

3:26 And if there's a limited amount of air then I don't want to breathe

3:29 too much because there might not be enough left over for everybody else.

3:32 If you're a good person that you might think that, right?

3:34 And so there are opportunities everywhere.

3:37 People might somebody might say, "Well, Myron, I don't know how to do anything.

3:40 I don't have any skills.

3:40 I I only know how to cook.

3:41 You can't make any money cooking." Tell that to Rachael Ray.

3:44 She's a millionaire with an M.

3:46 Turned on a camera for cooking.

3:48 I'm just a housewife.

3:49 Well, there's no such thing.

3:49 I've never met met a married house,

3:51 but a homemaker um says, "Oh, I'm just a homemaker.

3:55 I don't know how to do anything but like turn my house into a home." Really?

3:59 Martha Stewart's a billionaire with a B,

4:01 and she created content around her experience of being a homemaker.

4:05 Mhm.

4:06 It's It doesn't matter what skill set you have.

4:12 There is a way.

4:13 I shouldn't say it doesn't matter cuz it does matter to some degree,

4:15 but most If you're a functional adult,

4:18 if you're a functional adult who has a family and you take care of yourself,

4:21 or even if you don't have a family

4:22 and you have the ability to take care of yourself,

4:24 oh, there's there's enough abundance around you for you to be wealthy.

4:27 You're just unaware of it.

4:30 Mhm.

4:30 So, awareness is the first thing that people lack the most.

4:33 because all transformation begins with awareness.

4:36 Think about it.

4:36 There was a time when the thing that you

4:39 wanted the most was to be a football player.

4:40 Mhm.

4:42 But when you broke your wrist or arm?

4:45 Wrist.

4:45 Wrist.

4:45 When you broke your wrist and lost the opportunity to be a football player,

4:49 and you you kind of lost your way for a little bit,

4:51 the reason you were lost is because you had

4:53 no idea that you would become this Lewis House.

4:55 Mhm.

4:55 You didn't have any idea that this Lewis House could exist.

4:58 [clears throat] Right.

4:59 But the the the capacity to become this Lewis House was always inside

5:04 of you as long as you became

5:06 aware of the opportunities as they showed themselves.

5:08 And so your sister who helped you by saying, "Hey,

5:10 you're either going to pay rent or you're going to have to you're

5:12 going to move out." She helped you become aware of the fact that, "Okay,

5:15 other people expect me to take care of myself,

5:17 so hm, maybe I can take care of myself." Mhm.

5:19 You see what I'm saying?

5:20 So, it's a lack of awareness of your ability

5:24 and capacity for to grow your ability, and it's a lack of awareness of all

5:27 the opportunities that are around us all the time.

5:29 If someone feels like they're a good spiritual person,

5:33 they have this perspective of themselves, maybe they go to church a lot,

5:36 maybe they they talk about their faith a lot,

5:38 maybe they feel like they're acting

5:41 in accordance with their spiritual faith, Mhm.

5:43 but they really struggle financially.

5:45 Right.

5:46 Is the thing they lack the most awareness?

5:48 Is it courage to act on making more money?

5:50 Is it the belief that money can actually be good?

5:53 What is the thing they lack the most?

5:55 There are people who are spiritual and are still unaware of spiritual concepts.

6:01 Mhm.

6:01 Like right.

6:02 And there are people who are religious who are unaware of spiritual concepts.

6:05 And when I say religion, here's what I mean.

6:07 Here's what I mean when I say religion cuz

6:08 I don't believe that that God is a religious figure.

6:11 I don't believe the Bible's a religious book,

6:12 which is very different than what most people believe.

6:14 The Bible is is a governmental document.

6:16 It is not a religious document.

6:18 And what I mean by that is um religion to me is a man or a group of men

6:25 or women making a bunch of rules for other

6:28 for themselves and other people to live by to appease God.

6:31 Well, the Bible doesn't teach that at all.

6:34 The Bible doesn't teach that you need to do something to appease God.

6:37 And so, the Bible's a book about a king, a kingdom,

6:40 a royal family, and the culturalization of a foreign land called Earth.

6:43 Now, let me ask you a question.

6:44 Is a kingdom a religion or a government?

6:49 I guess it depends your interpretation of kingdom.

6:51 If it's a spiritual kingdom, Well,

6:54 it doesn't The definition of a kingdom is the king's dominion.

6:57 The dominion over which the king reigns.

6:59 It's the realm over which the king reigns.

7:00 So, it's a government.

7:01 Yeah.

7:01 Right?

7:02 And so, most people when they think of kingdoms, they think of a physical place.

7:06 Mhm.

7:07 But a kingdom is a jurisdiction over which a king reigns.

7:10 And that's why like if you even think about like

7:13 America or you think about Russia or China or any country,

7:17 they have land, but they also control this thing called airspace.

7:22 Mhm.

7:23 Above that land.

7:24 Right?

7:24 And so, when I think of a king,

7:27 I think of a king that rules over a over a realm.

7:30 And see, I believe that even if people are unaware of it,

7:34 physicality is not reality.

7:36 It is just one of the manifestations of reality.

7:38 Spirituality is reality.

7:41 Invisibility is reality.

7:43 In fact, this table that's physical sitting here in front of us

7:46 is made of invisible molecules that we can't see or touch,

7:49 but we can touch the table.

7:51 Why?

7:51 Because it's a picture.

7:53 That just that whole concept of everything

7:56 physical being made of invisible molecules is

7:58 a testament that invisibility is the foundation

8:02 of visibility and physicality is a manifestation of spirituality.

8:06 There's a lot I want to ask you about wealth.

8:07 Yes.

8:08 But I feel like you have a unique

8:10 background where you didn't have wealth growing up.

8:13 Oh, I was poor.

8:13 I was pitiful poor.

8:14 That's when you're so poor poor people feel sorry for you.

8:18 [laughter] You were poor, but also you, you know,

8:20 you had I think it was polio, is that correct?

8:23 polio as an infant, yeah.

8:24 And you have you have a brace on your left leg.

8:26 on my left leg, metal brace from bottom of my foot all the way up to my hip.

8:30 Uh-huh.

8:30 And you just you didn't start out even in your career,

8:34 you started out as a trash man or a garbage man.

8:36 Trash man.

8:36 Trash man.

8:36 Yeah, driving a trash truck for $6.25 an hour

8:39 as a married man with a wife and a new baby.

8:41 So, you didn't have wealth.

8:42 No.

8:43 And you didn't have a wealth mindset, I'm assuming.

8:45 I didn't have a wealth mindset,

8:46 but I did have a wealth awareness because I also at when I was a trash man,

8:50 I got enrolled in a business selling

8:53 insurance and investments on the side part-time.

8:56 So, I would wake up at 2:30 in the morning,

8:58 get ready for work, go to work, get to work at 4:00,

9:01 drive a truck for 8 hours, 10 hours, come home, take a nap,

9:04 and then I would go out

9:05 and on sales appointments to sell insurance and investments.

9:08 So, I learned principles in that company about the magic of compound interest,

9:12 pay yourself first, all these financial principles,

9:14 and I became aware of the fact that the reason I had to work

9:17 so hard for money is because I had no money working for me.

9:20 And so, that's where that whole transformational

9:22 journey started where I realized, "Wait a minute.

9:25 This person is wealthy.

9:26 They're not any more talented than me.

9:28 If it can work for them, I it can work for me." But the only difference is

9:31 they were actually good at it and I was terrible at sales.

9:34 So, would you say sales was the the best skill that helped you generate wealth?

9:37 I think it's the most important skill any entrepreneur

9:43 or anybody who who desires to succeed can can accomplish.

9:46 Like they need to develop the skill of selling.

9:50 And people say, "Well,

9:51 I'm just not a natural natural-born salesperson." Well, first of all,

9:55 I believe that everybody's a natural-born salesperson and it we have

9:58 it programmed out of us by the cultural hypnotic societal mechanism.

10:01 Really?

10:01 Right.

10:02 When you got to you got two new babies, they're 4 months old, right?

10:04 Have they ever woken you up in the middle of the night

10:06 and persuaded you fully to come and take a take care of them?

10:08 Of course, cry.

10:09 Right.

10:09 Cry.

10:10 Exactly.

10:11 And then my granddaughter, she's 6 years old and um she when she was 3,

10:15 she said, "My papa, I want you to sit on the" She calls me my papa.

10:18 "My papa, I want you to sit on the floor and play with me." But I said,

10:20 "I can't sit on the floor and play with you right now because I've got to do X,

10:23 Y, and Z." She said, "But my papa,

10:25 you have to." I was like, I didn't think of that.

10:29 Right.

10:29 Exactly.

10:29 [laughter] So, I sat on the floor and played with her, right?

10:32 And so, we're we're all born to be sales person

10:36 sales people and we're natural-born sales people and we ask

10:39 and ask and ask and we hear no and we ask again and we hear no and we ask again,

10:41 "Can I have a cookie?" No.

10:42 "Can I have a cookie?" No.

10:43 "Can I have a cookie?" Here, have the whole jar.

10:45 Go play.

10:46 Right.

10:46 Right.

10:46 And so, we have it programmed out of us.

10:48 Um but I I I had it so programmed out of me

10:51 because I thought it was like I thought it was yucky.

10:54 I thought sales was yucky.

10:55 I didn't want to be begging people for money.

10:57 You're programmed not to like to talk about money.

11:00 Certainly don't want to ask for money.

11:01 You don't want to ask strangers for money.

11:03 So, we don't even realize we have all

11:04 this subconscious program subconscious program that's against selling.

11:08 Mhm.

11:09 And even sales people have subconscious programming against selling.

11:12 They say, you've probably heard this phrase, "People love to buy,

11:15 but they hate to be sold." Well,

11:17 I think that's the dumbest thing I've ever heard.

11:19 That's the dumbest That's That doesn't make any sense.

11:21 Peop- I believe people love to buy and they love to be sold.

11:24 Mhm.

11:24 But they hate to be convinced.

11:26 Mhm.

11:26 And convincing is what people in sales who are not

11:28 good at sales resort to because they're so bad at sales.

11:31 What's the difference between convincing someone versus selling someone?

11:34 Great question.

11:35 Selling is persuasion.

11:38 Convincing is when I attempt to get you to do

11:40 something I want you to do for my reasons.

11:42 Mhm.

11:43 I call that having commission breath.

11:45 Right?

11:46 Mhm.

11:46 But persuasion is when I help you make a decision

11:50 you already desire to make for your own reasons.

11:53 Now, have you ever in your life, and maybe you don't now,

11:57 but have you ever in your life had a "When I get enough money,

12:00 I'm going to get one of these" list?

12:01 Uh-huh.

12:02 Right?

12:02 Pretty much everybody has a list like that, right?

12:05 "When I get enough money,

12:05 I'm going to get one of these." Want to buy a car, a watch, or this.

12:08 a ring, a house, whatever.

12:10 Whatever.

12:10 Vacation, whatever.

12:12 Right.

12:12 So, I realized one day that there are millions of people in the world,

12:19 or at least thousands, tens of thousands, potentially hundreds of thousands,

12:22 but I believe millions, tens of millions of people in the world who would love

12:24 to buy what I'd love to sell if they only knew I existed.

12:27 Mhm.

12:28 And so, what most people in business do, and most people in sales do,

12:32 is they go and look for people to sell stuff to.

12:36 And people ask me that all the time.

12:37 "Mark, how do I find people to sell stuff to?" You're asking the wrong question.

12:39 How can you expect to get the right answer?

12:42 The a better question is,

12:43 how can I make myself more findable for people who

12:45 already want to buy what I already want to sell?

12:48 The reality is, if you've ever bought anything,

12:50 you bought it because it was sold to you.

12:51 Mhm.

12:52 The people Now, the people who are best in the world

12:55 at sales do a use a concept I call seamless selling,

12:59 which means they will sell you something,

13:01 and they will make you think it is your idea.

13:03 If you are down to your last dollar, Right.

13:06 and or in that space where you feel like I'm really lacking.

13:10 I'm in debt, a month a month, whatever it is, paycheck to paycheck.

13:14 Right.

13:14 And you have this thing that you're trying to sell.

13:16 Right.

13:17 How do you not feel so needy when you're like,

13:20 "I really need this commission right now,

13:22 or I really need this person to buy because I'm not going to survive." So,

13:26 how do I make it so convincing that they need

13:28 this or persuasive that it's for them rather than Yep.

13:32 I really need this.

13:33 So, so you have to work with human nature instead of working against it.

13:37 And human nature works like this.

13:40 If I chase, you run.

13:42 If I run, you chase.

13:44 If I lean in, you lean out.

13:46 If I lean out, you lean in.

13:48 And so, if you have the you have to first begin with an awareness.

13:51 Okay, awareness of what?

13:52 An awareness that I don't have to make this sale.

13:56 I have to make a sale.

13:57 Mhm.

13:58 But I don't have to make this sale.

13:59 If I understand the principle, principles are like they don't they don't lie.

14:04 They always tell the truth.

14:06 And so, if I understand the principle of the law of averages

14:09 and I understand that everybody in sales has an average including me.

14:12 This is how I got good at sales, by the way.

14:14 I knew I had an average.

14:15 What do you mean an average?

14:16 You mean If you talk to X number of people, X number of people are going to buy.

14:19 A certain number are going to buy.

14:20 And so, let's say let's say your average is one out of 10.

14:23 So, if your average is one out of 10,

14:24 every time you you talk to somebody, somebody's going to buy on average, right?

14:28 So, if I know I'm going to talk to 10 people today, I don't care which one buys.

14:30 Interesting.

14:31 Right?

14:32 So, now I can I can emotionally lean out because I don't need to make this sale.

14:37 And me being leaned out, if you desire the thing,

14:41 makes you more inclined to desire it from me than somebody who's chasing you.

14:46 Mhm.

14:47 Yeah, you're you're more resistant to people chasing you.

14:49 Exactly.

14:50 Mhm.

14:50 See, because if I if I'm if I'm selling Earth

14:54 if I'm selling if if a man is dating a woman,

14:57 a woman's dating a man, doesn't matter.

14:58 Boy meets girl, it doesn't matter.

15:00 If I am making you feel like I need you, you believe you don't need me.

15:07 But if I can make you feel like you I don't need you,

15:10 then you believe you do need me.

15:12 Now, in order for me to make you feel like I don't need you, How do you

15:17 I need to feel like I don't need you.

15:19 How do you do that?

15:20 By realizing I've got a law of averages and I have to make

15:23 X number of sales but you don't have to be one of them.

15:26 And if I realize that you know what?

15:28 It's a privilege to work with me.

15:30 I'm one of the few people in the world that have your best interest in mind.

15:33 Like who will sell you something and and be happy

15:36 as a lark in the park if you say no.

15:40 Becau- people say, "Well,

15:41 that's easy for you to say cuz you have money." But no,

15:43 I have money because that's easy for me to say and it's

15:45 easy for me to say cuz it's easy for me to feel.

15:47 Because if I'm selling something to you and it's not in your best interest,

15:51 when you say no, I'm glad for your sake and my sake you said no.

15:55 I'm doing an event in um Orange County, right?

16:00 This weekend, tomorrow and the next day and I ask you, I said,

16:02 "Why don't you come up and speak?" You're like,

16:03 "Where is it?" I said it's Orange County.

16:05 You're like, "No, that's too far." And when you said,

16:06 "No, that's too far." Like it made perfect sense to me.

16:09 Right?

16:10 And I kind of picked and teased a little bit.

16:12 Of course.

16:13 But but but it made perfect sense.

16:15 I wouldn't want you to have to deal with like an hour and a half

16:20 of traffic and come speak at my event and empower a bunch of people

16:23 and then have to deal with an hour and a half of traffic coming back

16:26 and then you feel yucky about that experience

16:28 and now every time you think about me, you're thinking about that.

16:31 I would rather you say no and think, "Man,

16:34 when I have the opportunity to do something with him,

16:36 I'm going to look forward to it." You see what I'm saying?

16:38 So, I I I really believe that the main ingredient,

16:42 the most important ingredient that you have to have

16:45 to be successful in like super successful in sales is

16:48 to love the people you sell to so much that you

16:50 would never sell them anything that would do them harm.

16:52 Now, I I love this and but life for me is about enrollment.

16:55 It is.

16:56 And so, when do you know to stop not

16:59 trying but stop enrolling or persuading someone in your vision,

17:03 in your product, in your speaking thing?

17:06 most people who watch this are not going to like my answer.

17:09 I stop when they say no because time?

17:12 Yeah, well, it depends.

17:13 Yeah, for the most part, yeah, I do because I know they'll be back.

17:17 Right?

17:17 Okay, so for instance, if I'm doing an event, I don't hard close.

17:21 I don't ever hard close.

17:22 I don't ever like I do a I do a challenge

17:25 once a month and at the end of the challenge,

17:27 I say, "Well, this is the this is the offer we've created for you.

17:30 If it makes sense to you and if it's for you, you're smart enough to know it.

17:34 Take advantage of it.

17:35 If it's not for you, you're smart enough to know that.

17:37 But if you're waiting for me to sit on this Zoom call and talk

17:41 to you for 45 minutes about why you should take advantage of it,

17:43 that's not going to happen because I've got to take time.

17:45 I'm going to the golf course.

17:46 If you enroll, we'll see you in the program.

17:48 If not, we'll see you somewhere else across the world.

17:50 Have a great day." And I'm done.

17:51 I There's zero pressure because I don't want

17:54 you to buy because I talked you into it.

17:56 Because if I got if I've got to drag you

17:58 in, I've got to drag you around and that's exhausting.

18:00 That is exhausting.

18:01 And people really respect you when you really respect them.

18:06 Mhm.

18:07 So, how do you persuade people in the hour or 2-hour Zoom call

18:11 or whatever it might be throughout so that when you're making the offer,

18:16 you you're you're backing you're leaning back versus saying, "Hey,

18:20 you really need to buy this or whatever." You know,

18:21 how do you persuade throughout to add value?

18:24 Right.

18:24 So, first the first the first problem

18:26 most people have in sales and in persuasion, what they think is persuasion,

18:29 which is really just a really old-school

18:31 sales model that's very it's very horrid.

18:34 It's so bad is they talk about the wrong things in their presentation.

18:40 They do no positioning and then they feel like they have to beg people to buy.

18:44 The reason is because you haven't given the people any reason to buy.

18:47 You you've given them your what you value,

18:49 but you haven't given them what they value.

18:51 See, in order for somebody to buy from you, you have to uncover value to them.

18:55 Well, if you have if you're going to uncover value to to them,

18:57 you have to know what's valuable to them.

18:59 If you don't know what's valuable to them, you have no ability to uncover value.

19:02 And I mean, doesn't that make sense?

19:03 So, you have to how do you learn what's valuable to them?

19:05 Well, first you have to understand where value where value comes from.

19:09 Right?

19:09 So, where does value come from?

19:11 Mhm.

19:11 Right?

19:12 So, I value comes from a couple different places.

19:15 Number one, value comes from past perceived voids.

19:18 Things that were missing in the past or things that I value in the present.

19:21 So, when I was 17 years old, my friend Stan,

19:24 his brother Lonnie, had a '68 Pontiac GTO.

19:28 And I wanted to buy that car from him and he wouldn't sell it to me.

19:32 So, guess what I bought 2 years ago?

19:34 A 1968 Pontiac GTO convertible.

19:38 Brand new that car was $3,300.

19:43 Mhm.

19:42 I paid $40,000 for that car, right?

19:44 And just got it back from being restored.

19:46 It's immaculate.

19:48 Well, why would I do that?

19:48 Why would I buy that car?

19:50 Like, I've got cars that are so comfortable

19:52 that when you sit in they hug you and say,

19:53 "Where do you want to go today, babe?" Right?

19:55 And I'm driving this '68 Pontiac GTO and it's all bouncy, you know?

19:58 And I'm like, "Why did I want this car so bad?" Oh,

20:01 why did I What What was so valuable?

20:03 Oh, I wanted it in the past and I couldn't have it,

20:06 but I can have it now, so I'm going to have it.

20:08 So, if you can understand what people have been missing out on in the past,

20:11 you know what to talk to them about in the present.

20:13 That's one.

20:14 Number two, present So, past perceived voids,

20:17 that's one place the value comes from.

20:19 Number two, present perceived virtues.

20:23 When somebody perceives something as good right now, they value it.

20:28 And so, most people when they're selling when they think they're selling,

20:31 they're talking to the prospect about what's valuable about

20:34 their offer to them instead of to the prospect.

20:36 Mhm.

20:36 They have no idea what the prospect perceives

20:40 as good because they do all the talking.

20:42 They don't have a dialogue, they have a monologue.

20:44 And a presentation, a really great sales presentation,

20:47 is a dialogue where you don't do all the talking.

20:50 Mhm.

20:50 Okay.

20:51 So, that's number two.

20:51 Present perceived voids.

20:53 The last place that values come from is

20:56 future perceived visions create present perceived values.

21:00 Mhm.

21:01 So, if my presentation can show people how they can

21:04 have all the things they were missing in the past,

21:07 All the things they think are wonderful in the present.

21:10 And they can see themselves living a compelling future.

21:15 Oh, it's really hard for them to say no.

21:17 Right?

21:18 And so, that's that's that's the first thing.

21:21 So, that's the first thing that has to happen in the presentation.

21:24 I have to have the the basic big idea has to be surrounded by those things.

21:28 Number two, I have to I have to position

21:32 my offer correctly because I would rather as a salesperson,

21:36 I would rather have an average presentation with great

21:39 positioning than a great presentation with average positioning.

21:43 And so, what do I mean when I say positioning?

21:45 Well, I'm going to position my offer, the thing that I'm selling,

21:50 next to something they've already paid for that's given them less value.

21:56 That's one.

21:57 I'm going to position my offer next to the the the price

22:04 of my offer next to the cost of not getting the result they've been seeking.

22:09 And show them which one's more expensive.

22:11 So, I'm going to have a like the positioning is of the utmost importance.

22:15 And then, in addition to positioning the offer,

22:18 when I do the presentation, as much as possible,

22:22 I'm going to get If I'm selling something to you,

22:24 I'm going to get you to give yourself my presentation.

22:27 And I'm going to do that by asking you questions.

22:29 I'm going to do that by asking you what?

22:30 Questions.

22:31 Questions.

22:31 See, yeah.

22:32 That's how they talk back.

22:32 Exactly.

22:33 I'm going to get them talking back to me.

22:35 Yeah.

22:35 And so, I really believe that for good sales people,

22:38 the prospect provides the content and we provide the context.

22:42 And so, I don't want to talk about the pieces of my offer.

22:46 It's got 17 workbooks and or it's got these components and these ingredients.

22:50 No, I don't want to talk about the pieces.

22:51 I don't want to talk about the process and I sure don't

22:53 want to show them the process because if I show them the process,

22:56 it's going to distract them from the payoff.

22:59 So, I don't want to show them the the I don't want to show them the process.

23:01 I don't want to sell my person because I don't want to be married to you.

23:04 Like, "Oh, you get so many hours of my time." No.

23:07 No, I don't want to No, I When I When I'm selling you hours of my time,

23:11 I am telling you that it's so hard you can't do it without me.

23:14 That's not the message I want to convey.

23:17 Does that make sense?

23:17 So, the only thing that I emphasize when I'm selling,

23:20 after I do the positioning, after I uncover the value,

23:23 and then I present the value, the thing that I do is I show them the payoff.

23:28 And I show them what it's going to feel like to have the payoff.

23:30 What's it going to sound like?

23:32 How other people are going to look at them?

23:33 How they're going to feel?

23:34 What they'll be able to do then that they can't do now.

23:36 And so, when you emphasize the payoff,

23:39 people have the ability to see themselves in their desirable future,

23:43 and it makes it easier for them to say

23:44 yes because you're the first person who's ever talked

23:46 to them about a bridge that gets them

23:49 from where they are to where they'd like to be.

23:51 Does that make sense?

23:52 100%.

23:52 I I've heard you say a quote, "Wealth is a spiritual outcome." It is.

23:57 And you talk often again about faith and finances,

24:00 and people are conflicted by this a lot.

24:02 They are.

24:03 They're conflicted by faith and finances.

24:05 Yes.

24:05 But why do you believe faith and wealth actually belong together?

24:09 Well, because God is a God of abundance.

24:11 In fact, so much God is so much a God of abundance

24:15 that when he put Adam and Eve in the Garden of Eden,

24:18 even though there were only two people there,

24:20 and they were married to each other,

24:21 and all the food was free, and there were no stores,

24:24 and there was nothing to buy, and there was nothing for sale,

24:26 he put gold in the Garden of Eden.

24:28 But he didn't just put gold in the Garden of Eden.

24:30 He put gold in the Garden of Eden and told us that it was good.

24:33 Why do I believe that wealth is good?

24:35 Because God said so.

24:36 Why do I believe that wealth, that abundance is spiritual?

24:38 Because Jesus said, um,

24:41 "I am come that you might have life and that you might have it more abundantly,

24:45 but the thief cometh not but for to steal, to kill,

24:49 and to destroy." Well, if you kill something, you have a lack of life.

24:54 If you steal something, you have a lack of property.

24:56 If you destroy something, you have a lack of property as well.

24:58 So, abundance and lack are both spiritual.

25:02 Abundance is the result of understanding the spiritual

25:06 principles that lead the that lead to wealth.

25:08 And people think People think that God wants them to be poor.

25:11 I I find that fascinating.

25:12 Because if God wants you to be poor, he also wants you to be a drunkard.

25:15 He also wants you to be lazy.

25:17 He also wants you to be a glutton.

25:18 He wants you to be a a fool.

25:21 Why do I say that?

25:21 Well, because like from the from a biblical perspective,

25:25 the Bible says that um love not sleep lest thou come to poverty.

25:29 So, what does that mean?

25:30 That means if you're lazy, you're going to be broke.

25:32 So, if God wants me to be broke,

25:34 then he has to want me to be lazy since brokenness is spiritual.

25:37 If I think poverty is pious piety,

25:39 then if God says that laziness leads to broke being broke,

25:43 then he must want me to be lazy if he wants me to be broke.

25:46 Okay, but it says that if you have wisdom,

25:49 it'll fill your house with house with great treasure.

25:52 Mm.

25:53 So, if God doesn't want me to have great treasure,

25:55 then he must not want me to be a fool.

25:57 The drunkard and the glutton shall lie down

25:59 together and drowsiness will clothe the man with rags.

26:01 So, God must want me to be a drunken,

26:03 gluttonous, lazy fool if he wants me to be broke.

26:07 Because he promised to bless me with wealth

26:09 if I have the opposite of those characteristics.

26:12 That's why.

26:13 Yeah.

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26:48 When was the moment you feel like you had true financial freedom in your life?

26:52 Where you feel like, "Okay, I'm not living paycheck to paycheck.

26:55 I've got financial abundance.

26:57 I don't feel like I'm stressing for what's coming in the next month."

27:01 I can tell you the moment when I felt

27:02 like that, even though I was still not wealthy.

27:05 And this was I It was in April of 1999.

27:08 And I remember it very specifically.

27:10 27 years ago.

27:11 Right, 27 years ago.

27:13 I accidentally made $6,200 in one week.

27:17 Come on.

27:18 In one week.

27:19 You know what's really Before you go on with that, Okay.

27:21 this is weird.

27:23 The synchronicity of this, because the moment I felt like I was

27:26 the richest man in the world was when I made $6,200 in 1 hour.

27:30 Okay, so you did it in an hour, I did it in a week.

27:32 Well, I was also doing Young people these days.

27:35 [laughter] But the fact that it was 60 literally $6,200 was

27:38 how much I made in 1 hour from a webinar presentation.

27:41 Wow.

27:42 To to a someone else's audience.

27:44 It was my first webinar, made $6,200.

27:46 And you were like And I was like, "I am the richest man in the world." Wow.

27:49 It was more money than I ever made in a maybe years, right?

27:53 Like it was It unlocked like It seemed impossible.

27:57 Yeah, it was just like a whole new So

27:58 that was an un- $6,200 was an unlock for you, and it was an unlock for me.

28:01 How crazy is that?

28:02 Okay, so So what happened?

28:03 Tell me.

28:03 So watch this.

28:04 So Well, what happened was I read [snorts]

28:06 Rich Dad Poor Dad in January ni- um 1999.

28:12 And I realized the reason I was broke, when I read that book,

28:14 I realized I was broke because I didn't have any assets.

28:16 So I said, "Okay, I'm going to start

28:17 focusing on my assets." I did have some assets,

28:19 but not I I just had a little net- network

28:21 marketing income from this little network marketing business I was doing.

28:24 And then I was a traveling evangelist.

28:26 So I had my income when churches would give me an offering.

28:29 Yeah.

28:29 And then I had my tape ministry,

28:31 where I'd have my sermons on recording, and I would sell them for $5 Wow.

28:35 at the end of the services.

28:36 So So So what happened was I didn't have a goal.

28:39 I just This church invited me to come speak.

28:41 And they wanted me to come speak for like from Sunday through Wednesday.

28:46 And so I came and spoke Sunday through Wednesday.

28:48 When I got done, they gave me a $2,000 honorarium.

28:51 That week I made $2,100 from my network marketing company.

28:55 And I sold 21 I sold $2,100 worth of tapes.

29:00 Wow.

29:01 But when I did that, you got to understand, in 1998 I only made $48,000.

29:05 So that's an average of 4,000 a month.

29:07 And I made $6,200 in 1 week simply because

29:10 I shifted my focus to acquiring assets and building assets.

29:14 Now, here's what happened next.

29:16 As soon as I made the 60 I said,

29:16 "I made $6,200 [laughter] this week." First thing I said was,

29:19 "Wow." I said it backwards.

29:21 I said, "Wow." [laughter] You're like, "Now, how do I do this again?" Exactly.

29:25 Well, before I even said how I do this again, I said, "That was so easy." Mhm.

29:29 And then I somehow or another I had this idea,

29:32 this thought that must mean it's easier to make a lot of money in a short

29:36 period of time than it is to make a little money over a long period of time.

29:38 As soon as I said that, I said it out loud.

29:40 I said "From now on for the rest of my life

29:44 I'm going to ignore all the hard ways to make

29:46 a little bit of money and I'm only going

29:48 to focus on the easy ways to make a lot." Mhm.

29:52 That shift changed my life.

29:54 By July of that same year I made $8,000 in 1 day in the stock market.

29:57 Wow.

29:58 Just because I decided to believe Mhm.

30:01 that it's easier to make a lot of money in a short period of time

30:05 than it is to make a little money over a long period of time.

30:07 And so, even though even though financially since that time I've been broke,

30:12 I was aware of the fact that it's easier

30:16 to make a lot of money in a short period of time than it is to make a little

30:19 money over a long period of So after that moment, you [snorts] had a new belief,

30:22 but you still became broke later is what I'm hearing you

30:24 Like I I made millions of dollars and became broke later.

30:27 Really?

30:28 Yeah.

30:28 I had a whole series of situations that started in 2007.

30:33 My oldest son was in a car accident and he passed away 4 days later.

30:36 Most devastating, surreal, painful unbelievable,

30:42 even to this day experience of my life.

30:44 How old was he?

30:44 He was 20.

30:45 Oh, man.

30:46 Yeah, it was it was um yeah, he passed away 4 days later.

30:49 The next year, and I'm and not to brush over that, but that was

30:53 that that will let a whole lot of wind out of your sails.

30:57 Your whole life, yeah.

30:58 Right, exactly.

30:59 Even to this day, the most difficult thing I've ever gone through in my life.

31:03 By far.

31:04 By leaps and bounds.

31:06 Before you go on, what was the greatest lesson that taught you about life,

31:10 losing your son in that way?

31:11 What was the greatest lesson that that season taught you?

31:14 It showed me how much God loves me.

31:16 Really?

31:16 Yeah.

31:17 How so?

31:17 As a as a man, like a real man,

31:20 you want to protect your family, you want to provide for your family.

31:25 Mhm.

31:24 And I had money.

31:26 I had lots of money.

31:28 My money couldn't help me.

31:29 Mhm.

31:29 And I'm sitting in the hospital room watching my son take his last breath.

31:34 Oh my gosh.

31:35 And as hard as that was, you know what was harder?

31:38 Watching my wife and my other son and my daughter

31:42 watch my wife's son and my other two children's brother,

31:45 watching them watch their brother die, watching my wife watch her son die,

31:48 and there's nothing I could do about it.

31:49 And I would have done anything.

31:50 I would have done anything, including trade places with him,

31:53 if I would have had the opportunity.

31:55 You say, "Well, how does that show you the love

31:56 of God?" Because God watched his son die for me.

32:00 And he could have done something about it, but he didn't.

32:02 And that made me hyper aware of a kind of love

32:06 and a level of love that I have no ability to understand.

32:11 But all the ability in the world to appreciate.

32:13 Wow.

32:13 So, that's the greatest lesson I learned.

32:15 When did you learn to I guess appreciate or have awareness around

32:20 the the loss to where you could actually feel love rather than anger,

32:26 upset, or any other emotion.

32:28 Cuz I don't know if that happened right away for you.

32:30 I'm assuming you No, that was that's what I had realized when I

32:33 was sitting there in that hospital room watching experiencing this.

32:37 That was my That was what I was thinking about.

32:40 God loves you.

32:41 God loves me more than I can ever fathom.

32:45 How do you even get to that I don't know if anyone

32:46 could really think about that in that moment of like, my son

32:50 couldn't think about anything else.

32:51 Really?

32:52 I couldn't think about anything else.

32:52 Now, you got to understand though, I came to Christ when I was 16 years old.

32:56 I started reading the Bible when I was 16, the King James version.

32:59 Started reading the Bible when I was 16.

33:00 Started studying it when I was 20.

33:03 And I had a very acute awareness already

33:07 at that time that spirituality that the invisible realm

33:09 is the real realm and that the physical

33:11 realm is just the a manifestation of that realm.

33:13 So, I was like, that part of a that a level of awareness I already had.

33:20 And there are some things other things that in my study

33:24 that God had been showing me years leading up to that.

33:31 That put me in a position where that was the conclusion that I came to.

33:37 In fact, when my son died as hard as it was and it

33:42 was like I can't it's I can't I can't describe how hard it was.

33:48 But, I wanted to make sure that I preached my son's funeral.

33:52 Mhm.

33:53 Because I didn't want somebody else to mess up what it meant.

33:55 Because everybody in my family was going to have

33:57 to live with this conclusion for the rest of our lives.

34:02 And I wanted to give them a God perspective.

34:05 So, I See, most people believe in God kind of as a genie.

34:10 Maybe and you know, I getting I'll pray and he'll do what

34:13 I want him to do and I'll read the Bible to appease him.

34:15 I don't believe God is my king.

34:17 Mhm.

34:18 He is sovereign.

34:20 If he does something it is the best thing that can be

34:23 done even if it's not the best feeling thing that can be done.

34:25 Mhm.

34:25 If I can't trust him at that level, he's not really God.

34:28 He He's He might be the God that I'm the God

34:31 of, but I don't want a god that I'm god of.

34:34 [snorts] I mean, how can someone listening right now when

34:36 they see that there's wars or injustice believe that?

34:39 They feel like, "Okay,

34:40 all these people are dying around the world, these wars, these challenges.

34:43 How can I believe that this is the best

34:45 thing from god?" I'm going to give you two answers.

34:48 How can I believe that water's wet?

34:51 It doesn't matter if I believe it or not, it's wet.

34:54 That's not That's the first answer.

34:56 Here's the second answer.

34:57 If god cannot lie and he is good and he says he's good if he if I really

35:07 believe that he is the god he says he

35:08 is then he's the one that's sovereign, not me.

35:12 Mhm.

35:13 I can trust him even when I can't understand him.

35:15 And I think here's the difference between me

35:17 and anybody else you're going to talk to, probably,

35:19 about god and about their faith.

35:23 I'm not trying to get you to believe what I believe.

35:24 Believe it or not believe it.

35:25 Mhm.

35:27 But the belief that I have oh, it's unshakable.

35:31 Mhm.

35:32 God is sovereign.

35:34 It's It's so fascinating.

35:37 I I I I mean, I could give you a really

35:40 long drawn-out theological answer to the question you just answered,

35:43 but the best answer is if god is really god,

35:46 like the supreme being and the creator of everything

35:50 he can do pretty much whatever he wants to.

35:52 When I was a kid, I used to build model cars.

35:55 I don't know if you ever did that or not, but I used to build model cars.

35:57 We didn't have the internet.

36:00 [laughter] Okay, but guess what else I would do?

36:01 I'd take them in the basement blow them up with firecrackers.

36:03 Uh-huh.

36:04 Right?

36:04 Why?

36:04 Well, why would you do that?

36:05 You just spent all that time I don't know.

36:07 I wanted I wanted to see what was going to happen.

36:09 I'm not saying god wants to see what was going to happen.

36:10 I'm just saying but god is god.

36:12 If If he If he is really god and he really

36:14 owns everything then when he wants me to know why it's

36:18 working the way it's working when he know when he believes

36:21 it's time for me to find out, then I'll find out.

36:23 You'll find out.

36:25 There's something you've said a the word you've

36:26 said multiple times in the last few minutes.

36:28 Okay.

36:29 Um And you part of your team was asking me

36:31 some questions before you got in here and we were chatting.

36:34 And one of the questions they said, you know,

36:35 you've interviewed all these people, all these experts over the years.

36:38 Like what's the one thing maybe they don't say

36:41 in the interviews that you've noticed that makes them,

36:44 you know, accomplish and be great and achieve what they achieve.

36:48 [clears throat] And right away I just said belief.

36:50 You know, belief and this is something you

36:52 said over and over now is like this belief.

36:56 I believe it's possible to make more money with less work.

36:59 I believe in this.

37:00 I believe you can make more in less time.

37:03 Once you shifted belief, right,

37:05 then you had to just see new how you could do it.

37:07 The opportunities can decide to believe.

37:09 I decided to believe it's easier to make a lot of money in short period.

37:12 Yeah.

37:12 Yeah.

37:13 And so how did you get to a place of [snorts] belief Great question.

37:20 when you're working as a garbage man, when you're struggling,

37:24 when you've got, you know, you got polio and you got,

37:27 yeah, a leg that doesn't work,

37:28 when you've got all you I think you were born in a segregation hospital.

37:32 Segregated hospital, yeah.

37:33 Like when all these things are against you.

37:36 But are they?

37:37 Well, when they perceive to be against you.

37:39 When you could tell a story to yourself that this was against me.

37:44 Look how hard this is.

37:45 Look at this challenge.

37:46 Look at I'm only making 650 an hour.

37:48 I'm only 625, bro.

37:50 625 an hour.

37:51 It's going to be impossible for the raise, right?

37:55 [laughter] But when you when we when we hold on to a story Right.

37:57 of belief that things were against us,

38:00 how do we shift it to believe they're actually for us?

38:03 Right.

38:03 You can decide to believe that everything that happens to you happens for you.

38:06 You can decide to believe that.

38:07 So, whether it's true or not, you can just decide.

38:10 You can decide to believe.

38:10 Yeah, it could be cuz people believe things that aren't true.

38:12 That's right.

38:13 Whether it's true or not.

38:14 I happen to know it's true.

38:15 And I'll tell you why I know it's true.

38:17 So, and I'll tell you how I developed this sense of certainty

38:19 that I have over the 64 years of being on this planet.

38:23 So, um one is I believe that the Bible

38:28 is truth because when I started reading it,

38:32 I I thought I was going to find religion and I found principles.

38:36 And I found a lot of in the coding world we call if then go to statements,

38:40 conditional promises.

38:41 If this happens then do this.

38:43 And I started testing those if then go to statements when I was a kid.

38:49 When I was 16 years old I was testing them.

38:51 I remember the very first one I tested, Proverbs 15:1,

38:55 a soft answer turneth away wrath, but grievous words stir up anger.

38:58 And I remember doing something in particular to tick off my brother Mike.

39:01 He was he was hacked.

39:03 He was hot.

39:03 He came in guns blazing.

39:05 Man, I can't believe it.

39:06 I was like, well, man, you know what?

39:08 You're right.

39:08 I shouldn't have done that.

39:09 Yeah.

39:10 You know what?

39:10 I'm not going to let that happen again.

39:11 Sorry I did that.

39:12 It's not going to And he just kind of deflated and walked away.

39:15 I was like, that was amazing.

39:18 [laughter] It worked.

39:18 It worked.

39:19 It worked.

39:19 It did exactly what the Bible said it would do.

39:21 But there are literally hundreds of biblical principles like

39:25 that that I've tested since I was 16 years old.

39:28 I've never had one fail.

39:32 You say, how do you believe that what happens to you is happens against you?

39:36 It's It's interesting how if you read more and you write more,

39:40 it gives you the ability to think more clearly, right?

39:42 And so, there's a story in the Bible about this man named Joseph.

39:45 And Joseph gets thrown into a pit and then he

39:48 gets taken out of the pit by some slave traders.

39:50 He's sold into slavery in Egypt.

39:52 His brothers threw him in the pit.

39:54 His 11 old his 10 older brothers threw him in the pit.

39:57 So, now he's a slave for this man named Potiphar.

40:00 Potiphar's wife tries to seduce him.

40:02 This is like this is like a really tragic situation.

40:07 He's hundreds of miles away from home.

40:10 He's a slave in somebody's house.

40:11 The man's wife tries to seduce him.

40:12 He doesn't yield to her.

40:14 She grabs his shirt, snatches off his back,

40:16 lies to her husband, he gets thrown in prison.

40:20 His brothers go back and tell his father that uh well,

40:24 we think Joseph's dead because we found his coat.

40:26 They really took it.

40:27 They tore it to pieces, put goat's blood on her sheep's blood on it,

40:30 took it back to her, "I don't know if this is your son's coat or not,

40:32 but and then then his father thought he had died, right?" And so,

40:35 literally over a decade Joseph is down

40:40 in Egypt in Potiphar's house or in prison.

40:44 Anyway, long story short, Joseph ascends to because of his interpretation

40:48 of a dream to become the prime minister of Egypt.

40:50 Joseph brings his family to Egypt because there's a famine.

40:54 He introduces his father to Pharaoh.

40:57 His father his Pharaoh asks his father, "Sir, how old are you?" Jacob,

41:02 because of all the things that happened to Joseph he said,

41:06 "Few and evil have been the years of the days of the life of my pilgrimage.

41:11 I'm 138 years old." Few and evil?

41:17 You just got reunited with your son.

41:19 He's the prime minister of the country that saved you alive,

41:21 and all you can focus on is all the stuff the pain that you were in in the past?

41:25 Now, Joseph had the same pain that Jacob had, only worse.

41:30 It was his pain.

41:31 When he named his two sons, you know what he named them?

41:34 Ephraim and Manasseh.

41:35 Do you know what those names mean?

41:37 One of them means that God has made me to forget

41:40 all of my trials and my labor in my father's house.

41:45 The other name means God has made me fruitful in the land of my affliction.

41:50 The very same same thing that Jacob perceived

41:52 happening to him Joseph perceived as happening for him.

41:56 And you always have a choice when you have an experience of life.

42:00 Am I going to respond like Jacob or am I going to respond like Joseph?

42:02 Wow.

42:04 [snorts] Like you you go to the gym.

42:05 You work out.

42:06 I can tell you have muscles, right?

42:07 So, you you go to the gym.

42:09 Why do you lift weights?

42:10 It's hard.

42:11 It is hard.

42:12 It keeps me healthy.

42:13 Right.

42:13 So, you lift weights, it's hard, it keeps you healthy.

42:15 Why does it keep you healthy?

42:16 Because it breaks your muscles down.

42:17 Mhm.

42:17 But, that's bad.

42:18 It's breaking your muscles down.

42:19 Right.

42:19 It breaks them down so they can build back up.

42:21 So, can you tell me of anything in life that gets better because it's easy?

42:28 I don't know.

42:28 I mean, just maybe that if you're having an easy moment,

42:31 it feels good in that moment.

42:33 Right.

42:33 It feels good.

42:33 Yeah.

42:33 Yeah.

42:34 But, it doesn't make the next moment easy.

42:36 No.

42:36 And so, the fact that I was born

42:37 in a segregated hospital because black people weren't in Tampa General.

42:41 Mhm.

42:42 It's a painful thing for my parents, difficult.

42:44 I contracted polio because the conditions at hospital were so bad.

42:48 I've been walking with this brace on my leg my whole life.

42:50 I had a leg stretch operation when I was 13 where they

42:52 broke my tibia and my fibula and put these screws through my leg

42:55 and put it on this rack and turn these knobs and stretch

42:57 the bones and cut my Achilles tendon and all that other stuff.

43:01 I've got a metal rod in my ankle right now.

43:03 When I played golf yesterday and walking up and down those hills,

43:05 when I got done yesterday, it was like throbbing.

43:07 Oh, that's so terrible.

43:08 It's not terrible.

43:09 It's just painful.

43:09 It's just difficult.

43:11 Like, we there's not a human being who's ever lived who

43:15 can tell whether something is good or not looking through the windshield.

43:18 Good or bad.

43:20 We can only tell that looking through the rear view mirror.

43:22 I don't I'm not smart enough to know what's good.

43:24 I'm I'm I'm smart enough to know what's painful,

43:26 but I'm also smart enough to know that everything that's painful is not bad.

43:29 Mhm.

43:30 What do you think this experience has provided you with throughout

43:35 Having had polio?

43:36 Yes.

43:36 Oh, yeah.

43:37 And having your, you know, leg broken and rods and all that stuff.

43:40 Yeah.

43:40 With that experience and living with that, do

43:42 you think you'd be where you're at today There's no way.

43:45 mentally, spiritually, No galaxy.

43:48 Really?

43:48 No.

43:49 Where do you think you'd be if that didn't happen?

43:51 It depends.

43:52 I'd probably be a professional athlete of some kind.

43:56 Mhm.

43:56 I was very athletic.

43:57 Still I am very athletic.

43:59 Um I would have been very distracted by sports.

44:03 Uh-huh.

44:03 And when I say distracted, I would have been focused on it,

44:05 but all focus is a distraction and all distraction is a focus, right?

44:08 And so, I would have been focused on a sport

44:11 that would have maybe made me famous and maybe made me rich,

44:14 but maybe I would have lost it by now.

44:16 Mhm.

44:16 Right?

44:16 Like most of professional athletes do.

44:18 And so, I believe that God in his sovereign wisdom ordained before

44:22 the foundation of the world that I would go through all of these experiences,

44:27 so my body would slow down, so my mind could speed up.

44:31 Oh my gosh.

44:32 That's good.

44:34 [laughter]

44:34 But that's the the the belief you've created with this experience.

44:39 Exactly.

44:39 Well, it it it's the belief I don't know

44:41 if I've created it or if I discovered it.

44:43 Either one.

44:43 Right.

44:44 It's the belief you've decided.

44:45 I've definitely decided to believe that.

44:48 Yeah.

44:48 And because I can see it.

44:50 Like I can remember being a child because I wanted to run so bad.

44:53 I couldn't run because my leg wouldn't

44:55 There's certain things it just doesn't do.

44:57 Kind of most things that legs do.

45:00 [laughter] Um and I couldn't run, but I remember watching for hours,

45:03 watching other people run to see if I could figure

45:06 out how to make something that could help me run.

45:08 Mhm.

45:09 Right?

45:10 Because I always wanted to run.

45:12 Because I just tell people I couldn't run, so I learned how to fight.

45:17 So, I couldn't run, but what it did is it caused me to be hyper-observant.

45:21 Yeah, I know that feeling.

45:22 Right?

45:22 Yeah.

45:23 Cuz when you can't do you can observe.

45:25 You watch.

45:26 Exactly.

45:26 I was the same way.

45:27 In school, I was I was in the bottom of my class pretty much all through school.

45:31 And I really lacked the skills to connect with people because

45:35 I was just insecure that I'm not smart enough or funny enough,

45:38 and so I just didn't really speak much.

45:40 But I would just watch people speaking and observing them.

45:44 Exactly.

45:44 watch their human dynamics, their behavior,

45:46 and just be like, "Huh, why did that person laugh?

45:47 Why did that person respond?

45:48 Why did that person give that person a hug?"

45:51 I would just watch people all day long and observe.

45:54 And I think that allowed me to have a different perspective of why

45:58 people do certain things or why they say things or And so,

46:02 that insecurity I had in me or that lack that I

46:05 was facing allowed me to be more observant to see,

46:08 okay, how can I have a friend?

46:10 How can I connect with someone even though no one wants to connect with me?

46:14 So good.

46:15 And so it's a similar kind of dynamic.

46:17 100% Yeah.

46:17 I I mean I I I remember going all the way

46:20 through the seventh grade and only having one friend the whole year.

46:22 So I can I I remember what that feels like.

46:25 Yeah.

46:25 Yeah.

46:26 What is the biggest lie that you think people

46:28 of faith have been taught about making money and creating wealth?

46:33 The more money you make it makes you more and more distant

46:35 from God and if you make too much money you can't go to heaven.

46:37 Really?

46:38 Oh yeah.

46:38 Why have people believed that?

46:39 Why is that because because S- Satan is a master deceiver.

46:45 Right?

46:46 And the best lies are the ones that seem like they're true.

46:48 Mhm.

46:49 And so i- if you think about it um as as you like when I read the Bible

46:54 I see that Satan deceived Eve by twisting God's

46:57 words not by giving her his own original words.

47:00 The first temptation that Satan tempted Jesus

47:03 with in the wilderness um was a twisting of God's word.

47:09 He He quoted that cast yourself down because in their um

47:12 his He shall give his angels charge concerning you in their hands.

47:15 So he used the word of God to attempt to deceive Jesus.

47:20 So he's going to use the word of God to attempt Eve who's never sinned before.

47:23 She has no sin nature.

47:25 And she falls for it and he uses the word of God to tempt Jesus.

47:29 He's not going to fall for it.

47:30 Don't think he's not going to use the Bible to deceive you.

47:32 Mhm.

47:33 So they believe that because of the fact that a lot of people

47:37 who preach and teach the Bible have never learned how to study it properly.

47:41 They've never learned the law first mention.

47:43 They've never learned the law of context.

47:44 They've never learned the law of definitions.

47:46 If you don't If you don't apply those two laws

47:48 you're going to Whatever you read you're going to come

47:49 to an erroneous conclusion because you're not using the framework

47:53 for understanding it that it was created for to be interpreted.

47:57 Mhm.

47:58 Right?

47:58 If I If I use a whole bunch of words, if I say, "Well, you know,

48:01 I'm going to promulgate my esoteric cogitations

48:03 and articulate my superficial sentimentalities with amicable and philosophical

48:06 and psychological observations to be aware of flatulent

48:08 ponderosities." If I said that to you,

48:09 and you didn't know what those words mean, Yeah, uh yeah.

48:12 like, right?

48:13 But that's how most people read the Bible.

48:14 And so, what they'll do is they'll take

48:16 the surface inference and think that's an interpretation.

48:19 It's not.

48:20 So, there's a passage that says, for instance, for instance,

48:23 this is one of the most misunderstood passages in the entire Bible.

48:27 Jesus said about this rich young ruler,

48:30 "It's easier for a camel to go through the eye of a needle than

48:32 it is for a rich man to enter into the kingdom of heaven." Now,

48:34 what does that mean?

48:36 I'm sorry.

48:37 What does that mean, and how should we interpret that?

48:39 Well, what it actually means, and you can't First of all,

48:42 I'm going to say this, if you start the story with the rich young ruler,

48:45 you cannot come to a proper interpretation.

48:47 You need the whole context.

48:48 the whole context.

48:49 And the context is, right before that happened, Jesus had got done speaking,

48:54 and people were bringing his bringing their children

48:56 to him to have him bless them.

48:58 And the disciples said, "Get those kids out of here." Jesus said,

49:01 "Allow the little children to come unto me,

49:02 and forbid them not." And then he said

49:04 this, "For of such is the kingdom of heaven." So,

49:07 he said, "Bring them Let those little children come to me." So,

49:09 Jesus is giving an illustration of how salvation, biblical salvation, works.

49:13 "Let the little children come unto me." So,

49:15 what does a child do to provide for itself?

49:18 Yeah, I mean, it's a child to provide It cries, I guess.

49:21 But does it earn money?

49:22 It's crying.

49:23 No, to provide, no, it doesn't make any money.

49:24 It can't provide for itself.

49:25 It can't provide housing, food.

49:27 In order for a child to survive,

49:29 it has to be 100% dependent on someone other than itself for its survival.

49:34 Unless it's a child star in Hollywood here, and they're making money, but yeah.

49:37 Yeah, but still they got to They can't walk.

49:38 They can't feed themselves.

49:39 If it's a baby, [clears throat] you see what I'm saying?

49:41 So, okay, great.

49:43 So, right after that happens, he blesses the children, and it says,

49:46 "And there came to him this rich young ruler." And he says to Jesus,

49:50 he asked him this question, "Good master,

49:53 what good thing shall I do that I may inherit eternal life?" He said,

49:58 "Good master, what good thing shall I do?" And Jesus said,

50:01 "Why are you calling me good?" Jesus wasn't asking him,

50:03 "Why are you calling me good?" because he wasn't good.

50:05 He was asking him, "Why are you

50:06 calling me good?" because you're saying, "Good master,

50:08 what good thing shall I do?" Jesus was saying,

50:11 "If you believe I'm good, then you don't need to be good.

50:14 And if you believe you're good, you don't need me because I am good.

50:17 So, is it going to be you or is it going to be me?" And then he said,

50:20 "But if you want to know which commandments, which by the way,

50:24 Jesus knew he couldn't keep the the kid couldn't keep the commandments.

50:26 The young man couldn't keep the commandments.

50:28 He said, "But if you want to be if you want to be um enter into life,

50:32 uh keep the commandments." He was giving the young man an opportunity to say,

50:35 "I've tried to keep the commandments and I can't."

50:37 Because that's the real answer for everybody who's ever lived.

50:41 The real answer is, "I've tried to keep the commandments,

50:42 but I can't." But the young man doesn't do that.

50:45 He tries to play Jesus.

50:47 And he says, "Well, which ones?" And Jesus named

50:51 a bunch of them that he knew the guy hadn't broken.

50:52 And then he named one that was evident to everybody

50:55 around that the man was breaking all day long.

50:57 Which one?

50:58 He said, "Thou shalt not commit murder, thou shalt not steal,

51:00 thou shalt not commit bear false witness, thou shalt not commit commit adultery,

51:03 honor thy father and thy mother." And then he says

51:05 this, "Love your neighbor as yourself." The young man says,

51:08 "All these I have kept from my youth up.

51:11 What lack I yet?" Oh, you've kept all of them, have you?

51:14 Really?

51:15 That's interesting.

51:16 You love your neighbor like you love yourself.

51:17 I can tell by the shoes you're wearing you love yourself.

51:19 I can tell by the robe you're wearing you love yourself.

51:21 I can tell by the chariot you rolled up in that you love yourself.

51:24 You love your neighbor as you love yourself?

51:25 Okay.

51:26 If you're going to lie to me, let's put it to the test.

51:28 Go sell everything you have, give it to the poor,

51:31 and come and follow me." And the young

51:33 man went away sorrowful because he had great possessions.

51:39 So, he didn't love his neighbor as he loved himself.

51:41 Because if he did, he would have been willing to do that.

51:43 And then Jesus said, "Hardly shall a rich man enter into the kingdom of heaven.

51:47 Now, the word rich that Jesus used there is the word plousios in Greek,

51:51 which means figuratively rich.

51:54 This man was rich in self-righteousness.

51:58 Which means he was not willing to receive the righteousness of Christ.

52:03 Now, it's And the reason I know this is true because I study

52:06 the Bible and I study all the the word I do word studies.

52:09 The only other place that word plousios is used in the New

52:12 Testament is in 2 Corinthians chapter 8 verse number 9,

52:15 where it says, "And you know the grace

52:17 of our Lord Jesus Christ that though he was rich,

52:19 plousios, rich in righteousness,

52:21 yet for your sakes he became poor, he became sin,

52:24 that you through his righteousness might be rich." So,

52:27 it's the exact same context and the exact same definition.

52:33 And then when Jesus said, "Um in fact,

52:35 it's easier for a camel to go through the eye of a needle than it's

52:37 for a rich man to enter into the kingdom

52:38 of kingdom of heaven." His disciples were confused.

52:42 They It It literally says they were bewildered.

52:45 [laughter] Like And then they said, "Well,

52:46 who then can be saved?" Well, why did they ask that question?

52:48 Well, because David was rich.

52:49 If If he was talking about monetarily rich,

52:51 Abraham is the first person the Bible says was rich.

52:53 So, Abraham couldn't get into heaven.

52:55 David, Abraham, Isaac, Jacob, Joseph, David,

52:59 Solomon, their parents, them, they were businessmen.

53:04 Well, who then can be saved?

53:05 And then Jesus told them the answer.

53:07 "With man, it is impossible." What's impossible?

53:10 Salvation through self-righteousness is impossible.

53:12 But then it says, "But with God all things are possible." So,

53:15 that's the interpretation of how the passage actually reads and what it means.

53:21 If someone listening or watching was once poor,

53:25 maybe they didn't grow up with wealth,

53:26 their family didn't have it, or maybe they're poor now.

53:28 Maybe they're poor now.

53:30 But they all of a sudden start to apply the principles and generate wealth.

53:35 Mhm.

53:38 hold the wealth.

53:39 They don't know how to manage the wealth.

53:41 They don't know how They've never experienced that level of wealth.

53:44 abundance and And it's like it's so unfamiliar.

53:47 They want it, but then oh, now I've got 50 grand in my bank.

53:50 I've got 100 grand.

53:51 I've got a billion uh Right.

53:52 And they don't know how to manage it.

53:54 Right.

53:54 Navigate it.

53:55 They don't know how to perceive Now everyone's saying oh, give me money.

53:59 Right.

53:59 Oh Oh, now you know how to make money or you need to give more of it.

54:02 And they have all these different things pulling at them.

54:05 Yeah.

54:05 Their own insecurities.

54:07 They don't know how to hold it up.

54:08 They don't know how to manage How do I spend it?

54:10 Do I blow it?

54:10 Do I hoard it?

54:12 Right.

54:13 That's a fear of a lot of people also.

54:15 That That when I make money I won't know what to do with it.

54:18 I won't know what to do with it.

54:18 People are going to steal from me.

54:20 People are going to judge me.

54:21 Yeah.

54:21 How do you navigate that part of abundance of life?

54:25 Well, a couple of things.

54:27 You can't be free if you're worried about what people think about you.

54:29 Mhm.

54:30 Like real freedom is when you have nothing to gain,

54:32 nothing to lose, nothing to hide, nothing to prove.

54:35 If you have If you have those four things, you're free.

54:37 Whether you have money or not.

54:39 You have nothing to hide.

54:40 So, if you have nothing to gain.

54:41 If I have nothing to gain, here's what I mean by nothing to gain.

54:43 When I am interacting with another person,

54:45 I am never trying to get anything from them.

54:48 That's nothing to gain.

54:49 I I didn't come on your show because I hope

54:53 to gain access to your audience so I can sell more stuff.

54:56 No, I like you and I like the books you've written and I

54:59 like the podcast that you have and you seem like a genuinely cool person.

55:05 If something else happens for me, that's great,

55:07 but that's not Like I want to do it cuz I want to do it.

55:11 Mhm.

55:11 I've got nothing to hide.

55:12 I've got nothing to prove.

55:13 I don't need somebody to believe something about me.

55:15 Because the ultimate identity already believes something about me.

55:20 God believes that I'm worthy of life because I'm still here.

55:24 I'm worthy of his blessings because I'm blessed.

55:26 I have I have health.

55:27 I have a family.

55:28 I have people that love me.

55:29 I have people that I love.

55:31 And so I have nothing to I have nothing to gain.

55:34 I have nothing to prove.

55:35 Mhm.

55:36 I have nothing to hide.

55:36 I'm not doing some sneaky underhanded thing in the shadows

55:39 and I hope nobody find out find out about it.

55:41 I've got nothing to lose.

55:43 Cuz I'm just a steward and it's not mine anyway.

55:46 So, how does a person So,

55:48 that's you can't be free if you're worried about Oh man,

55:50 but now I have this money.

55:51 What if I I lose it?

55:53 Well, I can't really lose I mean, I could lose If I if if something happened

55:59 and I have no longer had money, that's okay.

56:01 Why?

56:02 Because knowledge is better than gold.

56:06 And you can take my money, but you can't take my knowledge.

56:08 You can't take my skill set.

56:09 You can't take my mindset.

56:11 You can't take my tool set.

56:12 You can take my assets, but I can go build them again.

56:15 And and so, it's wise to have a level

56:18 of caution walking into any new arena including wealth.

56:21 But what you want to do is you want to hire people

56:22 who are smart where you're not where you strong where you're weak.

56:25 I have a CPA.

56:26 I have a I have a tax strategist.

56:30 I have I have a attorney that set up all of my financial stuff.

56:36 Like I I'm I don't want to I don't even want to be good at those things.

56:39 Right?

56:40 So, you you you you compensate

56:42 for your weaknesses with automation and delegation.

56:44 When you were working as a trashman for many years,

56:47 what was the inner dialogue that you were thinking while you were working cuz

56:51 you I think you were listening to personal development tapes or you were So,

56:54 you were listening to things.

56:56 You were hearing different perspectives.

56:58 You were trying to develop your mind, but what was the inner dialogue?

57:02 Because I'm assuming being a trashman is not

57:04 where you wanted to be in the future.

57:05 You were not thinking I hope I'm here forever.

57:08 Right.

57:09 In fact, when I was working for the trash company, my the the general manager,

57:14 they would always see me on my break like if it was break time

57:17 or if I was just getting there waiting

57:18 for the mechanic to finish fixing my truck, they'd see me reading books.

57:21 What are you reading?

57:21 I'm reading The Greatest Salesman in the World.

57:23 Why are you reading that?

57:24 You're a trashman.

57:25 No.

57:25 Trash I'm I'm a trashman, but I'm not going to be a trashman forever.

57:28 And I'm learning how to like I'm I have a business.

57:31 I'm learning how to do And so my inner dialogue my inner dialogue

57:34 has always been strong and I think that's the result of my parents.

57:37 Because I had polio they really overcompensated with me telling me I can

57:40 do anything I want to do and over be anything I want to be.

57:42 Really?

57:43 Yeah.

57:43 Um That's good.

57:44 Yeah, that's uh I had That's wealth.

57:46 That's wealth beyond measure.

57:48 Right?

57:48 I've got six brothers, one older brother, five younger brothers.

57:51 And my parents were amazing because like all seven

57:55 of us were adults and we all get along.

57:58 Mhm.

57:58 We enjoy spending time together, right?

58:00 Because my parents wouldn't love allow us

58:03 in their presence to fight and argue with each other.

58:06 And one of the things that my parents taught us,

58:08 when you're out there in the streets,

58:10 if your brother's in a fight, you better be in a fight with him.

58:12 Wow.

58:13 So we learned team dynamic in our family.

58:17 Right.

58:18 Right?

58:18 So it's like a sport.

58:19 It was.

58:19 You're a professional athlete in your family.

58:21 in our in our family in our family dynamics, for sure.

58:24 Looking back then, what was the the hardest part of growing up?

58:27 The hardest part of growing up there was a there

58:29 were a lot of hard parts of growing up.

58:31 Like lots and lots.

58:32 Um I wasn't good in school.

58:33 In fact, [snorts] I did really well

58:34 in school all the way through the third grade.

58:37 Um and it went downhill from there.

58:38 Because I didn't like it, it was boring.

58:40 In third grade I was like, why are we still doing this?

58:42 And I became disinterested in the third grade.

58:44 Um so that's one.

58:45 My dad, who was a wonderful, great man,

58:48 had an alcohol problem which created a lot of challenges for us.

58:52 Um but a lot of great a lot of great opportunities in those challenges.

58:58 Like learning how to manage the delicate

59:04 interaction of adults when you're a child.

59:09 Mhm.

59:08 To keep from doing something that like Gets them angry or yeah.

59:12 upsets the apple cart.

59:13 Yeah.

59:14 Okay, so you do that.

59:15 So that's that was difficult.

59:16 Um the fact that we moved around a lot.

59:19 So you had to get used to a new school.

59:20 I think I I went to nine different schools growing up.

59:23 So that was difficult.

59:25 But all of those difficult things were such

59:28 a an absolute vital part of everything that I do now.

59:32 Like everything that I do and everything that I am.

59:34 Such a vital part.

59:35 Like if God gave me an opportunity

59:37 to do a do-over without any of those challenges, I would say, "Nah." I mean,

59:40 if you want to give me a do-over and I get to do the whole thing again,

59:42 it and knowing what I know now, I'd I'd love to do that.

59:46 But even not knowing what I wouldn't like I wouldn't want a different do-over.

59:49 I wouldn't want to go and have a do-over

59:52 and have a life of being Myron without polio.

59:55 Really?

59:56 No.

59:57 Why is that?

59:58 Because then I'd end up something other than what I am,

1:00:01 and I love I love who God has turned me into.

1:00:04 And I love being me.

1:00:06 I love getting to be Myron Golden.

1:00:08 It's And that may sound arrogant.

1:00:11 I don't mean it like that.

1:00:11 Like because I realize that anything good about

1:00:15 me is not because of me, it's a gift.

1:00:18 Even Yeah, yeah, yeah, yeah, and people would say, "Yeah,

1:00:20 it was It's because of you because you worked hard to do Yeah,

1:00:23 but even the ability to work hard and the inclination to work hard is a gift."

1:00:28 And so if I have if if I look at everything good that about me as a gift,

1:00:34 it gives me everything to be thankful for and nothing to be proud of.

1:00:37 And now I can treat other people with respect and honor,

1:00:43 even people who may not act out of respectability

1:00:48 because maybe they didn't receive all the gifts I received.

1:00:50 And if they had, maybe they had done would have done more with them than I have.

1:00:53 You see, there there's always a perspective that can help

1:00:57 you become a better and more fulfilled person, I think.

1:01:00 When someone in your in in life now

1:01:06 uh crosses a boundary of yours or does something

1:01:09 It's really hard to do, but okay.

1:01:10 or someone that tries to lie to you or steal

1:01:12 from you or hurt you in some ways or you know,

1:01:15 they they want to inflict pain in some way,

1:01:17 whether it's financially or whatever.

1:01:19 Right.

1:01:20 How do you interpret that?

1:01:21 How do you respond to that?

1:01:22 What do you Do you ever Does it get

1:01:24 they are okay and what my relationship is with them.

1:01:27 If somebody does something dishonest and they work for me

1:01:29 and if it's if it's like like really dishonest, I'm probably going to fire them.

1:01:34 Right?

1:01:35 But I'll still be friends with them.

1:01:36 Really?

1:01:37 And by friends with them, if they need help, I'd help them.

1:01:40 Even if they intentionally tried to harm you?

1:01:42 Or if they they stole from you or they lied okay.

1:01:45 So now we're talking about a different

1:01:46 Okay, they stole money from you and then they

1:01:48 I I can think of somebody right now.

1:01:50 So there are other influencers we'll call them that for lack of a better word,

1:01:54 sure, who I've done business with, who've not done the right thing.

1:01:57 And I don't put them on I don't put them on full blast.

1:02:01 But if somebody asked me about them You let them know.

1:02:03 I'll let them know.

1:02:03 I'll tell I I but I would never

1:02:06 say anything about that influencer behind their back

1:02:08 that I wouldn't say to their face or that I haven't said to their face.

1:02:11 Of course, yeah.

1:02:12 Right?

1:02:12 I've I've had I I remember one guy I said like you're a pathological liar,

1:02:15 but you knew you were a pathological liar

1:02:17 and I knew you were a pathological liar.

1:02:18 You're telling people that I'm not honest.

1:02:20 Well, I'm telling them you're not honest cuz you're not honest.

1:02:22 Yeah, I'll tell you to your face, too.

1:02:23 you yeah, I'm telling you to your face.

1:02:24 I wouldn't say anything to them.

1:02:25 I won't say to you.

1:02:26 Right?

1:02:26 So So I don't I don't have any problems confronting people.

1:02:29 I don't like to fight, but I don't mind.

1:02:32 [laughter] Right?

1:02:34 Right?

1:02:35 Like I I would rather have a great

1:02:37 and maintain a great relationship with and and even

1:02:39 if I have a friend who's doing something that's

1:02:42 is a little off for how I perceive them, I'd go to them and say,

1:02:48 you know I'm I I'm I don't have any judgment for you,

1:02:51 but I'm really like dumbfounded.

1:02:54 Yeah, confused.

1:02:54 Why are you doing that?

1:02:55 Confused.

1:02:55 Why are you This is what you purport, but this is what you allow.

1:02:59 Why?

1:03:01 It doesn't match.

1:03:02 It's funny because I have uh If you've been

1:03:05 in this kind of online world for a long time,

1:03:07 I've been since 2008, 2009 is when I kind of got into it, so 18 plus years.

1:03:13 I've seen every I've seen a lot of people, I've worked with a lot of people,

1:03:16 I've been in masterminds, I've been on stages, I've interviewed a lot of people,

1:03:19 and you just you know, I have So,

1:03:22 I have other friends who are kind of like up and coming and they're like,

1:03:24 "Hey, this person reached out to me." And I'm like,

1:03:27 "Uh just call me." And they're like, you know,

1:03:29 they'll text me, "What do you think about this person?" I go,

1:03:31 "Uh call me." And they're like, "Okay,

1:03:33 I'll know not to not to work with them." It's like,

1:03:35 "All right, there's something here, you know,

1:03:37 I'm not like I'm not going to put this in a text,

1:03:38 but um you just want to make sure you're lining yourself.

1:03:41 And you're you're going to make mistakes.

1:03:42 You're going to try to trust people you

1:03:43 think are good and anybody can be honest.

1:03:46 Yeah.

1:03:46 Right?

1:03:47 And if you tell somebody you're going to do something,

1:03:48 even if it costs you time, effort, energy, and money, do it.

1:03:51 Do it.

1:03:52 Or don't commit to it.

1:03:53 Or don't commit to it.

1:03:53 Yeah.

1:03:54 Just say no.

1:03:55 Yeah.

1:03:55 Yeah, no is a complete is a complete sentence.

1:03:58 I'm curious, in your mind,

1:03:59 how are people actually blocking abundance and staying

1:04:03 broke without even realizing they're doing it?

1:04:06 A lot of ways, but the probably the primary way is People

1:04:12 People believe more in their lie identity than they do in their identity.

1:04:15 Lie identity?

1:04:16 Lie identity.

1:04:16 What is that?

1:04:16 What is a lie identity?

1:04:17 A lie identity is all the things, all the people,

1:04:19 all your life told you you are not.

1:04:20 You're not smart enough.

1:04:22 You're not tall enough, you're not athletic enough,

1:04:24 you're not handsome enough, pretty enough,

1:04:26 don't dance well enough, can't sing well enough,

1:04:29 you're you you don't talk good enough.

1:04:31 So, they are more in tune with who they aren't than they are with who they are.

1:04:34 Mhm.

1:04:35 Right?

1:04:35 That's the biggest one.

1:04:37 Because everything in life pours out of identity.

1:04:39 The very first success principle in the history of the world is this.

1:04:43 It came straight from God.

1:04:45 First thing God ever said to man.

1:04:46 Here's what he said.

1:04:47 Be fruitful.

1:04:48 The word fruit Fruit A fruit is a living organism whose seed is in itself.

1:04:51 So, when God said, "Be fruitful." he's saying,

1:04:53 "You produce on the outside of you based on what I plant,

1:04:54 the creativity I plant on the inside of you." Be fruitful.

1:04:57 Then he said, "Multiply." Multiply is not a be.

1:04:59 Multiply is a do.

1:05:00 Do multiply.

1:05:01 What does multiply mean?

1:05:02 It means increase.

1:05:03 Do replenish.

1:05:04 What does replenish mean?

1:05:05 It means fill the earth.

1:05:06 Why?

1:05:07 Because you're multiplying.

1:05:08 And then subdue it.

1:05:09 Subdue is also a do.

1:05:10 What does subdue mean?

1:05:11 Subdue means a trample.

1:05:12 It seems to not fit.

1:05:14 But God is showing us that disruption always follows intention.

1:05:18 When you decide to do something new that's good,

1:05:21 the first thing that shows up is something difficult and painful.

1:05:23 Mhm.

1:05:24 You decide to start working out and you haven't worked out in a while?

1:05:26 Hurt.

1:05:26 You don't feel stronger first, you feel weaker.

1:05:28 It hurts.

1:05:28 It doesn't feel good first, it feels bad first, right?

1:05:30 So, disruption always follows intention.

1:05:32 It doesn't matter what the thing is.

1:05:33 Okay, so that's number that's the next thing.

1:05:35 And then he said, "And have dominion." Mhm.

1:05:39 Dominion means authority over.

1:05:41 So, here's here's here's the here's the first

1:05:43 success principle in the history of the world.

1:05:46 You ready?

1:05:47 Be, do, Have.

1:05:50 Wow.

1:05:50 Don't be, can't do.

1:05:52 Wow.

1:05:52 Can't do, can't have.

1:05:53 Watch this.

1:05:54 It gets better.

1:05:55 Be a little, do a little.

1:05:57 Do a little, have a little.

1:05:59 But everybody can get excited now.

1:06:02 If you'll be a lot, you can do a lot.

1:06:04 Mhm.

1:06:05 If you'll do a lot, you can have a lot.

1:06:08 Wow.

1:06:08 Because everything that you have is the result of what you have done.

1:06:12 And everything that you will have is the result of what you will do.

1:06:14 And everything you will do is the result of who you are becoming right now.

1:06:18 so powerful.

1:06:19 That's so funny because kind of emotional intelligence 101 is be,

1:06:23 do, have, not if I have something, then I'll be happy.

1:06:26 And that's what most people believe.

1:06:27 They believe, "Well, if I had this thing, then I could do X,

1:06:30 Y, and Z, and then I'd be No, no, no.

1:06:32 You got it in the exact reverse order.

1:06:33 Here's what's really interesting.

1:06:34 Being speaks to my identity, right?

1:06:37 Who I am.

1:06:39 Doing speaks to my activity.

1:06:40 All of our activity flows out of our identity.

1:06:43 Mhm.

1:06:44 But having speaks to our property.

1:06:45 Do you realize there is everybody who's alive and has ever been alive,

1:06:50 there is a capacity gap.

1:06:52 There's a gap in their capacity between who they are and who they could be.

1:06:55 Mhm.

1:06:55 Between what they're doing and what they could be doing.

1:06:57 And between what they have and what they could have.

1:06:58 It doesn't matter how much you have and who you are and what you're doing.

1:07:00 Elon Musk has a capacity gap in his be, do, have.

1:07:04 So, the question is how can I fill up this capacity gap?

1:07:09 Mhm.

1:07:10 Right?

1:07:10 So, I fill up the capacity gap um in my in my beingness,

1:07:16 like how do I become more than I've been being?

1:07:22 Mhm.

1:07:22 How do you do it?

1:07:24 With where you're at in your life, you know,

1:07:25 you've got a lot of success, accomplishments, impact, service as well.

1:07:30 But do I have as much as I could have?

1:07:33 Absolutely not.

1:07:34 It's not even close.

1:07:34 To be more?

1:07:35 I don't need more, but does do the people I serve need me to be more?

1:07:39 That's a better question.

1:07:41 Cuz God put me here by myself, but not for myself.

1:07:44 But what's missing for you then?

1:07:45 What's in the gap from where you are to what is possible at the next level?

1:07:47 Here's what A gap doesn't mean something is missing.

1:07:50 A gap just means there's room for more.

1:07:52 That's what the gap means.

1:07:53 And so, how do I fill the gap?

1:07:55 I fill the gap with intentionality.

1:07:57 The The The I believe that one of the number one common denominators

1:08:01 in all successful people is they

1:08:03 hyper focus on intention and ignore distraction,

1:08:05 like it's the plague.

1:08:07 And by the way, by intention and distraction, I'm going to define both words.

1:08:10 By intention, I mean anything that I focus on that moves the needle in my favor.

1:08:14 By distraction, I mean anything I focus

1:08:16 on that doesn't move the needle in my favor.

1:08:18 That's funny.

1:08:19 Yeah.

1:08:19 Right?

1:08:20 I was telling your team, not to cut you off,

1:08:22 I was telling your team beforehand I was like I'm saying the same thing because,

1:08:27 you know, belief is one thing,

1:08:28 but then you could also believe you can do anything,

1:08:31 and the distraction of I know you have lots of money making

1:08:34 opportunities just because I can start

1:08:36 a toothbrush company Doesn't mean I should.

1:08:38 Doesn't mean I should.

1:08:38 Just cuz I can create a a nail salon and do well in probably.

1:08:42 Right.

1:08:42 Is that really my purpose or what's meant for me?

1:08:45 It's not.

1:08:45 Just cuz there's money there, it doesn't mean I should spend time doing it.

1:08:49 1,000%.

1:08:49 And it's going to pull me away from the bigger intention,

1:08:50 the bigger purpose, the biggest mission that I can uniquely serve.

1:08:54 Exactly.

1:08:54 It's your hyper intentionality that makes you Exactly.

1:08:57 that continues to fill that gap.

1:08:59 Yes.

1:08:59 What is the gap for you then from where

1:09:01 you are to what is possible at the next level?

1:09:04 Yeah, I I I think it I think it's always who and how many.

1:09:07 And what I mean by that is who am I

1:09:08 serving and how many of those people am I serving?

1:09:10 That's really the question because

1:09:12 fulfillment fulfillment comes from three things.

1:09:14 Fulfillment comes from creation.

1:09:16 I have to create something.

1:09:17 God planted a different aspect of his creativity inside of all of us.

1:09:20 But if I create something and I don't have

1:09:23 anybody to enjoy it with then it feels empty.

1:09:26 People who create something, that's why you have people who build multi-billion

1:09:30 dollar companies and they're miserable because they they alienated

1:09:33 themselves from their families and they're disconnected from the people

1:09:36 that were put in their life for connection.

1:09:37 So, you then you connect because your connection

1:09:41 gives you somebody to appreciate your creation with.

1:09:44 Yeah.

1:09:45 And then the last one is contribution.

1:09:48 I don't contribute to justify my creation

1:09:50 or justify the wealth that comes from my creation.

1:09:53 I contribute because I can.

1:09:56 And contributing makes me a better person.

1:09:58 I contribute because I believe there is no lack and there is no limitation.

1:10:01 I contribute because it doesn't cost me anything to contribute.

1:10:04 Even though I'm spending money, I don't have an infinite amount of money,

1:10:07 but I have an infinite amount of access to all the money I ever want to make.

1:10:11 Like we ate breakfast a little while ago right

1:10:13 around the corner at this little place called Eat.

1:10:15 I don't know if you've ever eaten there.

1:10:16 Eat?

1:10:16 Yeah.

1:10:17 I've been there.

1:10:18 It's so good.

1:10:19 Oh wait, no, I know which one it is.

1:10:19 Yeah, yeah, right around here.

1:10:20 The And the service great.

1:10:21 So, anyway Yeah, no, I've been there, yeah.

1:10:22 Okay, so we were on a and so the the bill is for me

1:10:27 and my um some people on my team and my granddaughter was with us well.

1:10:30 And so it was four there were four of us and it came to $89.

1:10:33 And so I pulled out my American Express and I said,

1:10:36 "Ah, we don't take American Express." Okay, cool.

1:10:38 So So, I I took out some cash.

1:10:40 And so I gave her a $100 bill.

1:10:42 I said, "Here, okay.

1:10:43 Well, let me give you some and you keep the change,

1:10:44 but here here's some more change." And I gave her a $20 bill.

1:10:46 She said, "You want me to keep the whole thing?" Well,

1:10:48 yeah, I want you to keep the whole thing.

1:10:51 And that $30 tip on a $90 meal probably made her day.

1:10:56 Mhm.

1:10:57 I'll probably never think about it again in my life.

1:11:00 I won't miss it at all.

1:11:01 Right.

1:11:02 And so So, the contribution I I think I think

1:11:05 one of the um Professor Arthur Brooks at Harvard University.

1:11:10 Do you know him?

1:11:10 the show, yeah.

1:11:11 Okay, great.

1:11:11 Brilliant guy, bro.

1:11:12 I love that I love that dude.

1:11:14 Anyway, he talks about real friends and deal friends, right?

1:11:17 Right?

1:11:18 And so, we all need more real friends,

1:11:20 but we think we need more deal friends, right?

1:11:23 And when you contribute to somebody that can't give you anything in return,

1:11:28 we all need those kinds of contributions.

1:11:30 Yes.

1:11:31 And so, I talked about the capacity gap in our identity,

1:11:37 but I didn't talk about the capacity gap in our activity.

1:11:41 Like, how do you fill the capacity gap in your activity?

1:11:43 You only got 24 hours in a day.

1:11:44 That's right.

1:11:45 So, what do you do?

1:11:46 So, what do you do?

1:11:47 You do it through ingenuity.

1:11:49 What's ingenuity?

1:11:50 You find a more efficient approach.

1:11:53 Mhm.

1:11:55 We live in the most amazing time in human history.

1:11:59 Exactly.

1:12:00 AI AI agents.

1:12:03 Like, what?

1:12:05 We used to have to have automation as one thing and delegation as another thing.

1:12:09 Now, we have automation that can be delegation and they have both.

1:12:13 And the people that we delegate can have automation and delegate.

1:12:15 It's like we literally have the ability to compound

1:12:18 our results at levels that right now we can't even imagine.

1:12:22 Right?

1:12:22 So, we find a new approach.

1:12:25 And then lastly, we increase our property gap with intensity.

1:12:31 And what I mean by intensity is that increasing the velocity of our investing.

1:12:37 For me, the reason I hyperfocus on investing is

1:12:42 because one of my desires is to never ever

1:12:46 ever ever ever again in my family's genealogy from me

1:12:49 forward to ever have anybody who starts from scratch.

1:12:53 So, I'm in I'm I'm intentionally investing the wealth

1:12:58 for my granddaughter and her children and their children and their children.

1:13:02 So, when they start they start with a foundation.

1:13:05 And I know people believe that if you if you have money

1:13:08 and you raise your children in a wealthy

1:13:10 abundant experience that it'll ruin them.

1:13:12 That's not what ruins them.

1:13:13 Ruins them.

1:13:14 What ruins them is not teaching them Mhm.

1:13:17 while you're raising them and giving them money.

1:13:20 Yes.

1:13:21 Right?

1:13:21 Give them opportunities to learn earn money.

1:13:23 My daughter is a brilliant brilliant business person.

1:13:25 My son's a brilliant brilliant business person.

1:13:27 They're brilliant in their own right.

1:13:28 They're they're brilliant They're both more brilliant than I am in so many ways.

1:13:32 They can do stuff I don't have any idea how to do.

1:13:34 But it's because when they were kids I didn't give them money.

1:13:38 I heard one of my kids say one time, "We're rich." I said, "Y'all ain't rich.

1:13:41 I'm rich.

1:13:42 Me and your mom are rich.

1:13:43 Y'all ain't rich.

1:13:43 Y'all just are privileged to live with two rich people." Right?

1:13:47 But the fact that we I gave them opportunities.

1:13:49 And you know what?

1:13:50 You know, I you haven't experienced this yet cuz your children are still young.

1:13:53 But like from age 14 to about 28, you become an idiot.

1:13:58 Like you won't know anything.

1:13:59 They will think you are the biggest dodo head that they've ever met.

1:14:01 guy ever and then you're the biggest idiot.

1:14:03 And then you become the biggest idiot.

1:14:04 Then when they turn 28, you're the smartest guy ever again.

1:14:06 You even become smarter than people who they used

1:14:08 to use to make you feel like you're an idiot.

1:14:11 Mhm.

1:14:11 Right?

1:14:12 And it's mind-blowing that my kids my son or my daughter

1:14:16 neither one of them wanted to work with me for a while.

1:14:17 They wanted to go do their own thing.

1:14:18 I'm like, "Hey, great.

1:14:19 Go do your own thing." Well.

1:14:21 And then they both came and started working

1:14:22 with the business and the business started growing even more.

1:14:25 Wow.

1:14:25 And now they're I mean they have their own stuff,

1:14:28 but they also work in the business and and our family

1:14:30 business and it's just it's an amazing thing.

1:14:32 It's a family business is an amazing thing.

1:14:35 That's cool.

1:14:35 Yeah.

1:14:35 If you've taught them the right way.

1:14:36 If you've taught them the right way.

1:14:38 If they're greedy and if they're this or that, yeah.

1:14:40 Yeah.

1:14:40 And my both my son and my daughter are very

1:14:42 frugal and very smart and very smart with their money.

1:14:44 Yeah.

1:14:45 What is the specific identity that most people need to let go

1:14:48 of or allow to die before they can step into true abundance or wealth?

1:14:52 Anything that takes God's name in vain.

1:14:55 I bet you weren't expecting that answer, were you?

1:14:57 No.

1:14:57 All right.

1:14:57 So, what does that mean?

1:14:58 So, so what does vain mean?

1:15:00 It means empty.

1:15:01 It means waste.

1:15:02 Mhm.

1:15:03 Moses asked God when he told God told him to go to Pharaoh and tell him I said,

1:15:06 "Let my people go." He said, "Who shall I say has sent me?" God said,

1:15:10 "Tell him that I am that I I am that I am has sent thee." What does that mean?

1:15:15 Okay.

1:15:16 Every time you say I am not, I'm not smart,

1:15:21 I'm not rich, I'm not good enough, I'm not talented,

1:15:29 every time you emphasize your I am nots,

1:15:34 you're taking God's name in vain because

1:15:35 you're taking because you're saying I am.

1:15:38 Think about it.

1:15:39 Think about I am.

1:15:40 I am, is that a past, present, or future statement?

1:15:43 I am.

1:15:43 It's a now.

1:15:44 That's Present.

1:15:45 That's a now.

1:15:45 Okay, cool.

1:15:46 Just want to make sure we're on the same page.

1:15:47 It's in this It's in this moment.

1:15:49 So, here's what's Here's It's exactly It's your beingness.

1:15:51 So, here's what's really fascinating.

1:15:53 I was I'm experiencing this.

1:15:55 It's different than going to, but that's not the same thing as I am.

1:15:58 Okay, so watch this.

1:16:01 In the realm of time,

1:16:03 we don't really have the ability to experience the present.

1:16:07 Mhm.

1:16:07 Because as soon as I say now, it becomes then.

1:16:09 Yeah, yeah.

1:16:10 Yeah, all right.

1:16:10 Right.

1:16:10 It becomes the past.

1:16:11 And then you're like, yeah.

1:16:12 Right.

1:16:12 [clears throat] Exactly.

1:16:13 It becomes the past.

1:16:13 That's what I mean.

1:16:14 As soon as I say now, it becomes then.

1:16:15 So, it it doesn't matter how fast I say now, it turns into then.

1:16:18 That's gone.

1:16:19 Right.

1:16:19 Right.

1:16:19 As soon as the W gets out of my mouth, it becomes then.

1:16:22 Okay.

1:16:23 [laughter] Okay.

1:16:23 But in eternity, there's no such thing as the past or the future.

1:16:26 There's only the present.

1:16:28 Uh-huh.

1:16:28 That's why God is the I am that I am,

1:16:30 not the I was that I was or the I will be that I will

1:16:32 be because God is the forever I am because he lives in the forever now,

1:16:38 which is what eternity is.

1:16:39 So, every time you say I am not,

1:16:42 you're taking your limitation of not and infusing it with the power of eternity.

1:16:47 No wonder you're stuck.

1:16:50 So, how does someone learn how to remove

1:16:52 the belief that I am not good at something,

1:16:55 I am not beautiful, or I'm not talented, I'm not smart.

1:16:57 How do they when all they see and feel

1:17:00 and experience and know around them is that they are not?

1:17:03 Like their environment, their friends,

1:17:05 their situation is reminding them they are lacking.

1:17:08 if they're watching if they're watching the show, they're already shifting.

1:17:11 Yeah, of course.

1:17:12 Right?

1:17:12 Because they're becoming aware of the fact that there's

1:17:15 more than they've been aware of in the past.

1:17:18 You have exposure.

1:17:20 Like constant, intense, perpetual exposure to anything shapes you.

1:17:26 People who perpetually watch the news are

1:17:29 negative because the news is perpetually negative.

1:17:31 Yes.

1:17:32 I don't watch the news.

1:17:33 I don't either.

1:17:34 I don't but I don't need to.

1:17:35 People say, "Well, how will you know what's going on in the world?

1:17:38 How will you know what's going on around the world?" Well,

1:17:40 can I ask you a better question than how

1:17:43 will I know what's going on in the world?

1:17:45 If I can't fix what's going on in my world,

1:17:47 what am I going to do about the problems in the world?

1:17:49 You're You're People are so focused on stuff that's going on around the world,

1:17:53 you can't even pay your light bill.

1:17:55 Like why would somebody listen to you about a world problem?

1:17:59 So, that's question number one.

1:18:00 But then again, like you said, somebody's We're surrounded by negative people.

1:18:05 If something negative's going on in the world, we will find out about it.

1:18:09 We are surrounded by people who are who

1:18:11 have a media new negative news umbilical cord.

1:18:16 And it doesn't matter whether it's consistently negative news CNN

1:18:19 or slides of Fox News or always been critical news ABC.

1:18:23 All They're all bad.

1:18:25 Why would I want to fill my mind with problems like

1:18:28 People don't even understand how much of an energy suck that is.

1:18:31 If I fill my mind with problems I can't solve,

1:18:33 I don't have any energy left to solve the problems I can.

1:18:35 Mhm.

1:18:36 And so you don't realize And if all I do is watch

1:18:39 other people win If all I do is watch other people win vicariously.

1:18:42 And Like We didn't When I was broke, we we didn't have a television.

1:18:47 My daughter was 16 when we got our first cable TV in our house.

1:18:50 Wow.

1:18:50 As a Why?

1:18:51 Because I'm not going to watch other people

1:18:52 live their dreams while I'm living a nightmare.

1:18:54 Why would I want to watch somebody else win and I'm losing?

1:18:56 That doesn't make any sense.

1:18:57 I'm cheering for them.

1:18:58 My team won.

1:18:59 Your team does not know you exist.

1:19:02 Right?

1:19:03 My favorite movie's on.

1:19:04 It may be your favorite movie, but you're not their favorite person watching.

1:19:06 They don't even know you exist.

1:19:08 Like, it's a distraction.

1:19:09 Most people anesthetize themselves from their unwillingness to yield to becoming

1:19:17 the person they can be by watching other people win.

1:19:20 Mhm.

1:19:22 It's not worth it.

1:19:23 Yeah.

1:19:24 For years, I didn't have a TV as well

1:19:25 when I was like just getting into the business world.

1:19:28 And it's funny cuz my dad would never let us watch the news,

1:19:31 and he would always turn the commercials off or he would turn it

1:19:33 on silence so we couldn't hear the programming

1:19:36 of commercials that were around medical problems, disease, like and medication.

1:19:43 Cuz most of the commercials, probably I don't know,

1:19:45 40 50% around health care, Yep.

1:19:49 medications.

1:19:50 Right.

1:19:50 Sick care that they call health care.

1:19:51 Exactly.

1:19:51 And so, it was just always programming.

1:19:53 If you have this, when you have this, look out for this symptom,

1:19:56 and here's what this drug will do for you to help heal you.

1:19:59 And my dad always turned it off because he was like, it's just programming you.

1:20:03 Well, that's why they're called television programs cuz they program you.

1:20:05 That's why it's called broadcasting.

1:20:06 They're broadly casting a spell on everybody.

1:20:08 Yeah.

1:20:10 And I think it's funny cuz I did an interview I don't know,

1:20:13 maybe 8 years ago with a pretty big political figure.

1:20:16 And And I normally don't do political figures,

1:20:19 but we weren't talking about politics.

1:20:21 It was more of a life story.

1:20:22 Mhm.

1:20:22 And this person was actually running for president one day.

1:20:27 And I was like, yeah, I don't watch the news, and they got kind of upset at me.

1:20:31 They were like, "You're doing a disservice by not being aware of what's

1:20:34 happening and not watching the news." It was very like almost a make wrong.

1:20:39 I was kind of like, "I can still

1:20:40 get informed of what's happening in the world without

1:20:42 watching fear-based news or programming that is keeping me

1:20:47 tied to the TV being worried about my life." Right, exactly.

1:20:50 It doesn't It doesn't make any sense.

1:20:52 You're like manufacturing anxiety.

1:20:54 Yes.

1:20:55 Which is the anxiety is the thief of your dreams.

1:20:57 Why would I want to manufacture

1:20:58 anxiety when I can manufacture anticipation instead?

1:21:00 Exactly.

1:21:01 You You can't be creative when you're living in fear necessarily, you know?

1:21:05 It's so much harder.

1:21:05 So, I got a couple of final questions for you.

1:21:07 This has been awesome.

1:21:08 You do you, big bro.

1:21:09 If money is a byproduct of value Yes.

1:21:13 and offering value and providing value to someone Sure.

1:21:16 what do most entrepreneurs completely misunderstand about creating real value?

1:21:21 They create what's valuable to them

1:21:22 instead of what's valuable to the marketplace.

1:21:24 I would say, if you're going to build a really successful business,

1:21:26 it has to start out there.

1:21:27 Can't start in here.

1:21:28 You can't write the book you've always wanted to write.

1:21:30 You have to write the book the marketplace has always wanted to read.

1:21:32 You can't start the business and invent

1:21:33 the product you've always wanted to invent.

1:21:34 You have to invent the product the marketplace has always been screaming for.

1:21:37 That people want.

1:21:38 Want Exactly, the thing that people desire.

1:21:40 The two things that that will make our life complete,

1:21:43 I believe, pleasing God, serving people.

1:21:46 You cannot lose in those two arenas.

1:21:48 Not serving God and pleasing people?

1:21:49 No, definitely not.

1:21:51 Why?

1:21:52 Because I was created to please God because he created everything to please him.

1:21:55 And God created me for the purpose of serving other human beings.

1:21:59 In fact, Jesus said to the religious leaders, he said, "Here's what you did.

1:22:06 I was sick, you didn't visit me.

1:22:08 Mhm.

1:22:08 I was in prison I mean sick, you didn't minister to me.

1:22:10 I was hungry, you didn't feed me.

1:22:11 I was thirsty, you didn't give me anything to drink.

1:22:13 I was in prison, you didn't visit me." They said,

1:22:14 "When did we see all these things?" He said,

1:22:16 "In as much as you've done unto the least of these people,

1:22:18 I have nothing to offer you.

1:22:20 You've done it also unto me." How you treat other people is how you treat God.

1:22:25 Not because those other people are God, but he put them here for you to serve.

1:22:30 And it doesn't matter if it's a cashier

1:22:32 at a grocery store who's having a quote bad day,

1:22:36 or if it's a client, or if it's a family member,

1:22:40 or if it's some stranger on the street,

1:22:42 a homeless person who comes up to your window

1:22:44 when you're stopped at a red light.

1:22:46 Doesn't matter.

1:22:47 I was put here to serve people, and I need to discern how am I supposed to serve

1:22:51 this person at the highest level while I'm in their presence,

1:22:54 so that they will know through me that God loves them.

1:22:59 It's interesting.

1:22:59 The Queen of Sheba came to see Solomon.

1:23:03 And she asked him a bunch of hard

1:23:04 questions because Solomon was a consultant to his contemporaries.

1:23:07 It's like it's his his business model in the Bible is mind-blowing.

1:23:11 And so, she came to him, she paid him a whole lot of money.

1:23:14 Like in today's dollars, it would be like $732 million.

1:23:18 Yeah.

1:23:18 Yeah, it's crazy money.

1:23:20 She was just one of many monarchs who paid him.

1:23:22 And so, when he got done answering all her questions, here's what she said.

1:23:27 "Because the Lord loved Israel forever,

1:23:29 therefore he made you to be king over Israel." Am I willing to live

1:23:34 the kind of life that God can

1:23:37 demonstrate his love to people through my existence?

1:23:43 That's what I mean when I say serve people.

1:23:45 Yeah.

1:23:45 And it doesn't necessarily mean, for those watching,

1:23:47 like if there's a a homeless person on drugs coming up to you asking for money,

1:23:51 you don't have to give money.

1:23:52 You don't have to do that.

1:23:52 No, you don't have to do that.

1:23:53 You can give them something You can take them

1:23:55 I'll take you over there and buy you something to eat.

1:23:56 Yeah.

1:23:56 Yeah.

1:23:57 And sometimes, if I'm in a hurry and I don't

1:23:59 have time to take them and get something to eat, I'll give them money.

1:24:01 Because I'm not I I don't know if they're on drugs or not.

1:24:03 Maybe they're a disabled vet,

1:24:05 and they just not they've not been able to get back on their feet.

1:24:07 I don't know.

1:24:08 Yeah.

1:24:09 But if I feel like I'm if I feel led like I'm

1:24:12 if I feel impressed that I should give this person some money,

1:24:15 I'm going to give them some money.

1:24:16 And then, I'll let how they used it shake out with them and God later.

1:24:20 Like, but I got to do the thing I was put here to do,

1:24:22 and that is please God, serve people.

1:24:25 Wow.

1:24:26 If you could only share three lessons on wealth creation and abundance,

1:24:32 from all the lessons you know and all

1:24:34 the wisdom and all the experience you have,

1:24:36 three lessons on wealth creation and abundance, what would those lessons be?

1:24:40 I've already shared one.

1:24:41 It's easier to make a lot of money in a short period of time

1:24:43 than it is to make a little money over a long period of time.

1:24:44 Like literally, I believe that deciding to believe

1:24:46 that will and and then deciding to only

1:24:48 look for and look at easier ways to make a lot will change your life.

1:24:52 So that's one.

1:24:53 Two, this blew my mind.

1:24:56 I didn't discover this until 2022.

1:25:00 Poor people and middle class people feel like everything's expensive because

1:25:06 they pay for things with money they've exchanged their time for.

1:25:08 So they feel like they're paying

1:25:09 for everything with their life because they are.

1:25:12 Somebody makes $100,000 a year, they buy a $100,000 car,

1:25:15 they're asking themselves is it worth is this car worth a year of my life?

1:25:19 They buy a $500,000 house, is this worth five years of my life?

1:25:22 Plus interest.

1:25:23 Wow.

1:25:24 Right.

1:25:24 But wealthy creative entrepreneurs,

1:25:26 if you want to become wealthy, become a creative entrepreneur.

1:25:29 Why?

1:25:29 Because we don't pay for things with money we exchange our time for.

1:25:31 We pay for things according to our creativity.

1:25:35 What does that mean?

1:25:36 Notice I didn't say with my creativity,

1:25:38 I didn't say from my creativity, I didn't say out of my creativity.

1:25:40 Why didn't I say that?

1:25:41 Because if I paid for it with my creativity,

1:25:44 from my creativity, or out of my creativity,

1:25:46 I would have less creativity after I paid

1:25:47 for it than I had before I paid for it.

1:25:49 But if I paid for it according to my creativity,

1:25:50 I can use my creativity to pay for it and I have no less

1:25:52 creativity after I'm done paying for it than I had before I paid for it.

1:25:56 For instance, you know I used to be a trash man.

1:25:59 So guess what I did.

1:26:01 I wrote a book about my journey and how I went

1:26:03 from being the trash man to now becoming the cash man.

1:26:06 You know how long ago I wrote that book, Lewis?

1:26:08 When?

1:26:08 20 years ago.

1:26:09 Wow.

1:26:09 You know what You know how that book that I

1:26:12 work This is work I did 20 years ago.

1:26:14 Yeah.

1:26:14 Still What you money today?

1:26:15 me How much Do you want to know how

1:26:16 much money that book made me in the last year?

1:26:19 $81,000 from work I did 20 years ago.

1:26:24 Just on the book sales,

1:26:25 not on the potential other business stuff that's come from it.

1:26:28 Okay, but I wrote another book in two five years ago in 2021 called Boss Moves.

1:26:32 That book in the last years has made me $186,000.

1:26:35 So, I've made over 260,000 dollars in the last

1:26:40 year from work that's 20 and five years old.

1:26:44 Why?

1:26:45 Because I'm created an offer.

1:26:46 See, here's what I mean.

1:26:48 A wealthy person uses our We use our creativity.

1:26:50 We create an offer.

1:26:51 Offer in that case was a book.

1:26:53 The offer then pays for the thing.

1:26:55 So, if you're work exchanging your time for money,

1:26:57 you exchange the time, you get the money.

1:26:59 You go buy the car, you don't have the time anymore,

1:27:01 you don't have the money anymore.

1:27:03 You only have the car.

1:27:04 Eventually, the car becomes worth nothing unless it's a classic, right?

1:27:07 Okay, watch this.

1:27:08 I go into my creativity.

1:27:11 I create an asset.

1:27:13 I write a book.

1:27:15 Do I still have the creativity after I write the book?

1:27:16 Yeah.

1:27:17 Yes.

1:27:17 I write the book.

1:27:18 I sell a book.

1:27:19 Do I still have books to sell after I sell the book?

1:27:20 Mhm.

1:27:21 Yes.

1:27:21 So, I still have the I still have the creativity, I still have the book.

1:27:24 I get the money.

1:27:25 If I spend the money, I don't have the money anymore,

1:27:27 but do I have another book to sell to replace the money?

1:27:29 Yes.

1:27:30 So, the creativity never runs out, the asset never runs out,

1:27:33 and the money never runs out because if you create the right kind of offer,

1:27:37 it's a what I call a an SRA, a self-replenishing asset.

1:27:40 It's one of the greatest wealth lessons I've ever learned in my life.

1:27:42 To me, it doesn't matter if I'm buying a pack of Tic Tacs, pack of gum,

1:27:46 or breakfast, or flying across the world on a private jet,

1:27:50 it all costs the same amount.

1:27:52 What How how can I say it all costs the same amount?

1:27:53 Because I pay for all of it the same way.

1:27:55 I pay for it according to my creativity.

1:27:57 Anything that I buy, I create an offer to pay for it.

1:27:59 Mhm.

1:28:00 And so, I turn I literally turn every expense into a profit center.

1:28:05 I just bought a house.

1:28:07 The house was $2.4 million, which in California this Yeah.

1:28:11 In Tampa, it's a mansion.

1:28:12 It's 70 some odd 70 70 some odd hundred square feet.

1:28:15 Okay, it's nice.

1:28:16 Cool.

1:28:16 Yeah.

1:28:17 And I I and I and I like being at home.

1:28:19 But guess what?

1:28:20 I haven't started my golf YouTube channel yet, but I'm I'm I love golf.

1:28:23 But I'm going to start a golf YouTube channel.

1:28:25 Some of it's going to be simulator golf.

1:28:26 Some of it's going to be golf course golf.

1:28:30 I believe that golf channel will pay for that house.

1:28:33 That's cool.

1:28:33 [snorts] So, when I create an asset So,

1:28:37 when I moved out of my old house, I didn't sell it.

1:28:39 Why didn't you sell it?

1:28:40 Well, because we have family coming to town.

1:28:41 We have a big family.

1:28:42 We want to have some place for them to stay,

1:28:44 but it still needs to pay for itself.

1:28:45 Mhm.

1:28:45 So, we're going to put a podcast studio in it,

1:28:47 and my daughter and I are going to start a podcast.

1:28:49 That's cool.

1:28:50 You see what I'm saying?

1:28:51 So, you you I'm using my creativity.

1:28:53 So, that's the second one.

1:28:54 Here's the last one.

1:28:54 Here's the last principle.

1:28:56 Um um it's called Price's Law.

1:28:58 Are Are you familiar with Price's Law?

1:29:01 Mhm.

1:29:01 I heard Jordan Peterson talk about this.

1:29:02 This blew my mind.

1:29:03 Price's Law?

1:29:03 Price's Law.

1:29:04 Professor Richard Price discovered this principle that 50% of the production

1:29:09 of any domain is produced by the square root of that domain,

1:29:12 which sounds like a big scientific formula.

1:29:14 Basically, what it means is if you have four tomato plants in a garden,

1:29:17 two of the tomato plants will produce half of the tomatoes.

1:29:20 If you have four sales people on a sales team,

1:29:21 two of the sales people will produce half of the sales.

1:29:24 But if you increase the square root to three from two,

1:29:27 cuz two is the square root of four, right?

1:29:28 Two is the square root of four.

1:29:29 But it's also half of four.

1:29:31 But if you increase the square root to three,

1:29:33 if you have nine Three times three is nine.

1:29:35 If you have nine tomato plants,

1:29:36 half of the tomatoes are produced by three of the plants.

1:29:39 If you have nine people on a sales team,

1:29:40 half of the commission Not half anymore.

1:29:42 If you have nine, half is created by three.

1:29:45 Half of the commissions are generated by three of the sales people.

1:29:48 If you have Let's say that 10 is the square root.

1:29:50 10 times 10 is a hundred.

1:29:52 If you have a hundred sales people on a sales team,

1:29:54 10 of those sales people will make half of the sales, half of the commissions.

1:29:57 Yes.

1:29:58 Is this similar to the 80/20?

1:29:59 It's similar, but it's very different because it shows you like 80/20 shows

1:30:03 you that 20% 80% of your results are produced by 20% of your efforts.

1:30:08 This is showing you something totally different but in a cool way.

1:30:12 I I shared this with Ben Hardy.

1:30:13 It like we became friends immediately, right?

1:30:16 So, if you go up to 10,000 and you got

1:30:18 a big insurance company for instance like New York Life.

1:30:23 100* 10,000.

1:30:25 That can't be right.

1:30:26 100 sales people are producing half the sales.

1:30:29 If Price's Law is true, that would have to be true.

1:30:31 Okay, cool.

1:30:32 I'm going to prove it's true for the country.

1:30:34 Are you ready?

1:30:34 Okay.

1:30:35 There are 30 million businesses in the United States of America.

1:30:38 The square root of 30 million is 5,477.

1:30:42 Which means 5,477 businesses are producing half of the gross

1:30:45 domestic product of the United States of America.

1:30:47 Might be less.

1:30:48 Who knows?

1:30:48 You got Apple and Google and you know You're picking up what I'm putting down.

1:30:52 Exactly.

1:30:54 So, what does What does Price's Law show us?

1:30:57 Here's what I believe it shows us.

1:30:59 Two things.

1:30:59 One, mediocrity scales exponentially.

1:31:05 Excellence only scales incrementally.

1:31:08 What does that mean?

1:31:09 It means almost everybody is willing to do

1:31:13 enough to be one of the mediocre many.

1:31:17 But only a very small percentage of people are willing to be

1:31:20 do what it takes to be one of the fantastic few.

1:31:23 Yeah.

1:31:22 That's what it means.

1:31:23 Mediocrity scales exponentially.

1:31:25 Why?

1:31:26 Maybe because only a handful of people are willing to pay the price Mhm.

1:31:33 of Price's Law to become one of the fantastic few.

1:31:36 That's true.

1:31:36 [laughter] Isn't that mind-blowing?

1:31:37 That is true, man.

1:31:39 That's interesting.

1:31:40 I know, it blew my mind, too.

1:31:41 Based on that law then, what do you think separates people who make

1:31:45 six figures and only stay at a six-figure

1:31:48 level to those that break through that level

1:31:51 to seven figures consistently or even eight and beyond?

1:31:54 Yeah.

1:31:54 Um That's easy.

1:31:56 I I think that one of the things that keeps

1:31:59 people from 100,000 a month is 100,000 a year.

1:32:04 One thing that keeps people from 500,000 a month is 100,000 a month.

1:32:07 What do I mean by that?

1:32:08 Like you get to the place you think I'm I'm there.

1:32:11 I'm good.

1:32:12 I made it.

1:32:12 But I've got news for everybody.

1:32:14 And this is a great financial principle.

1:32:16 There is no there there.

1:32:17 The journey is the there.

1:32:18 Uh-huh.

1:32:19 And so if that's the case if I become, let's say,

1:32:25 a millionaire or a multi-millionaire or a decamillionaire,

1:32:28 hecto if I become that am I am I there?

1:32:32 I'm not there because the whole purpose of me being is for me to be becoming.

1:32:37 And so it's not no necessarily all about the money.

1:32:41 Robert Allen did me a favor.

1:32:42 You know who Robert G.

1:32:42 Allen is?

1:32:43 Author of Multiple Streams of Income.

1:32:45 Okay.

1:32:45 Okay.

1:32:46 Creating Wealth.

1:32:47 I was at one of his wealth retreats one time and he asked for a testimonial

1:32:50 and I literally had one of his audio programs in my car for probably 6 years.

1:32:55 It was called Infopreneuring.

1:32:57 I had it in my car for 6 years and I applied

1:32:58 a lot of the stuff and it helped me make a lot of money.

1:33:00 He asked for a testimonial.

1:33:01 He's like I'm like, "Yeah.

1:33:02 Um I used to be a trash man making I came up on stage.

1:33:04 There were 700 people there.

1:33:06 I used to be a trash man making, you know, $6.25 an hour.

1:33:09 Now I make 30,000 a month.

1:33:10 I'm living like a king." He said to me, "Wow,

1:33:13 you're doing really good." Here's what he said to me.

1:33:15 He said, "You're about to have a breakthrough

1:33:17 to the really big money." And I thought

1:33:19 to myself first thought was 30 grand is not is not a a lot of money already?

1:33:22 Right.

1:33:23 I thought did this guy just diss my 30,000 a month in front of 700 people?

1:33:27 That was my first thought.

1:33:28 From a 6.25 an hour to 30 Right.

1:33:31 And then I thought, "Wait,

1:33:31 there's a level where 30 grand a month is not a lot of money?" Well,

1:33:35 now I have a business where if it does 30,000 a day, it's not a big deal.

1:33:38 Mhm.

1:33:39 Like and I don't mean 30,000 in a day.

1:33:41 I mean 30,000 a day, 365 days a year.

1:33:44 That's not a big deal.

1:33:45 Mhm.

1:33:47 But if Robert Allen wouldn't have said that to me Mhm.

1:33:50 that expanded my thinking in ways that inspiring me couldn't.

1:33:56 Mhm.

1:33:57 Saying motivating me couldn't.

1:33:58 He just said, "Yeah, you're about to have a breakthrough.

1:34:00 You think Basically, he said, you think you're doing good.

1:34:03 You don't even know what good looks like." Yeah.

1:34:05 It's interesting.

1:34:06 I had um I had Grant Cardone on the show uh a few times back in the day.

1:34:10 And I think he was at like, I don't know,

1:34:12 300 million in assets or 500 million or something.

1:34:14 And I go, "What's holding you back from a billion?"

1:34:17 And he kind of got like really frustrated.

1:34:18 He's like, "Well, it's just not possible right now." And I was like,

1:34:22 "Well, well, if it was possible, what would need to happen?" Mhm.

1:34:25 Come on now.

1:34:25 And he's like, he just kind of getting frustrated because he's like, "Well,

1:34:28 I'd have to do this and this and this and I have to all all

1:34:30 these things." And then a year later he

1:34:32 comes back and he crossed that billion mark.

1:34:35 And I go, "Why don't you have 5 billion?" Like, just Right.

1:34:39 Not that you have to, but why not?

1:34:41 what's the what's the difference?

1:34:43 "Ah, it's just Well, now like a billion was That was the number.

1:34:46 Like five It's like, come on.

1:34:47 That This is just too unrealistic now.

1:34:49 It's like, it's not going to happen." I go, "But if it had to happen,

1:34:52 if what would need to happen in order

1:34:54 for that to happen?" And he got really frustrated this time.

1:34:57 And then he said, "You know what?

1:34:59 Gosh dang it, Lewis.

1:35:00 You know, you always do this to me." And then

1:35:02 a year later he came back and he was at 5 billion.

1:35:04 And I'm not saying I'm the one who did

1:35:07 this, but I was just allowing someone to think differently, right?

1:35:10 Yeah, if you if you challenge somebody Yeah.

1:35:13 who's a fighter, Hell, yeah.

1:35:15 right?

1:35:15 If you challenge someone who's a fighter,

1:35:16 they're going to go they're going to go prove it.

1:35:17 They're going to go figure it out.

1:35:18 Yeah.

1:35:19 Show you guys Exactly.

1:35:20 Yeah.

1:35:20 [laughter] But also, you know, and I think we all need someone

1:35:23 to challenge us to just see a different possibility.

1:35:26 Right.

1:35:26 Like, cool.

1:35:27 What you've done is great.

1:35:28 the horizons.

1:35:29 See past you have to make 10 times more to to live a good life.

1:35:32 You're living a good life.

1:35:34 Yeah.

1:35:33 But but if I could make 10 times more, why wouldn't I?

1:35:36 Yeah.

1:35:37 And what would need to happen without you

1:35:38 burning out and you having more free time?

1:35:40 Yep.

1:35:40 Yeah.

1:35:40 Yeah.

1:35:41 And and then the answer goes back to the same

1:35:42 thing I said before, who and how many.

1:35:44 The who I serve would have to be different,

1:35:46 and how many of those who would be different.

1:35:48 And and most people think I need to serve more of a different people.

1:35:52 It's actually that you need to serve fewer of a different kind of client.

1:35:56 Give them greater value and charge them more.

1:35:58 Give them greater value and charge them more.

1:36:00 Or give more of the right ones of them greater value, charge them less, Mhm.

1:36:06 but give them See, most people most people they

1:36:08 people say over deliver under promise and over deliver.

1:36:10 I don't I hate that.

1:36:12 I hate that phrase.

1:36:13 Under promise and over deliver.

1:36:14 Just How about this?

1:36:15 Promise big and deliver even bigger.

1:36:17 Yeah, yeah.

1:36:17 How about that?

1:36:18 Uh Um and most people when they think of over delivering what they mean

1:36:21 is cramming a bunch of junk in there that's useless so you become overwhelmed.

1:36:23 No, more results.

1:36:24 Right, exactly.

1:36:25 Easier, better, faster, stronger.

1:36:27 Exactly.

1:36:28 Exactly.

1:36:29 That's powerful, man.

1:36:30 What's the question you wish more people would ask you that they don't ask?

1:36:33 You know what's really fascinating to me?

1:36:35 Like I have a lot of friends, like friend friends,

1:36:37 like people that I love that are friends of mine.

1:36:40 And probably as many family members.

1:36:42 My mom had like 11 siblings in her family.

1:36:45 My dad had six in his family.

1:36:46 Like I've got a lot of cousins.

1:36:47 I've got cousins I haven't haven't even met, like first cousins.

1:36:50 No, not first cousins, second cousins I haven't even met.

1:36:52 Okay, so cool.

1:36:53 I'm shocked.

1:36:55 The people don't say, "Hey Myron, you know, I I'd like to do better financially.

1:36:59 What do I need to do?" I'd happily tell them.

1:37:00 Mhm.

1:37:02 I don't know that they'd happily do it, but I'd happily tell them.

1:37:04 I It blows my mind.

1:37:05 do you think people don't ask you that?

1:37:08 It goes back to the very first thing we were talking about.

1:37:10 They don't believe it's possible for them.

1:37:11 They believe more in their I am nots than their I ams.

1:37:12 Mhm.

1:37:13 I am You know, I'm I'm not the kind of person who could become a millionaire.

1:37:18 Really?

1:37:19 What does that mean?

1:37:20 If people would ask you, somebody like you, to help them Yeah.

1:37:24 and you could I'd do it.

1:37:25 You'd do it.

1:37:26 If somebody that I care about especially would ask me to help them and I could,

1:37:30 of course I would do it.

1:37:32 Yeah.

1:37:31 I So, um I I don't know that I wish people more people would ask me,

1:37:36 but I'm fascinated that more people don't cuz if I had known

1:37:38 me when I was a trash man You ask yourself every day.

1:37:41 What [laughter] Bro, what about this?

1:37:43 Cuz because I was asking other wealthy friends of mine.

1:37:45 I was asking David Mitchell.

1:37:46 I was asking Ben Ginder, I was asking Tony Bowling,

1:37:49 I was asking people that I got exposed to questions that it helped like break

1:37:53 something free in my mind that would help me see myself in their in their shoes.

1:37:59 And what's the thing you're most proud of that most people don't know about you?

1:38:03 Maybe something you don't talk about or something that people aren't aware of.

1:38:07 It would be way easier for me to tell you some the thing I'm most thankful

1:38:11 for than the thing I'm most proud

1:38:13 of because I don't think in those terms generally.

1:38:14 What's that?

1:38:15 I'm thankful that my children turned out to be really really amazing people.

1:38:19 Mhm, that's good.

1:38:21 I'm thankful that my brothers and I we all love each other.

1:38:25 Like not tolerate each other.

1:38:28 Like celebrate each other.

1:38:29 Mhm.

1:38:30 I'm thankful that I finally started listening to my kids.

1:38:32 My son told me about Bitcoin in 2012.

1:38:37 And I discounted it.

1:38:39 I'm like, "Eh." But eventually I finally listened.

1:38:43 And I don't mine Bitcoin.

1:38:45 I don't trade Bitcoin.

1:38:47 I don't even buy Bitcoin.

1:38:50 But I did something in 2017 that made

1:38:53 me cryptocurrency millionaire since I think April of 2017.

1:39:01 I've acquired over 100 Bitcoin, hundreds of Ethereum.

1:39:04 And I did it without buying it, trading it, or um mining it.

1:39:09 Which sounds like, "Well, what did you do?" Yeah.

1:39:12 I just created some offers and let people pay me in crypto.

1:39:17 Yes.

1:39:16 And There you go.

1:39:17 There you go.

1:39:18 So that's fascinating.

1:39:20 That's cool.

1:39:20 Yeah, it is cool.

1:39:21 I heard online, I can't remember who said this, but some wealthy like, you know,

1:39:26 older billionaire guy when he was asked what's the key

1:39:28 to success or what is your definition of success?

1:39:31 And he said, "Having my adult kids want to spend

1:39:34 time with me not because of my money." Oh, yeah.

1:39:36 But just cuz they want to hang out with me.

1:39:39 Yeah, that was success.

1:39:40 There's nothing like it.

1:39:42 To have my son and my daughter live in the same city as me,

1:39:45 to have a We spend time together.

1:39:47 Like, I see my granddaughter four five times a week.

1:39:52 Mhm.

1:39:51 That's pretty cool.

1:39:52 It's It's It's a joy beyond words.

1:39:55 If you you know, now that you know that I'm a father of two,

1:39:58 twins, two different, you know, twin girls.

1:40:02 What are three pieces of advice that you would

1:40:06 give me or any new parents on if they could

1:40:10 apply these three principles or say these things or teach

1:40:14 these things about abundance and wealth to their children,

1:40:17 to my kids, on repeat daily,

1:40:20 weekly, monthly throughout their childhood development.

1:40:23 What three things should I be doing to support their mindset around abundance?

1:40:28 Couple things.

1:40:29 Say yes when you can.

1:40:32 Make yes your default answer for your children instead of no.

1:40:36 Now, when I say yes, I don't mean yes, "Dad, give me $100 million." No.

1:40:40 That's not what I mean.

1:40:41 I mean, "Hey, can we go do this?" Yes.

1:40:45 But you need to figure out how we're going to do X, Y, and Z.

1:40:47 Like, give them part of responsibility.

1:40:49 So, before I give you that, let me give

1:40:50 you Let me give you what I I've discovered,

1:40:52 which the framework for parenting that I wish

1:40:54 I had discovered when my children were young.

1:40:56 it to me.